Chinese New Year movies are booming! Movie channel Spring Festival series planning opens

Special feature of 1905 film network In 2023, the film market was booming, and in 2024, the best films in the Spring Festival were coming — — Excellent domestic films such as "Huang Qi: God’s Cat from Heaven" are scheduled for the Year of the Loong New Year’s Day, and the 2024 Spring Festival movie market has been opened.

Help the Spring Festival movie cluster propaganda, and the "Six Princesses" and the Spring Festival main creation will be shot again! From January 29th to February 17th (the eighth day of Lunar New Year’s Eve), the film channel specially launched a 20-day series of planning activities for the Spring Festival of 2024, focusing on the film works, the main filmmakers and market performance of the Spring Festival in a full-time, all-round and multi-angle way, with multiple forms such as TV programs, live broadcast on the whole network of media, short videos of new media and graphic information.

A year’s plan starts with spring. In the booming China film market, the significance of the Spring Festival file is self-evident. Driven by well-received films, the Spring Festival in 2023 created a total box office of 6.758 billion yuan, and the number of people watching movies exceeded 129 million, laying a good start for the booming film market throughout the year. In 2024, the Spring Festival movies have distinct themes and diverse types, with high reputation and heavy filmmakers, and the audience expectation index remains high. The movie channel is duty-bound to do a good job in promoting the Spring Festival movies.

Breaking the communication mode of many films in previous years, the film channel will scan the 2024 Spring Festival movies in a matrix with a brand-new propaganda mode, and bring together the differences and diversification of each film into the complementary advantages of the whole schedule, so as to maximize the cluster effect of the Spring Festival as the "first schedule".

Like the diversified Spring Festival films, the planning sections with their own characteristics will attack all the lines in the series of activities.

The brand column "Blue Feather Living Room" is newly upgraded, which will run through the whole activity and play the communication channel of media live broadcast and TV broadcast programs. Lan Yu, the host of the movie channel, talked with the main creator of the Spring Festival movie at the round table, and discussed the cultural value of the Spring Festival movie with the "airborne" guests from different fields, and explored the original creative heart of the main creator, and will present a different Spring Festival experience in combination with the intangible culture.

The camera keeps turning on all the time, and the "Six Princesses" will always be on the front line of "live". No matter the new film conference site or the special announcement activities, the live footage of the movie channel will not be absent. The audience will not only be on the scene through live broadcast, but also have the opportunity to visit the scene and have a direct dialogue with the creators present in front of the camera.

What is the experience of spending the Spring Festival in the cinema? The film channel "Roadshow Log" has once again opened a new chapter in the Spring Festival, and the life-oriented documentary shows all the crews are behind the scenes of roadshows all over the country. Watching movies has become a "New Year custom" in Chinese for the Spring Festival. During the Spring Festival, filmmakers and movie channels that take cinemas as their home are ready!

Apart from the live footage, creative short videos don’t miss any details. The authoritative first-hand graphic information reports the movie market dynamics, and two ace programs, China Film Report and Today Film Review, will present a screen light and shadow feast for the national audience every reunion night during the Spring Festival holiday.

Chinese New Year movies are booming, and the family reunion is safe and sound. From now on, the planning activities of the 2024 Spring Festival file series of the "Spring Festival movie is booming" movie channel officially kicked off. From January 29th to February 2nd, the first stage of the event will be broadcast live, and film masters such as Pegasus 2, Boonie Bears: Time Twist, Article 20 and The Movie Emperor will take the lead in the Blue Feather Living Room, and bring press conferences, premieres and more special activities to the audience of the whole network. Please lock the movie channel into the whole network platform of media matrix, and cheer for the outstanding domestic films in the 2024 Spring Festival!