Recently, at the 2022 China 5G + Industrial Internet Conference, a set of data released was particularly eye-catching. Among them, there are more than 4,000 "5G + Industrial Internet" projects under construction nationwide, more than 2.22 million 5G base stations, and the "5 + 2" national top node of the industrial Internet identification analysis system has been fully completed. It is understood that "5G + Industrial Internet" is gradually becoming the "new business card" of our country’s industrial digitalization.

As a strong manufacturing province and a major digital economy province, Guangdong is seizing the opportunity and stepping up the layout of the industrial Internet. During this period, Guangdong Mobile is constantly looking for a breakthrough in the field of 5G + industrial Internet. Utilize 5G and other technologies to help the industrial digital transformation and upgrade, and promote the construction of a new development pattern. The integration of 5G and industrial Internet will accelerate the construction of digital China, inject new momentum into the development of digital economy and promote the process of Guangdong’s manufacturing industry.

During the "14th Five-Year Plan" period, the digital economy and the real economy showed a trend of accelerating integration. In 2022, China Mobile Group further clarified the development orientation of "world-class information service technology innovation company" on the basis of the "Power Building" development strategy. As the vanguard of China Mobile’s development, Guangdong Mobile adheres to the leadership of party building, with the overall goal of "creating a world-class enterprise, becoming a network power, a digital China, and the main force of a smart society", and with the main line of "promoting digital intelligence transformation and achieving high-quality development", it continues to empower the transformation and development of Guangdong’s manufacturing industry, and bravely strengthen, improve and expand the digital economy.

"Network connectivity is an important foundation for intelligent production. The combination of 5G and edge computing, cloud computing, artificial intelligence and other technologies will effectively improve the intelligence level of manufacturing enterprises," said relevant technical experts of Guangdong Mobile. Guangdong Mobile relies on the low-latency, high-reliability and wide-coverage 5G network to integrate into the industrial Internet, providing a solid foundation for the digital transformation of the manufacturing industry.

For a long time, the manufacturing industry is the lifeblood of the national economy. Guangdong Mobile continues to invest in "5G + Industrial Internet" to help the digital development and management service level of Guangdong’s manufacturing industry by empowering enterprises to network, digitalize and intelligently transform. Currently, Guangdong Mobile has established a "5G + Industrial Internet Innovation Laboratory" to lay the technical foundation for the intelligent manufacturing industry. In key industries such as plasticized warehousing, aluminum processing, home appliance manufacturing, and equipment manufacturing, it conducts technical research for warehousing logistics, machine vision quality inspection, and unmanned intelligent inspection scenarios, and promotes the implementation of end-to-end business solutions to meet various production needs in multiple scenarios of enterprises.

The new generation of electronic information industry is the well-deserved "leading protagonist" of Guangdong’s manufacturing industry. In 2021, the new generation of electronic information industry clusters will achieve operating income of 4.56 trillion yuan, and the industrial scale will rank first in the country for 31 consecutive years. 5G is not a "one-man show" for operators. As a member of the electronic information industry chain, Guangdong Mobile, together with leading enterprises in the industry chain, has actively created a large number of 5G benchmarking applications, stimulating a pool of living water for the digital transformation of Guangdong’s manufacturing industry, and driving more enterprises to enter the embrace of the digital economy.

It is reported that Guangdong Mobile has successively built the country’s leading "5G + Industrial Internet" innovation benchmark, such as the "fully connected factory" built by Huawei, which is the first 5G private network dynamic strategy acceleration innovation application in the country. It uses technologies such as "5G + flexible manufacturing" and "5G + indoor precision positioning" to help improve production quality and efficiency; the "Welling Digital Factory" built by United Midea Group has helped increase per capita production efficiency by more than 28% through the application of technologies such as "5G + visual inspection" and "5G + AGV intelligent scheduling".

"In the field of industrial manufacturing, we have gathered information and communication experts who are deeply involved in industrial manufacturing in the province, specially established the Industrial Internet Division, and created a comprehensive solution of’cloud network security base + general capabilities + professional capabilities’." The relevant person in charge of Guangdong Mobile introduced to reporters that Guangdong Mobile is facing the digital, networked and intelligent needs of the manufacturing industry, and has built a service system based on massive data collection, aggregation and analysis – "5G + computing power network + smart mid-platform" new information service system, which currently serves over 20,000 industrial enterprises and over 6,000 industrial parks.

5G explosion-proof intelligent inspection robot, 5G + AR remote collaboration, 5G operation AI monitoring, 5G intelligent handheld end point operation guidance and other refining and chemical industrial Internet applications have been successfully deployed and launched… Our country’s first "dual-band 5G + industrial Internet" intelligent refinery construction project was completed and put into use in CNOOC Huizhou Petrochemical Co., Ltd. Under the 5G empowered by Guangdong Mobile, Huawei and CNOOC, the completion of the "dual-band 5G + industrial Internet" intelligent refinery has provided a safe, efficient and feasible 5G smart petrochemical solution for the petrochemical industry.

CNOOC Huizhou Petrochemical Park has many steel structures, wide area and high explosion-proof requirements. Guangdong Mobile’s 700MHz, 2.6GHz dual-band 5G private network and industrial Internet platform solve the problems of traditional 4G communication technology signal blind spots, fast signal attenuation, and interruption of signals when encountering obstacles. At the same time, "5G + Internet" is matched with China Mobile’s various explosion-proof end points for the petrochemical industry based on 5G modules to achieve wider network coverage, more carrying content, faster transmission speed, and stable high-speed data transmission in the park.

According to reports, after the project was put into use, the automatic collection rate of production data in the park exceeded 98%, the cost of factory monitoring was reduced by 30%, and the investment in enterprise safety management was reduced by about 1 million yuan per year, which effectively helped enterprises to green production, efficient operation and sustainable development.

It is worth mentioning that, in the face of the "long-standing problem" of green development of the manufacturing industry, Guangdong Mobile actively implements the national dual-carbon strategy and the group company C 2 three-energy plan, actively deepens energy conservation and emission reduction in the fields of network and office, improves the control mechanism of energy conservation and emission reduction, and strives to improve the level of network energy efficiency and green energy consumption. Through the application of energy-saving technologies and management model innovation, the use of clean energy is promoted, and the energy consumption structure is optimized. Ultimately, the total comprehensive energy consumption of the unit telecommunications business is reduced by 14%. For example, in terms of wireless network energy conservation, through the application of energy-saving technologies, unnecessary hardware is turned off in the corresponding time domain, frequency domain, and airspace to achieve dynamic matching of business and resources. More than 98% of the sites have turned

Facing the future, Guangdong Mobile will continue to increase its investment in "5G + Industrial Internet", provide more digital scenario solutions for the manufacturing industry, empower all aspects of enterprise production, and promote the high-quality development of the province’s manufacturing industry by promoting the digital transformation and upgrading of enterprises.

　　Xingrui L/ Xingyue L Zhiqing Time to Market: December 3rd.

　　The official map of Xingrui L Zhiqing has been released, and the new car has been mass-produced off the assembly line. Xingrui L Zhiqing adopts straight waterfall grille design, and the whole front face looks very delicate and elegant. The interior design of the new car takes a simple route, and the large-size central control panel placed vertically significantly enhances the sense of science and technology in the car.

　　The wheelbase of Xingrui L Zhiqing is 2800mm, and the length, width and height are 4825/1880/1469mm respectively. Compared with Xingrui, the body of Xingrui L Zhiqing is longer and wider. In terms of power, Xingrui L Zhiqing will be equipped with a 1.5T oil-electric hybrid system to achieve higher fuel economy. The maximum power of the 1.5T four-cylinder engine of Xingrui L Zhiqing is 120kW.

　　As a modified model, Xingyue L Zhiqing has been adjusted as a whole, bringing different visual effects. The car is equipped with a brand-new front grille, and the interior is decorated with straight waterfall elements. The car will continue the design of the current Xingyue L, equipped with 12.3-inch digital LCD instrument+touch HD central control screen+touch HD passenger dedicated screen, 25.6-inch AR-HUD augmented reality head-up display system, L2 intelligent driving assistance system, etc. The power is equipped with a 1.5T four-cylinder hybrid special engine.

　　BYD Song L time to market: December 15th.

　　BYD Song L has started the pre-sale at an early stage, and the price is 220,000-280,000 yuan. The new car can be said to be a beautiful SUV of BYD. This aesthetic feeling is mainly reflected in the rear of the car body, and elements such as slip back design, penetrating taillights and two small tails on the roof are intertwined, creating a strong sense of trend and movement.

　　Song L is not only beautiful, but also pursues practicality. The sliding back of this car starts from the C-pillar, which can effectively ensure the spacious space in the car. At the same time, Song L will also be equipped with cloud system, single/double motors and other configurations, which have both long battery life and high performance. The interior of Song L uses a family-style design style.

　　Time to market of M9: within 12 months

　　As a brand-new large-scale SUV under AITO brand, Wenjie M9 plans to launch extended-range and pure electric vehicles, in which the wheelbase of pure electric vehicles is 3110mm, and the length, width and height are 5230/1999/1800mm respectively, which is consistent with the extended-range version. According to official information, the price of the extended version of the M9 is expected to be 500,000-600,000 yuan; The estimated price of the pure electric version is also 500,000-600,000 yuan.

　　The most powerful should be the big screen of the M9, which can carry 10 screens when fully equipped! The concept of getting on the bus with a screen up to 100 inches is very exciting. There are all color TVs, refrigerators and big sofas. There is also news that there is a laser projection in the back row, and the experience of outdoor camping is full. However, the interior map of this car has not been announced yet.

　　The M9 pure electric version will be equipped with dual motors, with the maximum power of 160kW and 230kW respectively. The extended-range version is also equipped with dual motors, with the maximum power of 165kW and 200kW respectively, and a 1.5T engine with the maximum power of 112kW. The M9 is called "the best SUV within 10 million".　

　　Time to market of Star Road Star Era ES: within December.

　　As a new energy sequence of Xingtu Automobile, Xingjiyuan will launch the first model ES. The medium-sized and large-sized pure electric cars are positioned by ES in Xingyue, with the length, width and height of 4945*1978*1489(1480/1467)mm and the wheelbase of 3000mm respectively. Xingjiyuan ES is a new energy car with personality.

　　Xingyue ES also adopts the common enclosed grille of pure electric vehicles, but the design of penetrating headlights and fog lamps on both sides is very exaggerated, and the wheel hub design with various sizes and shapes brings a strong visual impact. The interior is a low-key luxury route, with a combination of suspended large screen and small instrument. The central control panel is equipped with crystal decoration, and the seat material is soft and delicate, which creates a good interior atmosphere after lighting the ambient light.

　　Power is provided by single-motor and dual-motor models, which can enter the 3-second club with the fastest acceleration of zero hundred, and the cruising range is expected to reach more than 700 kilometers. Xingyue ES will also be equipped with rear wheel steering and air suspension. This will be a new energy car that focuses on handling and sports.

　　Time to market of Ruifeng RF8: within December.

　　Jianghuai Ruifeng brand brings new intelligent hybrid MPV— — Ruifeng RF8 appeared at the 2023 Chengdu Auto Show. Ruifeng RF8 is the first MPV exclusive architecture in China — — The first mass production model under the MUSE architecture, positioning medium and large public business and home MPV. In design, Ruifeng RF8 will introduce three kinds of front faces for consumers to choose from. In terms of intelligence, Ruifeng RF8 is the world’s first intelligent MPV equipped with HarmonyOS cockpit, which can realize L2+ intelligent assisted driving.

　　In the power part, Ruifeng RF8 will be equipped with 3DHT intelligent hybrid system, with a comprehensive power of 310kW and a comprehensive torque of 745 N m.. Under urban working conditions, the pure battery life of Ruifeng RF8 can exceed 200km, and the comprehensive battery life can exceed 1,200 km. According to the official plan, Ruifeng RF8 will be officially listed in December this year.

　　Ruifeng RF8 also has some bright spots in terms of space, safety and intelligence. Among them, Ruifeng RF8 has a body length of over 5.2 meters and a wheelbase of 3.1 meters. This body size also gives Ruifeng RF8 ample interior space, and all the seats in the car are matched with long-distance slide rails, which gives more freedom in interior space, and various scene modes can be unlocked through various flexible combinations.

　　New models listed in December, new energy vehicles still occupy the forefront, and major car companies pay more and more attention to new energy vehicles, among which Song L and Wen Jie M9 are all worth looking forward to.

[trend of individual stocks]

April 10th to 14th.

Last week, the Hang Seng Index rose by 0.53% and the Hang Seng Technology Index fell by 1.74%.

() Shares of Hong Kong stocks fell by 0.26% last week.Last week, the total turnover was 4.33 billion Hong Kong dollars. As of last week’s close, the stock price of Hong Kong stocks was 226.80 Hong Kong dollars, with a market value of 660.247 billion Hong Kong dollars. Hong Kong stocks fell 1.31% this month, up 17.76% this year and down 5.42% in the past 52 weeks.

[Company comparison]

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Buffett: BYD is an "excellent company". Selling BYD shares will make the capital better allocated.

Buffett said that the sale of BYD shares will make the capital better allocated. BYD is an "excellent company".

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Shengbang shares announced that it had received the Notice of Fixed-point Development, and BYD decided to choose the company as the spare parts supplier of one model.

(): We have not cooperated directly with BYD yet, nor have we supplied PCB products to BYD in large quantities indirectly.

Jinlu Electronics said on the interactive platform that the company maintains a good and stable cooperative relationship with major new energy customers; The company has not directly cooperated with BYD, nor has it supplied PCB products to BYD in large quantities through indirect means; In the future, the company will focus on new energy vehicles, energy storage and other fields for business development, and actively expand vehicle companies and Tier1 customers while consolidating existing battery manufacturers’ customers.

(): The company has a variety of products that are promoting cooperation with BYD.

Recently, Gaomeng New Materials said in an investor survey that the company has many types of products that are promoting cooperation with BYD. In terms of NVH sound insulation, vibration reduction and noise reduction materials, Wuhan Huasen, a wholly-owned subsidiary of the company, has reached cooperation intentions with BYD on several projects, and subsequent specific cooperation is under further negotiation and promotion; In terms of adhesive materials, the company and BYD are conducting technical exchanges and docking of several projects. Some products have passed the test and become qualified suppliers of BYD. Waiting for the tender in the middle of the year, it is uncertain whether the final products can enter BYD’s supply chain.

Berkshire Hathaway’s shareholding in BYD H shares decreased from 11.13% to 10.9%.

According to HKEx documents, Buffett’s investment company Berkshire Hathaway reduced its holding of BYD H shares to 10.90%, compared with 11.13% before, and sold 2.48 million BYD H shares on March 31.

BYD has applied for the trademark Yunqi.

According to Tianyancha App, on April 10th, BYD released Yunqi Intelligent Body Control System, aiming at systematically solving the body control problem in the vertical direction. The product matrix of Yunqi includes Yunqi -C, Yunqi -A, Yunqi -P and other products. Tianyancha App shows that BYD Co., Ltd. has applied for the registration of "Yunqi", "Yunqi -A" and "Yunqi -P" trademarks. The international classification is transportation, and the current trademark status is under application.

BYD Yunqi Intelligent Body Control System officially released.

According to the Securities Times, on April 10th, BYD Yunqi Intelligent Body Control System was officially released. At the event site, Wang Chuanfu, chairman and president of BYD, said that Yunqi is the first exclusive intelligent body control system for new energy in the industry, which not only fills the technical gap in China, but also achieves a breakthrough from 0 to 1, and even surpasses the foreign technical level, achieving an improvement from 1 to 2. It is reported that Yunqi will be mounted on the flagship model of BYD Dynasty Ocean, Tengshi, Wangwang and BYD professional personalized brand models.

Shell BYD joint venture company changed its name and added car wash service to its business scope.

Tianyancha App shows that on April 6, Shenzhen BYD Electric Vehicle Investment Co., Ltd. changed its business name to Shenzhen Shell BYD Electric Vehicle Investment Co., Ltd., and at the same time, the business scope added car wash service. The company was established in June 2014 with a registered capital of 300 million RMB. In December 2022, the original shareholders of the company, Shenzhen Shendian Power Sales Co., Ltd. and Rongming Investment Management Partnership (Limited Partnership) in Ningbo Meishan Bonded Port Area withdrew, and Shell (China) Co., Ltd. became a shareholder, holding 80% of the shares, while BYD Automobile Industry Co., Ltd. reduced its shareholding to 20%.

BYD studies building new factories in Germany and Hungary.

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BYD’s 4S shop appealed to Tesla for commercial defamation dispute.

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BYD is considering building a new super factory in Spain.

BYD is considering building a new super factory in Spain, according to the report of Bloomberg quoted by Interface Finance Association.

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This article comes from the theme of Hong Kong-US Datalink. Click to read more about Hong Kong-US companies > > >

　　On July 1st and September 1st this year, the State Bureau for Letters and Calls successively opened a "channel" for letters and visits on mobile phones — — The mobile phone petition platform and WeChat WeChat official account will further broaden the channels for expressing people’s demands. These new channels for letters and visits have been in operation for nearly half a year. What is the effect now?

　　What about the new channels of letters and visits such as mobile phone platform and WeChat?

　　By the end of November, there were over 60,000 registered users and 80,000 letters and visits.

　　"It’s great, you don’t have to go out and move your fingers, and the problems reflected will be solved!" Not long ago, Wang of Huai ‘an City, Jiangsu Province reported the inconvenience caused by the renovation of dangerous bridges in the village through the online petition platform. The next day, she inquired that the Jiangsu Provincial Bureau for Letters and Calls had accepted it. On the fourth day, the local government began to solve the problem.

　　On January 1, 2015, the State Bureau for Letters and Calls established and operated the National Information System for Letters and Calls, realizing the nationwide "One Netcom" with vertical connectivity to towns and streets and horizontal coverage of relevant responsible departments.

　　On this basis, on July 1st and September 1st this year, the State Bureau for Letters and Calls successively launched the mobile phone petition platform and WeChat WeChat official account, making it more convenient and efficient. The process and results of the petitions handled by the masses through the mobile phone petition platform can be inquired, tracked, supervised and evaluated. The reporter saw on the WeChat WeChat official account of the State Bureau for Letters and Calls that WeChat official account currently has three functions: information on letters and visits, guide to letters and visits and online letters and visits. By paying attention to this micro-signal, you can submit a complaint request or make suggestions in the online letters and visits channel, and you can also inquire about the handling of letters and visits and evaluate your satisfaction.

　　By the end of November, more than 60,000 users had registered through the mobile phone petition platform of the State Bureau for Letters and Calls and WeChat WeChat official account, and the number of petitions reached 80,000. At the same time, all parts of the country have followed suit. 14 provinces including Anhui, Hunan and Xinjiang have set up mobile phone letters and visits, and 21 provinces including Hebei, Inner Mongolia, Guizhou and Gansu have opened WeChat letters and visits. Online letters and visits have gradually become the main channel for mass letters and visits.

　　How to make online letters and visits efficient and transparent?

　　The process, methods and results are all open online, so that the masses can become "supervisors" and "referees" of letters and visits.

　　"This platform can see every step of the specific process, just like online shopping can see whether the seller has delivered the goods and where it has gone. It is really convenient." Bao, from Haiyang City, Shandong Province, reported the damage of the road in front of his house through online letters and visits, and received a reply on the same day.

　　On July 1 this year, the State Bureau for Letters and Calls promulgated and implemented the Measures for Simple Handling of Letters and Visits (Trial), which requires that opinions should be given within 10 working days after accepting the letters and visits that can be handled simply, so as to accept and handle the letters and visits more conveniently and quickly.

　　At the same time, according to the "Regulations on Letters and Visits" and the "Working Rules for Online Handling of Letters and Visits (Trial)" of the State Bureau for Letters and Calls, all localities have standardized the letters and visits business, so that there are rules to follow. Twenty-four provinces, including Shanxi, Jilin and Ningxia, have formulated rules for handling online letters and visits, further optimizing business processes and putting standardization requirements throughout the whole process.

　　"Relying on the national petition information system, the handling process, handling methods and handling results of petitions can be made public online, and petitioners can inquire about the handling process and results at any time, avoiding going back and forth." In addition, the State Bureau for Letters and Calls also said that it is also the focus of online letters and visits to let the masses evaluate the solution of the letters and visits, let the masses become "supervisors" and "referees" in the work of letters and visits, and actively guide the petitioners to evaluate their satisfaction. At present, the State Bureau for Letters and Calls has revised and improved the satisfaction evaluation method, and promoted all localities to improve the participation rate of the masses and the satisfaction rate of the masses.

　　How do large and small systems break through the "barriers"?

　　Integrate the scattered "small windows" of letters and visits, and "one netcom" allows the masses to travel less and benefit more.

　　At present, the State Bureau for Letters and Calls has realized the interconnection with 31 provinces (autonomous regions and municipalities) and the provincial, municipal and county-level letters and visits working institutions of Xinjiang Production and Construction Corps, more than 80,000 functional departments and towns (streets), and 33 central and state organs and ministries.

　　At the same time, all localities are also stepping up efforts to promote the integration of resources on the online petition platform at the same level. Tianjin, Zhejiang and other places have connected the leadership mailbox with the petition information system, and integrated the scattered online petition "small windows" into an online complaint hall to reduce repeated complaints from the masses and repeated referrals from departments, thus realizing "one netcom". Jiangxi, Shandong, Hubei and other places have established self-service facilities for online letters and visits in counties and townships to better facilitate the masses. From January to November this year, the number of online letters and visits nationwide was 971,000, up 102% year-on-year, which effectively reduced the cost of letters and visits by the masses and realized that the masses traveled less and benefited more.

　　The relevant person in charge of the State Bureau of Letters and Calls said that in recent years, various localities have made great efforts to solve problems, and a number of letters and visits have been effectively resolved. However, in some places, problems were not handled in time and were not solved in place, which led to repeated online complaints; In some places, the previous "handling opinions" are used as the handling results of the backlog report, but the problem of letters and visits has not been substantially solved, and there is a problem of "doing without finishing", so it is necessary to continue to intensify efforts to resolve it.

　　According to the introduction of the State Bureau for Letters and Calls, after continuous adaptation and improvement, the national information system for letters and calls has been running smoothly on the whole. Next, efforts should be made to improve the application and optimize the functions. At present, the coverage of the national petition information system has basically achieved the "vertical to the end" of the five-level petition work institutions at the national, provincial, municipal, county and township (street) levels, but there is still a problem of incomplete coverage of functional departments in most places horizontally. The next step will focus on promoting the full coverage of the application of the petition information system by functional departments.

Fashion is a highly unstable term because it enters the market and disappears. However, some fashion designs come and go for a long time, while others come and go in a few weeks. Therefore, short-term fashion design is an example of fashion.

Fashion literally means: a strong passion for something or a strong and widely shared interest in something, but for a short time. For example, suppose you are obsessed with learning piano, so you buy an expensive piano, attend a famous music school and pay a non-refundable fee for one year. But in the next few weeks, all your enthusiasm for learning piano disappeared, and you left everything. This means that your interest in learning piano has faded.

Fashion is the latest and most popular style in clothes, dresses and behaviors, but the time is short. For example, some fashion designs or behaviors inspired by movies, or celebrities who wear them in fashion shows or parties or in any leisure way, have become popular within a few days. Everyone wants to have this design, but in the next few weeks, people forget it and turn to new fashions. Similarly, the beginning of fashion is very exciting and inspiring, but its journey is very short.

The success or failure of any fashion design or trend depends on many factors, including who designed it, what brand it is, who is/is promoting it, how it is advertised, how society reacts to this fashion trend, the price range of clothes, and so on. However, among them, social acceptance is the most important, which is guided by different motivations that emphasize people’s values and behaviors.

In today’s technologically advanced world, fashion is only a matter of a few hours. This is the world of social media platforms, and someone or something can become popular at the fingertips in a few hours. But how durable is this popularity? It depends on the fashion design and the quality and attractiveness of the fabric.

The consumption culture in today’s world is driven by their desire to own it, which eventually shortens the gap between the rich and the economically turbulent class. So, if they like it, they want to have new fashionable dresses. There are many such examples in today’s world. If you look around, you can easily find people who spend two or three months of their wages on luxury goods that are actually not needed at all.

What is the reason why you suddenly like fashion design and then suddenly don’t like the same design?

In this digital world, touching things with fingers has become popular, and it is really easy to trend fashion design by using different social media platforms. Therefore, if a particular fashion design is endorsed by a big brand, or/and advertised by top movie stars with millions of fans, in this case, under the influence of favorite stars, consumers will not pay too much attention to product quality and price. They just buy it. But within a few days, when people began to use it, they realized the quality, price or comfort of the design. Last but not least, the social response to a particular design. Moreover, if such a reaction is negative, its demand will suddenly drop.

In addition, the pure fact is that no fashion design enters the market forever. In fact, every fashion design has life; Some have a long life span, while others have a short life span. Fashion is a part of a short-term trend, which begins to be popular quickly and then fades out of the market in a short time.