1905 movie network news Recently, Jing Wong has attracted a lot of attention, and it has been searched frequently.The reason is very simple. He is going to make a new play. And he released this series of Weibo’s plot even more wonderful than the new play.

In the critical period when the film industry is about to resume work in an all-round way, the initial cast will be "out of the circle", and people have to sigh that Jing Wong is really body of work in terms of marketing.First, on May 3rd, Jing Wong’s birthday, he sent a message to Weibo announcing that he was about to "go through the customs" for filming, and announced the "Golden Supporting Actors", most of whom were mature actors with recognized strength, which was full of Hong Kong flavor. Netizens can’t help but sigh, "Looking at the supporting lineup, the starring role should not be wrong."

After a lapse of four days, on May 7th, director Jing Wong once again announced the starring lineup of the new version of "Eternal Dragon Slayer" through his social platform official, and at the same time exposed a group of actor modeling stills. Weibo finally sold a pass. "As for Xiao Zhao … I won’t tell you yet!"

A word shocked a thousand waves, and netizens immediately set off a discussion upsurge on the starring lineup. However, the discussion heat has not dropped yet. Jing Wong then deleted the information and explained the reasons for deleting the article, and at the same time rumored that "Xiao Zhao … is definitely not."Dilraba”。

Such a series of operations, several topics airborne hot search, this fan has been looking forward to 27 years of "Eternal Dragon Slayer" finally came, will it make up for so many years of childhood dreams? Or just another self-consumption? Today, we invited film critic Tan Fei to give a special comment — — Director Jing Wong’s feelings are on the shelf again. Should marketing start with casting?

"Do you think Jing Wong’s marketing is heavy?" Moderator Chen Min asked."It’s too heavy," Tan Fei sighed. "You see, at the end of 2019, he vaguely said that he would shoot a new version of" Eternal Dragon Slayer ",and after the release of first hero and No.1,LAM Raymond、Janice ManThe lineup once again made everyone stunned. "How can these people compare with the version 27 years ago?" But at this time, the film has been "out of the circle."

In fact, in the Weibo propaganda in 2019, Jing Wong also buried an important "stalk", that is, "Zhang Wuji finally went to Dadu to find Zhao Min" — — Twenty-seven years ago, Zhao Min and Zhang Wuji said, "Zhang Wuji, if you want to save the six sects, come to me." Tan Fei frankly said that he was actually very impressed by the scene at that time, and "I am still very excited after waiting for 27 years and finally getting the chance."

In Tan Fei’s view, this hot topic of Dilraba shows the superb marketing ability of director Jing Wong.

Since 2016 and 2017, many netizens have been casting roles for directors. Everyone thinks that Dilraba’s appearance fits well with the setting of Persian saint Xiao Zhao. This time, Jing Wong himself Weibo denied it, which pushed the topic even hotter. "This is called marketing, which is called hype, which is called unprofitable. This is called small Boda. He denied it and also took the word Dilraba.

Talking about this, Tan Fei boldly guessed Xiao Zhao’s candidate — — "I just mentioned a name Chingmy Yau, didn’t I? She played Xiao Zhao 27 years ago. If her daughter Shen Yue plays Xiao Zhao 27 years later, it will be more topical. "

The topic is enough, and many fans turn their attention to the content and quality of the film. On the one hand, the existing cast and modeling are quite controversial; On the other hand, how Jing Wong’s director level will be this time is also an unsolved "mystery" for everyone. "There is a saying among fans that’ the most difficult level to guess in the world is Jing Wong’s director level’ because it goes up and down, up and down," Tan Fei added.

Jing Wong’s previous works seem to prove this point. "Douban scored as high as 7.2, and the second one dropped to 5.5. Besides, these movies are actually popcorn movies." Tan Fei said, "Wang Jing has an idea, that is, if he is a art cinema, he will be the top art cinema. If he is a commercial film, he will be the first and a complete hit."

Jing Wong’s creative style is so changeable that film critic Tan Fei can’t help but sigh, "You can see his highest side, his lowest side, his meticulous side and his shoddy side". From this point of view, he can completely match the title of "film actuary" given to him by everyone. He is not limited by artistic creation, but he particularly understands his goal of making commercial films.

Take this film as an example. Tan Fei said that Jing Wong left himself a "back road", and this cast, which was criticized by many netizens, was part of the "back road" he laid for himself.

"What is my goal? The first is to make money. Let’s compare this movie. Do you think that if first hero is replaced by a top-notch mainland player like Karry or a top-notch Jackson Yee, his personal worth is estimated to be much higher than eating all the lineups together, then he may not be able to make money, but if he takes such a lineup, think about it. Even if he encounters a’ black swan’ like the current epidemic, he can sell it to the website. "

In fact, director Jing Wong has always been criticized for this. In the face of doubts, he always behaves very calmly. "He may say his feelings, how much can he sell?" Tan Fei said with a smile. For Jing Wong, the most important thing about a commercial film is not how you evaluate it, but how the market evaluates it. Tan Fei recognized this. "I think it is a director’s duty to respect capital.".

"However, we still hope to see director Jing Wong’s real talent ability besides the marketing expert, that is, besides financial quotient, there is also talent quotient", Tan Fei finally said. Everyone also.I look forward to the early publication of this new film directed by Jing Wong.

Wen Yi connected with Insight, written by Han Ying and edited by Li Xin.

Near the end of the year, folding screen mobile phones have become a new competition field for mobile phone manufacturers.　

Recently, Huawei released the latest folding screen mobile phone, which once again stirred the market of folding screen mobile phones. Also in the same month, OPPO’s first folding screen mobile phone has also come out.

At the same time, glory, realme and vivo are also developing folding screen mobile phones. In addition, the news that Xiaomi MIX Fold2 is about to be released is also constantly coming out.　

At present, domestic folding screen mobile phones are blooming everywhere. In foreign countries, Samsung, as the head enterprise of folding screen mobile phones, has released three generations of folding screen mobile phones since 2019. According to analysts’ prediction, Apple is also expected to release the first folding screen mobile phone in 2023.

If the prediction comes true, it means that the mainstream players in the mobile phone market will enter the new battlefield of folding screen mobile phones.　

An obvious change is that from the perspective of the third-generation folding screen mobile phone, its price is controlled within 10 thousand yuan, and it is entering the era of parity acceptable to consumers. This also means that the folding screen mobile phone is undergoing technological upgrading and market testing.　

Undoubtedly, with the improvement of technology and the downward price, the penetration rate of folding screen mobile phones will increase. But the real problem is that the folding screen mobile phone is still a niche market, and its sales volume is less than 1% of the whole smart phone market. When will the folding machine really become popular?

In the smart phone market where the market is saturated and the growth is weak, manufacturers are trying to tell a new story. This time, the new story is to buy a folding screen mobile phone at a lower price.　

Different from the previous price of 10,000 yuan, after two years of market development, the price of folding machines has gradually entered the parity stage.　

Whether it is Huawei’s latest folding screen mobile phone, Samsung’s latest folding machine, or the first folding machine released by OPPO, its price has been lowered to around 7,000 to 8,000 yuan, which seems to be more close to the people than before.　

Last week, Huawei released the new flagship folding screen mobile phone P50 Pocket. From the appearance point of view, this folding screen mobile phone adopts the design of vertical folding, and the compact and exquisite appearance also breaks the disadvantages of heavy and horizontal folding in the past.

On the most important axis of folding screen, Huawei P50 Pocket adopts the design of water drop hinge, which has a smaller bending radius than the previous generation.Simply put, with the help of the drop-shaped screen space at the bend, the screen folding can be close to the seamless folding shape.At the same time, the unfolding thickness of the fuselage as thin as 7.2mm can realize a flatter unfolding of the inner screen.　

Unfortunately, the screen cover of Huawei P50 Pocket does not use ultra-thin electronic touch glass (UTG), but continues to use traditional transparent polyimide (CPI). Specifically, UTG is a flexible glass with better performance, while CPI is a plastic material.　

At the same time, as for the core processor, due to the shortage of chips, Huawei P50 Pocket is equipped with Snapdragon 888 chip and adopts 4G network.In this regard, Huawei said that with the support of HarmonyOS Smart Communications, the network experience was not greatly affected.　

Huawei tried to make up for the lack of hardware such as glass and chips with images and batteries. Following the exploration of Huawei P-series images, Huawei P50 Pocket adopts a super wide angle of 120 degrees, and at the same time, fluorescence photography and other modes have also increased the effect of post-shooting. In terms of battery, Huawei P50 Pocket is also equipped with 4000 mAh battery, which supports 40W Huawei super fast charge.　

On the whole, as one of the important players in the folding screen mobile phone market, Huawei is already the head player of domestic folding screen mobile phones.As early as 2019, Huawei launched Mate X, a horizontally folding screen mobile phone, and the launch of the vertically folding P50 Pocket also means that Huawei has completed a double folding layout in the folding screen mobile phone market. Huawei has also become the only brand in the industry to launch three folding forms of mobile phones: outward folding, inward folding and vertical folding.　

Earlier, OPPO released the first folding screen mobile phone OPPO Find N, and at the beginning of this year, Xiaomi also launched the first folding screen mobile phone MIX Fold, and the concept map of MIX Fold2 is also coming out.　

Not only do domestic mobile phone manufacturers keep moving in the folding screen mobile phone market, but Samsung, as the "leader" of folding screen mobile phones, has always regarded it as a heavy bet.In September this year, Samsung officially released the Samsung Galaxy Z Fold3 5G in China, which is Samsung’s third-generation folding screen mobile phone.In addition, Samsung also released a product that folds up and down — — Samsung Galaxy Z Flip 5G.

In the past, the folding screen mobile phone has always been a symbol of high-end. At the beginning, the price of Samsung Galaxy Fold reached 15,999 yuan, and the price of Huawei Mate X reached 16,999 yuan. Even the lowest-priced Xiaomi MIX Fold had a starting price of 9,999 yuan.　

When Xiaomi MIX Fold was launched less than a year ago, its price on the e-commerce platform has dropped by more than 3,000 yuan due to poor sales.　

The trend of head players can better explain the development trend of folding screen mobile phones.　

At present, Samsung undoubtedly occupies an absolute dominant position in the folding screen mobile phone market. According to data from research institute DSCC, Samsung’s market share in the global folding market is as high as 87% in 2020. The price of Galaxy Z Filp 3 with vertical folding scheme reached 7599 yuan, only 60% of that of the previous generation. For this reason, this series has also become the highest-selling folding screen mobile phone in the world.　

For price-sensitive users, the most intuitive change brought about by price reduction is the increase in sales. Samsung’s first-generation folding screen mobile phone Galaxy Fold sold only 500,000 units worldwide. In contrast, the third-generation folding screen mobile phone exceeded 1 million units in one month.　

Compared with the mobile phone manufacturers that have already entered the market, the whole folding screen mobile phone market has been full of smoke.　

Up to now, Samsung has released eight folding screen phones.In terms of mobile phone shipments, in the third quarter of this year, the DSCC report showed that Samsung accounted for 93% of the shipments.In addition to strong mobile phone shipments, Samsung also has the ability to produce screens. According to a recent report by BusinessKorea, a Korean financial media, Samsung plans to increase the output of foldable screens from 17 million to 25 million a year, an increase of more than 40%.　

In China, Huawei, the first to enter the market, is the mobile phone manufacturer with the largest market share. The advent of Huawei P50 Pocket represents that Huawei has started to "walk on two legs" like Samsung, and has two models of horizontal folding and vertical folding.　

Xiaomi’s exploration of folding machine is not very smooth, and its heat dissipation, screen look and feel, creases and other problems have been repeatedly vomited by users, and the price has been falling after listing. OPPO will bet on the cost performance, and launch OPPO Find N with a price of only 7699 yuan, trying to open the market at a low price.　

Generally speaking, whether it is Samsung, which has been deeply involved in the folding screen mobile phone market for a long time, Huawei, which was the first to enter the market, and OPPO, a new player who just entered the market, parity strategy seems to have become the consensus of the industry.

From ten thousand yuan machines to parity machines, the road to price reduction of folding screen mobile phones is not overnight.　

Undoubtedly, in the era of folding screen mobile phone 1.0, the price of folding screen mobile phone has been high, which is a huge consumption threshold. Not many people can afford and are willing to spend a mobile phone with a price of 10,000 yuan. Sales are bound to be limited.　

And if you want to pursue sales and expand the audience, price reduction is the fastest way. However, before the price reduction, mobile phone manufacturers should first consider the production cost, otherwise they may "lose money and earn money".

Among the components of the folding machine, the hinge used to connect the fuselage and provide folding ability can be said to be the core of the folding screen equipment, which determines the strength of the whole fuselage. A hinge is composed of hundreds of tiny parts. Whether the hinge quality passes the standard directly affects the visual effect of the screen crease.　

At present, domestic mobile phone manufacturers, Huawei and OPPO all adopt the method of hinge self-research. Interestingly, at the recent press conference, whose patent is the water drop hinge also caused a confrontation between Huawei and OPPO.　

On the one hand, the research and development cost of hinge technology is high, on the other hand, there is no cost sharing in mass production of mobile phones, which undoubtedly requires a lot of money for the research and development of hinges. At the press conference of OPPO, Liu Zuohu, senior vice president of OPPO, revealed that the cost of this small hinge on Find N mobile phone reached $100, which was 1/10th of the final selling price, while the hinge quotation of other mobile phone manufacturers was generally 200 yuan.　

In addition to the mobile phone manufacturers themselves, upstream suppliers such as Huawei hinge supplier Yian Technology and OPPO hinge supplier Amphenol are also worthy of attention.　

Recently, some investors have asked questions to Yian Technology, a domestic hinge supplier, on the investor interaction platform. The question pointed out that besides supplying Huawei, which customers are Yian Technology? Yi ‘an Technology responded to this, and the company’s liquid metal hinges have been cooperated by five customers.

It is not difficult to see that with the price reduction of folding screen mobile phones and the increase of sales volume, the cost reduction of upstream suppliers is also an inevitable trend.　

In addition to the hinge, the flexible screen is also the key to the competition of folding screen mobile phones.Compared with the straight mobile phone, it is more expensive to adapt to the components in the bending scene. At present, there are two kinds of folding screen mobile phone covers on the market, CPI (colorless polyimide) and UTG (ultra-thin flexible glass). The former can be understood as a plastic material, while the latter is a flexible glass with better performance than AMOLED.　

In the whole folding screen mobile phone market, flexible glass, such as UTG, which has difficult research and development technology and high cost, has been monopolized by giant Samsung, which is also the reason for the high price of folding screen mobile phones.　

Just this year, Samsung opened the supply of external UTG ultra-thin glass, which is also the key to Samsung’s capital to reduce the price of folding machines. The OPPO Find N screen used UTG glass supplied by Samsung.

Obviously, this is a sure-fire business. At present, the folding screen mobile phone is a new trend in the mobile phone market. For Samsung, which is firmly in the top position of folding screen mobile phone sales, cooperation with domestic mobile phone manufacturers can not only increase its own sales, but also share the production cost by increasing sales, and also find new growth curves and broaden income channels.　

At the same time, domestic electronic suppliers are also speeding up the production of UTG glass. Side Semiconductor, Kaisheng Technology, Hui Jing Display and other manufacturers have announced the research and development progress or plans of UTG glass projects this year.　

In the glass cover, the mobile phone display screen is also a difficult problem that needs the homework of mobile phone manufacturers. According to online Insight, the flexible OLED screen of Huawei P50 Pocket was provided by domestic manufacturer Visionox. Data show that in the third quarter of this year, global smartphone OLED panel shipments were about 170 million pieces. Among them, Visionox shipped about 6.3 million pieces, ranking fourth in the world, second only to Samsung Display, JD.COM and LG Display.　

Admittedly, although China companies such as BOE, Vinozin and Rouyu have made great breakthroughs in screen technology in recent years, they still have a long way to go compared with Samsung.　

It is foreseeable that as Samsung opens the supply of UTG glass and the production capacity of domestic suppliers increases, the production cost of folding screen mobile phone screens will further decrease.

Generally speaking, the reduction of production costs of core barriers such as hinges, glass covers and screens directly lowers the market price of mobile phones with folding screens. In the future, with the popularization and mass production of folding screen technology, the price of folding screen mobile phones will be lower.

All along, there have been endless arguments about "folding machines are chicken ribs" and "losing money to make money" in the market.　

Yuan Bo, a senior communication engineer, once told Time Finance that the folding screen is not just needed, but meets the marginalized demand, but it is a symbol of the technical strength of mobile phone manufacturers, and even represents the manufacturers to enter the high-end threshold.　

However, with the gradual maturity of technology, the new folding machines of mobile phone manufacturers are intensively launched, and the superimposed prices are pushed down one after another, and the penetration rate of folding screen mobile phones is expected to accelerate.　

Market research firm Strategy Analytics predicts that in 2025, the shipment of folding screen mobile phones will reach 100 million units.Counterpoint Research, another research institution, also predicts that by the end of 2022, the global shipment of folding machines will reach 18.3 million units.You know, last year, the global shipment of folding screen mobile phones was only 2.8 million. If the agency’s prediction is accurate, the shipment of folding screen mobile phones will increase exponentially in the next two years.　

It is worth noting that Samsung, the head player, has been brave enough to "blood" on the folding screen mobile phone. A few days ago, according to Korean media reports, Samsung will stop the Note series and will take out more cost space to embrace the folding screen mobile phone. In addition to capacity expansion, Samsung also increased the marketing expenses of the folding machine to twice that of the Note series. Samsung also said that the chip supply gives priority to the folding machine, which shows its emphasis on folding mobile phones.　

Although many players bet and the market is promising, it is not easy for folding screen mobile phones to be popularized.　

The problem facing all players is that the price of the folding machine is almost the same as that of flagship machine, but there are still many restrictions on the configuration, which does not meet the standards of flagship machine.　

For example, there are few built-in telephoto lenses, the internal and external screens have not yet been high-brushed, and they can’t meet the high-frequency fast-punching, which have all become constraints for the development of folding machines. At the same time, it is still difficult to achieve unity in the adaptation of screens and applications. At present, the application adapting to folding screens has only increased from 75% to 90%. "The software workload is six times that of ordinary flagship models," Liu Zuohu, senior vice president of OPPO, mentioned at a media communication meeting.　

In addition, the current users of folding machines are still concentrated in the business crowd, and it is even more difficult for new players like OV and Xiaomi to get a slice of the business crowd.　

In this regard, Samsung and Huawei have taken the lead in targeting female users. This time, Huawei’s P50 Pocket has added the function of detecting sun protection. According to Huawei’s official introduction, Huawei Mirror provides an intelligent sun protection reminder function, and uses a hyperspectral imaging system to provide users with sunburn detection services. Earlier, the compact and portable design of Samsung Flip series was also suitable for female users.　

However, the time for folding screen mobile phones to enter the market is still short, and it will take time to test whether they can be bought by female users.　

In addition, when the technical difficulties of hard power such as hinges and screens are still being broken, the high maintenance cost has become a factor affecting the popularity of folding screen mobile phones. According to Huawei’s official website, Huawei’s P50 Pocket costs as much as 4,379 yuan only for screen maintenance, even exceeding some domestic high-end flagship machine. Other repairable components include the motherboard, upper battery cover (including external screen) and rear-view lens, and the prices are 3399 yuan, 579 yuan and 999 yuan respectively.

Obviously, immature technology and imperfect user experience have become a mountain in front of folding screen mobile phone manufacturers.　

Don’t forget that in the field of folding machines, Apple, a heavyweight player in the smartphone market, has not yet finished. If Apple joins, it will become a "killer" player and further expand the overall market of folding machines.Guo Ming Ti, an analyst with Tianfeng International who has been paying close attention to Apple for a long time, believes that the first Apple folding screen mobile phone will be available in 2023, and Apple is ready to increase the shipment of its first folding screen iPhone to 20 million units.　　

However, if Apple also introduces folding screen phones, the competition in the whole market will be more intense, and the pattern may also change.　

There is no new story about smart phones, which is a commonplace topic. It is reasonable that the imagination space brought by folding screen mobile phones attracts mobile phone manufacturers to compete.However, the real problem is that the folding screen mobile phone has been born for three years, but its shipment volume is far less than that of other smart phones, and it is still relatively deserted in the China market. Whether the price reduction tide can make the folding machine catch fire in the China market will soon be answered.　　

exactly

Hands covered with mud, shoulders soaked with sweat,

Clear and firm eyes, kind and brave heart.

They have no steel body, but they are extremely powerful.

They have no grandiloquence, but they work hard.

There is no infrastructure fanatic here, only Chinese power!

At present, China Construction has installed Wuhan, which is participating in the construction.

Vulcan Mountain and Thunder God Mountain hospital have been put into use,

In the face of the epidemic, China construction and installation forces assembled in the line of fire.

Rushing to the front and fighting on the "epidemic" line,

Their Wuhan war "epidemic" will come to an end temporarily.

Behind this life-and-death race with the epidemic,

It is the builders who have paid hard work and strength.

They don’t pay, they don’t give up day and night, they are ordered in danger,

Go to the hardest, most tiring and most dangerous front,

Casting a new fortress for epidemic prevention,

They are ordinary heroes of this era!

Today, let’s walk into the story behind "China Speed"

……

Liu Xu: I’m not tired. I’ll just sleep for a while.

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On the morning of February 11th, a circle of friends of Wang Junsheng won numerous praises. Liu Xu, a labor worker who fought all night for 28 hours, fell asleep at the scene. "They are not online celebrity, but they are the people who can bear hardships the most. There is nothing that can’t be done with ventilation and water and electricity at the scene. They are the most lovely people. I am proud of these workers and brothers." Wang Jun is full of regrets. When Liu Xu was mentioned, all the managers at the scene gave him a thumbs up, but he always said, "Nothing, it’s okay to do your best." Liu Xu, a 32-year-old native of Huangmei County, Hubei Province, was the first to arrive at the construction site of Raytheon Mountain together with the China Construction and Installation Unit. After staying up all night, he turned to the Huoshenshan Mountain for support the next day, and returned to Raytheon Mountain to help with the finishing work after the delivery of the Huoshenshan Mountain.

He is Luo Wenhao’s right-hand man with many years of construction experience in the Vulcan Mountain project. "I have participated in many projects, and it is the first time that it is so urgent." Due to the urgent construction period and shortage of labor resources, the assembled labor team may not be professional counterparts. In order to ensure the construction quality, he should fully disclose with every worker before the construction, and there should be no omissions in every link from explaining drawings and personnel scheduling to the handover of the working face. The on-site construction area is large, and a large amount of materials must be lifted by the workers themselves. "It takes four or five hundred meters to carry it back and forth once, and tens of thousands of steps a day are commonplace." Liu Xu said airily.

During the construction of Vulcan Mountain, he was caught in several heavy rains, and the scene of everyone working in the rain made him remember deeply. "The rainy road is not easy to walk. You have to wring your pants and shoes to continue your homework. Wet feet on rainy days, sweaty feet on sunny days, and feet are often soaked. " Mentioning the hard work, he smiled and said, "I wouldn’t come here if I was afraid of being tired!" We brothers can come to the scene because we hope that the hospital can be built as soon as possible, and it is worthwhile to work hard! "

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Defeng Chen: Children who grew up in the countryside are all right.

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Squatting on the material box in the corner, I simply took a few mouthfuls of lunch, and Defeng Chen climbed up the roof to inspect the finishing work of the HVAC system. This is the eighth day that he fought with everyone in Wuhan "Two Mountains" Hospital. He ate, lived and worked with everyone every day, but Defeng Chen, deputy secretary of the Party Committee, secretary of the Discipline Inspection Commission and chairman of the trade union of China Construction and Installation Group, was very practical in his heart.

In those days, it was rainy and rainy in Wuhan, the construction site was full of water, muddy and slippery, and the cold wind and rain hit the face, but the scene was in full swing. Colleagues advised Defeng Chen to take a rest first. "Don’t worry about me, everyone is working against time. I want to keep an eye on the progress, coordinate personnel and pay attention to everyone’s safety!" His firm eyes can’t hide his tiredness.

With the delivery of the two hospitals, the construction personnel at the installation site of Zhongjian are preparing for the final maintenance and withdrawal work. In addition to supervising the progress, safety and quality of the project on the spot every day and assisting in coordinating various resources, Defeng Chen also cares about understanding the psychological dynamics of the workers from time to time, constantly encouraging the team and boosting confidence.

Late at night, Defeng Chen was still on the construction site and conducting various inspections at the headquarters. He didn’t return to his residence from the construction site until after 1 am, every day. "Children who grew up in the countryside, this is no problem!" A simple word hides great energy.

In order to give full play to party member’s vanguard model and the role of the party organization as a fighting fortress, China Construction and Installation quickly set up a temporary party branch, and Defeng Chen awarded the flag to the commandos on the spot. "Stand up at a critical moment, turn back when the masses need it, perform their duties, and it is the duty and duty of party member cadres to charge ahead!" Defeng Chen encouraged everyone.

When China Construction Installation successfully completed the assignment task and the workers were preparing to leave the site for isolation, Defeng Chen noticed that other Chinese construction brothers were still fighting in other working faces. Defeng Chen immediately arranged manpower to help his brother units complete various projects. "At the critical moment, we must not slack off, and we will definitely complete the tasks entrusted to us by the party and the people from the beginning to the end!" After the delivery of the hospital, Defeng Chen is still concerned about the payment of workers’ wages, the withdrawal of the field and the follow-up guarantee of the project.

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Yu Junchao: a warm-hearted "contractor"

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Yu Junchao, a 50-year-old party member, is the head of the 168 Construction Engineering Company of China Construction Installation Cooperative Labor Service Company. On the afternoon of January 27th, after receiving the call for aid construction, Yu Junchao and all 11 team members of the company immediately arrived at the scene. "Many workers volunteered to take part in the war, and soon an 83-person labor force was assembled at the scene of Raytheon Mountain." Yu Junchao was very moved, and everyone gave up the opportunity of reunion to go to Han to support the construction, which strengthened his confidence in doing a good job in the project.

Yu Junchao and his team are warm-hearted. When they first entered the site and were not assigned construction tasks, they took the initiative to help other builders carry logistics materials. On the first day of entering the site, they completed the construction tasks of laying drainage pipes and "two cloths and one membrane" for 12 hours. During the construction period, Yu Junchao led the team to fight all night, and only rested for 2 hours every day during the busiest time. He completed the ventilation and drainage tasks on the 15th and 16th floors of Raytheon Mountain Area 2 and the 6th floor of Area A with high standards, which won everyone’s praise.

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Gu Jianbing: the "Commander" of the whole battle

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Command team, material allocation, logistics support … Gu Jianbing, Party branch secretary of China Construction and Installation Beijing Company, is both a commander and a combatant, and always carries out management to the end of details. On-site inspection was conducted at one or two in the morning, and the construction quality was comprehensively checked. After returning to his residence, he was assigned to work the next day. Gu Jianbing could not fall asleep until four in the morning. Three hours later, he appeared on the construction site on time to guide the labor team to make handover and make thoughtful arrangements for installation tools, technology and working face. During the day, the working face is fully spread out, the coordination workload is huge, and the intensity of work day and night makes Gu Jianbing’s voice hoarse all the time.

The sudden construction task has also brought many problems. Hospital construction needs manpower, and the supply of building materials is even more urgent. He asked for help and mobilized everywhere, and several cooperative labor service companies immediately gave support. Suppliers in Wuhan building materials market also took the initiative to supply building materials at the lowest price. Gu Jianbing also received rubber and plastic insulation materials donated by suppliers. The branches of China Construction and Installation also responded positively. In just two days, nine brother units quickly supported nearly 30 managers and more than 300 laborers. In this way, in one day, all the building auxiliary materials arrived and all the personnel were in place, which solved the urgent need.

During the critical period of work-grabbing, all the staff fought almost all night. Gu Jianbing had to arrange the production schedule, safety and quality, and at the same time, he had to keep in touch with the labor service team at all times, so as to relieve the fatigue of the staff and arouse the enthusiasm of the workers. During the construction, due to the narrow construction space in the ward, Gu Jianbing led the team to take local materials, opened up a small processing area on site, and prefabricated the water pipes in advance, which effectively improved the construction efficiency.

The "Huolei" hospital has been put into use one after another. At this moment, Gu Jianbing continues to run around in organizing personnel to withdraw from the field, isolate and debug and maintain the hospital in the later stage. "It’s nothing if we can successfully complete the tasks assigned by the state and the people and get the patients treated as soon as possible!" Gu Jianbing said.

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Wang Hui: There are always more ways than difficulties.

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Wang Hui, head of electrical technology of Wuhan Thunder God Mountain hospital Medical Technology Building. The site construction environment is complex and crowded. The first thing Wang Hui did after entering the site was to quickly organize workers to carry out safety and epidemic prevention and control education, and distribute epidemic prevention supplies to improve workers’ safety awareness.

The construction period is tight and the task is heavy. If we follow the established drawings and the conventional installation process, we may not be able to catch up with the construction period. Wang Hui analyzed the actual situation on site and improved the design on the premise of ensuring the function and quality, such as installing formal lighting equipment in advance to avoid the delay of the construction period caused by disassembling temporary lighting equipment after the project is completed; After optimization, the original ceiling lamps were changed to wall-mounted installation; The lighting trunking originally needed to be equipped with a separate bracket. Wang Hui skillfully grafted the existing lighting bracket to the built pipeline bracket, which not only facilitated the subsequent threading, but also improved the construction efficiency.

Through Wang Hui’s "small creation", the installation method has been optimized, and the construction period and cost have been greatly saved. "The method is always more difficult than it is!" Wang Hui always encourages everyone like this.

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Wang Junsheng: A "Big Butler" who takes care of everything.

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Wang Junsheng is the front-line commander of Wuhan "Two Mountains" Hospital. This "big housekeeper" has been fighting with his brothers for more than ten days at the scene. From the construction arrangement, labor dispatch, personnel management and logistics support, he must personally ask questions.

Before the start of construction, Wang Junsheng reversed the construction period, made a good road map, unified planning, organization and coordination, and made a good job of interweaving processes and processes to ensure that everyone was coordinated and gave full play to their professional strength. He also called construction workers in advance to explain the detailed installation sequence of each process to the labor teams. Under the overall planning and management of Wang Junsheng, which is accurate to the hour or even minutes, more than a dozen labor teams and more than 300 construction workers closely cooperated to build with high quality, and there has never been any rework on the site.

In addition to construction, Wang Junsheng is equally worried about everyone’s "eating, drinking, living and transportation". He coordinated everywhere and arranged comfortable hotels for the construction workers; In order to avoid the gathering of canteen staff and let everyone "eat with confidence", he took the initiative to contact the delivery of working meals and pay the wages of workers to solve everyone’s worries.

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Cai Juntao: Create opportunities without opportunities.

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Cai Juntao is the leader of a company’s expedition to Wuhan, and also the electromechanical director of Thunder God Mountain hospital Medical Technology Building. Create the working face, arrange the working procedure reasonably, find the construction equipment, and arrange the team to enter the site … … Hundreds of phone calls a day have become commonplace for Cai Juntao, which has turned him into a magnetic "subwoofer".

When he first arrived at the scene, difficulties came to him. What bothered him most was that the internal structure of the medical technology building was complex, and the construction unit had many cross-operations. What should I do if I wanted to catch up with the progress but didn’t have a working face? After inspecting the site, Cai Juntao decided to adopt the assembly construction method of off-site prefabrication and on-site installation, hand over one working face and install one immediately, and never delay the construction period!

Finally, after several days of hard work, the medical technology building was delivered as scheduled. Cai Juntao sleeps only 2 hours a day on average. He often misses his meal time because he is dealing with on-site work, so he can only fill his hunger with instant noodles. He and his colleagues call each other ‘ Iron man ’ Brother. "Time is life! Eliminate all difficulties, pay close attention to construction, and create opportunities without opportunities! " This is what Cai Juntao said the most.

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Tamia Liu: No matter how tight the time is, the quality will never be discounted.

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Tamia Liu, a HVAC engineer in China Construction Installation International Engineering Branch, as an "overseas", spent the first Spring Festival with his family in China in four years, but it took him less than 90 minutes from receiving the notice of supporting the construction of Raytheon Mountain to arriving at the site.

The amount of on-site work is large and the construction period is tight, but the negative pressure requirement of the infectious disease isolation ward is high. "No matter how tight the time is, the quality must not be discounted!" Tamia Liu is responsible for the installation and debugging of three negative pressure isolation wards. For the installation of large-scale equipment and room branch pipes on the roof, Tamia Liu decided to adopt modular assembly, which can be installed in place at one time, while ensuring the tightness of the joints of air ducts and accessories. He led the team to work closely with the strong and weak electricity departments, and achieved the one-time test of single machine and system linkage.

After nearly 40 hours of continuous operation, all three negative pressure isolation wards in charge of by Tamia Liu were successfully debugged at one time and handed over to the hospital department smoothly. These wards were promoted as construction models in the whole project.

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Li Guanjun: Bite down pieces of "hard bones"

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Li Guanjun, who was supposed to look after her 2-month-old baby at home during the Spring Festival, signed up as a security administrator in Thunder God Mountain hospital. At the site, he should not only be responsible for safety supervision, but also coordinate the cross-operation of various teams to ensure the safety of personnel and construction in the jurisdiction.

The construction site of Raytheon Mountain is more complicated than previous chemical projects. It covers not only more than a dozen professional systems such as pipeline pre-burying, water supply and drainage, fire fighting, power supply and distribution, ventilation and air conditioning, but also the construction of buildings 15 and 16, which is under the responsibility of "Artisan Brothers Company" of Li Guanjun’s China Construction and Installation Engineering Company, which has a tight construction period and needs to work all night.

The ventilation and installation of 12 rooms in Building A16 must be completed within 10 hours, which is another hard bone. When receiving this task, Li Guanjun has been working continuously for 14 hours, but the ventilation installation not only requires extremely high tightness, but also the installation quality is directly related to the air quality of the ward, so there should be no carelessness. He quickly assembled the team and divided it into five groups by assembly line. He entered the field at 7 pm and worked until 5 am the next day. After a night of fierce fighting, he finally completed the task.

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Luo Wenhao: the "New Daddy" in Two-Front War

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As the front-line deputy commander of the "Two Mountains" hospital project, Luo Wenhao, after receiving the task, simply told his wife who was about to give birth, and arrived at the construction site of Raytheon Mountain in the early morning of January 28th. The first night when he arrived at the construction site, he worked all night. Luo Wenhao led the workers to stay up all night for 12 hours to complete the task of laying "two cloths and one membrane" and laying drainage pipes. The temperature dropped sharply in winter night, and it rained again. Wherever he went, it was muddy and bumpy. Luo Wenhao’s feet seemed to be stepping in the ice hole and he was cold all over. The workers were also very tired, working for 25 hours, all covered with dust.

On January 29th, the project received the task of emergency support for the construction of Vulcan Mountain. He volunteered to lead the workers to quickly turn to the battlefield of Vulcan Mountain for full support, and successfully completed the ventilation and installation project of Buildings 1, 3 and 4. When he was most nervous, he led nearly 200 workers to fight day and night alone. From February 3 to 6, he neglected to contact his family and completed the installation of nearly 4,000 square meters of ventilation pipes in Building 4 for four days and three nights.

On the morning of February 7th, his wife gave birth to her daughter by caesarean section. Exhausted Tam Hao cried with joy on the phone. He named her "Yuan Han" to commemorate this experience of aiding Han. After the Vulcan Mountain project was put into use, Tam Hao, who could have rested, led the workers to Raytheon Mountain to coordinate and command the project closing, debugging and maintenance.

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Every minute counts, and the mission will be achieved.

It is these kind, brave, ordinary and selfless people,

Injected into the battlefield in the cold winter

Warm and powerful power.

Thank them,

Let this once lush land come back to life.

……

Wisteria (Chinese painting) Wu Guanzhong is selected from the Chinese Art Palace (Shanghai Art Museum) "Chinese Scenery-Lin Fengmian and Wu Guanzhong Art Exhibition"

I read Wang Zengqi’s novel "The Apprentice", in which I wrote that the great grandfather of the fourth season was jealous of the people, and I thought of Mr. Wang himself.

Mr. Wang is famous for painting, and he also wants to be a painter. His father is a painter. He went to The National SouthWest Associated University at the age of 19. Mr. Wang once said that if he failed, he would go to the National College of Fine Arts. However, Mr. Wang has been admitted. If he fails, he will go to the Art College. Perhaps there will be another master in the history of modern painting in China.

The plot of The Appreciator is very simple, telling the story of a great painter and a fruit delivery vendor. It is also a story about a bosom friend. We all know that Yu Boya and Zhong Ziqi, one playing the piano and the other listening to the piano, performed a deep feeling of "high mountains and flowing water". Although Ye San is a fruit vendor, he knows Ji Xianmin and his paintings. Ji Xianmin’s paintings are never seen by people, but he can see them in Yuzryha. Ye San’s appreciation of his paintings is what Ji Xianmin is proud of. Ji Jian-min painted the wrong lotus, and Ye San pointed it out, so Ji Jian-min repainted it and gave it to Ye San. Sometimes Ji Jian-min gave Ye San a painting without the title, and Yuzryha San could sell it. Ye San said, I won’t sell any of your paintings. Sure enough, after Ye San’s death, according to his will, his son buried all the paintings given by Ji Yumin.

Mr. Wang Zengqi knows Chinese painting. He wrote this novel to pay tribute to the literati paintings in China after the Song and Yuan Dynasties (he knew many painters in ancient China), and also devoted his understanding of China ink painting (including techniques) to the text. For example, Mr. Wang painted the ink lotus and wisteria, such as "there is wind in wisteria, and the flowers are messy". Mr. Wang himself painted many wisteria with this kind of messy flowers.

During his visit to Iowa, Mr. Wang gave a speech entitled "My Creative Career". When talking about the relationship between China’s literature and painting, he said that some people say that his novels are poetic novels, but he hopes that some people will say that his novels are picturesque novels.

This is really what Mr. Wang hopes, and it is also the case. Mr. Wang’s works are indeed full of painting meaning-China’s ink spirit, the art of blank space in Chinese painting.

He also visited some art galleries and museums in America. In the Boston Museum, he saw a Song Huizong’s copy of Zhang Xuan’s "Dao Lian Tu" and admired it immensely. He mentioned this painting in a conversation and said, "That thread is so long that I can’t wait to kowtow to it when I write it." In the novel, Mr. Wang used Zhang Daqian to write about the painting of Mohe lotus by Ji Yumin, saying that "the lotus leaves he painted are not hooked, and the lotus stalks are not pricked, and he likes to make them long, and the lotus stalks are very long, and they are all in one stroke." This is all Mr. Wang’s own experience.

Author: Subei

Text: Northern Jiangsu Picture: Wu Guanzhong Editor: Wu Dongkun Editor: Shu Ming

Please indicate the source when reprinting this article.

This series itself is not bad. I just saw the fifth episode. But Lin Yijie let me down. First, he scolded Jodi, a Canadian runner, and then fired Jodi. Later, he dismissed the young players’ inexperience and said sarcastically. To know that he is the captain, he has a K responsibility for all the players, including choosing players when organizing activities. It can be said that Jodi’s failure to keep up with the speed is also his careless choice. unable to tell …

()

　　BEIJING, Beijing, September 27 (Ma Xueling, Lu Chunrong) On the 27th, there was strong wind and cool weather in Beijing. With the cold air heading south, the temperature in most parts of central and eastern China will generally drop in the next few days, which also makes the hot topic of "Crying in the Winter" once again appear on the Internet. So, will you really cry this winter?

　　Beijing gale cooling: it is estimated that the minimum temperature of level 7 gust is 12℃

　　This morning, there was a strong wind in Beijing, which made me feel cold.

　　China Weather Network reported that due to the influence of cold air, the northern wind began to take over the sky of Beijing at 4 or 5 o’clock this morning. According to meteorological monitoring, as of 5: 30 this morning, gusts of magnitude 6 or above have appeared in Haidian Station, Chedaogou, Xiangshan, Bei ‘an River, Fenghuangling, yongfeng middle school and Minzhuang.

　　The Beijing Meteorological Observatory issued a weather forecast at 6 o’clock today: it will be cloudy and sunny during the day, with a northerly wind of about five and a gust of about seven, with a maximum temperature of 23 C; It’s sunny at night, and the north wind turns from level 4 to level 23, with a minimum temperature of 12℃. In the gale blue warning, pay attention to wind protection and prevent falling objects.

　　At 17: 00 the day before, the Beijing Meteorological Observatory issued a blue warning signal for strong winds. It is estimated that there will be northerly winds of Grade 4 and 5 from north to south in Beijing from 4: 00 to 20: 00 on the 27th, and the gust can reach about Grade 7.

　　Cold air goes south in a big way, and autumn tigers turn into paper tigers in seconds.

　　In addition to Beijing, this morning, most parts of Inner Mongolia also experienced significant cooling, with the cooling rate in some areas exceeding 10℃ and the temperature falling below 5℃.

　　According to the news released by the Central Meteorological Observatory this morning, it is estimated that the temperature in most parts of central and eastern China will drop by 4 ~ 6℃ from north to south from September 27th to 29th due to the influence of cold air, with the temperature drop in the south-south area of eastern Inner Mongolia and the south-central part of northeast China reaching 8 ~ 10℃. There are 5 ~ 6 winds in parts of central and eastern Inner Mongolia, southern Northeast China, eastern North China and eastern Huanghuai.

　　Under the influence of cold air, the highest temperature in southeastern and northeastern Inner Mongolia generally dropped to around 15℃, and in some areas it was only around 10℃. On the 28th, the lowest temperature in eastern Inner Mongolia and Heilongjiang will drop to around 0℃. The highest temperature in North China has generally dropped by 20℃ in the early days, and autumn is getting stronger.

　　With cold air heading south and typhoon Miyu landing, the temperature in the south of the Yangtze River and South China will drop rapidly from 28th, and the highest temperature in most parts of the south of the Yangtze River and Guangdong will drop below 30℃. The hot weather will fade rapidly, and the autumn tiger will turn into a paper tiger.

　　Will you cry this winter?

　　For this windy and cool weather, some netizens said, "An autumn rain and a cold, in fact, it is nothing to cool down now. This winter, we may be frozen into dogs."

　　The reason why netizens have the above concerns is because of a word recently swiped — — La Nina.

　　The word "LaNina" comes from Spanish, originally meaning "little girl", which refers to the phenomenon that the sea surface temperature in the equatorial, Middle East and Pacific Ocean continues to be abnormally cold. If the 3-month moving average of SST anomaly is lower than -0.5℃ and lasts for at least 5 months, it is judged as a La Nina event.

　　Monitoring shows that in August 2016, the SST anomaly index in the equatorial Middle East Pacific was -0.53℃. According to the National Climate Center of China Meteorological Bureau, the equatorial Middle East Pacific entered La Nina state in August.

　　Li Xiaoquan, chief meteorologist of China Weather Network, said in an interview with Zhongxin. com (WeChat WeChat official account: cns2012) that it is still early in winter, and the authoritative meteorological department has not given the final forecast figures. It is still inconclusive whether La Nina will occur this winter.

　　"But now that we have entered the La Ni? a state, La Ni? a events may occur this winter. According to relevant analysis, in general, the probability of being cold this winter is greater." Li Xiaoquan said.

　　How powerful is La Nina?

　　According to China Weather Network, one of the impacts of La Nina event on China’s climate is that the temperature may be low in winter, which is prone to cold winter. Statistics show that since 1954, in the years affected by La Ni? a event, the proportion of cold winter in China has exceeded 80%.

　　For example, in the years affected by La Nina, the winter of 1954 was the coldest one, and the temperature was 2.95℃ lower than normal.

　　For another example, in early 2008, the La Nina incident was one of the important behind-the-scenes "pushers" of the once-in-50-year freezing rain and snow disaster in southern China.

　　According to regional statistics, in La Nina, the proportion of cold in winter in Tibet was the lowest, at 50%. In the northwest, southwest, south China and south China, it is as high as 80% or more.

　　Will La Nina definitely lead to a cold winter?

　　Will La Nina definitely lead to a cold winter? Li Xiaoquan said that normally, when La Nina happens, China will be colder in winter, but it doesn’t mean that it will enter the cold winter, but the probability of entering the cold winter is higher, especially in the southern region.

　　"La Nina came last year, which will make winter cold, but it doesn’t mean it will be particularly cold. It can be seen that some years have entered the cold winter, which is mostly related to the La Nina phenomenon, but it is not La Nina that will definitely enter the cold winter. "

　　As it said, it was also the winter of 1998/99 when the super El Ni? o turned to La Ni? a, but China experienced a warm winter.

　　China Weather Network reported on September 22nd that the equatorial Middle East and Pacific Ocean has entered La Nina state, but it has not reached the standard of La Nina event. China Meteorological Bureau will continuously monitor the development of La Nina.

Chupin, 21st Century Innovation Capital Research Institute

With the rise of Z generation and social platforms in China, in the past two or three years, a large wave of e-commerce has appeared in the outlet of new consumption, and countless new consumer brands have sprung up. With the help of online celebrity’s new traffic portal, through cooperation with Li Jiaqi, Viya and massive Xiaohongshu KOC, it seems that the brand has become popular and "out of the circle" overnight.

Behind the rapid rise of domestic beauty is the blessing of capital. According to the "2021 Beauty Industry Trend Insight Report" released by CBN Data, in 2020, the beauty industry disclosed that the investment and financing amount was 4.812 billion yuan, a growth rate of 324% compared with 1.135 billion yuan in 2019. With Dongfeng, Perfect Diary and Winona’s IPO, Winona’s parent company Betaine (300957) went public in March this year.

Starting with flow

Back in 2016, Huang Jinfeng just stepped down from Yu Nifang and established Yixian E-commerce (YSG.N). The company name is Huang Jinfeng to pay tribute to his alma mater, Sun Yat-sen, and Chen Yuwen and Lu Jianhua, the co-founders of FMCG brand, are friends of Huang Jinfeng’s college classmates for many years. Zhang Lei of Gaoyan Capital once asserted that China must have a chance to give birth to a new L ‘Oré al, but is the "new L ‘Oré al" a perfect diary? Perhaps it is still open to question.

Undoubtedly, the capital blessing of the "golden owners" has provided it with a steady stream of power. Since March 2017, Yixian E-commerce has launched the first perfect diary of cosmetics brand. With its cost-effective products featuring "big brand replacement", it has a consumer group that meets its positioning among many high-end brand cosmetics. Whenever users have complaints about the experience of perfect diary products, there will always be something like "only a few tens of dollars, what else do you want!" Comments. In a short period of three and a half years, Yixian E-commerce has completed seven times of financing and gone to IPO, and the capital lineup behind it is also extremely luxurious, including Gaoyan Capital, which holds 13.8%, Zhenge Fund, which holds 10.5%, and Gaorong Capital, which holds 9.2%, as well as many big-name investment institutions such as Boyu Capital, Tiger Global and Sequoia China. It has been revealed that in last year’s round of financing, "new shareholders came in by grabbing, otherwise they were done by old shareholders."

Obviously, the business model of Perfect Diary is the most typical "Internet play" in recent years. It was pushed to the market after relying on funds to seize the market crazily, and its fast-moving speed is also a "double-edged sword". According to the national enterprise credit publicity information system, there are 38 patents of Perfect Diary (Yixian E-commerce), all of which are appearance patents, and there is no core R&D patent information such as component technology.

From 2018 to 2020, the sales and marketing expenses of Yixian e-commerce were 309 million yuan, 1.251 billion yuan and 3.412 billion yuan, respectively. The overwhelming advertisements revealed the new generation of consumers’ cognition of the perfect diary. In fact, spending money on marketing has achieved a lot. Generation Z has gradually become the main force of consumption. Nowadays, brands can quickly establish consumers’ minds and brand awareness by using the effects of online celebrity and stars. Packaging theme design with "ingenuity" and "face value" and cross-border joint names can quickly capture consumers’ hearts. In the beauty track, cross-border joint products have exploded in just three years, with a growth rate of nearly three times.

The turning point occurred in February 2018. The keen marketing team of Perfect Diary found that many users published brand color testing and grass planting content on Little Red Book. Planting grass on the surface is actually dark and wide, which makes Perfect Diary see the possibility of new users’ growth. The data shows that in June 2017, the number of users of Little Red Books was only 50 million, but it surged to 100 million yuan in March of the following year, and the user activity was close to 30 million, three times that of a year ago. Perfect Diary rode the express train of Xiaohongshu, and the sales volume was singing all the way.

Product dilemma

However, beauty brands have to speak with products after all. Despite the large number of new products on the Perfect Diary, there is still no impressive and timeless big single product. On the cost side, big single products do not need to be upgraded repeatedly, which is difficult to be eliminated and does not require high new product promotion fees. However, the money of the perfect diary is spent on advertising, and the product research and development that needs real money most is far from enough. Perfect Diary’s R&D expenditure in 2020 is only 67 million yuan, accounting for 0.93% of revenue. In 2018 and 2019, it is only 3 million yuan and 23 million yuan.

As a result of the lack of research and development, although the products are dazzling, they have always changed their forms and the repurchase rate is not optimistic.According to the data of CICC Research Institute, after trying to cooperate with Xiaohongshu, Tik Tok and KOL, the sales of Shiseido, L ‘Oreal and Estee Lauder all increased by more than 60% in 2020, while the sales of Perfect Diary increased by only 22%. In addition, another major "injury" of Perfect Diary is its low gross profit, which positions the brand as "big brand replacement", but its gross profit margin is 10% to 20% lower than that of Estee Lauder and Huaxi Bio. If you want to break the dilemma of low gross profit, the simplest and most direct way is to raise the price, but rashly raising the price will inevitably affect the biggest "advantage" of the perfect diary-cost performance. Therefore, Perfect Diary came up with the method of "reducing the quantity without reducing the price". Under the condition of normal lipstick net content of 3 to 4 grams, the "small heel" lipstick is only 0.8 grams.

At present, there are more and more enterprises on the national makeup track, and with the extrusion of foreign competing products, "cost performance" is no longer the most important cornerstone for domestic products to break through. At the moment when market recognition is increasing, quality is the goal that domestic beauty brands need to pursue.

Today, the domestic beauty industry has a perfect supply chain and industrial chain, which provides a very fertile soil for domestic brands to go to sea.According to CBNData’s "2021 Beauty Industry Trend Insight Report", Guangzhou has become a well-deserved incubator for new beauty consumer brands.According to the report data, nearly three-quarters of Tmall sellers in Guangzhou are mainly engaged in "face value industry" such as beauty care, which is 1.6 times of the national proportion; Guangzhou has more than half of the number of domestic cosmetics companies filing.In the past three years, the sales of Guangzhou beauty and skin care brands on Tmall platform have nearly tripled, such as Perfect Diary, Flower West, Tangduo, Zhiben and Runbaiyan.

Obviously, the biggest possibility for domestic brands to choose to go to sea is that their domestic losses are serious, and they urgently need to open up new markets and take international routes to raise prices for future research and development of high-end products.With the listing of Yixian e-commerce, I once said that I would take the perfect diary of domestic brand Thorn Road. The best interpretation of going out to sea is to try to acquire international brands and then turn to high-end market development.On October 30, 2020, Perfect Diary announced that it had reached an agreement with Pierre Fabre Group of France to acquire its high-end beauty brand Galénic；; On March 2, 2021, Perfect Diary said that it had reached an agreement with Manzanita Capital, a venture capital institution headquartered in London, to acquire its high-end skin care brand "Hermes in makeup remover" Eve Lom.The successive high-end acquisitions have made Perfect Diary’s cash flow tight. According to the annual report, the net cash flow generated by Perfect Diary’s annual business activities in 2020 was 983 million yuan.

At present, the most popular beauty products are lipstick, eye shadow and blush. According to the data of China Commercial Industry Research Institute, the export volume of beauty cosmetics and toiletries in China in 2020 is 999,000 tons, up by 4.3% year-on-year. With the help of e-commerce brands such as Tmall and Amazon, it is easier for new brands to go to sea.

In the future, it is still unknown that the perfect diary plan will cost billions of dollars in marketing expenses. However, when the heat and sales shine, will the perfect diary develop "luminous" products that will make the market refreshing?What consumers are more concerned about is how to gain a foothold in the market where new products are repeated after eating the perfect diary of traffic bonus.

The product business model of Perfect Diary is DHC, that is, Direct to Customer. In the list of foundries published in Perfect Diary, Ying Teli, Kosmeishi, Shanghai Zhenchen, etc. are all foundries of internationally renowned big-name nature halls, Polaiya, Dior, Chanel and Maybelline. With years of OEM experience,These foundries also have both design and R&D capabilities. It is not difficult to understand that behind the endless stream of new products, the R&D expenses account for only 0.9%.What will be the next step of the perfect diary under the loss? Obviously, the product quality of Perfect Diary can’t compete with the same brand, but the price is in an awkward position of "more than enough, more than enough". Consumers are paying for its "eye-catching" theme and packaging, and the name of "ZARA in beauty industry" is well deserved.

Although the performance of Marubi Co., Ltd. (603983) does not rely too much on marketing, it is also labeled as "single product". Marubi Co., Ltd. has three brands: Marubi, Chunji and Love Fire, and its core brand and revenue force are Marubi, which accounts for more than 90% of the company’s total revenue all the year round.

The advantage of Marumi lies in the solid foundation of its inherent customers. Since 2017, Marumi’s net interest rate has always remained between 20% and 30%, and Polaiya (603605) has also remained above 10%.

Track change

It is not easy for Marubi to cultivate high-end products and face the fierce competition in the cosmetics market with high gross profit margin when only Marubi brand stands out.Marubi’s gross profit margin in the first quarter of 2021 was 63.91%, which was 2.29 percentage points lower than the 66.20% at the end of 2020. Compared with the gross profit margins of benchmark enterprises Polaiya (64.09%) and shanghai jahwa (64.56%) in the first quarter of 2020, Marubi no longer has the advantage of high gross profit margin.

At the moment when the explosion of beauty products has sprung up, Marubi shares urgently need to find new consumption points to make consumers pay for high prices, so as to seize new profit growth points and highlight the encirclement. It is worth noting that on November 12, 2020, Marubi announced that it planned to abandon the original "make-up" fundraising project. The investment in the new project is estimated to be 276 million yuan, which will mainly focus on skin care products, supplemented by make-up products. After completion, it is expected to add 3,382.5 tons of skin care products and 200 tons of make-up products, fully reaching the annual output value of about 596 million yuan, which will continue to deepen the layout of the company’s skin care industry chain.

From this point of view, Marumi shares plan to abandon the fast-growing makeup track and turn to the skin care track.Not only that, Marumi shares also intend to invest in food and beverage and new retail consumer industries. On October 29th, 2020, Marubi announced that the company intends to jointly invest with several partners to set up an industrial fund with a scale of 100 million yuan, which will mainly invest in domestic and foreign high-quality or high-growth enterprises in consumer industries related to food and beverage, condiments and new retail, so as to build an ecological circle of food industry. One of the limited partners is Shanghai’s "coming to Iraq".Marubi Co., Ltd. said that this investment direction has a certain correlation with the company’s main business, mainly functional foods related to beauty.

The domestic beauty cosmetics who are striding forward all the way, the "circle" is getting bigger and bigger, but it seems to be getting farther and farther away from what people expect.After the rapid rise of national cosmetics with capital, what will be the next step? After the "fan economy" and "face value economy", Chinese cosmetics still need to rely on high-quality differentiated items to gain a foothold in the market.

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