Recently, Hero Entertainment CEO Wu Dan was interviewed by the domestic CG industry media. In the interview, he also mentioned the reasons for investing in "Black Myth: Wukong". Let’s take a look.

Interview video:

Original content:

"Making world-quality games is what I want to do now."

– Wu Dan

With the development of the times and the progress of social needs, the game industry is now gradually changing on the way forward, and major game manufacturers are increasingly paying attention to the quality of games.

Although not many games have been released this year, it is obvious that there is an "undercurrent" surging fiercely behind the game industry.

A certain manufacturer has acquired a game developer.

How many shares did a certain manufacturer invest in a certain company?

A well-known person in the game industry joined a factory…

All kinds of news like this have come out in 2021, and it seems that major manufacturers are hiring and investing.

With questions about the current investment situation in the game industry, we contacted Hero Games and interviewed the former Vice President of Zhen Fund and current CEO of Hero Games: Mr. Wu Dan (Daniel).

I hope to learn from the CEO of this game company about the attitude of big companies towards game art, his ideas for investing in games and management teams, and the quality and requirements of the CEO of a game company for talents and their own game products. This will bring some experience to game art practitioners and reveal how the most successful game investors choose to invest in games.

Daniel Wu, co-founder of Hero Entertainment and CEO of Hero Games, graduated from the University of Toronto with a degree in business administration.

After one and a half years of joining Zhen Fund, he was promoted to Vice President of Zhen Fund. On behalf of Zhen Fund, he has successfully invested in games such as "Blade of Shadows", "Superheroes", "National Shootout", and "MT Gaiden", including the mobile game "Vanity" recommended at the Apple iPhone 6 conference.

It is difficult to let go of past achievements at will.

Long before the birth of Hero Games, Wu Dan was already a very good game investor and achieved high professional achievements. After a year and a half of joining Zhen Fund, he became the youngest vice president of Zhen Fund.

This resume can be said to be very dazzling, but he doesn’t think so.

During the interview, facing such a "legendary" figure, we were driven by curiosity and wanted to ask him about his previous achievements.The hero does not mention the courage of the year"He said with a faint smile:" Those achievements are not very high, even if I think it is now, it is only a drop in the ocean. "

Then he naturally began to tell us about his experience in making games after changing roles.

From a pure investor to an entrepreneur and manager, making all the decisions, the change of identity has actually made him make a lot of changes.

Compared with the previous investment, he did not need to tear down personnel structure management and project direction control. Now he obviously pays more attention to strategic direction and organizational management capabilities.

In the chat, he also told us bluntly that the wrong strategic direction was chosen, and the team’s three years were wasted. If the management ability is insufficient, then a team of hundreds of people will have many problems.

Although he carried more responsibilities, when we talked about the mission of the hero game and the game he made, he instantly became refreshed and said eight words casually. "World quality, made in China".

In fact, it can be seen from the introduction on the official website of Hero Games that they are a game manufacturer that has always strived for world quality.

And from this interview, we found that they are a company where everyone adheres to this philosophy.

"Of course, this road is definitely long, but we are definitely aiming for this."

In recent years, a number of large game companies have launched investments in various small and medium-sized game companies, and some have even directly acquired and merged.

Among them, hero games are among the best in terms of investment.

Under the leadership of Wu Dan, Hero Games has been successful in foreign investment in recent years. Among them, "Black Myth: Wukong" is a very successful investment.

This not only demonstrates Wu Dan’s unique vision, but also further demonstrates that he is a successful game investor.

"The first element of investment is the team, not the direction."

The second is to prioritize scarcity.

In the interview, he said that the team of "Black Myth: Wukong" can handle the industrial management of more than 250 people, and the members of the team themselves have rich experience in game production and can control large-scale 3D MMO games, which is extremely rare.

With his unique vision, he took a fancy to the team and the scarcity of the game "Black Myth: Wukong" and decided to participate in the investment.

The third is the commercial nature.

Art and business, in his opinion, are one and inseparable. He takes this very seriously in his investments, he believes, "If an art does not have commercial laws, it is easy to die".

When talking about the nature of art and business, it can be seen that he very much agrees with the concept of "you have me" in art and business.

Whether a game can be popular or not, in addition to the delicacy of the game and the exquisite art, the commercial attributes behind it have always been in Wu Dan’s consideration. For him, investing in games cannot be completely divorced from the laws of business.

Should the development of a game focus more on content, technology, or art?

Different people may have different understandings, and when it comes to choosing, there may be some torn.

But for Wu Dan, this problem is not a problem. He told us that hero games are all about finding art first, then planning and technology.

"Art must be the player’s first perception, and the first perception determines many things"…"

In his understanding, the art style may not determine the success or failure of a game, but it can determine the initial power of the game and the final ceiling of the product.

He and Hero Games place more emphasis on whether art can achieve an extreme effect, not limited to "What style of game is popular?","What style of game sells well?"From a popular style perspective.

He believes that when the art style of a game reaches its peak, there are no small-style games, but rather large-style games.

At the same time, for him, the choice of artistic style is equivalent to personal taste and brand.

He believes that in the process of making a game, the further back you go, basically a lot of things have to revolve around art, with art as the center for subsequent development.

"In fact, the management style of our entire company, whether it is planning, technology, or producers, all respect art. We don’t like to make particularly strong propositional essays. We usually have a big set direction. What kind of world view and what kind of style of artistic expression are actually determined by art."

For hero games, there have always been three tracks.

One: Sandbox survival game.

Two: high-quality content games.

Three: high-quality numeric-centric games.

These three tracks are the direction in which Hero Games has always been developing, and they are also the key development directions of Hero Games.

In today’s game market, many game companies have multiple or multiple types of successful products.

But it doesn’t seem to be the case for him. Instead of pursuing diverse development, he chose to focus the hero game on these three tracks.

Rooted, solid, and focused, in the process of chatting, you can see his perseverance and the clear direction of the future development of hero games in him.

And among these three tracks, sandbox games are the key track for hero games.

When we talked about the hero game in 2022, it seemed that there was a game about to be launched with the theme of "Create it! Our Planet", Wu Dan became very excited.

He told us that this is one of the key projects of Hero Games on the sandbox track, and it is a game they have iteratively upgraded based on the game "Creation and Magic".

"We want to create a world with no limits and countless flashes of style."

He introduced us to the game in great detailWorld view, design style, creative philosophy, degree of freedom, etcInformation, and even during the commentary, you can see his love and anticipation for this game in his eyes.

From his eyes, it could be seen that Wu Dan was full of confidence in this game that had not yet been launched. His confidence also made us look forward to a world full of imagination and creativity.

Wu Dan: "We want the player’s imagination and the space to create and play, the default is unlimited."

This interview lasted a total of one and a half hours, only 90 minutes. In fact, it is difficult to show this "legendary" game entrepreneur in three dimensions.

A simple black suit could not conceal his love and persistence for the game.

He revealed the characteristics of gamers, allowing us to see every gamer who is persevering and working hard in this industry.

He gives people a sense of ease and composure, but his words are very firm and powerful.

Seven o’clock:"After working on the sandbox for so long, have you ever thought of giving up or doing something else?"

Dan Wu:"The country has invested so much time in the realistic sandbox. In fact, there is no other one except us. There is no second one."

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4. Over 500 million dollars! The EU issued the first anti-monopoly ticket to Apple.

5. Gree Group welcomes Kanghong Group as the "new head"property; assetsThe total amount exceeds 113.2 billion

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Luxury brand Louis Vuitton once again raised the price of some products. LV official customer service staff said that the price increase was caused by various reasons, and some products were adjusted in a unified way nationwide. Among them, Carryall small and medium handbags all rose by about 1000 yuan, and other products were also adjusted in different degrees.

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　　Editor’s note:

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　　Chinanews. com client Beijing May 14 th:Litchi is too expensive to eat? Have you achieved "fruit freedom"?

　　Author Xie yiguan

　　Recently, after the "free cherries", the "free litchi" is fond of hot search again. In fact, is litchi really so expensive this year? Is "fruit freedom" really hard to achieve?

　　Is litchi expensive or not? Some people say it’s expensive, others say it’s not.

　　Under Weibo’s comment of "Litchi Freedom", many netizens complained that Litchi was too expensive to eat. Some people even said that 60 yuan is nothing but a catty, and 79 yuan, a small city on the 18th line, is a catty.

　　Is litchi really expensive? The reporter randomly visited several supermarkets in Beijing and found that the price of litchi was mostly concentrated in more than ten yuan a catty.

　　In a Yonghui lifestyle shop in Beijing, the reporter saw that the price of Feizixiao (a variety of litchi) was 15.98 yuan a catty, and there was not much left.

　　In a large supermarket in Fengtai, the price of princess smile is 19.8 yuan a catty. An old couple stopped at the stall for a long time and then looked at other fruits.

　　In another community store, the unit price of litchi is also 19.8 yuan, and 24.8 yuan can be seen on the yellow price tag.

　　A nearby resident said that litchi was cheaper last year. I remember that when I bought it in June, it was less than 10 yuan a catty. "The price is a bit expensive now, and I haven’t bought it this year."

　　In a large supermarket in Luohe, Henan, the price of litchi is also 19.8 yuan per catty. Liu Wei, a resident of Luohe, Henan Province, said, "I feel that few people around me buy it."

　　However, some residents feel that the price of litchi is still appropriate. Xiao Li, who lives in Beijing, said, "The litchi I bought two days ago is 10 yuan a catty, which doesn’t feel as expensive as everyone said."

　　A vendor working in Xinfadi wholesale market also said, "This year’s litchi is 10 yuan a catty, which is cheaper than in previous years."

　　On an e-commerce platform, the reporter saw that a merchant in Nanning, Guangxi, made a price of 59.9 yuan and 6 Jin for Feizixiao Litchi. After accounting, it is less than one Jin in 10 yuan, and the current monthly sales volume is tens of thousands.

　　This year’s "litchi is expensive" may be

　　— — Litchi has not yet come into the market in large quantities.

　　"Different litchi varieties have different mature seasons. At present, litchi is just on the market, and most of the varieties sold in the market are in the early stage, so the price is definitely more expensive. After a while, after many varieties of litchi are listed, the price will drop, and the possibility of being cheaper than last year is not ruled out. " Zhu Xianhong, Guangxi Qinzhou Fruit Circulation Association, told reporters.

　　Some netizens also said that according to the past situation, after a period of time, litchi will be listed in large quantities, and the price will naturally come down.

　　— — There is a big price difference among different varieties.

　　There are many varieties of litchi, such as March Red, Feizixiao, White Sugar Papaver, Guiwei, Gualv, Xiangli and glutinous rice paste. Different varieties have different tastes and prices. For example, the price of white sugar poppy, which is close to the listing time of Princess Smile, is much higher than that of Princess Smile.

　　Recently, it has been reported by the media that a catty of litchi in 60 yuan is white sugar poppy, and the price of Feizixiao is much more "affordable". Therefore, "litchi is expensive" among some people, which may be the reason for buying more expensive varieties.

　　— — In the next year, the output drops.

　　"Last year was a big year for litchi production, and this year is a small year. The output may not be as good as last year, making the price slightly higher than last year." Liu Tong, manager of statistics department of agricultural and sideline products wholesale market in Xinfadi, said.

　　According to the news released by Guangdong Station of China Weather Network, after last year’s bumper harvest, litchi trees consumed a lot of nutrients, resulting in insufficient basic energy materials for flower formation. In winter of 2018-2019, the temperature was high, and litchi trees could not accumulate nutrients well for flower bud differentiation, which affected the yield of litchi this year.

　　The reduction of litchi production means a decline in supply, which in turn drives up the price. According to media reports, the agricultural department of Guangdong Province introduced that from the recent field prices of early-maturing litchi varieties, "March Red" in Gaozhou, western Guangdong, is 15-20 yuan/kg, and "White Sugar Poppy" in Xuwen, Zhanjiang, is 10-15 yuan/kg, which should be the highest price range of this variety in recent ten years.

　　Many fruits such as apples have gone up in price.

　　The reporter found that in Weibo’s comments on "Litchi Freedom", many people replied that the prices of apples, oranges and other fruits also rose.

　　In the wholesale market of Xinfadi, many vendors also reported that many fruits did increase in price this year.

　　According to Lao Zheng, who sells fruits in Xinfadi boutique fruit area, compared with last year, "the price of bayberry has increased by one piece, the price of grapes has increased by 5 hairs, and 80% of fruits have increased in price."

　　Many merchants said that Apple is much more expensive this year than last year.

　　An apple vendor said, "Now the price of apples is more than 5 yuan a catty, compared with more than 3 yuan last year, which is more than half of the price."

　　In addition to apples, pears have also experienced some price increases this year. Merchants who do fresh pear wholesale business told reporters that a box of pears is now one-third more expensive than last year. "But this year’s pear production is good. With the listing of new pears, the price will be adjusted." He added.

　　At the same time, there are bananas and watermelons. Some merchants told reporters that bananas are 3 yuan more expensive than last year. In addition, the current purchase price of watermelon is 1.8-2.3 yuan, which is slightly higher than the same period of last year.

　　The price changes in the wholesale market are also reflected in the price tags of major supermarkets.

　　"Fruits have generally gone up in price. Take apples for example, the price has gone up by half." A vendor selling fruit in a vegetable market in Fengtai said.

　　In several supermarkets in Beijing, the price of ordinary apples is around 8-9 yuan per catty. "It was two or three yuan cheaper than this last year." A customer said, "Now pears have reached 8 or 9 yuan, and even bananas are more than 4 yuan a catty, which really has increased a lot."

　　Not only in Beijing, "Shaanxi apples in supermarket chains are 9.8 kilos, and medium-sized apples in ordinary small fruit shops are also around 7 yuan, so I feel that I can’t afford apples." Lily li, a student in Xiamen, also said.

　　Lin Jinzhi, who works in Changsha, Hunan, spoke out, "Cherry is already expensive, but now it is more expensive. The last time I bought it, it cost 178 yuan a catty, and I almost returned it when I checked out."

　　Many netizens also listed the price list of fruits to prove that the price of fruits is too high.

　　On a nationwide scale, the prices of various fruits are on the rise.

　　According to the monitoring of the "National Agricultural Products Wholesale Market Price Information System" of the Ministry of Agriculture and Rural Affairs, Fuji Apple has been the biggest gainer among fruits. Since mid-March, the ring has been on the increase year-on-year. In the past two weeks, the year-on-year increase has even exceeded 40%. In addition, after the Spring Festival, the price of bananas has been higher than that of the same period last year, and the price of watermelons has been rising year-on-year for nearly two months.

　　The fruit retail data released recently in many places also point to the same result: price increase.

　　For example, according to the information released by the Guangdong Provincial Department of Commerce, the average retail price of fruits increased by 0.2% from May 6 to May 12. Due to the rainy weather last week, the transportation and storage costs of fruits increased slightly, driving the overall price of fruits to rise.

　　According to the data of Guangxi Provincial Department of Commerce, from May 6 to May 12, the retail price of fruits was 9.46 yuan/kg, and the price increased by 1.94% from the previous month. Among the seven retail fruit varieties monitored, the retail prices of apples, grapes, pears, watermelons and lychees rose.

　　Why do fruits increase in price?

　　"The overall price of fruits is higher than last year, and the prices of apples and pears have doubled, mainly because of inventory." Liu Tong said.

　　"Because the weather conditions were not very good last spring, the low temperature weather lasted for a long time, and it was often windy in the north in March and April, which made it spend a lot and the fruit setting rate decreased. All fruits that bloom in spring and bear fruit in autumn have basically reduced production, including apples, pears, kiwifruit, grapes and citrus in some areas. Affected by the strong wind in the north, the output of apples and pears has been greatly reduced. Now pears, kiwis and apples are at the end of the inventory, and the new fruits have not yet come up, and the prices will be higher. "

　　The vendor selling apples in Xinfadi also said, "Due to hail and frost, the output of apples decreased last year, and now they are all out of stock."

　　"The price increase of fruit is actually a normal phenomenon," Liu Tong also stressed. "Now the quality of fruit is better than the original, and the requirements for packaging and sorting are higher. Many bad fruits have been picked out, and the market is good, and the price must be high."

　　Secondly, the increase in labor costs and transportation costs mentioned by merchants also has a certain impact on the price of fruits.

　　It is worth noting that Australian cherries, New Zealand kiwis, etc. are now highly sought after by people who are pursuing high-quality life, and the import volume has increased year after year.

　　The report Analysis and Forecast of Rural Economic Situation in China (2018-2019) shows that in 2018, China imported 8.42 billion US dollars of fruits, an increase of 34.5% over the previous year.

　　The price of imported fruits is often higher than that of domestic fruits. The example of "selling cherries and buying a kiwi in 10 yuan" is not uncommon. These high-priced fruits have undoubtedly boosted the domestic fruit price.

　　Are there any fruits on sale?

　　So many fruits have gone up in price. Is there any fruit that has gone down in price?

　　Liu Tong revealed that the prices of grapes and mangoes have dropped because of the launch of new products.

　　National agricultural products wholesale market monitoring data show that the price of pineapple has decreased this year compared with last year.

　　In some supermarkets, "you can buy a pineapple for a dozen dollars."

　　Some minority fruits, such as carambola and guava, have no change in price because of their small audience.

　　People who like to eat these fruits can eat them with an open stomach.

　　If you can’t even afford cheap fruit, a netizen has a "good idea" to eat cucumbers and tomatoes as fruits.

　　Have you achieved "fruit freedom"? (End)