On November 15th, Guoya was officially listed at Guangzhou Auto Show. The guiding price of V6 version is 1.4 million yuan, and that of V8 version is 1.8 million yuan. The new car is equipped with a straight waterfall net, and the side of the car is decorated with a large number of chrome trim strips. The overall outline is similar to that of Bentley Feichi, and the length of the car is over 5.3 meters, which is larger than Bentley Feichi. Adopt China independent V6 TD/V8 TD+ independent electronic control system+intelligent four-wheel drive system, and support active steering of 18 rear wheels.

The audience said that Guoya’s gas field, configuration and texture are full, and the new car will be the pride of the country after it is equipped with the state guest team in the future.

Hongqi Guoya adopts a two-color body design, incorporating more rounded lines, using a unique hollowed-out design in the front enclosure, with a raised chrome decoration in the middle of the hood, and a lifting red flag brand logo on the front of the car, which supports lighting. The window is decorated with chrome, and there is a chrome-plated decorative strip under the door.

The interior details of Hongqi Guoya car adopt Chinese style design elements, and are equipped with the same auxiliary ring horn as the early Hongqi. The new car is equipped with a flexible scroll central control panel, a row of physical buttons below the central control panel, and a gear shifting mechanism. The car is decorated with a large number of solid wood plaques and equipped with double frames. The steering wheel is inlaid with sunflower LOGO in the middle, and the whole system comes standard with L2-level assisted driving.

The maximum power of Hongqi Guoya 3.0T HEV model is 290kW, and that of 4.0T HEV model is 360kW, matching with 8AT gearbox, with fuel consumption of 8.2L/100km and 8.8L/100km per 100km.

LANTU’s first global strategic model attracts fans at the auto show.

On September 13, the global version was unveiled at the Turin Motor Show under the name "Courage". As an important model of the Chinese brand, the global version of the Courage appeared as the leader of the parade held in the urban area of Turin, attracting cheers from citizens and tourists along the way.

As the first global strategic model of Lantu, Lantu’s confidant has achieved comprehensive improvement in appearance design, interior layout and performance indicators.

Whether it is the fashion sense of the appearance or the luxury sense of the interior, Landu Zhiyin has broken the design shackles of traditional medium-sized cars and become the "new favorite" in the eyes of many consumers. In the domestic market, Landu Zhiyin’s pre-sale has been opened. With its excellent battery life, leading charging technology and intelligent configuration, it has quickly attracted widespread attention and formed a strong competition with popular models such as Tesla in the market.

Relying on the "985" hard-core three-power system carefully built by Lantu Automobile, Lantu’s confidant has solved users’ concerns about the battery life of electric vehicles. The cruising range under CLTC conditions is as high as 901 kilometers, surpassing competitors of the same level. At the same time, Lantu’s confidant global version is also equipped with a global 800V high-voltage silicon carbide platform and 5C super fast charging technology, which makes the vehicle can be charged and driven 515 kilometers in 15 minutes, greatly shortening the charging waiting time and making daily commuting and long-distance driving more convenient and worry-free.

In the field of intelligence, Landu’s confidant is equipped with Landu’s latest Kunpeng intelligent driving system and Xiaoyao cockpit, equipped with advanced configurations such as 15.05-inch OLED curved edge sliding screen and AR-HUD, providing the driver with an immersive control experience.

The global version of Lantu Zhiyin is based on the new self-developed pure electric platform, which is about 400,000 yuan, showing the strategic layout of Lantu Auto’s high-value products going overseas.

　 　 In the stills of the "two-man attack" version exposed this time, it was the scene when the two of them went out to search for clues for the first time after reaching a consensus. Guo Fucheng and Zhang Jiahui drove to a certain place together, but they were already followed behind them, and the two shrewd detectives had already noticed it. In the face of many crises, the "two-man detectives" wanted to break through the siege, and staged a thrilling scene of drag racing on the road. "There are car chases in’Conspiracy ‘and’Conspiracy’, but I think it is more reassuring to have an’accomplice ‘partner." Guo Fucheng talked about the difficult scene at that time, with a relaxed look.

Next page:It is more difficult to chase the murderer for thousands of miles, and the director directly calls it a nightmare

　　Editor’s Note

　　The densely listed new cars have prepared "New Year’s goods" for the Spring Festival car market in the Year of the Dragon. The beautiful appearance of Guochao and Xinchao, the innovative technology that pays equal attention to power and intelligence, and the humanized design that takes into account comfort and control… Chinese brand new energy vehicles are using higher performance, higher wisdom, higher cost performance, and more diverse scenarios to ignite the enthusiasm of the automobile market. It has become a highlight of the Spring Festival market in the Year of the Dragon, and will also make a strong impact in the global automotive new energy era.

　　Polar Krypton 007

　　As the first pure electric luxury car of JK, JK 007 features a 90-inch integrated smart light screen, an integrated die-cast rear-end aluminum body, an 800V high-voltage system, and the latest technology developed by JK, with a zero-hundred acceleration of only 2.84 seconds and a range of up to 870 kilometers. It can also be charged for 15 minutes and a range of 610 kilometers.

　　Extreme Krypton 007 is equipped with 8295 smart cockpit chips as standard in all series, with 30 TOPS of super computing power, and up to 64 apps can be resident in the background at the same time. The car and machine respond faster and human-machine interaction is smoother. In terms of intelligent technology, the car is first equipped with two of Extreme Krypton’s latest technological achievements: ZEEKR 007 OS 6.0 system and "Vast Intelligent Driving" intelligent driving system. Among them, ZEEKR 007 OS 6.0 introduced the Kr AI big model for the first time, accelerating the evolution of Extreme Krypton 007’s voice interaction ability. After starting the Kr AI big model, EVA can become the owner’s "personal intelligent assistant", completing tasks such as searching for news, scheduling and translating. " The intelligent driving system starts from the actual scene and covers all scenarios of intelligent parking, high-speed and urban intelligent driving. The car provides two hardware solutions of "LiDAR + Vision Fusion" and "Pure Vision", and the number of perceived hardware can reach up to 31. It is worth mentioning that the car is based on the standard NVIDIA DRIVE Orin intelligent driving chip of the whole series, with a computing power of up to 508 TOPS. In addition, for the parking scenarios in actual use by users, JK 007 has specially developed a fingertip parking function, allowing users to easily deal with various non-standard parking spaces.

　　Chery Fengyun A8

　　As the first model of the Kunpeng Super Hybrid C-DM developed by Chery, the Fengyun A8 is equipped with the fifth-generation ACTECO 1.5TGDI high-efficiency hybrid special engine. Relying on six technologies such as the fourth-generation i-HEC intelligent combustion system, the engine thermal efficiency is 44.5%, and the fuel consumption of the WLTC 100-kilometer feed is only 4.2 liters. In addition, the stepless super electric hybrid DHT has a maximum EV mechanical efficiency of 98.5%, which can achieve a pure electric battery life of 127 kilometers of CLTC. With the efficient performance of saving oil and electricity, the Fengyun A8 can achieve a comprehensive battery life of more than 1400 kilometers of WLTC. It is worth mentioning that the Fengyun A8 can complete 30% to 80% of the energy in 19 minutes.

　　In terms of safety, the Fengyun A8 car uses 80% + high-strength steel, the front aluminum alloy anti-collision beam coverage rate is 78.13%, and it has 10 airbag configurations, of which the side air curtain is 1983.7 mm long and has a wider coverage. After the collision, the side air curtain airbag maintains a pressure of 65% for 6 seconds. The Fengyun A8 battery pack has IP68 waterproof and dustproof capabilities, and applies a 2-millisecond active power failure and -35 ° C to 60 ° C OurHours domain temperature control strategy.

　　In terms of intelligence, Fengyun A8 adopts 8155 smart chip, the car system can be turned on in 2 seconds, equipped with 24.6 inch dual screen, HMI5.0 digital interactive interface, Fengyun A8 also has L2.9 level intelligent driving assistance capabilities, which can realize 19 active safety and driving auxiliary features, including TSI traffic sign recognition, 540 ° transparent chassis and other functions.

　　Denza N7

　　Tengshi N7 is an intelligent luxury five-seat model launched by Tengshi Automobile, which is positioned as a hunting SUV. It is divided into two battery life versions: 702km and 630km. Coupled with 230kW double-gun overcharging technology, it can replenish 350km in as little as 15 minutes, effectively eliminating the mileage anxiety of the owner.

　　It is worth mentioning that the Denza N7 is equipped with intelligent pulse self-heating technology, which greatly optimizes the charging time in low-temperature environments, and realizes all-weather, all-scene high-efficiency temperature control + energy supplementation, which can meet the heating needs of all scenes in charging, driving, parking, etc., bringing a more efficient car experience.

　　As the initiator of the second half of the intelligent car of Tengshi, the intelligent level of Tengshi N7 is particularly commendable. It is equipped with three intelligent technologies: intelligent cockpit, intelligent driving, and intelligent chassis, breaking the inherent thinking of intelligent cars and proposing the development direction of intelligent-electric integration. At the same time, based on the advanced technical architecture, Tengshi N7 also efficiently integrates the "Eye of the Gods" high-level intelligent driving assistance system with the "Yunnian-A" intelligent air body control system, making the whole vehicle highly comfortable, stable, supportive, and passable.

　　Ruifeng RF8

　　Ruifeng RF8 is positioned as a medium and large-scale business and home MPV. It adopts the new Guochao design language and simultaneously introduces three front face shapes: dragon scale, volley, and Qingyun, as well as five body colors and four interior combinations, each with a national style charm.

　　In terms of power, the Ruifeng RF8 offers two solutions: 3DHT electric hybrid and 8AT fuel. In terms of intelligence, the Ruifeng RF8 launches two types of smart cockpit models, among which the Hongmeng smart cockpit uses a 15.6-inch Huawei smart screen, and the Zhiling smart cockpit uses a 12.3-inch dual screen, allowing users to have more choices. In addition, the Ruifeng RF8 also has an L2 + level intelligent driver assistance system with up to 19 functions, including highway navigation, forward travel warning, and assisted automatic lane change.

　　As an MPV product, the Ruifeng RF8 has also been deeply cultivated in comfort. The Ruifeng RF8 chassis carefully adjusted by the German Volkswagen expert team performs well in terms of ride comfort, handling stability and steering performance. With the support of excellent chassis performance, the Ruifeng RF8 also achieves a braking distance of less than 40 meters at a speed of 100 kilometers per hour. In terms of safety, the design indicators include occupant protection safety index, vehicle safety index, and vehicle auxiliary safety index, all of which are benchmarked against the 2023 version of China Insurance Auto Safety Index G level. The brand-new cage-type body, ultra-high-strength integrated double-sided thermoforming door ring design, integrated laser welding process, and the standard 6-seat side air curtain + 4 airbags for the main and auxiliary drivers, etc., are designed with high standards, high-level manufacturing, and high-intelligence configuration to provide users with a sense of security.

　　BYD Song L

　　Song L, known as "BYD’s most beautiful SUV", has become BYD’s face value and traffic responsibility since its listing.

　　The exterior of the Song L follows BYD’s "Pioneer Dragon Beauty" design, with a low body posture, 3D dragon whiskers, a dragon waist line and a suspended roof making the new model highly recognizable, while details such as the electric rear wing and frameless doors show individuality.

　　Due to the upgrades in various aspects, Song L’s handling performance is excellent. The whole series is equipped with a standard chassis suspension with front and rear arms and rear five links, which has strong roll control and strong grip ability. The intelligent damping body control system – Yunnian-C, realizes the perfect compatibility of vehicle comfort and handling. The CTB battery body integration technology adopted by the e-platform 3.0 makes the torsional stiffness of the body reach 40,400N · m/°, the torsion shape of the body is changed less, and the body responds faster. The front narrow and rear wide tires, iTAC intelligent torque distribution system and other configurations help Song L increase the upper limit of control.

　　In addition, the Song L is also equipped with intelligent functions such as DiLink smart cockpit and smart entry. Among them, the intelligent network system is 100% compatible with the Android ecosystem, and introduces rich ecosystems such as Autonavi map, Danar audio, Himalayas, NetEase Cloud Music, etc., to create a variety of car scenarios. The full-scene intelligent voice in the car has a wake-up response time of 400 milliseconds, and can control more than 1,000 core functions, greatly improving driving convenience.

　　SmartWorld S7

　　Zhijie S7 is the first pure electric car of Hongmeng Zhixing. It integrates Huawei’s latest intelligent technology and full-dimensional security. A number of "black technologies" bring users a new smart travel experience.

　　The Smart S7 creates a high-end fashionable appearance and a more extreme space experience with a new OneBox design. The golden curve of the body not only shapes the ultra-low wind resistance, but also brings a durable and advanced curved surface, which is very powerful. The new DriveONE 800V silicon carbide high-voltage power platform and Huawei Tuling intelligent chassis are launched, combining extreme power and intelligent driving control, accelerating fast and braking, zero hundred acceleration takes only 3.3 seconds, and the braking distance of 100-0km/h is as low as 33.5 meters. At the same time, the new Huawei "Giant Whale" 800V battery platform allows the Smart S7 to charge for 5 minutes and have a battery life of 215 kilometers, and can also achieve an ultra-long battery life of 855 kilometers under CLTC conditions.

　　In addition, the Smart S7 debuts the HarmonyOS 4 smart cockpit, which cooperates with intelligent technologies such as the HUAWEI ADS 2.0 high-level intelligent driving system, and will be connected to the Huawei Pangu AI large model. The voice assistant Xiaoyi continues to evolve, bringing a more intelligent travel experience. The first to take the new 192-line lidar, the AEB (automatic emergency braking system) capability of the Smart S7 has evolved again, and the automatic emergency braking supports a maximum of 120km/h. The Smart S7 not only supports NCA (smart driving pilot assistance) in urban areas without pictures across the country, but also launches the parking and driving function. The vehicle can independently find a parking space. At the same time, it can summon the parking space with one click and drive to the summoning point, realizing the intelligent and convenient car experience of "car back to the parking space, I go back to my house".

　　QJIE M9

　　The flagship SUV of luxury technology, Wenjie M9, is built on the new luxury D-class SUV platform, adopts a new family design language, uses skyline design, and levitates the roof, not only creating a visual experience of luxury texture and majesty, but also achieving ultra-low wind resistance of 0.264Cd. In terms of spatial layout, Wenjie M9 adopts a 3.04 square meter flat floor design, supports a variety of seat modes with 3, 4, 5, and 6 seats, and its sense of vision, space, and flexibility are comparable to mainstream MPV models. Whether it is a family of three or a trip of six, it can meet the user’s full scene travel needs.

　　As the flagship model of Hongmeng Zhixing, Wenjie M9 has a number of original or first-of-its-kind features in the industry, including the industry’s first car-grade intelligent projection system, Huawei’s original seat with separation patented technology, and the industry’s first zero-gravity seat with horizontal adaptive dual armrest function, providing users with an unprecedented comfortable cockpit experience. More importantly, the M9 brings together Huawei’s smart car full-stack technology, equipped with Huawei’s iDVP digital base, Hongmeng intelligent cockpit, Huawei Pangu model, Huawei ADS2.0 high-end intelligent driving assistance system, Huawei Tuling intelligent chassis, Huawei megapixel intelligent projection headlights, Huawei Adventure head-up display system, etc., and together creates the leading generation experience of the M9 in intelligent cockpit, intelligent driving control, intelligent driving, intelligent safety, etc., setting a new standard for the new energy intelligent electric vehicle industry.

　　Geely Galaxy E8

　　The Geely Galaxy E8 is developed based on the SEA global intelligent pure electric architecture, with the size of a C-class car and the performance of a supercar. It is outstanding among B-class pure electric cars.

　　The Galaxy E8 uses a large number of Chinese cultural elements in its shape. Its appearance adopts a "ripple aesthetic" design. The wind resistance coefficient of the whole vehicle is only 0.199. The interior adopts the design of Santan Yinyue Suspension Sound, which realizes the integration of technology and culture. Relying on the world’s first 45-inch 8K Boundless Smart Screen, Qualcomm Snapdragon 8295 flagship cockpit chip, Galaxy OSN-Boundless Edition car system, Xingrui AI big model and other industry-leading forward-looking technologies, Galaxy E8 has created a "Galaxy Boundless Smart Cockpit" with more interaction and immersion. Through the Galaxy crystal knob in the car, users can "cross" in multiple scene applications such as "space sleep cabin" and AI music rhythm desktop with one click. The Galaxy E8 is equipped with Flyme Link, and the Meizu 21 Geely Galaxy customized version mobile phone is launched simultaneously. In addition, the Galaxy E8 is also equipped with an exclusive "accompanying drone", which can shoot pictures and share the large screen of the car in real time.

　　In terms of safety, the Galaxy E8 series comes standard with a "ten-grid" battery anti-collision structure, an aviation aluminum alloy "mesh-shaped" front anti-collision beam, an integrated boron steel door ring, a four-layer A-pillar with a strength of 1500MPa, a dragonfly force transmission structure, and safety protection technologies such as the passenger’s flying airbag, the Aegis battery safety system, and the battery management system BMS3.0 system. In terms of power, the Galaxy E8 has 400V and 800V models, with a maximum battery life of 665 kilometers. By equipped with the latest three-electric technologies such as high-performance SiC silicon carbide electric drive and high-performance four-wheel drive system, the Galaxy E8 also has performance performance such as 3.49 seconds zero-hundred acceleration and a 5-minute charging battery life of 180 kilometers.

　　Tank 700 Hi4-T

　　After the Tank 300, Tank 500 and other models, the launch of the new flagship model Tank 700 Hi4-T of Great Wall Motors’ tank brand has once again refreshed the benchmark of new energy hardcore off-road vehicles.

　　Thanks to the professional technical calibration team of the tank brand, the off-road performance of the Tank 700 Hi4-T has reached a new height: the new car can provide 12 driving/all-terrain mode options, covering 38 off-road conditions around the world; the 3.0T Hi4-T technology architecture is equipped to fill the industry gap in the large-displacement hybrid assembly. Its comprehensive power is 385kW, comprehensive torque is 800N · m, and zero-hundred acceleration takes only 5 seconds. Equipped with million-level active suspension, through the combination of air spring and CDC electromagnetic shock absorber, the body height and suspension are adjustable, thus taking into account the driving experience of asphalt and non-paved roads.

　　As the only model in the independent brand equipped with an electronic disconnectable stabilizer bar, the tank 700 Hi4-T can also achieve the separation/connection of the stabilizer bar through the electro-hydraulic system, quickly completing the decoupling/connection of the left and right wheels. In the case of extreme off-road, it can increase the 60mm suspension rebound stroke, thereby increasing the contact area between the wheel and the ground, and passing through most off-road road conditions. At the same time, as the vehicle speed increases, the stabilizer bar is automatically connected, reducing the vehicle’s roll angle when cornering, strengthening the driving stability.

　　New Lynk & Co 09EM-P

　　The new Lynk & Co 09EM-P is a "safe and mobile home" built by Lynk & Co based on its insight and understanding of the needs of family cars. It has not only the free driving experience of off-road vehicles and performance vehicles, but also the luxury and comfort comparable to MPVs.

　　The panoramic island cockpit of the new Lynk & Co 09EM-P has a flexible layout, with 5-gear adjustment of the front headrest, an integrated 4-way electric leg support up to 28 cm, and an adjustable maximum of 56 °; it adopts a tidal channel design, the two-row double-sided seats can be moved outward, and the central channel can be easily expanded. In addition, there are functions such as a one-button rest mode and a massage lounge chair.

　　The new Lynk & Co 09EM-P has a flying fish double-cavity air suspension system: double-cavity air suspension + CCD continuous damping adjustable electronically controlled shock absorber, high and low soft and hard adjustable, multi-gear height adjustment, taking into account comfort and control; EM-P super extended range electric solution: 555Ps supercar horsepower, the maximum output power of the power system is 408kW, the maximum output torque is 844N · m, and the zero-hundred acceleration is 4.9 seconds; ultra-long battery life: CLTC pure electric cruising range is 190 kilometers, and the CLTC comprehensive cruising range is 1430 kilometers; ultra-low fuel consumption: WLTC 100 kilometers fuel consumption is only 1L; SPA architecture: ultra-long front anti-collision beam, covering an area of nearly 1650 square centimeters, the overall thickness of aluminum alloy material is 45 mm, plus the front and rear thermoformed steel stringer structure, etc., to provide global safety.

When Tanggang came out, it refreshed everyone’s understanding of medium-sized SUVs. No one believed that an SUV would mainly promote how fast it accelerated. After all, people who drive SUVs have stopped pursuing speed madness. However, it reversed thinking and built an SUV that could accelerate 100 kilometers into 4 seconds. You know, few SUVs could run into this achievement at that time, and even if they did, the price was many times more expensive than it. Today, what we want to talk about is the 2021 Tang, and let’s experience the new style with more ingenious design and reverse thinking development.

First of all, its appearance still follows the design language of "DragonFace", with a "faucet" front face and a suspended C-pillar, plus a double-layer penetrating taillight, which is almost the same as that of the previous generation, except that the materials used will be improved. For example, the horizontal bar on the middle net of the front face used to be polished metal, but now it has a matte matte texture, which enhances the sense of grade. The latest fonts are used in the footer, which makes it more concise and regular.

The new interior is developed by the global interior design director, and it is also extended by the design language of "DragonFace". Through the detailed design and material collocation, it reflects a luxurious texture. The new Tang’s audio system is actually equipped with the Nordic Rirac brand audio system, which is a unique practice. The front seat adopts a more complicated digital punching and pressing process, while the rear seat is straight, but the softness is still very good.

The 2021 model continues the powertrain of the 2.0T turbocharged engine+motor group. Based on the latest DM-p technology, the official said that the motor output and program were optimized, so that the acceleration time of the 100-kilometer version of the model was increased from the previous 4.5 seconds to 4.3 seconds. At the same time, the 2021 model has a comprehensive endurance of more than 800 kilometers. Moreover, the 2021 model is equipped with the newly developed "blade battery" technology, and the battery life of the blade battery is increased to 565 kilometers, 45 kilometers more than the old model, and the acceleration time of 100 kilometers is also increased to 4.4 seconds. I think it is no longer a dream for Tang to achieve an SUV for more than three seconds after two years of evolution.

To sum up, Tang has always been a leader in the SUV market share. As a model, there are many R&D on Tang. Now the trend of new energy is keeping pace with the times. I believe that in the near future, we can make greater progress in new energy.

Special statement: The above contents (including pictures or videos, if any) are uploaded and published by users of the media platform "Netease", and this platform only provides information storage services.

Easy car number provided by the author

　　The drastic changes and interest pattern adjustment brought by the new economy are fully reflected in the field of online car rental. On the one hand, the platform and networking characteristics of the new economy expand the scope and depth of the impact of contradictions. On the other hand, the new policy of online car rental involves a wide range, and the interest game increases the difficulty of landing the new policy.

　　The reporter of the Economic Information Daily learned that the Interim Measures for the Administration of Online Booking of Taxi Operating Services has been implemented for more than half a year, and the implementation rules of many local governments have not yet been issued. Some cities that have issued rules but have higher thresholds are facing "landing difficulties".

　　Many people in the industry and experts suggest that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　Some cities’ new policies about car network are "difficult to land"

　　The reporter learned that as of April 24, 2017, 85 cities have issued detailed rules for the implementation of the network car, 115 cities have completed soliciting opinions, and more than 100 cities have not yet completed soliciting opinions.

　　In some areas where the New Deal has been introduced, the policy landing still faces a game situation. The reporter learned that there are two main focuses of the game between policy requirements and platform interests: first, whether to implement household registration, vehicles, wheelbase and other requirements; The second is to what extent the operational data accessing the supervision platform needs to be reached and what content it contains.

　　In the actual operation process, some cities have imposed many restrictions on drivers’ household registration and vehicle price wheelbase, taking into account the local taxi market capacity and the strategic needs of urban development. Some platforms have found that the implementation of the New Deal in cities with higher thresholds will reduce the network car capacity by more than 90%, which is a heavy blow to the platform.

　　At the same time, the platform-based characteristics of the online car-sharing platform have broken the tradition of "the company is local" in the past. If the online car-sharing platform does not set up a local subsidiary, the local management department may not find a communication partner during supervision, which aggravates the difficulty of solving the problem.

　　On the other hand, the new economy, represented by the online car-hailing platform, quickly seized market share through subsidies and financing, but this fast pace had a great impact on the balance pattern of the traditional taxi industry in a short time. At the same time, in some higher threshold areas, it has also caused a greater "crowding out effect" on the network car drivers. These factors have led to constant friction between cruise car drivers and network car drivers in some places.

　　The new policy of network car has a wide range of influence groups. According to Didi’s travel statistics, as of February 2017, the total number of drivers registered on Didi platform reached more than 17.5 million. There are 2 million active drivers on Didi Platform, and the per capita daily income exceeds that of 160 yuan, while the total number of taxi drivers in cities across the country has reached 2 million. At the same time, there are thousands of software and algorithm engineer behind Didi.

　　The parties have different reactions to the new policy of online car.

　　The reporter learned that the situation of the New Deal landing across the country varies widely, and the views of all parties on the network car industry have also wavered.

　　In some places, the implementation period of the New Deal has passed, but the non-compliant network car is still in operation. The driver of the cruise car doesn’t know whether to stay at his job, and the driver of the network car doesn’t know whether to change careers.

　　According to the statistics of the Transportation Bureau of Beijing Municipal Commission of Communications, after the appearance of the network car, the income of cruise car drivers dropped from about 6,500 yuan in 2013 to about 4,500 yuan in the first half of 2016. From 2014 to 2016, the driver team lost nearly 10,000 people. However, taxi operation has improved recently.

　　A Didi executive, who asked not to be named, said that after the introduction of the New Deal, Didi’s car business also experienced a sharp decline, and drivers were losing a lot.

　　At the same time, passengers’ choice of online car has also wavered. According to reports, before the Spring Festival in 2017, the average number of taxi calls per day of passengers in some big cities soared from more than 300,000 to 900,000, and the response rate of taxis on the Didi platform was only 40%. In addition, after the New Deal gradually landed, the capacity of Didi Express bus decreased, and the response rate dropped from 90% in October 2016 to about 50% in March 2017, which greatly reduced the travel experience of passengers.

　　The capital market has also begun to hesitate and "can’t figure out" the market prospect of the online car platform. Due to the impact of the New Deal on the market, the market valuation of many online car platform companies has declined, which has also affected the layout of enterprises at home and abroad. Some insiders said that the upsurge of domestic venture capital in sharing the economy such as online car rental has subsided.

　　The New Deal is hard to reflect management anxiety.

　　The Interim Measures for the Administration of Online Booking Taxi Management Service has been implemented for more than half a year, but the detailed rules for implementation in many places have not yet been promulgated.

　　The demand for online car is different from place to place. Some places think that cities should give priority to the development of public transport, and the online car ride is only a supplement, and it should be more "high-end" than cruise taxis. Therefore, set a higher model, price, displacement and wheelbase threshold for the network car. There are also some places that hope that the network car will take into account the high, medium and low-end needs. For example, Haikou cancels the restrictions on the displacement of the network car, while Lijiang and Hanzhong choose to connect the cruise taxis to the network car platform as a whole.

　　Wei Dong, CEO of the First Automobile Car Company, said that road traffic congestion in first-tier cities in China is serious, and it is reasonable for local management departments to choose to raise the threshold for online car rental. However, the taxi market in second-and third-tier cities is not saturated, so the policy of online car rental can be relaxed.

　　As for whether the number of taxis should be controlled. A grassroots cadre said that the Ministry of Construction issued the Code for Planning and Design of Urban Road Traffic in 1995, which stipulated that the number of taxis in big cities should be 20 per 10,000 people and 15 in small and medium-sized cities, which became the standard for calculating and controlling the number of taxis in most cities.

　　However, there are also views that this standard has not changed for many years, and the network car is not the main cause of road traffic congestion, and the quantity control should be released in due course. The Research Group of Professor Yan Xuedong of Beijing Jiaotong University released the Analysis Report on Beijing Road Traffic Operation Based on Didi Big Data in October 2016, which holds that the network car uses economic laws as a lever to adjust the supply and demand of the traffic market, and information symmetry as the core to match the demand, which helps to reduce the empty driving rate of vehicles.

　　Interest game increases the difficulty of landing the New Deal. In many places, the development of online car rental has caused the price of taxi licenses to shrink, and some taxi drivers and agents who speculate on licenses have been seriously damaged. For example, in some cities, taxi licenses have increased from 200,000 yuan to 800,000 yuan in the past, and have been reduced to 400,000 yuan due to the competition of online car rental.

　　Some people in the industry said that the formulation of the local version of the new network car deal faces multiple interests considerations. Before the reform of taxi industry, drivers had a license for life, which made them lack the motivation to improve their services. However, if the local taxi companies are accelerated to withdraw by means of license depreciation and redemption, these companies may find it difficult to accept.

　　The law enforcement of the network car has also caused administrative reconsideration in various places. An executive of a car rental company in Nanjing said that private cars in Nanjing were converted into operating vehicles, and the passenger management office of the Transportation Bureau allowed it when accessing the platform, but the vehicle management office of the Public Security Bureau failed the annual inspection. It is difficult for many private cars to access the network car platform.

　　An official of Kunshan Municipal Transportation Bureau said that some platforms openly resisted the law, not only encouraging vehicles punished in Kunshan to file administrative reconsideration, but also reimbursing fines. Some local transportation management departments frequently receive administrative reconsideration of the network car, and basically can’t do other things.

　　Xu Kangming, an expert on taxi reform, believes that after the release of the local New Deal, measures should be taken to let illegal personnel and vehicles withdraw, otherwise it will destroy the fair market environment. On the one hand, cruise taxi companies can’t expand their scale, on the other hand, law-abiding online car companies will pay a great price.

　　Caring for the "source of vitality" of the sharing economy

　　Some interviewed experts believe that we should be fully aware of the pulling effect of the sharing economy represented by the online car ride on social employment and the revolutionary role of the social management model, and suggest using the "subtraction" of power in exchange for the "multiplication" of market vitality.

　　In-depth research network car companies, scientific evaluation. The sharing economy, represented by the online car ride, poses a new challenge to the urban traffic management model. Behind the transformation of the kinetic energy of the old and new economies is the differentiation of the benefit groups of the old and new economies. The insiders believe that the beneficiary groups in the old economy are relatively concentrated and highly organized, but the beneficiary groups in the new economy are more extensive and their voices are more dispersed. Therefore, we should consider the affordability of the old economic benefit groups and the extensiveness of the new economic benefit groups in policy formulation.

　　There is strong capital support behind the rise of platform economies such as Didi, Ali and Tencent, which has also benefited many people. Moreover, the credit economy, platformization and big data management may give birth to new technologies such as intelligent transportation, driverless driving and car networking, which are the trend of future economic and social development and the important support for the government to build new management functions, and should be treated with a more open mind.

　　An executive of Didi said that although the "zombie car" of Didi Platform is not easy to manage, it indicates that the surplus capacity of social vehicles can be fully released when the urban capacity is tight. Cheng Wei, founder and CEO of Didi Chuxing, said that it is a great opportunity for China to transform its traditional industrial industries with Internet thinking if it wants to overtake western industrial powers in corners.

　　On the one hand, formulate a relatively scientific withdrawal and compensation mechanism to alleviate the anxiety of social groups in transition. During the transition period of the New Deal, many full-time online car drivers may lose their jobs. It is suggested that relevant policy explanations and guidance should be carried out in a targeted manner to attract them to work part-time on platforms such as car rental companies.

　　On the other hand, scientifically foresee the challenges that part-time taxis may bring. The sharing economy model may bring drivers a wider range of part-time jobs, which will increase the difficulty of management and may also impact the average income level of the taxi industry. Car rental companies can be encouraged to increase their own vehicles to cope with the ebb and flow of Internet supply, and monitor and evaluate the average income of the taxi industry, so as to scientifically guide the development of the industry.

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun

　　▲ The suspect Yao Mosai identified the scene.

　　In the night, several men came to the cemetery with shovels and crowbars. Some people shoveled, others let out the wind, and others went down to light candles … … Recently, this scene really happened in Dangui Village, Fengyu Town, ziyang, Sichuan.

　　On November 27th, the Red Star journalist learned from the Yanjiang Branch of Ziyang Public Security Bureau that Zeng, a native of Ziyang involved in the case, had read the tomb-robbing novel before and met three Anhui men through a QQ group called "Notes on Tomb-robbing in the North School". After knowing each other, they met and stepped on the spot in Dangui Village, and finally jointly pried open an ancient tomb. In the early morning of November 23, after digging out a porcelain pillow, they were stopped by villagers and police on the spot.

　　At present, four people have been criminally detained by the police and the case is under further investigation. According to the preliminary appraisal by Yanjiang Cultural Management Institute, the stolen ancient tomb was built in the late Qing Dynasty. The specific age and whether the stolen porcelain pillow is a cultural relic are waiting for further appraisal by the cultural relics department at a higher level.

　　▲ The police investigated on the spot.

　　Found:

　　The ancestral grave was "loosened"

　　The villagers suspected that someone was going to rob the tomb.

　　Fengyu Town is located in Yanjiang District, ziyang, bordering Zizhong County, Neijiang City. In Dangui Village, Fengyu Town, the family of villager Han has been multiplied for at least several generations. On the morning of November 22, at the age of 71, he suddenly received a phone call saying that one of his family’s ancestral graves seemed to have been "loosened" recently.

　　This ancestral grave of the Han family is located in a bamboo forest, and the linear distance from the nearest house is less than 20 meters. To this end, he rushed to the scene and found that the soil on the tomb had been dug in many places, but the stone on the tomb door had not been opened. "This place is a main road, and no one has seen anyone come during the day." Han suspected that someone was eyeing his ancestral grave, wanted to rob the tomb, and judged that those people would come again.

　　Due to the age, the ancestral grave door of the Han family has been buried by mud, leaving only a stone engraved with inscriptions exposed. "People who are not around here may not think it is a tomb." Han also said that he had learned from his grandfather that someone in his family ancestors was a juren in the Qing Dynasty and was buried in this tomb after his death.

　　▲ The suspect Zeng identified the scene.

　　Grave robbery:

　　Learning novels, lighting candles in the tomb

　　Four people ganged up to rob the tomb and were arrested one after another.

　　In order not to alarm the grass, on the evening of November 22, Han and the local president and others hid in the citrus forest behind the cemetery in advance to "wait for the rabbit."

　　At 10 o’clock that night, Han heard someone walking around the cemetery, but did not see the lights. "We are far apart, and we are not sure how many people there are." Han and others stayed until the early morning of the next day, during which someone’s phone rang. Fearing that the grave robbers would escape early after hearing this, they immediately called the police station to tell them about it.

　　"I caught three people at that time." Chen Lin, a policeman from Fengyu Police Station of Yanjiang Branch of Ziyang Public Security Bureau, said that after they arrived at the scene, they arrested three men, one of whom was found by the police while hiding in the ditch. Afterwards, Zeng, who was familiar with the terrain and fled, realized that he could not escape after all and surrendered himself on November 23.

　　▲ The suspect lit a candle in the northwest of the tomb according to the routine in the tomb robbery novel.

　　Zeng is a native of Yanjiang, and the other three arrested Yao Mosai, Cong and Yao Mouwei are from Anhui. According to the police, that night, after opening the tomb, the four men studied the bridge in the novel, lit a candle in the tomb, and then stole a porcelain pillow from the tomb. However, the police who arrived soon caught it. In the escape, Yao Mosai broke the porcelain pillow.

　　At present, according to the preliminary appraisal by the Cultural Management Institute of Yanjiang District, ziyang, the stolen ancient tomb was built in the late Qing Dynasty. However, the specific age and whether the porcelain pillow is a cultural relic are waiting for further identification by the cultural relics department at a higher level.

　　▲ Porcelain pillow stolen by the suspect from the tomb and broken when fleeing.

　　Account:

　　After reading tomb-robbing novels, join a group to get to know each other.

　　Several people took risks to repay the loan

　　Why did three Anhui men get in touch with Zeng of Ziyang Yanjiang?

　　According to Zeng’s account, he had joined a QQ group named "Notes on Tomb Robbery in the North School" because he had read the novel of tomb robbery, and posted photos of suspected ancient tombs seen near his home in the group. Soon after, Yao Mosai took the initiative to add Zeng as a friend and said that he was "very interested" and wanted to come to him, promising to let him "take the big head" if he dug up something.

　　▲ The suspects get to know each other in the group of "tomb-robbing novels" and discuss how to commit crimes and divide the spoils.

　　After investigation by the police, on November 19th, Yao Mosai invited Yao Mouwei to drive from Anhui to Fengyu Town. After they met and stepped on the spot, they bought shovels, crowbars, flashlights, candles and other tools in the town, and started to work on the evening of November 20th. The four people have a clear division of labor. Zeng is responsible for watching the wind, Yao Mosai is responsible for positioning, and Cong and Yao Mouwei are responsible for mining. However, due to the lack of preparation tools, the four men dug for two consecutive nights and did not pry open the stone on the tomb door. On the evening of November 22, the four men who started for the third time finally pried open the tomb door to carry out the theft, and were arrested one after another.

　　When talking about why he took risks, Yao Mosai told the police that several of them were short of money. He also borrowed about 8,000 yuan a month, and it took several thousand yuan to repay the loan from a certain person and Yao Mouwei every month.

　　At present, four people have been criminally detained by the police and the case is under further investigation.

　　Photo courtesy of Liu Yuntao Red Star journalist Yao Yongzhong police

"Beauty" has always been a potential need of all people, and "Yan value is justice" expresses people’s pursuit of beauty. As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years. In this paper, the personal care industry of beauty is analyzed, and its development status and future are discussed in depth to share with you.

The demand for beauty has ushered in a concentrated outbreak in 618.

Just 59 seconds after 0: 00 on Tmall 618, beauty sales broke through 100 million, and personal care broke through 100 million in the third minute, surpassing last year’s full-day sales. Among them, the performance of domestic brands is eye-catching: Perfect Diary put on makeup Top1, and the sales of Red Earth, Meijiajing and herborist exceeded the whole day of last year in 10 seconds, 17 minutes and 50 minutes respectively.

In the early morning report of 618 released by JD.COM, the total amount of orders placed during the 6.1-6.18 shopping festival reached 269.2 billion yuan, setting a new record, and beauty and skin care once again ranked among the TOP3 categories with the largest number of consumers.

Also this month, Liren Lizhuang IPO successfully held a meeting, and if Yuchen followed closely, the beauty agency operation company gained high attention in the capital market.

A beauty protection track that occupies the TOP position in FMCG and outperforms the market under the epidemic.How far has it come? What other opportunities are there? What kind of company is "worth buying"? This issue of "Hua Ying Insight" will be interpreted one by one and discussed with you.

As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years, and many high-quality targets have emerged. Macroscopically, the "three highs" characteristics of the beauty care market-high potential, high flexibility and high dispersion-all bring time and space to young companies. In-depth observation of the track, we also see the rapid changes in the industry, new trends emerge one after another, and many new brands, service providers and other high-quality standards are emerging.

According to Euromonitor Euromonitor data, China is already the second largest cosmetics market in the world, accounting for about 1/5 of the total global market, and its annual growth rate far exceeds that of the United States, Japan and South Korea; At the same time, the per capita consumption is only about 1/6 of the above three.The demand potential is far from being fully released.

The strong growth of beauty care is accelerating. China’s cosmetics agencies have maintained a long-term double-digit growth in total amount.Obviously higher than the overall growth rate of social zero and the growth rate of other optional consumer goods.In 2019, the growth rate of beauty, personal care and household cleaning products led the overall FMCG market.

In the post-epidemic era, beauty care has becomeThe epidemic was relatively unaffected and recovered quickly.One of the categories.

In May, the total retail sales of consumer goods in China was 3,197.3 billion yuan, a decrease of 4.7 percentage points over the previous month. From January to May, the total amount of social zero declined year-on-year, but gradually improved. Among them, cosmetics have become one of the few categories that have achieved growth. In May, the total retail sales of cosmetics reached 27 billion yuan, a year-on-year increase of 12.9%.

In May 2020, the total turnover of cosmetics (beauty and skin care+make-up) on Taobao platform was 20.652 billion yuan, a year-on-year increase of 33.95%. With the recovery of offline passenger flow and the promotion of new online retail model, the consumption boom of cosmetics has improved.

Generally speaking, although the sales volume of the beauty track has decreased and the growth rate has slowed down under the influence of the epidemic, compared with other categories, the growth attributes and growth rate of the track itself are still higher than that of clothing, home appliances, food and jewelry.

Of course, in terms of breakdown, the impact of the epidemic on the beauty care tracks is different.Local uneven heat and coldCare needs such as skin care and family cleansing are released with ample home time and improved health awareness, while demands such as make-up are temporarily sealed by masks of different thicknesses together with facial values.

The pattern of China’s cosmetics industry is relatively scattered. Affected by factors such as the late start of the industry, rapid development and complex consumer groups, as of 2018, China’s cosmetics market CR10 (the top 10 share concentration of the industry) was only 39%, compared with South Korea (67%) and the United States (61%).The industry concentration is low and the long tail effect is remarkable, which brings time and space for new brands.And compared with the high-end market, the mass market where new domestic brands mainly gather is more dispersed.

With the continuous subdivision of user needs and usage scenarios, the product categories of beauty and skin care are becoming more and more refined, which also brings new opportunities to the industry. Take make-up, for example. Although international brands are still standing in the big categories (makeup, lipstick, etc.),However, in recent years, emerging brands have gradually occupied a place in some sub-categories.

After 90/95, it has become the main consumer who can buy more, shop more and adopt early adopters. The time-honored domestic brands such as Baiqueling have become younger, and the cutting-edge domestic brands such as Huaxizi, HFP and Perfect Diary have frequently experienced new explosions. Beauty care has become the second largest category of online live broadcast with fire after food …In recent years, the innovation and change of beauty care industry has been particularly active."New products" and "new markets" deserve attention.

A list of the characteristics of generation Z in the cleaning and consumption of beauty personal care: generation Z has become an opportunity group with fast growth and high UV value. In the process of attracting new customers, it is worth making more efforts to make a key breakthrough for this group.

Open the little red book and brush it with your hand. Nowadays, more and more complicated and meticulous skin care steps and makeup processes make people "open the door to the new world" in minutes. In recent years, there are frequent new products and explosions in the beauty care track, and the product forms and functions are constantly innovating.

Beauty no longer only needs to be displayed to the outside world, but also the process should be pleasant and moving. More and more consumers are beginning to pay attention to the exquisiteness of the whole body and the healing time of self-reward.The annual sales of Ali’s body care/body cleaning category is about 17.5 billion yuan, and the body care market is "expanding". The current bedtime scenes account for as much as 44% of the total skin care scenes. It can be said that if you occupy the bathroom and bedroom, you will occupy a protective highland.

Paying attention to pleasing oneself also brings the fiery concept of fragrance. In the category of body care, many brands are using fragrance elements to add memory points to their products. In the category of cleaning care at home, the fragrance element has also become an important means for new players to break through the traditional monopoly, such as Jasmine Baby’s perfume laundry detergent, which helps the brand premium increase.

Different from the traditional big brands favored by consumers such as silver-haired people and post-80s generation,The beauty care market led by the post-90/95 era is personalized as a whole.Willing to spend time studying the ingredients, efficacy and active ingredients of products, so as to improve the demand for fine care. Led by whitening nicotinamide, all kinds of characteristic components are loved by the "component party" in all categories. For example, in body care, fruit acids are used to remove acne, and in bathing and hair care, amino acids are used to clean and resist damage.

Anti-aging, anti-acne, whitening … In the final analysis, function is the core foothold of product differentiation. Whether it’s the mechanical mask and the cosmeceutical products specially designed for acne muscles, or the rapidly developing new oral beauty industry, behind their great popularity, consumers’ demands for "functionality" and "professionalism" of products are reflected.

User attention transfer, e-commerce content and content e-commerce have brought new ways of planting grass and traffic conversion. In 2019, the GMV of Taobao live broadcast broke 250 billion, and platforms such as Pinduoduo and JD.COM entered the game one after another. 2020 is a well-deserved year of live broadcast.

From the lipstick color test in Li Jiaqi, to the women in Viya buying out big brands of skin care and beauty instruments, to the appearance of shampoo and sunscreen spray in the live broadcast room in Luo Yonghao,Beauty care has always been the second largest category in live broadcast after food and beverage.

New online channels such as "live broadcast with goods" make up for the impact of offline store closure, and live broadcast accelerates penetration in the epidemic. Alibaba’s latest quarterly financial report pointed out that more than half of Tmall merchants use Taobao live broadcast to bring goods, which is much more efficient than traditional offline counter promotion.

At the same time,KA, department stores and CS channelsAlso embrace online when the vacancy rate, store opening rate and passenger flow are not ideal, such as the transformation of offline stores in Polaiya and the establishment of online stores; Lin Qingxuan tried to open up the interests of e-commerce, WeChat applet malls and department stores, and opened up store warehouses and e-commerce warehouses as well as online and offline members; Shiran-CHO will focus on its own APP-CHO League and Tmall flagship store, and offline store service members will deliver goods to your door.

In addition to live broadcast, Beauty Personal Care, as a major consumer of FMCG, faces algorithm-driven platforms such as Tik Tok and Xiaohongshu, and traffic-driven platforms such as bilibili and Weibo.The logic and center of gravity are different.

The traffic dividend peaked and the competition for user duration intensified, which prompted the traffic operation to enter the stage of refined operation from extensive growth. Social e-commerce introduces traffic to various platform stores through online mass delivery, social networks and kol grass planting, or offline BA traffic, which is further transformed into private domain and precipitated through small programs. Through the continuous revitalization of content and data, the brand is finally precipitated into digital assets.For the beauty protection track with perceptual purchase decision and high trust barrier,Private domain operation and heavy service are particularly important at present.

Since 20 years ago, a total of 25 companies in the field of beauty cosmetics and personal care in the primary market have obtained financing.Cosmetics and skin care productsIt is still a hot field, with three and five companies receiving financing respectively.oral cavityThe track has also attracted increasing attention, and a total of four companies have won the bid.

New hot areas includeMale health and beautyAccording to the published data, Cosmetic Contact Lenses projects are mostly concentrated in the vertical e-commerce platform & offline chain brands. In terms of stage, there are many early projects, and most of the projects won are concentrated in the stage of angel’s turn to round A; In addition, a few projects have entered the stage of strategic financing and M&A, such as Perfect Diary’s acquisition of Odin, a cutting-edge beauty brand.

On the other hand, many of the cutting-edge brands that rely on big trees to enjoy the cool air and have performed brilliantly in efficacy in the past two years areSub-brands launched by large companies with R&D strength. Like Yuze in shanghai jahwa, Medrepair and Runbaiyan in Huaxi Bio, and Renhe Pharmaceutical’s drug capital Renhe. Traditional industry giants have perfect technical equipment, sufficient R&D marketing budget and mature business matrix layout, so it is easier to strike a balance between sales growth, marketing and R&D.

In addition to accelerating the development of new products and the speed of new products, the head players have also achieved the extension expansion of the brand through continuous acquisition.For example, Johnson & Johnson completed the acquisition of Ci:z Holdings (the parent company of Chengye Doctor, a cosmeceutical brand); L ‘Oré al acquired perfume brands Mugler and Azzaro； from Clarins; And Unilever, L ‘Oreal, Estee Lauder and Shiseido bid for British cosmetic brand Charlotte Tilbury. In addition, there are also large-scale transactions from institutions. For example, KKR acquired a 60% stake in a professional beauty and hairdressing brand owned by beauty group Coty for $4.3 billion last week.

Overall, the acquisition of beauty giants presents the following characteristics:

• Pay attention to personalized trend brands: these brands are full of personality and are widely concerned by young people on social networks;
• The acquisition is more targeted: consolidating the company’s own strength in some fields as a supplement to the group’s product line;
• Brands with professional background have become popular for acquisition: such as cosmeceuticals, nature, scientific nursing, medical beauty and other keywords;
• Pay attention to the brand with unique products and bright growth.

In addition to the "half of the country" occupied by traditional giants, the choice of categories is very important for new players, and the difficulty of entering different segments of the track is different. We will also continue to pay attention to the following three types of opportunities:

• Potential star track: represented by Cosmetic Contact Lenses, oral beauty, etc.Because there are no powerful giants in these fields, and the fields are small but the growth rate is fast, new players still have the possibility of being small and broad. The development of this field is consistent with the demand growth of new people. Both Cosmetic Contact Lenses and Oral Beauty have certain medical attributes, and both have certain qualification requirements in product production and channel sales. Compared with cosmetics, the entry threshold for skin care is relatively high.
• Breakthrough growth track: represented by Jiaqing, CS channel and individual small household appliances.Although there are strong head players in this field, the self-innovation speed of head players is lower than the development speed of the industry, leaving a certain development time and space for new players; For CS channel, upgrading the product structure and optimizing the user experience are the keys for new players to break the game. For small household appliances, the resource scheduling and quick response ability at the supply chain end are the key to its failure; For Jia Qing, category innovation is the key to its breakthrough.
• The giant monopolizes the track: represented by make-up, skin care and washing.For example, consumers of skin care products have good repurchase, relatively high loyalty, and can play a higher premium. The business matrix layout of strong players is quite mature, and their dominant position is consolidated through R&D and acquisition. New brands need to have the ability to break through single products, and the comprehensive requirements are relatively high.

We believe that online channels will seize the time dividend for new brands to resist international brand competition, and the update and evolution of e-commerce channels such as live broadcast will further penetrate the market demand. The logic of new domestic products representing good goods parity will continue for a long time, and the beauty care track is promising. We also look forward to the birth of more excellent new brands, platforms and service providers in various segments.

"Beauty is a form of genius, sometimes even higher than genius, because beauty needs no explanation." Man’s pursuit of beauty and self-satisfaction never stops.

Author: He Lixin Fu Yazhang Tang Xiaoxu; Wechat WeChat official account: Huaying Capital (ID: Meridian Capital)

This article comes from cooperative media @ Huaying Capital, where everyone is a product manager, by @ He Lixin, Fu Yazhang and Tang Xiaoxu.

The title map comes from Unsplash and is based on CC0 protocol.