Wang Jianlin’s big move! The class A share movie theater faucet may change hands, and the receiver is "post-80s"!

The control of cinema leader Wanda Film (002739) may change.

On December 6, Wanda Film announced that the company’s indirect controlling shareholder, Beijing Wanda Cultural Industry Group Co., Ltd., and its wholly-owned subsidiary, Beijing Hengrun Enterprise Management Development Co., Ltd., and the company’s actual controller, Wang Jianlin, intend to transfer their combined 51% equity in Beijing Wanda Investment Co., Ltd. (hereinafter referred to as "Wanda Investment") to Shanghai Ruyi Investment Management Co., Ltd. (hereinafter referred to as "Shanghai Ruyi Investment").

Wanda Investment is the controlling shareholder of Wanda Film. Wanda Film said that if the above matters are finally implemented, it will lead to a change of control of the company.

In view of the uncertainties in the above matters, Wanda Film will suspend trading from the opening of the market on December 6, 2023 (Wednesday), and it is expected that the suspension time will not exceed 2 trading days. On the morning of December 6, the Shenzhen Stock Exchange has announced that Wanda Film plans to plan a change of control, and the stock will be temporarily suspended from the opening of the market on December 6. Trading will resume after the company discloses relevant announcements through designated media.

Shares have been transferred several times this year

Since the beginning of this year, Wanda Film has undergone several equity changes. According to the 2022 annual report, Wanda Investment directly holds 38.99% of Wanda Film’s shares.

In March, Wanda Investment’s concerted action, Wanda Culture Group, reduced its holdings of Wanda Film 43.5653 million shares through the block trade system, accounting for 1.999% of the company’s total share capital. In April, Wanda Investment announced a reduction plan to reduce its holdings of Wanda Film shares by no more than 65.38 million shares, accounting for 3% of the company’s total share capital.

Entering the second half of the year, Wanda Film’s equity transfer accelerated.

On July 10, Wanda Investment signed a share transfer agreement with Lu Lili, agreeing that Wanda Investment will transfer its holding of Wanda Film 180 million shares to Lu Lili, accounting for 8.26% of the company’s total share capital.

On July 17, Wanda Investment and its acting party, Xinxian Rongzhi Industrial Management Consulting Center (Limited Partnership) (hereinafter referred to as "Xinxian Rongzhi"), signed the "Share Transfer Agreement", and Wanda Investment transferred its holding of Wanda Film 177 million shares to Xinxian Rongzhi, accounting for 8.14% of the company’s total share capital.

After the transfer of the above agreement is completed, Wanda Investment holds 436 million shares of Wanda Film, with a shareholding ratio of 20%. Wanda Investment and its concerted actors together hold 673 million shares of Wanda Film, accounting for 30.9% of the company’s total share capital.

Before the proposed transfer of 51% of Wanda’s investment, on July 20, 2023, Wanda Culture Group had signed an Equity Transfer Agreement with Shanghai Ruyi Film and Television Production Co., Ltd. (hereinafter referred to as "Shanghai Ruyi Film and Television").

Wanda Cultural Group intends to transfer its 49% stake in Wanda Investment to Shanghai Ruyi Film and Television. After the transfer is completed, Wanda Cultural Group indirectly holds 222 million shares of Wanda Film through Wanda Investment, with a shareholding ratio of 10.2%. Wanda Cultural Group and its concerted actors directly and indirectly hold 460 million shares of Wanda Film, with a shareholding ratio of 21.1%.

According to Qichacha, as of December 6, Shanghai Ruyi Film and Television held a 49% stake in Wanda Investment, Beijing Hengrun Enterprise Management Development Co., Ltd. held 29.8%, Wanda Culture Group held 20%, and Wang Jianlin personally held 1.2%.

Wanda Film Industry Leader

Wanda Film has long been a leader in domestic theaters.

Lighthouse data show that since 2023, the national film box office has reached 51.45 billion yuan, of which Wanda cinema box office 8.94 billion yuan, far more than the second 4.481 billion yuan. Wanda cinema attendance 190 million, with an average of 15 people per game, all in a leading position in the industry.

Wanda Film also ranks first in the country all year round. Wanda Film’s cinemas and screens rank first in the industry. Since 2023, 9 of the top 30 cinemas in the country have been Wanda Studios.

According to the third quarter report of 2023, from January to September this year, Wanda Film’s domestic theaters achieved a box office of 6.22 billion yuan (excluding service fees), an increase of 67.6% year-on-year and 5.2% over the same period in 2019; the number of people watching movies 150 million, an increase of 68.7% year-on-year, an increase of 3.7% over the same period in 2019.

As of September 30, 2023, Wanda Film had 877 open theaters and 7,338 screens in China, including 709 directly-operated theaters, 6,159 screens, 168 light-asset theaters, and 1,179 screens. The company’s cumulative market share in the first three quarters was 16.5%.

"Post-80s" Colliming takes over

Shanghai Ruyi Investment, which plans to take over 51% of Wanda’s investment, and Shanghai Ruyi Film and Television, which previously took over 49% of Wanda’s investment, are both controlled by Ke Liming.

Shanghai Ruyi Film and Television is a subsidiary of China Ruyi Holdings Co., Ltd. (hereinafter referred to as "China Ruyi" 00136.HK), a Hong Kong-listed company. China Ruyi owns 100% of Shanghai Ruyi Film and Television. Tencent is one of the major shareholders of China Ruyi.

On December 6, Chinese Confucianism rose more than 9% in intraday trading, and its market value rose to HK $22 billion.

"Confucianism" can be called a dark horse in the film industry in recent years. According to Lighthouse data, Shanghai Confucianism Film and Television has produced 43 works in recent years, with a total box office of 17.677 billion yuan and a total box office of 7.434 billion yuan. These include well-known works such as "Hello, Li Huanying", "Vanished Her", "Walking Alone on the Moon" and "Send You a Little Red Flower".

Ke Liming’s other main body, Beijing Ruyi Xinxin Film Investment Co., Ltd., has also produced 5 works, with a total box office of 1.438 billion yuan, including "To the Youth We Will Eventually Die", "Small Times 4", "Old Boy’s Raptor Crossing the River" and other well-known works.

According to the financial report, Colliming is a post-80s generation, now 39 years old.He worked as a senior analyst at a hedge fund management company. He graduated from Griffith University in Australia with a bachelor’s degree in risk management in 2005 and a master’s degree in money and banking in 2006.

According to the delisted Shanghai Fukong previously disclosed, Ke Liming himself led some project personnel to join Huashi Film and Television Investment (Beijing) Co., Ltd. in March 2011. Ke Liming served as the general manager of Huashi Film and Television and filmed film and television works within the main body of Huashi Film and Television.

It was during this period that Ke Liming and his team participated in the planning and production of the movie "To Youth", the TV series "The Woman of the Swordsman Family", and the movie "Tiny Times 1 and 2" and many other works. In December 2012, Ke Liming left China Vision Film and returned to Ruyi Film as the general manager. Since then, Ruyi Film’s business has developed rapidly. It began to plan the TV series "No War in Peking" and the movie "Old Boy’s Raptor Crossing the River" that year, and achieved good responses.

Deng Chao transforms into a mature man, talking about the key development of the career contraction front



  Entering the summer vacation, the urban idol drama "Hard Love" starring Deng Chao was widely praised after it was broadcast. Deng Chao played the young, rich and elegant "Diamond King" Meng Hao in the play. He fell in love with a beautiful woman at first sight, spent money like a land, and finally achieved a beautiful marriage between a prince and Cinderella.


  Seeing such a plot summary may make many viewers dismiss it, thinking it is an old-fashioned and vulgar romance drama that is completely unrealistic. However, on the afternoon of the 3rd, Deng Chao repeatedly emphasized in a telephone interview with reporters that he hoped the audience would not put on tinted glasses first. He wanted to show how a man was "reasonably successful" in this love story, and how he changed from "devil to angel" under the influence of love.


  Talking about the role of the new drama waiting for the "fifth diamond king"


  The character played by Deng Chao in "Difficult Love" is young and handsome, smart and capable, elegant in temperament, and rich in wealth. Women are loved by everyone, and men are envied by everyone. It is no wonder that the original name of this drama is "Difficult Love of the Fifth Diamond King". The topic of the interview starts with "The Fifth Diamond King". Since his debut, Deng Chao has played many roles, whether it is the young emperor in "Young Emperor" and "Young Kangxi", or the high-ranking children in "Happiness is Like a Flower" and "Sweet Honey", which seem to be more or less "The Fifth Diamond King". Does Deng Chao like this feeling of being the Fifth Diamond King?


  Deng Chao replied with a smile: My idea may be the opposite of yours. First of all, the emperor is by no means "the fifth of the diamond king", and the children of high-ranking cadres are not "the fifth of the diamond king". "the fifth of the diamond king" is a foreign word, and according to its original meaning, it means a rich single man. I understand what you mean. What you said is that the characters I play have a sense of superiority, but the sense of superiority is also very different. The young and frivolous young of a young and mature man have a sense of superiority, but the feeling is very different. When I play the role of Meng Hao this time, I actually want to show a story of a man who has achieved reasonable success through hard work and struggle. This "the fifth of the diamond king" is not a playboy, but a respectable successful person.


  Deng Chao also told reporters that the "Fifth Diamond King" character is still his transformation work, "no longer young and frivolous, but mature and experienced." Deng Chao revealed that he had to wait for the role. "Director Tian Youliang had this book a few years ago, but I didn’t think I could play Meng Hao at that time, because I lacked the temperament of a mature man. The director waited for me for several years, until I had a sense of age because of my training, and could be qualified for this" Fifth Diamond King "role."


  Talking about love, love is actually a matter of one person


  "Difficult Love" asks the audience a social question – whether love is pure or not after being mixed with matter? How does Deng Chao himself answer this question? "I don’t think love must be insulated from material conditions, and in real life this is impossible. Whether material things can be mixed into love depends on the specific situation. For example, in the play, Meng Hao sincerely uses money to help his sweetheart, I don’t think there is anything wrong with it."


  Deng Chao and Sun Li are "golden boys and girls" in the entertainment industry, and their love can be said to be a good story in the circle. However, before this interview, Deng Chao made it clear that he did not want to talk about Sun Li, because the two hoped that the media and the public could give them a certain amount of personal space, which would be conducive to the development of their relationship. The reporter expressed his understanding, but the topic talked about the concept of love and whether he believed in love at first sight. Deng Chao still talked about his understanding of love, "The love I understand is still more real and practical. I think love needs to be truly paid and think about the other party. I often say that love is a matter of two people, but in fact it is a matter of one person. That is to say, when you say I love you or she (he) loves me, you need to take action and give something. Only in this way can you be worthy of love. "


  On the Key Development of the Career Shrinking Front


  From "Happiness is like a Flower", "Sweet Honey" to now "Difficult Love", Deng Chao’s love-themed TV dramas are almost one hit and one hit, which also established his status as a popular idol. However, there are recent rumors that Deng Chao will no longer act in emotional TV dramas in the future. Asked about this question, Deng Chao said: "This statement is not accurate. What is an emotional TV drama? I am afraid that any TV drama with any theme cannot be separated from emotion, right? If there is no emotional factor, can it be said to be a drama? If you are talking about love TV dramas, I will take less, at least I will not repeat similar roles I have shot before. Breakthrough and transformation have always been my pursuit, but there is no certain direction. Trying freshness is my consistent pursuit. For example, this time Meng Hao is a character I haven’t tried before. "


  In response to rumors that Deng Chao will release his debut album in the second half of the year, Deng Chao said that the album is in preparation, but it may be put on hold for a while. He feels that his development should be focused and not too long. He is currently working on a new book – "Chao and Superman", which is a travel toolbook designed to introduce readers to the cultures and customs of the world. Each chapter will invite a celebrity to travel with Deng Chao to a country. For example, the first chapter is to travel with Wang Zhongjun to New Zealand and tell the story of the movie in the world-famous movie shooting mecca.


  Recently, it was rumored that Deng Chao would star in the TV drama "Lei Feng" directed by Zhao Baogang and play the role of Lei Feng. When the reporter asked him for the exact news, Deng Chao said that he had heard the news for the first time. He felt that Lei Feng was an idol of all Chinese people and was very respectable, but he did not receive a clear invitation.

Editor in charge: Zhang Renhe

A Review of Seven Generations of Golf History, the Backbone of Volkswagen Family

  [Car History] When it comes to its classic models, I’m afraid there is no one who doesn’t know the name except the familiar ones. The Beatles laid a solid foundation for the Volkswagen brand, and Dave became the spiritual and material double pillar of the Volkswagen Group. Just like the popular saying that "with golf (), there will be all models of the public", golf has become synonymous with the public. Since its birth in 1974, after 39 years of development, today’s golf has evolved into the seventh generation. Although most people have already memorized the history of golf, it doesn’t prevent you from revisiting the legendary development history of this Volkswagen classic model again, and maybe you can gain something new.

Home of the car


The background of golf: replacing the exhausted Beetle (Volkswagen EA-276 prototype)

Volkswagen (Import) Golf (Import) Past Classic Edition

  Although the Beetle has brought great honor and benefits to the public, it has not changed much since it was officially born in 1938. At the end of 1960s, the sales volume of the Beetle dropped sharply. Volkswagen knew that the exhausted Beetle could not meet the people’s demand for the "national car" in terms of technology and the utilization of the interior space, and the successor to develop the "national car" was officially put on the agenda. In 1969, two prototypes, EA-266 and EA-276, were born one after another. Because EA-266 was placed in the lower rear seat, it was quickly eliminated by the noise and smell from the engine, while EA-276 with layout was successfully promoted. The car was equipped with a 1.5-liter horizontally opposed four-cylinder engine with 44 horsepower, and its square shape was probably not very pleasing. This is the prototype of Volkswagen Golf.

Note: Many people mistakenly think that the name of Golf comes from Golf. In fact, the naming method of Golf follows the consistent style of Volkswagen, that is, many of its models are named after the wind, as we know, Santana and others, and Golf comes from a warm current in the Gulf of Mexico.


The First Generation Golf Mk1(Typ 17)——1974-1983
Classic, the first "hatchback"

Volkswagen (Import) Golf (Import) Past Classic Edition

  In May 1974, the first generation of golf officially entered people’s sight. Compared with the slightly rigid shape of EA-276 prototype, the "origami" design concept put forward by Italian car designer Giorgetto endowed the first generation of golf with an indelible classic shape. Maybe you don’t like its square-headed, square-brained shape, but when you look at it again today, you will find that this simple line is so intriguing. The whole plastic air intake grille is inlaid with two round headlights, and the front bumper hanging on the front of the car is shaped like a chopstick. Although it is a new "national car", chrome decoration is still full of air intake grille, bumper edge and body waist line. (Click to enter the biography of Giorgetto, the master of automobile design)

Volkswagen (Import) Golf (Import) Past Classic Edition

  The first generation golf adopted the same hatchback shape as the prototype EA-276, and the concept of "hatchback" was first applied by golf and introduced into the field of automobile design. Compared with the prototype, the angle of the trunk cover of golf is more inclined. "Chopsticks" are always a pair, not one. Except for the turn signals on both sides of the front bumper, the front and rear bumpers are strikingly similar in size and shape, and the prominent wheel eyebrows make their simple shape have a sense of hierarchy. The first generation of golf is divided into two types: two-door hatchback and four-door hatchback. Taking the golf hatchback version as an example, its vehicle size is 3705mm long, 1610mm wide, 1395mm high and 2400mm high, and its weight is only 790kg.

Volkswagen (Import) Golf (Import) Past Classic Edition

  The interior design of the first generation golf seems a bit too simple as its modeling. The Volkswagen "Wolfsburg" logo was placed in the center of the two-spoke steering wheel. The left side of the double-barrel instrument panel was not a tachometer, but a "disguised" clock. The water temperature and fuel gauge were located at 12 o’clock and 6 o’clock respectively, and the right side was a speedometer. The only thing that can make people shine in the car is the silver plaque on the center console. A large area under the T-shaped area of the center console has been ruthlessly wasted. Interestingly, the gear sign is placed above the cigarette lighter near the co-pilot’s side. For beginners, this design will inevitably make people crazy.

Volkswagen (Import) Golf (Import) Past Classic Edition

  The first generation of golf adopts the structure of front and back half. Compared with the previous "national car" Beetle, golf has been greatly improved in maneuverability and practicality. The configuration of the first generation golf can only be considered enough. All you can see in the car are simple and practical configurations such as radio, air conditioner and hand-cranked window. In addition, Volkswagen also equipped the first generation of golf with front wheel disc brake system and rear wheel drum brake system. These configurations may not be worth mentioning at present, but as the successor of the Beatles, the overall quality of golf is still satisfactory.

Volkswagen (Import) Golf (Import) Past Classic Edition

  In terms of power, the first-generation golf, which was originally launched, was only equipped with a 1.1-liter inline four-cylinder engine, with a maximum of 50 horsepower and a maximum of 78 N m. Since then, Volkswagen has successively launched golf models with 1.3 liters, 1.5 liters, 1.6 liters, 1.7 liters, 1.5 liters and 1.6 liters. Among them, the 1.6-liter inline four-cylinder gasoline engine has a maximum power of 86 HP (63kW)/5600rpm and a maximum torque of 127 N m/3200 rpm, which is matched with the engine at 4, 5 and 3 speeds.

Volkswagen (Import) Golf (Import) Past Classic Edition

  In March, 1975, the first generation of sports golf model-Golf GTI appeared, and it was officially listed in June, 1976. The first generation of GTI also has two models, three-door and five-door hatchback, for consumers to choose from. The original intention of GTI is to let consumers enjoy driving even if they buy economical cars. In order to be different from ordinary golf, GTI, as a sports model, has made some optimization in appearance details, the most obvious of which is a circle of red decorative lines on the periphery of the front air intake grille, with a black Volkswagen logo in the center, the "GTI" on the side is particularly conspicuous, and the front and rear bumpers are also chrome-plated. At the same time, the plastic black spoiler under the front of the car complements the black wheel eyebrows, which further highlights the exclusive sense of GTI.

Volkswagen (Import) Golf (Import) Past Classic Edition

  Volkswagen has rendered the sporty atmosphere of the first generation GTI interior to the extreme. The monotonous two-spoke steering wheel on the regular version was replaced by a three-spoke competitive steering wheel with the logo of Wolfsburg. What about the clock on the left side of the original dashboard? For GTI, which pursues sports, the tachometer is more pragmatic. In order not to destroy the overall color of the interior, the silver center console panel has also been changed to black. Before, the sealed part under the center console was changed into a storage space. The oil temperature gauge on the left side below also reminds you at all times that this is a sporty car, and the forgotten clock is placed on the right side of the oil temperature gauge. The most exciting thing for fans is the Golf ball-shaped stopper. Is this to match the name of Golf? Who cares! What fans are after is an excellent feel.

Volkswagen (Import) Golf (Import) Past Classic Edition

  A sporty appearance alone is definitely not enough for fans to pay for it willingly. The first generation GTI is equipped with a 1.6-liter inline four-cylinder naturally aspirated fuel injection engine, with a maximum power of 110 HP (81 kW)/6,100 rpm and a maximum torque of 140 N m/5,000 rpm. For a GTI weighing only 810kg, its acceleration time of 0-100km/h is only 9.2. Low vehicle weight, solid chassis and strong power make GTI known as "". With the success of the first generation of golf GTI, other manufacturers have also launched their own "small steel cannon" models, and golf has once again become the leader of the new trend in the industry.

Volkswagen (Import) Golf (Import) Past Classic Edition

  The original intention of Volkswagen to launch golf GTI is only to participate in the competition. Volkswagen originally planned to produce 5,000 golf GTIs to meet the qualification of production cars stipulated by the competition. I never thought that the first generation of golf GTI would be sought after by fans as soon as it was launched, so Volkswagen continued to increase production to meet the market demand for this "small steel gun". Since its birth in 1975, the first generation of golf GTI has produced about 530,000 sets, which has since established GTI’s unshakable position.

Volkswagen (Import) Golf (Import) Past Classic Edition

  As the sales of the first generation of golf are rising, it has increased the confidence of the public in developing new models. In 1979, the golf convertible version derived from the first generation of golf was officially unveiled. The birth of the golf convertible made people realize that the original economical car can be so romantic. The first-generation golf convertible version uses a soft-top convertible that can be folded manually, and the horizontal position of B-pillar can effectively increase the strength of the whole vehicle. Volkswagen has made some modifications to the front and rear bumpers of the first-generation golf convertible version, and the black plastic decoration added to the rear license plate position makes the rear of the car look less monotonous.

Volkswagen (Import) Golf (Import) Past Classic Edition

  In 1975, Volkswagen introduced the first generation of Golf to the North American market and assembled it in the Volkswagen westmorland factory in the United States. The American version was named Rabbit instead of Golf. In order to comply with safety regulations, Rabbit has adopted an "extended" bumper, which is also a major feature of European models entering the North American market. Due to the use of soft suspension and too cheap materials, the quality of Rabbit is extremely unstable, which also makes the German public angry. In 1980, North American Volkswagen introduced a modified model of Rabbit, which changed the original round headlights into a square style, while the convertible version of Rabbit still used round headlights.

Volkswagen (Import) Golf (Import) Past Classic Edition

  In 1981, Volkswagen launched the Rabbit version, a derivative model of Rabbit. The car adopts a double-door design, and the wheelbase is lengthened and then equipped with a rear cargo compartment. If you are used to the ordinary version of the car and look at the pickup version, you will find it very different. The dimensions of the Rabbit pickup truck version are 4380mm long, 1640mm wide, 1490mm high and 2625mm wheelbase. In 1983, Volkswagen introduced Rabbit GTI. Unlike Golf GTI, Rabbit GTI equipped with a 1.8-liter inline four-cylinder engine has only 91 horsepower (67kW), which obviously does not meet the definition of "small steel gun". Rabbit GTI exported to Canada is all made in Germany, equipped with a 110 HP (82kW) 1.8-liter inline four-cylinder engine.

Volkswagen (Import) Golf (Import) Past Classic Edition

  In 1983, Volkswagen introduced the first generation of small modified golf models. The most striking feature of the modified golf is the "four-eye" headlights, which are more full in taillight style and more in line with the trend at that time. Interestingly, the first generation of golf convertible was not modified until 1988. Except for the four-round headlights, the new bumper with the same color as the car body is more full, and the application of side skirts makes the visual effect of the whole car lower. Many improvements have made the modified golf convertible look energetic.

Volkswagen (Import) Golf (Import) Past Classic Edition

  Compared with the North American version of golf, the South African version of golf-Volkswagen Citi is even more "wonderful". The car has three power combinations, namely 86 horsepower 1.4 liters, 102 horsepower 1.6 liters and 124 horsepower 1.8 liters in-line four-cylinder engines. From 1984 to 2009, it was officially discontinued. After repeated "face-lifting" production, although the interior design of Volkswagen Citi keeps pace with the times, its appearance will always maintain the original essence of the first generation of golf, and the Rabbit pickup truck model in North America market was named Caddy for production in South Africa. During the 25-year production cycle, a total of 377,484 Volkswagen Citi rolled off the production line. In Mexico, the first generation of golf was named Caribe for sale. From its birth in 1974 to its discontinuation in 1983 (Citi didn’t discontinue production until 2009), the first generation of golf sold a total of 6,780,050 sets worldwide. Such impressive sales laid a solid foundation for its future development, and the new "national car" also gained a firm foothold.

The responsibility behind the star brand rollover aura can not be ignored

  Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

  In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

  Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

  The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

  The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.