The responsibility behind the star brand rollover aura can not be ignored

  Recently, the clothing brand "DSP" short down jacket founded by Joker Xue was notified and publicized by Shanghai State Administration for Market Regulation due to the unqualified filler. As soon as this matter came out, it caused widespread discussion in society. This incident is not only a simple quality problem, but also exposes the lack of responsibility behind the cross-border operation of stars-some stars enjoy the economic benefits brought by the "halo", but ignore the product quality and consumer rights, losing their basic responsibilities and bottom line as merchants.

  In recent years, with the rejuvenation of the consumer market, it is not uncommon for stars to create their own brands across borders, and various "street brands" are also emerging one after another. The business logic behind it is obvious-stars, as public figures, have a high reputation and a huge fan base. Their "aura" undoubtedly brings huge traffic and attention to the business fields they are involved in, and fans often spend a lot of money out of their love for stars and are willing to pay for them.

  Consumers believe in stars and love to spend, and stars should give back to consumers with better quality and service. However, in reality, from the clothing industry to the catering industry, star brands often "roll over". Star entrepreneurship should have been a beautiful thing of "two-way trip". Why is it always "opposite"? The reason is that some stars only enjoy the "halo" bonus blindly, but lack the sense of responsibility; Pursue economic benefits blindly and ignore quality problems. However, it must be understood that ordinary businesses still have to bear the responsibility to consumers, let alone stars who eat the "halo" welfare. While playing the signboard of a star, while doing immoral activities, how can what you do not make consumers feel chilling?

  The market needs industry norms, and stars should take responsibility. This requires them not only to pay attention to commercial interests, but also to the rights and welfare of consumers. In all aspects of production and sales, stars should actively participate in and supervise to ensure the quality and safety of products; When problems arise, stars should be brave enough to take responsibility and take timely measures to solve them, instead of trying to escape or shirk their responsibilities. In short, in cross-border operations, stars should not only be spokesmen of brands, but also be good image shapers of brands, and should have long-term vision and social responsibility. Only by taking a long-term view can we be stable and far-reaching. Focusing on "petty profits" and ignoring the rights and interests of consumers is tantamount to playing with fire and setting ourselves on fire.

  The unqualified sampling inspection of down jackets in Joker Xue is a wake-up call, reminding the stars that while enjoying the aura, they should also assume their due social responsibilities and obligations. Only by providing consumers with truly valuable products and services can we truly achieve a win-win situation of commercial value and social value.

What’s the weather like on New Year’s Day holiday? Travel must see.

  CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

  

  The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

  During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

  Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

  The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

  When cold air strikes, the smog will gradually weaken from north to south.

  This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

  In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

  Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

  Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

  On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

  The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

  Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

  Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

On New Year’s Day holiday, holiday markets around the country ushered in the peak of consumption, which became the key words.

Original title: Festival markets around the world are welcoming the peak of consumption, which is hot and prosperous.

During the New Year’s Day holiday, the holiday markets in various parts of China gradually warmed up, and people visited large collections and bought new year’s goods, which ushered in the peak of consumption everywhere.

At the end of the year and the beginning of the year, consumer activities such as the New Year Shopping Festival in Ningbo, Zhejiang Province have been carried out one after another. The major supermarkets and farmers’ markets have rich varieties and sufficient quantities of new year’s goods, and there are all kinds of special new year’s goods in various places. The authentic seafood in old Ningbo, such as yellow croaker and snail, has attracted many customers to stop and choose, and has become a hot spot for citizens to buy. Special foods such as oil zanzi and frozen rice candy carry many citizens’ childhood memories.

Ningbo citizens: It’s almost the Spring Festival. Come here to buy some new year’s goods, such as rice fat candy, braised bamboo shoots and yellow cakes, which my mother especially likes. You can buy them here.

With the approach of New Year’s Day, the flower market in Luzhou City, Sichuan Province ushered in the peak sales season. Flowers of various colors, such as Chinese rose, longevity flower, lucky strike, etc., are competing with each other, and flowers are hung with greetings such as "Happy New Year" and "Happy Family", and the breath of the New Year is blowing. Kumquat, cyclamen, Ilex verticillata and other flowers with bright colors and beautiful meanings are more popular.

In the New Year Street of Ji ‘an Trade Plaza in Jiangxi Province, holiday goods are dazzling, and stalls selling festive items such as dragon year element ornaments and couplets are particularly festive and eye-catching, attracting many citizens to stop and buy.

In addition to festive decorations, the flower market has also ushered in a prosperous period of sales.

As the New Year approaches, Fujian has issued policies and measures to expand consumption, and all parts of the province will simultaneously launch the theme promotion activities of "Spring Festival in New Year’s Eve". Provinces, cities, counties, political and banking enterprises will jointly carry out more than 3,000 online and offline activities, and issue more than 150 million yuan in coupons and consumption subsidies, which will promote the preferential benefits of all parties to more than 1 billion yuan.

During the New Year’s Day, the consumption of the tourism market was strong, and various activities and new scenes were launched to attract tourists. Wawu Mountain Scenic Area in Meishan, Sichuan Province has innovatively developed new consumption scenes such as starry campsite and hilltop coffee, which provides different choices for visiting the objective sea of clouds, enjoying the sunrise and experiencing the southern ice and snow world.

[Source: CCTV]
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What day, month and date is Christmas (when is Christmas)

Hello, everyone. Xiaole will answer the following questions for you. When is Christmas? Many people still don’t know when it is. Now let’s take a look!

1. Date of Christmas in 2020: Friday, December 25th, 2020.

2. Christmas, also known as Christmas Day, is translated as "Christ Mass", which originated from Saturnalia, the ancient Romans welcoming the New Year, and has nothing to do with Christianity. After Christianity prevailed in the Roman Empire, the Holy See drifted into the Christian system to celebrate the birth of Jesus. But Christmas is not the birthday of Jesus, because the Bible does not record the specific date when Jesus was born, nor does it mention the existence of such a festival, which is the result of Christianity absorbing ancient Roman mythology.

This article ends here, hoping to help you.

Why do Japanese eat KFC for Christmas? | A close look at Japan

"A Close Look at Japan" is a column set up by Chen Yaoshi, a writer living in Japan, in the interface news, telling about Japanese business and culture.
People in northern China eat jiaozi on the winter solstice, while Japanese eat KFC on Christmas. Trying to eat KFC on Christmas Eve is like trying to eat Haidilao at seven o’clock in the evening, because there are long queues at the gates of KFC, and no one has provided free tea, watermelon and manicure services.
However, even if you can’t get in line, there are ways. Many families will choose to go to the store or order a family bucket online to eat at home. After all, Christmas Eve should be spent with their families. Figures provided by the American fast food industry show that from December 20 to 25, 2018, KFC stores in Japan earned about 63 million US dollars, and Christmas Eve was a crazy night for KFC, with sales usually four or five times that of usual.
This phenomenon is a bit ridiculous. When I first spent Christmas in Japan, I was shocked by the long queue at the gate of KFC-KFC is called fast food for China people, and it is generally favored by couples of children and college students. Why did KFC become a Christmas dinner in Japan? Is it because the Japanese can’t afford to eat turkey and take KFC to deal with it?
In fact, it is not because the Japanese can’t afford to eat turkey, but because there is no turkey in Japan. In 1970, the first KFC in Japan opened, and the business was bleak. At that time, Japan’s economy had developed at a high speed, and KFC, which provided standardized and high-quality services, did not attract the attention of Japanese consumers.
But the Japanese like to celebrate Christmas. In the long time and space, this festival from the west has been widely accepted by the Japanese. In fact, the concept of Christmas spread to Japan during the Meiji Restoration. In 1892, Masaoka Shiki, a master of Japanese literature in Meiji period, wrote that "after Laba is a noisy Christmas". Just like what we said, "Don’t be greedy for children, it’s the year after Laba".
Although in the following years, whether Christmas should be celebrated has aroused widespread discussion in society, the theory of the opponents is very clear: Japan is not a Christian country, so why should it be celebrated? How should Japan’s own traditions be preserved?
However, Yanagita Kunio, the father of Japanese folklore, thinks that Christmas is just a traditional winter night activity in the East, covered with western pop elements … and the East has a tradition of celebrating the winter solstice night since ancient times. ….
It means that everyone is happy, so why be so serious? The Japanese people don’t care so much, and happiness is the most important thing. They soon enjoyed the fun of Christmas. Since around the 1910 s, Santa Claus, Christmas concerts and dances have come in droves, and major commercial organizations have tried their best to carry out various discounts and promotions. The whole December was immersed in a cheerful atmosphere.
Back to KFC. Before and after Christmas in 1974, KFC played a brainwashing slogan: "Of course, we must eat KFC at Christmas." I didn’t expect this strategy to be a great success.
It is said that this idea came to the manager of KFC in his dream at that time. After waking up, he quickly took a notebook and wrote it down. In addition to this slogan, he also suggested that KFC should launch Christmas package barrels during Christmas to attract consumers.
It is said that another reason is that several westerners living in Japan complained that they didn’t have a turkey dinner in Japan at Christmas, and the manager had a brainwave. So, buddy, come and have a KFC dinner. Anyway, it’s all chickens.
Since then, it has become a tradition to eat KFC in Japan for Christmas. In fact, there is commercial significance behind this. Although the Japanese have a long history of Christmas, they have not formed a unique culture, and what to eat at Christmas has always been a blank in the market. For example, it is a habit and custom to have a family reunion dinner and watch the Spring Festival Gala in China during the Spring Festival. But what to eat at Christmas, the Japanese have never had a fixed habit. Until KFC’s marketing strategy changed this situation.
Moreover, KFC in Japan later strengthened its Christmas significance. They said that KFC’s grandfather looked like Santa Claus … So more Japanese chose to see this KFC grandfather who looked like Santa Claus at Christmas.
Besides eating KFC, if you happen to be in Tokyo, it is definitely a big loss not to see the brightly lit city on Christmas Eve. Whether it is a commercial block or a small park, this day will be shrouded in gorgeous lights containing whimsy and creativity. The images of reindeer, Christmas tree and Santa Claus will be displayed in various forms, and the trees on the roadside will also be lit by various colors of lights.
A few years ago, on Christmas Eve, I walked alone in Marunouchi Street in Tokyo, and was deeply moved by the romance at night. It is said that more than 200 trees on this 1.2-kilometer-long road are lit with shining lights, and there are about 930,000 light bulbs here to illuminate my Little Paradise.
In fact, we don’t have to be too critical of the festivals that emerge from time to time today. The background of their existence may be the planning of businesses, such as shopping, eating and having fun. But what about this? The important thing is, if real life makes you feel bored, what’s wrong with having fun in a festive atmosphere?
(Note: This article only represents the author’s personal views. Editor’s mailbox: zhoujing@jiemian.com)
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Speeding up the construction of western talent center and innovation highland Chongqing international talent exchange conference was held

  From December 16th to 17th, Chongqing International Talent Exchange Conference was held in Chongqing. Important guests and experts from 42 countries, regions and international organizations participated in the grand event. At the closing ceremony, talents and projects in Chongqing were collectively signed. According to statistics, this year’s conference introduced 2954 talents and 206 projects.


The signing site of Chongqing International Talent Exchange Conference. Photo courtesy of the organizer

  Academicians and experts offer suggestions and suggestions around talent construction.

  "At present, the construction of a modern new Chongqing is in a critical period, which requires the active participation of talents and strong intellectual support." Yuan Jiajun, secretary of the Chongqing Municipal Party Committee, said in his speech at the opening ceremony, "We have vigorously implemented the strategy of scientific and technological innovation and strengthening the city with talents, cultivated and introduced all kinds of talents in an all-round way, and accelerated the construction of the western talent center and innovative highland."

  Up to now, Chongqing’s total talent resources exceed 6.3 million people, and its talent density ranks first in the west. There are 105 national science and technology innovation platforms, and 69 disciplines have entered the top 1% of ESI (Basic Scientific Indicators Database) in the world.

  What kind of talents are needed in the new round of scientific and technological revolution and industrial transformation, and how to cultivate and gather talents?

  "The major technological infrastructure is ‘ The heavy weapon of the country ’ It has the unique advantages of cultivating, condensing talents and promoting international scientific and technological cooperation. " Bai Chunli, an academician of the China Academy of Sciences, said that he made a statistic and found that 30 of the Nobel Prize in Physics since 1951 were obviously related to major scientific and technological infrastructure, accounting for 48% of the prize-winning proportion. The major scientific and technological infrastructure is also an important platform for international scientific and technological cooperation and the implementation of international science plans. At present, China is in a critical period of accelerating the realization of high-level scientific and technological self-reliance and building a world-class scientific and technological power, and talents are the first resource.

  Bai Chunli said: "We must give full play to the unique role of the cradle of major scientific and technological infrastructure talents, so that these high-level scientific research platforms can continuously feed back the cultivation of talents and continuously improve the independent training ability of basic research talents."

  "Since the reform and opening up, the overall development trend and scale of talents in China are very good. The problem we are facing now is that there are many general talents and many strong talents, but the more we go up, the less top talents there are. " Shi Yigong, academician of China Academy of Sciences and president of West Lake University, put forward three suggestions on how to maintain the leading position of top talents. The first is long-term trust and stable support; Secondly, attach importance to young talents and support young people; Third, open cooperation, diversification will bring innovation drive.

  "I chose to join Changan Automobile because Changan Automobile has strong scientific and technological innovation. I chose to come to Chongqing Liangjiang New District because it has a solid industrial base, a vast market space and a high degree of openness. " Klaus Chijola, vice president of Chongqing Changan Automobile Company, mentioned the reason why he became attached to Chongqing in his keynote speech. He introduced that with the increasing globalization trend, Changan Design Center, as an important part of Changan Automobile, has formed an international professional layout. At the same time, Changan Automobile continuously integrates excellent human resources, promotes excellent product design, and strives to build a new global strategic partnership.

  Promote the talent chain and empower the industrial chain.

  This year, Chongqing proposed to build the strategic layout of "416" scientific and technological innovation and the construction of "33618" modern manufacturing cluster system, closely following the layout of talent chains in key industrial chains, and Chongqing played a "combination boxing" to attract outstanding talents to innovate and start businesses in Chongqing.

  At the opening ceremony, Chongqing’s scientific and technological research project "Revealing the List" was released, with a total of 28 projects covering intelligent networked new energy vehicles, advanced materials, intelligent equipment and other fields, with a list amount of 221 million yuan. Highlight the needs of the industry and the ability of innovation, and set up a high-level research team by giving play to the role of leading talents as "head geese" to concentrate on collaborative research.

  "Chongqing’s good talent base and scientific research advantages are important reasons for attracting our team to participate in this competition." Liang Feng, the winner of the "Xingyu Cup" International Innovation and Entrepreneurship Project Competition, "Research and Development of Multi-gene Combination Therapy for Anti-tumor and Anti-vaccine Based on MRNA Platform", said that he was going to set the research and development and manufacturing center of anti-tumor vaccine project in Chongqing. In this competition, a total of 1,369 outstanding talents competed with innovative and entrepreneurial projects, and 1,069 household units launched 19,000 positions to attract talents.

  At the closing ceremony, talents and projects were introduced for centralized signing cooperation. Of the 2,954 talents introduced by this year’s conference, 1,637 were involved in the "33,618" modern manufacturing cluster system, accounting for 55.42%; Among the 206 imported projects, the top three imported projects are manufacturing, information transmission, software and information technology services, scientific research and technical services.

  This time, a series of policies, such as the digital platform for talent work in Chongqing, the new Chongqing talent loan and the new Chongqing talent insurance, were released to facilitate the development of talents.

  In the next step, Chongqing will further implement the strategy of scientific and technological innovation and strengthening the city with talents, improve the overall intelligence, talent concentration, strategic support, policy competitiveness and ecological conservation in an all-round way, and build a platform and create opportunities for all kinds of talents.

(Editor: Han Mengchen)

Get international recognition! JD.COM was selected into the Dow Jones Sustainable Development World Index for the first time.

Recently, the Standard & Poor’s Dow Jones Index (S&P DJI) announced the results of the annual review of the Dow Jones Sustainability Index (DJI). JD.COM Group was selected into the Dow Jones Sustainable Development World Index for the first time for its outstanding performance in ESG (environment, society and governance).

DJSI is a floating-adjusted market value-weighted index, which is based on environmental, social and governance (ESG) Standard-screened enterprises measure performance. DJSI, including the Dow Jones Sustainable Development World Index, was launched in 1999 and is the first series of global sustainable development benchmark indexes on the market.

JD.COM Group’s Report on Environment, Society and Governance in 2022 shows that in the changing year of 2022, JD.COM, born from reality, deeply realized the great responsibility of adhering to sustainable development, and the importance of ensuring the smooth, stable and reliable social supply chain, as well as the value of helping the transformation and upgrading of the national supply chain and high-quality development. Therefore, JD.COM Group has coupled the concept of enterprise sustainable development with the value proposition of "responsible supply chain", more firmly promoted the continuous optimization of environment, society and governance, and responded to uncertainty with a more steady attitude.

In terms of sustainable development, by the end of 2022, the cumulative number of circulating express packages of Jingdong Logistics has exceeded 220 million times, and 200,000 circulating green boxes have been put into normal operation in 30 cities, with a cumulative number of 20 million times. JD.COM has installed distributed photovoltaic power generation systems in 23 intelligent industrial parks, and JD.COM’s "Asia No.1" Xi ‘an Intelligent Industrial Park has become the first logistics park in China to achieve carbon neutrality, and has put in large-scale electric vehicles and put on hydrogen energy transportation lines nationwide. In terms of supporting employment and employee care, JD.COM has created 290,000 new jobs in the past three years, and the salary and welfare expenditure of front-line employees has reached 106.5 billion yuan. It has invested 10 billion yuan to set up a "housing security fund" for employees, and will invest more than 6 billion yuan to build a "JD.COM Youth City" employee housing project. In terms of rural revitalization, JD.COM has served agricultural modernization with the ability of the whole industrial chain, helped small farmers integrate into big industries and connect with big markets, and in less than three years, it has driven rural areas to achieve over one trillion output value and helped millions of farmers to increase their income; At the second JD.COM Agricultural Special Shopping Festival held in September this year, JD.COM helped more than 2,000 agricultural characteristic industrial belts to achieve high-quality development.

JD.COM Group takes "success in the right way" as its business belief and compliance as its foundation, so that the concept of "compliance is development" is deeply integrated into all businesses, and it insists on commercial success through compliance governance. At the beginning of 2023, JD.COM Group formally established a board-levelESGWomen account for nearly 43% of the committee and the board of directors, which supervise and guide related matters such as climate, environment, risk, health and safety, business ethics, product safety and service, diversification and inclusiveness.

In October, 2023, JD.COM Group joined the latest sustainable development initiative of the United Nations Global Compact. At the same time, in the latest "Accelerating Progress" initiative launched by the United Nations Global Compact, JD.COM is willing to take the lead in making a commitment on the related goals of "gender equality", and will continue to promote the concept of sustainable development and corporate social responsibility, and contribute "JD.COM Power" to the realization of global sustainable development goals.

As a technology and service enterprise based on supply chain, JD.COM takes "technology-oriented, committed to a more efficient and sustainable world" as its mission, insists on doing practical, valuable and long-term things, and works with all sectors of society to draw a beautiful, green and win-win sustainable development picture in a pragmatic and innovative spirit.

Original text transferred from: Xinhua Finance
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Yu Jian | My Three Favorite Movies

The three movies I like are difficult to choose. There are too many good movies. Mencius said, "Enrichment is beauty." As far as aesthetic enrichment is concerned, I think that in the twentieth century, movies surpassed literature. Kafka, Joyce, Proust and Lu Xun are quite substantial, but entering these texts also requires strong patience. Modern art is too poor, leaving only some boring ideas. Cheng Hao said: "If you can’t keep it, just talk." Art can’t kill time if it can’t be preserved. I can stay in the Louvre all day. I have also been to Pompidou many times, each time for no more than a quarter of an hour. For twenty years, I watched a movie almost every day. Not Hollywood movies, of course, but those so-called "art movies". The word "art film" is not frivolous, it is a bit like the position of "novel" in the 19th century.

Sitting in a dark room for two hours can get the sense of fulfillment brought by Cao Xueqin, Jinling Xiaoxiaosheng, Joyce and Proust. Only Ferini, satyajit ray, Bresson, Abbas and antonioni can do it. Tell me about three recent movies.

Movies are obviously the metonymy of the world. Taoism is natural. This sentence of Laozi is directly the essence of the film.

There is always a "nature" hidden in the cinema.

48 China brands have entered the list of "Top 500 World Brands".

Beijing business today News (Reporter Jin Chaoli Cheng Liang) Recently, the World Brand Lab’s 2023 Top 500 World Brands list was announced, and 48 China brands entered the list of Top 500 World Brands. At the same time, 35 leading brands such as China Air China, Changhong and Haier Zhijia were selected as "2023 China Brand of the Year Award".

According to relevant analysis, the outstanding performance of domestic enterprises in brand first comes from continuous technological innovation and brand innovation, and constantly injects connotations such as fashion, trend and intelligence into brands, and promotes brand rejuvenation and upgrading, thus building their own industrial ecological moat.

According to the data, the "Top 500 World Brands" is judged on the basis of the brand’s world influence. The so-called brand influence refers to the brand’s ability to open up the market, occupy the market and make profits. According to the three key indicators of brand influence, namely, market share, brand loyalty and global leadership, the World Brand Lab comprehensively scored more than 8,000 famous brands around the world, and finally launched 500 most influential brands in the world.

Cohesion of Multi-forces Lifelong Learning Platform, Telling the Truth and Promoting the Healthy Development of Short Video Ecology

On December 16th, the short video eco-chain empowerment conference "Towards a Beautiful Peer" ended grandly. The conference was guided by Hefei Culture and Tourism Bureau and the Propaganda Department of Baohe District Committee of the Communist Party of China, hosted by the lifelong learning platform, and co-organized by Anhui Electronic Commerce Association and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base. The government, media organizations, short video industry experts and scholars gathered together to make suggestions and suggestions on promoting the ecological and healthy development of short video.

The openness and inclusiveness of short videos provide opportunities for the public to express themselves, and more and more people are involved in the new format of short videos. The "China Online Performance (Live and Short Video) Industry Development Report (2022-2023)" issued by China Performance Industry Association shows that by 2022, the number of anchor accounts has exceeded 150 million; There are more than 1 billion accounts of content creators. In the field of short video, creators need to continuously output high-quality content in order to achieve benign and healthy development, and only by maintaining their own professionalism can creators have the opportunity to gain a long-term foothold in the industry and gain value. The two complement each other and are inseparable. As a new force in the short video ecology, we will truly empower every ordinary person’s short video creation journey through high-quality courses and services, and help the healthy development of the short video ecology.

"Telling the truth is not only a learning platform to help students grow up, but also a promoter to help the healthy development of the industry. It has formed a closed-loop ecology with users and industries." Tian Na, Chief Teaching Operating Officer of Telling the Truth, shared at the conference that the short video course of Telling the Truth has three core advantages: professional and easy-to-understand content system, refined service and innovative technology. Telling the truth builds a professional and easy-to-understand content system, lowers the learning threshold of students, consolidates the basic knowledge of students, and helps users build a personal ability system through a series of practical cases, detailed disassembly, high-level personalized content creation and special ability improvement. In terms of refined services, telling the truth provides users with efficient services through multi-dimensional measures. Lecturers and class teachers will provide intimate guidance and practical explanations for students during the learning process, and do their best to respond positively, so that everyone can learn and study anytime, anywhere. In terms of innovative technology, telling the truth introduces AI intelligent planning teaching, forming a teaching closed loop of professional evaluation, planning study, course study, learning evaluation and plan optimization to help everyone improve learning efficiency and effectiveness. These three abilities have not only become the basis for supporting the growth of users, the kinetic energy for the healthy development of the industry, but also make users feel more and more experienced in telling the truth. The data shows that the favorable rate of telling the truth course has reached 98.5%.

When talking about future planning, Tian Na said: "The quality of the course is the fundamental reason why students choose to tell the truth, and it is also a hard power. Telling the truth will launch the short video version 4.0 course, which will once again bring students a double improvement in learning experience and learning effect. " ChatGPT is integrated into the new curriculum, which can provide help and suggestions for users in the process of account naming, account track selection, copy generation, video generation, data analysis, optimization suggestions and so on. At the same time, the new course is also equipped with four learning service columns, five practical tools and anchor growth plan, which reduces the difficulty of video content production from multiple dimensions and makes users more willing to learn and try.

In terms of soft power construction, telling the truth will also gather many forces, empower ordinary people to create a journey, and promote the positive cycle of short video and ecological health. In the future, Telling the Truth will continue to hold short video contests, and students will be selected for incubation to help build high-quality content ecology. At the same time, Telling the Truth also actively cooperates with authoritative organizations in the industry to promote the sound development of the industry. On the one hand, Telling the Truth and Anhui E-commerce Association jointly established the "Short Video Special Committee" of Anhui E-commerce Association, which will actively promote the healthy development of the industry through a series of exchange activities, national industry research, promoting participation in the formulation of relevant industry standards, launching industrial incubation pilots, and training talents. On the other hand, Telling the Truth and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base jointly released the "Short Video Talent Incubation Plan", which will link upstream and downstream resources, establish talent delivery channels and mechanisms, and provide content, technology and resources support for outstanding students of Telling the Truth through activities such as the Telling the Truth study season and the Telling the Truth public welfare class, so as to cultivate more excellent short video creators and assemble more partners to jointly promote the development of the industry.

As a lifelong learning platform focusing on personal value improvement, telling the truth will not forget the initial heart, continue to spread knowledge, and help more students break through themselves and shine in the short video field. At the same time, Telling the Truth will also unite more professional organizations to promote the rapid development of short video ecology in a healthier direction and meet a broader future.