Xinhua News Agency, Beijing, December 29th　Question: Help? An accomplice! -Behind the case of electric fraud, beware of the trap of "helping the letter"

　　Xinhua News Agency reporter Lu Chang

　　At present, all kinds of telecommunication network fraud show the characteristics of complete chain and clear division of labor, which increases the confusion of fraud and the difficulty of preventing and cracking down. Among them, some people engage in false account registration, mobile phone and bank card opening, buying and selling or providing "services" such as "receiving codes" and "running points", some knowingly commit crimes, some covet small profits, and finally embark on the road of illegality or even crime. Since the beginning of this year, according to the deployment of the "Net Net 2021" special action of the Ministry of Public Security, Beijing police have cracked many cases suspected of helping information network criminal activities (hereinafter referred to as "helping the letter crime"). The reporter will take you to understand what "helping the letter crime" is and how to avoid falling into the trap.

　　Three types of "letter-helping" activities are on the rise.

　　According to the data of the main cases handled by the national procuratorial organs from January to September recently released by the Supreme People’s Procuratorate, the crime of helping the letter ranked fourth, with a total of 79,307 people, up 21.3 times year-on-year. Legal experts pointed out that this aspect reflects that telecommunication network fraud is still very rampant in the emerging stage; On the other hand, while cracking down on illegal crimes of telecommunication network fraud, the judicial organs have strengthened the crackdown on the related crime of helping the letter. With the investment of a large number of judicial resources, the number of public prosecutions of the crime of helping the letter has also increased significantly.

　　The full name of "helping the letter crime" is "helping the information network criminal activities", which is an additional crime in the criminal law based on the traditional theory of joint crime. The reporter combed the cases cracked by the Beijing police and found that the current three types of illegal crimes suspected of "helping the letter" are outstanding.

　　-helping overseas fraud gangs "run points" to launder money. From April to early September this year, the criminal suspect Chang hired many people to use overseas social software to receive the money transfer task list of upstream criminal suspects in a house in Shijingshan. After receiving the order, the gang members used two platforms with servers located overseas to transfer the stolen money to the next bank card, and the daily "running points" amounted to several million yuan. According to the introduction of Shijingshan Public Security Bureau, when the gang was destroyed, it was found that the gang had specially prepared a generator to prevent the unexpected power outage in the hidden dens from affecting the order. The gang members have been criminally detained according to law.

　　—— Illegally obtaining and providing batch social media accounts and "unsealing" banned accounts for fraud gangs. Among the gangs suspected of "helping the letter" destroyed by Haidian Public Security Bureau, many suspects have registered a dating App account in batches through illegal technical means since October last year, and sold it to overseas fraud gangs to implement "killing pig plates" fraud, with a total profit of more than 1.4 million yuan; In another case, criminal gangs provided the service of "unsealing" the social media accounts involved in the case and sending fraudulent information emails in groups. In various ways, they enabled downstream fraudsters to use the same number to commit crimes multiple times. Statistics show that the above two cases are related to more than 700 cases of electric fraud nationwide, involving a total amount of 53.2 million yuan.

　　-Provide "service" for sending and receiving SMS verification codes. In a case of criminal activities suspected of helping information network uncovered by Miyun Public Security Bureau, the suspect Wang took advantage of his position to purchase more than 2,000 real-name telephone cards from construction sites and other recruitment units at the price of one in 30 yuan all over the country, providing others with illegal acts of receiving verification codes. According to the reporter’s understanding, through "receiving code", a large number of social App accounts can be registered in a short time, and power supply fraud gangs can be used for scams such as "killing pig plates".

　　Some people are cheated for small profits, while others knowingly commit crimes.

　　The reporter learned that some lawless elements used profits as bait to induce some people to open cards, or claimed to handle bank cards and corporate accounts at high prices. Some people were greedy for "into the pit" for small profits, and after the criminals were arrested for "helping the letter", they also entered the disciplinary list.

　　Zhang Na (pseudonym), 25 years old, was told by the company that the bank card he provided as a salary card was frozen when he went through the entry formalities. According to Zhang Na’s memory, this card was tricked into "acting as an agent" when she was in college. At that time, a total of five cards were opened, and she got 300 yuan money herself. Judging from the bank flow they collected, the transaction funds of these bank cards were transferred away on the same day after entering. An experienced anti-fraud policeman told reporters that this situation was obviously used for telecommunication network fraud and became a "tool person". "Freezing the bank card is not the main problem. She is likely to be included in the disciplinary list, which will have a great impact on her life." The policeman said.

　　In the interview, the reporter found that some gangs used the qualification of value-added telecommunications services to "sell dog meat by hanging sheep’s heads" and engaged in electric fraud activities with their landline numbers. In the case detected by Haidian Public Security Bureau, a company connected lines and contracted more than 20,000 landline numbers on the grounds of setting up a call center. However, the company used the obtained landline number to sublet for profit, and did not stop the illegal behavior after the relevant units repeatedly warned. On November 10 this year, the police carried out the network-closing operation, and arrested 13 suspects including the legal representative of the company, Wang Moumou, and initially verified that the company’s landline number involved more than 200 telecom network fraud cases nationwide.

　　Strengthen warning propaganda and continue to strike accurately.

　　The public security police and legal practitioners interviewed believe that it is necessary to further strengthen the propaganda on typical cases of "helping the letter", profoundly reveal the harm of telecommunication network fraud, strengthen warning education, especially for school students and labor-intensive employment enterprises, improve the people’s awareness and ability to prevent telecommunication network fraud, and build a solid barrier to prevent and crack down on telecommunication network fraud.

　　In addition, the reporter combed a number of public judgment documents and found that the crime of "helping the letter" takes the unemployed as the main criminal group in the defendant’s occupation. These defendants received "card receiving" advertisements posted by social platforms or friends, and used their personal information to handle bank cards at prices ranging from 200 yuan to 2,000 yuan, and then sold them to others, who used them for telecommunication network fraud. Therefore, the Internet social platform needs to establish a security compliance system and a closed-loop risk management system for evaluation, prevention, audit and discovery, and governance, so as to provide early warning and pre-disposal of all kinds of illegal information at the first time.

　　Respondents said that the illegal operation of "two cards" has a very serious impact on the occurrence of telecommunication network fraud cases, and it is necessary to further promote the "broken card" action to curb the high incidence of telecommunication network fraud cases. At the same time, we will severely punish a number of institutions and industries with outstanding problems involved in the case, focusing on strengthening law enforcement inspection and urging rectification.

　　On May 22, the first official live broadcast of Lynk & Co 08 Expressway NOA. That afternoon, Mu Jun, deputy general manager of Lynk & Co., Ltd., and Zhao Yi, founder of AutoLab, drove Lynk & Co 08., Ltd.
EM-P departed from Hangzhou and arrived in Shanghai, experiencing the excellent up and down ramp, active overtaking, voice lane change and other intelligent driving capabilities of high-speed NOA along the way.

　　ACC adaptive cruise, ALC autonomous lane change, TAA car active avoidance, APA automatic parking, RPA one-button remote control parking, TLA traffic light reminder and other functions are displayed

　　Recently, Lynk & Co 08
The NOA smart driving function has completed an important upgrade, and 12 new functions such as high-speed NOA, advanced safety capabilities, and convenient parking and pickup have been launched. During this trip, Lynk & Co 08 high-speed NOA escorted safe and smooth driving.

　　Lynk & Co 08 high-speed NOA has a full-stack self-developed smart driving capability, equipped with Yikatong ? Sky Dome Pro integrated intelligent driving computing platform, which integrates two black sesame intelligent Huashan A1000 chips, with a comprehensive computing power of 116
TOPS (INT8), single chip max computing power up to 58 TOPS
(INT8). The computing power fully meets the needs of high-speed pilot, automatic parking and other commonly used functions. It is currently a mass-produced chip that has completed all vehicle-level certifications and has cost-effective advantages, which provides the possibility for the popularization of high-speed pilot auxiliary driving functions.

　　Huashan A1000 chip performance

　　Huashan A1000 is the first mass-produced local chip platform that meets all vehicle regulations and certifications. At present, it is the only local chip platform that can realize a single-chip integrated domain controller that supports travel and parking. It has rich sensor interfaces and can support L2 +/L3-level autonomous driving solutions. It has built-in high-performance image sensors for vehicles and real-time computer vision and neural networks processors, with camera sensing and AI computing as the core technology framework. At present, Huashan A1000 has been adopted by many domestic leading car companies such as FAW Group, Dongfeng Group, Geely Group, and Jiangqi Group. In addition to Lynk & Co 08, mass-produced models also include Hechuang V09, Dongfeng eπ 007, etc.

　　In the intelligent competition of automobiles, NOA is one of the key technologies in the field of intelligent driving. Based on Huashan series chips and Wudang series chips, Black Sesame Intelligent provides cost-effective NOA solutions for OEMs and Tier1.

　　Huashan A1000 can provide vehicles with high-speed NOA pilot driving assistance, APA, RPA and other more than 20 ADAS function development. Based on this chip, Black Sesame Intelligent has realized the BOM cost control of the travel and parking integrated domain controller supporting 10V (camera) NOA function under the condition of 50-100T physical computing power within 3,000 yuan.

　　NOA brings people a smarter, safer, and more convenient driving experience. Black Sesame Smart will use both cost-effective and high-value NOA intelligent driving solutions to help OEMs and Tier1 achieve differentiation, allowing pilot-assisted driving to be implemented in a wider range of models, thus creating a better smart driving life for people.

On September 24, Hongmeng Zhixing’s first coupe SUV – officially launched, with a guide price of 259,800 – 339,800 yuan, launched 3 models, the Max version and Ultra version will start mass delivery on October 15, and the Pro version will start mass delivery on November 15.

The Smart World series is jointly built by Huawei and Chery, and the Smart World R7 is also the second model in the series, based on the 800V platform, with a maximum cruising range of 802 kilometers, and is equipped with Huawei Smart Driving ADS 3.0, Turing chassis and other configurations.

In terms of appearance, the Smart R7 adopts a family design language similar to the Smart S7. The front face adopts a closed grille and is equipped with a forward raised nose, and there is an active air intake grille below, which is also a common style of pure electric models. The upper half of the front face is allocated with a through light strip, which forms an integrated shape with the headlight groups on both sides, and extends down to the diversion groove decoration.

The roof is equipped with a 192-line lidar, and a binocular camera is integrated in the front windshield. The camera can also be seen at the position of the front fender. The new car will be equipped with Huawei ADS 3.0 end-to-end human-like intelligent driving system.

The side of the body is like a pulled-up version of the Smart World S7, showing a clear slippery back shape, and the rear is equipped with a sports rear wing similar to the "ducktail". In addition, the hidden door handle, electric suction door, through-type tail light group, high brake light, hatchback tailgate, rear diffuser and other popular elements are not absent. It is worth mentioning that the new car’s wind resistance coefficient is only 0.219Cd.

In terms of body size, the length, width and height of the Smart World R7 are 4956/1981/1634mm respectively, and the wheelbase is 2950mm. For the color scheme, there are 6 exterior colors to choose from, including purple, clear blue, ceramic white, deep space gray, gilt black and metropolis red.

In addition, new blackened 21-inch double ten-spoke high-performance wheels and 20-inch double five-spoke low-drag wheels are also available. The former is equipped with Pirelli P-Zero high-performance tires, Brembo high-performance brake calipers, and FNC perforated high-performance brake discs.

In the car, the Smart World R7 continues the iconic yacht-style encircling cockpit, equipped with two suspended screens, of which the main pilot’s 12.3-inch far-end pilot screen is relatively forward. Through this design, the HUD head-up display is omitted, and there is no need to worry about reflections.

In the car, the Smart World R7 continues the iconic yacht-style encircling cockpit, equipped with two suspended screens, of which the main pilot’s 12.3-inch far-end pilot screen is relatively forward. Through this design, the HUD head-up display is omitted, and there is no need to worry about reflections.

The steering wheel still adopts a circular arc rectangle, which supports electric adjustment and heating functions. The co-pilot is equipped with a zero-gravity seat, supports 18-way seat adjustment, 10-point comfortable massage, and has a 340mm extra-long calf rest, which supports leg rest heating.

The rear row is equipped with Silk Cloud Seat 2.0, stepless electric adjustment, heating, ventilation, massage, side privacy glass, electric sunshade, and two HUAWEI MagLink entertainment screens. A storage box is also cleverly designed under the seat.

Based on the HUAWEI DriveONE 800V high-efficiency silicon carbide power platform, the R7 is available in single motor rear drive and version. The maximum power of the rear drive version motor is 215 kW; the maximum power of the front and rear motors of the four-wheel drive version is 150 kW and 215 kW respectively, and the zero-hundred acceleration time is only 3.9 seconds.

In terms of battery life, the rear-wheel drive version offers two capacity groups of 82 kWh and 100 kWh, corresponding to a range of 667 kilometers and 802 kilometers; the four-wheel drive version has a battery pack capacity of 100 kWh and a range of 736 kilometers.

In addition, the Smart R7 also uses Huawei’s Tuling intelligent platform, equipped with a front virtual ball pin double wisharm + rear five-link suspension, the whole system comes standard with a continuous variable damping shock absorber and air suspension, which can intelligently pre-scan and identify road conditions. The air suspension supports 6-speed height adjustment, with a maximum adjustable range of 100mm.

As the first coupe SUV of Hongmeng Zhixing, the R7, like the one just launched, targets its competitors at Tesla. Models with similar positioning also include the Krypton 7X. The competition in this market segment can be said to be very intense.

The advantage of the smart world R7 lies in Huawei’s halo blessing, as well as Hongmeng cockpit and Dry Smart Driving ADS 3.0. What do you think of the price of the new car?

　　Chen Yuchao, Ecological Committee of the OpenHarmony Project Group, introduced the OpenHarmony project and its ecological progress. At present, more than 210 partners have joined the OpenHarmony ecological co-construction, and a total of more than 210 commercial devices and 39 software distributions have been implemented, covering finance, education, transportation and other industries. With the advancement of industry standards and specifications, OpenHarmony has become the first choice in all walks of life. At the same time, Shenzhen, Beijing, Fuzhou, Huizhou, Chongqing and other cities have taken the lead in introducing relevant industrial policies to support the development of OpenHarmony, promoting ecological construction from the supply side and the demand side. Industrial development is inseparable from the training of talents. Ecological partners actively participate in the co-construction of talents in colleges and universities, and build a closed-loop ecological chain of talent training through teacher training, curriculum construction, vocational certification and other means. As of now, it has covered more than 200 colleges and universities.

Original title: Domestic spy war film "Boutique" still needs to be polished.

The director’s new spy war film has been highly praised since its release. According to the cat’s eye data, the film won 46.823 million box office on the first day of release, exceeded 200 million on the second day, and the douban score remained at 7.7 points, ranking first in the "May 1st" film. Above the Cliff can achieve such excellent results. It is very important that it shows the new style of domestic spy film creation, especially in audio-visual language.

The film creates a tense and bleak atmosphere with oil-painting colors and unique sound effects. In the opening shot of the film, the brushwork technique similar to Russian classical oil painting shows the magnificent scenery of the north to the fullest. Russian painters often use strong tone contrast to express natural scenery, wash and practice with pens, and create a unique space atmosphere. The use of sound effects perfectly laid the overall tone for the film. When four underground party member parachuted into the snow, the friction between clothes and snow was particularly harsh in the empty and lonely mountain forest. Combined with the restrained facial expressions of the actors, the inner pressure and fear of the characters were amplified, which also made the audience feel anxious.

In addition, the creator also creates characters through light and shadow and scenery, which makes them have a certain sense of sculpture. For example, in the scene of Zhou Yi chasing Chu Liang, Zhou Yi leans against the wall, and the background is dark. The light source on the right side hits him, and the strong light and shadow outline the figure’s face, body outline and clothes texture. He leaned against the wall motionless, his eyes focused, and the whole person was like a sculpture. The shadow of the brim forms an oblique shadow on his face, which divides the side face of the character in half. This cutting method implies the complex identity of Zhou Yi in extreme environment.

The irregular composition in the film creatively combines the classic elements of foreign films such as street fighting, chasing and crashing. For example, when the underground party was chased by the enemy, the director used a panoramic view to shoot, and the characters fled in crowded, closed and chaotic residential alleys. The large building walls formed a sense of oppression on the characters, which was the externalization of the power contrast between the two sides and the embodiment of the psychological pressure of the characters themselves. The audience also produced a kind of extreme fear, anxiety and depression.

Undoubtedly, the audio-visual language of Above the Cliff is exquisite and unique, and it is not an exaggeration to call it an audio-visual feast. But unfortunately, it is still slightly thin in narrative, especially compared with domestic spy war TV series.

First of all, spy war TV plays pay attention to the ethical basis and emotional expression of creation. Vow Silence, Latency, The Right Way in the World is Vicissitudes, Cliff and Kite, which are highly praised by the audience, all sew the elements of spy war into the family narrative. In each "special" family, members have different social backgrounds, political positions and complex emotional entanglements. For example, Yang Liren and Yang Liqing, two brothers in the TV series "The Right Way on Earth is Vicissitudes", are both brothers and political enemies, one is the Kuomintang and the other is communist party. The two men not only retained the frankness between brothers, but also had the vigilance and preparedness between political enemies. At the same time, everyone’s ending is inseparable from the historical trend. This is also a continuation of the traditional narrative mode of "integration of family and country", which fits the audience’s psychology of watching movies.

The movie "On the Cliff" also tries to integrate the family and the country into the spy war narrative, so it designs the scene of Zhang Xianchen and Wang Yu looking for their children. However, the two clues are in a free state, and it is difficult for the audience to "empathize".

Secondly, spy TV plays attach importance to the polishing of the text, with meticulous plot logic and delicate suspense delay. The TV series "Latent" is good at making use of the casual words of little people to become an important incision for the protagonist to reverse, and this important information is often interrupted by another important plot point. This interlocking narrative way makes the audience dare not slack off. The spy film The Wind attaches importance to the rigor of logic, and it adopts a unique closed space narrative, learns from the game of "Wolf Man Killing" and integrates elements of western game theory, all of which enhance the audience’s sense of participation in discrimination and analysis. The stunning reversal of the role identity has prompted the audience to ponder every detail carefully.

In contrast, Above the Cliff lacks flipping, and the protagonist Zhou Yi is too upright. As soon as he appears, the audience can already guess his true identity, and the sense of suspense is weakened, which can’t perfectly release the charm of spy war works.

Furthermore, the spy war TV series also maximizes the tension of the story by showing the disparity between the enemy and ourselves. The TV series "Cliff" created Gao Bin, a treacherous and meticulous spy leader. He trusted Zhou Yi on the surface, but in fact he secretly designed it many times to kill Zhou Yi. Zhou Yi’s repeated self-help not only shows his shrewdness and wisdom, but also shows the cruelty of his struggle against the enemy incisively and vividly. Even some villains in the play can’t be ignored, such as special agents Lu Ming and Liu Kui, who are skilled and loyal, not only don’t leave any chance for Zhou Yi, but also have to be on tenterhooks all the time and dare not make any mistakes.

At this point, the plot setting and character relationship of Above the Cliff are slightly simple. Although Gao Bin is sinister and cruel, it is not enough to compete with Zhou Yi, thus weakening the narrative tension of the story. In addition, the portrayal of villains is too faceless and low-energy. For example, Jin Zhide, a supporting role, appears to be full of rage and lack of wisdom.

It is worth mentioning that both the films Wind and Above the Cliff are trying to create group images, which requires the works to be more comprehensive and meticulous in depicting characters. The characters in the movie "Wind" have distinct personalities, and are feminine and biting "sissy" Bai Xiaonian; Gu Xiaomeng, who is graceful and enchanting but has a deep mind; Li Ningyu, who is gentle, cool and arrogant, and Wang Zhiguo, who is serious and deep, have unique personality-driven behaviors to create impressive characters. However, the four main characters in Above the Cliff are not distinctive enough, especially Xiaolan. The creator lacks a deep description of her personality and professional ability, and it is difficult to convince the audience that she is a qualified spy.

Group drama also requires that each character should have a solid plot line, but Above the Cliff has obvious character line fracture. The main character Xiaolan’s character line is obviously weaker than the other three, which undoubtedly lacks the necessary driving force for the development of the core plot.

Undoubtedly, On the One hand, On the Cliff, with its unique audio-visual performance, we can see the progress of China’s spy war movies, and stylized spy war movies are on the way. In order to make a better domestic spy film, the creator should not only polish the audio-visual techniques carefully, but also base himself on the story, and combine the real beauty with the artistic beauty with solid narrative logic, delicate suspense settings and real and full human images. Only in this way can the audience’s emotions be summoned and the core beliefs be effectively conveyed. (Author: Jiang Muyang, Ph.D. student of film science in 2020 in China Academy of Art)

On April 2, the share price of Xiaomi Group, a Hong Kong stock, opened 14.99% higher, and then fell back, with an increase of 10.31% so far.

In the news, on March 29th, Xiaomi Automobile officially announced that after 24 hours of listing, the number of Xiaomi SU7 reached 88,898. At 12 noon on April 1st, the second round of Xiaomi Auto SU7 inaugural edition was added for sale and sold out in seconds. As of the early morning of April 2, the number of locks of Xiaomi SU7 has reached 40,000. Xiaomi Auto said that the original version of Xiaomi SU7 will not open a new round of orders.

The delivery cycle of Xiaomi SU7 has been further extended. On March 31st, the delivery cycle of Xiaomi SU7 standard version after locking the order is expected to be 16-19 weeks, Pro version is expected to be delivered in 17-20 weeks, and Max version will be delivered in 26-29 weeks. By the morning of April 2, the above delivery cycle had been extended to 20-23 weeks, 19-22 weeks and 28-31 weeks respectively.

While Xiaomi SU7 is selling well, many institutions have released research reports one after another.

Goldman Sachs released a research report on Monday, saying that Xiaomi SU7 was a surprise. Although the price range of 215,900 yuan to 299,900 yuan was basically in line with the bank’s previous average price expectation, the number of large orders far exceeded expectations, and Xiaomi had the ability to become a potential price leader in the market rather than a price follower.

It is estimated that the revenue of Xiaomi will increase by 2-6% from 2024 to 2026, reaching 100,000, 170,000 and 326,000 units respectively, accounting for 1.0%, 1.5% and 2.5% of the retail sales of new energy vehicles in China. By 2030, it is estimated that electric vehicle revenue will account for 30% of Xiaomi’s total revenue.

JPMorgan Chase released a research report last week, saying that the pricing of Xiaomi SU7 is very attractive and its specifications are competitive. In view of the strong fixed figures, JPMorgan Chase believes that Xiaomi’s electric vehicle business has made a strong start, which may exceed the market’s forecast of about 50,000 units in the first 12 months, trigger a strong positive reaction of the stock price in the short to medium term, and continue to maintain Xiaomi’s "over-allocation" rating.

The listing of Xiaomi SU7 also brought a lot of pressure to many brands. On April 1st, many car companies started price wars. Among them, the starting price of the new M7 in Wenjie is lowered by 20,000 to 229,800 yuan; Tucki G9 car is limited to a maximum of 20,000 yuan; Weilai launched a subsidy of up to 1 billion yuan for oil vehicle replacement; FAW-Volkswagen will add a cash subsidy of up to 5,000 yuan in a limited time; Chery limited-time designated models are free of purchase tax and so on.

It is worth mentioning that the sales of major new energy vehicle companies increased in March. In March, the top seven brands in the new power delivery list were: Wenjie, Ideal, Zero Run, Extreme Krypton, Weilai, Tucki and Nezha Automobile. Specifically, AITO, a subsidiary of HarmonyOS Zhixing, delivered 31,727 new cars in March, winning the sales champion of China New Power brand for three consecutive months; LI delivered 28,984 vehicles, a year-on-year increase of 39.2%; The number of zero-running cars delivered reached 14,567, a year-on-year increase of over 136%.

Earlier, Cui Dongshu, secretary-general of the All-China Ride Association, once said, "2024 is a crucial year for new energy vehicle companies to gain a foothold, and the competition is bound to be fierce."

Ping An Securities’ recent research report pointed out that in 2024, the growth rate of new energy vehicle companies in the head is under pressure, so the price war will continue, especially in the mainstream price range of 100,000 yuan to 200,000 yuan. With the decrease of battery cost, car companies have more room to reduce prices.

On February day, Yangliu was drunk with spring smoke.

On March 3, the mountains and grass are long.

The most beautiful day is April on earth.

A spring river is as green as blue.

A song "Shang Chun Shan"

A good spring scene

Do you know that?/You know what?

Many lyrics in this song.

All from ancient and modern poems

Follow the pace of Xiao Bu

Go to the spring mountain, taste poetry and enjoy the spring scenery!

Lingshan

Green leaves quiver

Slight rain in the pool

Teeth of willow branches are exposed.

Nianhua Bay at the foot of Lingshan Mountain

Always full of vigor and vitality.

Meet with you

Until the spring flowers bloom

Take a small train into spring.

Sail for a new year.

Longchishan

Yixing Longchi Mountain

Be included in the "ecological island" experimental area.

Rich terrain

Open scenery

Make this a cycling resort.

Attracted countless "chasing green teenagers"

This spring day

Come to Longchi Mountain to see the green.

See the green.

From the ground to the treetops

Dyed all over the mountains

Quietly wake up the sleeping world.

Yangshan

Yangshan Mountain in Spring

Tens of thousands of acres of peach blossoms are about to bloom.

By then, the whole peach town

Will be dyed pink

Beautiful as a dream

As if straying into the Peach Blossom Garden

Time is tender, and years are fragrant.

Flowers bloom, and spring is long.

Huishan

In the brilliant spring.

Huishan Ancient Town at the Foot of Huishan Mountain

It is brewing spring.

Dewar white walls, cornices and arches

In the brilliant spring.

The artistic conception of Magnolia in the ancient town is carefree.

Pure and elegant petals

Like soaking in snow, like carving with jade.

Xuelangshan

Snow Mountain in Spring

Lavender garden flowers are getting stronger and stronger.

Away from the noise of the city

Stay away from distractions.

Under the blue sky, in the breeze, in the sunshine.

Listen to lavender talk about those

Romantic story

Of course, it’s not just lavender.

There are many other flowers and plants.

Snow Mountain in Spring

Flowers full of branches, beautiful.

Stop and go all the way

You can have a panoramic view of all the flowers ~

Baojieshan

Baojieshan

West to the mountain of Yuantouzhu Scenic Area.

Panshan Road overlooking the mountain.

Like a necklace

gaze into the distance

Beautiful scenery of Taihu Lake and Lihu Lake

Can be seen at a glance

This is one of the most artistic mountain roads in Wuxi.

Walking on the mountain road

You can enjoy the natural ecological beauty.

Every step is picturesque.

In the pond at the foot of Baojie Mountain in spring.

Lotus leaves have already been connected into pieces.

Blossoming water lilies under the call of spring breeze

Her face half-hidden behind the lute in her arms

Doosan

Doosan in spring

Hua kai Zheng Yan

The unique "Doushan Dwarf Fog" in spring

Embrace the whole mountain village in your arms

Truth to softness, goodness to beauty.

Xishan

There is an old saying that "Wuxi Xishan Mountain Wuxi"

Longguang Tower and Longguang Temple were built on the top of Xishan Mountain.

Although the mountain is not high, there are many scenic spots.

Spring scenery is even more intoxicating.

Green is the background color of spring.

At the foot of Xishan, Jichang Garden is in the clear green.

It’s spring on the face.

Green is surging and full of vitality.

And with a little delicate agility.

Looking up, there are blue sky and white clouds.

Longguang Tower stood firm.

Looking back, a garden was built on the water.

Jiangnan spring scenery brings out the best in each other.

Ludingshan

Look southwest

Lake light and spring scenery

Have a panoramic view at this moment

If you climb Luding Mountain,

You can enjoy the magnificent scenery of one mountain and two lakes.

Looking at Taihu Lake, there are vast waves of smoke.

Looking at Lihu Lake, the fog hides ripples.

Zhu Chuntao and Wan Lang rolled snow.

In the "Beautiful Place of Taihu Lake"

Encounter a cherry blossom falling on a beautiful shoulder.

From the lake to the valley, from the water to the pavilion.

All the way, fragrance all the way.

Have some elegance.

The cherry blossoms in the sky are piled with clouds and snow.

Like a fairyland on earth

The spring breeze blows gently, and the English is colorful.

Tourists are weaving under the cherry trees.

Or taking pictures, or joking.

Every picture reveals

Endless beauty and gentleness

These poems

How many songs did you hear?

Come and leave a message to share ~

Original title: "Upper Spring Mountain"

Recently, the national fitness ice and snow hiking activity was held in the Riverside Square in Wulanmulun, kangbashi district, Erdos, Inner Mongolia.

At the event, an instant sales booth was set up, public welfare publicity panels were placed, and promotional materials of China sports lottery were distributed. Sports lottery staff on-site popular science sports lottery public welfare and rational lottery purchase knowledge, so that participants can understand the public welfare attribute and responsibility of sports lottery. An interactive gift-winning activity was also held at the scene, and gifts such as badminton rackets, mouse pads and paper drawing with sports lottery logos were given to the participants. Just before the opening of the sales booth, a variety of Spring Festival theme tickets were warmly welcomed by everyone. Many hikers who came to participate in the competition not only gained the joy of sports, but also received a lucky participation in sports lottery games. The event also provided disposable cups and paper-drawing printed by sports lottery for the contestants, bringing colorful warmth to the cold winter. (From January 31st, China Sports Daily, 08 edition)　

"Beauty" has always been a potential need of all people, and "Yan value is justice" expresses people’s pursuit of beauty. As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years. In this paper, the personal care industry of beauty is analyzed, and its development status and future are discussed in depth to share with you.

The demand for beauty has ushered in a concentrated outbreak in 618.

Just 59 seconds after 0: 00 on Tmall 618, beauty sales broke through 100 million, and personal care broke through 100 million in the third minute, surpassing last year’s full-day sales. Among them, the performance of domestic brands is eye-catching: Perfect Diary put on makeup Top1, and the sales of Red Earth, Meijiajing and herborist exceeded the whole day of last year in 10 seconds, 17 minutes and 50 minutes respectively.

In the early morning report of 618 released by JD.COM, the total amount of orders placed during the 6.1-6.18 shopping festival reached 269.2 billion yuan, setting a new record, and beauty and skin care once again ranked among the TOP3 categories with the largest number of consumers.

Also this month, Liren Lizhuang IPO successfully held a meeting, and if Yuchen followed closely, the beauty agency operation company gained high attention in the capital market.

A beauty protection track that occupies the TOP position in FMCG and outperforms the market under the epidemic.How far has it come? What other opportunities are there? What kind of company is "worth buying"? This issue of "Hua Ying Insight" will be interpreted one by one and discussed with you.

As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years, and many high-quality targets have emerged. Macroscopically, the "three highs" characteristics of the beauty care market-high potential, high flexibility and high dispersion-all bring time and space to young companies. In-depth observation of the track, we also see the rapid changes in the industry, new trends emerge one after another, and many new brands, service providers and other high-quality standards are emerging.

According to Euromonitor Euromonitor data, China is already the second largest cosmetics market in the world, accounting for about 1/5 of the total global market, and its annual growth rate far exceeds that of the United States, Japan and South Korea; At the same time, the per capita consumption is only about 1/6 of the above three.The demand potential is far from being fully released.

The strong growth of beauty care is accelerating. China’s cosmetics agencies have maintained a long-term double-digit growth in total amount.Obviously higher than the overall growth rate of social zero and the growth rate of other optional consumer goods.In 2019, the growth rate of beauty, personal care and household cleaning products led the overall FMCG market.

In the post-epidemic era, beauty care has becomeThe epidemic was relatively unaffected and recovered quickly.One of the categories.

In May, the total retail sales of consumer goods in China was 3,197.3 billion yuan, a decrease of 4.7 percentage points over the previous month. From January to May, the total amount of social zero declined year-on-year, but gradually improved. Among them, cosmetics have become one of the few categories that have achieved growth. In May, the total retail sales of cosmetics reached 27 billion yuan, a year-on-year increase of 12.9%.

In May 2020, the total turnover of cosmetics (beauty and skin care+make-up) on Taobao platform was 20.652 billion yuan, a year-on-year increase of 33.95%. With the recovery of offline passenger flow and the promotion of new online retail model, the consumption boom of cosmetics has improved.

Generally speaking, although the sales volume of the beauty track has decreased and the growth rate has slowed down under the influence of the epidemic, compared with other categories, the growth attributes and growth rate of the track itself are still higher than that of clothing, home appliances, food and jewelry.

Of course, in terms of breakdown, the impact of the epidemic on the beauty care tracks is different.Local uneven heat and coldCare needs such as skin care and family cleansing are released with ample home time and improved health awareness, while demands such as make-up are temporarily sealed by masks of different thicknesses together with facial values.

The pattern of China’s cosmetics industry is relatively scattered. Affected by factors such as the late start of the industry, rapid development and complex consumer groups, as of 2018, China’s cosmetics market CR10 (the top 10 share concentration of the industry) was only 39%, compared with South Korea (67%) and the United States (61%).The industry concentration is low and the long tail effect is remarkable, which brings time and space for new brands.And compared with the high-end market, the mass market where new domestic brands mainly gather is more dispersed.

With the continuous subdivision of user needs and usage scenarios, the product categories of beauty and skin care are becoming more and more refined, which also brings new opportunities to the industry. Take make-up, for example. Although international brands are still standing in the big categories (makeup, lipstick, etc.),However, in recent years, emerging brands have gradually occupied a place in some sub-categories.

After 90/95, it has become the main consumer who can buy more, shop more and adopt early adopters. The time-honored domestic brands such as Baiqueling have become younger, and the cutting-edge domestic brands such as Huaxizi, HFP and Perfect Diary have frequently experienced new explosions. Beauty care has become the second largest category of online live broadcast with fire after food …In recent years, the innovation and change of beauty care industry has been particularly active."New products" and "new markets" deserve attention.

A list of the characteristics of generation Z in the cleaning and consumption of beauty personal care: generation Z has become an opportunity group with fast growth and high UV value. In the process of attracting new customers, it is worth making more efforts to make a key breakthrough for this group.

Open the little red book and brush it with your hand. Nowadays, more and more complicated and meticulous skin care steps and makeup processes make people "open the door to the new world" in minutes. In recent years, there are frequent new products and explosions in the beauty care track, and the product forms and functions are constantly innovating.

Beauty no longer only needs to be displayed to the outside world, but also the process should be pleasant and moving. More and more consumers are beginning to pay attention to the exquisiteness of the whole body and the healing time of self-reward.The annual sales of Ali’s body care/body cleaning category is about 17.5 billion yuan, and the body care market is "expanding". The current bedtime scenes account for as much as 44% of the total skin care scenes. It can be said that if you occupy the bathroom and bedroom, you will occupy a protective highland.

Paying attention to pleasing oneself also brings the fiery concept of fragrance. In the category of body care, many brands are using fragrance elements to add memory points to their products. In the category of cleaning care at home, the fragrance element has also become an important means for new players to break through the traditional monopoly, such as Jasmine Baby’s perfume laundry detergent, which helps the brand premium increase.

Different from the traditional big brands favored by consumers such as silver-haired people and post-80s generation,The beauty care market led by the post-90/95 era is personalized as a whole.Willing to spend time studying the ingredients, efficacy and active ingredients of products, so as to improve the demand for fine care. Led by whitening nicotinamide, all kinds of characteristic components are loved by the "component party" in all categories. For example, in body care, fruit acids are used to remove acne, and in bathing and hair care, amino acids are used to clean and resist damage.

Anti-aging, anti-acne, whitening … In the final analysis, function is the core foothold of product differentiation. Whether it’s the mechanical mask and the cosmeceutical products specially designed for acne muscles, or the rapidly developing new oral beauty industry, behind their great popularity, consumers’ demands for "functionality" and "professionalism" of products are reflected.

User attention transfer, e-commerce content and content e-commerce have brought new ways of planting grass and traffic conversion. In 2019, the GMV of Taobao live broadcast broke 250 billion, and platforms such as Pinduoduo and JD.COM entered the game one after another. 2020 is a well-deserved year of live broadcast.

From the lipstick color test in Li Jiaqi, to the women in Viya buying out big brands of skin care and beauty instruments, to the appearance of shampoo and sunscreen spray in the live broadcast room in Luo Yonghao,Beauty care has always been the second largest category in live broadcast after food and beverage.

New online channels such as "live broadcast with goods" make up for the impact of offline store closure, and live broadcast accelerates penetration in the epidemic. Alibaba’s latest quarterly financial report pointed out that more than half of Tmall merchants use Taobao live broadcast to bring goods, which is much more efficient than traditional offline counter promotion.

At the same time,KA, department stores and CS channelsAlso embrace online when the vacancy rate, store opening rate and passenger flow are not ideal, such as the transformation of offline stores in Polaiya and the establishment of online stores; Lin Qingxuan tried to open up the interests of e-commerce, WeChat applet malls and department stores, and opened up store warehouses and e-commerce warehouses as well as online and offline members; Shiran-CHO will focus on its own APP-CHO League and Tmall flagship store, and offline store service members will deliver goods to your door.

In addition to live broadcast, Beauty Personal Care, as a major consumer of FMCG, faces algorithm-driven platforms such as Tik Tok and Xiaohongshu, and traffic-driven platforms such as bilibili and Weibo.The logic and center of gravity are different.

The traffic dividend peaked and the competition for user duration intensified, which prompted the traffic operation to enter the stage of refined operation from extensive growth. Social e-commerce introduces traffic to various platform stores through online mass delivery, social networks and kol grass planting, or offline BA traffic, which is further transformed into private domain and precipitated through small programs. Through the continuous revitalization of content and data, the brand is finally precipitated into digital assets.For the beauty protection track with perceptual purchase decision and high trust barrier,Private domain operation and heavy service are particularly important at present.

Since 20 years ago, a total of 25 companies in the field of beauty cosmetics and personal care in the primary market have obtained financing.Cosmetics and skin care productsIt is still a hot field, with three and five companies receiving financing respectively.oral cavityThe track has also attracted increasing attention, and a total of four companies have won the bid.

New hot areas includeMale health and beautyAccording to the published data, Cosmetic Contact Lenses projects are mostly concentrated in the vertical e-commerce platform & offline chain brands. In terms of stage, there are many early projects, and most of the projects won are concentrated in the stage of angel’s turn to round A; In addition, a few projects have entered the stage of strategic financing and M&A, such as Perfect Diary’s acquisition of Odin, a cutting-edge beauty brand.

On the other hand, many of the cutting-edge brands that rely on big trees to enjoy the cool air and have performed brilliantly in efficacy in the past two years areSub-brands launched by large companies with R&D strength. Like Yuze in shanghai jahwa, Medrepair and Runbaiyan in Huaxi Bio, and Renhe Pharmaceutical’s drug capital Renhe. Traditional industry giants have perfect technical equipment, sufficient R&D marketing budget and mature business matrix layout, so it is easier to strike a balance between sales growth, marketing and R&D.

In addition to accelerating the development of new products and the speed of new products, the head players have also achieved the extension expansion of the brand through continuous acquisition.For example, Johnson & Johnson completed the acquisition of Ci:z Holdings (the parent company of Chengye Doctor, a cosmeceutical brand); L ‘Oré al acquired perfume brands Mugler and Azzaro； from Clarins; And Unilever, L ‘Oreal, Estee Lauder and Shiseido bid for British cosmetic brand Charlotte Tilbury. In addition, there are also large-scale transactions from institutions. For example, KKR acquired a 60% stake in a professional beauty and hairdressing brand owned by beauty group Coty for $4.3 billion last week.

Overall, the acquisition of beauty giants presents the following characteristics:

• Pay attention to personalized trend brands: these brands are full of personality and are widely concerned by young people on social networks;
• The acquisition is more targeted: consolidating the company’s own strength in some fields as a supplement to the group’s product line;
• Brands with professional background have become popular for acquisition: such as cosmeceuticals, nature, scientific nursing, medical beauty and other keywords;
• Pay attention to the brand with unique products and bright growth.

In addition to the "half of the country" occupied by traditional giants, the choice of categories is very important for new players, and the difficulty of entering different segments of the track is different. We will also continue to pay attention to the following three types of opportunities:

• Potential star track: represented by Cosmetic Contact Lenses, oral beauty, etc.Because there are no powerful giants in these fields, and the fields are small but the growth rate is fast, new players still have the possibility of being small and broad. The development of this field is consistent with the demand growth of new people. Both Cosmetic Contact Lenses and Oral Beauty have certain medical attributes, and both have certain qualification requirements in product production and channel sales. Compared with cosmetics, the entry threshold for skin care is relatively high.
• Breakthrough growth track: represented by Jiaqing, CS channel and individual small household appliances.Although there are strong head players in this field, the self-innovation speed of head players is lower than the development speed of the industry, leaving a certain development time and space for new players; For CS channel, upgrading the product structure and optimizing the user experience are the keys for new players to break the game. For small household appliances, the resource scheduling and quick response ability at the supply chain end are the key to its failure; For Jia Qing, category innovation is the key to its breakthrough.
• The giant monopolizes the track: represented by make-up, skin care and washing.For example, consumers of skin care products have good repurchase, relatively high loyalty, and can play a higher premium. The business matrix layout of strong players is quite mature, and their dominant position is consolidated through R&D and acquisition. New brands need to have the ability to break through single products, and the comprehensive requirements are relatively high.

We believe that online channels will seize the time dividend for new brands to resist international brand competition, and the update and evolution of e-commerce channels such as live broadcast will further penetrate the market demand. The logic of new domestic products representing good goods parity will continue for a long time, and the beauty care track is promising. We also look forward to the birth of more excellent new brands, platforms and service providers in various segments.

"Beauty is a form of genius, sometimes even higher than genius, because beauty needs no explanation." Man’s pursuit of beauty and self-satisfaction never stops.

Author: He Lixin Fu Yazhang Tang Xiaoxu; Wechat WeChat official account: Huaying Capital (ID: Meridian Capital)

This article comes from cooperative media @ Huaying Capital, where everyone is a product manager, by @ He Lixin, Fu Yazhang and Tang Xiaoxu.

The title map comes from Unsplash and is based on CC0 protocol.