As a new compact pure electric SUV launched by Xpeng Motors, it has attracted much attention. Its starting price of less than 120 thousand yuan, highly intelligent system and leading endurance performance in the same class can be said to have set off a wave of enthusiasm. Therefore, today we will analyze this car.

Competitiveness of pricing strategy

Tucki MONA M03 has launched three models, with the price range of 1198-155,800 yuan. The starting price of less than 120,000 yuan is very competitive in the compact pure electric SUV market. Compared with many models of the same class, this price threshold is lower and more close to the people, especially suitable for those consumers who are price-sensitive but want to experience intelligent electric vehicles.

The pricing strategy of less than 120 thousand yuan not only expands the potential user group, but also effectively reduces the threshold for users to buy cars. For most consumers who want to enter the new energy vehicle market, the price of MONA M03 makes it a very attractive choice. Because this price range is a car purchase alternative list for the largest consumer group.

Intelligent advantage

At present, apart from battery life, major manufacturers focus on intelligence, and Tucki MONA M03 is no exception. Tucki MONA M03 adopts a pure vision intelligent driving scheme without laser radar, and comes standard with 20+ intelligent sensing hardware, including 2 millimeter-wave radars, 12 ultrasonic radars, 3 auxiliary driving cameras, 4 360 HD panoramic cameras, 1DMS cameras, which support intelligent parking in the whole scene, keeping the lane centered) and ACC adaptive cruise. The top model M03 MAX version is also equipped with two NVIDIA DriveOrion chips, and four additional driver-assisted cameras and high-precision positioning units, with high-speed NGP and urban NGP intelligent navigation driver-assisted functions. He Xiaopeng also stressed many times that Tucki MONA M03 has the best intelligent driving ability in the same gear.

In addition to intelligent driving, Tucki MONA M03 is intelligent in the car. A 15.6-inch central control large screen is standard in the car, using Qualcomm 8155, which supports 3D perceptual map rendering, gesture control, multi-finger flying screen, remote control and intelligent voice assistant in four-tone area, and there are a wealth of small programs in the APP store.

In order to "cut corners", Tucki MONA M03 has no instrument screen and HUD, and the vehicle information and data are concentrated in the central control screen. But if you want to have an instrument, Tucki "sweetly" designs one for you, but you need to spend 599 yuan to buy it.

The power part is not outstanding.

Tucki MONA M03 provides two kinds of power, the maximum power is 140 kW and 160 kW respectively. The batteries are available in 51.8 kWh and 62.2 kWh, with cruising ranges of 515 km, 580 km and 620 km respectively. The acceleration time is 7.8 seconds and 7.4 seconds. The chassis of the former McPherson+rear torsion beam may say that this data is too general. Don’t forget that this price only sells you more than 100,000 yuan? In case there is another discount.

The appearance is pretty good.

Tucki MONA M03 has a body length of 4780mm and a wheelbase of 2815mm, which is similar to that of Tesla. The shape of the whole vehicle uses the latest AI quantitative aesthetic design language, and the T-shaped starship light group with simple shape and end-to-end echo is full of scientific and technological sense. Of course, I think the most attractive thing is its tail, the overall visual effect is very smooth, and it also adopts a hatchback design.

Keep the interior simple.

The interior of MONA M03 in Tucki focuses on minimalist design, the cockpit is designed with magic space, and it is equipped with ergonomic cloud seat, which supports two adjustment modes: comfortable co-pilot and spacious rear row. The whole system comes standard with an insulated panoramic canopy. In addition, MONA M03 has 18 speakers and 7.1.4 surround sound with sky channel. In official terms, move Live house into the car.

Generally speaking, Tucki MONA M03 has also given some sincerity, although it takes the parity route.

Comparison with the same class of vehicles

In terms of product positioning, Tucki MONA M03 will compete with BYD Qin PLUS EV, GAC Ai ‘an and Volkswagen ID3. In contrast, Tucki MONA M03 has certain advantages in face value, intelligent driving, active safety and energy consumption. And compared with Qin PLUS EV and AION S, Tucki MONA M03 driving on the street should not be like a car ride! Compared with Volkswagen ID3, Tucki MONA M03 is cheaper, smarter and richer in configuration, which overseas brands have always been unable to beat China brands.

Market prospect outlook

To sum up, Tucki MONA M03 has obvious competitive advantages in the compact pure electric SUV market. Its starting price of less than 120,000 yuan, leading intelligent system and excellent endurance performance enable it to attract consumers who are price-sensitive but eager for intelligent experience. Especially the younger generation of consumers, they have a higher demand for technology configuration and intelligent functions, and Tucki MONA M03 can just meet this market demand.

On the [car home Changsha Preferential Promotion Channel], we brought an exciting news: the high-profile luxury car-an unprecedented preferential activity is under way. As a car model deeply loved by consumers, at present, in Changsha, the maximum discount amount is as high as 60,000 yuan, and the minimum starting price has been adjusted to an attractive 189,900 yuan. This undoubtedly provides consumers in Changsha with an excellent opportunity to buy a car. Want to seize this rare preferential opportunity and experience the charm of FAW-Volkswagen CC as soon as possible? Please be sure to click the "Check Car Price" button in the quotation form to get the latest and most favorable car purchase conditions.

FAW-Volkswagen CC is deeply impressed by its dynamic design. The front face adopts a family-style design, and the angular air intake grille and LED headlights complement each other, creating a strong visual impact. The overall body lines are smooth, elegance and strength coexist, showing the elegance of an advanced sports car.

FAW-Volkswagen CC creates an elegant and dynamic profile with its slender body size, specifically, the length of 4865mm, the width of 1870mm and the height of 1459mm, and the wheelbase of 2841mm. The front and rear wheel tracks are 1586mm and 1572mm respectively, which ensures good driving stability. Its tyre size is 245/45 R18, and the matching of tire and rim shows its athletic performance and exquisite feeling. On the whole, the side lines of FAW-Volkswagen CC are smooth and powerful, providing excellent visual enjoyment for drivers and passengers.

The interior design of FAW-Volkswagen CC focuses on luxury and technology, and adopts an exquisite leather steering wheel, which provides manual up and down+front and rear adjustment functions to ensure the comfort and convenience of drivers. The 9.2-inch central control screen stands in the center of the instrument panel, equipped with advanced voice recognition control system, which supports multimedia, navigation, telephone and air conditioning operations. The seat is made of leather /Alcantara, which is comfortable and rich in texture. The main and auxiliary seats are equipped with front and rear, backrest, height adjustment and lumbar support functions, and the main seat also provides additional heating function. At the same time, the car is equipped with USB and Type-C interfaces, with three in the front row and two in the back row to meet the multimedia needs and charging needs of passengers.

For FAW-Volkswagen CC, its 2.0T engine can output the maximum power of 137 kW and the maximum torque reaches 320 Nm. This engine is equipped with 186 horsepower and 7-speed wet dual-clutch gearbox, which provides drivers with strong power performance and smooth driving experience.

To sum up, car home car owners are full of enthusiasm and satisfaction with the evaluation of FAW-Volkswagen CC. He particularly emphasized the dynamic performance of the vehicle, saying that the power surge in Sport mode met his driving needs. In terms of appearance, he is obsessed with the unique sliding back body and borderless door, which makes him feel proud every time he opens the door. Such praise has undoubtedly added more charm and attraction to FAW-Volkswagen CC, making it an ideal car integrating power and aesthetics.

　　The appearance of 22 executive cars is sharp and sharp, and all of them show unparalleled leadership temperament. The coordination and design of headlights, bumpers and aluminum decorative parts make tough straight lines glow the whole body.

　　22 Range Rover Executive 3.0 Gasoline P400 Plus Edition Color: Black/Black 1.268 million

　　Configuration: HSE, all-in-one black, visual aid, head-up display, driver’s aid package, 360-ring car image, radar ranging, 825W audio, front seat massage, front and rear seat ventilation and heating, four-wheel drive air conditioning, air purification, refrigerator, second-generation terrain feedback, windshield heating, 22-inch diamond wheel hub, black piano wood interior, mahogany steering wheel and trailer package.

　　The overall interior of 22 Land Rover Range Rover Executive 3.0T gasoline is close to the direction of "luxury", which combines the characteristics of SUV and the essence of luxury car. Everything that can be touched and touched in the car reflects Land Rover’s perfect pursuit of details, and the personalized interior design echoes the appearance, which makes the body exude a confident, calm and poised king temperament.

　　The rear row of the 2 Land Rover Range Rover Executive 3.0T gasoline is basically unchanged, with ample seating space and no problem for four adults at the same time. The whole vehicle seat is wrapped in top-grade leather, but instead of using high-grade Oxford perforated leather like the old one, it is replaced with perforated Windsor leather, adopting a new seat style, and the whole interior will bring you a brand-new feeling, and the padding is also sufficient, so the seat is very comfortable and supportive.

　　The 22 Land Rover Range Rover Executive Edition is equipped with a V6 3.0T engine with 400 horsepower L6 and an 8-speed automatic manual transmission. The body size is 5020*2073*1868mm, the maximum speed is 225, the acceleration per 100 kilometers is 6.5s, the comprehensive fuel consumption is 8.8L, the wheelbase is 3120mm, the fuel tank volume is 104L, the maximum power is 294, and the maximum power speed is 5500-6500.

　　Our company promises: We won’t make the lowest price in the market, the lowest price is not guaranteed, the highest price is not guaranteed, and the highest price is unfeeling. We only earn what we should earn, pay what we should, do things seriously, and win-win cooperation. If we cooperate with you, we can’t guarantee that you will spend the least money. I can guarantee that you will save the greatest heart and get the situation of quality, efficiency, interests and win-win. We look forward to the cooperation of every new and old customer! Serve with your heart and pass on trust! I am willing to cooperate with you for a long time!

　　Cao Yi’s telephone number is 15122436666 with WeChat.

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.

　　　　　"It’s good-looking, but after watching it, I feel a little strangely confused. For example, like many people, I expected the battle scene to be exciting before entering the scene, but after watching it, I couldn’t say it; you thought the whole film would be a very tense and serious movie, like or that, but it turned out to be not…" Just as the Hong Kong writer Wang Yixing said in his comments, this "Guild War" directed by Lin Chaoxian and starring Zhang Jiahui, Peng Yuyan and others brought a sense of surprise to too many ordinary audiences. The relaxed laughter outside the blood boiling made it a really surprising Chinese movie in the summer of 2013. As of August 26, the box office results of "Guild Wars" exceeded the 100 million yuan mark. Although the process was difficult, the laughter and applause from the audience and the spontaneous word-of-mouth praise between each screening were the best encouragement for this industry conscience work besides the ticket price of tens of yuan. At the same time, a poster titled "Undefeated Life" was also exposed, and the film will continue to "fight" in the summer film market.

Lin Chaoxian’s passion and tenderness

　　　 Chen Jiashang, the director who once brought Lin Chaoxian out, immediately said after watching the film at the premiere of "Guild Wars": "This is Lin Chaoxian’s best work so far!" Of course, this is not a casual statement. "Guild Wars" is "bright" and "transcendent" compared to "Witness" and "Informant", and can completely withstand the test of audience reputation and comments from all sides. "Do you think these formulaic boxing movies are heavy? No, the rhythm is smooth, the literary drama and martial arts are tightly interwoven, combined with blood and sweat, and there are tears in the smile. Zhang Jiahui, the poor dysfunctional young woman Mei Ting and the young daughter Li Xinqiao see the truth in adversity, warm and sincere. Li Xinqiao is very lively and cute, and she is delightful. She is like a stroke of God and runs through the whole play. As for the fighting part, it is quite realistic.

　　　 In the words of columnist Jin Qingsong, it is not difficult to realize that the director Lin Chaoxian pours out the same passion and tenderness into this work as before. Of course, Lin Chaoxian’s tenderness is not only there, because the length of the film is limited, and he also wants to add the unfinished interest in this story as an "easter egg" into the closing credits. If you are not in a hurry to leave the scene before the end of the film, but patiently take a few minutes and pay attention to the photos interspersed in the closing credits, you can find that the director’s explanation of the later development of the characters in the film may have another feeling.

Amazing Zhang Jiahui

　　　 "You thought that Zhang Jiahui would try to show you the whole film with the serious expression of’wooden mouth ‘like’The Informer’ or’Witness’, but you can’t help but see the bone-changing dragon that we miss and are familiar with again and again, making you Gag (cold joke) and making you laugh. From the time he pretended to be happy in front of Lu Mixue, to the time he played a male-male kissing joke with Peng Yuyan, you will not be able to help it…" I believe this kind of comment will be very close to most people’s feelings. However, Zhang Jiahui’s contribution to "Guild Wars" is not only that.

　　　 If you pay attention to Zhang Jiahui’s works, he is completely dedicated to everything in "Witness", "Informer", and other films. This time, for his role in "Guild Wars", Zhang Jiahui went through hell-style hard work and trained himself to a reborn body. Competing with Peng Yuyan in the limelight, he made this good movie. Coupled with the warmth and comedy of "Cheap Hui", it created a different Zhang Jiahui, which once again made the audience exclaim.

　　　 Zhang Jiahui’s will is admirable. After watching "Guild Wars", countless people have the urge to get up in the morning to exercise, but it is unknown when they will wake up the next morning. As the saying goes, non-professionals should not imitate at will, "Maybe the only one who can learn from Zhang Jiahui is to take the same nickname as him in the film: Xiao Hui." In the face of "Guild Wars", can we only laugh at ourselves like the writer Ma Jiahui? Not necessarily, it’s up to you!

In today’s automotive industry, "ever-changing big sofa" is not a new word, but for migrant workers under the "fast food rhythm", multi-purpose car can indeed bring great convenience. Compared with the feelings and beliefs of "mountains, rivers, lakes and seas", they are more concerned about getting enough and good sleep during lunch breaks. As a pure electric household SUV specially designed for practical young family users this year, Lantu Zhiyin just meets the more comprehensive car needs of hard-working consumers.

After the pre-sale release of the Chengdu Auto Show, its popularity has been rising, and the editor also has high expectations for this new car. Not long ago, taking advantage of the new car to the store, we also went to the store for the first time to clock in to see the charm of Lantu’s bosom friend.

01

As the first model built by Lantu based on a new generation of self-developed pure electric platform, Lantu’s bosom friend not only caters to consumers’ aesthetic demands in design, but also attaches more importance to practicality and consumer experience. With a more beautiful pure electric body and body ratio, it creates a larger interior space, with a leading 71% large room acquisition rate in the same class, making the car have 969mm rear large leg space, 1380mm large rear seat width, 3 180 adults sitting is not crowded, and 527L large trunk storage space, it is not a problem to put 5 20-inch suitcases; at the same time, it also has 1328L large trunk expansion volume, and hidden 72L second-layer storage space, which can hold the happiness of the whole family and start happily.

In addition to the large space, Landu’s bosom friend also maximizes the comfort in the car. The 10-layer zero-pressure comfort seat is a DINAMICA imitation suede seat, the backrest adopts a 10-layer zero-pressure comfort design, and the seat cushion adopts an 8-layer zero-pressure comfort design. Compared with the industry convention, the backrest and seat cushion have added a comfort sponge layer. The comfort sponge has good softness and can provide a comfortable first ride touch. It can provide a "big sofa-style" soft experience during the ride, and also has a "variety" function like a Transformer. In rest mode, you can adjust the main and co-pilot to your favorite custom position with one click, so that you can take a more comfortable nap; the rear seat can achieve 5 gears and 10 ° adjustment from 117 ° to 127 °, which can be adapted to different The backrest angle of the consumer supports the demand; and the front seat can be connected to the second row of seats after removing the headrest and laying it flat, turning it into a "lying flat" sleeping cabin in seconds. And in order to meet the temporary office needs of consumers, the co-pilot is also equipped with an intelligent hidden electric small table board, which is not a problem for short-distance office work.

02

In the current era of intelligent and high-speed development, Lantu is also well aware of consumers’ intelligent travel needs. Therefore, it has also given full preferential treatment to Lantu’s confidant. The first Lantu Xiaoyao cockpit is equipped with a 15.05-inch OLED curved edge sliding screen, which is different from the long central control screen on the market. This screen can be moved according to the needs of the main and co-pilot, and has a built-in 8295 Qualcomm Snapdragon chip. It has a faster 5G network, with clear and delicate display effects, smooth and convenient operation, supplemented by a large screen and rich entertainment resources, bringing a higher quality travel entertainment experience.

In addition, Landmap Zhiyin is equipped with NOA high-speed pilot assistance system, with 5 millimeter-wave radars, 10 cameras and other hardware, which can automatically get up and down the ramp, automatically merge, parallel avoid, road edge avoidance, optimal lane selection and other practical and commonly used functions in high-speed and urban expressway scenarios; and is also equipped with FCW forward collision warning, AEB automatic emergency braking, AEB-JA intersection assist, MEB low-speed emergency braking, ESA emergency steering assist, ELK emergency lane keeping, LDW lane departure warning and other 14 high-level active safety functions, making travel more secure, which is related to the problem of parking difficulties for most novice drivers. The new car is equipped with full-scene RPA remote control parking, APA full-scene automatic parking, RDA tracking reversing, and RVM remote moving functions, no matter what Parking spaces allow them to become "old drivers" and easily park in and out in one step.

03

Of course, when it comes to electric vehicles, it is inevitable to avoid issues such as control, battery life, charging, etc., and Lantu’s confidant has the longest 901km cruising range in the same class, whether it is city travel or self-driving long-distance travel, allowing consumers to truly say goodbye to mileage anxiety. And, thanks to the global 800V high-voltage silicon carbide platform, Lantu’s confidant electric drive efficiency is as high as 92.5%, and it has 99.4% of the highest efficiency of electronic control. While meeting consumers’ passion for speed, every kilowatt-hour of electricity is not wasted. In terms of energy supplementation, Lantu’s confidant has 5C ultra-fast charging technology, which can achieve a 15-minute battery life of 515 kilometers, bringing consumers a more extreme travel experience.

In terms of battery safety, Landu’s confidant is equipped with a new generation of amber battery 2.0, which adopts the industry’s highest energy density battery pack technology to maintain the long-lasting battery life of the vehicle. At the same time, the new generation of amber battery 2.0 applies the industry’s highest 16-heavy hard core structure protection and thermal safety technology to achieve "no water, no leakage, no fire, no explosion, and no thermal diffusion". After more than 20 industry-leading tests and more than 1,200 comprehensive experiments, redundant safety standards ensure foolproof, so that every trip is safe and worry-free.

?Write at the end?

The arrival of Lantu’s confidant, with its more recognizable high-value, more hardcore three-electric strength, better comfortable space, and unforgettable safety quality, has truly achieved compatibility with the diverse car needs of the current generation. It is reported that the new car will be officially launched on October 13, and there may be more new surprises at that time.

Welcome to [Autohome Fuzhou Promotion Channel], bringing you the latest car purchase benefits. Currently, the much-anticipated promotion is being launched in Fuzhou with unprecedented intensity. Surprisingly, car buyers can enjoy a cash discount of up to 140,000 yuan, making the original starting price 962,800 RMB even more attractive. This is undoubtedly a great opportunity for consumers who love performance and luxury to buy a car. If you are interested in Mercedes-Benz GLE AMG and want to seize this price reduction opportunity, then please don’t hesitate to click "Check Car Price" in the quotation form immediately and let professional consultants reveal more preferential policies for you to help you easily own this high-performance car.

The Mercedes-Benz GLE AMG is stunning with its unique exterior design, with smooth and powerful front lines. The large air intake grille is blackened and embedded with the AMG exclusive logo, highlighting its high-performance identity. The overall style fuses the classic elements of Mercedes-Benz and the sports essence of AMG. The body lines are sharp, exuding a strong sense of movement and luxury, allowing people to recognize the status of its high-performance models at a glance.

As a luxury high-performance SUV, the Mercedes-Benz GLE AMG’s body lines are smooth and dynamic, demonstrating the combination of power and elegance. It has a body size of 4937mm long, 2015mm wide and 1782mm high, and the wheelbase reaches 2995mm, providing passengers with a spacious and comfortable interior space. On the side of the car, the rim style of the AMG logo is unique. With the front tires of 275/45 R21 and the rear tires of 315/40 R21, it not only enhances the driving stability, but also shows its sporty side. Whether it is the body proportions or the details, the Mercedes-Benz GLE AMG fully reflects the essence of its high-performance model.

The interior design of the Mercedes-Benz GLE AMG highlights its combination of luxury and high performance. The delicate Nappa leather and carbon fiber/flip fur seats not only provide ultimate comfort, but also reflect the sporty atmosphere of the AMG. The driver will hold the steering wheel, wrapped in leather and supports electric up and down + front and rear adjustment, and the embellishment of carbon fiber elements adds a sense of movement. The 12.3-inch high definition central control screen stands in the center of the dashboard, integrating multimedia system, navigation and phone control, making it easy to operate and full of technology. The seat configuration is rich, including front and rear adjustment, backrest adjustment, leg rest and waist support, providing personalized support for passengers. The front seats are also equipped with heating and ventilation functions, as well as power memory functions, to ensure the perfect driving experience for the driver. The second row of seats can also be adjusted for front and back, and the rear seats support proportional reclining, providing a flexible combination of space for passengers and cargo.

The Mercedes-Benz GLE AMG is equipped with a powerful 3.0-liter turbocharged engine, which releases 435 horsepower and reaches a staggering maximum power of 320 kilowatts. The torque output is also excellent, reaching 560 Nm. With a 9-speed automatic transmission, this engine provides the driver with an excellent driving experience and response speed.

Conclusion:

In the ever-changing automotive market, Mercedes-Benz GLE AMG has always won the favor of consumers with excellent performance and luxury experience. In this promotion, we not only offer highly competitive prices in good faith, but also to give back the trust and support of our customers for the Mercedes-Benz brand. Seize this opportunity, you will not only have a top-performance driving experience, but also enjoy this rare car purchase benefit. Mercedes-Benz GLE AMG, waiting for your driving, waiting for your exploration, let us start this journey of coexistence of performance and passion together. Please inquire, Mercedes-Benz GLE AMG will bring you driving pleasure beyond expectations!

　　Editor’s Note

　　The densely listed new cars have prepared "New Year’s goods" for the Spring Festival car market in the Year of the Dragon. The beautiful appearance of Guochao and Xinchao, the innovative technology that pays equal attention to power and intelligence, and the humanized design that takes into account comfort and control… Chinese brand new energy vehicles are using higher performance, higher wisdom, higher cost performance, and more diverse scenarios to ignite the enthusiasm of the automobile market. It has become a highlight of the Spring Festival market in the Year of the Dragon, and will also make a strong impact in the global automotive new energy era.

　　Polar Krypton 007

　　As the first pure electric luxury car of JK, JK 007 features a 90-inch integrated smart light screen, an integrated die-cast rear-end aluminum body, an 800V high-voltage system, and the latest technology developed by JK, with a zero-hundred acceleration of only 2.84 seconds and a range of up to 870 kilometers. It can also be charged for 15 minutes and a range of 610 kilometers.

　　Extreme Krypton 007 is equipped with 8295 smart cockpit chips as standard in all series, with 30 TOPS of super computing power, and up to 64 apps can be resident in the background at the same time. The car and machine respond faster and human-machine interaction is smoother. In terms of intelligent technology, the car is first equipped with two of Extreme Krypton’s latest technological achievements: ZEEKR 007 OS 6.0 system and "Vast Intelligent Driving" intelligent driving system. Among them, ZEEKR 007 OS 6.0 introduced the Kr AI big model for the first time, accelerating the evolution of Extreme Krypton 007’s voice interaction ability. After starting the Kr AI big model, EVA can become the owner’s "personal intelligent assistant", completing tasks such as searching for news, scheduling and translating. " The intelligent driving system starts from the actual scene and covers all scenarios of intelligent parking, high-speed and urban intelligent driving. The car provides two hardware solutions of "LiDAR + Vision Fusion" and "Pure Vision", and the number of perceived hardware can reach up to 31. It is worth mentioning that the car is based on the standard NVIDIA DRIVE Orin intelligent driving chip of the whole series, with a computing power of up to 508 TOPS. In addition, for the parking scenarios in actual use by users, JK 007 has specially developed a fingertip parking function, allowing users to easily deal with various non-standard parking spaces.

　　Chery Fengyun A8

　　As the first model of the Kunpeng Super Hybrid C-DM developed by Chery, the Fengyun A8 is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid special engine. Relying on six technologies such as the fourth-generation i-HEC intelligent combustion system, the engine thermal efficiency is 44.5%, and the fuel consumption of the WLTC 100-kilometer feed is only 4.2 liters. In addition, the stepless super electric hybrid DHT has a maximum EV mechanical efficiency of 98.5%, which can achieve a pure electric battery life of 127 kilometers of CLTC. With the efficient performance of saving oil and electricity, the Fengyun A8 can achieve a comprehensive battery life of more than 1400 kilometers of WLTC. It is worth mentioning that the Fengyun A8 can complete 30% to 80% of the energy in 19 minutes.

　　In terms of safety, the Fengyun A8 car uses 80% + high-strength steel, the front aluminum alloy anti-collision beam coverage rate is 78.13%, and it has 10 airbag configurations, of which the side air curtain is 1983.7 mm long and has a wider coverage. After the collision, the side air curtain airbag maintains a pressure of 65% for 6 seconds. The Fengyun A8 battery pack has IP68 waterproof and dustproof capabilities, and applies a 2-millisecond active power failure and -35 ° C to 60 ° C OurHours domain temperature control strategy.

　　In terms of intelligence, Fengyun A8 adopts 8155 smart chip, the car system can be turned on in 2 seconds, equipped with 24.6 inch dual screen, HMI5.0 digital interactive interface, Fengyun A8 also has L2.9 level intelligent driving assistance capabilities, which can realize 19 active safety and driving auxiliary features, including TSI traffic sign recognition, 540 ° transparent chassis and other functions.

　　Denza N7

　　Tengshi N7 is an intelligent luxury five-seat model launched by Tengshi Automobile, which is positioned as a hunting SUV. It is divided into two battery life versions: 702km and 630km. Coupled with 230kW double-gun overcharging technology, it can replenish 350km in as little as 15 minutes, effectively eliminating the mileage anxiety of the owner.

　　It is worth mentioning that the Denza N7 is equipped with intelligent pulse self-heating technology, which greatly optimizes the charging time in low-temperature environments, and realizes all-weather, all-scene high-efficiency temperature control + energy supplementation, which can meet the heating needs of all scenes in charging, driving, parking, etc., bringing a more efficient car experience.

　　As the initiator of the second half of the intelligent car of Tengshi, the intelligent level of Tengshi N7 is particularly commendable. It is equipped with three intelligent technologies: intelligent cockpit, intelligent driving, and intelligent chassis, breaking the inherent thinking of intelligent cars and proposing the development direction of intelligent-electric integration. At the same time, based on the advanced technical architecture, Tengshi N7 also efficiently integrates the "Eye of the Gods" high-level intelligent driving assistance system with the "Yunnian-A" intelligent air body control system, making the whole vehicle highly comfortable, stable, supportive, and passable.

　　Ruifeng RF8

　　Ruifeng RF8 is positioned as a medium and large-scale business and home MPV. It adopts the new Guochao design language and simultaneously introduces three front face shapes: dragon scale, volley, and Qingyun, as well as five body colors and four interior combinations, each with a national style charm.

　　In terms of power, the Ruifeng RF8 offers two solutions: 3DHT electric hybrid and 8AT fuel. In terms of intelligence, the Ruifeng RF8 launches two types of smart cockpit models, among which the Hongmeng smart cockpit uses a 15.6-inch Huawei smart screen, and the Zhiling smart cockpit uses a 12.3-inch dual screen, allowing users to have more choices. In addition, the Ruifeng RF8 also has an L2 + level intelligent driver assistance system with up to 19 functions, including highway navigation, forward travel warning, and assisted automatic lane change.

　　As an MPV product, the Ruifeng RF8 has also been deeply cultivated in comfort. The Ruifeng RF8 chassis carefully adjusted by the German Volkswagen expert team performs well in terms of ride comfort, handling stability and steering performance. With the support of excellent chassis performance, the Ruifeng RF8 also achieves a braking distance of less than 40 meters at a speed of 100 kilometers per hour. In terms of safety, the design indicators include occupant protection safety index, vehicle safety index, and vehicle auxiliary safety index, all of which are benchmarked against the 2023 version of China Insurance Auto Safety Index G level. The brand-new cage-type body, ultra-high-strength integrated double-sided thermoforming door ring design, integrated laser welding process, and the standard 6-seat side air curtain + 4 airbags for the main and auxiliary drivers, etc., are designed with high standards, high-level manufacturing, and high-intelligence configuration to provide users with a sense of security.

　　BYD Song L

　　Song L, known as "BYD’s most beautiful SUV", has become BYD’s face value and traffic responsibility since its listing.

　　The exterior of the Song L follows BYD’s "Pioneer Dragon Beauty" design, with a low body posture, 3D dragon whiskers, a dragon waist line and a suspended roof making the new model highly recognizable, while details such as the electric rear wing and frameless doors show individuality.

　　Due to the upgrades in various aspects, Song L’s handling performance is excellent. The whole series is equipped with a standard chassis suspension with front and rear arms and rear five links, which has strong roll control and strong grip ability. The intelligent damping body control system – Yunnian-C, realizes the perfect compatibility of vehicle comfort and handling. The CTB battery body integration technology adopted by the e-platform 3.0 makes the torsional stiffness of the body reach 40,400N · m/°, the torsion shape of the body is changed less, and the body responds faster. The front narrow and rear wide tires, iTAC intelligent torque distribution system and other configurations help Song L increase the upper limit of control.

　　In addition, the Song L is also equipped with intelligent functions such as DiLink smart cockpit and smart entry. Among them, the intelligent network system is 100% compatible with the Android ecosystem, and introduces rich ecosystems such as Autonavi map, Danar audio, Himalayas, NetEase Cloud Music, etc., to create a variety of car scenarios. The full-scene intelligent voice in the car has a wake-up response time of 400 milliseconds, and can control more than 1,000 core functions, greatly improving driving convenience.

　　SmartWorld S7

　　Zhijie S7 is the first pure electric car of Hongmeng Zhixing. It integrates Huawei’s latest intelligent technology and full-dimensional security. A number of "black technologies" bring users a new smart travel experience.

　　The Smart S7 creates a high-end fashionable appearance and a more extreme space experience with a new OneBox design. The golden curve of the body not only shapes the ultra-low wind resistance, but also brings a durable and advanced curved surface, which is very powerful. The new DriveONE 800V silicon carbide high-voltage power platform and Huawei Tuling intelligent chassis are launched, combining extreme power and intelligent driving control, accelerating fast and braking, zero hundred acceleration takes only 3.3 seconds, and the braking distance of 100-0km/h is as low as 33.5 meters. At the same time, the new Huawei "Giant Whale" 800V battery platform allows the Smart S7 to charge for 5 minutes and have a battery life of 215 kilometers, and can also achieve an ultra-long battery life of 855 kilometers under CLTC conditions.

　　In addition, the Smart S7 debuts the HarmonyOS 4 smart cockpit, which cooperates with intelligent technologies such as the HUAWEI ADS 2.0 high-level intelligent driving system, and will be connected to the Huawei Pangu AI large model. The voice assistant Xiaoyi continues to evolve, bringing a more intelligent travel experience. The first to take the new 192-line lidar, the AEB (automatic emergency braking system) capability of the Smart S7 has evolved again, and the automatic emergency braking supports a maximum of 120km/h. The Smart S7 not only supports NCA (smart driving pilot assistance) in urban areas without pictures across the country, but also launches the parking and driving function. The vehicle can independently find a parking space. At the same time, it can summon the parking space with one click and drive to the summoning point, realizing the intelligent and convenient car experience of "car back to the parking space, I go back to my house".

　　QJIE M9

　　The flagship SUV of luxury technology, Wenjie M9, is built on the new luxury D-class SUV platform, adopts a new family design language, uses skyline design, and levitates the roof, not only creating a visual experience of luxury texture and majesty, but also achieving ultra-low wind resistance of 0.264Cd. In terms of spatial layout, Wenjie M9 adopts a 3.04 square meter flat floor design, supports a variety of seat modes with 3, 4, 5, and 6 seats, and its sense of vision, space, and flexibility are comparable to mainstream MPV models. Whether it is a family of three or a trip of six, it can meet the user’s full scene travel needs.

　　As the flagship model of Hongmeng Zhixing, Wenjie M9 has a number of original or first-of-its-kind features in the industry, including the industry’s first car-grade intelligent projection system, Huawei’s original seat with separation patented technology, and the industry’s first zero-gravity seat with horizontal adaptive dual armrest function, providing users with an unprecedented comfortable cockpit experience. More importantly, the M9 brings together Huawei’s smart car full-stack technology, equipped with Huawei’s iDVP digital base, Hongmeng intelligent cockpit, Huawei Pangu model, Huawei ADS2.0 high-end intelligent driving assistance system, Huawei Tuling intelligent chassis, Huawei megapixel intelligent projection headlights, Huawei Adventure head-up display system, etc., and together creates the leading generation experience of the M9 in intelligent cockpit, intelligent driving control, intelligent driving, intelligent safety, etc., setting a new standard for the new energy intelligent electric vehicle industry.

　　Geely Galaxy E8

　　The Geely Galaxy E8 is developed based on the SEA global intelligent pure electric architecture, with the size of a C-class car and the performance of a supercar. It is outstanding among B-class pure electric cars.

　　The Galaxy E8 uses a large number of Chinese cultural elements in its shape. Its appearance adopts a "ripple aesthetic" design. The wind resistance coefficient of the whole vehicle is only 0.199. The interior adopts the design of Santan Yinyue Suspension Sound, which realizes the integration of technology and culture. Relying on the world’s first 45-inch 8K Boundless Smart Screen, Qualcomm Snapdragon 8295 flagship cockpit chip, Galaxy OSN-Boundless Edition car system, Xingrui AI big model and other industry-leading forward-looking technologies, Galaxy E8 has created a "Galaxy Boundless Smart Cockpit" with more interaction and immersion. Through the Galaxy crystal knob in the car, users can "cross" in multiple scene applications such as "space sleep cabin" and AI music rhythm desktop with one click. The Galaxy E8 is equipped with Flyme Link, and the Meizu 21 Geely Galaxy customized version mobile phone is launched simultaneously. In addition, the Galaxy E8 is also equipped with an exclusive "accompanying drone", which can shoot pictures and share the large screen of the car in real time.

　　In terms of safety, the Galaxy E8 series comes standard with a "ten-grid" battery anti-collision structure, an aviation aluminum alloy "mesh-shaped" front anti-collision beam, an integrated boron steel door ring, a four-layer A-pillar with a strength of 1500MPa, a dragonfly force transmission structure, and safety protection technologies such as the passenger’s flying airbag, the Aegis battery safety system, and the battery management system BMS3.0 system. In terms of power, the Galaxy E8 has 400V and 800V models, with a maximum battery life of 665 kilometers. By equipped with the latest three-electric technologies such as high-performance SiC silicon carbide electric drive and high-performance four-wheel drive system, the Galaxy E8 also has performance performance such as 3.49 seconds zero-hundred acceleration and a 5-minute charging battery life of 180 kilometers.

　　Tank 700 Hi4-T

　　After the Tank 300, Tank 500 and other models, the launch of the new flagship model Tank 700 Hi4-T of Great Wall Motors’ tank brand has once again refreshed the benchmark of new energy hardcore off-road vehicles.

　　Thanks to the professional technical calibration team of the tank brand, the off-road performance of the Tank 700 Hi4-T has reached a new height: the new car can provide 12 driving/all-terrain mode options, covering 38 off-road conditions around the world; the 3.0T Hi4-T technology architecture is equipped to fill the industry gap in the large-displacement hybrid assembly. Its comprehensive power is 385kW, comprehensive torque is 800N · m, and zero-hundred acceleration takes only 5 seconds. Equipped with million-level active suspension, through the combination of air spring and CDC electromagnetic shock absorber, the body height and suspension are adjustable, thus taking into account the driving experience of asphalt and non-paved roads.

　　As the only model in the independent brand equipped with an electronic disconnectable stabilizer bar, the tank 700 Hi4-T can also achieve the separation/connection of the stabilizer bar through the electro-hydraulic system, quickly completing the decoupling/connection of the left and right wheels. In the case of extreme off-road, it can increase the 60mm suspension rebound stroke, thereby increasing the contact area between the wheel and the ground, and passing through most off-road road conditions. At the same time, as the vehicle speed increases, the stabilizer bar is automatically connected, reducing the vehicle’s roll angle when cornering, strengthening the driving stability.

　　New Lynk & Co 09EM-P

　　The new Lynk & Co 09EM-P is a "safe and mobile home" built by Lynk & Co based on its insight and understanding of the needs of family cars. It has not only the free driving experience of off-road vehicles and performance vehicles, but also the luxury and comfort comparable to MPVs.

　　The panoramic island cockpit of the new Lynk & Co 09EM-P has a flexible layout, with 5-gear adjustment of the front headrest, an integrated 4-way electric leg support up to 28 cm, and an adjustable maximum of 56 °; it adopts a tidal channel design, the two-row double-sided seats can be moved outward, and the central channel can be easily expanded. In addition, there are functions such as a one-button rest mode and a massage lounge chair.

　　The new Lynk & Co 09EM-P has a flying fish double-cavity air suspension system: double-cavity air suspension + CCD continuous damping adjustable electronically controlled shock absorber, high and low soft and hard adjustable, multi-gear height adjustment, taking into account comfort and control; EM-P super extended range electric solution: 555Ps supercar horsepower, the maximum output power of the power system is 408kW, the maximum output torque is 844N · m, and the zero-hundred acceleration is 4.9 seconds; ultra-long battery life: CLTC pure electric cruising range is 190 kilometers, and the CLTC comprehensive cruising range is 1430 kilometers; ultra-low fuel consumption: WLTC 100 kilometers fuel consumption is only 1L; SPA architecture: ultra-long front anti-collision beam, covering an area of nearly 1650 square centimeters, the overall thickness of aluminum alloy material is 45 mm, plus the front and rear thermoformed steel stringer structure, etc., to provide global safety.

In car home Tai ‘an preferential promotion channel, we are pleased to announce that Chery Automobile is carrying out preferential activities! As a popular SUV model, the discount range of Tiggo 8 in Tai ‘an area is as high as 20,000 yuan, and the starting price is only 92,900 yuan. This is an excellent opportunity for you to own a car with excellent performance and rich configuration at a more favorable price. If you want to know more details about the Tiggo 8, please click "Check the car price" in the quotation form to get a higher discount!

Tiggo 8 is an SUV model with fashionable appearance. Its front face design adopts a brand-new family-style design language, and the front grille is decorated with a large area of chrome, which shows the luxury temperament of the whole vehicle. The body lines are smooth, the lines are concise and powerful, and the overall style is fashionable without losing stability. The side of the car body is decorated with a large area of chrome plating, and with the design of double waistline, the whole car is more dynamic. The rear of the car is designed with penetrating taillights, which makes the whole car more fashionable. At the same time, the Tiggo 8 is also equipped with two exhaust pipes from both sides to make the whole vehicle more sporty. Generally speaking, the design of Tiggo 8 is fashionable and meets the aesthetic needs of young consumers.

Tiggo 8 is a medium-sized SUV with a body length * width * height of 4700*1860*1746, a wheelbase of 2710mm, and front and rear tracks of 1582 and 1604mm respectively. The car uses 235/55 R18 front and rear tires and is equipped with fashionable rims. The lines on the side of the car are smooth, showing a sense of movement and strength. The height of the car body is moderate and the visual effect is very atmospheric.

The interior design of Tiggo 8 car series is simple and generous, with leather steering wheel, which feels comfortable and can be manually adjusted up and down and back and forth. The size of the central control screen is 10.25 inches, and the operation is smooth. The multimedia/charging interface includes 2 USB in the front row and 1 USB/Type-C in the back row. The seat is made of imitation leather. The main seat can be adjusted in front and back, backrest and height (2 directions), and the auxiliary seat can also be adjusted in front and back and backrest. The front seats also have a heating function. The second row of seats can be adjusted by backrest, and the rear seats can be laid down in proportion. The overall interior configuration is rich and the driving comfort is high.

The Tiggo 8 is equipped with a 1.5T 156 horsepower L4 engine with a maximum power of 115 kW and a maximum torque of 230n m.. This engine has excellent power performance and can provide drivers with abundant power output. At the same time, the 6-speed manual gearbox makes driving more flexible and smooth. No matter on urban roads or highways, Tiggo 8 can bring excellent driving experience to drivers.

In the evaluation of car home car owners, we can see that Tiggo 8 has performed very well in many aspects. From the driving experience, the stability and acceleration of the Tiggo 8 have been highly recognized by the owners, which also makes the drivers feel great comfort and security during driving. At the same time, the sound insulation effect of Tiggo 8 has also been well received by the owners, and both wind noise and tire noise are effectively controlled, so that drivers can enjoy a quieter driving environment. In addition, the design of the Tiggo 8 is magnificent, and the space inside the car is very spacious, providing passengers with a more comfortable ride experience. The most surprising thing is that there is no smell in the car of Tiggo 8, which also makes the owner trust its quality more. It can be said that the Tiggo 8 has demonstrated its own strength and advantages in many aspects, and it is a trustworthy automobile product.

On December 28th, Xiaomi Automobile held its first press conference in Beijing. # Xiaomi Auto Price # # Xiaomi Auto Yan Value # # Xiaomi Auto Technology Conference # and many other topics boarded the hot search, which caused widespread concern.

Lei Jun: Strive to become the top five automobile manufacturers in the world.

On the 28th, @ Xiaomi Auto released the first batch of official photos of SU7 Gulf Blue.

Lei Jun, founder and CEO of Xiaomi Technology, also released Weibo at the same time: "This is Xiaomi SU7 Gulf Blue!"

Lei Jun said at the press conference：“I hope to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts.And strive for the overall rise of China’s automobile industry. Lei Jun introduced Xiaomi’s technical achievements in motor control, battery, die casting, intelligent driving and intelligent cockpit.

Lei Jun said that Xiaomi should lead the industry in core technology. Technological innovation in the field of electric motor control has applied for 155 patents and authorized 60 patents.

In terms of battery technology, Lei Jun mainly introduced Xiaomi’s 800V silicon carbide high-voltage platform and CTB integrated battery technology, which can support up to 150kWh, and CLTC has a battery life of over 1200km. In addition, Xiaomi andIt took two years to overcome many difficulties, and the industry pioneered the battery inversion technology to ensure the safety of drivers to the maximum extent. Xiaomi has built its own battery pack factory, and has made technological innovation in the battery field. It has applied for 132 project patents and authorized 65 patents.

In terms of intelligent driving,Lei Jun introduced that at present, the total investment in this area has increased to 4.7 billion yuan, the exclusive team has more than 1,000 people, and the test mileage has exceeded 10 million kilometers. Xiaomi AI Lab has 3,000 AI engineers, who have independently developed the underlying algorithms and actively introduced the latest technologies, such as fully integrating into the big model.

Lei Jun: Seriously build a good car.

The estimated price is "really a bit expensive"

Lei Jun said that the road to building a car is not easy. We must start from the underlying core technology, invest ten times, and seriously build a good car. He set goals for the team, and at least 100 technologies should be "first, only and most".

This conference is mainly a technical conference, but at the same time, Lei Jun also pre-released Xiaomi SU7, which has three appearances: Gulf Blue, Elegant Grey and Olive Green. In terms of performance, it supports the ejection start, with a top speed of 265km/h, an acceleration of 2.78 seconds per 100 km, a braking distance of 33.3m per 100 km, a turning radius of 5.7m, unlimited freedom to customize the automatic driving mode and 800km battery life. At present, Xiaomi SU7 has been mass-produced in small batches, but it still needs to climb, and it will be officially released in 2024.

"Don’t call it 99,000 or 149,000. It’s impossible. We still have to respect technology." After comparing the various models, Lei Jun said.

"The pricing of Xiaomi SU7 is indeed a bit expensive, but it will definitely make everyone feel that it is expensive and reasonable, and the experience will definitely exceed everyone’s expectations."Lei Jun said, "Please wait a few more months."

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

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On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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