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As a popular form of continuing education, more and more people choose to take the self-study exam to improve their academic qualifications. Many people who want to improve their academic qualifications are puzzled. They want to take the self-study exam for undergraduate courses, but they don’t know the specific policies for self-study. What is the role of the examination outline of the self-study exam course?

Click to enter:If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

According to the requirements of the professional examination plan and the characteristics of the self-study examination, the examination outline of the self-study examination course is a document that defines the content and scope of the course study and examination, specifies the course examination standards and makes the examination requirements concrete, and is the basis for guiding the proposition of individual self-study, social assistance and course examination. At present, the national unified proposition curriculum outline is attached to the designated textbook, and candidates should study according to the designated textbook and the course examination outline. However, at present, there is no examination outline for the unified proposition curriculum in some provinces, so the candidates of such courses can study according to the designated textbook.

1. The national unified proposition is the national self-taught examination and the proposition center organization proposition, and the knowledge of the examination is relatively general, so this kind of question type will be relatively difficult. It will usually be the last big question.

2. Regional cooperation proposition, which is a joint proposition of various provinces and cities, will be closer to the examination syllabus of candidates in various provinces and cities, which is slightly simpler than the national unified proposition. However, due to the different characteristics of propositions in various regions and provinces and cities, some questions may be questions that candidates have not been exposed to at ordinary times. Most of these questions are multiple-choice questions and fill-in-the-blank questions, which are difficult and easy, and each question is relatively novel.

3. Provincial Proposition This is a proposition organized by each province, city and autonomous region. Relatively speaking, the test questions will be relatively simple and closer to the questions that candidates usually come into contact with; This type of question is also a scoring question for candidates. Usually, multiple-choice questions and noun explanations are the majority.

The above is related to the adult self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates who want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge and related news, please pay attention to the online self-taught examination channel of China Education.

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If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

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In April, 2024, all provinces registered for self-study exams in official website.

Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces

　　Time changes, and the initial heart remains the same; When you are cold, your feelings are warm. In order to thank the hard work of the first-line sports lottery agency in the physical store, the Provincial Sports Lottery Center launched a condolence activity of send warm in the Spring Festival and caring for the difficult agents.

　　On January 31, the leaders of the provincial center led a team to Baiyin City to carry out condolences. Mr. Zeng, the agent of 6208008129 physical store in Jingyuan County, has his own physical illness, and he has to take care of his old mother who has been ill for a long time. He relies on selling sports lottery tickets to make a living every day. Despite the difficulties, Mr. Zeng still strives to do a good job in the sales of sports lottery tickets. On weekdays, he still insists on finding time to do analysis and research on gameplay, and shares his experience with his peers without reservation, which has won unanimous recognition and respect from everyone. The leaders of the provincial center and the staff of the Silver Management Sub-station sent greetings and condolences to Mr. Zeng during the Spring Festival, asking about the difficulties in life and the support he needed, encouraging him to persist in doing a good job in sales, and setting an example for other consignment agents to love their jobs and be dedicated.

　　The condolence group came to the store of Ms. Lu, the agent of 6208008110 in Jingyuan County. Ms. Lu suffered from eye diseases and could not adapt to other jobs. After choosing the career of selling Chinese sports lottery tickets, she cherished the hard-won job opportunities and always loved her job. After more than five years of study and practice, she has grown into a qualified agent. "Thanks to the Chinese sports lottery, I have a stable job and can make some contributions to social welfare. I am also very proud and proud." Ms. Lu sincerely regrets.

　　Visiting all the way, the condolence group learned in detail about the implementation of the responsibility lottery in the physical store and the service quality of the market administrator, listened carefully to the opinions and work suggestions of the agency, and understood the difficulties existing in the operation process. It also encourages administrators and consignment agents to base themselves on their posts and continue to contribute to the development of sports lottery public welfare undertakings. At the same time, it also conducted a spot check on the safety production of sports lottery stores, focusing on guiding the consignment agents to investigate the hidden dangers of fire prevention, waterproofing, theft prevention and electricity consumption in the stores, reminding them to pay attention to personal and property safety, and earnestly implementing the safety production requirements of the State Sports General Administration and the Provincial Sports Bureau, so as to escort the sales peak before the Spring Festival and the safety of the Spring Festival holiday.

　　Recently, New Year condolence activities are being carried out in Gansu Sports Lottery. A little condolence, full of heart, sent Gansu Sports Lottery to the grassroots, caring for the warmth of difficulties, and gained the understanding and support of sports lottery agents and salesmen, and responded well to the work. Gansu Sports Lottery will do a solid job in preventing safety production risks, strictly implement the requirements of responsible lottery, and ensure the high-quality development of China’s sports lottery. (Liu Zixian)

Recently, the national fitness ice and snow hiking activity was held in the Riverside Square in Wulanmulun, kangbashi district, Erdos, Inner Mongolia.

At the event, an instant sales booth was set up, public welfare publicity panels were placed, and promotional materials of China sports lottery were distributed. Sports lottery staff on-site popular science sports lottery public welfare and rational lottery purchase knowledge, so that participants can understand the public welfare attribute and responsibility of sports lottery. An interactive gift-winning activity was also held at the scene, and gifts such as badminton rackets, mouse pads and paper drawing with sports lottery logos were given to the participants. Just before the opening of the sales booth, a variety of Spring Festival theme tickets were warmly welcomed by everyone. Many hikers who came to participate in the competition not only gained the joy of sports, but also received a lucky participation in sports lottery games. The event also provided disposable cups and paper-drawing printed by sports lottery for the contestants, bringing colorful warmth to the cold winter. (From January 31st, China Sports Daily, 08 edition)　

Our reporter Roman

During the Spring Festival, the happiest thing is for the whole family to sit around and have a reunion dinner. However, for homeless vagrants, it is an extravagant hope to have a reunion dinner with their families. In order to let the rescuers have a warm and happy New Year, this (5th) morning, Luzhou Rescue Management Station specially held a Spring Festival Youth League activity for them.

Sticking Spring Festival couplets and decorating … The staff of the rescue station began to decorate the station for the upcoming Spring Festival a few days ago to create a festive New Year atmosphere. Early this morning, everyone began to be busy, preparing melons, fruits, snacks and delicious food for the recipients.

At noon, the recipients put on beaming new cotton-padded jackets, sat around, watched TV and had a reunion dinner to celebrate the New Year.

According to Jiang Weifen, the stationmaster of the municipal rescue management station, there are currently 14 recipients in the municipal rescue management station, four of whom have recently entered the station and are still in isolation. Due to the need of epidemic prevention and control, there are 10 recipients attending the annual meeting of the group today, and they also eat separately, and the other four are delivered by special personnel.

The staff served meals for everyone.

At the annual meeting of the Communist Youth League, although everyone wore masks, it was hard to hide their joy. The recipients and the staff were talking and laughing together, and they were very happy. Several recipients even danced with the music. The scene was full of laughter, joy and peace.

Jiang Weifen told reporters that all the 14 recipients at present have mental and intellectual disabilities, and they have not found out their identity and family information. The longest time to come to the station has been more than one year, of which the youngest is 15 years old and the oldest is about 70 years old.

Maybe they have a home in their heart, but they don’t know where they come from, where their home is, and whether they have any family. In the city rescue management station, the staff treat them as relatives and children, and take care of them patiently and carefully, so that they have a place to live and a "home". Having a reunion dinner together on the occasion of the New Year makes them feel the festive atmosphere and the warmth of home. This is undoubtedly the embodiment of the motherland’s growing strength, social civilization’s progress and love everywhere in the new era.

Original title: "This is a special reunion dinner …"

　　Tomorrow, our mobile phone will be screened by Buffett again!

　　At 22:15 Beijing time on May 4th, the annual shareholders’ meeting of Berkshire Hathaway will be held in Omaha, USA. It is estimated that about 30,000 shareholders will attend, and millions of people will watch it online. The most noteworthy issues of this shareholders’ meeting include:

　　Who is Buffett’s successor? — — Bashen is 88 years old and Munger is 95 years old.

　　What about Berkshire’s more than $110 billion in cash? — — Look at the company’s share price of $320,000. Do you still think Maotai is expensive?

　　The repurchase scale will be as high as $100 billion? — — There are not many good companies worth buying, so I have to buy myself.

　　However, for A-share investors, they may be more concerned about this question: What does Buffett think of the China market? Which stocks of A shares meet its stock selection criteria?

　　Which A shares can enter the eyes of the law?

　　There are many criteria for Buffett’s stock selection, but there are clear quantitative criteria. He only said one sentence, that is, the annual return on net assets (ROE) is greater than 20% for 10 consecutive years.

　　The so-called return on equity (ROE) is the ratio of company profits to shareholders’ equity. It represents the investment income of investors, in short, how much money the enterprise can earn for investors.

　　ROE is a measure of a company’s long-term profitability. The higher the ROE, the higher the net profit it earns with the same shareholder capital investment. According to Coca-Cola’s standard, that is, keeping the ROE above 20% for 10 consecutive years, it is the company that Buffett may like.

　　So, which companies in A shares meet Buffett’s standards?

　　Wind data shows that in the 10 years from 2009 to 2019, among the listed companies whose ROE (deduction/dilution) continuously exceeds 20%, there are only five listed companies in A shares, namely Kweichow Moutai, Haitian Weiye, Gree Electric, Yanghe and Chengde Lulu.

　　The average share price increase of these five listed companies in the past 10 years is 690.49%, and the annualized rate of return is 22.97%. The biggest increase is Kweichow Moutai, which rose 12 times in 10 years, followed by Gree Electric, which rose more than 11 times in 10 years.

　　If we relax the ROE standard to 15%, that is, we will keep the ROE above 15% for 10 consecutive years. So, how many companies in A shares meet this standard?

　　Wind data shows that in the 10 years from 2009 to 2019, there were 14 listed companies with ROE (deduction/dilution) exceeding 15% continuously, namely Shuanghui Development, Kweichow Moutai, Haitian Weiye, Hikvision, Gree Electric, Huadong Medicine, Yanghe, Chengde Lulu, Hengrui Pharma, Chongda Technology, dongfeng shares, Fuyao Glass and so on.

　　The average share price increase of these 14 listed companies in the past 10 years is 551.72%, and the annualized rate of return is 20.62%. Among them, Hengrui Pharma, Kweichow Moutai and Gree Electric rose more than 10 times, while Huadong Medicine, Hikvision and Golden Mantis rose more than 5 times.

　　Is Bashen’s strategy unacceptable?

　　In the past 10 years, what is the investment income of Warren Buffett?

　　According to media calculations, if an investor bought a dollar of Berkshire stock 10 years ago, the return today is about $2.4, but if this dollar is invested in the Standard & Poor’s 500 Index Fund, the return today is about $3.2. In other words, in the past 10 years, the income from investing in Berkshire has not been as high as that from investing in the S&P 500 index fund.

　　In 2018, the worst performance of global financial assets in the past 100 years, the "stock god" seems to be unhappy. Suffering from various "thunder" such as Apple’s performance falling short of expectations and Kraft Heinz’s performance changing face, Berkshire lost more than $25 billion in the fourth quarter of 2018, but still earned more than $4 billion in the whole year.

　　But in A-share market, Buffett’s stock picking strategy still seems feasible.

　　In the past decade, 108 A-share stocks have increased more than 5 times, and 29 have increased more than 10 times. The median ROE of these 29 stocks is 14.88%. During this period, the Shanghai Composite Index rose by 24.72%, the Shanghai and Shenzhen 300 Index rose by 50.2%, the CSI 500 Index rose by 74.59%, and the Shenzhen dividend index rose by 132.51%.

　　Obviously, those companies with long-term earning ability and dividend-paying ability can surpass the market if they buy at a reasonable price. However, it should be pointed out that value investment is by no means equal to an ROE index, and the stocks selected according to it are not necessarily suitable investment targets, but only help us find out those good companies more easily.

　　The above data illustrates two problems:

　　First, as Buffett said: "By investing in index funds regularly, an investor who knows nothing can usually beat most professional fund managers." Buffett has recommended index funds for more than ten times.

　　In Buffett’s view, the vast majority of investors rarely invest in index funds, and as a result, their performance in investing in stocks is mostly just mediocre, or even disastrous. There are three main reasons for the loss of investment stocks:

　　1. The cost is too high, investors buy and sell too frequently, or the expenses are too large;

　　2. Investment decisions are made according to gossip or market trends, rather than after careful consideration and quantitative analysis of listed companies;

　　3, blindly chasing up and down, buying or selling at the wrong time.

　　Second, practice has proved that the companies with the strongest earning power in A-shares can bring rich long-term returns to investors.

　　The overall growth level of A-share listed companies is better than the average level of social enterprises. The long-term stock price trend charts of leading enterprises such as Gree Electric, Vanke A, China Merchants Bank, China Ping An and Fuyao Glass are all consistent with the development path of enterprises.

　　The method of value investment has not failed in A-shares. In fact, A-shares will create a good opportunity for value investors to pick up bargains every few years, making it easier for investors to meet good prices. Numerous masters have emphasized that all investment is to find a good industry, a good company and a good price.

　　Finally, Buffett has bought two China stocks so far — — China Petroleum and BYD.

　　In 2003, Buffett bought H shares of China Petroleum at a price of HK$ 1.6, and cleared the position when the share price reached HK$ 13.5 in 2007, with a four-year income of more than 7 times (the reinstatement factor has been considered, the same below). When Buffett bought it, the P/E ratio of China Petroleum was only 5 times, while when China Petroleum was listed on A-share in 2007, the P/E ratio of 48 yuan’s opening price was as high as 63 times.

　　In 2008, Buffett subscribed for 225 million shares of BYD at a price of about HK$ 8 per share. At present, Buffett still holds shares in BYD, and its latest share price is HK$ 53.55, and its income has exceeded five times. When Buffett bought BYD shares, the corresponding P/E ratio was only 10.2 times. At present, its latest P/E ratio is 39.29 times.

　　China securities journal Song Zhaoqing

BYD (002594.SZ) handed over its best report card since its listing.

On the evening of January 29th, BYD released its performance forecast for 2023. During this period, the company realized a net profit attributable to shareholders of listed companies of 29 billion-31 billion yuan, up by about 86% year-on-year. The non-net profit attributable to shareholders of listed companies was RMB 27.4 billion-RMB 29.7 billion, up by about 90% year-on-year.

This performance is basically in line with market expectations. IChoice data shows that the average forecast of BYD’s net profit in 2023 is 28.332 billion yuan, which is almost the same as the median forecast of the company’s performance.

On the whole, the new energy vehicle industry continued to maintain a high-speed growth trend, and BYD’s new energy vehicle sales reached a record high, further consolidating the leading position of new energy vehicle sales in the world. The competition in the industry is more intense. With the rapid growth of the company’s overseas sales, the scale advantage of continuous expansion, and the ability to control the cost of the industrial chain, the profit has been greatly improved.

Judging from the production and sales data, BYD produced a total of 3,045,200 new energy vehicles in 2023, a year-on-year increase of 62.24%; Accumulated sales of 3,024,400 new energy vehicles, up 62.30% year-on-year.

BYD’s sales in 2023 clearly outperformed the industry. Minsheng Securities Research Report pointed out that the national sales of new energy passenger cars are expected to reach 8.62 million in 2023, up 31.7% year-on-year; Benefiting from the further improvement of the quantity of new models and the product pedigree of each price segment, BYD achieved the target sales of 3 million vehicles, significantly outperforming the industry.

In addition, BYD has continued to lay out in the sea. In 2023, BYD sold 243,000 new energy passenger cars overseas, a year-on-year increase of 334.2%.

Since the second half of 2023, BYD has continuously strengthened its overseas layout. In July, BYD announced the establishment of a factory in Brazil, with an annual production capacity of 150,000 vehicles. In September, Uzbekistan’s state-controlled automobile group announced that it would establish a joint venture company with BYD. The first/second phase of the factory plans to produce 500,000 units per year, and the output will reach 300,000 units after the completion of the third phase. In December, BYD announced that it would build a new energy vehicle production base in Segde, Hungary.

Minsheng Securities Research Report believes that BYD’s going out to sea is expected to usher in rapid development in Europe, Southeast Asia, Australia and New Zealand, helping sales to rise again in 2024.

Soochow securities gave a more optimistic judgment about the future. According to its research report, BYD actively promotes the layout of overseas markets, and the volume of overseas markets helps sales growth. 2024-2025 is the year of products, and the estimated sales volume is about 4 million and 5 million respectively, up by 33% and 25% respectively.

As for BYD’s other major business-mobile phone parts and assembly business, its profitability has also increased with the recovery of the consumer electronics industry.

BYD said that thanks to the increase in the business share of large overseas customers and the recovery of Android customers’ demand, the rapid growth of new energy vehicles and new smart products, the capacity utilization rate has been significantly improved, the business structure has been further optimized, the profitability has been significantly improved, and the profit has increased substantially.

From 2020 to 2022, the gross profit margin of BYD’s mobile phone parts and assembly business was 11.20%, 7.57% and 6.06% respectively, showing a downward trend year by year. The semi-annual report in 2023 showed that the gross profit margin of this business was 8.77%, up 2.70 percentage points year-on-year.

Although the performance is very gratifying, BYD’s share price has not kept up. On January 29th, the company’s share price fell by 3.99%, hitting a new low since May 2021. BYD’s latest market value is 519.5 billion yuan.

　　BEIJING, Beijing, September 27 (Ma Xueling, Lu Chunrong) On the 27th, there was strong wind and cool weather in Beijing. With the cold air heading south, the temperature in most parts of central and eastern China will generally drop in the next few days, which also makes the hot topic of "Crying in the Winter" once again appear on the Internet. So, will you really cry this winter?

　　Beijing gale cooling: it is estimated that the minimum temperature of level 7 gust is 12℃

　　This morning, there was a strong wind in Beijing, which made me feel cold.

　　China Weather Network reported that due to the influence of cold air, the northern wind began to take over the sky of Beijing at 4 or 5 o’clock this morning. According to meteorological monitoring, as of 5: 30 this morning, gusts of magnitude 6 or above have appeared in Haidian Station, Chedaogou, Xiangshan, Bei ‘an River, Fenghuangling, yongfeng middle school and Minzhuang.

　　The Beijing Meteorological Observatory issued a weather forecast at 6 o’clock today: it will be cloudy and sunny during the day, with a northerly wind of about five and a gust of about seven, with a maximum temperature of 23 C; It’s sunny at night, and the north wind turns from level 4 to level 23, with a minimum temperature of 12℃. In the gale blue warning, pay attention to wind protection and prevent falling objects.

　　At 17: 00 the day before, the Beijing Meteorological Observatory issued a blue warning signal for strong winds. It is estimated that there will be northerly winds of Grade 4 and 5 from north to south in Beijing from 4: 00 to 20: 00 on the 27th, and the gust can reach about Grade 7.

　　Cold air goes south in a big way, and autumn tigers turn into paper tigers in seconds.

　　In addition to Beijing, this morning, most parts of Inner Mongolia also experienced significant cooling, with the cooling rate in some areas exceeding 10℃ and the temperature falling below 5℃.

　　According to the news released by the Central Meteorological Observatory this morning, it is estimated that the temperature in most parts of central and eastern China will drop by 4 ~ 6℃ from north to south from September 27th to 29th due to the influence of cold air, with the temperature drop in the south-south area of eastern Inner Mongolia and the south-central part of northeast China reaching 8 ~ 10℃. There are 5 ~ 6 winds in parts of central and eastern Inner Mongolia, southern Northeast China, eastern North China and eastern Huanghuai.

　　Under the influence of cold air, the highest temperature in southeastern and northeastern Inner Mongolia generally dropped to around 15℃, and in some areas it was only around 10℃. On the 28th, the lowest temperature in eastern Inner Mongolia and Heilongjiang will drop to around 0℃. The highest temperature in North China has generally dropped by 20℃ in the early days, and autumn is getting stronger.

　　With cold air heading south and typhoon Miyu landing, the temperature in the south of the Yangtze River and South China will drop rapidly from 28th, and the highest temperature in most parts of the south of the Yangtze River and Guangdong will drop below 30℃. The hot weather will fade rapidly, and the autumn tiger will turn into a paper tiger.

　　Will you cry this winter?

　　For this windy and cool weather, some netizens said, "An autumn rain and a cold, in fact, it is nothing to cool down now. This winter, we may be frozen into dogs."

　　The reason why netizens have the above concerns is because of a word recently swiped — — La Nina.

　　The word "LaNina" comes from Spanish, originally meaning "little girl", which refers to the phenomenon that the sea surface temperature in the equatorial, Middle East and Pacific Ocean continues to be abnormally cold. If the 3-month moving average of SST anomaly is lower than -0.5℃ and lasts for at least 5 months, it is judged as a La Nina event.

　　Monitoring shows that in August 2016, the SST anomaly index in the equatorial Middle East Pacific was -0.53℃. According to the National Climate Center of China Meteorological Bureau, the equatorial Middle East Pacific entered La Nina state in August.

　　Li Xiaoquan, chief meteorologist of China Weather Network, said in an interview with Zhongxin. com (WeChat WeChat official account: cns2012) that it is still early in winter, and the authoritative meteorological department has not given the final forecast figures. It is still inconclusive whether La Nina will occur this winter.

　　"But now that we have entered the La Ni? a state, La Ni? a events may occur this winter. According to relevant analysis, in general, the probability of being cold this winter is greater." Li Xiaoquan said.

　　How powerful is La Nina?

　　According to China Weather Network, one of the impacts of La Nina event on China’s climate is that the temperature may be low in winter, which is prone to cold winter. Statistics show that since 1954, in the years affected by La Ni? a event, the proportion of cold winter in China has exceeded 80%.

　　For example, in the years affected by La Nina, the winter of 1954 was the coldest one, and the temperature was 2.95℃ lower than normal.

　　For another example, in early 2008, the La Nina incident was one of the important behind-the-scenes "pushers" of the once-in-50-year freezing rain and snow disaster in southern China.

　　According to regional statistics, in La Nina, the proportion of cold in winter in Tibet was the lowest, at 50%. In the northwest, southwest, south China and south China, it is as high as 80% or more.

　　Will La Nina definitely lead to a cold winter?

　　Will La Nina definitely lead to a cold winter? Li Xiaoquan said that normally, when La Nina happens, China will be colder in winter, but it doesn’t mean that it will enter the cold winter, but the probability of entering the cold winter is higher, especially in the southern region.

　　"La Nina came last year, which will make winter cold, but it doesn’t mean it will be particularly cold. It can be seen that some years have entered the cold winter, which is mostly related to the La Nina phenomenon, but it is not La Nina that will definitely enter the cold winter. "

　　As it said, it was also the winter of 1998/99 when the super El Ni? o turned to La Ni? a, but China experienced a warm winter.

　　China Weather Network reported on September 22nd that the equatorial Middle East and Pacific Ocean has entered La Nina state, but it has not reached the standard of La Nina event. China Meteorological Bureau will continuously monitor the development of La Nina.

The last three months of advance on demand.

Wen | Fu Qiongyin

Edit | Zhang Youfa

The Fog Theater has not been officially aired, and it has been searched four times.

In the third quarter of last year, Misty Theater became a hot topic with many suspense dramas such as Hidden Corner and Silent Truth, and a wave of suspense short plays rose in the market. The concept of theater is also considered as a new stage of content operation of streaming media platform.

The way of unified investment promotion and publicity in the theater also makes the business model of short plays explore further. At this point, the wind of advanced on-demand has blown up, and every work in the theater has also started to advance on-demand

By the time the Fog Theater returns this year, the drama market has changed greatly.

Two years after it was invented, the advanced on-demand mode was cancelled by Aiqiyi, Tencent and Youku. For the first time, the delayed drama that adopted the advanced on-demand mode has become the object of criticism by the official media this year, and only appeared silently in the overseas film list of the streaming media platform. The trend of short plays is still there, and long plays are getting shorter and shorter, but plays with more than 30 episodes and less than 50 episodes are still the mainstream in the market.

Looking back at the three months before the disappearance of VOD, some changes are already brewing.

When costume drama becomes a joke

From the word of mouth, this is the season when costume dramas become jokes.

"Ugly man in ancient costume" is a hot topic this season. The top 10 and 6 short comments on the costume drama "Jun Jiu Ling" are all accusing the actor of being ugly, and the comment that the tucao actor is "ugly out of the realm" has 778 people like it. Netizens even listed a list of "Ugly Men in Costume 101" to accuse the actor in costume drama of "unable to bear to look straight".

The hero’s "Yan value" is not satisfactory, but it is only a side reflection of the poor performance of costume dramas. In Yunhe data "TOP20 of the Top 20 of the Top 20 of the Top 20 of the New Series Played in Q3", there are only four costume dramas, and only "Zhou Sheng as usual" scored above 7 points, and the masterpiece "Song of the King" of Huanrui Century did not make the list.

In addition to the periodicity of content creation, the high proportion of sweet pet dramas in this quarter may be the main reason.

Zhou Sheng as usual and All My Life, which are split from the same novel, use the sadomasochism of the former to solve the "boredom" of the sweet pet of the latter; There are four men around the hostess of "Jun Jiu Ling" who never leave; "Song of the King" is the old way of "the belly-black emperor falls in love with me"-the scores of the last two films are not more than 5 points.

　

The sweet pet drama, which often strikes back at a small cost, has become a hot type in the market since 2015 when "go princess go" was set to strike back all the way with the thunder people of the "poor crew" and became a popular online drama.

According to the "Research Report on Domestic Drama Market in 2020" released by Yien Data, sweet pet dramas account for 44% of the total number of online dramas broadcast in 2020, and most of them are small dramas with less than 30 episodes. At present, there are many costume dramas that are being spit out by the audience, and many of them are such low-cost accounting dolls.

Go princess go (Source: Douban)

On the contrary, in the contemporary theme, there are many works with both word-of-mouth and enthusiasm. Urban theme is still the mainstream in this quarter. There are 33 urban dramas in the new dramas in 2021Q3, accounting for 29% of the total new dramas in the world, and the effective broadcast accounts for 44%.

Among them, Sweeping the Black Storm, You are My Glory and Yunnan Worm Valley are among the top three in Yunhe Data, and the TOP10 of the 10 new domestic dramas in 2021Q3 are rated as contemporary themes, with the highest score of 8.2, I’m fine in another country.

However, as the champion and runner-up of Q3 episodes, Sweeping the Black Storm and You Are My Glory are hard to copy.

The former has a golden lineup of "Endorsement of the Central Political and Legal Committee+Tencent Video Production+Sun Honglei+500 Directors", which is an unofficial work that is difficult to shoot; The latter is authorized by the glory of the king for the first time, and has established contact with Penguin Film and Television since the stage of writing novels in Gu Man, and the drama series can even go to the space base when shaping the hero’s space career.

While making good use of the scarce value, Sweeping the Black Storm and You Are My Glory also have some "atypical" operating ideas.

In order to be different from the past detective dramas, Wu Bai used a lot of subjective shots such as "the protagonist’s perspective" in "Sweeping the Black Storm" to strengthen psychological description, which is usually more used in movies; "You are my glory" is different from the "rapid progress" of the general sweet pet drama. It was not until the 21 ST episode that the relationship was formally determined, and at the same time, it tried its best to describe the "grounded" side of the "ungrounded" career.

The scarcity of the theme provides the audience with a long-lost freshness. The atypia means that the production of high-quality modern themes is not only a production problem, but also a resource acquisition problem. The ability to control and integrate scarce resources will continue to be the advantage of the future platform.

Although the "film sense" of "Sweeping the Black Storm" is effective in both the subject matter and the shooting method, it also has the problem of "acclimatization".

Although the score of "Beizhenanyuan" is only 5.0, its photography and lighting team almost meets the requirements of film texture, but when the plot of a series is widely questioned, emphasizing texture is putting the cart before the horse; Douban 7.0′ s "Double Detective" is full of film resumes, which can’t save the slightly loose plot.

The exploration of film sense continues this season, but the IP that has been verified by the market has been questioned.

This is a season of collective decline in the word-of-mouth of grave robbery. The "Stealing Pen" series has just earned back a part of its reputation by Ultimate Notes, and it has been severely trampled by Genting Tiangong with a score of 2.6. As of press time, the douban score of Yunnan Worm Valley is 6.3, while the previous work Longling Cave has a high score of 8.3. The "Trio", which has been highly praised, has been questioned by the routine in this film.

"Yunnan Worm Valley" is the fourth ghost blowing lamp produced by the same team. How long can the long-term value of the drama IP last?

The last season of advance on demand

This is the last season of advanced on-demand existence, and the shutdown came by surprise.

On September 10th, Tencent Video rushed to Weibo for hot search in one fell swoop due to the adjustment of advance on demand. Since the Shanghai Consumer Protection Committee and China Consumers Association thought that "unlocking episode by episode" was unreasonable, Tencent’s video was adjusted in "Yunnan Worm Valley", and then the episodes on demand in advance can be unlocked. According to china securities journal, iQiyi and Youku will also follow up.

In the third quarter, advanced on-demand is still going on as usual and making steady progress.

According to Yunhe data, 46 advanced on-demand dramas were launched in 2021Q3, an increase of 9 over the same period of last year. Super-drama accounts for 41% of the total number of new dramas in the world, an increase of 11 percentage points year-on-year. In addition, the effective broadcast of the advanced on-demand drama series during the on-demand period was 600 million, an increase of 82% compared with 2020Q3; Among them, the on-demand content of "Sweeping Black Storm" effectively played more than 100 million yuan, creating a peak of on-demand content playback.

　

The "Sweeping the Black Storm", which set the peak of the broadcast, pushed forward the nodes that were ahead of schedule. The 28-episode "Sweeping the Black Storm" has been launched on-demand since 15 episodes. In the interview, Poison Eyes learned that many dramas have achieved good results in the third quarter, such as "You are my glory" and "The dust of the ages".

The audience seems to be used to showing their love and recognition for the drama series by pre-ordering. After unlocking "You are My Glory" in advance, you will see a large number of viewers who say "come with money" in the barrage. When "Sweeping Black Storm" was broadcasted, many people even asked "Is it possible to unlock it to the end with one button?" However, for a drama with poor reputation like "Eight Dragons", some people will question "How can this be on-demand in advance?"

This model, which survived for two years, came to an end on October 4th by three platforms. At present, only Mango TV and bilibili, two platforms that have started advance VOD, have not expressed their views.

Short-lived advance on demand was once a life-saving medicine invented by streaming media platform.

Judging from the financial reports of each family in the first half of the year, the trend of slowing down the growth rate of members continues further. In the first half of the year, the number of paying members of iQiyi Q1 increased by 3.6 million, while Q2 only increased by 900,000, and the growth rate declined. The number of paid members of Tencent Video reached 125 million, up 9% year-on-year, unchanged from the first quarter. Youku only disclosed the average daily paying users, which increased by 35% in the first quarter and 17% in the second quarter, but the specific figures are unknown.

Membership operation is the basic logic of streaming media, but the traditional mode of supporting membership growth has almost touched the ceiling, which makes several traditional streaming media platforms still in a state of narrowing losses but not turning losses into profits.

Iqiyi Q1 and Q2 have revenues of 8 billion yuan and 7.6 billion yuan respectively. Although they still face losses, the losses have been reduced for five consecutive quarters. The information revealed by Youku in the financial report also mentioned that the loss narrowed year-on-year, because of "rigorous investment in content and optimization of paid membership plan".

The form is critical, even to the point where the top management of the three platforms directly fired short videos at the network audio-visual conference. In recent years, the platform has also raised the price of members, launched a variety of preferential packages and other means, and advanced on-demand is also a product born in this form.

At the same time, advance VOD is also a way to transplant the fan economy to the drama series. It is no accident that the advanced on-demand mode was born in the American drama with a high vertical fans. It is one of the links of the huge fan economic industrial chain of the drama. At the same time that The Untamed released the advanced on-demand video, the title of Tencent video "Huang Goose Niang" was also widely circulated in Weibo, and users’ personification and emotional connection with the platform seemed to be deepening.

However, for producers, advanced on-demand can not bring C-end revenue. In these two years, advanced on-demand has not yet become one of the producers’ sources of income. Many producers don’t have the right to participate and know, and they don’t know when their plays will be on demand in advance.

Will there be a Netflix mode in which members can watch the complete works at one time after the cancellation of advance demand? In 2016 and 2017, when the members of the platform were crazy, "members read the complete works at one time" also appeared, but most of them were driven by high popularity starring, or a backlog drama with little impact on income.

The recent popularity of "Squid Game" has also made the comparison between Netflix mode and domestic streaming media a hot topic. One of the questions is whether it is possible for domestic streaming media to do less dramas with more money like Netflix.

Wu Yuefeng, manager of Fengjing Capital Fund, once analyzed in Weibo that iQiyi will launch 15-20 TV dramas and 3-5 variety shows in a quarter, so if it is dismantled, the cost of each drama will be only a few hundred million dollars, which can only maintain the overall qualified quality.

However, Netflix’s total operating cost last year was 20.4 billion US dollars (about 133.2 billion RMB), and this figure was as high as 10.4 billion US dollars (69.1 billion RMB) in the first half of this year, of which the single-season content expenditure was roughly 5-6 of that of iQiyi. However, the number of series produced by Netflix is not so much, and its heavy new works planned for 2021 are only 21.

Sharing Netflix’s huge content cost is global dumping. At present, Netflix has entered more than 160 countries around the world, and Latin America and Asia-Pacific even have about 1/2-1/3 users in the United States.

After the announcement of the end of advance on demand, the task of increasing the number of members’ subscriptions and the paid value of individual members has become more heavy. It’s just that unlike Netflix’s positioning as a global user, domestic streaming media platforms need to increase to the sinking market.

QuestMobile data shows that by October 2020, sinking users have occupied 58% (669 million) of the cmnet market, but the average monthly usage time of sinking users is only 140.1 hours, and those after 00 and 70 are potential people for further growth of the sinking market.

In this regard, streaming media is also making changes through hardware+software. For example, iQiyi has launched the iQiyi Extreme Edition for the characteristics of mobile phone use in the sinking market. The Extreme Edition is promoted to the sinking market. "I hope that after they see the higher quality film and television content, because the film and television content is produced by professional directors, screenwriters and actors, they can put more time on the film and television content." Gong Yu, founder and CEO of iQiyi, once told the media.

Tencent is involved, and the head company is absent

No matter from the number of broadcasts or broadcast data, Tencent video is the best in this quarter.

Tencent videos accounted for 13 of the TOP20 episodes in Q3, among which three solo dramas, Sweeping the Black Storm, You are my glory and Yunnan Worm Valley, took the top three. These three series are broadcast one after another for the S-class drama of Tencent Video this quarter, and Tencent also has such a happy trouble of "rolling itself".

(Source: Yunhe Data)

Driven by several major dramas in August, Tencent’s video performance in 2021Q3 was outstanding, with several major dramas launched continuously in summer, and the number of dramas on the whole network effectively played 31.2 billion, ranking first in the platform, but there was still a 12% decline compared with 20Q3. The effective broadcast of the whole network dramas of iQiyi and Youku were 28.5 billion and 14.9 billion respectively, down 20% and 17% year-on-year.

At the same time, the effective broadcasting of Mango TV and bilibili has improved.

Although dramas such as "Song of the King" and "Bailingtan" have insufficient reputation, they still drive the effective broadcast of Mango TV to increase by 3% year-on-year. Last year, bilibili entered the drama battlefield with a high-profile film "The Sky of Wind Dog Boys". This year, in Q3, new dramas such as "Double Mirrors", "Sudden Vacation" and "Best Friends" were added, and the effective broadcast increased by 26 times compared with the same period of last year.

Five platforms are fighting in the field of drama, and "theatrical" is the direction that all of them are exploring. However, compared with last year’s misty theater fire, this year’s theater performance is weak.

According to the TOP20 data above, there are two top 20 dramas in the Love Theater where Iqiyi focuses on sweet pet dramas, namely "A Life" and "Zhou Sheng as usual"-these two dramas are separated from a novel, telling the story of Shengchen Zhou and Shishi, and they are strictly one drama.

Mango’s monsoon theater, a fire, "I am quite good in other places", but unfortunately the follow-up is weak. Monsoon Theater does not have a strong collection of works like Fog Theater and Favorite Theater, and the commonality between works is not very strong. At present, the biggest common point among the works of Monsoon Theater is that "the number of episodes does not exceed 16", and the loose collection and the unity of form are still the idea of comparative satellite TV.

Practitioners who have been exposed to Mango TV told Poison Eye that Monsoon Theater also has some traditional satellite TV ideas in content selection and production. For example, the first version of the script "Mother-in-law’s Bracelet" was once considered to be not bloody enough, and the target was not sinking enough, so it was finally revised.

Mother-in-law’s bracelet

However, as a theatrical effect that has been verified to occupy users’ minds and form a brand effect, it will not be abandoned by the platform. The return of Misty Theater is just around the corner. According to informed sources, bilibili is also planning his own theater.

Compared with the competition of multiple dramas in the same period between platforms, the performance of the head company is much quieter.

Six head drama companies that often appear together in many statements: Noon Sunshine, Xinli Media, Ciwen Media, Yaoke Media, Huace Film and Television, and Ning Meng Film and Television, only noon handed over the highly acclaimed Children of the Qiao Family in the third quarter. Xinli Media is still spinning in the low-scoring Jin Yong drama.

In the past, among the listed companies, Tang De Film and Television broadcasted a small-budget sweet pet drama "The Secret of Hidden Grimes", and two dramas of Huanrui Century, Genting Tiangong and Song of the King, both suffered a decline in word of mouth. On the contrary, the "new forces" in the era of online drama performed well. The drama "Sweeping the Black Storm" produced by Wuyuan Culture was well received, and "Sailing: When the Wind blows" produced by Little Sugar Man also had a good score of 8.5.

In the last quarter of 2021, it may be that "Tencent involution" will enter the stage of all-platform involution. Four works of the Iqiyi Fog Theater will be broadcast one after another. The first one is "The Fog of the Octagonal Pavilion" starring Duan Long and Hao Lei; Tencent Video has a number of IP costumes in stock, such as A Sword in the Snow and A Twin Cities in the Mirror, while Youku holds a large number of online dramas to be broadcast, such as The Story of Xingfu’s Ice Rain and Fire.

But for the fans, perhaps the involution of the series is a great blessing.

Squid Game, a Korean drama under Netflix filter.

The screen disappearance of the beautiful man in ancient costume