Using the "Internet +" approach to "connect everything" is the key word of Tencent in 2015. Behind the dazzling investment is a major change in Tencent’s overall strategy.

"This is the conclusion we have drawn from our painful experience over the past few years." Pony Ma, chairperson and chief executive of Tencent, said that in the past two years, Tencent has made a lot of subtractions of its own business, focusing on the most core communication and social platforms, content games and other businesses, and handing over the rest to partners. "I like the saying of’half life ‘for myself, and giving the other half to partners, so that an ecosystem will be formed."

Tencent is gradually becoming an open organization without borders. According to Pony Ma, not only Tencent, but also BAT heroes have the same vision and are working in this direction. "Tencent went a little earlier, but it just hit a wall earlier and changed it earlier."

Key words: "cell-level" connectivity

Reporter: How do you see the development of China’s Internet in this year? How did Tencent perform in it?

Ma Ma: This year, "Internet +" and "entrepreneurship and innovation" have become hot words, and the O2O field has set off a wave of entrepreneurship.

In the future, if an enterprise cannot achieve "cell-level connection" with individual users through "Internet +", it will be like a living body whose nerve endings are numb and limbs are disconnected, and it will definitely face survival challenges.

Connecting individual consumers dynamically with producers and service providers in real time is a new "cellular" way of connecting, allowing entrepreneurs to discover a wealth of new opportunities. In August, the number of applications on Tencent’s open API exceeded 4 million, an increase of nearly 70% from the same period last year. At the same time, this entrepreneurial boom is penetrating from first- and second-tier cities to third- and fourth-tier cities.

Recently, Boston Consulting Group released a report on the world’s most innovative companies, and Tencent was honored to rank first in China and 12th in the world. In my opinion, this is more exciting than the ranking of the company’s market value. From scale to innovation, on the surface, it is the development trajectory of our company. In fact, this reflects the innovation opportunities fostered by China’s "Internet Plus". It is our partners, including government entities, who are innovating with us.

　Key words: entrepreneurship

Reporter: The Internet field is active in investment and financing, making it the first choice for many young people to start their own businesses. What advice do you have for young people who are committed to it?

Ma Ma: "Internet +" is giving birth to a large number of new business models and startups. They have dug deep into many vertical segments of traditional industries, and may grow many promising companies. More and more young people, not just simply enjoy internet services, but begin to unleash their enthusiasm, imagination and creativity on the Internet, and use the power of Internet platforms and social networking to release their personal talents.

Compared with 17 years ago when we started our business, it cannot be said that today’s entrepreneurship has become easier to succeed, but with the help of the new tool of the Internet, the threshold and cost of entrepreneurship are significantly reduced. As a result, entrepreneurs can obtain a good infrastructure, such as a stable back office on Tencent Open API, convenient online payment tools, secure network environment, cloud storage and computing power, and even a venture capital fund of up to 100 billion yuan. From this perspective, now may be a good time for personal entrepreneurship.

Key word: openness

Reporter: During this year, Tencent has had a series of collaborations and investments. How do you perceive these cross-border collaborations?

Pony Ma: In the past two years, Tencent has made a lot of subtractions of its own business, focusing on the core communication and social platforms, content games and other businesses, and handed over the rest to partners. This is the conclusion we have come to through years of painful experience. We will firmly be the best partner for all entrepreneurs.

I like to keep the "half life" for myself, and give the other "half life" to partners, so that an ecosystem will be formed. Tencent’s open API now has millions of partners and hundreds of millions of users. It is difficult to say that today’s Tencent is just Tencent itself, and the enterprise is gradually becoming an open organization without borders.

Now many domestic ecological companies, including the three BAT companies, are working hard in this regard, which can be said to be the same as the heroes. Tencent went a little earlier, but it just hit the wall earlier and changed it earlier. I believe everyone will open up. Whether it is open data, cloud platforms, or providing connectivity, we all want to connect more information islands to our respective ecosystems, so that more traditional industries can coexist and develop in this system, so that users in their respective ecosystems can obtain a higher quality of life. This is healthy competition. To see who does better, the more sticky and user base the ecosystem will be.

Key word: self-discipline

Reporter: Many people believe that China’s Internet does not respect rules, does not pay attention to intellectual property protection, and is not conducive to the development of innovative companies. Do you agree with this statement?

Pony Ma: China’s Internet has developed to the present, from a complete disorderly lack of attention to intellectual property rights to an increasing emphasis on intellectual property rights. Although the problem has not been completely solved, it has obviously improved. Only in this way can the entire business model take shape.

Take the digital content industry as an example. At present, the Internet industry continues to increase investment in the procurement of copyright content and self-produced content, forming a benign industrial ecological chain with the traditional cultural industry. The Internet is becoming the preferred channel for the distribution of cultural content due to its advantages of high efficiency, low cost, and green environmental protection. It also enables some lesser-known niche works to find suitable consumption objects, ensuring the recovery of their creative costs.

From Tencent’s experience, on the one hand, Chinese Internet companies need to further change their business philosophy, increase the procurement of genuine content and original content, and constantly innovate their business models to achieve the good operation of the genuine operation model. On the other hand, Internet companies can rely on their respective technical advantages and platform management advantages to develop corresponding copyright management systems and copyright self-service complaint platforms for different business models and network platforms, so that creators can use Internet technology to deal with online piracy. (Reporter, Zhan Lihua)

Guo Fucheng

1905 movie network news On May 4, it was reported that international superstar Kwok Fu-shing was invited to serve as the ambassador of the 43rd Hong Kong International Film Festival (HKIFF43). Kwok’s acting career spans TV, film and stage. He is excellent in front of the screen, singing and dancing. At the same time, he is passionate about charity and charity. He is one of the few all-round artists in Hong Kong. With his international reputation and influence, he will work as an ambassador to promote film culture in Hong Kong and around the world.

　

"It is a great honour for Mr. Kwok Fu-shing to be invited to serve as the ambassador of the Hong Kong International Film Festival, which will open in mid-March next year. Mr. Kwok has a pivotal position in the film, music and performing arts industries and is a household name in Asia. He won the Hong Kong Film Awards for Best Actor in 2015 for" Blood in Search of Plum Plum ", which was also the closing film of the 39th Hong Kong International Film Festival. He also won the Taiwan Golden Horse Awards for Best Actor in 2005 and 2006 for his films" Three Forks "and" Father and Son "respectively. Mr. Kwok actively nurtures new directors and performing arts talents, and we believe that with his strong support and promotion, the message of Hong Kong Film and the Hong Kong International Film Festival will further gain global recognition."

　

"It is a great honor to be the ambassador of the 43rd Hong Kong International Film Festival and to contribute to the promotion of excellent films and film culture," said Mr. Kwok. "As we all know, the Hong Kong International Film Festival is an annual event that attracts many fans and industry people from all over the world to attend every year to share and watch good films in different styles. I hope everyone will support it."

　

Past Hong Kong International Film Festival Ambassadors:

HKIFF38-42 (2014-2018): Louis Koo

HKIFF35-37 (2011-2013): Miriam Yeung

HKIFF33 (2009): Karen Mok

HKIFF32 (2008): Samantha Cheng

HKIFF29-30 (2005-2006):Andy Lau

HKIFF27 (2003): SHINE

Introduction to the Hong Kong International Film Festival (HKIFF)

　

The Hong Kong International Film Festival (HKIFF) is one of the most prestigious film exchange platforms in Asia. Film industry professionals and fans from all over the world gather here to showcase new films and enjoy masterpieces.

　

The festival is the largest cultural activity in Hong Kong, with more than 230 works from over 50 countries screened at more than 10 major cultural venues in Hong Kong every year. Over the past seven years, the Hong Kong International Film Festival has produced and premiered a collection of short films by many famous Asian award-winning directors, including Hui Anhua, Kurosawa Qing, Jia Zhangke, Brie Yang Wen Dusa, Hideo Nakata, Cai Mingliang, Apica Bonweras Huagu, etc. From 2017, the Hong Kong International Film Festival will cooperate with Heyi Films to select two Chinese rookies to shoot feature films every year, which will be premiered in the world during the festival.

　

The festival showcases the diversity of Chinese-language films and discovers new blood in the Asian film industry. Fans can not only watch world-class films, but also have direct conversations with top filmmakers, visit exhibitions, attend celebratory parties and other exciting activities.The film festival attracts more than 300 Chinese and foreign media reports every year, making it a leading film distribution and exchange platform in Asia.

　

The 43rd Hong Kong International Film Festival (HKIFF43) will open in mid-March 2019.

Recently, Hero Entertainment CEO Wu Dan was interviewed by the domestic CG industry media. In the interview, he also mentioned the reasons for investing in "Black Myth: Wukong". Let’s take a look.

Interview video:

Original content:

"Making world-quality games is what I want to do now."

– Wu Dan

With the development of the times and the progress of social needs, the game industry is now gradually changing on the way forward, and major game manufacturers are increasingly paying attention to the quality of games.

Although not many games have been released this year, it is obvious that there is an "undercurrent" surging fiercely behind the game industry.

A certain manufacturer has acquired a game developer.

How many shares did a certain manufacturer invest in a certain company?

A well-known person in the game industry joined a factory…

All kinds of news like this have come out in 2021, and it seems that major manufacturers are hiring and investing.

With questions about the current investment situation in the game industry, we contacted Hero Games and interviewed the former Vice President of Zhen Fund and current CEO of Hero Games: Mr. Wu Dan (Daniel).

I hope to learn from the CEO of this game company about the attitude of big companies towards game art, his ideas for investing in games and management teams, and the quality and requirements of the CEO of a game company for talents and their own game products. This will bring some experience to game art practitioners and reveal how the most successful game investors choose to invest in games.

Daniel Wu, co-founder of Hero Entertainment and CEO of Hero Games, graduated from the University of Toronto with a degree in business administration.

After one and a half years of joining Zhen Fund, he was promoted to Vice President of Zhen Fund. On behalf of Zhen Fund, he has successfully invested in games such as "Blade of Shadows", "Superheroes", "National Shootout", and "MT Gaiden", including the mobile game "Vanity" recommended at the Apple iPhone 6 conference.

It is difficult to let go of past achievements at will.

Long before the birth of Hero Games, Wu Dan was already a very good game investor and achieved high professional achievements. After a year and a half of joining Zhen Fund, he became the youngest vice president of Zhen Fund.

This resume can be said to be very dazzling, but he doesn’t think so.

During the interview, facing such a "legendary" figure, we were driven by curiosity and wanted to ask him about his previous achievements.The hero does not mention the courage of the year"He said with a faint smile:" Those achievements are not very high, even if I think it is now, it is only a drop in the ocean. "

Then he naturally began to tell us about his experience in making games after changing roles.

From a pure investor to an entrepreneur and manager, making all the decisions, the change of identity has actually made him make a lot of changes.

Compared with the previous investment, he did not need to tear down personnel structure management and project direction control. Now he obviously pays more attention to strategic direction and organizational management capabilities.

In the chat, he also told us bluntly that the wrong strategic direction was chosen, and the team’s three years were wasted. If the management ability is insufficient, then a team of hundreds of people will have many problems.

Although he carried more responsibilities, when we talked about the mission of the hero game and the game he made, he instantly became refreshed and said eight words casually. "World quality, made in China".

In fact, it can be seen from the introduction on the official website of Hero Games that they are a game manufacturer that has always strived for world quality.

And from this interview, we found that they are a company where everyone adheres to this philosophy.

"Of course, this road is definitely long, but we are definitely aiming for this."

In recent years, a number of large game companies have launched investments in various small and medium-sized game companies, and some have even directly acquired and merged.

Among them, hero games are among the best in terms of investment.

Under the leadership of Wu Dan, Hero Games has been successful in foreign investment in recent years. Among them, "Black Myth: Wukong" is a very successful investment.

This not only demonstrates Wu Dan’s unique vision, but also further demonstrates that he is a successful game investor.

"The first element of investment is the team, not the direction."

The second is to prioritize scarcity.

In the interview, he said that the team of "Black Myth: Wukong" can handle the industrial management of more than 250 people, and the members of the team themselves have rich experience in game production and can control large-scale 3D MMO games, which is extremely rare.

With his unique vision, he took a fancy to the team and the scarcity of the game "Black Myth: Wukong" and decided to participate in the investment.

The third is the commercial nature.

Art and business, in his opinion, are one and inseparable. He takes this very seriously in his investments, he believes, "If an art does not have commercial laws, it is easy to die".

When talking about the nature of art and business, it can be seen that he very much agrees with the concept of "you have me" in art and business.

Whether a game can be popular or not, in addition to the delicacy of the game and the exquisite art, the commercial attributes behind it have always been in Wu Dan’s consideration. For him, investing in games cannot be completely divorced from the laws of business.

Should the development of a game focus more on content, technology, or art?

Different people may have different understandings, and when it comes to choosing, there may be some torn.

But for Wu Dan, this problem is not a problem. He told us that hero games are all about finding art first, then planning and technology.

"Art must be the player’s first perception, and the first perception determines many things"…"

In his understanding, the art style may not determine the success or failure of a game, but it can determine the initial power of the game and the final ceiling of the product.

He and Hero Games place more emphasis on whether art can achieve an extreme effect, not limited to "What style of game is popular?","What style of game sells well?"From a popular style perspective.

He believes that when the art style of a game reaches its peak, there are no small-style games, but rather large-style games.

At the same time, for him, the choice of artistic style is equivalent to personal taste and brand.

He believes that in the process of making a game, the further back you go, basically a lot of things have to revolve around art, with art as the center for subsequent development.

"In fact, the management style of our entire company, whether it is planning, technology, or producers, all respect art. We don’t like to make particularly strong propositional essays. We usually have a big set direction. What kind of world view and what kind of style of artistic expression are actually determined by art."

For hero games, there have always been three tracks.

One: Sandbox survival game.

Two: high-quality content games.

Three: high-quality numeric-centric games.

These three tracks are the direction in which Hero Games has always been developing, and they are also the key development directions of Hero Games.

In today’s game market, many game companies have multiple or multiple types of successful products.

But it doesn’t seem to be the case for him. Instead of pursuing diverse development, he chose to focus the hero game on these three tracks.

Rooted, solid, and focused, in the process of chatting, you can see his perseverance and the clear direction of the future development of hero games in him.

And among these three tracks, sandbox games are the key track for hero games.

When we talked about the hero game in 2022, it seemed that there was a game about to be launched with the theme of "Create it! Our Planet", Wu Dan became very excited.

He told us that this is one of the key projects of Hero Games on the sandbox track, and it is a game they have iteratively upgraded based on the game "Creation and Magic".

"We want to create a world with no limits and countless flashes of style."

He introduced us to the game in great detailWorld view, design style, creative philosophy, degree of freedom, etcInformation, and even during the commentary, you can see his love and anticipation for this game in his eyes.

From his eyes, it could be seen that Wu Dan was full of confidence in this game that had not yet been launched. His confidence also made us look forward to a world full of imagination and creativity.

Wu Dan: "We want the player’s imagination and the space to create and play, the default is unlimited."

This interview lasted a total of one and a half hours, only 90 minutes. In fact, it is difficult to show this "legendary" game entrepreneur in three dimensions.

A simple black suit could not conceal his love and persistence for the game.

He revealed the characteristics of gamers, allowing us to see every gamer who is persevering and working hard in this industry.

He gives people a sense of ease and composure, but his words are very firm and powerful.

Seven o’clock:"After working on the sandbox for so long, have you ever thought of giving up or doing something else?"

Dan Wu:"The country has invested so much time in the realistic sandbox. In fact, there is no other one except us. There is no second one."

For more relevant information, please pay attention to:

Recently, the website of the Second Division of Anti-Monopoly Law Enforcement of the State Administration for Market Regulation released the case of Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as "Xingji Times") acquiring the equity of Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as "Zhuhai Meizu"), and confirmed the acquisition news.

According to the announcement, after the completion of the transaction, Xingji Times will acquire a 79.09% stake in Zhuhai Meizu, but the acquisition amount and specific details have not been announced yet.

According to Tianyancha, Star Era was established in September 2021 with a registered capital of 715 million yuan, and the chairperson is Li Shufu, founder of Geely Automobile. According to the equity penetration chart, Star Era’s major shareholder Geely Group’s shareholding ratio is 32.3%.

What is the cross-border linkage?

Whether it is cross-border mobile phone manufacturing or cross-border car manufacturing, it is nothing new. But Geely’s acquisition of Zhuhai Meizu still caused a lot of "shock" in the industry.

In recent years, the automotive industry is accelerating its development towards intelligent electric connected vehicles. Faced with the trend of electric, intelligent and networked transformation in the automotive industry, traditional fuel vehicle companies have adjusted their strategic layout, increased R & D investment, formulated clear transformation plans and gradually put them into action. Huawei, Xiaomi, Baidu and other information and communication companies have also entered this market.

The replacement of fuel vehicles by new energy vehicles has become a general consensus around the world, and some developed countries have announced a timetable for the suspension of production and sale of traditional energy vehicles. Of course, there are issues such as environmental protection and energy security, but the essence may be as Wu Hequan, former vice president of the Chinese Academy of Engineering, once said at the China Electric Vehicle 100: "The future car will be a giant mobile intelligent end point."

The end point is the "biggest trend". From computers in the Internet age, to mobile phones in the Internet age, to smart TVs in the living room, whoever can seize the largest entrance to the "super end point" is likely to "winner take all" and obtain the greatest benefits.

The "track" of new energy vehicles provides a once-in-a-lifetime opportunity for China’s auto industry to "overtake".

The chassis, engine, gearbox and other core technologies of traditional fuel vehicles have always been the shortcomings of China’s automobile industry, but in terms of core technologies such as new energy vehicles "three electricity", our country’s automobile enterprises have developed by leaps and bounds in the past 10 years, and some fields of technology have ranked among the top in the world.

By actively deploying new energy vehicles, in the future, our country’s new energy vehicles are expected to win the opportunity in a new round of automotive industry changes. If you choose to "lie flat" when the situation changes, it is better than Nokia and Motorola in the mobile phone market, and you can only usher in the cruel reality of the late hero.

Geely joins hands with Meizu, and this cross-border linkage will provide Geely with the information technology "puzzle" it needs most in the new round of automobile industry competition, helping it to occupy a favorable position in the upcoming new round of "reshuffle".

Li Shufu, chairperson of Geely Holding Group, once said that mobile phones can not only allow users to share innovative achievements as soon as possible, but also transfer some of the safe and reliable results to the car, so as to achieve close linkage between the car and the mobile phone software technology.

Therefore, after the Star Era successfully included Zhuhai Meizu in the bag, Geely Automobile will have a significant breakthrough in the application of information technology in the future, and sufficient funds will also promote Geely to bring breakthroughs at the end point of the vehicle system.

What chess is Geely playing?

At the end of 2002, Huang Xiuzhang founded Meizu Technology Co., Ltd. and served as the CEO of Meizu. Meizu Technology started with music players and decisively transformed the smartphone market in 2007, seizing the first wave of development of domestic smartphones. Its operating system is Flyme, which is based on Android self-optimized, and has been well received in the industry. As of 2020, the cumulative number of Flyme users exceeded 100 million.

According to the public announcement, before this transaction, Huang Xiuzhang and Taobao (China) Software Co., Ltd. ("Taobao China") held 49.08% and 27.23% of Zhuhai Meizu respectively, and jointly controlled Zhuhai Meizu.

After the completion of this transaction, Mr. Huang Xiuzhang’s shareholding in Zhuhai Meizu will be reduced to 9.79%, and Taobao China will withdraw its shareholding and control of Zhuhai Meizu. The acquirer, Xingji Times, will hold a 79.09% stake in Zhuhai Meizu, gaining sole control of Zhuhai Meizu.

Star Times public relations official told China Industry News Network and China Manufacturing reporter that recently, Star Times, led by Li Shufu, has signed an agreement with Meizu Technology on strategic investment matters. The transaction still needs to go through the approval procedures of relevant regulatory agencies, and the details of the transaction are still under negotiation.

The person in charge also said that there is no clear timeline for the progress of new high-end mobile phone products. While continuing to increase investment in research and development, the company will build a "moat" and ecosystem through investment mergers and acquisitions, strategic cooperation, joint development and other means according to business development needs.

Can Geely’s acquisition of Meizu become a classic like the acquisition of "Volvo" back then? Reporters will also continue to pay attention.

On August 29th, 2021, the 24th Chengdu International Auto Show will be grandly opened in Rongcheng. The theme of this year’s auto show is "the tide is moving, Rongcheng is driving brilliantly". On the basis of last year, there is a new exhibition hall with a scale of 200,000 square meters. The next 10 days will be the highlight time for the world’s highest-selling A-class auto show to show its huge energy consumption.

Chengdu International Auto Show, which has been held for 23 consecutive years, has formed a tripartite confrontation with Guangzhou International Auto Show and Beijing and Shanghai International Auto Show held alternately every other year, and has become a battleground for major auto manufacturers to seize the western region, especially the Chengdu market. This year’s Chengdu International Auto Show attracted German, American and Japanese car companies as well as independent car companies such as Great Wall, Geely and BYD, and more than 130 well-known brands at home and abroad participated. At the same time, many new energy automobile brands, such as Weilai, Tucki, Lantu and Tianji, will also show the latest achievements to consumers here. More than 1,500 new cars were airborne in Xibo City, and 60 conferences were held, revealing dozens of world-first or domestic first-time models, bringing a car feast to Rongcheng consumers. BMW, Audi, Mercedes-Benz, Jaguar Land Rover, Volvo, Lectra, Changan Ford, Geely, BYD and other participating brands all brought the latest models here. The brand-new mercedes benz c class, brand-new Audi Q2L and BYD Ocean Series all met the public at the auto show for the first time.

In January last year, the Central Financial and Economic Committee proposed to promote the construction of the twin-city economic circle in Chengdu-Chongqing area. The twin-city economic circle in Chengdu-Chongqing region is an economic circle integrated by Chengdu metropolitan circle, Chongqing metropolitan circle and the axis belt affected by the new polarization and strong radiation of the "twin cities". Chengdu will usher in brand-new development opportunities, and the regional advantages of leading engines will be more obvious. Today, Chengdu has a permanent population of 20.938 million, making it the fourth national central city with a permanent population of over 20 million. Pushing the window to see snow and pushing the door to see green, "Park Chengdu" is also the most livable city in China, and cars have become an important carrier to push up the happiness index of citizens.

At the same time, Chengdu has a high economic activity and strong purchasing power, and the global mainstream automobile brands are selling well here. The huge market with a population of 20 million and unlimited car purchases is extremely rare in the world. Therefore, Chengdu International Auto Show has become the world’s highest-selling A-class auto show event and the weather vane of Chengdu-Chongqing area and even China auto market.

As an important pole of China automobile market, Chengdu automobile market has developed rapidly in recent years. According to the data released by the Traffic Management Bureau of the Ministry of Public Security, the number of cars in Chengdu has exceeded 5 million, which is the second automobile city in China after Beijing. First-tier cities with earlier economic development, such as Beijing, Shanghai and Guangzhou, have already restricted the number of cars. Chengdu, the most dynamic city in China, is a hot spot of China automobile market and has become a new engine to promote the development of automobile industry in Chengdu and Chongqing.

At the 24th Chengdu International Auto Show in 2021, Chengdu Daily and Jinguan News New Media Cluster will create a series of special issues to interpret the happy life of 20 million citizens in Chengdu. At that time, a series of special reports on the auto show will be launched, and after the auto show, the "Hot Car List of Chengdu’s Good Life" will be released to cheer for those models that have gained a lot at the Chengdu Auto Show.

Colorful Chengdu auto show traffic exhibition strategy should have been known.

The venue of the 24th Chengdu International Auto Show-China West Expo City is a famous Expo hall and the permanent venue of China West International Expo. Xibocheng is located at the southern foot of Tianfu New District, with mature backbone road networks such as Tianfu Avenue, Zizhou Avenue and Metro Line 1. Due to the huge area of the exhibition hall, it is easy for first-time consumers to get lost and waste a lot of physical strength by walking to the exhibition hall from parking lots, subway stations and bus stops, as well as wandering between the exhibition halls. To this end, this newspaper has specially compiled a practical traffic guide for exhibition viewing.

Self – driving

Navigation "China West Expo City", there are more parking spaces in the southeast ground parking lot of Xibo City and the nearby temporary parking area. There are parking lots at the nearest exits of several main roads, and the number of parking spaces has increased significantly compared with previous years. At the same time, the traffic control department will reduce the traffic control distance. When the parking spaces in the exhibition hall tend to be saturated, the distance to the exhibition hall after parking in the periphery will be greatly shortened. Only licensed vehicles, buses, taxis and special vehicles are allowed on the roads near other directions of Xibo City. Please plan the route in advance when driving to the exhibition.

taxi

It is most convenient for the audience who arrive by taxi to get off near Gate 16 of Xibo City in the east section of Fuzhou Road.

bus

In order to support the Chengdu International Auto Show, Chengdu Public Transport Group will make adjustments. The departure density of G90 and 236 buses will be increased, and 18-meter-long large-capacity buses will be used to meet the demand during peak hours. Bus lines passing through Xibo City will also increase the departure density. T1 and T6 buses go directly to the exhibition hall, where T1 bus gets off at Tianfu New District Customs Station and T6 bus gets off at West Expo City West Station.

subway

Subway is the preferred means of transportation for most citizens. It is very convenient to take subway trains on Line 1, Line 6 and Line 18, get off at Xibocheng Station (exit D) and go out to the ticket entrance of the exhibition hall.

Off-site free shuttle bus

Running route: Gate 1 of Xibocheng-Guangzhou Road Station of Metro Line 1-South Square Parking Area-Southeast Square Parking Area-at the intersection of Guangzhou Road and Zizhou Avenue (one-way circulation).

Car ferry in the infield of the exhibition hall

Upon arrival at the venue, there is also a free infield car ferry for use. The running route is: Hall 1-Hall 5-Hall 16, with uninterrupted circulation. The boarding places are located outside Hall 1, Hall 3, Hall 5, Hall 11, Hall 14 and Hall 16, which is convenient for getting on and off. (Reporter Tang Ai)

"Give life to time, not time to life." On March 27th, 2024, the new product launch conference of TimeShop, a well-known health brand, was successfully held in J Hotel on the 105th floor of Shanghai Tower, the tallest building in China. At this new product launch conference, TimeShop, together with Athena Chu, the brand’s first image ambassador, industry opinion leaders and the general anti-aging crowd, witnessed the brilliant appearance of "Ziguang Treasure Box" double-cabin drink.

TimeShop, a health brand that has emerged in China and Hongkong since 2019, has always adhered to the concept of "gathering top scientific research experts and researching formulas suitable for Chinese physique". It adheres to the principles of "cutting edge", "high efficiency" and "safety" and is committed to providing one-stop anti-aging solutions and high-quality health products to consumers around the world. Today, TimeShop not only cooperates with retail giants such as Watsons, but also is widely distributed in drugstores, pharmacies, Facebook live broadcast platforms and e-commerce, and its product quality is deeply trusted by consumers.

At the press conference, Jimmy, representative of TimeShop, introduced the brand and its latest research results in detail. He said: "Although it was generally believed that high-quality health care products could only be purchased from abroad, in fact, not all imported products are fine. TimeShop firmly believes that in the highly competitive market, only with the best quality products can it stand out. We turn the latest scientific research results into products, so that consumers can enjoy the most advanced scientific research results, thus improving health and preventing diseases more effectively. "

Later, he further pointed out that, especially in the field of anti-aging, TimeShop’s products are dedicated to helping users to glow with health and vitality and remain youthful and beautiful. The new product-Double-compartment drink released this time, with its characteristics of double-compartment flash filling and internal repair and external supplement, not only supplements nutrients needed by the body or skin, but also repairs cells from the inside out, which fundamentally improves health.

It is worth mentioning that one of the highlights of this conference is the stunning appearance of Athena Chu, the brand’s first image ambassador. She took a double-cabin drink on stage and said, "It is very important for me to maintain a good skin and mental state, so I often choose TimeShop products to supplement my body’s needs. Double-compartment drink is my personal favorite beauty drink. It has a unique appearance, with a cell compartment above it, which contains highly active ingredients and can play a role in cells. The liquid below can supplement the nutrients needed by the skin. This design idea from inside to outside and from outside to inside is very unique. "

In addition, many experts and experts in the field of anti-aging also expressed their love for the "Ziguang Treasure Box" double-cabin drink. A well-known KOL praised: "TimeShop always adheres to science-based, user-oriented and continuous innovation and progress. I deeply trust its quality and professionalism. "

With the successful conclusion of the new product launch conference, the participants got a deep understanding of TimeShop’s anti-aging vision and the charm of "Ziguang Treasure boom" double-cabin drink. In the future, I hope TimeShop can continue to uphold its original intention, provide better products and services to consumers around the world, help more people improve their health, improve their quality of life, and enjoy the good times of youth and vitality. At the same time, we also expect TimeShop to become the pride of China and bring its brand to a broader market.

Image source @ vision china

Text | The forefront of entrepreneurship, author | Li Xiaofan, editor | Feng Yu

The beauty circle has changed.

A few years ago, China brand was hard to find in the world’s high-end makeup market, and most of China’s beauty market was occupied by brands such as the United States, Japan and South Korea. However, with the emergence and growth of domestic beauty players, this phenomenon has been reversed.

From large advertisements in elevators to celebrity endorsements and bloggers bringing goods, domestic beauty seems to have been riding the dust. More importantly, beauty has become a benchmark industry in the trend of new domestic products.

However, behind the heat wave, some industrial problems have gradually been exposed. On platforms such as Xiaohongshu and bilibili, many bloggers have given a "lightning protection guide" in the evaluation of domestic beauty products; There are even bloggers who point out that some domestic brands have plagiarism and imitation in design.

At the time when domestic beauty cosmetics were in full swing, a pot of cold water was pouring down.

About five years ago, when Guo Xianger just became a beauty blogger, he found that few beauty bloggers used domestic beauty products.

Now, only a few years have passed, and she has seen that most beauty bloggers have several domestic products. In her own videos, domestic brands appear in almost every issue.

Especially with the rise of a "new domestic product" trend in China, beauty cosmetics, as a representative industry, has been in the limelight for a while.Among the rising brands, the most dazzling ones are Perfect Diary and Huaxizi.

In 2017, the perfect diary was born. It took only two years, and the sales of its parent company reached 3.5 billion yuan. In the same year that Perfect Diary was established, Hua Xizi was born. In the same two years, its annual sales of Tmall also reached nearly 2 billion yuan.

In this year’s Tmall 618 makeup brand TOP10, Hua Xizi and Perfect Diary were ranked first and third respectively.

New domestic brands are emerging one after another. For example, in March 2020, a domestic skin care brand named PMPM was launched. According to public data, the GMV of the brand was 150,000 yuan in the month when it was launched, and after six months, the GMV increased by 100 times.

The amazing rise speed of domestic beauty cosmetics can’t help but make people stunned. "It is rare to see any international beauty brand that can achieve such a volume in a few years." Diu Diu, founder of Xinran Advertising and beauty blogger, told "the forefront of entrepreneurship".

Cutting-edge beauty cosmetics became popular overnight and quickly opened the market, which became the target that many domestic brands looked forward to. However, this speed of development has also led to the market gradually becoming impetuous.

On platforms such as Little Red Book and Tik Tok, some beauty bloggers pointed out that some products were not easy to use in makeup evaluation.

"To be honest, there is no makeup to satisfy me in the domestic products now." Senior beauty blogger "Luo Wangyu" is outspoken in the video.

The performance of some make-up products is not satisfactory. In Hua Xizi’s product evaluation, Luo Wangyu once fired at Hua Xizi’s "Loose Smoke Eyeliner" and "Loose Smoke Butterfly Feather Mascara (Slim Edition)". "The eyeliner is like a primary school student’s mark, and the eyelashes are caked and not long." He said in the video.

In addition to the product quality being spit out, there is still a more serious problem in the domestic beauty industry-brands may imitate or even copy each other.

Diu Diu revealed that some domestic brands of cosmetics or skin care products will find some mature foreign brands for 1:1 re-engraving. "At most, they change their LOGO and set up their own concepts."

On bilibili, the UP owner "Open-shelf King Boy" once released a video, taking stock of "copying" domestic brands of other beauty brands.

She mentioned in the video, for example, the outer packaging of a lipstick of NOVO is similar to YSL except for the LOGO, but the color number is quite different.

Figure/"Open King Boy" video screenshot

Some domestic beauty players not only copy foreign brands, but also have serious involution between domestic brands.

"susisu (domestic make-up brand) has launched a quicksand eye shadow tray, which is beautifully packaged and priced at 148 yuan in Taobao flagship store. A few days after the launch of this product, a number of products with almost the same appearance appeared on the market. " Diu diu means.

According to the rough statistics of "the forefront of entrepreneurship", in addition to susisu, there are at least six similar eye shadows on Taobao, and one of them is a Thai brand. Among these seven products, the cheapest one only costs 11.5 yuan. In addition, there are two products, but the eye shadow tray is changed from square to round, and the design has not changed much.

Figure/Taobao screenshot

Imitation, plagiarism, involution … It seems that the domestic beauty products that are running for their lives also need a pot of cold water to cool down.

Not only is the product extremely involuted, but the strong marketing attributes of the beauty industry also make traffic the lifeline of the product.

"If you have been exposed to cosmetics for a long time, you will see many helpless phenomena. It is the grandfather who has money to promote, standing at the top of the food chain, and all those who have no money to promote are buried under the iceberg." Little Red Book beauty blogger "Ollie Oris" said in his video.

At the moment when new brands are emerging one after another, in order to get out of the circle, brand owners have to spend some time on marketing. And some domestic beauty brands are well known to the public, and they really rely on high-frequency marketing.

"The frequency of domestic beauty advertisements is very high. There are several brands that have fixed cooperation with me. When new products are launched, they will be promoted. When they are frequent, there will be two or three advertisements a month." Guo Xianger said.

In marketing tactics, domestic beauty brands also show differences from international brands.

"International brands are well known to consumers. The main purpose of their marketing is to promote brand influence, so they will cooperate with celebrities, heads and other heavyweights to promote them." Diu diu said.

Domestic beauty brands are better at using "human sea tactics". "For example, some brands will even cooperate with more than 1,000 bloggers in a single month to promote their star products." Diu Diu introduced. "Many domestic brands don’t have too many requirements on the magnitude of KOL in the early stage of promotion. One is to save costs, and the other is that their popularity is not big enough, and they may not be able to cooperate with head bloggers and stars in the growth period."

The parent company of Perfect Diary, Yixian E-commerce, once stated in the prospectus that the company has cooperated with nearly 15,000 KOL with different popularity, including Li Jiaqi and Viya, among which more than 800 have more than 1 million followers.

However, domestic beauty cosmetics are gradually approaching international brands, and one obvious performance is to find celebrity endorsements.

In October 2020, Zhou Xun officially announced that it would become the global spokesperson of the perfect diary brand; In May of this year, Dilraba officially announced that it would become the global spokesperson of colorkey Ke Laqi brand …

There are also differences between domestic brands and international brands in the evaluation criteria of marketing effect. Different from international brands, which emphasize the subtle influence of marketing on consumers, domestic brands pay more attention to the immediate conversion rate, that is, the effect of bringing goods.

The most intuitive performance is that many bloggers have added shopping links or soft implants in their videos. When choosing KOL, the brand will also measure the data of its historical goods, and cooperate with bloggers with higher selective prices.

"Users have the habit of buying international brands and may consume them at any time, but for domestic products, if consumers don’t buy them today, they may not take the initiative to buy them in the future." Diu diu said.

In addition, the pricing of domestic brands is low, and the cost of trial and error for consumers is low, which also provides the possibility for brands to assess the instant conversion rate.

Overwhelming marketing seems to be the key password for the new brand to break the circle.Naturally, they also invest a lot in marketing. "As far as I know, there are no fewer than five domestic beauty brands with a marketing budget of over 100 million this year." Diu diu said.

Too frequent marketing may attract users’ disgust. "When bloggers on all platforms are pushing the same product, consumers will inevitably have rebellious psychology."

If the marketing investment is too much, the expenses for product research and development will naturally decrease. This has also led to some domestic beauty brands being called "marketing with heart and making products with feet" by the outside world.

Beauty brands are crazy about marketing, but do they make money?

It doesn’t seem to be.

Diu Diu said that the marketing expenses of most products often account for 50%-60%, including anchor commission, pure grass type marketing, etc., plus operation and maintenance, manpower, warehousing and other costs, so that the brand hardly makes any money.

But in order to gain a foothold in the market, marketing is both helpless and inevitable for the brand.

"I sometimes feel that some brands pay too much attention to marketing, but this is something that can’t be helped. As a person in the beauty industry, I know about new products through marketing, not to mention consumers. " Guo Xianger said.

"There are some very old cosmetics brands with good research and development capabilities and product quality, but the products are not hot." Diu Diu also noticed the influence of marketing on products.

There may be two reasons behind this, one is that the brand’s marketing ideas can’t keep up, and the second may be that there is no money to do marketing.

"Some brand new products are put on the shelves, and 500 to 1,000 talents are found for promotion at one time, while some traditional domestic brands hope for’ tap water’. However, the volume and volume of’ tap water’ obviously cannot compete with the pyramid promotion of new brands. There are still some old players who know to do marketing, but their ideas and styles are not fast enough, so they have been eliminated by the market in the wave of Internet e-commerce. " Diu diu said.

This makes it difficult for domestic brands to reach consumers without marketing. Insufficient marketing can’t stimulate the splash, and too much marketing will lead to consumer disgust. This is a difficult battle to control.

Another problem in front of domestic beauty cosmetics comes from consumers’ stereotyped cognition.

In the minds of many consumers, domestic brands are equated with "cheap prices", and few consumers are willing to look at the design and product development behind the products. This also leads to the brand’s lack of motivation to increase R&D costs in the short term.

Fortunately, in the domestic beauty industry full of thorns, there are also some products with both reputation and quality.

Guo Xianger once bought an eyebrow pencil with "khaki color" and one from 9.9 yuan. "The color and durability are good, and it will not agglomerate. The eyebrows drawn are well-rooted." She said.

She once compared the eyebrow pencil of "khaki color" with the eyebrow pencil of "Bei Lingfei", an American make-up brand, which cost more than 160 yuan. "I can’t see any difference by using these two eyebrows to brush the eyebrows on the left and right sides, and I even think the’ khaki color’ looks better."

Although some products have been vomited, domestic beauty may still be worthy of consumers’ patience."Even if it is an international brand, no product is perfect. For example, a lip glaze, if it is bright, it must be sticky; If it is matte, then I will accept it to a certain extent. " Guo Xiang said.

Surprisingly, the growth space of domestic beauty cosmetics is not limited to the domestic market, and brands such as Huaxizi, Perfect Diary, Zhiyouquan and Tangduo are all seeking to go to sea.

"In 2020, we began to make efforts to go to sea. By the end of May 2021, Perfect Diary had become the top cosmetics seller in Vietnam on the Shopee platform, the top cosmetics seller in Singapore and Malaysia, and the Top 1 in loose powder sales in the Philippine market." The person in charge of the perfect diary said.

Most domestic beauty brands set their first stop at sea in Japan, South Korea and Southeast Asian countries, and these products with the imprint of China are also very popular overseas.

"The concentric lock lipstick with China elements sold out quickly on the first day of its launch, and once entered the top three of the Japanese Amazon lipstick sales list." The relevant person in charge of Hua Xizi said.

There are also Japanese netizens who marvel at the West Lake Imprint Gift Box of Hua Xizi, inheriting the craft design of oriental aesthetics, and its related Twitter content was once on the Japanese Twitter hot search. "According to feedback from many users, our Miao Impression Gift Box has also triggered reverse purchasing by Japanese users, and the price has even been fired from 900 yuan to 2,000 yuan." The person in charge added.

Figure/Hua Xizi official (Hua Xizi concentric lock lipstick)

There is no denying that domestic beauty cosmetics are indeed immature, but users should also treat their achievements in a short time dialectically. There is no perfect person, and there is no perfect brand.

In the domestic beauty industry, giants and upstarts have emerged. But if you want to further expand your territory, players need to put out more chips.