Emotional kidnapping, service congestion, scheming and indulging … … In the daily scene of compulsory attention to WeChat official account after scanning the QR code, there is a logic that "you can’t XX without paying attention".

　　Pink-up has formed an industrial chain. On a variety of pink-up platforms, some weighing scale fans only need 7 cents each, and 3,000 pieces will be sold, with large quantities and discounts.

　　Compulsory attention to WeChat official account to earn traffic is only the first step, and other profitable behaviors such as taking personal information and accurately pushing advertisements will follow.

　　"Are you there? Vote for me?" Click on the link sent by relatives and friends, but I want to enter the voting channel only to find that I should pay attention to WeChat official account first; When I came to the door of the pharmacy, a small line appeared on the weighing scale, which was intended to help customers understand the basic health conditions such as height and weight: "Scan the QR code and you can use it"; I plan to drive away from the garage after shopping, but I don’t care that WeChat official account can’t continue to pay the fee … … In the scanning code again and again in daily life scenes, the list of "subscription numbers" of mobile phones becomes longer and longer.

　　Pay, add friends and get information … … With the rapid development of Internet and mobile payment, the operation of "scanning QR code" is becoming more and more popular, which brings a lot of convenience to people. However, at the moment of chasing users’ attention, it is not uncommon to force attention to WeChat official account after scanning the QR code. Stranger still, the WeChat official account may have nothing to do with the user’s ongoing activities.

　　Why can’t we "bypass" WeChat official account? The reporter’s investigation found that there is a hidden gold chain behind it.

　　Hit Xu Juntu/this magazine

　　Do everything possible just to attract attention

　　Use WIFI in public places, and use coupons for hotel bills … … There is a logic that "you can’t do XX without paying attention" in many scenes of compulsory attention to WeChat official account. The reporter combed and found that the reasons for pushing people to submit can be subdivided into three categories:

　　Emotional "kidnapping" type WeChat official account used the interpersonal network of the direct participants to "escort" with feelings, and distributed the task of paying attention to WeChat official account as an adjunct to voting and helping others.

　　White-collar Ling Lu inadvertently cleaned up WeChat and found that less than half of the "subscription numbers" were what he really wanted to pay attention to. "The most common situation is voting. You must first pay attention to WeChat official account, the sponsor of the voting." Ling Lu said that due to family ties and friendship, I can’t help but vote. Sometimes I forget to cancel my attention after voting, and I have saved so much unconsciously.

　　Service "jam" type. The public company cooperates with the merchants to take "paying attention to the public company" as a compulsory channel for users to complete services and attract traffic.

　　When Cheng Xiaoqi, a citizen of Nanchang, Jiangxi, recently parked in the underground garage of a large shopping mall, he was asked to pay attention to a WeChat official account named "Stop on time" with WeChat. When asked whether direct payment could be made without paying attention to WeChat official account, the staff said no. Cheng Xiaoqi questioned: "What can be solved by scanning a receipt code? Why do I have to pay attention to WeChat official account?"

　　Click "Stop on time", and the main body of this account is Jiangxi Yixing Intelligent Parking Management Co., Ltd. The reporter called the company’s customer service, and the other party said that the cooperation between WeChat official account and the parking lot would require the parking lot to guide users to pay fees through the platform, which was a business model, and he was concerned that WeChat official account "would not bring any losses to car owners". When the reporter further confirmed that "I don’t care if I can’t pay for leaving", the customer service first said that there is another QR code that can pay directly. After the reporter said that he didn’t see the QR code in the relevant parking lot, the customer service also called "it depends on the parking lot".

　　The "inducement" type. The public party, that is, the service provider, defaults to the platform as the "necessary carrier" for using services and offers to guide attention, which is more concealed.

　　Nowadays, when you go to a restaurant to spend money, some restaurants no longer provide paper menus. The waiter will remind customers to order through the QR code posted on the corner of the table. And many ordering QR codes ambush a "careful machine": only when you pay attention to the WeChat WeChat official account of the store can you order food; Linking attention to WeChat official account with preferential activities has become one of the means for most "no paper menu" hotels to retain guests.

　　"weighing scale fans" are 70 cents each.

　　In the Internet age, fans mean value. It is WeChat official account’s desire to "suck gold" after rising in powder, which triggered a series of operations to pay compulsory attention to WeChat official account.

　　Mr. Zhang is the head of an operation in WeChat official account, where a single tweet has been read more than 100,000 times. He revealed to reporters that the current cost of acquiring a fan through official channels is around 5 yuan to 10 yuan. Because of the high cost of obtaining customers, only WeChat official account, a capital-rich head, can afford it, and most WeChat official account can only choose unofficial channels to raise money at the initial stage.

　　Search for "WeChat official account Pink" in Baidu, and a variety of pink platforms will come into view. Industry insiders told reporters that at present, Fanfen has formed an industrial chain. The accuracy of fans, the richness of equipment channels and the professionalism of customized solutions have become the main means for platforms to compete for customers’ competitiveness, and compulsory attention has become the main means for platform offline customers.

　　The reporter investigated a powder-increasing platform that mainly helps customers realize their demand for powder-increasing through offline equipment, and found that there are many offline scenes promoted on its corporate homepage, including weighing scale, doll machine, shared charging treasure, vending machine, hospital equipment powder-increasing, karaoke powder-increasing, WIFI powder-increasing, etc. There are also differences in retention rate, age group and price among different channels.

　　For example, if the hospital equipment is powdered, users can pay attention to WeChat official account to receive environmental protection bags or medical records for free by scanning the code in the hospital. The retention rate of fans in this scene is 60% to 80% of that day, and the age group is 18 to 45 years old; The doll machine adds powder by inducing users to scan the code to pay attention to WeChat official account’s voucher collection. The retention rate of fans is 60% to 80%, and the age group is 18 to 35 years old.

　　"This company is well-known in the industry and has offline equipment all over the country. Because the equipment is laid directly offline, the customer’s cost of obtaining customers is relatively low. The cheapest weighing scale fans only need 7 cents each, and 3,000 are sold, with a large quantity and a discount. " Sales staff said that many so-called powder-increasing platforms on the Internet actually don’t have the ability to get customers offline, and most of them cooperate with first-hand customer-obtaining platforms like them to earn the middle price difference by being a "profiteer".

　　Another powder-raising platform has only three ways of powder-raising: paper towel machine, weighing scale and WIFI. The price of powder-raising package in weighing scale is: 1,000 fans 900 yuan, 4,000 yuan for 5,000 fans and 7,000 yuan for 10,000 fans. The prominent position of its homepage is also straightforward, indicating that the number of customers served has exceeded 25,000, with a cumulative increase of 90 million, and the amount of powder increased by more than 120,000 that day.

　　Seemingly voluntary, but actually compulsory.

　　Is there any infringement in WeChat official account’s behavior when he is forced to pay attention to "no consultation"? According to the experts interviewed, under the premise of consumption, it is a kind of "voluntary in form and compulsory in essence" for merchants to force consumers to pay attention to WeChat official account.

　　"You must scan the code to pay attention to WeChat official account to order food, which is suspected of infringing on consumers’ right to choose independently." Gu Zhiming, Secretary-General of Jiangxi Consumer Protection Committee, said that Article 26 of the Consumer Protection Law stipulates that operators shall not exclude or restrict consumers’ rights, reduce or exempt operators’ responsibilities, increase consumers’ responsibilities and other unfair and unreasonable provisions to consumers by means of format clauses, notices, statements and shop notices, and shall not use format clauses and technical means to force transactions. Format clauses, notices, statements, shop notices, etc. contain the contents listed in the preceding paragraph, and their contents are invalid.

　　What’s more, according to industry insiders, the ultimate goal of business promotion is to turn online traffic into offline revenue. It is only the first step to pay compulsory attention to WeChat official account to earn user traffic, and other profitable behaviors such as obtaining personal information and accurately pushing advertisements will follow.

　　Zeng Yue, a lawyer of Jiangxi Qiuzheng Ward Law Firm, said that when WeChat users pay attention to WeChat official account, they will often receive a prompt that "WeChat official account has applied for your WeChat avatar, nickname, region and gender information". If they don’t click "allow", they will not be able to pay attention and get the services provided by WeChat official account. There is also the risk of revealing personal information for WeChat users, especially the elderly who are not very likely to use mobile phones to surf the Internet.

　　"The original intention of QR code is to make life more convenient, but it is mandatory to pay attention to what WeChat official account can consume ‘ Additional terms ’ To a certain extent, it also excludes the consumption rights of non-netizen groups. " Ruan Xinyi, a lawyer of Shanghai Jintiancheng (Nanchang) Law Firm, said that in the context of Internet consumption becoming a general trend, it is the only way to win the support of consumers to advocate businesses to simplify operating procedures while providing high-quality Internet products or services, to exercise their rights to the minimum extent and to protect the rights of network users to the maximum extent. (Reporter Hu Jinwu, Yuan Huijing)

　　epidemicBefore and after, the scenery of the cinema was bleak, on April 24.sunOn this day, a wonderful and strong contrast was formed.

　　Cat’s Eye Professional Edition showed that the cumulative box office of the movie was 12,724,200 yuan, of which "Fantastic Animals: Dumbledore" led with 2,519,600 yuan, with an attendance rate of 1.5%.

　　On the same day three years ago (2019), it coincided with the release of Avengers: Endgame, and the cumulative box office on that day was about 545 million yuan, of which "Reunion 4" won about 538 million yuan, with an attendance rate of 34.7%, which can be described as a double crush of attendance and box office.

　　When communicating with film industry practitioners, Time Finance found that "miserable" is a word often mentioned. After 180 days of cinema suspension in 2020, the Qingming file in 2022 hit the lowest box office record in 10 years, and the May 1st file (April 30th to May 4th) also faced the situation that there was no film to watch.

　　According to Topp’s research data, affected by the epidemic, the operating rate of cinemas in China has been hovering around 50% since March 21 this year, and many cinemas in "ticket warehouses" have closed down, and many cinemas are facing a crisis of closure.

　　The delay in the release of the film also had an impact on the distributor. In this May Day movie, the producers involved Wanda Pictures, Alibaba Pictures, Iqiyi Pictures, Youku, etc., which made the long video platform "short of money" worse.

　　The pre-sale box office on the first day was only 50,000 yuan.

　　At the beginning of the month, eight domestic films, such as Qingming film, Life Events and You are My Spring, were all withdrawn. From April 3 to April 5, the national box office revenue was 122 million yuan, compared with 820 million yuan in the same period last year, down 85% year-on-year, setting the lowest box office value in the same period for nearly 10 years except 2020 (the cinema was closed during the Qingming holiday in 2020).

　　After the Qingming small holiday when the film was withdrawn and the box office was depressed, the May 1st file, which did not improve, became the sword of Damocles hanging over the movie head.

　　On April 18th, the sword fell, and "GG Bond Movie Ocean Diary" became the first film to withdraw from the May 1st file. Then "Hello, Brother", "Prosecutorial Storm", "Keep You Safe", "Hello, Beijing" and "Meet You" were successively withdrawn.

　　"The May 1 ST file is very miserable. Like the Qingming file, all the good films have been withdrawn." A manager of a chain cinema told Time Finance: "At present, the situation this year is worse than last year."

　　As of April 25th, there were only four new films left in the May 1st movie, including I really hate long-distance relationships, League of Bad Guys, The Little Mermaid’s Fantasy Adventure, Punch, Mom, including two animated films and two live-action movies. "The Adventure of Stupid Birds" and "As long as you live better than me" were re-screened, and there was no news that the films that had previously withdrawn from the Qingming archives were scheduled for May Day.

　　In addition, after the documentary "Captain Everest" announced the opening of the May 1st file, a film investment boss praised the film and the cinema in the circle of friends, which also reflected the dilemma of the current cinema. Any new film, even if it is just a screening, is always a long drought.

　　Cat’s Eye Professional Edition shows that as of 16: 00 on April 25th, the pre-sale box office on the first day of May 1st has just exceeded 50,000 yuan, among which "I really hate long-distance relationships" contributed more than half of the box office.

　　Compared with the same period last year and this year’s Spring Festival, the single-digit pre-sale results of the May 1 ST file are far from each other. According to the data of Cat’s Eye Professional Edition, the box office of the Spring Festival in 2022 was 6.036 billion yuan, ranking second in the box office of China Film History. In 2021, Qingming File and May Day File both broke the highest box office record in this period.

　　Wanda and Iqiyi retreated, and Light and Poly "gambled"

　　The May Day holiday is one of the golden schedules every year. However, when half of the cinemas in China are suspended and the pre-sale is not ideal, many films choose to withdraw their files.

　　Among the withdrawn films, the film Hello, Brother is undoubtedly one of the potential dark horses. The film is composed of Mahua FunAge’s common lineups-Mary, Changyuan and Wei Xiang, and the producers include Wanda Film, Mokexing Film and Maoyan Entertainment.

　　Previously, The Killer Not Too Cold starring Mary and Wei Xiang became a dark horse in the Spring Festival in 2022. Hello, Brother, which was co-produced by the original team, benefited from the accumulated reputation of the previous work, and it is expected to achieve results in the May 1st file, but it may cause losses to producers including Wanda after the file is withdrawn.

　　"Prosecutorial Fengyun" starring Johnny, Bai Baihe, etc., producers include the Supreme People’s Procuratorate film and television, (), pattern image, etc. The producers of "Meet You" are iQiyi Film and Xiamen Hengye Film; The producers of "Keep You Safe" include Cat’s Eye Culture and Alibaba Pictures. The producers of GG Bond Movie Ocean Diary include Youku and Guangdong Yongsheng Animation.

　　The cancellation of Meet You and GG Bond Movie Ocean Diary is undoubtedly a missed opportunity for Iqiyi and Youku, which are currently trying to save money.

　　The film distribution of a well-known film company in the industry told Time Finance: "The epidemic has a great impact on the film industry." She said that many companies have cut their salaries or stopped paying. "Whether the film industry can rebound ultimately depends on whether there is good content. Now it seems that there is a lack of quality content."

　　Among the films that stick to the May 1st file, "I really hate long-distance relationships" is the best pre-sale result at present. The film, produced by Light Film, emphasizes the advance and retreat together with the cinema, but there are also many commercial considerations.

　　Its same type of low-cost youth romantic film "Ten Years of One Product as Warm as Words" released on February 14th this year, although the Douban score was only 2.8, its box office was close to 200 million yuan. In the case that other films in the May 1 ST file were withdrawn, "I really hate long-distance relationships", as the only live-action movie, may be given a cake by virtue of its "rarity".

　　In addition, the film was originally scheduled for May 20 this year, which not only hit the same type of film "Unrequited Love with Orange in Huainan", but also the male lead of both films was Xin Yunlai. Instead of delaying it for 20 days, we will compete with similar films under the condition of uncertain whether the cinema will resume, and bet on a May 1st file or a better choice. "Punch, Mom", starring Tan Zhuo and Tian Yu, and produced by Poly Pictures, seems to have this consideration.

　　Light vs chasing light, summer file "fairy" fight

　　Compared with the bleak May 1 ST file, the summer file is expected to become a lifeline for the cinema.

　　Recently, () mentioned in the financial report that its film "Deep Sea" has been submitted for trial. Both the film and "Return of the Great Sage of Journey to the West" were directed by Tian Xiaopeng, who won a box office of 956 million yuan in 2015, with a douban score of 8.3, which was a double harvest in word-of-mouth box office. The Deep Sea, which is also blessed by the team, has also received much attention. According to the progress, it may be expected to land in the summer file.

　　In recent years, Horgos Striped House Film, a subsidiary of Light Media, has launched many popular and blockbuster animation films. Ne Zha won 5.035 billion yuan at the box office, and Legend of Deification, which landed in the National Day in 2020, also accumulated 1.603 billion yuan at the box office.

　　In the field of mythology, the competing light-chasing animation launched "New God List Yang Jian" and announced that it will be finalized in July this year. In recent years, the company has successively released three films, White Snake: The Origin and New Gods: Nezha Reborn White Snake 2: The Green Snake Robbed, which won 449 million yuan, 456 million yuan and 580 million yuan at the box office respectively.

　　Movies such as Life Events, Detective Wars, You Are My Spring, and Prosecutorial Fengyun, which were withdrawn from Qingming and May Day, may also flow to the summer file and the eleventh file. Among the imported films, Doctor Strange 2: How Far Is the Crazy Universe and Raytheon 4: Love and Thunder were released in Jurassic World 3 in the summer, and they are expected to be introduced to the mainland.

　　The manager of the above-mentioned chain cinemas also put his hopes on the summer file. He told Time Finance: "From the current situation, there is nothing the cinema can do. I can only hope that the summer file in July-August this year will resume and get a higher box office than the same period last year."

Middle-aged people tend to be more interested in sedate models. The atmospheric design and exquisite interior are the characteristics of such models, which are excellent choices for going to work or picking up children. What I bring to you today is that it has many highlights. Let’s get to know each other.

First of all, from the appearance, the front face design of Starway Chasing Wind is very unique, and the air intake grille adopts layered modeling, which looks very simple. Combined with the headlights of the spirit, it is very visually impactful. The car is equipped with LED daytime running lights, delayed shutdown and so on. Coming to the side of the car, the size of the car body is 4538 mm * 1848 mm * 1699 mm. The car adopts fashionable lines, giving people a very fashionable and simple feeling. With large-sized thick-walled tires, the shape is quite elegant. At the rear of the car, the overall shape of the rear of the car echoes the front of the car, and the taillight style is more dignified. Together with the bilateral double exhaust pipes, it is still relatively domineering and stylish.

When I arrived in the car, the interior of the Star Road Chasing Wind adopted a fashionable shape, which was consistent with the positioning of the car. The steering wheel design of this car is very sharp, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, which gives a very good grip experience. Take a look at the central control. The car is equipped with an elegant touch-sensitive LCD central control screen, which makes the interior style impressive and sharp. The dashboard and seats are equally eye-catching, and the dashboard of the car presents a comfortable design style and a sense of technology. The car adopts imitation leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Star-way wind-chasing matched CVT gearbox, with maximum power of 115KW and maximum torque of 230N.m, has good power performance.

Starway Chasing Wind is equipped with remote control keys, rear wipers, indoor ambient lights, traction control (ASR/TCS, etc.), support for CarPlay and other configurations, which can be said to be quite satisfactory.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. As long as you like it, go ahead and buy it.

[car home Qingdao Preferential Promotion Channel] Recently, a large-scale preferential activity was ushered in in Qingdao, with the highest preferential range reaching 145,000 yuan and the lowest starting price dropping to 341,000 yuan. This preferential activity is under way, and consumers who want to buy can take the time to act in order to win higher discounts. Please click the "Check Car Price" button in the quotation form for more details.

The design of Mercedes-Benz EQE SUV highlights the perfect combination of luxury and technology. The front face adopts the iconic design elements of Mercedes-Benz family, including closed air intake grille and unique LED headlight group, showing a strong sense of the future. The overall style is simple and atmospheric, and the body lines are smooth, which highlights the unique charm of electric vehicles.

Mercedes-Benz EQE SUV performs well in size, with the length, width and height of 4880mm, 2032mm and 1679mm respectively, and the wheelbase of 3030mm, which provides ample support for the interior space. The side lines of the car are smooth and full of tension. The rim is designed in 19 inches, and the tyre size is 235/55 R19. No matter the front wheel or the rear wheel, the same specifications are maintained, ensuring the stability and handling of the car.

The interior design of Mercedes-Benz EQE SUV shows the perfect integration of luxury and technology. Its interior style is simple and exquisite, using high-quality materials, such as leather steering wheel and imitation leather seats, to bring comfortable and luxurious experience to drivers and passengers. The steering wheel adopts electric adjustment mode, which supports up and down and forward and backward adjustment, so that the driver can find the most suitable driving posture. The central control part is equipped with a 12.8-inch central control screen, which not only displays clearly and operates smoothly, but also integrates various functions such as multimedia system, navigation, telephone, air conditioner, skylight and so on, and supports voice recognition control, so that drivers can concentrate on driving and improve driving safety. In addition, the car also provides a rich multimedia interface and wireless charging function, which is convenient for passengers to charge electronic equipment at any time. The front seats have the functions of heating and ventilation, which improves the riding comfort, while the memory function of electric seats makes it more convenient for drivers and passengers to use the vehicle frequently. The rear seats can be laid down in proportion, providing passengers with flexible and diverse storage space. Generally speaking, the interior configuration of Mercedes-Benz EQE SUV is very rich, which meets the diverse needs of drivers and passengers.

Mercedes-Benz EQE SUV is equipped with a high-performance engine with a maximum power of 300 kW and a peak torque of 858 Nm, which provides a strong power output and excellent driving experience for the vehicle.

The owner of car home said: "In terms of driving experience, the power is OK, and the low-profile car is not very flexible without rear wheel steering. The oil car is BMW 3 Series, and the control is still much worse. The body of the pit is much more swaying and too soft."

(||) is a model owned by Geely, a domestic automobile brand. This car is positioned in the mid-market and adopts the latest design of Geely family. Not only the product quality is very good, but also the measured performance is very good. What are the configuration parameters and prices of Geely Xingrui? Let’s take a look at the detailed introduction of Pacific Auto.

Official selling price

Geely Xingrui is a domestic compact car positioned in the mid-end market. What are the configuration parameters and prices of Geely Xingrui? First of all, the price, Geely Xingrui has seven models on sale, and the official price range is 113,700-152,700 yuan, which is very affordable, but the naked car market discount is only 0.1 million yuan.

Dimensional parameter

The market positioning of Geely Xingrui is compact car, so what about the configuration parameters and price of Geely Xingrui? Secondly, the size parameters. Geely Xingrui adopts a four-door five-seat car structure. The official display size is 4785/1869/1469mm, the wheelbase length is 2800mm, and the conventional volume of the trunk is about 500L L. Spacious and comfortable space.

dynamic parameter

Geely Xingrui is equipped with a 2.0T turbocharged engine, so what are the configuration parameters and prices of Geely Xingrui? Finally, the dynamic parameters. The standard 2.0T engine in the whole system adopts an in-line four-cylinder structure, with a maximum output of 140kw(190 HP) and a peak torque of 300N.m The transmission comes standard with a 7-speed wet dual-clutch gearbox, which has rich power performance in China.

As a domestic compact car, what are the configuration parameters and prices of Geely Xingrui? The minimum number of 2021 models on sale is 110,000, and the above configuration parameters are very good.

The above are the related contents of the configuration parameters, price, size, space, spaciousness and comfort of Geely Xingrui (minimum 110,000 for 2021 models).

　　"It’s the first time I found Eddie Peng Yuyan so white", "No contrast, no harm", "Eddie Peng Yuyan is already famous for being dark, and it’s so white to be with Jason Wu". Netizens have left messages in Weibo.

　　Yesterday, Eddie Peng Yuyan drove for several hours, and Jason Wu, who was visiting the "Wolf Warriors 2" crew for filming, Wu Jingfa Weibo said that she was moved to tears and distributed a photo of the two on the set. I didn’t expect to stir up a thousand waves at once — — All netizens were shocked by Jason Wu’s tanned skin color. Originally, Eddie Peng Yuyan’s skin color was already dark. In front of Jason Wu, he felt like a white and tender little student. Many netizens teased Jason Wu, "Are you sure you are not crying because you are jealous of Eddie Peng Yuyan’s whiteness?" Iola also sent Weibo’s skin color to mend Jason Wu — — Every white bread will eventually become carbon total.

　　Eddie Peng Yuyan’s brothers and sisters, who are fruit lovers, are very loving.

　　Jason Wu and Eddie Peng Yuyan are very close in private, and they are called "other disciples". In the photo of Eddie Peng Yuyan’s visiting class, the two are very close. Eddie Peng Yuyan also specially brought four boxes of fruit, which was quite thoughtful, but was teased by netizens that "I used to borrow eggs to express my love, but now I have changed my fruit". Jason Wu was greatly moved and sent Weibo to say, "My younger brother came back and forth for eight hours to see me, and my older brother was about to cry!" It can also be seen from the photos that after the filming of Wolf Warriors 2, Jason Wu lost a lot of weight, and her skin color became black for several times, which is simply the "cutest skin color difference" with Eddie Peng Yuyan. However, there are also many netizens who feel distressed about Jason Wu, asking how many layers of skin have been sunburned.

　　The feelings of a good CP are "rolled out"

　　Some netizens are curious. Jason Wu and Eddie Peng Yuyan, two good gay friends, originally seemed to have nothing to do with each other. Why did they suddenly "hook up" together? It turned out that the two became attached to each other because of the play, and they once played other disciples. This title and feelings continued into reality. Looking through their Weibo, we can see that their interaction history is a history of "showing love". Jason Wu not only revealed that they often go out to see movies together, but also implied that their feelings were "rolled out" and they were quite loving.

Dongfeng Warrior officially announced the pre-sale price of 917 Jiaolong Armor and its enhanced version of Jiaolong Armor Max, which were 768,000 yuan and 868,000 yuan respectively, 130,300 yuan higher than that of ordinary extended-range models. The new car uses a large number of aviation-grade carbon fiber materials, which makes the carbon fiber coverage rate of the whole car reach 22.3%, and the body size has also increased. The model is painted in desert storm yellow, and the silver roof contrasts, showing a more domineering shape than the tank 800.

The appearance of 917 Xiaolong armor has been significantly upgraded, including replacing it with a straight waterfall-type middle net, increasing the air intake area, adding two raised ridges to the machine cover, and the front and rear wheel covers are made of carbon fiber and equipped with round cake-type closed wheels. The car side retains the traditional door handle design, and adds side boxes and storage racks, and the roof is equipped with an expansion platform. The tail design includes split taillights and full-size AT spare wheel frame.

In terms of interior, 917 Xiaolong Armor is equipped with a 12.3-inch suspended LCD instrument, a 15.6-inch suspended touch control panel and a 12.3-inch passenger entertainment screen, equipped with four multi-function steering wheels, streaming rearview mirrors, leather stitching seats, physical function buttons and traditional air conditioning outlets. The central armrest box, door panel and center console are decorated with a large number of carbon fiber cover plates, highlighting the identity of its high-performance car.

In terms of power system, the maximum power of 917 Jiaolong armor range extender reaches 145kW, the total motor power is 600kW, and the peak torque is as high as 1050 N m. Matching the Contemporary Amperex Technology Co., Limited ternary lithium battery pack of 65.8kWh, the CLTC has a pure battery life of 200km and a comprehensive battery life of 1026km. The new car also comes standard with a T-MAX professional electric winch, which can provide a pulling force of up to 12,500 pounds and enhance the off-road capability.

Special feature of 1905 film network The original may be late, but the shanzhai is not absent.

　

Since the opening of "Lotus Root Cake" CP, (hereinafter referred to as "Nezha") has swept all box office records of animated films in the domestic market. This treasure boy is now among the top ten clubs in the box office of domestic film history with a value of 2.6 billion.

　

Going out of the circle is like a double-edged sword, and the troubles of the teenager "Nezha" follow. In the pre-sale and crowdfunding stage of authorized derivatives, the surrounding areas of the cottage have already landed on the market.

Taobao searches for "Nezha", and T-shirts are flooding.

In this regard, Light Film recently answered questions from investors on the interactive platform, saying that the company has a high proportion of investment in the film Ne Zha, and the company enjoys the copyright of the film and the exclusive right to develop film derivatives and attract investment. The company attaches great importance to copyright protection, has fully implemented the management of copyright assets, and used legal and technical means to crack down on infringement and piracy and safeguard the rights and interests of copyright assets.

Film Light Film released a copyright statement letter.

At this time, in a garment printing factory somewhere in Zhejiang, a batch of T-shirts suspected of containing Nezha’s head without authorization have begun to produce "big goods" (in jargon, it means to start mass production).

T-shirts with Nezha’s head have been mass-produced

During the reporter’s investigation, it was found that such garment and mobile phone case processing factories would not screen whether the entrusted producers owned the copyright of the pictures. Sometimes, in order to make a deal, they will take the initiative to help customers find pictures.

The troubles of the teenager "Nezha"

At first, the people in Chentangguan were biased against Nezha, and so many people thought that the box office of animated films had a fixed ceiling. After entering the top ten box office of domestic film history, secular prejudice began to be broken by reality. From studying medicine and crossing the border by self-study to animation production industry, director jiaozi’s career experience is also a process of breaking stereotypes.　

Ne Zha director jiaozi.

　

"Unless you have a box office, you can prove that others like your work, and you can move the surrounding area. You can’t cross the box office and say the surrounding area." In an exclusive interview with 1905 Film Network, director jiaozi defined the relationship between works and peripheral derivatives.

Six months ago, the birth process of derivatives directed by Frant Gwo was the best proof.

There are many kinds of derivatives in The Wandering Earth.

　

Now that Nezha is on fire, the production of peripheral derivatives has started.

In the process of collecting relevant information, Xiao Dianjun found that two companies were approved by the film official micro-seal, a Taobao shop named "Miaowu Shop" and a company named "Guagua Production". The former is in pre-sale and the latter is crowdfunding.

Taobao shop "Miaowu Shop" is being pre-sold.

"The current confirmation of cooperation is like this." Zheng Hongwei, a staff member of Light Media, acknowledged this. At the same time, he also said that for the sale of unauthorized products, the company has a special copyright owner and is working on this matter.

According to public data, the sales volume of pre-sale peripheral T-shirts in August has exceeded 8,500, and the amount of crowdfunding derivatives has reached 1,585,500, far exceeding the original target amount of 30,000. Outside the box office, fans use real money to express their love for "Ouba".

The crowdfunding amount has far exceeded the target.

　

At the same time, the spot products around the cottage have been released.

A clothing printing factory said that as long as the pattern and clothing size are selected, mass production can be realized within one day, but only if the production quantity is at least 200 sets. Another manufacturer engaged in mobile phone case processing said that it can help find relevant pictures from the Internet. In this process, the two never asked about the copyright of pictures.

　

"Nezha should be a film and television work, which is protected by the Copyright Law. If the copyright owner takes Nezha’s pattern design to apply for a trademark, the pattern will also be protected by the Trademark Law." Li Lei, who graduated from a university of political science and law, said so.

In her opinion,Pirated peripheral developers who produce and sell unauthorized products violate the Copyright Law and infringe the copyright owner’s right of reproduction and distribution, should stop the infringement and compensate the copyright owner for the losses.

The creator may spend many months trying to pirate a picture.

It is understood that there are 100 versions of Nezha Design, which are jointly participated by many outstanding designers. It took more than a year to finalize the current version. The damage of unauthorized surroundings to a film and television IP goes far beyond the economic scope.

One of the manuscripts of Nezha’s image design exposed by the film

Who moved the "cheese" in the genuine derivatives market?

Nezha, a teenager, had the same troubles as Hu Ba.

　

As the ticket winner in the summer of 2015 and even the whole year, it became the first domestic film with a box office of over 2 billion. As an important character in the film, the image of "Hu Ba" is deeply loved by the audience, with high popularity and market value. At that time, unauthorized "Hu Ba" derivatives flooded the market.

　Around the "Hu Ba" cottage exposed by netizens.

　

Why is this phenomenon repeated?The low cost of violating the law and the high cost of safeguarding rights are two recognized reasons in the industry.

　

It is generally not illegal for consumers who know that it is pirated and still buy it, but only use and appreciate it themselves. However, if it is disseminated, developed and used for commercial purposes, it will be infringing. Sun Yueyue, who worked as a legal adviser in a law firm in Kunshan, said so.

　

For pirated manufacturers, peripheral derivatives, such as T-shirts, mobile phone cases and charging treasures, have low technical requirements and low cost of dissemination and reproduction. Even if it is punished, it is usually destroyed or fined.

　

"At present, the production of authorized derivatives in China is basically based on OEM, that is, the name or photo pattern of the film is engraved on the original model of the manufacturer, such as lettering on charging treasure and T-shirt. Basically, it will not be specially designed for derivatives, but there are also small objects such as USB flash drives that will be combined with movie elements and designed to be more fun. " The media director of a film marketing company said that this is also the reason why there are thousands of people in the form of domestic derivatives.

Nezha authorized T-shirt printing exhibition

　

The high cost of safeguarding rights is because it is difficult for the obligee to find evidence of infringement of others, for example, the sales channels are complicated, or many sales are completed through the Internet, so it is difficult to obtain evidence.

　

In addition, in people’s traditional impression, price has a great influence on consumers’ decision whether to buy genuine derivatives. In the survey of Xiao Dianjun, it was found that the proportion of price factors was lower among the people who mainly bought after 1990.

　

When most consumers buy derivatives such as movies, they first pay attention to whether the products are officially authorized, and those authorized are more collectible. In terms of product quality, the official production is usually more sophisticated, with better texture and higher degree of reduction.

Authorized water bottle

　

"If you can’t afford genuine products, you won’t buy pirated products. Some pirated products are really inferior." Xu Ziqi (pseudonym), a 15-year-old middle school student, has a firm tone. Although his spending power is limited, he will occasionally buy some genuine animation peripheral products.

　

Some netizens suggested that the products around Guoman and movies can be offered at different price points to choose from. "For example, according to its complexity and rarity, hand-made shops in Japan have different pricing, so fans can also choose suitable collectibles according to their own economic situation."

In addition, the creativity of derivatives has also become one of the important factors for consumers to buy products. This is consistent with the personality portrait of the whole crowd who pursued individuality and dared to express themselves after 1990.

The normal production of domestic film derivatives: first out of the circle, then production

From "monster hunt 1" to "The Wandering Earth" and "Nezha", domestic film derivatives are usually made after the film is released.

　

Jiang Zhiqiang, the first producer of monster hunt, said in an interview with the media that "I didn’t pay attention to derivatives before, but now I regret it, and I will definitely pay attention to this matter in the future." However, similar incidents are still being staged.

Monster hunt authorized the doll.

The fundamental reason lies in the instability of the quality of film and television works and the unpredictability of market reaction. According to the conventional process, the development of derivatives has been started before the film is completed, even at the stage of script development. The sales performance of most derivatives is directly proportional to the popularity of the film.

　

Before the film was released, there were many uncertainties in the market. If the peripheral products are developed and distributed at this time, the potential business risks are huge. In order to avoid risks to the greatest extent, most copyright owners choose to say it after screening.

　

Fu Xiaoran, the general manager of Alibaba Fish Market, a domestic derivative head production company, believes that it is ideal and perfect to enter the development stage of derivatives half a year before the film is released, because all good derivative products need a development cycle of about half a year, so that when they are in stock, they can catch up with the popularity of film release, jointly promote brands and promote sales.

Ne Zha derivative service presentation

　

However, she also admitted that due to the high uncertainty of the film, many popular films after the release did not have derivative development in the early stage, which led to temporary follow-up authorization, which was unfavorable to both the merchants and the film copyright parties.

　

"At that time, the surrounding area was very popular, and the reservation volume was very high, but the production cycle was long and the customer waited for a long time. There seems to be no continuous production of peripheral products now. I think this should be used as a long-term marketing, not just during the movie fire. " Chen Tiantian (a pseudonym), a graduate student studying at China Communication University, recalled.

"The Return of the Great Sage" is officially done.

　

As a fast-moving consumer product, movies lack lasting influence compared with comics that can be serialized for decades at the longest. The surroundings built on the works naturally have the worry of being "out of breath". As the popularity of the film fades, it is reasonable to update the product in the later stage.

　

Relatively speaking, animated films, costume fantasy and sci-fi works have more potential in derivative development. "However, the premise of these is that movies are explosions, and it is more difficult for real-life urban dramas." Fu Xiaoran stressed.

　

After monster hunt and The Return of the Great Sage, Big Fish Begonia, Begonia and other films have begun to lay out derivatives business in advance. According to the Securities Daily, before the release of "Catch the Demon 2" in 2018, the legally authorized Aojieer Hu Ba plush doll sold nearly 200,000 pieces on Taobao platform, with a sales volume of nearly 4 million yuan.

Aojieer Hu Ba plush doll

　

On the whole, the content quality of the film itself is the best spokesperson for related derivatives. First out of the circle, then production, is the mainstream choice for the production of mainland film derivatives.

Waist derivatives production companies are scarce.

"I don’t know."

　

In the process of film derivatives investigation, faced with Xiao Dianjun’s request to recommend several contacts of domestic regular derivatives production companies, many friends answered highly similar questions. Waist derivatives production companies are scarce or the industry is normal.

　

After many twists and turns, I finally contacted Wang Yangyang, co-founder of Chuangfeng Media. According to its introduction, the company was established in 2014, mainly providing a complete set of derivative solutions for the entertainment industry. The company has served more than 100 cinema film projects.

Baidu Encyclopedia Entry of Chuangfeng Media

　

At the beginning, because of the feelings and expectations of the film derivatives industry, the company is now expanding its short video marketing business. "Derivatives are oriented to the C-end development direction, development cycle and marketing cooperation, which leads to the market not being fully opened; Because of the big market environment, the customized promotional products have changed a lot in the promotional budget. " After doing film derivatives for many years, Wang Yangyang is so impressed.

　

As we all know, the well-known derivatives production companies in the industry include Ali Fish and Entertainment Cat.

The former once launched movie derivatives such as The Wandering Earth Planetary Engine Model and Carrier Vehicle Model, which were jointly created by Saffan Science Fiction Space and China Film Marketing, on its own crowdfunding platform, while the latter was independently responsible for the derivative development of The Return of the Great Sage.

The Wandering Earth planetary engine model launched by Ali Entertainment on crowdfunding platform.

In addition, if you don’t have a deep understanding of this industry, it is difficult to name other companies.　

After the accumulation of time and skills, in 2019, domestic science fiction films and animated films reached unprecedented peaks respectively. Although there are some problems in the film and animation derivatives industry with huge potential market, its future development is full of imagination.

(Intern Nan Zhou also contributed to this article)

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