This summer, the national tourism market recovered strongly, and the number of tourists and income rose together. Data from a number of tourism platforms show that the summer tourism market is expected to surpass the same period in 2019, and parent-child tours, study tours and summer vacations have become popular choices.

The tourism market continues to heat up.

Recently, the high temperature has continued all over the country, but Wei Qian, a tourist from Anhui, felt a rare coolness in Kunming. "The temperature here is too comfortable, which is in sharp contrast with the heat in other places." Since the beginning of summer, the average temperature in Yunnan Province is only 22.9℃, and Kunming, the spring city where the weather is often like February and March, has become a summer resort.

Not only in Kunming, but also in Yunnan, you can wander around the mountains and enjoy the coolness in summer. In Dali, at the foot of Cangshan Mountain and beside Erhai Lake, tourists punch in along the ecological corridor and feel the slow life. In the Stone Forest, where the rocks are green and the peaks are beautiful, visitors can experience the Yi culture and appreciate the wonders of nature.

Entering the summer tourist season, in addition to the traditional popular routes such as Kunming, Dali, Lijiang and Diqing, tourists from Qujing, Xishuangbanna, Pu ‘er and Baoshan also continue to increase. In the past few days, the flight take-off and landing and passenger throughput in Kunming have increased sharply. On July 14th, there were 1,005 take-off and landing flights, a three-year high and 143,800 passengers were transported. Yunnan Railway Department sent 300,000 passengers every day, a year-on-year increase of 20.6%.

"The four hotels in the park were fully booked two weeks in advance." Fu Zhixin, deputy general manager of the marketing center of OCT Fantasy Resort in Xiangyang, Hubei Province, said that since the beginning of this summer vacation, the resort has attracted a large number of foreign tourists. "It is estimated that more than 2 million tourists will be received in the summer, reaching a new high." Fu Zhixin said.

Tongcheng data shows that from July 11 to 17, the number of air ticket bookings increased by more than 120% compared with the same period in 2019, and the number of hotel bookings nationwide increased by 150.53% compared with the same period in 2019. "The summer vacation has a good start." According to Lan Xing, the person in charge of Ctrip’s air ticket marketing, the popularity of this year’s summer vacation benefits from the continuous recovery of the tourism market. The superimposed airport and airline companies continue to introduce discounts, and there are marketing activities such as live broadcast and big promotion to further stimulate passengers’ travel needs.

"From the ranking of popular starting points and destinations, Shanghai ranks among the top cities in the country." Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the gradual normalization of the tourism market, the demand for summer tourism has been released in a centralized way, coupled with the strong recovery of student flow and parent-child tourists, and the passenger flow in summer has continued to run at a high level. Shanghai is a hot spot for summer tourism destinations and tourist sources. In the first half of the summer, the tourism market showed diversified and urban characteristics.

Research tour becomes popular in depth.

"Parent-child research is a hot topic in the summer tourism market in Shanghai." Cheng Chaogong introduced that since July, the attention of "research" products in the Shanghai area of Tongcheng Travel Platform has increased by 183% from the previous month. The high temperature weather for several days in a row has stimulated the study tour of the museum, and the cool and refreshing museum has attracted many parents and students.

In view of the "bursting" of the passenger flow in major museums, Shanghai Culture and Tourism Bureau announced that it would organize 17 museums including Shanghai Museum, Shanghai History Museum and World Expo Museum to carry out "Museum Wonderful Night" activities, and pilot licensed tour guides to take groups to explain and other measures to meet the diverse needs of tourists.

The research tour is not only hot in Shanghai. The research team of Shanghe children’s theme "The world is a textbook" also arrived in the Three Gorges Dam tourist area in Yichang, Hubei Province in July. In the Three Gorges Project Museum, Dou Xin, a visiting professor at China Communication University and an ambassador for cultural exchange of the national multi-functional economic and trade platform of the Shanghai Cooperation Organization, took the history and poems related to the Three Gorges as an index and gave a wonderful and vivid study tour class on the Yangtze River literature and history for SCO children.

Since the beginning of this year, a variety of research tour products launched by the Three Gorges Dam tourist area and Qu Yuan’s hometown scenic area have been popular, with 38,000 students and 30,000 students respectively. "From Yichang to Chongqing, it is not only a corridor of Tang poetry and Song poetry, but also a cultural enrichment place of the Three Kingdoms, and it is also the only way to appreciate the Three Gorges Dam, a big country." Dou Wei said.

"With the increasing demand for personalization and diversity of users, the travel products that used to be superficial can no longer fully attract users." Cheng Chaogong believes that only by digging deep into the needs of users and creating more tourism products with cultural connotation and humanistic spirit and more urban characteristics can the market vitality be maintained. For example, summer City walk has become a popular way for young tourists to explore the city. Wu Kang Road, Anfu Road, Yongkang Road, Fuxing West Road and Fuxing Middle Road have attracted many young people to "punch in".

Make concerted efforts to provide good service.

"Tricholoma matsutake in Shangri-La, truffles in Lijiang … There are many kinds of fungi to eat, and visitors are expected to come and experience them." Lou Kewei, deputy director of Yunnan Cultural Tourism Department, said. On the basis of market research, Yunnan Cultural Tourism Department launched 10 boutique routes, including cultural tourism integration, outdoor sports and other themes. "These 10 lines are hot-selling products that can stand the market test." Liu Zhimin, vice president of Yunnan Travel Agency Association, said.

Since the beginning of this year, Hubei Province has arranged nearly 1 billion yuan in financial assistance to promote the high-quality development of cultural tourism. Among them, 400 million yuan is used to issue coupons for cultural tourism, 200 million yuan is used to support the opening of new international routes, 153 million yuan is used to encourage travel agencies to explore the tourist market outside the province, and nearly 200 million yuan is used for publicity and promotion. At the same time, coordinate financial institutions to provide loan extension, interest subsidies and other support to cultural tourism enterprises.

Hubei Wenlv Group co-ordinates 38 scenic spots and 40 hotels to launch a series of measures to benefit the people. In Shennongjia, Enshi Grand Canyon, Jingmen Geek Park and other scenic spots, visitors can enter the park free of charge with the college entrance examination and senior high school entrance examination admission ticket. The "Tour Hubei" platform started the distribution of 2023 coupons in Xianning, and 15,000 coupons have been distributed.

Railways, civil aviation and other departments also do their best to provide services to ensure the safety and stability of the summer vacation. "Airline self-service change card" and "one-stop comprehensive service counter" … China Eastern Airlines launched a series of special services to bring passengers a faster and more convenient service experience. Yunnan Xiangpeng Airlines has increased its capacity adjustment, and actively responded by thickening safety management and strengthening skills upgrading. China Railway Kunming Bureau Group Co., Ltd. scientifically allocates transportation capacity to meet the travel needs of passengers, and actively innovates service measures to enhance the travel experience of passengers.

Economic Daily (Reporter Guan Peili, Li Zhiguo, Liu Jie, Dong Qingsen, Li Jing, Cao Song), the original title is "Launching boutique routes in many places, arranging special funds, and doing a good job in travel services-the tourism market ushered in the" hottest summer file ""

Source: Economic Daily