Changan Qiyuan E07 – As a smart electric SUV carefully developed by Changan Automobile, it has received extensive attention from the market since its debut. In order to further meet users’ expectations, on September 6, Changan Automobile held a grand departure ceremony. 1,000 Changan Qiyuan E07 test vehicles were sent from the headquarters to dealerships across the country for users to experience in person.

In order to allow more users to easily experience the performance of Changan Qiyuan E07, Changan Automobile has specially launched a convenient free door-to-door test drive service. Users can easily book a test drive time by registering with the official Topspace APP, and conduct a test drive according to their own schedule. In addition, users can also enjoy multiple benefits during the reservation process, including free door-to-door test drives, optional funds and other benefits. In addition to providing test drive services, the Topspace APP also provides users with a full range of product consultation functions. Users can communicate with excellent product experts in real time at any time to fully understand the characteristics and intelligent driving technology of Changan Qiyuan E07. This innovative service not only improves the efficiency of the test drive, but also greatly enhances the interactivity of the user experience.

The reason why Changan Qiyuan E07 can stand out among many new energy models is due to its unique intelligent driving system. Changan Automobile has accumulated rich technical reserves and innovative achievements in the field of intelligent driving for many years. The intelligent driving system equipped with Changan Qiyuan E07 not only realizes the L2 + level autonomous driving function, but also brings users a driving experience beyond the same level through the blessing of a number of cutting-edge technologies.

The first is the intelligent driving pilot assisted driving system developed by Changan Quan Stack. The system can realize intelligent driving operations in complex scenarios such as autonomous on and off ramp, autonomous lane change and overtaking, which greatly reduces the burden on the driver. At the same time, the addition of road large model technology and BEV perception technology enables the system to obtain road information beyond visual range and make more accurate driving decisions. Whether it is urban roads or expressways, Changan Qiyuan E07 can easily cope with various challenges.

In addition, Changan Qiyuan E07 is also equipped with an AI interactive smart driving system to realize the convenient operation of smart driving only. Whether it is voice lane change, voice speed regulation or parking multi-scene interaction, users can easily start the high-level smart driving journey with just a simple sentence. This anthropomorphic driving experience not only enhances the fun of driving, but also further enhances the safety of driving.

In terms of hardware configuration, Changan Qiyuan E07 also shows its unique strength. The whole car is equipped with 2 lidars, 5 millimeter-wave radars, 12 ultrasonic radars and 11 high definition cameras and other fully equipped hardware equipment. At the same time, the top supercomputer intelligent driving chip – NVIDIA Orin-x intelligent driving chip has a computing power of 254 Tops, which provides powerful computing power support for the system’s accurate decision-making. Moreover, with the blessing of intelligent magic carpet suspension technology, the driving experience of Changan Qiyuan E07 has reached an unprecedented smooth and comfortable. The dynamic adjustment of the air spring and the CDC intelligent electronic control system allows the suspension stiffness and height to be automatically adjusted according to road conditions and driving modes. This 500,000-class luxury car-level configuration allows users to enjoy a flat driving experience in every trip.

In addition to smart driving, Changan Qiyuan E07 is also unequivocal in terms of cockpit design. Its unique "one room, one living room, one terrace" space concept and intelligent technology lead the new trend of smart cockpit. The front cabin is used as a "one room" to meet the needs of daily cars and temporary offices; the middle cabin "one hall" provides zero-gravity seats, which can be easily switched to movie viewing mode; the "one terrace" design of the rear cabin and expansion cabin is directly connected to the external environment, and can be used as a station wagon, camper car, etc., making the space flexible and changeable.

And the whole vehicle has a long wheelbase, providing a spacious and comfortable riding experience. The interstellar opening and closing curved top brings the unique function of trunk deformation, which is practical and creative. The sunflower screen and NAPPA leather seats can be intelligently adjusted to ensure the personalized comfort of each passenger. HUD head-up display and intelligent entertainment system make the car more convenient, the information is clear at a glance, and the entertainment can be enjoyed at will.

Changan Automobile has proved with its strength that it not only makes breakthroughs in technological innovation, but also strives to bring users an unprecedented driving experience. Changan Qiyuan E07 is leading us into a smarter and more convenient travel era with its intelligent driving system that is not inferior to "Chinese" and rich configuration that is not inferior to luxury cars.

With the arrival of 1,000 Changan Qiyuan E07 test drive vehicles, a journey of exploration about smart driving will quietly begin. Consumers can enjoy a convenient, excellent and intelligent test drive experience by visiting the store or downloading Topspace, and fully experience the charm brought by Changan Qiyuan E07.

In [Easy Car Suzhou Local Auto Market Discount Promotion Channel], we have sorted out the ongoing
Promotions. As a model that has attracted much attention, the current price reduction of the Blue Electric E5 is still very amazing. The highest discount can even reach 40,100. The minimum starting price is only 99,300. You can get a larger discount by clicking the "Inquire" button in the quotation form. If you are looking for a practical and affordable model, you may wish to find out about the discounts of the Blue Electric E5.

Take a look at the appearance of the blue electric E5 first. The front face of the blue electric E5 shows a dynamic design style, which is unforgettable. The headlights are very in line with consumers’ aesthetics and are very recognizable. The car is equipped with LED daytime running lights, headlights height adjustment, automatic opening and closing, delayed closing, etc. Come to the side of the car, the body size of the car is 4760MM*1865MM*1710MM, the car adopts sharp lines, the side looks very simple and elegant, with large-sized thick-walled tires, leaving a feeling of very young personality. In terms of the rear of the car, the overall shape of the blue electric E5 rear echoes the front of the car. The taillights are very simple and elegant, and the overall look is very domineering and stylish.

In terms of interior, the interior adopts a concise design, and the visual effect is quite unique. The steering wheel of the car is well designed, with leather material, which shows the atmosphere. Let’s take a look at the central control, with a 12.3-inch central control screen, the interior design is quite layered and clean. Let’s introduce the dashboard and seats. The dashboard of the car presents an elegant design style, and the information is easy and clear to read. The car adopts imitation leather seats, which are wide and thick, with good support and comfort.

The overall space performance of the Blue Electric E5 is excellent, with enough room for movement in both the head and legs. The exterior design is also very attractive, with smooth lines and stylish and atmospheric body shape. At the same time, its powerful power system makes people feel very smooth and comfortable to drive. Overall, this is a cost-effective model and is worth recommending.

"We are like Apple in 1984, ‘when Apple had the revolutionary power to break IBM’s monopoly on the computing technology market.’ But now, ‘Apple is the behemoth it once accused of trying to control markets, stifle competition and stifle innovation.’"

The new payment system undoubtedly violated Apple’s App Store policies, and Apple responded quickly and aggressively by removing Fortnite entirely from the App Store. Epic was clearly well-prepared. Shortly after being taken down, Epic released a small video of "Fortnite", in which it mocked Apple from a former dragon slayer to a dragon, borrowing a meme from Apple’s famous 1984 MAC ad.

The classic 1984 Apple ad was about revolution and breaking IBM’s monopoly. But the video was more than a satire. Minutes after the video was released, Epic announced that it had filed a lawsuit against Apple.

The rivalry between the two sides is still escalating. Apple has taken down Epic’s developer account and iOS and MAC power builder. Epic claims this will prevent them from developing software for Apple’s platform, including Unreal Engine support for third-party developers on the iOS.

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However, according to an annual survey called "All Things Valve Should Know 3.0": Since 2018, game developers, especially in the West, have become increasingly negative about Valve and Steam, and have begun to lose confidence in Steam. They do not believe that it is reasonable to pay 30% of the platform’s commission to the store.

Epic became the initiator of this battle for platform royalties. Previously, with the popularity of its games such as Fortnite, Epic established its own game platform, Epic Games Store, packaged all its games, and used ultra-low royalties as a means to attract game developers. From previous news, Epic did not intend to treat Steam as a competitor, but more to convey that it wanted to change the 30% cut of computer games (PC) platforms. From the original game developer Deep Silver’s announcement that "Metro 2033" would be exclusive to Epic for a limited time for one year, to the later announcement of a limited time exclusive to the Epic platform by popular game developers, and then to Ubisoft’s removal of "The Division Blockade 2" directly from Steam, game makers and platforms are using actions to demonstrate their views on the cut.

Is 30% reasonable?

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The 30% platform commission is a traditional system, originally formulated by first-party console manufacturers such as Nintendo, Sony, and Microsoft. The financial resources of Nintendo, Sony, and Microsoft to operate platforms are unmatched by PC platform operations. They have also shown players that operating a PC-side platform, even a 12% commission, is also very profitable. Since the operation of the host platform and the operation of the PC platform are completely different from the difficulty level, it is indeed unreasonable for Steam to operate according to the platform commission of the host manufacturer.

Some netizens broke the relevant commission data of Tencent’s platform: if you just log in to Tencent’s platform, there will be a 30% commission; if you want to promote and use the server, the commission will increase to 50%~ 60%; if it is a mobile game, the commission will be 70%. In addition, the application treasure is 70%; the WeChat mini-game props internal purchase is 40%; the part of the single-day advertising revenue within 100,000 yuan, the developer can get 50% of it; the part of the single-day advertising revenue exceeding 100,000 yuan, the developer can get 30% of it. From this point of view, is the 30% commission not high?

In fact, this is not the case. In China, Tencent owns the vast majority of traffic, and even with a 70% cut, game developers or publishers earn more than many other platforms that take a 10% cut. The main reason why it is unreasonable to say that Steam’s 30% cut is that even in an ideal situation, the income of most profitable game companies is equivalent to the income of the platform, and even the income of the platform is higher than that of the game company. And online game platforms such as Steam,Neither do they have to bear the high costs associated with physical stores and logistics, nor do they have the obligation to help game companies promote their games, which has caused many game makers to be dissatisfied with the 30% cut in recent years.

For an indie game studio, such a high cut would pose a dilemma for the entire team.If the game is handed over to a large company for distribution, and the large company cooperates with Steam, it is equivalent to being drawn twice. And if the independent game team wants to log in to Steam by itself, it will encounter more resistance. On the one hand, Steam will not provide these studios with upfront funding, and it is difficult for an independent development team to complete the game independently without the help of the operating company. On the other hand, the promotion and marketing of the game is very important, and most independent studios do not have the ability to do the follow-up work themselves. In addition, for low-cost indie games, publishing on a high-traffic platform like Steam represents more opportunities, and the advantages outweigh the disadvantages than the high commission.

The fantasy video game website (IGN) has sorted out the sales data of major online sales platforms from dozens of information sources. Surprisingly, the data provided by the vast majority of sources is exactly the same, that is, 30% of the platform. Not only Steam and Apple, but also online sales platforms such as Microsoft, Sony, Google, Nintendo, and offline sales platforms such as Amazon and Walmart draw 30%.It can be seen that a 30% cut is a common practice in the industry and a major environment in the game business community.

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In the eyes of most game developers, Epic played the role of a revolutionary pioneer, a "leading brother" who explicitly proposed that the 30% cut was unreasonable. However, in the eyes of players, this was not the case. Negative comments on Epic were widely circulated among players. In the eyes of many players, Epic was a speculator, doing things to occupy the market under the name of lowering the platform’s cut.

This phenomenon is very easy to understand, because the level of the platform does not affect the price of the game too much, players can not feel the intuitive benefits, and Epic as a latecomer, the player group is far less than the predecessor Steam, in the platform function and user experience are not as good as Steam, most Steam users are not surprising to Epic.

But there are still reasons to believe that Epic is determined to change the platform’s commission. A 12% commission will undoubtedly attract more and more games to the Epic platform, and Epic expands its player base through a large number of free games and benefits. The substantial benefits that low commissions bring to game developers will gradually emerge, and more outstanding studios in trouble can show their talents on the Epic platform.

In the new game market system, a model full of reform and innovation may be vacated, and Epic has become the person who raises the revolutionary banner, but whether it can become the ultimate winner remains to be seen.

(Li Meng is a master’s tutor at the School of Animation and Digital Art, Communication University of China; He Yucheng is a graduate student at the School of Animation and Digital Art, Communication University of China)

　　Recently, the love inspirational film "10,000 Kilometers Promise" (hereinafter referred to as "10,000 Kilometers"), which was co-produced by Jay Chou and Wang Continental for the first time, has entered the post productin stage. The film is produced by Jay Chou and Lin Yijie, directed by emerging director Hong Yuyang Sincerely, and co-starred by Huang Yuan, Wang Continental and Lai Yayan. It tells the romantic story of the male protagonist who promises to run a 10,000-kilometer marathon within the specified time limit in order to help the female protagonist realize his dream, and in order to complete this goal, he ignites the struggle. This film is the first cooperation between Jay Chou and Wang Continental on the big screen. Wang Continental is even more confident that "the new film will not lose" My Girls’ Generation ", which attracts people’s expectations.　　

　　Jay Chou oversees the production of "10,000 Kilometers" as "Dream Spokesperson"

　　As Jay Chou’s production debut, talking about the original intention of supervising the production of "10,000 Kilometers Promise", he admitted that he was touched by the inspirational experience of his friend Lin Yijie’s marathon runner, "Lin Yijie’s experience is the best nutrient for the movie". In this film, Jay Chou is even more incarnated as a "dream spokesperson", hoping to let the audience see a hot-blooded movie with tears and ignition flying together, and pass on his beliefs step by step through the marathon spirit, inspiring young people to pursue their dreams bravely.

　　After "Initial D", "Unspeakable Secrets" and "Rooftop Love", Jay Chou experienced the stage of "acting and leading". In the movie "10,000 Kilometers", he transitioned from a performer in front of the stage to a behind-the-scenes producer of the movie. Therefore, Chairperson Chou is also looking forward to this film. The film only took two years to prepare. In order to faithfully present the dangers that the polar marathon may encounter, the desert, rainforest and sea in the film are all shot on the Silk Road in the Chinese mainland, Salt Lake in Utah, Utah Valley in the United States, and other places.　　

　　Wang Continental is confident that "he will not lose" Girls’ Generation "to star in" Running Hormones "

　　With the release of the pilot trailer, the shape of the marathon runner played by Wang Continental is eye-catching, and the exciting character is affectionately called "the running hormone" by fans. At the same time, in the exposed clip, a scene of Wang Continental and Huang Yuan scuffling in heavy rain and mud is also exciting. Wang Continental joked that the two were full of mud at the time, which really looked like they were shooting an epic action movie. Fortunately, the effect of the shooting was very good, "It’s finally worth eating dirt!"

　　In the first media interview in the mainland of the film, Wang Continental’s sentence "The new film is not inferior to" My Girls’ Generation "instantly whetted the audience’s appetite. Talking about his role in the film, Wang Continental confidently said that the characters in the film are completely opposite to Xu Taiyu’s school bully image, hoping that this film can let the audience see a new Wang Continent.　　

　　It is understood that the film "Ten Thousand Kilometers Promise" has an investment of over 100 million Taiwan dollars. It is produced by Jay Chou and Lin Yijie, and directed by emerging director Hong Yuanyang in good faith. Huang Yuan, Wang Continental, and Lai Yayan co-starred. It is reported that the film is also Wang Continental’s first appearance on the big screen after "My Girls’ Generation".

In February, China’s auto dealer inventory warning index was 81.2%; SAIC Group sold 47,365 vehicles in February, a decrease of 86.95% year-on-year; Continental Group’s net profit loss in fiscal year 2019 was 1.20 billion euros.

On the evening of March 6, the group released its production and sales report for February 2020.

"Image Source: Announcement of Listed Companies"

On March 6, Blue Valley released the latest production and sales express. In February, the output of its subsidiary joint stock company was 255 vehicles, compared with 500 vehicles in the same period last year, a year-on-year decrease of 49%; the cumulative output from January to February was 1857 vehicles, an increase of 189% year-on-year; the sales volume in February was 1002 vehicles, compared with 2867 vehicles in the same period last year, a year-on-year decrease of 65%; the cumulative sales volume in January to February was 3008 vehicles, a year-on-year decrease of 59%.

"Image Source: Announcement of Listed Companies"

ST released production and sales data showing that the company produced 0 units in February, compared with 1,464 units in the same period last year; sales were 134 units, a decrease of 92.88% year-on-year.

"Image Source: Announcement of Listed Companies"

On March 2, the China Circulation Association released the "China Inventory Warning Survey", showing that in February this year, China’s inventory warning was 81.2%, up 29.5% month-on-month and 27.7% year-on-year, and the inventory warning was above the warning line.

"Image Source: Circulation Association"

On March 5, the components giant group announced the company’s preliminary results for the 2019 fiscal year.

On March 3, the holding group announced that it will fully deploy the commercial satellite field, and the country’s first private enterprise satellite intelligent AIT center will be located in Taizhou, Zhejiang.

General Motors will go electric

On March 5, it said it would invest $20 billion in and autonomous driving by 2025, with the aim of gaining a foothold in the fast-growing market for new technologies.

100% ownership!

The world’s largest manufacturer said it already holds 99.64 percent of the registered share capital in the premium brand and plans to raise its shareholding ratio to 100 percent after its annual general meeting.

The "subtraction door" storm continues

Recently, a succession of domestic car owners have reported on social media such as Weibo and forums that the domestic products they purchased have been "reduced", that is, the HW2.5 (Hardware 2.5, autonomous driving hardware 2.5) chip is configured for the vehicle, which is inconsistent with the HW3.0 (Hardware 3.0, autonomous driving hardware 3.0) chip marked on the environmental protection list of the vehicle, questioning the reduction of the vehicle control hardware.

Recently, at the 2022 China 5G + Industrial Internet Conference, a set of data released was particularly eye-catching. Among them, there are more than 4,000 "5G + Industrial Internet" projects under construction nationwide, more than 2.22 million 5G base stations, and the "5 + 2" national top node of the industrial Internet identification analysis system has been fully completed. It is understood that "5G + Industrial Internet" is gradually becoming the "new business card" of our country’s industrial digitalization.

As a strong manufacturing province and a major digital economy province, Guangdong is seizing the opportunity and stepping up the layout of the industrial Internet. During this period, Guangdong Mobile is constantly looking for a breakthrough in the field of 5G + industrial Internet. Utilize 5G and other technologies to help the industrial digital transformation and upgrade, and promote the construction of a new development pattern. The integration of 5G and industrial Internet will accelerate the construction of digital China, inject new momentum into the development of digital economy and promote the process of Guangdong’s manufacturing industry.

During the "14th Five-Year Plan" period, the digital economy and the real economy showed a trend of accelerating integration. In 2022, China Mobile Group further clarified the development orientation of "world-class information service technology innovation company" on the basis of the "Power Building" development strategy. As the vanguard of China Mobile’s development, Guangdong Mobile adheres to the leadership of party building, with the overall goal of "creating a world-class enterprise, becoming a network power, a digital China, and the main force of a smart society", and with the main line of "promoting digital intelligence transformation and achieving high-quality development", it continues to empower the transformation and development of Guangdong’s manufacturing industry, and bravely strengthen, improve and expand the digital economy.

"Network connectivity is an important foundation for intelligent production. The combination of 5G and edge computing, cloud computing, artificial intelligence and other technologies will effectively improve the intelligence level of manufacturing enterprises," said relevant technical experts of Guangdong Mobile. Guangdong Mobile relies on the low-latency, high-reliability and wide-coverage 5G network to integrate into the industrial Internet, providing a solid foundation for the digital transformation of the manufacturing industry.

For a long time, the manufacturing industry is the lifeblood of the national economy. Guangdong Mobile continues to invest in "5G + Industrial Internet" to help the digital development and management service level of Guangdong’s manufacturing industry by empowering enterprises to network, digitalize and intelligently transform. Currently, Guangdong Mobile has established a "5G + Industrial Internet Innovation Laboratory" to lay the technical foundation for the intelligent manufacturing industry. In key industries such as plasticized warehousing, aluminum processing, home appliance manufacturing, and equipment manufacturing, it conducts technical research for warehousing logistics, machine vision quality inspection, and unmanned intelligent inspection scenarios, and promotes the implementation of end-to-end business solutions to meet various production needs in multiple scenarios of enterprises.

The new generation of electronic information industry is the well-deserved "leading protagonist" of Guangdong’s manufacturing industry. In 2021, the new generation of electronic information industry clusters will achieve operating income of 4.56 trillion yuan, and the industrial scale will rank first in the country for 31 consecutive years. 5G is not a "one-man show" for operators. As a member of the electronic information industry chain, Guangdong Mobile, together with leading enterprises in the industry chain, has actively created a large number of 5G benchmarking applications, stimulating a pool of living water for the digital transformation of Guangdong’s manufacturing industry, and driving more enterprises to enter the embrace of the digital economy.

It is reported that Guangdong Mobile has successively built the country’s leading "5G + Industrial Internet" innovation benchmark, such as the "fully connected factory" built by Huawei, which is the first 5G private network dynamic strategy acceleration innovation application in the country. It uses technologies such as "5G + flexible manufacturing" and "5G + indoor precision positioning" to help improve production quality and efficiency; the "Welling Digital Factory" built by United Midea Group has helped increase per capita production efficiency by more than 28% through the application of technologies such as "5G + visual inspection" and "5G + AGV intelligent scheduling".

"In the field of industrial manufacturing, we have gathered information and communication experts who are deeply involved in industrial manufacturing in the province, specially established the Industrial Internet Division, and created a comprehensive solution of’cloud network security base + general capabilities + professional capabilities’." The relevant person in charge of Guangdong Mobile introduced to reporters that Guangdong Mobile is facing the digital, networked and intelligent needs of the manufacturing industry, and has built a service system based on massive data collection, aggregation and analysis – "5G + computing power network + smart mid-platform" new information service system, which currently serves over 20,000 industrial enterprises and over 6,000 industrial parks.

5G explosion-proof intelligent inspection robot, 5G + AR remote collaboration, 5G operation AI monitoring, 5G intelligent handheld end point operation guidance and other refining and chemical industrial Internet applications have been successfully deployed and launched… Our country’s first "dual-band 5G + industrial Internet" intelligent refinery construction project was completed and put into use in CNOOC Huizhou Petrochemical Co., Ltd. Under the 5G empowered by Guangdong Mobile, Huawei and CNOOC, the completion of the "dual-band 5G + industrial Internet" intelligent refinery has provided a safe, efficient and feasible 5G smart petrochemical solution for the petrochemical industry.

CNOOC Huizhou Petrochemical Park has many steel structures, wide area and high explosion-proof requirements. Guangdong Mobile’s 700MHz, 2.6GHz dual-band 5G private network and industrial Internet platform solve the problems of traditional 4G communication technology signal blind spots, fast signal attenuation, and interruption of signals when encountering obstacles. At the same time, "5G + Internet" is matched with China Mobile’s various explosion-proof end points for the petrochemical industry based on 5G modules to achieve wider network coverage, more carrying content, faster transmission speed, and stable high-speed data transmission in the park.

According to reports, after the project was put into use, the automatic collection rate of production data in the park exceeded 98%, the cost of factory monitoring was reduced by 30%, and the investment in enterprise safety management was reduced by about 1 million yuan per year, which effectively helped enterprises to green production, efficient operation and sustainable development.

It is worth mentioning that, in the face of the "long-standing problem" of green development of the manufacturing industry, Guangdong Mobile actively implements the national dual-carbon strategy and the group company C 2 three-energy plan, actively deepens energy conservation and emission reduction in the fields of network and office, improves the control mechanism of energy conservation and emission reduction, and strives to improve the level of network energy efficiency and green energy consumption. Through the application of energy-saving technologies and management model innovation, the use of clean energy is promoted, and the energy consumption structure is optimized. Ultimately, the total comprehensive energy consumption of the unit telecommunications business is reduced by 14%. For example, in terms of wireless network energy conservation, through the application of energy-saving technologies, unnecessary hardware is turned off in the corresponding time domain, frequency domain, and airspace to achieve dynamic matching of business and resources. More than 98% of the sites have turned

Facing the future, Guangdong Mobile will continue to increase its investment in "5G + Industrial Internet", provide more digital scenario solutions for the manufacturing industry, empower all aspects of enterprise production, and promote the high-quality development of the province’s manufacturing industry by promoting the digital transformation and upgrading of enterprises.

"There are more soldiers than benefits" —— Sun Tzu’s Art of War and Marching.

"Many soldiers are not beneficial" can be regarded as the strategic thinking of "elite soldiers" first put forward by ancient China military strategists. "Since then, it has been regarded as a standard by politicians and military strategists in past dynasties, such as" killing soldiers "in Sun Bin’s Art of War and" under the orders of soldiers "in Wei Liaozi, all of which are the continuation of this thinking, and the journey of many soldiers will win" has gradually changed into "elite soldiers"

The so-called elite soldiers mean the elite combat forces that are flexible and have strong comprehensive combat capability and can defeat the enemy in a complex environment. In the rapidly changing market competition environment, a well-trained elite troops can achieve the role of "four or two".

"Governing an enterprise is like governing a country in ancient times". Today, this strategic thinking is still a scientific management concept. For brand building, the lack of employees is not enough, and more employees can’t afford to raise them, and the benefits are not high. If the tail is too big, it will become an old disease, and even the brand will be dragged down.

Therefore, if modern enterprises want to achieve their strategic goals, they can’t do without lean talents, and they should recruit and cultivate a team of talents who are United and can win the war. If you talk about goals without talents, you will never land.

In the automobile circle, I think that the krypton, which constantly refreshes the speed of krypton, is the best case of practicing the "elite soldier strategy", strengthening the army under Ma Zhuang and making the brand powerful.

"Seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse."

Earlier, some media predicted that the evolution of the new energy market would change in three stages. After the "price war" in the first stage from March to June this year, the market share will accelerate to the head-independent and new energy brands in the second stage, and the market share of second-and third-tier brands may face a long-term downward trend; In the third stage, some second-line and third-line brands are gradually eliminated, leaving the China market, and the weak new forces may face acquisition and integration.

It can be said that the current new energy automobile industry has entered the knockout stage in the second half, and the competitive advantage of enterprises has shifted from quantity scale to quality and efficiency, playing the system and fighting for the elite. Those brands that burn money through financing to maintain their operations and cannot make profits through sales, thus truly entering a virtuous circle, are doomed to be eliminated. For an entrepreneurial organization like Krypton, it is even more necessary to attack the city with a strong soldier; From the development stage, with the development of the organization to a certain scale, although the professional division of labor is becoming more and more detailed, it will inevitably bring about problems such as cross-organizational coordination efficiency and timely response of background resources. Therefore, the elite strategy is the most suitable talent management strategy.

Any strategy should also find the most suitable variant of the brand on the basis of the underlying logic. How is the krypton version of the elite strategy built? I think it can be seen from three dimensions: elite consciousness, elite organization and elite development.

Elite consciousness: entrepreneur’s mentality

The so-called elite consciousness is to achieve the ultimate in limited resources, achieve the mission, and stimulate the "sense of mission" of employees. Under the traction, the positive attitude of employees, the self-driving force of selfless work and the work energy released from it are "the most exciting force in work" and the strongest core force in enterprise development.

For example, Weichai’s corporate culture propaganda, Huawei Ren Zhengfei’s speech study, and even many enterprise employees’ military training or regular outdoor expansion are all in essence.

What is the mission of krypton? Krypton’s mission is to create the ultimate experience of travel life. "Co-creation" represents work attitude, "ultimate experience" represents the ultimate pursuit centered on user needs, and "travel life" represents the beautiful expectation for future travel. Extreme krypton integrates the sense of mission into management scenarios and business scenarios, and drives employee value creation through mission.

An Conghui, CEO of Extreme Krypton, said: "Most of our colleagues joined Extreme Krypton with an entrepreneurial attitude rather than an employment attitude, and they all came to Extreme Krypton with the ambition of creating a travel life with the ultimate experience, which is also the most advocated and encouraged entrepreneurial mentality." This entrepreneurial mentality is the core value embodiment of an organization.

Elite Organization: Interlocking and Closed Loop

The so-called integration of knowledge and practice, the creation of lean organization is the effective integration and cooperation of internal systems, which belongs to the organic construction of organizational life.

In my opinion, Krypton is a template that can be studied.

In the main business process, Krypton aims to solve problems for users and realize user value as the core.

Horizontally, Krypton has realized the end-to-end process connection, and at the same time, based on key business activities and key control points, it has penetrated the cross-business system process, established the process interlocking mechanism, shared the same KPI index, given the common target responsibility, promoted the integration of R&D, production, supply, marketing and service systems, established a super-joint integrated combat force, and improved the operational synergy efficiency by organizing the "big closed loop" of the process.

Vertically, in order to ensure that the strategy can be effectively undertaken at the organizational and individual levels, the organization structure and post functions are effectively designed according to the principle of "tightening functions, strengthening business, eliminating overlap, streamlining and being efficient". On the one hand, the functions of different process segments are collected and eliminated, the administrative level is reduced, and business overlap and overlap are avoided; On the other hand, we should break the departmental boundaries of "specialization", give full play to the aggregation effect of platformization and intensification through the integration and sharing of specialized resources and the precipitation of capabilities, and realize more efficient communication and faster decision-making.

However, in line with the specialization, the modularity and miniaturization of the organization are becoming more and more prominent, and the organization is developing in a multi-functional and flexible direction. Therefore, in order to meet the needs of rapid changes in business and market, Krypton has established a "small but refined" "liquid organization"-"X-team" driven by strategic targets or tasks, and concentrated superior resources to penetrate key businesses and fields.

In the liquid organization, each organization is modular and flexible just like a Rubik’s cube. In the process of continuous transformation and combination of organizations, different talents, technologies, knowledge and experiences are "mixed", "flowed" and updated. Through this modular grouping, magic combination and task-based combination, combat energy is released, which stimulates employees’ self-drive and creativity and strengthens the agile collaboration across organizations.

Development of elite soldiers: high quality talents

It was once said in "Under the Order of the Soldiers" that those who are good at using soldiers in ancient times can kill half of the soldiers, followed by thirteen and eleven. However, elite soldiers do not blindly cut down their troops and reduce their functions, but strengthen their main combat forces and seek improvement in quality, not expansion in quantity. In order to improve the quality of talents, Krypton adopts refined management strategy, strictly enters and exits, controls the growth of manpower, revitalizes redundant manpower, and maximizes the value and efficiency of personnel.

To build an elite army, selecting people is the key. If there are no requirements and standards for selecting "elite", it will often bring about a decline in the quality of talents. It is said that there is a "123" principle in the selection of candidates: "1" refers to "the person in charge of business is the first person responsible for recruitment", emphasizing that the recruitment of candidates is not authorized, and business leaders should personally participate in the interview; "2" stands for "two not less than": the standard of new personnel’s ability (values) is not less than the existing team’s TOP30% level; The potential of new personnel shall not be lower than the TOP30% level of the existing team; "3" refers to "three persistences": persisting in selecting talents from excellent to better, and persisting in forward-looking talents for long-term management and team echelon construction; Persist in paying attention to the quality of talents and select them pragmatically.

The answer can be found from the absorption of extremely talented people. Guan Haitao, the former glory CMO, took the post of extremely talented CMO; Chen Qi, the former head of Huawei’s intelligent driving department, became the vice president of intelligent driving; Jiang Jun, the former head of the core team of Huawei’s autopilot product line, became the vice president of Extreme Krypton Intelligent Technology, responsible for the business related to the intelligent cockpit …

There is also a talent value formula of "1+1 > 4". "1" represents an individual, and everyone is a combat unit, which can fight independently. However, the value generated by the combination and cooperation of different people is not a simple superposition of values, but the maximization of synergy and can exert greater influence.

"There are not many soldiers, but there is no Wujin, which is enough to unite, anticipate the enemy and take people."

An army can be called a good soldier if it can fight without relying on courage, always pay attention to concentrating its troops, and its determination to fight can be based on a correct judgment of the enemy’s situation, and its officers and soldiers are all strictly selected talents who can defeat the enemy. Extreme krypton is the PLUS version of the elite strategy, the core force is mission-driven, the cornerstone is lean organization, and the combat force is a powerful elite force.

This kind of extreme krypton can naturally move forward steadily in the new energy vehicle market.

As a high-end brand of Chery, Xingtu Eta Ursae Majoris has been expected by the industry for a long time. Facing the current wave of high-end automotive intelligence, can Starway Eta Ursae Majoris live up to expectations? With the world premiere of Starway Eta Ursae Majoris and the opening of blind subscription, this answer has become clear.

Starway Eta Ursae Majoris has a blind price of 170,000-220,000 yuan-you are not mistaken. This lion eco-smart cockpit, which is the first flying fish super-chassis, has a very artistic avant-garde aesthetic design language of light and a sense of science and technology. The blind price is so close to the people, which shows that the "400,000-level smart and luxurious flagship SUV" deserves its name.

In addition, the launch of Starway Eta Ursae Majoris has more profound significance. First of all, as the first model of Xingtu Qingdao Super Intelligent Factory; Second, the Star Road Eta Ursae Majoris is the first strategic model after the Star Road brand entered the 2.0 stage; Third, Starway Eta Ursae Majoris is the first model to apply M3X Mars Architecture 2.0; Fourthly, Xingtu Eta Ursae Majoris is the first product released by Chery Group as "Eta Ursae Majoris 2025" science and technology strategic technology innovation chain, which integrates the scientific research achievements of Eta Ursae Majoris Laboratory.

Equipped with 2.0TGDI+7DCT gold power combination.

In terms of appearance design, although it is not an all-electric vehicle, the Eta Ursae Majoris gives people the first impression that it is a very forward-looking design. The front face of the new car is designed with a borderless middle net of "Star Window", which is very futuristic and sci-fi against the background of "X" starship daytime running lights.

The side of the car body, the maximum height-width ratio of the same class of 1.145 and the design of the cockpit-type sliding-back roof of the fighter plane give the Star Way Eta Ursae Majoris a cool wide-body and low-prone effect. In the rear part, the tail spoiler of the fighter plane is designed with the tail light of Xinghe, which echoes the front face from a distance, making the Star Way Eta Ursae Majoris have a strong recognition.

In terms of power, Xingtu Eta Ursae Majoris has a global power configuration, and it will be equipped with a new energy power system in addition to the 2.0TGDI+7DCT gold power combination. Among them, China Top Ten 2.0TGDI engine can provide super output of 400T.

Chassis comfort is comparable to "magnetic levitation"

Of course, as a representative of domestic high-end models, the biggest highlight of Starway Eta Ursae Majoris is not only its appearance and power, but also its flying fish extrasensory chassis, which is undoubtedly more advanced in technology.

It is understood that the CDC electromagnetic suspension system mounted on the flying fish extrasensory chassis can collect the dynamic data of road surface, body and wheels in real time through five body posture monitoring sensors, four electromagnetic dampers and one controller, and actively adjust the suspension damping in time. The millisecond response speed is comparable to that of luxury brands. While realizing the intelligent control of vehicle attitude, CDC electromagnetic suspension system takes into account the improvement of comfort and handling. Really achieve the luxury quality of "starting without looking up, braking without nodding, turning without tilting, bumping without sprinkling water".

In addition to the CDC electromagnetic suspension system, the flying fish extrasensory chassis is also equipped with chassis hydraulic vibration isolation system and SS system. With the technology of double hydraulic mounts and hydraulic bushings, the road vibration can be reduced by more than 30% in bumpy road conditions. In addition, the SS system which can accurately adjust the suspension damping according to the braking deceleration, restrain the braking nod and greatly optimize the NVH performance, Star Road Eta Ursae Majoris will realize a comfortable and luxurious experience like "magnetic levitation".

Intelligent cockpit with great sense of science and technology

From the inside of the car, Starway Eta Ursae Majoris is full of science and technology. With a 24.6-inch curved dual screen, the built-in Lion 6.0 Lion Zhiyun intelligent car system can be upgraded through OTA.

In Car One Circle, compared with the flying fish extrasensory chassis carried by Eta Ursae Majoris, the ecological intelligent cockpit of the lion should complement each other, which represents a higher level of automobile intelligence at present.

As the first model of Lion Eco-2023, Starway Eta Ursae Majoris has built an emotional intelligent cockpit full of vitality, wisdom and interconnection through four advantages: strong architecture, strong hardware, strong audio-visual and strong intelligent driving.

In terms of intelligent ecology, Xingtu Eta Ursae Majoris has aggregated third-party resources such as WeChat, Meituan, Gaode Navigation, iQiyi, bilibili, Tencent Video, Tik Tok, Himalayan, Cat’s Eye Movies, etc. In terms of hardware support and intelligent voice, it is equipped with Qualcomm 8155 smart chip, iFLYTEK engine voice, Xiongshi Zhiyun 5.0 and other golden combinations, realizing a carefree and efficient experience of the whole scene.

In terms of intelligent assisted driving, Starway Eta Ursae Majoris has a leading L2.9 intelligent assisted driving system, which includes 21 basic ADAS functions and 11 advanced intelligent assisted driving functions, in addition to high-heat functions such as AVP autonomous parking service and NOC navigation assisted driving. In addition, the AR- HUD with 50-inch imaging effect also brings users a more advanced visual experience.

"Car Circle" point of view: Since its birth, Xingtu brand has shouldered the important mission of high-end Chery brand, and now this important task falls on Xingtu Eta Ursae Majoris.

Relying on focusing on the four major areas of Mars architecture, satellite nuclear power, lion intelligence and Galaxy ecology, now the Star Way brand is moving steadily on the road of high-end, in which leading technologies and platforms play a key role. The launch of Starway Eta Ursae Majoris represents another brand-new milestone in the high-end brand of Starway.

In addition to occupying the leading level in technology and platform, which represents the future trend of high-end brand in China, Starway Eta Ursae Majoris, as a pioneer model in Starway 2.0, will also become another competitive fist product with the forward-looking technology and product advantages of the "leading generation".

1905 movie network news Recently, the "China Directors Exchange Program" jointly organized by the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television and Twentieth Century Fox Film Company was successfully held in Los Angeles, USA. Seven China directors, including Jason Wu, Kim-ching Luk, Zhao Xiaoding, Zhao Tianyu, Lu Zhengyu, Yang Lei and Liu Yulin, were invited to visit the headquarters of Flowserve Company. This is the second exchange activity between Chinese and foreign film directors held by Flowserve after seven directors were invited in 2016, including Urshan, Zheng Baorui, Ding Sheng, Yu Baimei, Han Yan, Cheng Er and Yang Qing.

　

Chinese and foreign filmmakers talked at the peak, "The director’s duty is to touch the audience."

The four-day exchange training was rich in content. The director group of China, representing the cutting-edge forces, not only visited the FoxWorks Studio, the visual effects laboratory and the costume props library, watched many films produced by FoxWorks in the 20th century, but also visited the shooting scene (temporarily translated by AD ASTRA) and listened to many senior executives of FoxWorks introducing Hollywood cutting-edge technologies such as visual effects, VR technology, post-production and the production process of the film industry. In the meantime, famous Hollywood directors James Cameron (), James Mangold (), wes ball (), Lv Yinrong () and shane black (Xin) shared their experiences in film creation, and had a warm exchange with China directors on the adaptation of literary works, keeping the vitality of the series and the technical challenges faced by visual blockbusters. Invited directors from China said that FOSS’s creative innovation, industrial process and corporate culture in the 20th century gave them reference and inspiration.

　

Many invited directors mentioned in feedback that Hollywood’s perfect industrial process depends on a high degree of professionalism and fine division of labor; As a director, we should grasp the core and essence of the film, that is, the soul of the film, as James Mangold, the director of Wolverine 3: A Fight to the Death, said in the exchange: "The director’s duty is to touch the audience, not just to attract people’s attention. Movies that can stay in people’s hearts for a long time are not dazzling skills, but stories that can make the audience cry, make the audience laugh and resonate with the audience. This is the essence of being a director. "

　

China’s director group visited Avatar 2 to see the scene of the card god.

Jon Landau, a Hollywood gold medal producer, personally led China’s director group to visit the Light Storm Entertainment Company directed by Cameron, and shared the behind-the-scenes stories of every important prop that once appeared in the movie of Ka Shen, such as "in the heart of the sea" in Titanic and "Avatar" Na Mei Ren 1; 1 bust, special diving helmet with microphone for shooting, and CG liquid alien creature in Abyss provide technical preparation for the liquid metal robot in China. Jon Landau explained in detail the latest cutting-edge technology used in the production of Avatar 2 for China’s director team, and took the directors to enjoy the wonderful clips of Avatar Theme Park in Orlando Disney World through the big screen. At the invitation of James Cameron, he went to the shooting set of Avatar 2 to watch Ka Shen shoot a gun battle with a virtual camera.

　

Being able to watch Cameron shoot Avatar 2 on the spot also excited the China director group. Director Zhao Tianyu said, "In a way, technology is both artistic. I am amazed by Cameron’s unremitting exploration of audio-visual language and film technology. " Director Yang Lei praised: "Seeing Cameron shooting on the set, he solved all the trivial matters on the shooting scene with extreme technology, and devoted all his energy to the origin of drama. He can pay attention to the actors’ performance, scheduling and drama conflict just like rehearsing a drama, and then confirm other technical links such as position and lighting effect through post-production."

　

Wes ball, a young technical director, shared his post-production experience of Moving Maze.

In recent years, the dystopian sci-fi movie "Moving Maze" series has been deeply loved by young audiences all over the world, and will also be released in the United States on January 26th next year. Wes ball, the director of this series, attended the exchange activities and explained his experience in Hollywood with the director group of China. As a computer special effects student, he once posted an animated short film Ruin, which he spent eight months making on the Internet. The outstanding talent shown in it attracted Fox’s attention and started the road of directing. When shooting the first "Moving Maze", he also faced the problem of limited production funds. He and the crew used the LED display screen and green screen as the background to shoot the thrilling elevator scenes in the film, and skillfully used CG and other technical means to help build their own imaginary world. His sharing of specific cases and behind-the-scenes tidbits also aroused enthusiastic response from directors in China.

　

FOSS’s visual team has always insisted that visual effect is a tool to serve directors to realize their ideas and escort films. According to John Kilkenny, president of FOSS visual effects department, and Glenn Derry, vice president, "Producers in visual effects department will support and protect directors with their professionalism. During the preparation of director Ang Lee, the FOSS special effects team filmed a fragment of a real tiger and an experimental fragment of a CG tiger that was enough to be fake, and asked director Ang Lee to identify it, which successfully eliminated the director’s doubts about the effect of CG tiger. "

　

FOSS sincerely and professionally moved the director and attached importance to cross-cultural communication and China market.

In the sharing session of series director Lv Yinrong, she described the communication process and workflow of her first live-action film "Heart of Diablo" with Fowles. She said that Fowles is a studio that gives directors full creative freedom, and they trust the director’s ability and judgment. They just need to know what kind of human and material support the director needs and provide them. Emma Watts, president of Flowserve’s production department, introduced Flowserve’s new film plan to the directors, saying that the most important thing in film production is the true and shared feelings of human beings, which is the secret to make the film cross languages, national boundaries and cultures.

　

Through the sharing between Hollywood directors and FOSS executives, the China Directors’ Group not only felt the sincerity and professionalism of FOSS’ cooperation with filmmakers, but also fully felt that as a top Hollywood studio with rich and diverse production contents, FOSS insisted on making excellent films across cultures and national boundaries, especially its emphasis on the China market and its desire to cooperate with China filmmakers. Andrew Cripps, President of Flowserve International Distribution, introduced to the director group that Flowserve has a powerful distribution system for distributing films in 90 countries and regions around the world. He stressed: "For Hollywood studios, the international market, especially the China market, is occupying an increasingly important position."

　

postscript

The exchange activities of Fox Film Company in the 20th century made the directors involved feel a lot. glad you came. And it was highly praised by the Film Bureau. In a thank-you letter to Ms. Stacy Snyder, the chairman of FOSS, Deputy Director Zhang Hongsen said: "This exchange activity has broadened the horizons of directors in China to a certain extent, enriched their creative and production experience, and helped directors to shoot better films and promote the greater development of China films … In this sense, this exchange activity is of great significance and far-reaching influence. "

　

Director Wu Ershan:

"Thank you very much for your thoughtful arrangement. Five days of study is very fulfilling. I hope that more American colleagues will share their experience in filming with us in the future. China filmmakers and screenwriters can participate in this exchange, and there is no doubt that the development of the entire China film industry will benefit. "

　

Lu Zhengyu, director and executive director of peerless master:

　"I was fortunate enough to participate in the director exchange activities organized by the Film Bureau and Fox Company. During the short five-day trip to Los Angeles, the content of the exchange was very comprehensive from top to bottom, and it was particularly important to integrate with Hollywood’s top creative thinking and industrial system and broaden our horizons. Great! I hope that fox’s activities will be held every year, so that more China film creators can participate. "

　

"Love O2O" director Zhao Tianyu:

　"This time, it was very rewarding to participate in the FOSS director group. I am most interested in how the film industry can be combined with the creativity of directors. I can clearly feel this in my communication with several directors. (For example, wes ball, the director of Moving Maze 3, and Lv Yinrong, the series of Kung Fu Panda) I think that the high standards of industry and the creativity of directors actually promote each other. The movies we saw this time all confirmed this point. I can also feel FOSS’s interest in us and the China market. I expect FOSS to implement the production plan in the China market, and I am willing to participate. "

　

Yang Lei, director of "Biography of Shark Beads":

"First of all, thank you very much, FOSS. It’s been a very, very full week. The American film industry has always led the world’s films. The global distribution plan of American movies has made us see many high-level blockbusters, so the behind-the-scenes production of these blockbusters has also become a research topic for filmmakers all over the world. This time, I met several famous directors with different styles, including James Mangold, james gray, James Cameron (three James), wes ball, jennifer yuh and shane black.

　

What impressed me deeply was that when discussing why to make a film, several directors focused on treating characters and their emotions. This seemingly simple question was actually very difficult. Director Mangaud is also discussing his different styles of films, whether it is the western film "The Battle of Yuma Town", biographies and comic film "Wolverine 3: World War I", the same starting point among them is driven by the inner feelings of the characters. Shane black is also talking about the unexpected characters in his films. After a few days of communication, my biggest experience is that behind the seemingly complex and huge film industry, the soul is always these seemingly simple characters and emotions, and in the face of complex industrial processes, we must first find the soul. With the soul, the film will live, and then we will face those complex industrial processes.

　

Of course, the film itself is built on the basis of technology, so the technical solution is very important for the film. It can also be realized from the communication with these directors that understanding technology is very important for the creation of the film. Director Cameron often decides the very important selling point in his next film with the technical guidance. When he gets the liquid rendering technology, he will conceive the liquid robot. wes ball is a director who studied computer special effects. He can skillfully use various technical means to solve his imaginary world. James gray carefully explained how he would take some shots in the space capsule. Every director will eventually face the shooting complexity brought by industrial films, so process management becomes particularly important in industrial films. In the past, the production process of our traditional films was post-production-music-mixed recording, such as writing scripts-looking for actors-preparing the crew, serving-shooting-editing, etc. Then on the basis of this traditional process, industrial films will reorder the traditional processes, such as Cameron’s filming Avatar, which will change the order of some traditional processes. Including privz process, is applied to industrial process management system. Let me deepen my understanding of the importance of process management in making a blockbuster industrial system.

　

I am very grateful to FOSS for this arrangement. I was lucky to see James Cameron’s shooting scene, my idol director James Mangold and guillermo del toro’s Story of Water. I learned about the experience of a young director like wes ball in Hollywood, and I also saw how an animator jennifer yuh stepped onto the road of directing step by step. "

　

Twentieth century fox films

In the 20th century, FOSS films produced, acquired and distributed films all over the world. The works that have been produced and distributed include Titanic, Avatar, The Fantasy Drifting of Pi, Kingsman series, series and Moving Maze series. Its film production institutions include: 20th Century Fox Film, Fox 2000 Film Company, Fox Searchlight Company, Fox International Production Company and 20th Century Fox Animation/Blue Sky Studio.

　　　 On April 20th, the new play "Love Night Pus" directed by Qian Guowei held a ceremony to worship the gods. The actors present included: Chen Jing, Square, Huang Yiwen, Zheng Rong, Yang Aijin, Lian Shiya, Shen Zhiming, Chen Baiyu, Seli Xian and Gong Shuoliang.　

　　　 DaDa, dressed in a low-cut dress, appeared with her ex-boyfriend Gary (Zhao Juncheng), which naturally became the focus of the audience. Dada was not embarrassed to meet her ex-boyfriend again, and asked her if she had a chance to get back together with each other. DaDa smiled and said, "Why bother going around?" Gary stressed that goodbye is also a friend. Dada was asked if she had a bold performance. She said: I play a person who loves nightclubs, so I have a lot of sexy dresses, and I don’t mind if the director asks for a sex scene.

　　　 In addition, Huang Yiwen will make a special guest appearance as a nightclub proprietress, and she will have an emotional scene with Dan Liwen. She said: I haven’t filmed for two years, and this time it’s because of my good friend Qian Guowei.

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