Cherry Maruko has a boyfriend. Are you too shy to grow up?

Cherry Maruko, a teenager from Italy

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"Cherry Maruko" was born in RIBON, a Japanese girl comic magazine in 1986. Based on the childhood life of the author, Cherry Maruko (whose real name is Miura Miki), it tells an interesting story about Maruko’s life with her family and classmates in Shimizu City, Shizuoka Prefecture, Japan in the 1970s.

The original author Cherry and her cartoons.

"Cherry Maruko" was animated for the first time from 1990 to 1992. So far, there have been more than 1,000 episodes of TV animation, and it is still being serialized and broadcasted in Japan. The characteristic of "Cherry Maruko" is that when the character is embarrassed, there will be a trademark expression of black line, and sometimes there will be a cold wind blowing from behind.

The 1990 version of Maruko and her unique black line

 

Unlike Doraemon, Detective Conan and other cartoons, there is a theatrical version every year. The Boy from Italy is the third theatrical version of Cherry Maruko, which was made to commemorate the 25th anniversary of TV animation. The film was written by the original comic author Sakura himself, and the animated version was directed by Jun Takagi.

 

The 1990 theatrical version of friendship days and the 1992 theatrical version of My Favorite Song.

Although "Cherry Maruko" is actually 30 years old, in the world of animation, she has always been the third-grade pupil in our memory. It seems that she will never grow up, always with a small head, a round face, a constant hairstyle, and a classic dress of white coat, red skirt and yellow hat.

The classic shape of Maruko for 30 years

She has many small faults: she is lazy, doesn’t like sports, doesn’t like studying, doesn’t like cleaning, loves to take advantage, is careless, always gives up halfway, and often quarrels with her sister. But we still love her, because she is innocent and lovely, lively and kind, and she is very real, just like us, every ordinary and ordinary child enjoys a carefree childhood.

Twenty-five years have passed, when we have all grown up, we gradually lost our last childlike innocence in the crowded crowd and busy life. When we first saw her in the cinema, we might be surprised to find that although the appearance is still the same, the small ball has grown!

Maruko and Andre

This time, "Cherry Maruko" is different from the past. Maruko and her friends went out of Shimizu to travel to a wider world such as Osaka, Kyoto and Tokyo, and made six children from all over the world. Most importantly, Maruko met the first boy who liked her, Andre from Italy.

Six children from all over the world

 

They set off river lanterns, watched fireworks and caught goldfish together. Although they are still pure friendship, when they are squeezed by the crowd and try to hold each other’s hands, when Maruko persistently accompanies Andre in his search in order to fulfill his wish, and when Maruko gets rid of her little habit of sleeping late in order to send Andre to the plane, we can clearly see that Maruko is not the original Maruko, and she has grown up.

It’s not just Maruko who grew up. The cartoon characters who brought infinite joy to our childhood all completed their adult ceremonies on the big screen, but we didn’t find them.

Growth is not only a beautiful memory and a happy moment, but also a heavy price and tears of separation, such as the one shown in the mainland last year.

The poster of Doraemon: Walk with Me is full of emotion.

We all know that Doraemon is a cat-type intelligent robot sent by Daxiong’s great grandson from the 22nd century, with the purpose of helping Daxiong change his life, marry Bai Fumei and embark on the road to success. However, more than 2,000 episodes of cartoons have been broadcast, and there are 35 theatrical versions. Although Doraemon’s four-dimensional pocket has produced strange future props, it has not changed Daxiong’s fate of poor study, weak health and being bullied by Pang Hu and Xiaofu all day. However, "Walk with Me" is different, and we see the growth of Daxiong.

 

Doraemon’s future props

Because Doraemon should follow the egg, Shizuka fell in love with Chumu fir, but Chumu fir wanted Doraemon to eliminate this reaction, because he didn’t want to get Shizuka’s love through props. This made Daxiong deeply hit. He knew that he could no longer rely on the power of Doraemon, and he had to win Jingxiang back by his own efforts. This is Nobita’s first growth, and he understands that his destiny can only be changed by himself.

But the reality is cruel. Although Daxiong worked hard and studied hard, he got a duck egg because he made a mistake in the exam subjects. The frustrated Daxiong decided to give up Jingxiang because he didn’t want Jingxiang to suffer with himself in the future. This is Nobita’s second growth, and he began to learn to think for others.

Daxiong came to the future in Doraemon’s time machine and was trapped in the storm with Shizuka when he grew up. At the most critical moment, he relied on his wisdom to find a way to save Shizuka, who was dying. This is Nobita’s third growth. He changed his destiny by himself and made Jingxiang agree to propose marriage.

Daxiong got happiness, Doraemon must return to the 22nd century according to the procedure. In order to let Doraemon leave with peace of mind, Daxiong faced Pang Hu’s bullying alone, and stood up and fought to the end with his head held high no matter how the other party punched and kicked. This is Nobita’s fourth growth, and he has the courage and responsibility to face adversity alone.

 

Watching this children’s animation in the cinema, we were drowned in tears. Perhaps we cried not only because of the growth of Daxiong and the departure of Doraemon, but also because of our own lost youth and ideals. Even the hero who is like a salted fish has the courage to face up to his life. What reason do we have to choose to escape?

Similarly, there is crayon Shinchan slowly changing. In 2010, we saw the help of Nohara Shinsuke, which is different from the past.

 

Twenty years after Xiaoxin and his friends were brought by his future fiancee Minzi, a group of people were surrounded by the bride group sent by Minzi’s father. A bride to be married seized Xiaoxin and threatened Minzi. Unexpectedly, Xiaoxin used a rose to skillfully resolve the crisis and save her companions.

 

After seeing the playground of his childhood turned into ruins, Xiaoxin began to worry about his parents’ safety. He quickly ran home to confirm that his future parents were safe and sound, and he showed a knowing smile. We just found out that Xiaoxin, who seems heartless and mischievous, actually loves his parents deeply.

 

Xiaoxin made a big fuss about the wedding between Minzi and Feng, and resolutely wanted to get back his bride, and insisted on guarding her when Minzi was about to fall off the roller coaster. This is not the crayon Shinchan that we remember. He will grow up to be the coolest adult in the future.

Therefore, Cherry Maruko has a boyfriend, Daxiong can marry Jingxiang, and Crayon Xiaoxin has a fiancee. Looking at these childhood partners growing towards their dreams and future, what reason can we not urge ourselves to become better, stronger and more responsible adults?

Extreme Fox, the top brand of new energy vehicles, leads the high-end intelligent track.

Due to historical reasons, China’s automobile brands have been lagging behind foreign brands in the field of traditional fuel vehicles, and these independent brands have been on the road of catching up with foreign brands. However, regardless of the national policy or the development of the times, the era of traditional fuel vehicles is coming to an end, and history has not given China’s independent brands too much time to catch up and surpass in the field of traditional fuel vehicles, which is also a pity for many independent brands and Chinese people. Fortunately, the rise of new energy vehicles has given independent brands the opportunity to "overtake in corners", and many independent brands have seized this opportunity to surpass foreign brands. Among them, the polar fox car from Beiqi Blue Valley is an independent brand model that walks at the top of new energy vehicles and leads the industry in high-level intelligence.

The polar fox auto start is late, but the starting point is high.

Compared with other new energy brands, Extreme Fox started late, but the starting point was high. On the one hand, it is backed by Beiqi Blue Valley, and it has an excellent technical foundation since it was born. It is one of the few new energy automobile enterprises in China that have mastered the core technology of the three-electric system of pure electric vehicles and the integrated matching technology of the whole vehicle, and through the reserve of technology and talents, it has rapidly realized the positive development of motorized vehicles and autonomous driving technology. And these high-tech research and development and reserves also provide more powerful technical support for the follow-up development of Extreme Fox.

On the other hand, Extreme Fox has also cooperated with Magna Factory, which has more than 100 years of high-end automobile manufacturing experience and history, introduced a world-class manufacturing standard system, built a factory with Industry 4.0 standard from the aspects of management mechanism, quality control and cost control, and ensured that the product quality reached the world’s high-end level, all of which ensured that Extreme Fox Automobile was actually "born with a golden key" and was ahead of other domestic, joint venture and even imported competitors in terms of technology and quality.

Extremely fox automobile realizes the lead of high-order intelligent track.

The pursuit of domestic and foreign brands in the field of car-making has enabled Extreme Fox to lead the industry in terms of performance and quality. In addition, Extreme Fox has increased its research and development efforts in the mainstream intelligent field, especially the deepening cooperation with Huawei, which has brought Huawei’s cutting-edge intelligence to the ground, so that Extreme Fox automobile products can also lead the market in the intelligent field and lead new energy vehicles to a higher level of intelligence.

The new HI version of Extreme Fox Alpha S is a great achievement of cooperation between Extreme Fox Automobile and Huawei in the field of intelligence. As the world’s first production car equipped with Huawei’s HI full-stack smart car solution, the world’s first production car supporting high-order intelligent driving on urban roads, and the world’s first luxury pure electric car equipped with Huawei’s HarmonyOS OS intelligent cockpit, the new HI version of Extreme Fox Alpha S has a higher level of intelligent driving and a more advanced intelligent perception ability than other new energy vehicles on the market. Its arrival also indicates that new energy vehicles have entered a new intelligent era.

Extremely Fox Cars Create an Ecological Circle of Friends in the Smart Car Industry Chain

In addition to cooperating with Huawei, Extreme Fox Auto has an open mind, built a circle of friends covering the ecology of the smart car industry chain around the smart car industry chain on the principle of "complementary advantages and win-win cooperation", including deepening joint ventures with giants such as Daimler and Bosch, taking advantage of the technology and market advantages of both parties, constantly improving the cooperative management mechanism, strengthening product research and development, and developing new technologies, thus forming a partnership with mutual priority and a highly coordinated development model.

We have made great efforts in the field of car-building, at the same time, we have seized the opportunity of smart trends, coordinated the world’s top resources, and carried out in-depth cooperation with international giants, all of which have created the industry leader in quality, performance, intelligence and other aspects of the products of Extreme Fox Automobile. The attitude of making cars, which constantly breaks through the boundaries between products and industries, is constantly leading the innovation of new energy smart car technology, and at the same time, it also helps the new rise of China automobile industry.

22 Land Rover Range Rover Executive Eurocode P400 Tianjin Port 1.28 million

  The appearance of 22 executive cars is sharp and sharp, and all of them show unparalleled leadership temperament. The coordination and design of headlights, bumpers and aluminum decorative parts make tough straight lines glow the whole body.

  22 Range Rover Executive 3.0 Gasoline P400 Plus Edition Color: Black/Black 1.268 million

  Configuration: HSE, all-in-one black, visual aid, head-up display, driver’s aid package, 360-ring car image, radar ranging, 825W audio, front seat massage, front and rear seat ventilation and heating, four-wheel drive air conditioning, air purification, refrigerator, second-generation terrain feedback, windshield heating, 22-inch diamond wheel hub, black piano wood interior, mahogany steering wheel and trailer package.

  The overall interior of 22 Land Rover Range Rover Executive 3.0T gasoline is close to the direction of "luxury", which combines the characteristics of SUV and the essence of luxury car. Everything that can be touched and touched in the car reflects Land Rover’s perfect pursuit of details, and the personalized interior design echoes the appearance, which makes the body exude a confident, calm and poised king temperament.

  The rear row of the 2 Land Rover Range Rover Executive 3.0T gasoline is basically unchanged, with ample seating space and no problem for four adults at the same time. The whole vehicle seat is wrapped in top-grade leather, but instead of using high-grade Oxford perforated leather like the old one, it is replaced with perforated Windsor leather, adopting a new seat style, and the whole interior will bring you a brand-new feeling, and the padding is also sufficient, so the seat is very comfortable and supportive.

  The 22 Land Rover Range Rover Executive Edition is equipped with a V6 3.0T engine with 400 horsepower L6 and an 8-speed automatic manual transmission. The body size is 5020*2073*1868mm, the maximum speed is 225, the acceleration per 100 kilometers is 6.5s, the comprehensive fuel consumption is 8.8L, the wheelbase is 3120mm, the fuel tank volume is 104L, the maximum power is 294, and the maximum power speed is 5500-6500.

  Our company promises: We won’t make the lowest price in the market, the lowest price is not guaranteed, the highest price is not guaranteed, and the highest price is unfeeling. We only earn what we should earn, pay what we should, do things seriously, and win-win cooperation. If we cooperate with you, we can’t guarantee that you will spend the least money. I can guarantee that you will save the greatest heart and get the situation of quality, efficiency, interests and win-win. We look forward to the cooperation of every new and old customer! Serve with your heart and pass on trust! I am willing to cooperate with you for a long time!

  Cao Yi’s telephone number is 15122436666 with WeChat.

  Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

Fuzhou area Mercedes-Benz GLE AMG price cut attack, the latest offer 962,800! not to be missed

Welcome to [Autohome Fuzhou Promotion Channel], bringing you the latest car purchase benefits. Currently, the much-anticipated promotion is being launched in Fuzhou with unprecedented intensity. Surprisingly, car buyers can enjoy a cash discount of up to 140,000 yuan, making the original starting price 962,800 RMB even more attractive. This is undoubtedly a great opportunity for consumers who love performance and luxury to buy a car. If you are interested in Mercedes-Benz GLE AMG and want to seize this price reduction opportunity, then please don’t hesitate to click "Check Car Price" in the quotation form immediately and let professional consultants reveal more preferential policies for you to help you easily own this high-performance car.

福州地区奔驰GLE

The Mercedes-Benz GLE AMG is stunning with its unique exterior design, with smooth and powerful front lines. The large air intake grille is blackened and embedded with the AMG exclusive logo, highlighting its high-performance identity. The overall style fuses the classic elements of Mercedes-Benz and the sports essence of AMG. The body lines are sharp, exuding a strong sense of movement and luxury, allowing people to recognize the status of its high-performance models at a glance.

福州地区奔驰GLE

As a luxury high-performance SUV, the Mercedes-Benz GLE AMG’s body lines are smooth and dynamic, demonstrating the combination of power and elegance. It has a body size of 4937mm long, 2015mm wide and 1782mm high, and the wheelbase reaches 2995mm, providing passengers with a spacious and comfortable interior space. On the side of the car, the rim style of the AMG logo is unique. With the front tires of 275/45 R21 and the rear tires of 315/40 R21, it not only enhances the driving stability, but also shows its sporty side. Whether it is the body proportions or the details, the Mercedes-Benz GLE AMG fully reflects the essence of its high-performance model.

福州地区奔驰GLE

The interior design of the Mercedes-Benz GLE AMG highlights its combination of luxury and high performance. The delicate Nappa leather and carbon fiber/flip fur seats not only provide ultimate comfort, but also reflect the sporty atmosphere of the AMG. The driver will hold the steering wheel, wrapped in leather and supports electric up and down + front and rear adjustment, and the embellishment of carbon fiber elements adds a sense of movement. The 12.3-inch high definition central control screen stands in the center of the dashboard, integrating multimedia system, navigation and phone control, making it easy to operate and full of technology. The seat configuration is rich, including front and rear adjustment, backrest adjustment, leg rest and waist support, providing personalized support for passengers. The front seats are also equipped with heating and ventilation functions, as well as power memory functions, to ensure the perfect driving experience for the driver. The second row of seats can also be adjusted for front and back, and the rear seats support proportional reclining, providing a flexible combination of space for passengers and cargo.

福州地区奔驰GLE

The Mercedes-Benz GLE AMG is equipped with a powerful 3.0-liter turbocharged engine, which releases 435 horsepower and reaches a staggering maximum power of 320 kilowatts. The torque output is also excellent, reaching 560 Nm. With a 9-speed automatic transmission, this engine provides the driver with an excellent driving experience and response speed.

Conclusion:

In the ever-changing automotive market, Mercedes-Benz GLE AMG has always won the favor of consumers with excellent performance and luxury experience. In this promotion, we not only offer highly competitive prices in good faith, but also to give back the trust and support of our customers for the Mercedes-Benz brand. Seize this opportunity, you will not only have a top-performance driving experience, but also enjoy this rare car purchase benefit. Mercedes-Benz GLE AMG, waiting for your driving, waiting for your exploration, let us start this journey of coexistence of performance and passion together. Please inquire, Mercedes-Benz GLE AMG will bring you driving pleasure beyond expectations!

What are the differences between whole house customization and custom home furnishing?

In recent years, whole-house customization and custom home furnishings have become very popular in the home improvement industry. There are significant differences between the two, but many small partners are confused. What are the differences between whole-house customization and custom home furnishings? Next, I will take you to understand.

The difference between whole house customization and custom furniture

Whole house customization is a home customization solution that integrates furniture design, customization, installation, and other services. Whole house customization is the exclusive furniture of consumers manufactured by furniture companies on the basis of large-scale production and according to the design requirements of consumers, and is aimed at hard-fitting. 

Customized furniture refers to the process of home decoration, combining the house decoration style in advance, designing wardrobes, wall cabinets, bookcases, shoe cabinets, decorative cabinets, cabinets, and other furniture, and communicating according to customer preferences. The size is reserved in advance, and the perfect size combination is achieved after decoration and furniture size, and then produced and installed by professional furniture manufacturers. 

From the above, we can see that the whole house custom furniture is worth a complete solution. Second, custom furniture is more biased towards a process, from appointment to door-to-door installation of the entire customization process. So the two are different.

Misunderstanding of whole house customization

Myth 1: Since it is customized, you don’t need to worry about anything.

Many owners and friends have absolute trust in custom manufacturers, thinking that custom furniture is omnipotent. In fact, this is just one link in your entire decoration. It cannot exist in isolation, but must match all the items such as walls, walls, tops, floors, doors, door covers, etc. Therefore, when customizing wardrobes, it is necessary to visit the scene in person and communicate with the designer about the relevant details to avoid size mismatches in the later stage. Although the manufacturer will solve it later, it will still cause some trouble to itself, waste time or delay check-in.

Misunderstanding 2: Zero formaldehyde = no formaldehyde

Many custom wardrobe brands like the expression "zero formaldehyde" when describing the environmental friendliness of the board. In fact, this is not accurate enough, and it is easy to mislead consumers. Many users think that "zero formaldehyde" is equal to "no formaldehyde", but in fact they are two concepts in themselves. At present, there are two international standards for formaldehyde emission: E0 level and E1 level. China’s E0 level standard is basically equal to the European E1 level standard, which is equivalent to only 0.05 milligrams of formaldehyde per cubic meter. After high-quality boards are sealed, the formaldehyde inside is basically impossible to release, so zero formaldehyde is actually zero formaldehyde emission, not that the material itself has no formaldehyde.

Myth 3: Customization means unimaginative 

Many consumers believe that since it is customization, it should be done whatever they want. In fact, custom wardrobes, called customization, are actually dancing in shackles. Although they can solve problems such as irregular space and strict space utilization, they must still follow the production specifications. Take customizing a European-style sliding door wardrobe as an example. Choose the material + choose the color + choose the door panel shape + choose the line shape + choose other decorations + choose the space utilization plan in the cabinet + choose the hardware accessories. Basically, the whole wardrobe comes out, and the product cannot escape the shackles of the existing craftsmanship and shape.

Myth 4: The larger the wardrobe, the stronger the storage 

Many owners are prone to falling into the misunderstanding when customizing wardrobes: the larger the wardrobe, the more powerful the storage function. Although the volume of the wardrobe will affect the storage, we cannot unilaterally pursue large size, and it should be determined according to the size and characteristics of the room. Moreover, volume is not the only factor affecting the storage of the wardrobe. It is directly related to the structural design and component matching inside the wardrobe. When customizing the wardrobe, we should also pay attention to the structural design of the wardrobe.

Therefore, whether it is good or not, there are various opinions, but since custom home furnishing can become the mainstream, and even the trend that has been developing for more than 10 years, it shows that it is still very good!

If you want to inquire more about whole house customization, please continue to pay attention to China Whole Wood Network, or call the national unified service hotline: 400-850-0866.

The fuel consumption is amazing! The new BYD Tang has so many problems that it is not as good as Geely next door.

I believe many people were amazed when they saw the brand-new 2018 BYD Tang for the first time, and even felt a little proud, feeling the drifting feeling of China people standing up. But today I’m going to pour cold water on everyone, and I’m going to remind all the novices who are about to buy Tang to be alert and need to think about it a lot.

The new family-style design "Dragon Face" adopted by the second generation of Tang Dynasty, the whole body is round and smooth, attracting many fans. However, this car still uses BYD S7′ s 2.0T nose with a maximum horsepower of 205 horses, which is also used by Tang Plug-in. This 48 code-named BYD

The 2.0T turbocharged engine of 7ZQA model is derived from Ford’s Ecoboost 2.0TGTDI engine, which was developed through so-called retrograde. This machine head has undergone simple adjustment. For example, the cylinder diameter is 87.3×83mm and Ford’s 2.0T is 87.5×87.5mm, etc., and the original high-power engine is compressed to 205 horsepower, and all the shortcomings of Ford EcoBoost2.0T are perfectly inherited. The following is the S7 complaint of Chezhi. Of course, this problem will also occur in the future:

Then we can see from the table the shortcomings of BYD S7, such as jitter, insufficient power, automatic flameout and steering gear failure. This may not only be a technical problem, but also a congenital defect in the engine and the vehicle assembly itself. Automatic transmission models rarely turn off automatically, because once they turn off, the steering assist function will inevitably stop working, which is really shocking!

Our car shadow also interviewed a chat screenshot of a car owner who bought BYD Tang’s second-generation fuel version in July this year through BYD Tang Cheyou Group:

Mr. Qu expressed his fuel consumption problem of BYD Tang in a very funny way, and some people in the group were ready to defend their rights, but many websites didn’t show it. At present, BYD Tang II has the following problems: 1. The engine is obviously shaking at idle speed, and the shaking feeling is obvious when holding the steering wheel. 2. The tire is too thin, so be careful when crossing the gravel road, and the tire noise is obvious. 3. The slide rail of the middle handrail is too loose, and it will slide around with a little effort. 4. The front wheel passes through the stagnant water road and causes sideslip, and the steering wheel feels strong. You need to hold the steering wheel tightly with both hands to keep it stable.

Therefore, don’t listen to the brainwashing bombing of you by the network water army. It is no small matter to buy a car. I believe that people who buy domestic cars at this price are basically white and don’t understand cars. It’s easy to be fooled. Once fooled, there is no way to complain. So be careful when buying a car!

In 2024, Hainan Football Association Sunday League (spring) kicked off in early April.


Original title: 2024 Hainan Football Association Sunday League (spring) kicked off in early April.

News from New Hainan Client and Nanhai Net on March 21st (Reporter Chen Wang) On March 21st, the reporter learned from Hainan Football Association that the Sunday League (spring) of Hainan Football Association in 2024 will start in early April, with five age groups, namely U6, U7, U8, U9 and U10, and nearly 1,000 young football fans in the province will participate.

It is understood that both U6 Group and U7 Group adopt a five-person system, with 20 minutes in the first half and 20 minutes in the second half. U6 Group uses No.3 ball and U7 Group uses No.4 ball. In addition, male and female players of all ages can be mixed into teams, and the number of substitutions is not limited. After replacement, they can be replaced. Group U8 and Group U9 both adopted the small seven-a-side system and the No.4 ball, and the first half and the second half were 25 minutes each. Group U10 adopts the regular seven-a-side system and No.4 ball, with 30 minutes in the first half and 30 minutes in the second half.

The relevant person in charge of the Provincial Football Association said that the Sunday League of Hainan Football Association has been favored by youth football clubs and campus football teams in the province since its establishment three years ago, providing a platform for football teenagers in the province to exchange skills. Originally, the event was held once a year, but later it was held twice a year, in spring and autumn respectively. (Chen Wang)

Reading at night | Do not forget your initiative mind moves forward.

I wonder if you have ever wondered why we study and why we work hard. I don’t know if you still remember the earnest teachings of the principal and teachers when you first entered school. But you must have understood that although there is no shortcut in life, reading is a smooth road to the future, and it is also a door of hope slowly pushed open in Mo Yun’s book. School is about to start, whether you have the opportunity to step into the school again or not, tonight, let’s relive the baptism brought by the campus.

Create a better future in tranquility (excerpt)

Qiu Yong, President of Tsinghua University

Speech at the Opening Ceremony of Class of 2016 Undergraduates in Tsinghua University

Dear students:

Starting today, you will become the new owners here and start a new life journey in beautiful tsinghua campus. Here, you will be immersed in the profound cultural accumulation, and experience the school motto of self-improvement, kindness and morality, the school spirit of actions speak louder than words, and the school style of integrating Chinese and Western cultures and linking ancient and modern times.

Here, you will have the opportunity to listen to the teachings of academic masters, have the opportunity to exchange and study around the world, and choose your own learning content and growth path in a more flexible training system. I believe that you will have the best university life in Tsinghua.

Pursue the truth and think in silence

Autumn is the most beautiful season in Beijing, and you can find the poetic meaning of "the stream is clear at first, and the autumn color is just Tsinghua" in the garden. The beautiful and quiet environment can really cleanse people’s hearts, make people look forward to it and make people think. This year, the students received the admission notice and the book I gave you — Walden Lake.

This immortal masterpiece tells the story of Thoreau’s simple life by Walden Lake from July 1845 to September 1847, and the scenery of Walden Lake changing with the seasons. At that time, money worship and hedonism were rampant in the United States, and people took the pursuit of material wealth as their only goal. Thoreau strongly criticized and reflected on this. He did not yield to vulgar reality, pursued the truth of life, and finally gained extraordinary noble thoughts. Today, we also need to get rid of material slavery and feel the great power of tranquility in the process of quiet thinking, silent watching and persistent pursuit.

University is a place that needs peace.

With the development of the times, the functions of universities are increasing, and the society is becoming more and more noisy and impetuous. At present, universities should especially emphasize the temptation to stay away from secular interests, get rid of the barriers of quick success and instant benefit, and truly become the spiritual home of mankind.

"Everything comes from its origin", universities must keep in mind and stick to the fundamental task of educating people and concentrate their energy and resources on talent training. The university needs a quiet and beautiful campus, and the style of the campus reflects the taste and realm of the university. In my mind, the beautiful scene of tsinghua campus should also include: the professor is walking on the way to the classroom between flowers and fallen leaves, the students are reading on the bench in the sound of rattan shadow, and the principal in Mo Yun Shuxiang talks with teachers and students. I believe that a peaceful Tsinghua will surely give birth to a better future.

Questioning one’s true nature in silence

Students, you have stepped into the door of Tsinghua, and the colorful university life has started. I think the first thing you should do now is to calm yourself down, forget your previous achievements and applause, forget your temporary satisfaction and complacency, emancipate your hearts, release your true selves, and find new dreams in peace.

Young people should strive to enrich the spirit rather than worship the material, should face their hearts instead of drifting with the tide, and should think independently instead of following the crowd. If a person lacks inner guidance, it is easy to lose himself in the noise, exhaust his potential and creativity, and at most he can only get mediocre Excellence and poor success.

You need to ask again and again, what do you like and love most? What is the most meaningful and valuable? Love from the heart is an inexhaustible motive force for your progress. Only by following the call of your heart can you create a life without regrets.

Stick to your original heart in peace.

Life is a long process. On the road of pursuing your dreams, you will face many choices. Only by sticking to your initial heart can you resist the temptation and not forget why you set out.

Learn and sharpen in silence

Zhuge Liang said in the Book of Commandments: "A husband must learn quietly before he can learn. If he does not learn, he will not be able to learn widely, and if he does not have ambition, he will not succeed.". Learning needs not only a quiet environment, but also a quiet heart. Only when you have no distractions and concentrate on your studies can you gain true knowledge and increase your talents; Only with perseverance and perseverance can we surpass ourselves and sublimate our lives.

Mr. Wang Guowei, one of the four tutors of Tsinghua National Studies Institute, wrote "Courtesy arouses Tsinghua" in the poem "A Moon is Full", where "Qing" means purity and serenity, and "Hua" means exuberance and hope. I believe that tsinghua campus will be more wonderful because of you, and your youth footprint will be remembered by tsinghua campus!

/Text from Tsinghua News Network

Opening speech

They said.

Lin Jianhua, president of Peking University.

Know yourself

University, a process of preparing for the future, is a journey of sculpting yourself, and also a place for you to "discover yourself, know yourself and choose what kind of person you will be in the future".

Follow your curiosity and kindness, enrich yourself with inheritance, criticism and innovation, challenge the limits of yourself, abandon pride and mania, discover your interests and talents, and understand your shortcomings.

Xu Ningsheng, President of Fudan University

"Fudan Soul"

The significance of the university now lies not in how high your grade points are or how many skills you have acquired, but in forming your independent personality and scientific way of thinking, and guiding you to work hard on the road you love. We should have extensive knowledge, ideals, ambitions, firm aspirations and constant pursuit, constantly explore the truth, dare to face social reality, think independently and bravely shoulder the heavy responsibility of promoting the cause of human national justice.

Jason, President of Shanghai Jiaotong University.

Be independent and achieve a better self.

University life itself is a transformation process from deterministic thinking to critical thinking, and from following the crowd to inner awakening.

One of independence — — Self-confidence, the most important thing is to believe in yourself, to pursue your dreams without hesitation or flinching, and to build your own self-confidence;

The second independence — — Self-motivation, keep the inertia of pursuing Excellence, which stems from your deep love and purity;

The third independence — — The premise of introspection is "knowing what is more important to yourself". Find "what is more important than grades" in the learning process, "what is more important than papers" in the research process, and "what is more important than career" in the life planning.

Chen Jun, President of Nanjing University

Abandon "urgency", "fragmentation" and "narrowness" and revisit the classics.

In reading, we should think actively. There are two levels of "thinking". One is reflection, reflection on classics, reflection on oneself, "It is better to believe in books than to have no books", and to distinguish the truth with a critical eye; The second is thinking. By thinking, I will digest what I have read and truly become my own thing.

"Travel" also has two aspects. One is to gain study by studying abroad. The so-called reading thousands of books travels to Wan Li Road; The second is to put what you have learned into practice on the basis of thinking.

Li Yanrong, President of University of Electronic Science and Technology of China

What is a good university?

Listen — — In the process of listening and interacting, I am good at acquiring the wisdom of others;

Say — — In the process of accurately expressing thoughts and feelings, organizing language to infect others requires confidence, passion and literary talent;

Read — — A large number of readers should learn from their predecessors’ strengths and broaden their horizons, and deal with the relationship between intensive reading and extensive reading;

Write — — In the playback of recording and memory, a person who often writes by himself often has quite high logical thinking ability by sorting out the memory of the brain and combing out new ideas from a thousand things.

Wan Lijun, President of University of Science and Technology of China

△ Figure from the school

Return to common sense and live up to the good times in college.

Returning to the common sense of "being a virtuous person", morality, self-cultivation, honesty, filial piety and responsibility are the basic requirements for dealing with people, and they are the basis for governing the country and the world.

Return to the common sense of "reading and scientific research", don’t be too utilitarian in college life, don’t seek personal gain, and care about the world;

Return to the common sense of "self-care and self-reliance", bid farewell to previous dependence, and learn to take care of themselves, stand on their own feet and take responsibility;

Return to the common sense of "independent thinking" and cultivate "independent personality and free spirit". How to eliminate the false from the mass information and distinguish right from wrong from public opinion is one of the basic skills to be practiced in college.

Why should we go to college?

Know yourself

The university environment is relaxed, so you can let go of the once heavy tactics of asking questions about the sea, carefully examine yourself, get to know yourself again, understand your preferences, discover your strengths, and do what you like. After four years of college, you will see your growth and gains along the way: freshmen don’t know what they don’t know, sophomores know what they don’t know, juniors don’t know what they know, and seniors know what they know. This is maturity.

Improve one’s accomplishment

You must have met local tyrants who made a fortune overnight, that is, those who "wear" money on their bodies. Vulgar, smelly and rude, even if you wear a famous brand and dress up in various ways, you can’t hide your lack of humanistic quality. The so-called near Zhu Zhechi, near Mexico is black. During your college years, you were in colleges and universities, influenced by the environment, and your personal accomplishment was constantly improved. In ancient times, Meng Mu moved three times, but today, the housing in the school district is hot. Isn’t this the truth? Remember, you may not have rich capital, but the level of your life quality can remain high.

Independent thinking

During college, you don’t have to study textbooks rigidly, and you can no longer be confined to your own small world. Instead, you can widely accept information, know the society and give your own opinions on various issues. You are no longer echoing the crowd, but judging right and wrong by yourself; You no longer believe in authority, because you know that many experts and scholars are only in name; You understand the complexity and multifaceted nature of society and human nature, thus becoming more rational, objective and independent.

Harvest feelings

 

Believe me, soon after you leave school, you will miss your college time and classmates very much. You will find that college classmates and friends are the most precious wealth in your life. It can be said that classmates are second only to relatives. Whenever and wherever, they will spare no effort to help and comfort you. Even if you are lucky, you will reap a pure love and find the other half who stands side by side with you on the road of struggle.

expand one’s horizon

In colleges and universities, we can increase our knowledge through extracurricular reading, club activities, platform communication and meeting students from all corners of the country. Students from rural areas have seen the prosperity of modern metropolis and the neon they have never seen before; The students in the city also learned about the customs of all parts of the country through the children in the countryside. Isn’t this an accumulation of life experience?

Get an opportunity

Of course, I believe that the level of education is not equal to the size of achievement. However, when you are employed for the first time, your educational background will determine your opportunities and the scope and level of work you can engage in. The university gives you a diploma, which is like a stepping stone. With it, you are qualified to apply to those big companies and government agencies. Although we can’t generalize, at least we have more opportunities than others.

Tomorrow will be September 1st, and major schools will officially start school. CCTV news and new media will give lectures on the opening ceremony of Beijing Jiaotong University, the first lesson: Quantum Satellite by Pan Jianwei, an academician of Chinese Academy of Sciences, and the southernmost primary school of the motherland — — The opening of Yongxing School in Sansha City will be broadcast live, so stay tuned ~

/Text from school, official website, network, etc.

Unless otherwise marked,/pictures are all from the Internet, and the copyright belongs to the original author.

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Talk about the opening ceremony in your memory.

French armour

At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.

Winter in advance, summer for drama fans?

The last three months of advance on demand.

Wen | Fu Qiongyin

Edit | Zhang Youfa

The Fog Theater has not been officially aired, and it has been searched four times.

In the third quarter of last year, Misty Theater became a hot topic with many suspense dramas such as Hidden Corner and Silent Truth, and a wave of suspense short plays rose in the market. The concept of theater is also considered as a new stage of content operation of streaming media platform.

The way of unified investment promotion and publicity in the theater also makes the business model of short plays explore further. At this point, the wind of advanced on-demand has blown up, and every work in the theater has also started to advance on-demand

By the time the Fog Theater returns this year, the drama market has changed greatly.

Two years after it was invented, the advanced on-demand mode was cancelled by Aiqiyi, Tencent and Youku. For the first time, the delayed drama that adopted the advanced on-demand mode has become the object of criticism by the official media this year, and only appeared silently in the overseas film list of the streaming media platform. The trend of short plays is still there, and long plays are getting shorter and shorter, but plays with more than 30 episodes and less than 50 episodes are still the mainstream in the market.

Looking back at the three months before the disappearance of VOD, some changes are already brewing.

When costume drama becomes a joke

From the word of mouth, this is the season when costume dramas become jokes.

"Ugly man in ancient costume" is a hot topic this season. The top 10 and 6 short comments on the costume drama "Jun Jiu Ling" are all accusing the actor of being ugly, and the comment that the tucao actor is "ugly out of the realm" has 778 people like it. Netizens even listed a list of "Ugly Men in Costume 101" to accuse the actor in costume drama of "unable to bear to look straight".

The hero’s "Yan value" is not satisfactory, but it is only a side reflection of the poor performance of costume dramas. In Yunhe data "TOP20 of the Top 20 of the Top 20 of the Top 20 of the New Series Played in Q3", there are only four costume dramas, and only "Zhou Sheng as usual" scored above 7 points, and the masterpiece "Song of the King" of Huanrui Century did not make the list.

In addition to the periodicity of content creation, the high proportion of sweet pet dramas in this quarter may be the main reason.

Zhou Sheng as usual and All My Life, which are split from the same novel, use the sadomasochism of the former to solve the "boredom" of the sweet pet of the latter; There are four men around the hostess of "Jun Jiu Ling" who never leave; "Song of the King" is the old way of "the belly-black emperor falls in love with me"-the scores of the last two films are not more than 5 points.

 

The sweet pet drama, which often strikes back at a small cost, has become a hot type in the market since 2015 when "go princess go" was set to strike back all the way with the thunder people of the "poor crew" and became a popular online drama.

According to the "Research Report on Domestic Drama Market in 2020" released by Yien Data, sweet pet dramas account for 44% of the total number of online dramas broadcast in 2020, and most of them are small dramas with less than 30 episodes. At present, there are many costume dramas that are being spit out by the audience, and many of them are such low-cost accounting dolls.

Go princess go (Source: Douban)

On the contrary, in the contemporary theme, there are many works with both word-of-mouth and enthusiasm. Urban theme is still the mainstream in this quarter. There are 33 urban dramas in the new dramas in 2021Q3, accounting for 29% of the total new dramas in the world, and the effective broadcast accounts for 44%.

Among them, Sweeping the Black Storm, You are My Glory and Yunnan Worm Valley are among the top three in Yunhe Data, and the TOP10 of the 10 new domestic dramas in 2021Q3 are rated as contemporary themes, with the highest score of 8.2, I’m fine in another country.

However, as the champion and runner-up of Q3 episodes, Sweeping the Black Storm and You Are My Glory are hard to copy.

The former has a golden lineup of "Endorsement of the Central Political and Legal Committee+Tencent Video Production+Sun Honglei+500 Directors", which is an unofficial work that is difficult to shoot; The latter is authorized by the glory of the king for the first time, and has established contact with Penguin Film and Television since the stage of writing novels in Gu Man, and the drama series can even go to the space base when shaping the hero’s space career.

While making good use of the scarce value, Sweeping the Black Storm and You Are My Glory also have some "atypical" operating ideas.

In order to be different from the past detective dramas, Wu Bai used a lot of subjective shots such as "the protagonist’s perspective" in "Sweeping the Black Storm" to strengthen psychological description, which is usually more used in movies; "You are my glory" is different from the "rapid progress" of the general sweet pet drama. It was not until the 21 ST episode that the relationship was formally determined, and at the same time, it tried its best to describe the "grounded" side of the "ungrounded" career.

The scarcity of the theme provides the audience with a long-lost freshness. The atypia means that the production of high-quality modern themes is not only a production problem, but also a resource acquisition problem. The ability to control and integrate scarce resources will continue to be the advantage of the future platform.

Although the "film sense" of "Sweeping the Black Storm" is effective in both the subject matter and the shooting method, it also has the problem of "acclimatization".

Although the score of "Beizhenanyuan" is only 5.0, its photography and lighting team almost meets the requirements of film texture, but when the plot of a series is widely questioned, emphasizing texture is putting the cart before the horse; Douban 7.0′ s "Double Detective" is full of film resumes, which can’t save the slightly loose plot.

The exploration of film sense continues this season, but the IP that has been verified by the market has been questioned.

This is a season of collective decline in the word-of-mouth of grave robbery. The "Stealing Pen" series has just earned back a part of its reputation by Ultimate Notes, and it has been severely trampled by Genting Tiangong with a score of 2.6. As of press time, the douban score of Yunnan Worm Valley is 6.3, while the previous work Longling Cave has a high score of 8.3. The "Trio", which has been highly praised, has been questioned by the routine in this film.

"Yunnan Worm Valley" is the fourth ghost blowing lamp produced by the same team. How long can the long-term value of the drama IP last?

The last season of advance on demand

This is the last season of advanced on-demand existence, and the shutdown came by surprise.

On September 10th, Tencent Video rushed to Weibo for hot search in one fell swoop due to the adjustment of advance on demand. Since the Shanghai Consumer Protection Committee and China Consumers Association thought that "unlocking episode by episode" was unreasonable, Tencent’s video was adjusted in "Yunnan Worm Valley", and then the episodes on demand in advance can be unlocked. According to china securities journal, iQiyi and Youku will also follow up.

In the third quarter, advanced on-demand is still going on as usual and making steady progress.

According to Yunhe data, 46 advanced on-demand dramas were launched in 2021Q3, an increase of 9 over the same period of last year. Super-drama accounts for 41% of the total number of new dramas in the world, an increase of 11 percentage points year-on-year. In addition, the effective broadcast of the advanced on-demand drama series during the on-demand period was 600 million, an increase of 82% compared with 2020Q3; Among them, the on-demand content of "Sweeping Black Storm" effectively played more than 100 million yuan, creating a peak of on-demand content playback.

 

The "Sweeping the Black Storm", which set the peak of the broadcast, pushed forward the nodes that were ahead of schedule. The 28-episode "Sweeping the Black Storm" has been launched on-demand since 15 episodes. In the interview, Poison Eyes learned that many dramas have achieved good results in the third quarter, such as "You are my glory" and "The dust of the ages".

The audience seems to be used to showing their love and recognition for the drama series by pre-ordering. After unlocking "You are My Glory" in advance, you will see a large number of viewers who say "come with money" in the barrage. When "Sweeping Black Storm" was broadcasted, many people even asked "Is it possible to unlock it to the end with one button?" However, for a drama with poor reputation like "Eight Dragons", some people will question "How can this be on-demand in advance?"

This model, which survived for two years, came to an end on October 4th by three platforms. At present, only Mango TV and bilibili, two platforms that have started advance VOD, have not expressed their views.

Short-lived advance on demand was once a life-saving medicine invented by streaming media platform.

Judging from the financial reports of each family in the first half of the year, the trend of slowing down the growth rate of members continues further. In the first half of the year, the number of paying members of iQiyi Q1 increased by 3.6 million, while Q2 only increased by 900,000, and the growth rate declined. The number of paid members of Tencent Video reached 125 million, up 9% year-on-year, unchanged from the first quarter. Youku only disclosed the average daily paying users, which increased by 35% in the first quarter and 17% in the second quarter, but the specific figures are unknown.

Membership operation is the basic logic of streaming media, but the traditional mode of supporting membership growth has almost touched the ceiling, which makes several traditional streaming media platforms still in a state of narrowing losses but not turning losses into profits.

Iqiyi Q1 and Q2 have revenues of 8 billion yuan and 7.6 billion yuan respectively. Although they still face losses, the losses have been reduced for five consecutive quarters. The information revealed by Youku in the financial report also mentioned that the loss narrowed year-on-year, because of "rigorous investment in content and optimization of paid membership plan".

The form is critical, even to the point where the top management of the three platforms directly fired short videos at the network audio-visual conference. In recent years, the platform has also raised the price of members, launched a variety of preferential packages and other means, and advanced on-demand is also a product born in this form.

At the same time, advance VOD is also a way to transplant the fan economy to the drama series. It is no accident that the advanced on-demand mode was born in the American drama with a high vertical fans. It is one of the links of the huge fan economic industrial chain of the drama. At the same time that The Untamed released the advanced on-demand video, the title of Tencent video "Huang Goose Niang" was also widely circulated in Weibo, and users’ personification and emotional connection with the platform seemed to be deepening.

However, for producers, advanced on-demand can not bring C-end revenue. In these two years, advanced on-demand has not yet become one of the producers’ sources of income. Many producers don’t have the right to participate and know, and they don’t know when their plays will be on demand in advance.

Will there be a Netflix mode in which members can watch the complete works at one time after the cancellation of advance demand? In 2016 and 2017, when the members of the platform were crazy, "members read the complete works at one time" also appeared, but most of them were driven by high popularity starring, or a backlog drama with little impact on income.

The recent popularity of "Squid Game" has also made the comparison between Netflix mode and domestic streaming media a hot topic. One of the questions is whether it is possible for domestic streaming media to do less dramas with more money like Netflix.

Wu Yuefeng, manager of Fengjing Capital Fund, once analyzed in Weibo that iQiyi will launch 15-20 TV dramas and 3-5 variety shows in a quarter, so if it is dismantled, the cost of each drama will be only a few hundred million dollars, which can only maintain the overall qualified quality.

However, Netflix’s total operating cost last year was 20.4 billion US dollars (about 133.2 billion RMB), and this figure was as high as 10.4 billion US dollars (69.1 billion RMB) in the first half of this year, of which the single-season content expenditure was roughly 5-6 of that of iQiyi. However, the number of series produced by Netflix is not so much, and its heavy new works planned for 2021 are only 21.

Sharing Netflix’s huge content cost is global dumping. At present, Netflix has entered more than 160 countries around the world, and Latin America and Asia-Pacific even have about 1/2-1/3 users in the United States.

After the announcement of the end of advance on demand, the task of increasing the number of members’ subscriptions and the paid value of individual members has become more heavy. It’s just that unlike Netflix’s positioning as a global user, domestic streaming media platforms need to increase to the sinking market.

QuestMobile data shows that by October 2020, sinking users have occupied 58% (669 million) of the cmnet market, but the average monthly usage time of sinking users is only 140.1 hours, and those after 00 and 70 are potential people for further growth of the sinking market.

In this regard, streaming media is also making changes through hardware+software. For example, iQiyi has launched the iQiyi Extreme Edition for the characteristics of mobile phone use in the sinking market. The Extreme Edition is promoted to the sinking market. "I hope that after they see the higher quality film and television content, because the film and television content is produced by professional directors, screenwriters and actors, they can put more time on the film and television content." Gong Yu, founder and CEO of iQiyi, once told the media.

Tencent is involved, and the head company is absent

No matter from the number of broadcasts or broadcast data, Tencent video is the best in this quarter.

Tencent videos accounted for 13 of the TOP20 episodes in Q3, among which three solo dramas, Sweeping the Black Storm, You are my glory and Yunnan Worm Valley, took the top three. These three series are broadcast one after another for the S-class drama of Tencent Video this quarter, and Tencent also has such a happy trouble of "rolling itself".

(Source: Yunhe Data)

Driven by several major dramas in August, Tencent’s video performance in 2021Q3 was outstanding, with several major dramas launched continuously in summer, and the number of dramas on the whole network effectively played 31.2 billion, ranking first in the platform, but there was still a 12% decline compared with 20Q3. The effective broadcast of the whole network dramas of iQiyi and Youku were 28.5 billion and 14.9 billion respectively, down 20% and 17% year-on-year.

At the same time, the effective broadcasting of Mango TV and bilibili has improved.

Although dramas such as "Song of the King" and "Bailingtan" have insufficient reputation, they still drive the effective broadcast of Mango TV to increase by 3% year-on-year. Last year, bilibili entered the drama battlefield with a high-profile film "The Sky of Wind Dog Boys". This year, in Q3, new dramas such as "Double Mirrors", "Sudden Vacation" and "Best Friends" were added, and the effective broadcast increased by 26 times compared with the same period of last year.

Five platforms are fighting in the field of drama, and "theatrical" is the direction that all of them are exploring. However, compared with last year’s misty theater fire, this year’s theater performance is weak.

According to the TOP20 data above, there are two top 20 dramas in the Love Theater where Iqiyi focuses on sweet pet dramas, namely "A Life" and "Zhou Sheng as usual"-these two dramas are separated from a novel, telling the story of Shengchen Zhou and Shishi, and they are strictly one drama.

Mango’s monsoon theater, a fire, "I am quite good in other places", but unfortunately the follow-up is weak. Monsoon Theater does not have a strong collection of works like Fog Theater and Favorite Theater, and the commonality between works is not very strong. At present, the biggest common point among the works of Monsoon Theater is that "the number of episodes does not exceed 16", and the loose collection and the unity of form are still the idea of comparative satellite TV.

Practitioners who have been exposed to Mango TV told Poison Eye that Monsoon Theater also has some traditional satellite TV ideas in content selection and production. For example, the first version of the script "Mother-in-law’s Bracelet" was once considered to be not bloody enough, and the target was not sinking enough, so it was finally revised.

Mother-in-law’s bracelet

However, as a theatrical effect that has been verified to occupy users’ minds and form a brand effect, it will not be abandoned by the platform. The return of Misty Theater is just around the corner. According to informed sources, bilibili is also planning his own theater.

Compared with the competition of multiple dramas in the same period between platforms, the performance of the head company is much quieter.

Six head drama companies that often appear together in many statements: Noon Sunshine, Xinli Media, Ciwen Media, Yaoke Media, Huace Film and Television, and Ning Meng Film and Television, only noon handed over the highly acclaimed Children of the Qiao Family in the third quarter. Xinli Media is still spinning in the low-scoring Jin Yong drama.

In the past, among the listed companies, Tang De Film and Television broadcasted a small-budget sweet pet drama "The Secret of Hidden Grimes", and two dramas of Huanrui Century, Genting Tiangong and Song of the King, both suffered a decline in word of mouth. On the contrary, the "new forces" in the era of online drama performed well. The drama "Sweeping the Black Storm" produced by Wuyuan Culture was well received, and "Sailing: When the Wind blows" produced by Little Sugar Man also had a good score of 8.5.

In the last quarter of 2021, it may be that "Tencent involution" will enter the stage of all-platform involution. Four works of the Iqiyi Fog Theater will be broadcast one after another. The first one is "The Fog of the Octagonal Pavilion" starring Duan Long and Hao Lei; Tencent Video has a number of IP costumes in stock, such as A Sword in the Snow and A Twin Cities in the Mirror, while Youku holds a large number of online dramas to be broadcast, such as The Story of Xingfu’s Ice Rain and Fire.

But for the fans, perhaps the involution of the series is a great blessing.

Squid Game, a Korean drama under Netflix filter.

The screen disappearance of the beautiful man in ancient costume