According to the official report of Chang ‘an, the second generation of Chang ‘an Yidong was officially listed on March 27th, 2018, with the pre-sale price of 80,000-110,000.

In appearance, the front face of the new car is very similar to that of Ruicheng CC. The large-area front air intake grille with sharp headlights also brings high recognition. The overall lines are very smooth and stretched, with a good fashion atmosphere. This style front face will also become the future family-style design language of Changan’s products. The tail shape is also rich in layers, and the duck-tail spoiler, with black decorative pieces and chrome trim around the back, is very sporty.

In terms of size, the length/width/height of the new car is 4710×1820×1490mm (including shark fin antenna 1505mm), and the wheelbase is 2700mm, which is 90mm and 40mm higher than the current model in terms of length and wheelbase respectively, which is basically the same as the direct competitor-Emgrand GL.

The interior part also adopts brand-new family modeling elements, the lines of the center console are smooth, and the overall design style is quite similar to that of Ruicheng CC released earlier. The new Yidong interior adopts a two-color design, with a large area of silver decorative board, black piano paint decorative board and soft material with imitation stitching design, which has a good texture as a whole. In addition, the new car is equipped with a 10.25-inch LCD screen with a high-definition resolution of 1920*720, which integrates Changan inCall 3.0 intelligent car interconnection system, and has the functions of reversing images and monitoring the right blind spot.

In terms of power, the new car only provided a 1.6L naturally aspirated engine code-named JL478QEN, with in-cylinder direct injection technology, with a maximum power of 128 HP, and the parameters are consistent with the current models. In the transmission system, two different gearboxes, 5-speed manual and 6-speed automatic, are matched with the engine.

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The exterior design of the Lexus RX is full of luxury and dynamic, with a tough front face and a family-style spindle-shaped design for the air intake grille, which is exquisite and powerful. Its body proportions are coordinated, and the streamlined body lines reflect the elegance of Lexus. The overall style not only shows the dignity of the luxury brand, but also does not lose the sporty atmosphere, bringing users a unique visual enjoyment.

With its refined body proportions and streamlined design, the Lexus RX presents an elegant side profile. The body measures 4890mm x 1920mm x 1695mm and the wheelbase reaches 2850mm, which provides passengers with a large interior space. The tire size is 235/60 R19, and the front and rear wheels are used in this specification. With the wheel design, it not only enhances the dynamic feeling of the vehicle, but also enhances the overall visual effect. From the side, the RX fuses power and elegance, showing the characteristics of a luxury SUV.

The interior design of the Lexus RX presents a perfect blend of luxury and technology. The exquisite leather steering wheel provides an excellent grip, and its electric up and down + front and rear adjustment functions ensure driver comfort. The center console is equipped with a large 9.8-inch screen, which is clear and easy to operate. It integrates multimedia systems, navigation, telephone and air conditioning controls, and supports automatic speech recognition, which is convenient for users to operate easily during driving.

The seats, whether for the main driver or the co-pilot, are made of imitation leather to provide a comfortable and durable ride experience. Both the main and passenger seats support multi-directional adjustment, including front and rear, backrest, height and lumbar support, to ensure comfort during long-distance driving. The rear seats also take into account the needs of passengers, support backrest adjustment, and are equipped with a proportional reclining function to enhance space flexibility.

Overall, the interior design of the Lexus RX emphasizes practicality and luxury, creating a comfortable and advanced driving environment for both drivers and passengers.

The Lexus RX is equipped with a 2.5L displacement L4 engine with a maximum power of 139 kilowatts and a torque output of 241 Nm. This engine provides abundant power to the vehicle, and with the E-CVT continuously variable transmission, it ensures a smooth driving experience and fuel economy.

Summarizing the reviews of car owners, the Lexus RX has won praise for its elegant and elegant exterior design. Although it does not have an overly ostentatious visual impact, its durable temperament and exquisite craftsmanship details, such as the "spindle" grille and exquisite lamp design, reflect the brand’s insistence on quality. This is the charm of the Lexus RX, which has won the long-term love of car owners with its low-key luxury.

On May 31st, the new generation of super intelligent electric hybrid SUV Galaxy L7 under Geely Automobile was officially launched. The new car launched a total of 5 versions, and the official guide price was 138,700-173,700 yuan, which was lower than the market expected price, richer configuration, and more "fried" rights and interests, giving consumers sincerity.

Galaxy L7’s listing, the most surprising is the price. High-end positioning and the superposition of various technology configurations, I thought it would be the same price as Avita 11 and Zhiji LS7 300,000 yuan, but in the end it gave an absolutely affordable price.

The Geely Galaxy L7 new car is equipped with a "new generation Raytheon Hybrid 8848" power system, which perfectly integrates energy saving, performance and handling.

In terms of energy saving, the new generation Raytheon hybrid engine B-Plus has the highest thermal efficiency of 44.26% in the world, with a fuel consumption of only 5.23 liters (NEDC 4.4L) per 100 kilometers of power loss, and a comprehensive cruising range of 1370 kilometers under CLTC conditions.

In terms of performance, Raytheon’s 3-speed variable frequency electric drive DHT Pro is the first intelligent electric drive in the world to achieve P1 + P2 dual motor overclocking drive. The system has a comprehensive maximum power of 287 kW, a comprehensive maximum torque of 535 Nm, a 100-kilometer acceleration of only 6.9 seconds, and supports ejection start, with a top speed of 240 km/h.

In terms of handling, the Geely Galaxy L7 is based on a world-class e-CMA architecture, with excellent grip and excellent corner handling, taking into account driving comfort and handling stability.

Geely Galaxy L7 has the only smart love cockpit in the same class, standard 8155 flagship cockpit chip and 8.10 billion times per second super cloud computing power support Star Smart Computing Center dual computing power base, and Galaxy NOS cockpit operating system, so that the daily operation and response speed is greatly improved, to achieve "second hands, second touch, second response" smooth car experience.

As early as February this year, Geely launched the Galaxy brand. Geely announced at the main venue of the Hangzhou Asian Games that it will launch seven products in the next two years, four of which belong to the intelligent electric hybrid L series, the first electric hybrid SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year; the other three belong to the intelligent pure electric E series, and the first pure electric product E8 will be delivered in the fourth quarter of this year.

On April 18, Geely Galaxy L7 Smart Love Cockpit and Super Experience Officer Program was officially released; on May 13, Geely Galaxy L7’s first Aegis battery safety system completed the first basic test at the Tianjin China Automotive Center New Energy Inspection Center, with excellent results. The battery pack acupuncture link gave people a new understanding of domestic battery safety technology. When the new car was launched on May 31, Geely did not show off its comparative advantages with major competitors, but actually showed everyone what the Galaxy L7 itself has.

Looking back at the listing of Geely Galaxy L7, we can clearly feel the rationality and determination of Geely Automobile, which is a strategic sobriety and height that an autonomous car company has achieved after going through the baptism of the market.

Nowadays, the automotive industry competes not only in the mechanical structure of vehicles, but also in the intelligence of vehicles. Two years ago, Geely launched the low-orbit satellite Internet project for vehicles and autonomous driving. Last year, Geely completed the acquisition of Meizu mobile phones.

It can be said that the emergence of Galaxy L7 is just a product and achievement in the overall industrial ecology of Geely Automobile Cloth. Here, we also clearly see the sufficient width of the vision of Geely Automobile’s management team.

The latest news is that Geely Galaxy’s new energy experience center has been newly opened, and hundreds of stores across the country have opened at the same time. The pace and speed of Geely Galaxy’s market advancement are beyond everyone’s imagination. From this, we also clearly find that Geely Galaxy L7 represents not only the launch of a new car, but also the real progress and improvement of autonomous car companies over the years.

　　As a new generation of super intelligent electric hybrid SUV under Geely, the Galaxy L7 always puts safety first, especially in terms of battery safety. Geely advocates that "no amount can be done too much for safety". Not long ago, the Aegis battery equipped with the Galaxy L7 not only passed the battery needling test recognized as the most difficult to pass in the industry, but also completed the four vehicle-level battery safety tests of 40km/h forward scraping, 7km/h rear scraping, 20km/h negative impact and vehicle bottom support, once again pulling the battery safety to a higher dimension.

　　However, the safety of Geely Galaxy L7 does not solely come from battery safety. At the recent Raytheon Electric Hybrid 8848 Full Scene Experience Season event held by Geely, Geely Galaxy L7 is empowered by the technology of 3-speed variable frequency electric drive DHT Pro to show the outside world that under the full scene, the full range of driving safety of Galaxy L7.

　　Next, let’s take a look at what safety genes the 3-speed variable frequency electric drive DHT Pro has injected into the Galaxy L7.

　　Generally speaking, traditional extended-range electric vehicles and general single-speed electric hybrid models can cover 85% of travel scenarios, but in the face of high-speed, climbing and other harsh scenarios, the engine must take into account both power generation and drive. In the case of power loss, it is prone to stall accidents. Models equipped with 3-speed variable-frequency electric drive DHT Pro can intelligently adjust the speed ratio according to road conditions and power requirements, and easily cope with all road conditions including highways, ramps, and curves. The power reserve is sufficient, and the output is timely and efficient. With ultra-high power generation efficiency and the advantages of full-speed domain parallel connection and three-speed speed ratio adjustment, it can ensure that the whole vehicle will not stall, and the power will be available at any time.

　　In the face of demanding working conditions such as climbing and off-road escape, the 3-speed variable frequency electric drive DHT Pro will instantly adjust the energy distribution, gear position and working mode. Through frequency conversion adjustment, it makes full use of the system’s comprehensive power of up to 287kW and the wheel end torque of 4920Nm, and explodes a powerful power reserve in the way of "downshifting and increasing torsion".

　　In the mountain road, in the face of constant entering and exiting bends, the speed needs to change with the road conditions. But no matter what the situation, the 3-speed variable frequency electric drive DHT Pro not only ensures timely power response and smooth gear shift, but also allows the whole vehicle to obtain stronger tracking and stability, making mountain road driving more secure.

　　New energy electrification is developing rapidly, and the single-speed DHT "usable and sufficient" state in the electric hybrid market can no longer fully meet user requests. If the single-speed electric hybrid can meet 85-90% of the vehicle scene needs, the 3-speed variable frequency electric drive DHT Pro can meet 99% of the full scene needs with more efficient, more performance and safer overall performance, or will become a high-quality choice for future electric hybrid models.

I believe many people were amazed when they saw the brand-new 2018 BYD Tang for the first time, and even felt a little proud, feeling the drifting feeling of China people standing up. But today I’m going to pour cold water on everyone, and I’m going to remind all the novices who are about to buy Tang to be alert and need to think about it a lot.

The new family-style design "Dragon Face" adopted by the second generation of Tang Dynasty, the whole body is round and smooth, attracting many fans. However, this car still uses BYD S7′ s 2.0T nose with a maximum horsepower of 205 horses, which is also used by Tang Plug-in. This 48 code-named BYD

The 2.0T turbocharged engine of 7ZQA model is derived from Ford’s Ecoboost 2.0TGTDI engine, which was developed through so-called retrograde. This machine head has undergone simple adjustment. For example, the cylinder diameter is 87.3×83mm and Ford’s 2.0T is 87.5×87.5mm, etc., and the original high-power engine is compressed to 205 horsepower, and all the shortcomings of Ford EcoBoost2.0T are perfectly inherited. The following is the S7 complaint of Chezhi. Of course, this problem will also occur in the future:

Then we can see from the table the shortcomings of BYD S7, such as jitter, insufficient power, automatic flameout and steering gear failure. This may not only be a technical problem, but also a congenital defect in the engine and the vehicle assembly itself. Automatic transmission models rarely turn off automatically, because once they turn off, the steering assist function will inevitably stop working, which is really shocking!

Our car shadow also interviewed a chat screenshot of a car owner who bought BYD Tang’s second-generation fuel version in July this year through BYD Tang Cheyou Group:

Mr. Qu expressed his fuel consumption problem of BYD Tang in a very funny way, and some people in the group were ready to defend their rights, but many websites didn’t show it. At present, BYD Tang II has the following problems: 1. The engine is obviously shaking at idle speed, and the shaking feeling is obvious when holding the steering wheel. 2. The tire is too thin, so be careful when crossing the gravel road, and the tire noise is obvious. 3. The slide rail of the middle handrail is too loose, and it will slide around with a little effort. 4. The front wheel passes through the stagnant water road and causes sideslip, and the steering wheel feels strong. You need to hold the steering wheel tightly with both hands to keep it stable.

Therefore, don’t listen to the brainwashing bombing of you by the network water army. It is no small matter to buy a car. I believe that people who buy domestic cars at this price are basically white and don’t understand cars. It’s easy to be fooled. Once fooled, there is no way to complain. So be careful when buying a car!

　　After a man in Xi ‘an picked up the mobile phone of a foreign tourist, he expressed his willingness to return it and returned the red envelope of 168 yuan sent by the owner. If this is the end of the matter, it will be a warm-hearted good deed, but the man refused the red envelope not because he was "grateful", but because he wanted a "lucky number": "666 yuan or 888 yuan." To this end, Xiao Xie, the original grateful owner, was a little upset.

　　A few days ago, Xiao Xie, who worked in Beijing, went to Xi ‘an to play, during which she accidentally lost her iPhone6. Xiao Xie told The Paper that the mobile phone was not commonly used, so he didn’t find it lost until he returned to Beijing.

　　Fortunately, Xiao Xie got through to the lost mobile phone, and the picker offered to return it. To facilitate communication, Xiao Xie and the pickup "Little Leopard" added WeChat friends. On WeChat, Xiao Xie told "Little Leopard" that he could send his mobile phone by express delivery, so he didn’t have to bear the cost. At the same time, Xiao Xie gave a red envelope of 168 yuan to "Little Leopard" to express his gratitude.

　　After receiving the red envelope, "Little Leopard" said "nothing, welcome" and said "I will send it to you tomorrow." Xiao Xie thanked me again, and said, "This mobile phone is not worth much, but thank you very much for sending it back to me. Don’t worry, after you send it, I will definitely send you a red envelope to thank you. There are still many good people in society … …”

　　But after a while, "Little Leopard" returned the red bag of 168 yuan to Xiao Xie, and told Xiao Xie, "I can answer your phone, add your WeChat, and I will definitely send you the phone. It’s no use asking for your phone number. You send a lucky number … New Year’s Day. Believe me, just don’t believe me. "

　　The picker "Little Leopard" returned the 168 yuan red envelope offered by the owner Xiao Xie, asking for the "lucky number". Photo courtesy of respondents

　　According to Xiao Xie, he later communicated with Little Leopard on the phone and learned that the "lucky number" mentioned by Little Leopard was 666 yuan or 888 yuan. After some communication, Xiao Xie decided to give "Little Leopard" 666 yuan.

　　However, Xiao Xie was not comfortable in his heart: "I have taken the initiative to send him a red envelope of 168 yuan to thank him, and promised to send him another red envelope after receiving the mobile phone, but I didn’t expect him to ‘ Geely number ’ It costs so much money. I bought that mobile phone in 2016. I dropped it many times and changed the light screen three or four times. Now it is estimated to be worth several hundred dollars. If you can’t find it if you lose it, that’s all, but if you can get it back, you still want to get it back as much as possible. After all, you used it yourself. "

　　In order to prevent another accident, Xiao Xie decided to find a friend in Xi ‘an to help him get his mobile phone, and then gave "Little Leopard" 666 yuan. On February 19th, Xiao Xie’s friend saw "Little Leopard" in a community outside Zhongshan Gate in Xi ‘an. After transferring 666 yuan to the other party, he got Xiao Xie’s mobile phone back.

　　In recent years, due to the loss of mobile phones, news about the conflict between the owner and the picker has been reported frequently. In this regard, lawyer Zhao Liangshan, a senior partner of Shaanxi Hengda Law Firm, analyzed the legal issues involved.

　　Zhao Liangshan believes that Article 79, paragraph 2, of the General Principles of the Civil Law of China stipulates: "Lost property, drifting objects or stray animals shall be returned to the owner, and the expenses incurred therefrom shall be repaid by the owner." Article 112 of the Property Law stipulates: "When the right holder receives the lost property, he shall pay the finder or the relevant department the necessary expenses for keeping the lost property." Therefore, the lost property belongs to the owner, and the picker should return it to the owner.

　　According to Article 92 of the General Principles of Civil Law: "If improper benefits are obtained without legal basis and losses are caused to others, the improper benefits obtained shall be returned to the person who has suffered losses". If the picker does not return it, it will constitute unjust enrichment.

　　Zhao Liangshan said: "As for whether it is legal for the picker to ask for 666 yuan or 888 yuan, the key depends on whether the requested fee belongs to the actual cost incurred by custody. If the expenses are actually incurred due to the custody of the picker, it is legal. On the other hand, if there is no charge due to storage, the pickup person may violate the provisions of the Criminal Law on extortion and be suspected of extortion. If the factor does not reach the standard of conviction and sentencing, but the circumstances are bad, the public security organ may impose public security punishment on it according to the provisions of China’s Law on Public Security Administration Punishment. "

Original title: Domestic spy war film "Boutique" still needs to be polished.

The director’s new spy war film has been highly praised since its release. According to the cat’s eye data, the film won 46.823 million box office on the first day of release, exceeded 200 million on the second day, and the douban score remained at 7.7 points, ranking first in the "May 1st" film. Above the Cliff can achieve such excellent results. It is very important that it shows the new style of domestic spy film creation, especially in audio-visual language.

The film creates a tense and bleak atmosphere with oil-painting colors and unique sound effects. In the opening shot of the film, the brushwork technique similar to Russian classical oil painting shows the magnificent scenery of the north to the fullest. Russian painters often use strong tone contrast to express natural scenery, wash and practice with pens, and create a unique space atmosphere. The use of sound effects perfectly laid the overall tone for the film. When four underground party member parachuted into the snow, the friction between clothes and snow was particularly harsh in the empty and lonely mountain forest. Combined with the restrained facial expressions of the actors, the inner pressure and fear of the characters were amplified, which also made the audience feel anxious.

In addition, the creator also creates characters through light and shadow and scenery, which makes them have a certain sense of sculpture. For example, in the scene of Zhou Yi chasing Chu Liang, Zhou Yi leans against the wall, and the background is dark. The light source on the right side hits him, and the strong light and shadow outline the figure’s face, body outline and clothes texture. He leaned against the wall motionless, his eyes focused, and the whole person was like a sculpture. The shadow of the brim forms an oblique shadow on his face, which divides the side face of the character in half. This cutting method implies the complex identity of Zhou Yi in extreme environment.

The irregular composition in the film creatively combines the classic elements of foreign films such as street fighting, chasing and crashing. For example, when the underground party was chased by the enemy, the director used a panoramic view to shoot, and the characters fled in crowded, closed and chaotic residential alleys. The large building walls formed a sense of oppression on the characters, which was the externalization of the power contrast between the two sides and the embodiment of the psychological pressure of the characters themselves. The audience also produced a kind of extreme fear, anxiety and depression.

Undoubtedly, the audio-visual language of Above the Cliff is exquisite and unique, and it is not an exaggeration to call it an audio-visual feast. But unfortunately, it is still slightly thin in narrative, especially compared with domestic spy war TV series.

First of all, spy war TV plays pay attention to the ethical basis and emotional expression of creation. Vow Silence, Latency, The Right Way in the World is Vicissitudes, Cliff and Kite, which are highly praised by the audience, all sew the elements of spy war into the family narrative. In each "special" family, members have different social backgrounds, political positions and complex emotional entanglements. For example, Yang Liren and Yang Liqing, two brothers in the TV series "The Right Way on Earth is Vicissitudes", are both brothers and political enemies, one is the Kuomintang and the other is communist party. The two men not only retained the frankness between brothers, but also had the vigilance and preparedness between political enemies. At the same time, everyone’s ending is inseparable from the historical trend. This is also a continuation of the traditional narrative mode of "integration of family and country", which fits the audience’s psychology of watching movies.

The movie "On the Cliff" also tries to integrate the family and the country into the spy war narrative, so it designs the scene of Zhang Xianchen and Wang Yu looking for their children. However, the two clues are in a free state, and it is difficult for the audience to "empathize".

Secondly, spy TV plays attach importance to the polishing of the text, with meticulous plot logic and delicate suspense delay. The TV series "Latent" is good at making use of the casual words of little people to become an important incision for the protagonist to reverse, and this important information is often interrupted by another important plot point. This interlocking narrative way makes the audience dare not slack off. The spy film The Wind attaches importance to the rigor of logic, and it adopts a unique closed space narrative, learns from the game of "Wolf Man Killing" and integrates elements of western game theory, all of which enhance the audience’s sense of participation in discrimination and analysis. The stunning reversal of the role identity has prompted the audience to ponder every detail carefully.

In contrast, Above the Cliff lacks flipping, and the protagonist Zhou Yi is too upright. As soon as he appears, the audience can already guess his true identity, and the sense of suspense is weakened, which can’t perfectly release the charm of spy war works.

Furthermore, the spy war TV series also maximizes the tension of the story by showing the disparity between the enemy and ourselves. The TV series "Cliff" created Gao Bin, a treacherous and meticulous spy leader. He trusted Zhou Yi on the surface, but in fact he secretly designed it many times to kill Zhou Yi. Zhou Yi’s repeated self-help not only shows his shrewdness and wisdom, but also shows the cruelty of his struggle against the enemy incisively and vividly. Even some villains in the play can’t be ignored, such as special agents Lu Ming and Liu Kui, who are skilled and loyal, not only don’t leave any chance for Zhou Yi, but also have to be on tenterhooks all the time and dare not make any mistakes.

At this point, the plot setting and character relationship of Above the Cliff are slightly simple. Although Gao Bin is sinister and cruel, it is not enough to compete with Zhou Yi, thus weakening the narrative tension of the story. In addition, the portrayal of villains is too faceless and low-energy. For example, Jin Zhide, a supporting role, appears to be full of rage and lack of wisdom.

It is worth mentioning that both the films Wind and Above the Cliff are trying to create group images, which requires the works to be more comprehensive and meticulous in depicting characters. The characters in the movie "Wind" have distinct personalities, and are feminine and biting "sissy" Bai Xiaonian; Gu Xiaomeng, who is graceful and enchanting but has a deep mind; Li Ningyu, who is gentle, cool and arrogant, and Wang Zhiguo, who is serious and deep, have unique personality-driven behaviors to create impressive characters. However, the four main characters in Above the Cliff are not distinctive enough, especially Xiaolan. The creator lacks a deep description of her personality and professional ability, and it is difficult to convince the audience that she is a qualified spy.

Group drama also requires that each character should have a solid plot line, but Above the Cliff has obvious character line fracture. The main character Xiaolan’s character line is obviously weaker than the other three, which undoubtedly lacks the necessary driving force for the development of the core plot.

Undoubtedly, On the One hand, On the Cliff, with its unique audio-visual performance, we can see the progress of China’s spy war movies, and stylized spy war movies are on the way. In order to make a better domestic spy film, the creator should not only polish the audio-visual techniques carefully, but also base himself on the story, and combine the real beauty with the artistic beauty with solid narrative logic, delicate suspense settings and real and full human images. Only in this way can the audience’s emotions be summoned and the core beliefs be effectively conveyed. (Author: Jiang Muyang, Ph.D. student of film science in 2020 in China Academy of Art)

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

tag

On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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　　Yesterday morning, Beijing time, just a few minutes before the China women’s volleyball team won the championship in Rio, good news came back from Kansas City, Missouri, USA. Hao Jingfang, a female writer, won the Best Short Story Award in the 74th Hugo Award for her "Folding Beijing". Hugo Award is known as the Nobel Prize in Literature of science fiction, which is the second China writer to win the award after Liu Cixin’s Three-body. In her speech, she said, "I don’t want my novel to come true. I sincerely hope that the future will be brighter."

　　acceptance speech

　　I hope the future is brighter.

　　Last year, Liu Cixin won the Hugo Award with the English version of Three-body, which promoted the development of the whole science fiction industry in China. This year, Hao Jingfang continued to heat up from being shortlisted to winning the award again. Coincidentally, the English translators of their winning works are both Chinese science fiction writers Liu Yukun. At the end of April this year, Hao Jingfang won the attention of domestic publishers after being shortlisted for the Hugo Award. First, he published the autobiographical novel Born in 1984, and then he concentrated on publishing Lonely Deep, Far Away and Wandering Sky.

　　In the face of outside enthusiasm, Hao Jingfang himself is relatively calm. In an interview with the Beijing Times, she said that she didn’t want to create a cage for herself. "Too much attention may not be a good thing, which will affect the pace of life." Before the winners were announced yesterday, she was in a normal and tangled state. On the one hand, she felt that "winning the prize was not completely unexpected", on the other hand, she was thinking about going to the loser’s party.

　　When Hao Jingfang delivered her acceptance speech, she expressed her thoughts on the plot setting in the novel. She said, "Science fiction writers like to consider all possibilities, good or bad, lucky or unlucky. They will discuss what strategies to adopt to deal with aliens and so on. Basically, they live in countless parallel universes. In the novel Beijing Folding, I put forward a possibility of the future and faced various problems. At the same time, I also put forward a solution, which is obviously not the best result, but it is not the worst. I personally don’t want my novel to come true. I sincerely hope that the future will be brighter. "

　　Inner circle reaction

　　Liu Cixin: I find it hard to believe that she wrote it.

　　China’s science fiction literature circle is not big, and Liu Cixin has always appreciated Hao Jingfang. He once compared Hao Jingfang’s style with the works of science fiction master Ray Bradbury, saying that "she sprinkled a poetic sunshine on our common science fiction themes". At the Shanghai Book Fair yesterday, Liu Cixin launched and signed the English version of the trilogy "Three-body", and nearly a thousand copies were signed on the spot, which shows the popularity.

　　After learning that Hao Jingfang won the prize, he first expressed his congratulations. When talking about the work "Beijing Folding", Liu Cixin said that it was well written: "This work is very different from her previous works. If you just show me this work, I can hardly believe that it was written by her. Jing Fang’s previous works are very beautiful and elegant, and because she has a doctorate in economics, her settings are all based on the economy. " Hao Jingfang once said that her novel wanted to write the "warmth" of this cruel setting.

　　During the signing process, a reader asked Liu Cixin if he would write short stories in the near future. Liu Cixin said: "At the beginning, I wrote a lot of short stories, mainly because it was difficult to send long stories at that time." In just two years, Chinese people’s enthusiasm for science fiction has rapidly warmed up. Yao Haijun, editor-in-chief of Science Fiction World magazine, believes that Liu Cixin’s award has ignited Chinese people’s enthusiasm for science fiction, while Hao Jingfang’s award will help readers adjust their mentality to normal.

　　Who’s Hao Jingfang?

　　Hao Jingfang was born in Tianjin in 1984. At the age of 9, he read "100,000 Why" and decided to become a scientist. In 2002, he won the first prize in the 4th New Concept Composition Competition. When she was shortlisted for the Hugo Award, a Zhihu netizen said, "This girl was a scholar in the class next door that year. The ranking she took in the new concept composition seemed to be enough for the Chinese Department of Peking University to be exempted from the exam, and then she was admitted to the Physics Department of Tsinghua. At that time, I also thought that this kind of learning god appeared in the list of scientific research cows a few years later. As a result, I saw that she was nominated for the Hugo Award. It was really IQ crushing all the time. "

　　In 2006, Hao Jingfang graduated from the Department of Physics in Tsinghua University and entered the Tsinghua University Astrophysics Center. In this year, he officially began to write science fiction. So far, he has published the novel Wandering in the Sky, the collection of short stories, such as Star Traveler, Far Away and Lonely Deep. Later, Hao Jingfang transferred to Tsinghua University School of Economics and Management to pursue a doctorate, and in 2013, he began to work for China Development Research Foundation.

　　In the novel "Beijing Folding", she fictionalized Beijing as a triple space, and people in each space were in different situations. The protagonist was a garbage man, Lao Dao, who ventured to deliver letters in other spaces in order to pay the kindergarten tuition for the picked-up children. At present, the novel is included in the new book "Lonely Deep". In addition, the reporter learned from Palm Reading Technology that the electronic version of "Lonely Deep" has downloaded more than 300,000 copies in just two months since it was launched on June 17.

　　Jinghua Times reporter Tian Chao

At 20 o’clock on the evening of October 29th, Beijing time, in the 10th round of Ligue 1 in the 2023-24 season, Paris Saint-Germain challenged brest away. In the first half, 17-year-old Zaire emeri broke the deadlock with a long-range shot, and then Li Gangren assisted Mbappé to expand the score and Mounie pulled back a goal; In the second half, brest equalized the score with a corner kick, and Mbappé finished the winner with a penalty in the 89th minute. In the end, Paris Saint-Germain beat brest 3-2 and rose to the second place in the standings.

In the 3rd minute, Paris broke into the opponent’s restricted area. Li Gangren’s shot was blocked by goalkeeper Bizot, and then his teammate’s supplementary shot was confiscated by Bizot. In the 6th minute, emeri received a return volley from his right foot at the top of the arc, and Bizot saved the ball with his fists. In the 13th minute, Donaruma passed the ball from the backcourt directly to the opponent, but the cross from the brest player directly crossed the bottom line.

In the 16th minute, emeri received a cross from his teammates in front of the penalty area. He passed a defender and came to the penalty area and slammed the door with his right foot. The ball was like a shell, and Bizot could do nothing. Paris was 1-0 brest.

In the 22nd minute, Li Gangren volleyed vigorously from the right side of the restricted area, and Bizot held the ball out of the crossbar.In the 28th minute, taking advantage of brest’s massive pressure, Paris fought back. Li Gangren picked up the ball in the backcourt and passed it to Mbappé. The latter caught the ball and formed a single-handed trend. He entered the left side of the penalty area and missed the defender. His right foot shot low and scored near the corner. Paris scored 2-0 in brest.

In the 41st minute, Mbappé received a cross shot from his right foot at the top of the arc, and Bizot saved the ball again.In the 44th minute, brest pulled back a goal, and the high ball on the right side of the frontcourt passed to the middle. Mounie in the restricted area pressed the Parisian defender to head the ball, and the ball bounced to the net, but Donaruma couldn’t save it. Brest 1-2 Paris.At the end of the first half, Paris temporarily took the lead.

In the second half, change sides and fight again.In the 52nd minute, brest’s right corner kicked into the restricted area, and Ledoualon, who was in front of him, headed the ball back, and the ball flew into the far corner. Donaruma’s whip was not as long as brest’s 2-2 Paris.

In the 57th minute, Mba took the ball to the left side of the restricted area, and shot wide from the far corner with his right foot. In the 62nd minute, Fabian Ruiz stopped the ball in front of the restricted area and buckled the defender, and the long corner was slightly missed. In the 64th minute, Paris stepped up its attack, and Enrique changed into Dembele and Muani.

In the 68th minute, brest got the chance, and the right side of the frontcourt shot the ball into the restricted area, but Ledoualon, who was in the back, outflanked the shot and kicked it. In the 70th minute, brest’s two shots in the restricted area were quite threatening, both of which were resolved by Donaruma. In the 74th minute, the Parisian frontcourt got a chance, but Dembele didn’t stop the ball in the restricted area and was cleared by the opponent’s defender.

In the 75th minute, Vitinia got the ball on the left side of the penalty area, which was quite threatening. Bizot got the ball sideways. In the 83rd minute, Muani in the restricted area tripped after passing the ball on the left side of the Paris frontcourt. The referee watched VAR on the sidelines and awarded a penalty. Because of the conflict caused by this penalty, many players from two teams got yellow cards.

Mbappé took the penalty. His first shot was saved by the goalkeeper, but Mbappé immediately made up the shot and scored the ball. Paris led brest 3-2, which was the 89th minute of the game.

In the end, the whole game ended and Paris Saint-Germain beat brest 3-2.