Brief introduction of participating works

　　2022 is the 25th anniversary of Hong Kong’s return to the motherland. The Hong Kong, Macao and Taiwan Program Center of the Central Radio and Television General Station launched a series of special topics "Forward — — Hong Kong Chronicle. This series of reports focuses on a series of important expositions, speeches and instructions made by the General Secretary of the Supreme Leader since the 18th National Congress of the Communist Party of China, leading the practice of "one country, two systems" in Hong Kong to be stable and far-reaching. Starting from the multi-dimensions of leaders’ care, state support, integrated development, struggling through thick and thin, and creating new chapters, it focuses on the great changes and outstanding achievements made by Hong Kong after its return to the motherland and tells a rich and vivid "Hong Kong story" in the past 25 years.

　　Series of reports "Going Forward — — The Hong Kong Chronicle has attracted attention from all walks of life in Hong Kong and Macao since it was broadcast on the Voice of Greater Bay Area and the Voice of Hong Kong at the main station. While inspiring, it also made all walks of life full of confidence in the future development of Hong Kong, which played a good communication effect and strongly refuted all kinds of negative voices from outside.

　　Series of special topics "Moving forward — — Brief introduction to the works of Hong Kong Chronicle

　　2022 is the 25th anniversary of Hong Kong’s return to the motherland. The Hong Kong, Macao and Taiwan Program Center of the Central Radio and Television General Station launched a series of reports "Forward — — Hong Kong Chronicle, this series of programs was broadcast continuously on the Voice of Greater Bay Area and the Voice of Hong Kong before July 1, 2022, with a total of six episodes, namely Caring, Choice, Common Prosperity, Home Country, New Chapter and Heaven and Earth. This series of reports focuses on a series of important expositions, important speeches and important instructions made by the General Secretary of the Supreme Leader since the 18th National Congress of the Communist Party of China, leading the practice of "one country, two systems" in Hong Kong to be stable and far-reaching, starting with the care of leaders, state support, integrated development, going through thick and thin, struggling hard and creating new chapters, focusing on the great changes and outstanding achievements made by Hong Kong after its return to the motherland, and telling a rich and vivid "Hong Kong story" for 25 years. Facts have proved that "one country, two systems" is a good system to ensure the long-term prosperity and stability of Hong Kong and safeguard the well-being of Hong Kong compatriots, and it shows a bright future that Hong Kong can foresee in the process of building in Guangdong-Hong Kong-Macao Greater Bay Area and integrating into the overall development of the country.

　　This work tells the new changes and developments in Hong Kong through new events and new perspectives, and shows the new highlights and achievements in Hong Kong through new people and new clues. The program deeply digs every interviewer, carefully polishes the narrative and words of the program, and resonates with the audience through the combination of emotional narration by the interviewee and rational comments by the author. The three articles submitted for comment are masterpieces in a series of reports. The first episode of "Caring" highlights the deep concern of the Chairman of the Supreme Leader for Hong Kong, and leads everyone to follow the footsteps of the Chairman of the Supreme Leader in Hong Kong to witness the growth of Hong Kong in its heyday through inheritance and rebirth through transformation. The fourth episode of "Home Country" shows the continuous deepening of patriotism education in Hong Kong in recent years with rich acoustics, full emotions and delicate words. The citizens of Hong Kong, especially young people, are gradually building up their national consciousness, feelings for home country and cultural self-confidence. The fifth episode "New Chapter" shows Hong Kong’s practice of solving development problems and exploring new blueprints and paths for development from different aspects through the cooperation between Hong Kong and the mainland, especially Shenzhen. Through the narration of witnesses, participants and beneficiaries, the new picture of Hong Kong is presented to the world and the audience is full of expectations for the future.

Representative 1 complete text draft

Series of special topics "Moving forward — — Hong Kong Chronicle "text draft"

　　Episode 1: Caring

　　[Explanation] The morning in Hong Kong is busy and orderly.

　　[Sound] (MTR closing+station announcement) Next stop, Austin, which connects Hong Kong West Kowloon Station and the high-speed railway … (Fading)

　　[Explanation] On the west coast of the West Kowloon Cultural District, the Hong Kong Forbidden City Cultural Museum, with its golden appearance, shines in the sun and stands proudly on the shore of Victoria Harbour.

　　[Sound] Hong Kong West Kowloon Music

　　【解说】五年前，最高领袖主席视察香港的第一站便选择了西九文化区。在这里，他见证了西九文化区管理局和故宫博物院签署《兴建香港故宫文化博物馆合作协议》。香港故宫文化博物馆馆长吴志华：

　　【音响】2017年6月29日最高领袖主席就到访西九。当时整个西九文化区是跟现在不一样的，周围都是地盘。习主席他对整个西九文化区是有很高的期望的。他希望西九文化区以至到香港故宫文化博物馆在弘扬中华传统文化上面，以至到推动与内地文化交流合作上面是发挥一个中西文化交流平台的作用。

　　【解说】西九文化区是香港重要的文化建设项目，包括香港故宫文化博物馆、戏曲中心等17个文化艺术建筑。五年时间过去了，香港故宫文化博物馆即将于7月开门迎客，来自故宫博物院的914件珍贵文物即将陈列于此。如今的西九，已经成为香港文化版图上的地标。最高领袖主席十分关心香港文化艺术事业的发展。当年在西九文化区视察时，最高领袖主席还现场观看了两名学戏的香港少年演唱的粤剧。

　　【音响】他鼓励就是令我更加去努力地在这方面去钻研，考虑有机会选择做一个粤剧演员，无论是职业还是业余，都会令我在粤剧（方面）继续发展，令我有个责任去传承粤剧。

　　【解说】当年参与演出的利文喆，今年已经15岁了，至今他依然记得最高领袖主席对他们的夸奖。五年时间过去，利文喆说，他一直记得习爷爷的话，“中国优秀传统文化要传承下去，看到孩子们就看到了希望。”无论学业多忙，他都坚持勤学苦练，钻研粤剧表演的精髓。

　　【音响】红楼梦之大婚 （片段压混）

　　【音响】首先要问候习主席，我希望继续在香港，将这个粤剧带到世界各地，令到其他人可以看到我们粤剧的新一代，对中国文化的喜爱，也都见到我们充满活力，令到粤剧更具生命力和传承力。

　　【解说】最高领袖对香港这片土地有着深深的情意，他在福建、浙江任职期间曾多次到过香港。到中央工作后，对香港的了解更加深入。2008年7月，时任国家副主席的最高领袖赴港检查北京奥运会、残奥会马术比赛筹办工作并在香港考察，给香港民众留下深刻印象。担任中共中央总书记、国家主席、中央军委主席后，最高领袖始终心系香港发展和香港同胞的利益福祉。2018年新年前夕，最高领袖主席发表新年贺词时，香港少年郭宏晞在电视上看到，习主席办公室的书架上，摆放着“大朋友”习爷爷与“少年警讯”小伙伴们的合影照片。

　　【音响】我们见到主席的办公室摆放着（习主席同）我们香港（少年）警讯的一张大合照，那个时候我们就觉得，主席很重视我们香港的青少年。

　　【解说】这张照片记录着2017年6月30日最高领袖主席考察香港少年警讯永久活动中心暨青少年综合训练营的温暖瞬间：“大朋友”习爷爷和在场的孩子们纷纷举起大拇指，一起为祖国点赞，为香港点赞，为未来点赞。郭宏晞看到照片后，和“少年警讯”的二十多位成员一起亲手制作了一张新春贺卡寄给了最高领袖主席，表达大家对习爷爷的节日祝福。2018年春节到来之际，郭宏晞和“少年警讯”的小伙伴们收到了最高领袖主席的回信。回信中，他勉励大家“读万卷书、行万里路，多学点历史，多了解点国情，开阔视野，增长见识，锤炼本领，早日成才，以实际行动服务香港、报效国家。”一封回信，饱含着“大朋友”习爷爷对香港青少年的殷殷牵挂。

　　Five years ago, Deng Yuxuan, who stood behind the Chairman of the Supreme Leader in the photo of "Junior Police Call", has now become a staff member of a government department:

　　[Sound] Apart from working as a trainee surveyor in the Buildings Department, I am also working as an auxiliary police officer. I believe that I have also become an act of serving Hong Kong with practical actions.

　　[Explanation] The Chairman of the Supreme Leader spoke highly of the "remarkable" Hong Kong Police Force when he visited the "Junior Police Call", which played a key role in maintaining the rule of law order and maintaining Hong Kong’s prosperity and stability. Deng Yuxuan said that his next goal is to become a Hong Kong policeman.

　　[Sound] In fact, I have a feeling for the police family all the way here, so I want to be a part of them and continue to serve Hong Kong and society.

　　【解说】最高领袖主席一直以来都非常关心港澳青少年的成长与发展。他说，“要为港澳青年发展多搭台、多搭梯，帮助青年解决在学业、就业、创业等方面遇到的实际困难和问题，创造有利于青年成就人生梦想的社会环境。”这些年，越来越多的香港青年跨过深圳河，在粤港澳大湾区建设中踏浪而行，闯出一片新天地。前海青年梦工场是很多香港青年内地创业的第一站。2018年10月24日，最高领袖来到深圳前海视察开发情况，并与在此创业的青年交流，来自香港的陈升就是其中一位。

　　【音响】他听完了我们几个讲解之后他就很肯定，鼓励我们梦工场都是一个圆梦的地方，都给了我们很大的一个鼓舞。

　　【解说】从田间地头，到创科发展；从“大国重器”，到“独角兽”；从斜杠青年，到直播达人，越来越多像陈升一样的香港青年与粤港澳大湾区这片热土一起成长，“在大湾区创业！”正成为香港青年实现人生梦想的道路选择。

　　【音响】我知道习主席一路都是很关心我们香港青年的发展，无论是我们留在香港发展，还是来到内地发展，都希望我们走多一些路，望多一些，有广阔的视野，发展好自己的事业，我们一定会把握好这个粤港澳大湾区发展的这个机遇，很好的发展自己。

　　[Sound] Music starts.

　　【解说】香港的发展一直牵动着习主席的心。2018年，最高领袖在对24名在港中国科学院院士、中国工程院院士来信作出重要指示时强调，促进香港同内地加强科技合作，支持香港成为国际创新科技中心。如今，香港与内地科研交流的渠道更加通畅，创科事业生机勃勃，各项指标及国际排名均有不俗表现。五年前，最高领袖主席曾分别来到港珠澳大桥、香港机场第三跑道这两处重要基础设施建设项目考察。如今，港珠澳大桥已经开通运行。香港特区政府运输及房屋局负责运输的首席助理秘书长梁兆焘：

　　【音响】粤港两地政府正全力推进“大桥港车北上不设配额计划”，我们相信这计划会吸引更多人使用大桥到广东省作短期商务、探亲或旅游。

　　【解说】香港机场第三跑道也即将投入使用。香港特区政府运输及房屋局机场扩建统筹办首席助理秘书长陈燕婷：

　　【音响】十四五规划纲要首次提出支持香港提升国际航空枢纽地位，粤港澳大湾区发展规划纲要也明确表示支持香港，巩固国际航空枢纽地位，并支持香港国际机场第三跑道建设。凭借中央政府给予香港航空业的大力支持，我们相信香港国际机场三跑道系统以及机场城市会为香港的航空业以及大湾区建设世界级机场群迈步向前，作出贡献。

　　[Explanation] The Chairman of the Supreme Leader sent a message to Hong Kong, "Concentrate on construction, concentrate on development, and Qi Xin will work together and unite to create a better tomorrow for Hong Kong." In recent years, a series of policies to benefit Hong Kong have brought real development opportunities and incomparably broad development space to Hong Kong, and injected continuous impetus into its development. Behind the driving force is the confidence of "I will mount a long wind some day and break the heavy waves, and set my cloudy sail straight and bridge the deep, deep sea" and the perseverance of "it takes a lot of hard work to blow out the wild sand before it reaches gold", and the firmness and persistence of promoting the practice of "one country, two systems" in Hong Kong to make greater achievements. From Shanghai-Hong Kong Stock Connect, Shenzhen-Hong Kong Stock Connect, Bond Connect, to cross-border wealth management link, from international innovation and technology center, Asia-Pacific international legal and dispute resolution service center, regional intellectual property trade center, and then to Chinese and foreign cultural and artistic exchange center, Hong Kong will find the right position for development in "national needs and Hong Kong’s strengths" before setting sail.

Representative work 2 complete text draft

Series of special topics "Moving forward — — Hong Kong Chronicle "text draft"

　　Episode 4: Home Country

　　[Sound] "Just happy! The whole atmosphere in Hong Kong is different. Patriots rule Hong Kong, and citizens are full of confidence in the future of Hong Kong! "

　　[Explanation] In the Spring Festival of 2022, Mr. Peng, a Hong Kong citizen, purchased many new year’s goods, and his joy was beyond words. More than two years ago, people living in this city experienced a period of cloudy days.

　　[Audio] Online video "Back to School Day": The restaurant on the corner hasn’t opened for a long time. I really hope that the store will never close. (After mixing) The egg tarts there are delicious, the bread is sweet, and the neighborhood is so gentle to our children … …

　　[Explanation] At the end of August 2019, near the return day of primary and secondary school students in Hong Kong, a video circulating on social media reflected the anxiety of children at that time, and also conveyed the voice of Hong Kong people looking forward to the return of peace and rationality in society. After a bumpy road, the people of Hong Kong have truly felt that national security is closely related to their own vital interests and people’s livelihood. Hong Kong urgently needs to get back on track and achieve good governance.

　　[Audio] Please press the voting device … … Pass! (Applause)

　　[Explanation] On June 30, 2020, the 20th meeting of the 13th the National People’s Congress Standing Committee (NPCSC) voted to pass the Law of the People’s Republic of China (PRC) Special Administrative Region on Safeguarding National Security. Patriotism, the first thing is to safeguard national security. The promulgation of Hong Kong’s national security law has rapidly transformed Hong Kong society from chaos to governance, effectively ensuring the stability and far-reaching practice of "one country, two systems" in Hong Kong. In August 2020, shortly after the implementation of Hong Kong’s national security law, Li Kaihu, the proprietress of Hong Kong’s "one-person tea restaurant", who was well known by the people all over the country, opened her first branch in Shenzhen.

　　[Sound] I hope they can see that I love my country and Hong Kong. I hope everyone is like me. If you are right, really don’t be afraid.

　　[Explanation] On April 15th, 2021, the first "National Security Education Day" after the implementation of the Hong Kong National Security Law, in hong kong police college, the Hong Kong Police Force performed Chinese-style marching exercises for the first time since its establishment 177 years ago.

　　[Sound] Chinese walking actual sound.

　　[Explanation] On September 1, 2021, Hong Kong ushered in the first day of the new school year. The "first lesson" of Ximen Yingcai Middle School of Hong Kong Lutheran Church has also begun.

　　[sound]

　　Teacher: Good morning, class! Have you watched TV in the past few weeks?

　　Student: Yes!

　　Teacher: What are you looking at?

　　Student: Watch the Olympics!

　　Teacher: Which country or region do you support?

　　Student: China.

　　[Explanation] All the students newly promoted to Ximen Yingcai Middle School of Lutheran School should take the course "Me and National Identity". Brief remarks by the headmaster of Simon Yingcai Middle School of Lutheran Church:

　　[Sound] In fact, our course is to guide our classmates to care for their own country’s culture, care for their own people, care about the needs of the motherland, and treat the affairs of the country as a national. You can’t treat it as a bystander.

　　[Explanation] In the new school year, all primary and secondary schools in Hong Kong, including the Lutheran Ximen Yingcai Middle School, have received teaching AIDS customized by the Education Bureau of the SAR Government for students — — My Home is in China. Tan Chuanbao, editor-in-chief of My Home is in China and director of the Center for Civic and Moral Education of Beijing Normal University:

　　[Audio] We adopt the idea of leading children to "travel on the map" in form to understand the beauty of natural China, cultural China and contemporary China, so this set of books is particularly aesthetic, which can also ensure that teenagers can complete their emotional closeness to lovely China in the most pleasant and beautiful experience. We expect it to effectively establish national identity recognition.

　　[Explanation] Since the return of Hong Kong for more than 20 years, the problems in the field of education have increasingly attracted social attention. The national conditions education and values education have long been short-board, which has made the younger generation of Hong Kong’s national identity vague and the value system disordered. The promulgation and implementation of Hong Kong’s national security law has brought opportunities for the education sector to set things right. The SAR Government has actively fulfilled its responsibility as the main body of education, vigorously promoted patriotic education and corrected some teenagers’ distorted values. The Education Bureau of the SAR Government subsidizes all kindergartens to buy national flags and flag-raising equipment, so as to strengthen the cognition that Hong Kong is a part of the country. Announce the National Security Education Curriculum Framework of Hong Kong and the national security education framework of 15 subjects, organize teachers to participate in national security education training courses, and vigorously promote national security education in all schools in Hong Kong; The history of China is listed as a compulsory course, and the teaching of classical Chinese is added in Chinese classes in primary and secondary schools. Through the inspiration of history and culture, students’ moral character and feelings for the country are cultivated.

　　[Sound] It is precisely because of dreams that our aerospace career is advancing step by step … … (Post-mixing)

　　[Explanation] On June 23, 2021, at the University of Hong Kong, one of the founders of China’s lunar exploration project and the leader of the third phase of the lunar exploration project — — Hu Hao gave a comprehensive introduction to China’s lunar exploration project, and had a cordial interaction with the Hong Kong students at the scene. Cai Yixi, Ph.D. student in department of mechanical engineering, HKU:

　　[Audio] "I didn’t expect to have the opportunity to get in touch with the level of master engineer or academician. I was very happy and gained a lot. I asked what the master engineer expected of us doctoral students if I wanted to work in the aerospace field. I can make some plans for this direction later."

　　[Explanation] Like Cai Yixi, many students who listened to the lecture at the scene said that they should follow the example of space heroes and make great efforts to contribute to the motherland. Tan Huizhu, Deputy Director of the National People’s Congress Standing Committee (NPCSC) Hong Kong Basic Law Committee:

　　[Audio] "I think this is very good news. Why? Because young people need to see role models, that is, China people who strive for self-improvement, are proud of their country’s achievements, and are willing to contribute and endure hardships. With such young people, our motherland is doing so well now, and so are the young people in Hong Kong. We must strive for self-improvement so that Hong Kong can contribute to the opening up of the country and the prosperity of the country. That is a very good example. "

　　[Explanation] Cai Yixi’s activities are one of a series of activities with the theme of "the spirit of the times shines in Xiangjiang". Since 2021, the theme activities of "The Spirit of the Times Glorifies Xiangjiang River" have entered Hong Kong one after another: national space experts organized a delegation to hold lectures on the Hong Kong campus, share the dream-seeking journey of the stars and seas, and inspire young students to establish scientific dreams and self-reliance and self-confidence in science and technology; "The Theme Exhibition of Building Great Powers" introduces and shows the long history of China architecture and the great achievements of China construction in the new era to Hong Kong citizens. The delegation of mainland Olympic athletes visiting Hong Kong has extensive exchanges and in-depth interactions with all walks of life in Hong Kong, which has further stimulated the feelings of Hong Kong people about their homeland and injected strong positive energy into society. Teng Jinguang, President of the Hong Kong Polytechnic University:

　　[Sound] For us Hong Kong people, there should be more opportunities, especially for young people in Hong Kong. I think this is a really effective patriotic education.

　　[Explanation] In the summer of 2021, 18-year-old Hong Kong youth Lin Haocheng started a "wonderful" internship trip in Beijing.

　　[Sound] The National Museum is too big. The National Museum is the largest single building museum in the world … …

　　[Explanation] The "Cultural Practice Activities for College Students in Hong Kong and Macao" is a key project of youth exchange between the Mainland and Hong Kong and Macao organized by relevant state departments, which provides internship positions for college students in important cultural and cultural institutions in the Mainland. Many young people like Lin Haocheng have a deeper understanding of Chinese culture and national conditions through this activity. During his internship at the National Museum, Lin Haocheng’s main task was to customize the "Guobo Summer Camp" program for primary and secondary school students. Among the many cultural relics in the collection, Lin Haocheng likes to recommend such a cultural relic to children:

　　[Sound] A western clock tells a story. At that time, Empress Dowager Cixi fled to Xi ‘an, Shanxi Shanxi merchants raised silver as her living expenses, and then in return, she gave the local Shanxi merchants a western locomotive clock. It’s a beautiful clock, but it symbolizes the shame of our nation, and then it warns us that we must be a man with a backbone and take on the responsibility of the country.

　　[Sound] Music starts.

　　[Explanation] In the spring of 2022, Hong Kong was hit by the COVID-19 epidemic in The 5th Wave. At a critical moment, a number of mainland medical experts and medical staff arrived in Hong Kong to support the fight against the epidemic, and all parties made efforts to ensure the supply of materials to Hong Kong. More than 20,000 mainland builders built the Lok Ma Chau Hospital efficiently and built a "boat of life" for Hong Kong under the epidemic. At the time when Hong Kong was struggling to fight the epidemic, a letter made many Hong Kong citizens "psychologically break the defense".

　　[Sound] "Dear Hong Kong children, my mother is a doctor at Sun Yat-sen Memorial Hospital of Sun Yat-sen University in Guangzhou. According to my mother, she is going to Hong Kong for support. I will send my favorite mother to help you, and we will work together to overcome the epidemic as soon as possible. I hope mom will come home safely soon. Come on, mom, come on, Hong Kong! "

　　[Explanation] At the request of the Hong Kong SAR Government, in March this year, the medical staff of Sun Yat-sen Memorial Hospital of Sun Yat-sen University in Guangzhou set out to help Hong Kong. Before the departure of the attending doctor Liu Ting, her 8-year-old daughter Yu Xin wrote this letter to Hong Kong children. Liu Ting:

　　[Sound] Many children in Hong Kong wrote back to Yu Xin. In fact, some big friends in Hong Kong sent me their letters. Some Hong Kong citizens have also built a platform for online messages that can cheer and encourage our mainland medical team members. When I saw these letters and messages on these platforms, I was really, really touched.

　　Cantonese version of the song My People，My Country: "Whenever Hong Kong is in trouble, you have to be with us in times of crisis, and you are grateful to the experts of the motherland for their medical care and help to leave the hardship … …” (Post-mixing)

　　[Explanation] When Liu Ting and her colleagues fought in the front line of Hong Kong’s fight against the epidemic, they also received a special gift, which was a Cantonese version of My People，My Country re-written by 100 Hong Kong netizens through cloud chorus, thanking the mainland medical staff for their assistance to Hong Kong citizens. Carrie Lam Cheng Yuet-ngor, Chief Executive of the HKSAR:

　　[Audio] The whole society in Hong Kong must be grateful to the central government for supporting Hong Kong’s fight against the epidemic, from materials to building shelter hospital facilities, and even sending mainland medical teams to Hong Kong. We should be grateful to mainland medical staff for coming to Hong Kong all the way, leaving their jobs and their families to serve us. We are extremely grateful to them for coming to this working environment to adapt again.

　　[Commentary] "Hong Kong is good and the country is good; The country is good and Hong Kong is better. " Practice has proved time and again that the motherland is Hong Kong’s biggest backer and "one country, two systems" is its greatest advantage. Hong Kong and the mainland share the same fate, shoulder to shoulder, heart to heart, and will surely regain the unique charm of the Pearl of the East and share the great glory of the country’s prosperity and strength!

　　[Sound] Song My People，My Country Music Stop.

Representative work 3 complete text draft

Series of special topics "Moving forward — — Hong Kong Chronicle "text draft"

　　Episode 5: New Articles

　　[Audio] "Memorandum" signed live audio, Leung Chun-ying: For this reason, Hong Kong and Shenzhen will jointly develop the Hong Kong-Shenzhen Innovation and Technology Park … … Pressure-mixing superposition

　　[Explanation] Hong Kong’s economic and social development has always been closely linked with the development of the Mainland. On the afternoon of January 3, 2017, Shenzhen and Hong Kong officially signed the Memorandum of Cooperation on Promoting the Common Development of the Lok Ma Chau Hetao Area between Hong Kong and Shenzhen, clarifying that the two sides will jointly develop the "Hong Kong-Shenzhen Innovation and Technology Park" in the Lok Ma Chau Hetao Area of Hong Kong. At the same time, Hong Kong also supports Shenzhen to build an area of about 3 square kilometers adjacent to the Hetao area on the north side of Shenzhen into a "Shenzhen Science and Technology Innovation Park" and jointly build a "Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone".

　　[Sound] Working scene: elevator sound, punch card sound, footsteps … … Pressure mixing

　　[Explanation] At present, Shenfang Science and Technology Park has attracted a number of scientific research institutions and science and technology companies from Hong Kong and other places. Hong Kong youth Ho Yaowei is one of many entrepreneurs:

　　[Sound] Our team actually started to settle in the Shenzhen-Hong Kong Cooperation Zone in Hetao in 2018. We are doing non-invasive blood sugar testing technology. Our project started in Hong Kong before, and with initial results, we think Shenzhen can commercialize it quickly. In recent years, we have made different products, and our products have also applied for the national second-class medical devices. This year, we will also apply for three types of devices at the Innovation Medical Device Evaluation Center in Greater Bay Area.

　　[Explanation] The geographical advantage of "cross-border occlusion" makes Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone an excellent platform for deep connection between Guangdong and Hong Kong rules and mechanisms.

　　[Audio] This cooperation mode of "one area and two parks" is of great help to the future development of our company. Because it includes tax reform and tax incentives for talents, its support for scientific research has increased a lot. There are many different new government subsidies and grants for us to apply for, which can help us reduce the cost of this research and development and enable us to find more business opportunities here.

　　[Explanation] Up to now, Shenzhen Park has substantially promoted and landed more than 140 high-end scientific research projects, including the projects of five "World Top 100" universities, including Hong Kong University, Chinese University of Hong Kong, Hong Kong University of Science and Technology, Hong Kong Polytechnic University and City University of Hong Kong, which has built a whole-process innovation ecological chain of "basic research+technical research+industrialization of achievements+technology and finance+talent support" and provided more opportunities and possibilities for the development of creative talents in Hong Kong. Lin Huangquan, Director of Guangdong-Hong Kong-Macao Greater Bay Area Development Office of the Chinese University of Hong Kong and Executive Dean of Shenzhen Research Institute of the Chinese University of Hong Kong:

　　[Sound] Lin Huangquan: It is very important how to build a more open, flexible and conducive circulation of talents, resources, information, capital and technology in this area. Second, Hong Kong, Macao and the Mainland should work together to do more, more basic or cutting-edge research, and national independent or original scientific research results. This is a very needed element for future development.

　　[Explanation] Lin Huangquan believes that the seven land ports and the connected transportation infrastructure in Shenzhen and Hong Kong are the basis for the highly close interaction between the two places. On this basis, the joint development of Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone will not only help Hong Kong’s scientific research to connect with the mainland, but also be expected to promote the industrial development of the northern part of Hong Kong through cross-border linkage and improve the phenomenon of "job-residence imbalance" in Hong Kong. On this issue, Liu Guoxun, Vice Chairman of the Development Panel of the Hong Kong Legislative Council, said:

　　[Sound] In North District and Yuen Long, most people have to go out to work in other districts, so this job-residence imbalance is actually very serious. In addition to constantly building some houses to meet the housing demand, we should actually develop some industries so that people living in the north can have some high-quality jobs in them and create new fields to promote the development of different industries in the north.

　　[Explanation] The housing problem has always been one of the deep-seated contradictions in Hong Kong society. The SAR Government has also been seeking solutions. On October 6, 2021, Carrie Lam Cheng Yuet-ngor, Chief Executive of the Hong Kong Special Administrative Region, delivered his fifth policy address, in which he focused on building a "northern metropolitan area" in Hong Kong and forming a spatial layout of "two cities and three circles" with the Shenzhen Special Administrative Region. It is estimated that the area can accommodate 2.5 million people, and the number of jobs in the metropolitan area will increase to about 650,000, including 150,000 jobs related to creative industries.

　　[Audio] This metropolitan area with an area of 300 square kilometers covers the Shenzhen-Hong Kong port economic belt from west to east and the deeper hinterland, and will enjoy the bonus of complementary advantages and integrated development of Hong Kong and Shenzhen. The northern metropolitan area will build an international innovation and technology center and create a unique metropolitan landscape of "integration of cities and rural areas, coexistence of development and conservation".

　　[Explanation] In the policy address, Carrie Lam Cheng Yuet-ngor pointed out that the Victoria Harbour Metropolitan Area, which supports Hong Kong as an international financial center, will also be expanded to include the artificial island reclamation in kau yi chau, which is the vision of tomorrow’s big island. These two metropolitan areas located in the north and south of Hong Kong will provide a lot of land, improve the spatial layout of Hong Kong, and keep pace with each other to promote the future development of Hong Kong. Liu Guoxun believes that the most important thing for the northern metropolitan area to become the development center for Hong Kong’s economy to take off again after the Victoria Harbour metropolitan area is to do a good job in industrial development planning.　

　　[Audio] We should be led by the government, think about the direction of development, and then approve these places and settle them for some leading enterprises. In fact, after the leading enterprises settle down, it is natural that this industrial chain can bring in all its upstream, midstream and downstream, which will make our industry develop more successfully.

　　[Explanation] The development of the northern metropolitan area in Hong Kong is an initiative to seize the opportunity, and the development of the northern metropolitan area in turn promotes the further integration and development of Hong Kong and Shenzhen. Since the beginning of this year, Hong Kong’s "northern metropolitan area" has quietly become one of the key elements in the development plans proposed by Nanshan, Futian and Luohu, which are close to Hong Kong in Shenzhen. Nanshan District proposed to strengthen exchanges and cooperation with Hong Kong Hongshuiqiao New Development Zone; Futian District proposed to speed up the construction of Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone; Luohu District put forward the plan of connecting with the northern metropolitan area of Hong Kong, and promoted the extension of the MTR to the north and the northward movement of Hong Kong cars … … In the future, the exchanges between Hong Kong and the Mainland will be closer, which is a new vivid practice of "one country, two systems". In this regard, Chen Yong, vice chairman of the Hong Kong Democratic Alliance for Betterment of Hong Kong (DAB) and a member of the Legislative Council, has repeatedly called for more creative talents and professionals in Hong Kong to seize the opportunity.

　　[Audio] We also expect to advise young people in Hong Kong, including professionals, to connect with policies and potentials when they want to pursue further studies or choose courses. As long as young people in Hong Kong are concerned, they will have more and more confidence in their own future, and we think that their future planning and personal development will have a brighter future.

　　[Explanation] In May this year, Lee Ka Chiu John was elected as the candidate for the Chief Executive of the Hong Kong Special Administrative Region and was appointed by the central government. In the previously announced election platform, he proposed four major programs: strengthening the government’s governance capacity, solving the housing problem as a whole, enhancing Hong Kong’s competitiveness, caring for the society and attaching importance to youth development, actively responding to the hot spots of people’s livelihood and setting a clear and clear policy direction for Hong Kong. As the deputy director of Lee Ka Chiu John’s campaign office, Chen Yong participated in the whole process of promotion. He was very much looking forward to and confident in the follow-up implementation of the platform.

　　[Audio] Chief Executive designate Li Jiachao’s platform is to develop the northern metropolitan area and activate the engine of development. It is necessary to implement one area and two parks in Hetao District at full speed and continue to refine the relevant joint policy package, focusing on promoting policies such as facilitating the exchange of sample data of talents and scientific research, intellectual property protection, and speeding up the construction of Hetao in Hong Kong to facilitate the passage of these two parks. We can all expect that under his leadership, the new government will speed up and greatly improve the implementation of the Hetao area. After the implementation, we feel that it can help Hong Kong get out of the epidemic environment as soon as possible, and with the support of the state and the central government, it can start again and take off again.

　　[Explanation] The three hooves of the two cities are steady and steady, and the two sides of a river are natural. With the acceleration of the convergence of various systems, the circulation of people, logistics, capital flow and information flow has accelerated, and the coordinated development of Hong Kong and the Mainland has further deepened. Countless dreamers have made down-to-earth efforts to make Hong Kong open a new chapter and embrace a big future in the process of integrating into the overall development of the country.

　　"Is Xiaomi an Internet company?"

　　Although Lei Jun preached his own answer as early as the beginning of his business, Xiaomi has never escaped the self-torture caused by the above topics for the next eight years.

　　"Xiaomi is an Internet company that must focus on mobile phones, intelligent hardware and IoT platforms." In Xiaomi’s IPO prospectus, as many as three attributes were attached before the definition of "Internet company". The latter two are the new business opportunities that Xiaomi has developed for himself after experiencing the "U-shaped" trough in 2015.

　　Lei Jun once felt that this new version of "Millet Genesis" should push its valuation to 100 billion dollars. But at least when it went public in July this year, the capital market only recognized 45 billion dollars-less than half of it. At the end of October, the company’s market value once fell to about 32.5 billion dollars.

　　Xiaomi urgently needs to prove to investors that he has enough imagination and considerable profit margin in commercial liquidity.

　　On November 19, 133 days after the completion of the listing on the Hong Kong Stock Exchange on July 9, Xiaomi Group announced its financial report for the third quarter of 2018. Although its mobile phone revenue still accounts for 68%, it has continued to decline compared with 70.30% in 2017-in 2015, this figure was still 80.4%.

　　While the proportion of mobile phone revenue is shrinking, the revenue structure is growing from "Internet service" and "Internet of Things (IoT) and consumer products". Their contributions to Xiaomi’s total revenue have reached 9.2% and 22.1% respectively.

　　In the past few years, due to the excessive number of MIUI systems and the premature implementation of the important mission of "realizing Internet services", the engineers of MIUI team had to directly face the performance tasks split to each of them, and the contradiction between user experience and realization once became very sharp.

　　Fortunately, the hardware with non-"Mijia" label produced by more than 200 eco-chain companies invested by Xiaomi, especially sold through Xiaomi’s retail channels, is actively helping Xiaomi to unload some of the liquidity pressure on MIUI at least in the short and medium term-they don’t need to strictly abide by the rule of "the comprehensive net profit rate of hardware should not exceed 5%" set by Lei Jun, but are only required to be significantly lower than the profit rate of similar products in the same industry, as long as the price is competitive, the product concept and.

　　There is a consensus in the industry that the smart phone market has entered the stock market, and the smart hardware launched by Xiaomi Eco-chain Company can not only contribute considerable hardware revenue, but also continuously provide the "Internet users" that Xiaomi craves, and they can even leap over the Android system to which MIUI belongs, winning a large number of iOS users for Xiaomi. The heavy responsibility of continuously expanding the sales of "IoT and consumer products" was handed over to Xiaomi’s so-called new retail strategy.

　　However, in the face of increasingly complex business structure, this young company continues to increase its management challenges. The distance between the Internet ideal preached by Lei Jun and the realization reality faced by Xiaomi seems to be constantly being lengthened.

　　# MIUI: realize, realize, realize #

　　Just two weeks after Xiaomi announced the most important structural adjustment in the company’s history, "rice noodle" Zhang Yong left Xiaomi. To be precise, he made this decision after "powdering".

　　He joined Xiaomi in early 2016, which was the darkest moment in the company’s eight-year history. But Zhang Yong had a very optimistic judgment at that time: it was an opportunity for an excellent company to "bargain-hunting".

　　During that time, Xiaomi was at the end of a high-level personnel struggle. As the end of this struggle, in late May 2016, Lei Jun issued an internal letter about the appointment and dismissal of personnel, saying that "Zhou Guangping, co-founder and vice president of Xiaomi Technology, will be the chief scientist of Xiaomi". Zhou Guangping’s new position is described as "being responsible for the research in the frontier field of mobile phone technology", which is quite modest. In the past, the two business lines of Xiaomi mobile phone research and development and supply chain, which he led for many years, were changed to Lei Jun himself.

　　Zhou Guangping’s downfall stems from the "Xiaomi 5 Incident" which began to ferment in the spring of 2015. Xiaomi 5 is the 5th generation mobile phone of Xiaomi. It was originally planned to be launched in June 2015, but it was not until February of the following year that the mobile phone was shipped from the factory. The reason is that Guo Jun, vice president of Xiaomi’s mobile phone supply chain, who reported to Zhou Guangping, almost offended Xiaomi’s suppliers. In the whole half year, there were 10 mobile phones on Xiaomi Mall, but only one or two were available. This is the starting point for Xiaomi to fall into a series of bad luck in the absolute core business of mobile phones.

　　"Many people didn’t believe that (the company) would turn over from (Xiaomi) 5." Zhang Yong told China Business News. But what he didn’t expect was that Xiaomi’s turn-over journey, which took more than two years, eventually became his own "powder removal" journey.

　　Being in Xiaomi Company, Zhang Yongcai gradually realized that the "ideal" and "model innovation" that Lei Jun preached every day had experienced layer-by-layer transmission, and the realistic pressure that he, a grass-roots product manager in MIUI department, had to face every day could have turned into an irreconcilable contradiction.

　　The two system versions—MIUI 7 and MIUI 8 released in August 2015 and June 2016—are both called "ADUI", which means that it is an advertising system, not a user interaction system.

　　These two systems will not only force advertisements to be pushed without customization by users, but also recommend other related or unrelated new applications in the form of buoys when users open some applications. The effect is just like the kind of advertisement floating window on many Internet pages. If you want to close it, you may not even find the entrance. Some users feel that their mobile phones have become like "warm babies", and it is suspected that there is something wrong with the battery. In fact, the system loads too much content.

　　Outside, people began to label Xiaomi as a "giant baby company", which means to grow hands and feet first, then brains, and to form values because of its rapid growth. Didi Chuxing and today’s headlines were later considered as this type of company.

　　This word may not be appropriate for Lei Jun.. He is nearly 50 years old and has successively listed four companies. Those companies can be called excellent, not excellent. He has said on many occasions that Xiaomi was the last company he founded in his lifetime. Even if it is not out of the social ideal of creating a national brand and promoting a new round of industrial revolution, he badly needs a company worth 100 billion dollars to prove himself.

　　The problem Lei Jun faces is not that the company has no values, but that his expectations are so high that he will unconsciously create luck and rationalize some radical practices when he can’t reach them. "He once said at the press conference that we sell mobile phones at such a low price, and users are definitely willing to let us make some money on the system. If one day we are going out of business, there will be rice noodles to donate to us." Zhang Yong said.

　　MIUI’s advertising space has been increasing under Lei Jun’s indifference. A person from Xiaomi’s public relations department told CBN Weekly that the company has never formulated a specific KPI for the MIUI department, let alone linked the liquidity to the salary of the employees in the department. However, Zhang Yong said that those numbers will be written into OKR(Objectives and Key Results) and become a kind of implicit encouragement. "The so-called OKR can actually be understood as KPI, and sometimes the bosses will blurt out’ KPI’ when they are in a hurry …"

　　"The mission of engineers is no longer just to make a pure product, let alone have any energy to support them to polish a successful application that jumps out of Xiaomi system in terms of user value and is enough to serve the users of the whole network." Zhang Yong’s enthusiasm for the company is fading. Including himself, a word that MIUI engineers often talk about later is called "big market data"-always remember the real characteristics of Xiaomi mobile phone users and the corresponding user needs-and finally the products that they keep iterating in their hands are becoming more and more "headline-oriented" in content selection, in exchange for higher user stickiness and greater traffic. The final value of these efforts is to convert them into more advertising revenue.

　　Xiaomi asked Nielsen, a data research company, to complete a customized user experience report. When the report was placed on Lei Jun’s desk, he realized the seriousness of the problem.

　　Lei Jun spent a lot of money to restore the confidence of users. He asked the next MIUI9 to solve the core task, which is to let users re-realize that Xiaomi mobile phone is "as fast as lightning". To this end, "(advertising) can be cut first, and the manual switch is set for the advertising space that cannot be cut."

　　At the Xiaomi Note 2 mobile phone conference in October 2016, taking advantage of most Xiaomi employees, Lei Jun suddenly released Xiaomi’s first full-screen concept mobile phone, Xiaomi MIX, at the end of the conference.

　　Xiaomi has spent two years on the research and development of this mobile phone. It uses a ceramic body to prepare for wireless charging and the arrival of the 5G era. More importantly, Xiaomi became the first mobile phone company in the world to make a 17: 9 screen at that time. In Lei Jun’s words, the advent of MIX was the result of Xiaomi’s "development at no cost", and when the first batch of MIX mobile phones were mass-produced, the yield was less than 10%, which meant that the cost of each mobile phone was equivalent to 10 mobile phones.

　　Zhang Yong experienced this scene, and that moment really made him feel a little bit when he became a "rice noodle". "It’s the kind of feeling that really makes you forever young and always in tears. At that time, after reading the introduction of Note 2 in the audience, I took a meal first, and then the PPT flashed, my God. " Zhang Yong knows that after Zhou Guangping was persuaded to retreat, Lei Jun personally took the Xiaomi mobile phone team all the way to support it, just for the arrival of this moment-"In order to let all rice noodles see the Xiaomi who once met the Buddha and killed the Buddha and only pursued technology." "

　　The release of MIX is an important encouragement to the morale of Xiaomi team.

　　In June 2017, when the refreshing mobile phone system MIUI9 was released, Zhang Yong’s confidence in the company was once again enhanced. However, that fundamental contradiction has not been solved. "In this version of MIUI10, the advertising space that came back has all come back." The Internet service represented by MIUI department is still Xiaomi’s greatest hope to achieve overall profit-although the revenue ratio is not high, its gross profit margin can currently exceed 60%, while the gross profit margin of smartphones is only about 6% to 8%, and the gross profit margin of IoT and consumer products is also not high, at around 10%.

　　This temptation is implied in the business model of "small profits but quick turnover" put forward by Lei Jun in 2010: first enlarge the scale of hardware users, and then get more profits from the Internet service level.

　　Facts have proved that this model is a bit idealistic.

　　# Xiaomi New Retail: Sales Volume, Sales Volume, Sales Volume #

　　Since Xiaomi decided to open an offline store, its first step was to transform and upgrade Xiaomi Home, which only undertook after-sales service before.

　　Lei Jun has publicly stated that it is actually "too late to start" to really transform Xiaomi House in 2016. At the end of 2016, there were only 51 "Xiaomi Home" stores that were given retail functions again. Then in just two years, the number of stores expanded to 499-almost twice that of MUJI, which started to open stores in China in 2008.

　　In order to further complete the sinking to the lower-end market, in addition to the store model of Xiaomi House, Xiaomi successively launched two forms of stores: "Xiaomi Authorized Experience Store" and "Xiaomi Store" in 2016. The relationship between these three stores is that the closer to the county and township, the greater the difference between the appearance of the latter two stores and the flagship store of Xiaomi House.

　　In the latest quarterly report, Xiaomi took the initiative to mention a "great leap forward" in its new retail business-it opened 740 "authorized experience stores" in 90 days, increasing the total number of offline stores in this format to 1,100, covering 563 counties across the country, and this number should be at least doubled in the future.

　　More subtly, the term "Xiaomi Store" gradually disappeared in Xiaomi’s public relations communication. Its iterative name is "Xiaomi franchise store" or "direct supply point". The number of such stores has now exceeded 37,000, and their task is to further sink Xiaomi’s channel network to tens of thousands of towns and villages across the country.

　　On October 1, 2018, in Wuhan, Hubei Province, the flagship store of Xiaomi Home, located in Chuhehan Street, the most famous local commercial street, opened. This flagship store, which has three floors and is by far the largest in China, sells all kinds of goods, such as mobile phones, computers, rice cookers, electric toothbrushes and even towels, and the minimum inventory units (SKUs) except mobile phones add up to more than 700. Besides, this is just a mobile phone shop, which is completely inappropriate. It looks like IKEA-there are even model rooms in the store.

　　Lei Jun’s ideal model for offline stores is MUJI: the product category structure is diversified, the product design and display methods are extremely simple, the location tends to be shopping centers, and the sales model, he also hopes to "cut off the middlemen" and run the store himself like MUJI.

　　These practices are different from the traditional offline distribution model of mobile phones. Take OPPO and vivo, which mainly gain market share offline, as an example. Both companies pursue a three-level agency model from "national generation" to "provincial generation" and then to "county generation". "Sometimes there will be more levels." A retired employee of vivo told China Business News that those agents usually open their stores in the streets where mobile phone brands gather, and the goods in the stores are basically mobile phones.

　　Diversified commodity structure and location strategy make Xiaomi House look more attractive than offline stores of OPPO or vivo, but its market coverage is limited. Xiaomi originally hoped to sink into more third-and fourth-tier markets with weak online shopping habits through this model. However, according to its third-quarter financial report just released, Xiaomi’s 499 Xiaomi homes in mainland China are mainly distributed in first-and second-tier cities. According to the news provided by Xiaomi’s public relations department to CBN Weekly, Xiaomi will not increase the number of such stores in the future.

　　This makes the actual number of Xiaomi homes only half of Lei Jun’s original goal. In February 2017, at the Yabuli Forum, Lei Jun proposed to open 1,000 millet homes within three years. At present, a large part of Xiaomi House which has been opened is actually invested by franchisees. Xiaomi official never disclosed the ratio of this model to the fully self-operated Xiaomi House, but Sun Yanbiao, president of the First Mobile Phone Research Institute, told CBN Weekly that Xiaomi only kept a few model stores in some cities for self-operation, while others were funded by franchisees, and Xiaomi sent teams to operate. According to the data he provided, each franchisee has to spend at least 1 million yuan to join a store.

　　When the "Xiaomi Xiaodian" project was first established in 2016, Xiaomi expected to join this cause with its hundreds of millions of rice noodles. Xiaomi store has set a very low threshold for franchisees, and even a college student without any savings or stores can open a Xiaomi store. But the people who really joined this business later were not the "ideal candidates" for Xiaomi, or rice noodles.

　　Xinzhou District, 40km away from downtown Wuhan, is a county town with a resident population of only about 200,000. Xie Wendong, who lives there, was the first franchisee to come into contact with Xiaomi Store. Before, he had a shop of about 80 square meters in the local pedestrian street, mainly selling LeTV. Considering that the introduction of millet products might bring new passengers to the store, he registered and applied for a Xiaomi shop to try.

　　The process of opening a store is relatively smooth. Xie Wendong said, "Just scan a QR code and there are dozens of questions to see if you agree with the brand concept. If you get 80 points or more, you will pass, which is particularly simple." After that, he received an account, which was used to log in to Xiaomi Store’s website to purchase goods in the background.

　　Xie Wendong selected more than 80 products at first, but so far all he sells in his shop are Xiao Ai speakers, several Xiaomi TVs, and more than 20 products that don’t take up much space, such as towels, rainbow batteries and signature pens. These products can bring him passengers, but "from the point of view of our businessmen’s pursuit of maximizing profits, it’s really unprofitable." Xie Wendong said that he compared the LeTV products he had operated with OPPO and vivo, which have 30% gross profit space across the street.

　　Unlike other mobile phone brands, which get goods directly according to the price of secondary or tertiary channels, Xiaomi’s next store adopts a rebate mode-Xie Wendong first gets the goods in full according to the price in the background, and the price is the retail guide price marked online at that time, and only after the goods are sold can he get the "income" next month. He showed reporters the background operating system of Xiaomi Store. Clicking on a mobile phone with a retail price of 999 yuan at will pop up and tell the merchant that the profit is 180 yuan, and the profit from selling a rice cooker at a price of 999 yuan is 149 yuan. It seems that this "rebate" is not low, but Xie Wendong still shouts that he will not make money-the problem is that Xiaomi has no "guaranteed price" strategy for small stores.

　　"I sell 999 yuan for a mobile phone, but at the same time JD.COM may only sell 699 yuan for activities. I can only take the initiative to reduce the price myself. So even if Xiaomi returns to 180 yuan, in the end, we actually don’t make money at all. " Xie Wendong said. At the same time, the franchisee of Xiaomi Store is not optimistic about the penetration of Xiaomi in low-tier cities-in Xinzhou, a county town with a per capita monthly income of 2,000 yuan, it is still unrealistic for a family to accept new things like IoT. Some of his customers will buy 299 yuan small love speakers because they are fresh and fun, but after a month or two, they will become idle products at home.

　　Xiaomi’s idea of selling mobile phones by rice flour is good. After all, only people who understand Xiaomi and believe in Xiaomi’s brand concept can better complete the sales of goods through word-of-mouth marketing, but Xie Wendong is not such rice flour. Sometimes, for business reasons, he will "operate" more. For example, when JD.COM reduces the price, he will get the goods from JD.COM, or open a shop on Taobao, and sell the inventory in the shop to customers far away in Jiangsu and Zhejiang. Some real estate developers there like to get the goods from him best, and they can either invoice or negotiate the price. Later, Xiaomi official also deliberately played down the active spread of Xiaomi store.

　　Qin Fuyong is also a Xiaomi franchisee in Wuhan. Unlike Xie Wendong, he has bid farewell to the primary store model of Xiaomi Store and has a Xiaomi authorized experience store.

　　Qin Fuyong is optimistic about Xiaomi. "Although the profit margin is small, the volume is large and the efficiency can be high." He told China Business News that the practice of OPPO and vivo would become less and less attractive to him.

　　Qin Fuyong actually "promoted" from Xiaomi store to authorized store. His performance during the Xiaomi store was not bad, which attracted the attention of the store management team under Xiaomi. In August this year, Xiaomi Company sent a provincial manager to visit his store several times, and took the initiative to upgrade Qin Fuyong’s direct supply point to Xiaomi authorized store. The authorized store model enjoys the "guaranteed price" policy-when the online price is lower than the delivery price, Qin Fuyong can sell at the online price, and the company will subsidize the difference together.

　　However, if you want to become an authorized store, you need to act as an agent for franchisees to purchase goods worth 400,000 yuan at one time. Moreover, although Qin Fuyong thinks that Xiaomi’s "new retail" is more promising, he feels at a loss in the specific store operation. "I don’t know how to do it. I didn’t think about it. Maybe Xiaomi didn’t think too well." What he doesn’t understand includes the whole set of business methods from commodity structure, in-store display, dynamic line design and marketing. How to do every link in the end is almost explored by Qin Fuyong himself. During the whole process of opening a store, Xiaomi’s store operators only provided a set of standardized solutions for store decoration for his reference.

　　If the business is good enough, Qin Fuyong intends to open more stores, but he is not very happy that the authorized store he has painstakingly managed has to assume the role of so-called "offline experience"-those customers who come to the store only look at it and don’t buy it, which is actually zero contribution to his business.

　　The "selling goods" at the level of authorized stores make the price of millet products in many areas chaotic, and the different store images also make it difficult for consumers to form brand awareness. However, these problems are not in Xiaomi’s task management list at present. Xiaomi’s goal at this stage is to open more shops run by agents. "At least there is no upper limit at present." After Xiaomi announced the third quarterly report, the above-mentioned Xiaomi public relations department told China Business News.

　　# "Eco-chain" company: users, users, users #

　　More than 200 Xiaomi "eco-chain" companies provide SKUs for Xiaomi’s offline stores.

　　Hans tung, managing partner of GGV ggv capital, first heard Lei Jun put forward the word "ecological chain" in September 2013. At that time, he attended the Global Mobile Internet Conference (GMIC) in Silicon Valley. Lei Jun and several people from Shun Wei Capital found him and told a story about Xiaomi’s upgrade.

　　"At that time, he mentioned that he wanted to be a Xiaomi ecological chain. We all thought this idea was very good, because Xiaomi already had a brand effect. Everyone was used to buying things in its App or Xiaomi Mall. If more products can be added, we think this model is worth exploring." Hans tung told China Business News.

　　According to Lei Jun’s idea, Xiaomi can create an ecological circle with the smart phone as the core, and a smart home circle and lifestyle consumables circle can also be constructed around the mobile phone. All the intelligent hardware in these products can be controlled by MIUI, which can not only expand the number of users on the Xiaomi market, but also play a role in draining the frequency of physical store-to-store-compared with towels or batteries, people may only change their mobile phones once a year or two.

　　Among all commodities, Xiaomi only designs and produces a few items such as mobile phones, televisions, routers and smart speakers to stay focused. Other intelligent hardware products such as mobile power supply, desk lamp, rice cooker and water purifier, or lifestyle products such as towels, batteries and electric toothbrushes are all handed over to the eco-chain company for operation. Xiaomi will "empower" these companies with its product concept, design capability, supply chain resources, sales channels and successful experience.

　　Most of the "eco-chain" companies attracted by Xiaomi and his investment team are startups. They take "a certain rice" as their brand name, and some of them don’t even have a formed company form when they receive investment. For example, Zimi, which produces mobile power supply, is the result of "proposition composition". Its founder, Zhang Feng, was originally the general manager of NVIDIA. After talking with Lei Jun and Liu Deshen, Zhang Feng accepted the proposal that the two founders of Xiaomi wanted him to set up a company to develop mobile power supply.

　　This model has great advantages at the beginning. Under the guidance of Xiaomi, some eco-chain companies quickly produced the first "explosive products".

　　On April 8, 2015, Huami bracelet, one of the most famous products in Xiaomi ecological chain, achieved a single-day sales of 208,000 pieces.

　　The first product released by TS Glasses with the help of Xiaomi platform is its nylon polarized sunglasses which participated in "Xiaomi Crowdfunding" in February 2017 and achieved 1130% completion. Two months later, it officially joined the Xiaomi ecological chain. "When Xiaomi has a meeting with us, he often reminds us to do the basic idea first, that is, you should do the’ single item explosion’ first, and don’t consider too many other things at first." Yan Jin, general manager of TS glasses, told CBN Weekly that Xiaomi’s biggest advice to eco-chain companies is that the first product must "break through", that is, it will quickly occupy the market through low prices, leaving competitors’ products with little room for survival.

　　According to Xiaomi’s product positioning suggestion, the first product of TS glasses is made into sunglasses without offline optometry, and the price is set at 199 yuan, because according to Xiaomi’s online business experience, "once the customer’s unit price exceeds 200 yuan, the sales volume will drop by 70%". In the procurement process, Xiaomi added TS glasses to the joint procurement list that needs to purchase silicone just like mobile phones and bracelets, which made this sunglasses match the suppliers of high-end competing products in the market from the beginning, and the cost was lower than the other party. Because of the sales platform provided by Xiaomi, the first production order, TS glasses opened the quantity to the order of 100,000 pairs.

　　Shenzhen Yunmi’s first water purifier is also such a process. It learns from Xiaomi to re-examine all links in the supply chain, cut off those parts that can be "cost down" and improve those designs with poor experience. In the end, it changed the assembled waterway in the traditional water purifier into an integrated waterway, which not only solved the problem of easy water leakage of the assembled waterway, but also reduced the injection cost through the large-scale procurement of Xiaomi platform. In the water purifier market with an average price of about 5,000 yuan, Yunmi manufactured a product with a price of 1,999 yuan for Xiaomi platform.

　　These companies and products began to prepare in 2013. When Xiaomi House opened its offline store in 2016, goods were available for sale immediately. After that, it is difficult to empty the shelves of the store under the rice noodle.

　　But not all products are as easy to re-examine the cost and design as mobile phones. "Some products have natural inventory turnover problems, such as clothing, as well as seasonal and fashion trends. No matter how efficient I am, it is impossible to guarantee that it is like a fan (long-term sales), then its cost-effective gross profit margin must be greater than that of a fan." A founder of an eco-chain enterprise who did not want to disclose his identity told China Business News.

　　Even the little ants who produce cameras can’t do this. "We said that you should quickly penetrate the market with lower price and faster reaction speed, but the other party did not follow our logic, and its pricing was very expensive. In this case, it is equivalent to not breaking through. It should have sold two or three billion yuan a year, but now it is still hovering over hundreds of millions. " Liu De, co-founder of Xiaomi, who was in charge of the eco-chain business, said in an interview with China Business News in November 2016.

　　According to the investment agreement, Xiaomi will customize some products in these companies by means of project establishment, and the relevant person in charge of Xiaomi’s eco-chain products will participate in the project establishment. If they are products of eco-chain companies’ own brands, they will have more autonomy. That is to say, if you choose to sell in Xiaomi channel and make "Mijia" branded products, you should follow Xiaomi’s 5% profit margin setting. Products that are not sold through Xiaomi channel need to set up another brand. Eco-chain companies can freely set prices, but in principle, they should still be consistent with Xiaomi’s values of "low profit margin", at least there should be obvious differences in profit margin with products of the same quality in the same industry.

　　With this "right", these companies almost unanimously chose to set up their own brands with high-end positioning and higher profit margins outside Xiaomi platform. The manager of Yunmi Guangzhou Zhengjia Plaza Store told CBN Weekly that Yunmi developed a water purifier with a price of 4,999 yuan in addition to the 1,999 yuan water purifier customized by Xiaomi. The two products use similar water purification technology, but different materials are used in the fuselage consumables and carbon core and other water purification consumables-in fact, this is a return to the traditional mode of marketing-driven and relying on layer-by-layer agents to enhance market share.

　　"We feel that (ecological chain) must be good for Xiaomi, and whether it is good for Xiaomi Ecological Chain Company depends on their own nature." Hans tung said. Ggv capital finally invested in four Xiaomi Eco-chain companies, including Pure Rice, Smart Rice, Purple Rice and Jiayi Lianchuang, which make rice cookers, humidifiers, mobile power supplies and headphones respectively. Of these four companies, only Zimi has extended its business from mobile power supply to "battery expert", and other companies have not jumped out of the "single product victory" stage.

　　The supply chain built by Xiaomi from the beginning of investment to the shelf of products is bigger and more difficult to manage effectively than it originally imagined, but it is a step that Xiaomi has to take.

　　Eco-chain companies provide diversified hardware, which is just connected with Xiaomi’s "offline store" strategy. Their common goal is to help Xiaomi continue to expand the number of users. If these products have the attribute of "artificial intelligence", they will eventually be in the Internet service level. Let Xiaomi and Eco-chain companies get more room to realize.

　　# Self-help and the future #

　　After the large-scale expansion of offline channels and investment in eco-chain companies, Xiaomi’s mobile phone sales, total revenue and user base all rebounded or improved in 2017.

　　Xiaomi’s financial report in the third quarter of this year showed that the monthly active users of MIUI system exceeded 224 million. Through the sales of eco-chain products, Xiaomi has won more new customers of non-Xiaomi mobile phone users. According to the latest data in the third quarterly report, there are about 132 million devices (excluding mobile phones and laptops) connected to Xiaomi IoT platform, and the monthly active users of AI intelligent voice assistant "Little Love Classmate" as the center of a new generation of IoT are more than 34 million. In addition to users of Xiaomi mobile phones, a large proportion of these people are iOS users.

　　In terms of real value, these new users are more users who contribute "activated devices" to Xiaomi. In the future, these activated devices may be able to string together more complete behavior data of users. But the time it takes is unpredictable. "Due to multi-category, multi-modality and even cross-industry reasons, the IoT side needs mobile phone companies to have strong resource integration, standard collaboration, investment layout and long-term investment capabilities while increasing the market share of mobile phones, in order to achieve market position in the IoT field." Gao Bin, director of communication and technology research at Nielsen, said.

　　Even if the profit of Internet service level is still a relatively distant dream, Xiaomi has now exchanged income from the "new retail" section of his business model by providing sales platform services for these eco-chain enterprises. An operator of Mijia App revealed to CBN Weekly that half of the gross profit of the eco-chain products sold by Xiaomi’s own channels belongs to Xiaomi. "Sometimes, for high projects, Xiaomi can still make 60% of the gross profit.". Xiaomi is still an absolutely strong Party A in this cooperation.

　　It seems that the company is getting back on track. But Zhang Yong’s confidence in the company didn’t come back. "My boss continues to tell me how many hundred million yuan the revenue task of the whole project team is, and how much my group should share … In short, we are talking about numbers." Zhang Yong said, the title is OKR.

　　Lei Jun is actually well aware of the problems facing the company. After completing the listing on the Hong Kong Stock Exchange on July 9, Lei Jun began to carry out management changes to the company, with the purpose of operating Xiaomi’s various Internet businesses more finely and ensuring a balance between commercialization and user experience.

　　First, on July 23rd, Xiaomi appointed Yan Kesheng, former vice president of the mobile phone department, as the vice president of the group and concurrently served as the chairman of the quality committee of the group. Yan Kesheng is Xiaomi’s No.53 employee. He is internally evaluated as "very straightforward" and previously worked in Motorola’s mobile phone research and development department. The new appointment will expand Yan Kesheng’s authority from the quality management of hardware such as mobile phones to the user experience at the Internet service level. This role is said to be "and while one man guards it", whose duty is to try to reduce the erosion and harm of Xiaomi’s commercialization to the user experience.

　　Then, on September 22nd, Xiaomi announced "the biggest organizational structure change since the establishment of the company": the organization department and the staff department of the group were newly established, and the original MIUI department and the mutual entertainment department were split into four Internet business departments, focusing on MIUI experience, application stores, information, videos, etc. MIUI Experience Department no longer undertakes the responsibility of realizing the Internet, but is only responsible for "doing things right". Applications stores, information, videos and other businesses involving the realization of the Internet directly report to Lei Jun..

　　Before leaving his job, Zhang Yong knew that Xiaomi had to make greater structural adjustments to MIUI. The preliminary brewing of this adjustment began even in the first half of this year. He agrees that this round of reform is Xiaomi’s hope, at least the general direction is right. "In the past, the internal roots were intertwined, but now it has finally loosened, and the business line will become clearer." But in the end he chose to leave. "Some problems can’t be solved by changes at the architectural level." Zhang Yong said.

　　Chen Yanning, who only joined Xiaomi in 2017, also expressed the confusion of the so-called participants like Zhang Yong. "The mobile phone itself is not profitable, and the sales (retail channels) are not very high, then MIUI becomes a profit center." He told China Business News.

　　Both Chen Yanyu and Zhang Yong think that if we give them a better environment for product research and development, so that they can bear less pressure of commercialization, focus more on making the product itself better, develop products with more long-term value, and even make more explosive applications that are welcomed by users all over the network, Xiaomi’s imagination of "realizing the Internet" could have been larger.

　　In addition to MIUI system, Xiaomi has also developed many applications, such as reading software, instant messaging software Mi Chat, information software Xiaomi Info, and Xiaomi calculator, games, etc. Among them, Mi Chat was born earlier than WeChat, but among these applications, only Xiaomi calculator can be regarded as a cross-platform product. "First of all, you have to cross the defense between mobile phone manufacturers. Secondly, for example, to do information applications, you have to do it with the volume of today’s headlines. This Internet model can be successful." Chen Yanning said that the Internet application market is no less competitive than the mobile phone market.

　　Among the 200 million users of Xiaomi, nearly 70% hold Redmi series mobile phones with a unit price below 2,000 yuan, and most of them are men. They may be active payers of mobile games, but these users have limited willingness to pay for more potential content such as e-commerce, reading, film and television. Half a month ago, Xiaomi won the brand authorization of Meitu’s mobile phone business, also to increase some female users.

　　Xiaomi’s employees are envious of Apple’s healthier and more comfortable model. Under the premise of high gross profit of the hardware itself, in the environment of iOS, which naturally has a better payment order, the software layer can perform the mission of "continuously improving the user experience" with more peace of mind.

　　But Lei Jun never regarded Apple as Xiaomi’s benchmarking company. He is very diligent and thinks he has the ability to make a model according to his own understanding of the market.

　　Until he left Xiaomi, Zhang Yong said that he still agreed with Lei Jun’s ideas, and he didn’t feel that Lei Jun was insincere every time he talked about his ideals. In his view, the management problem exposed by Xiaomi at this stage is actually that the people above have a good idea. When it reaches the middle layer, there will always be some benefits delivery or personnel problems, which will lead to the final deformation in execution.

　　"This situation has become very serious since the listing of Xiaomi was put on the agenda. There are more and more internal things that can’t be said directly, you know and I know, but it just can’t be said directly. I don’t know why, it’s strange, for example, when something is not done well, you can’t say it directly. "

　　(At the request of the interviewee, Zhang Yong and Chen Yanyu are pseudonyms. )

????The British, German and French foreign ministers voiced their voices on the same day on the 17th, demanding a ceasefire in Gaza. Us defense minister Austin visited Israel on the 18 th and asked it to "reduce the scale of the war"; Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization, condemned the Israeli destruction of hospitals in northern Gaza; Pope Francis said that Israel uses "terrorism" strategy in Gaza; Non-governmental organizations accuse Israel of preventing food and water from entering Gaza and using hunger as a weapon of war … Agence France-Presse said on the 18th that with the death toll in Gaza approaching 20,000, Israel is facing increasing anger. The United Nations Security Council is scheduled to vote on a new draft resolution on the same day, which was proposed by Arab countries and called for an "urgent and sustainable cessation of hostilities" in Gaza. The British "Guardian" said that the new resolution put pressure on the United States not to use its veto power as a permanent member of the Security Council to protect Israel again. Earlier, the United States vetoed Security Council resolutions on the situation in Gaza twice.

????On the 17th, after the Rafah area in Gaza was attacked by Israeli troops, rescuers carried out search and rescue. (澎湃 image)

????European countries "change their tone"

????British Foreign Secretary David Cameron and German Foreign Minister Berber issued a joint article in the Sunday Times on 17th, calling for a "sustainable ceasefire" in Gaza. The New York Times explained that the two countries had changed their previous tone of supporting Israel. After Britain and Germany published an open letter, French Foreign Minister Collonna also called for an "immediate and lasting truce". According to the report, in recent weeks, due to the firm support of the United States, Israel has been protected from international pressure to a certain extent. Earlier this month, the United States voted against the UN Security Council resolution calling for a ceasefire in Gaza. But Washington changed its public tone in the past week. US President Biden criticized the Israeli military for "indiscriminate" bombing of Gaza and warned that Israel was losing international support. This is Biden’s harshest criticism of Israel since the current Palestinian-Israeli conflict broke out in October.

????Washington post said that the Israeli attack on medical institutions in Gaza was strongly condemned by WHO. Tedros Adhanom Ghebreyesus, Director-General of WHO, said on social media on 17th that the organization was shocked by the destruction of Kamal Adouan Hospital in northern Gaza, which was no longer operational, resulting in the death of at least eight patients, which was "a serious blow to Gaza’s paralyzed health system". According to WHO, the situation of Shifa Hospital, the largest medical institution in Gaza, is a "complete horror scene", and its emergency room is being staged with a "massacre", where the injured people are crowded, but the hospital has no corresponding medical conditions.

????Israeli military snipers were accused of shooting at a church in Jerusalem on the 16th, killing a Palestinian woman and her daughter who had taken refuge here, and injuring seven others, which also angered public opinion. Rome Pope Francis said on the 17th that Israel used the strategy of "terrorism" in Gaza, and there were no terrorists in the church, only children, the sick and the disabled. Italian Foreign Minister Taiani also voiced his concern on the 18th, saying that terrorists would definitely not hide in Christian churches, and Israeli actions would not help defeat Hamas. The Israeli military denied the allegations, saying that its findings showed that no civilians were killed in Christian churches.

????Israel is like a "bull in a China shop"

????Health authorities in the Gaza said on the 18th that Israeli attacks on northern Gaza had killed at least 151 Palestinians since the previous day. Since the outbreak of this round of conflict on October 7th, Israeli attacks in Gaza have killed 19,453 people.

????"No one ever foresaw this." The British Broadcasting Corporation (BBC) commented on the 18th that all Israel’s allies, including Britain, the United States and Germany, did not foresee that the death toll in Gaza would approach 20,000 when they pledged their full support for Israel and its right to self-defense on October 7th. "Voice of America" said that although the US government has provided important military and diplomatic support to Israel, it is increasingly uneasy about civilian casualties in Gaza. Senator Chris Van Hollen said in an interview recently that the high number of civilian casualties in Gaza is "unacceptable".

????Former British Defense Secretary ben wallace warned in the Daily Telegraph on 18th that the Israeli government’s "killing rage" in Gaza damaged its original legitimate right of self-defense, and it made a mistake, thus losing its moral and legal authority. Israel’s indiscriminate attacks on Palestinians may make the conflict last for another 50 years and make young Muslims around the world more radical.

????Wallace said in the article that he is not calling for a ceasefire, but Israel needs to "stop this rude and indiscriminate attack." He believes that "it is legal to pursue Hamas, but it is illegal to destroy a large area of Gaza; It is legal to use appropriate force, but it is illegal to collectively punish and force civilians to move. " He said that the behavior of Israeli politicians was "like a bull in a China shop".

????The U.S. Defense Secretary visited Israel again, "with tougher information and lessons learned."

????On the 18th, US Defense Secretary Austin and US Joint Chiefs of Staff Chairman Brown arrived in Israel. The New York Times said that this is Austin’s second visit to Israel since October 7th, and this time he "has more severe information and lessons learned". Biden administration officials are urging Israel to end its large-scale ground and air operations in Gaza within a few weeks. Austin’s message will be more direct: if more measures are not taken to protect civilians, Israel may face "strategic failure", which will make the country more insecure. This proposal comes from the experience of past military operations in the United States. According to the report, Austin will express his support for Israel, but at the same time, he will discuss with the Israeli leadership when and how to launch a "new stage of war", reduce the scale of the war in Gaza, and turn to elite troops to carry out precise strikes against Hamas.

????Daniel Levy, a former Israeli peace negotiator, told The New York Times: "This level of killing against civilians and the anger it aroused ensure that future generations inside and outside Palestine will be recruited as militants and support the resistance movement. This is a problem for Israel and the United States. "

????On the 18th, news spread that the heads of intelligence agencies of the United States and Israel and the Prime Minister of Qatar met in Poland, and all parties mediated a ceasefire between Israel and Hamas and resumed hostage negotiations. Regarding the prospect of war, Al Jazeera said that Yusef BuAndel, a professor of international relations at Qatar University, said that he was "optimistic" about reaching a new truce with the increasing pressure from home and abroad. According to the analysis of the Egyptian newspaper Izvestia, Biden’s government has to canvass for its election when there is a general demand for a ceasefire in Israel all over the world, especially when the Islamic countries are passionate. If Israel’s behavior is allowed to continue, Biden will lose the support of Muslims in the United States.?

Due to historical reasons, China’s automobile brands have been lagging behind foreign brands in the field of traditional fuel vehicles, and these independent brands have been on the road of catching up with foreign brands. However, regardless of the national policy or the development of the times, the era of traditional fuel vehicles is coming to an end, and history has not given China’s independent brands too much time to catch up and surpass in the field of traditional fuel vehicles, which is also a pity for many independent brands and Chinese people. Fortunately, the rise of new energy vehicles has given independent brands the opportunity to "overtake in corners", and many independent brands have seized this opportunity to surpass foreign brands. Among them, the polar fox car from Beiqi Blue Valley is an independent brand model that walks at the top of new energy vehicles and leads the industry in high-level intelligence.

The polar fox auto start is late, but the starting point is high.

Compared with other new energy brands, Extreme Fox started late, but the starting point was high. On the one hand, it is backed by Beiqi Blue Valley, and it has an excellent technical foundation since it was born. It is one of the few new energy automobile enterprises in China that have mastered the core technology of the three-electric system of pure electric vehicles and the integrated matching technology of the whole vehicle, and through the reserve of technology and talents, it has rapidly realized the positive development of motorized vehicles and autonomous driving technology. And these high-tech research and development and reserves also provide more powerful technical support for the follow-up development of Extreme Fox.

On the other hand, Extreme Fox has also cooperated with Magna Factory, which has more than 100 years of high-end automobile manufacturing experience and history, introduced a world-class manufacturing standard system, built a factory with Industry 4.0 standard from the aspects of management mechanism, quality control and cost control, and ensured that the product quality reached the world’s high-end level, all of which ensured that Extreme Fox Automobile was actually "born with a golden key" and was ahead of other domestic, joint venture and even imported competitors in terms of technology and quality.

Extremely fox automobile realizes the lead of high-order intelligent track.

The pursuit of domestic and foreign brands in the field of car-making has enabled Extreme Fox to lead the industry in terms of performance and quality. In addition, Extreme Fox has increased its research and development efforts in the mainstream intelligent field, especially the deepening cooperation with Huawei, which has brought Huawei’s cutting-edge intelligence to the ground, so that Extreme Fox automobile products can also lead the market in the intelligent field and lead new energy vehicles to a higher level of intelligence.

The new HI version of Extreme Fox Alpha S is a great achievement of cooperation between Extreme Fox Automobile and Huawei in the field of intelligence. As the world’s first production car equipped with Huawei’s HI full-stack smart car solution, the world’s first production car supporting high-order intelligent driving on urban roads, and the world’s first luxury pure electric car equipped with Huawei’s HarmonyOS OS intelligent cockpit, the new HI version of Extreme Fox Alpha S has a higher level of intelligent driving and a more advanced intelligent perception ability than other new energy vehicles on the market. Its arrival also indicates that new energy vehicles have entered a new intelligent era.

Extremely Fox Cars Create an Ecological Circle of Friends in the Smart Car Industry Chain

In addition to cooperating with Huawei, Extreme Fox Auto has an open mind, built a circle of friends covering the ecology of the smart car industry chain around the smart car industry chain on the principle of "complementary advantages and win-win cooperation", including deepening joint ventures with giants such as Daimler and Bosch, taking advantage of the technology and market advantages of both parties, constantly improving the cooperative management mechanism, strengthening product research and development, and developing new technologies, thus forming a partnership with mutual priority and a highly coordinated development model.

We have made great efforts in the field of car-building, at the same time, we have seized the opportunity of smart trends, coordinated the world’s top resources, and carried out in-depth cooperation with international giants, all of which have created the industry leader in quality, performance, intelligence and other aspects of the products of Extreme Fox Automobile. The attitude of making cars, which constantly breaks through the boundaries between products and industries, is constantly leading the innovation of new energy smart car technology, and at the same time, it also helps the new rise of China automobile industry.

It’s a medium-sized suv for atmospheric household, and the design of Cadillac XT5 looks very harmonious and beautiful in appearance. Generally speaking, the front face of the new generation Cadillac XT5 has become thicker, and some protruding lines have been added to the hood, which looks quite muscular, and the headlights on both sides look very energetic. Judging from the side lines, the new car is still a strong turnaround rate, and the tradition of wide C-pillar can be continued. In the rear styling part, Cadillac XT5 adopts many popular design elements, and the taillights are equally bright, especially the brake lights, which echo the front daytime lights.

The whole interior of this car can be said to be luxurious, extremely luxurious. The car uses a relatively sporty steering wheel, which instantly improves the grade of the whole car. At the same time, it has a shift paddle, which is very practical. The center console wrapped in a large area of leather is made of plastic and leather. The materials and workmanship look quite satisfactory. It is equipped with an 8.0-inch floating screen, which is clear in display and relatively young in design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. And there are my favorite ergonomic seats.

The length, width and height are 4888×1957×1698mm respectively, and the wheelbase has reached 2863 mm. In the same class, the wheelbase of Cadillac XT5 ranks 103rd. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Cadillac XT5 ranks 42nd. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Cadillac XT5 light-mixed 2.0T platinum model adopts 2.0 engine, with maximum horsepower of 237 and peak torque of 350, matching with automatic manual transmission (AT). It will definitely bring unforgettable control charm. The official measured acceleration of Cadillac XT5 is 8.3S, ranking 167th among SUV models with more than 800,000.

The active/passive safety configuration of Cadillac XT5 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In order to have a more comprehensive and objective understanding of Cadillac XT5, you can go to the Easy Car Cadillac XT5 Forum and browse the messages of users who have bought the car in history.

On November 15th, Guoya was officially listed at Guangzhou Auto Show. The guiding price of V6 version is 1.4 million yuan, and that of V8 version is 1.8 million yuan. The new car is equipped with a straight waterfall net, and the side of the car is decorated with a large number of chrome trim strips. The overall outline is similar to that of Bentley Feichi, and the length of the car is over 5.3 meters, which is larger than Bentley Feichi. Adopt China independent V6 TD/V8 TD+ independent electronic control system+intelligent four-wheel drive system, and support active steering of 18 rear wheels.

The audience said that Guoya’s gas field, configuration and texture are full, and the new car will be the pride of the country after it is equipped with the state guest team in the future.

Hongqi Guoya adopts a two-color body design, incorporating more rounded lines, using a unique hollowed-out design in the front enclosure, with a raised chrome decoration in the middle of the hood, and a lifting red flag brand logo on the front of the car, which supports lighting. The window is decorated with chrome, and there is a chrome-plated decorative strip under the door.

The interior details of Hongqi Guoya car adopt Chinese style design elements, and are equipped with the same auxiliary ring horn as the early Hongqi. The new car is equipped with a flexible scroll central control panel, a row of physical buttons below the central control panel, and a gear shifting mechanism. The car is decorated with a large number of solid wood plaques and equipped with double frames. The steering wheel is inlaid with sunflower LOGO in the middle, and the whole system comes standard with L2-level assisted driving.

The maximum power of Hongqi Guoya 3.0T HEV model is 290kW, and that of 4.0T HEV model is 360kW, matching with 8AT gearbox, with fuel consumption of 8.2L/100km and 8.8L/100km per 100km.

[car home Guangzhou Preferential Promotion Channel] is carrying out large-scale preferential activities in Guangzhou, with the highest preferential amount reaching 150,000 yuan, which reduces the minimum starting price of this luxury electric car to 712,000 yuan. If you are interested in Mercedes-Benz EQE AMG, you may wish to take the time to consult, and at the same time, please be sure to click "Check the car price" in the quotation form to strive for higher discounts.

The front face design of Mercedes-Benz EQE AMG adopts a family-style front grille shape, which shows its electric identity with a closed design. The headlights on both sides have sharp shapes, which complement the Mercedes-Benz Xinghui logo in the center. A unique air intake is designed under the air intake grille, which adds a sporty atmosphere. The overall style is full of sense of strength and technology, showing the unique luxury and dynamic of Mercedes-Benz brand.

Mercedes-Benz EQE AMG has a streamlined body design, with a body size of 4969mm long, 1906mm wide and 1493mm high, and a wheelbase of 3120mm, providing passengers with spacious interior space. The vehicle is equipped with 20-inch rims, which are 265/40 R20 in tyre size and 295/35 R20 in tyre size, showing a strong sports style.

The interior design of Mercedes-Benz EQE AMG focuses on luxury and technology. The center console is equipped with a 17.7-inch large touch screen, which brings more convenient multimedia system, navigation, telephone, air conditioning and skylight control experience to drivers and passengers. The steering wheel is wrapped in luxurious leather, and Alcantara or suede can be selected to provide better grip and touch. The electric adjustment function enables the driver to adjust the position of the steering wheel according to his personal preference. The car is also equipped with multiple Type-C interfaces, which provide three interfaces for front passengers and two interfaces for rear passengers to facilitate charging. The front seats also have heating and ventilation functions to ensure the comfort of long-distance driving. The seat material is made of high-grade leather and leather/suede materials, which provides passengers with a comfortable ride experience. Both the front seat and the co-pilot seat support multi-directional adjustment and have memory function, which is convenient for users to adjust according to their personal preferences. In addition, the rear seats support proportional tilting, which increases the flexibility of storage space.

Mercedes-Benz EQE AMG is equipped with a high-performance engine with a maximum power of 460 kW, which provides excellent power performance for the vehicle.

In recent years, whole-house customization and custom home furnishings have become very popular in the home improvement industry. There are significant differences between the two, but many small partners are confused. What are the differences between whole-house customization and custom home furnishings? Next, I will take you to understand.

The difference between whole house customization and custom furniture

Whole house customization is a home customization solution that integrates furniture design, customization, installation, and other services. Whole house customization is the exclusive furniture of consumers manufactured by furniture companies on the basis of large-scale production and according to the design requirements of consumers, and is aimed at hard-fitting.　

Customized furniture refers to the process of home decoration, combining the house decoration style in advance, designing wardrobes, wall cabinets, bookcases, shoe cabinets, decorative cabinets, cabinets, and other furniture, and communicating according to customer preferences. The size is reserved in advance, and the perfect size combination is achieved after decoration and furniture size, and then produced and installed by professional furniture manufacturers.　

From the above, we can see that the whole house custom furniture is worth a complete solution. Second, custom furniture is more biased towards a process, from appointment to door-to-door installation of the entire customization process. So the two are different.

Misunderstanding of whole house customization

Myth 1: Since it is customized, you don’t need to worry about anything.

Many owners and friends have absolute trust in custom manufacturers, thinking that custom furniture is omnipotent. In fact, this is just one link in your entire decoration. It cannot exist in isolation, but must match all the items such as walls, walls, tops, floors, doors, door covers, etc. Therefore, when customizing wardrobes, it is necessary to visit the scene in person and communicate with the designer about the relevant details to avoid size mismatches in the later stage. Although the manufacturer will solve it later, it will still cause some trouble to itself, waste time or delay check-in.

Misunderstanding 2: Zero formaldehyde = no formaldehyde

Many custom wardrobe brands like the expression "zero formaldehyde" when describing the environmental friendliness of the board. In fact, this is not accurate enough, and it is easy to mislead consumers. Many users think that "zero formaldehyde" is equal to "no formaldehyde", but in fact they are two concepts in themselves. At present, there are two international standards for formaldehyde emission: E0 level and E1 level. China’s E0 level standard is basically equal to the European E1 level standard, which is equivalent to only 0.05 milligrams of formaldehyde per cubic meter. After high-quality boards are sealed, the formaldehyde inside is basically impossible to release, so zero formaldehyde is actually zero formaldehyde emission, not that the material itself has no formaldehyde.

Myth 3: Customization means unimaginative　

Many consumers believe that since it is customization, it should be done whatever they want. In fact, custom wardrobes, called customization, are actually dancing in shackles. Although they can solve problems such as irregular space and strict space utilization, they must still follow the production specifications. Take customizing a European-style sliding door wardrobe as an example. Choose the material + choose the color + choose the door panel shape + choose the line shape + choose other decorations + choose the space utilization plan in the cabinet + choose the hardware accessories. Basically, the whole wardrobe comes out, and the product cannot escape the shackles of the existing craftsmanship and shape.

Myth 4: The larger the wardrobe, the stronger the storage　

Many owners are prone to falling into the misunderstanding when customizing wardrobes: the larger the wardrobe, the more powerful the storage function. Although the volume of the wardrobe will affect the storage, we cannot unilaterally pursue large size, and it should be determined according to the size and characteristics of the room. Moreover, volume is not the only factor affecting the storage of the wardrobe. It is directly related to the structural design and component matching inside the wardrobe. When customizing the wardrobe, we should also pay attention to the structural design of the wardrobe.

Therefore, whether it is good or not, there are various opinions, but since custom home furnishing can become the mainstream, and even the trend that has been developing for more than 10 years, it shows that it is still very good!

If you want to inquire more about whole house customization, please continue to pay attention to China Whole Wood Network, or call the national unified service hotline: 400-850-0866.

　　

Huang Jingyu

Ethan Ruan

Wei Chen

　　　 The European Cup on the other side of the ocean is still in full swing, and full of male hormones makes our fans switch back and forth between staying up late to watch football and going to work. Faced with the serious exodus of fan fans, this week’s "Make an appointment! Big Star" will usher in the most exciting and visually impactful task in history – rugby. President Ruan Jingtian led Wei Chen and Huang Jingyu back to school and played a confrontation with the North Second Foreign Rugby Team that only belongs to the king. Maybe it’s because the temperature is too high, or maybe it’s really getting old. Since the warm-up event, the IQ of the three beautiful men in the House of Everything has been offline. During the official game, Lao Ruan’s legs cramped and fell to the ground. How can the old president stand up and lead the members to protect the dignity of the House of Everything?
　　
　　Warm up before the game "Yushen" brother’s IQ is urgent
　　
　　Although he had only seen rugby before, the house of everything still bravely accepted the challenge of the client. In the face of professional North Second Foreign Football players, it is naturally essential to warm up before the game. During the warm-up mini-game, the "Yuchen" brothers not only couldn’t figure out the rules of the game, but also couldn’t even figure out the even and singular numbers, so they could only involve their teammates to accompany them to push-ups. No wonder the subtitle team couldn’t help but complain: Have you two not studied mathematics?! During the subsequent pitching practice, Huang Jingyu almost hit the camera teacher with a ball, and Wei Chen shouted: "Accurate! Too accurate!" Could this be the rhythm of breaking the can? " Yushen "Brother’s IQ shouldn’t be baked by the sun! President Xiaotian is still counting on taking the two of you to win this game!
　　
　　The battle was intense "old man" Ruan Jingtian fought until his legs cramped
　　
　　Don’t look at the warm-up before the game, everyone is still talking and laughing, but when the game officially starts, the moment the helmet is put on, the members of the House of Everything also become serious, you know that football represents the king’s sport. Sweat to your heart’s content, sparks from body collisions, a game that exudes youth hormones is going on under the scorching sun. Maybe the game is too intense, President Xiaotian’s leg is accidentally injured, and he is lying on the ground in pain. After being massaged and soothed by his teammates, Ruan Jingtian even made a joke about himself: he is old, but his spirit is okay. But looking at Xu Lu’s expression, you can know that the president’s injury is not light, and I wonder if Xiaotian can continue to insist on the next game? What will be the results of the House of Everything where the president is absent?
　　
　　How did the "Yushen" brothers turn into fellow sufferers? How is the injury of President Xiaotian? More stories about youth hormones continue, this Thursday at 8 pm Tencent video "Make an appointment! Big star", take you to experience a wonderful game that is not lost in the European Cup!

Xiaomi’s apology letter is not cool enough, and Huawei is coming to join in the fun.

The day before, Lei Jun was still congratulating the intellectual S7 on its big sale. The next day, Yu Chengdong couldn’t navigate Xiaomi SU7.

The more high-end commercial warfare, the more simple struggle methods should be used. So who is better than Xiaomi SU7 in Zhijie S7?

Judging from the price that everyone is most concerned about, the second listing of Zhijie S7 is indeed a lot more cost-effective than four months ago. The price has dropped by 20,000 yuan, and the endurance of the entry model has increased to 705 kilometers. It is also equipped with Huawei Vision Intelligent Driving ADS Basic Edition for the first time. However, compared with Xiaomi SU7, the price of Zhijie S7 is still high.

In terms of performance, the acceleration performance of Xiaomi SU7 is also due to the top version of Zhijie S7, which has a battery life of 855 kilometers except Max+, and the battery life of other versions is lower than that of Xiaomi SU7 at the same level.

Of course, the intelligent S7 mainly wins in the intelligent level. Huawei ADS advanced intelligent driving system has the functions of parking on behalf of the driver, parking assistance in mechanical parking spaces and intelligent driving assistance in urban areas, while Xiaomi SU7′ s intelligent driving mainly relies on suppliers such as Hesai Technology and NVIDIA, which is still slightly inferior to Huawei.

The most important thing is that Zhijie S7 has made a comeback and made great efforts in "instant delivery". After solving the capacity crisis, it may be able to compete with Xiaomi SU7.

As Lei Jun himself said, the success of Xiaomi SU7 mainly lies in the success of Xiaomi mode and Xiaomi methodology. At the marketing level, Xiaomi SU7 is indeed out of the circle. Even Huawei, which has always been cold, can’t help but catch the heat of Xiaomi. But can Xiaomi SU7 really catch this spilt traffic? It is still an unknown number.