Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

　　In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

　　Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

　　The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

　　The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.

　　From December 16th to 17th, Chongqing International Talent Exchange Conference was held in Chongqing. Important guests and experts from 42 countries, regions and international organizations participated in the grand event. At the closing ceremony, talents and projects in Chongqing were collectively signed. According to statistics, this year’s conference introduced 2954 talents and 206 projects.

The signing site of Chongqing International Talent Exchange Conference. Photo courtesy of the organizer

　　Academicians and experts offer suggestions and suggestions around talent construction.

　　"At present, the construction of a modern new Chongqing is in a critical period, which requires the active participation of talents and strong intellectual support." Yuan Jiajun, secretary of the Chongqing Municipal Party Committee, said in his speech at the opening ceremony, "We have vigorously implemented the strategy of scientific and technological innovation and strengthening the city with talents, cultivated and introduced all kinds of talents in an all-round way, and accelerated the construction of the western talent center and innovative highland."

　　Up to now, Chongqing’s total talent resources exceed 6.3 million people, and its talent density ranks first in the west. There are 105 national science and technology innovation platforms, and 69 disciplines have entered the top 1% of ESI (Basic Scientific Indicators Database) in the world.

　　What kind of talents are needed in the new round of scientific and technological revolution and industrial transformation, and how to cultivate and gather talents?

　　"The major technological infrastructure is ‘ The heavy weapon of the country ’ It has the unique advantages of cultivating, condensing talents and promoting international scientific and technological cooperation. " Bai Chunli, an academician of the China Academy of Sciences, said that he made a statistic and found that 30 of the Nobel Prize in Physics since 1951 were obviously related to major scientific and technological infrastructure, accounting for 48% of the prize-winning proportion. The major scientific and technological infrastructure is also an important platform for international scientific and technological cooperation and the implementation of international science plans. At present, China is in a critical period of accelerating the realization of high-level scientific and technological self-reliance and building a world-class scientific and technological power, and talents are the first resource.

　　Bai Chunli said: "We must give full play to the unique role of the cradle of major scientific and technological infrastructure talents, so that these high-level scientific research platforms can continuously feed back the cultivation of talents and continuously improve the independent training ability of basic research talents."

　　"Since the reform and opening up, the overall development trend and scale of talents in China are very good. The problem we are facing now is that there are many general talents and many strong talents, but the more we go up, the less top talents there are. " Shi Yigong, academician of China Academy of Sciences and president of West Lake University, put forward three suggestions on how to maintain the leading position of top talents. The first is long-term trust and stable support; Secondly, attach importance to young talents and support young people; Third, open cooperation, diversification will bring innovation drive.

　　"I chose to join Changan Automobile because Changan Automobile has strong scientific and technological innovation. I chose to come to Chongqing Liangjiang New District because it has a solid industrial base, a vast market space and a high degree of openness. " Klaus Chijola, vice president of Chongqing Changan Automobile Company, mentioned the reason why he became attached to Chongqing in his keynote speech. He introduced that with the increasing globalization trend, Changan Design Center, as an important part of Changan Automobile, has formed an international professional layout. At the same time, Changan Automobile continuously integrates excellent human resources, promotes excellent product design, and strives to build a new global strategic partnership.

　　Promote the talent chain and empower the industrial chain.

　　This year, Chongqing proposed to build the strategic layout of "416" scientific and technological innovation and the construction of "33618" modern manufacturing cluster system, closely following the layout of talent chains in key industrial chains, and Chongqing played a "combination boxing" to attract outstanding talents to innovate and start businesses in Chongqing.

　　At the opening ceremony, Chongqing’s scientific and technological research project "Revealing the List" was released, with a total of 28 projects covering intelligent networked new energy vehicles, advanced materials, intelligent equipment and other fields, with a list amount of 221 million yuan. Highlight the needs of the industry and the ability of innovation, and set up a high-level research team by giving play to the role of leading talents as "head geese" to concentrate on collaborative research.

　　"Chongqing’s good talent base and scientific research advantages are important reasons for attracting our team to participate in this competition." Liang Feng, the winner of the "Xingyu Cup" International Innovation and Entrepreneurship Project Competition, "Research and Development of Multi-gene Combination Therapy for Anti-tumor and Anti-vaccine Based on MRNA Platform", said that he was going to set the research and development and manufacturing center of anti-tumor vaccine project in Chongqing. In this competition, a total of 1,369 outstanding talents competed with innovative and entrepreneurial projects, and 1,069 household units launched 19,000 positions to attract talents.

　　At the closing ceremony, talents and projects were introduced for centralized signing cooperation. Of the 2,954 talents introduced by this year’s conference, 1,637 were involved in the "33,618" modern manufacturing cluster system, accounting for 55.42%; Among the 206 imported projects, the top three imported projects are manufacturing, information transmission, software and information technology services, scientific research and technical services.

　　This time, a series of policies, such as the digital platform for talent work in Chongqing, the new Chongqing talent loan and the new Chongqing talent insurance, were released to facilitate the development of talents.

　　In the next step, Chongqing will further implement the strategy of scientific and technological innovation and strengthening the city with talents, improve the overall intelligence, talent concentration, strategic support, policy competitiveness and ecological conservation in an all-round way, and build a platform and create opportunities for all kinds of talents.

(Editor: Han Mengchen)