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Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

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source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

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On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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Editor in charge:

　　On July 1st and September 1st this year, the State Bureau for Letters and Calls successively opened a "channel" for letters and visits on mobile phones — — The mobile phone petition platform and WeChat WeChat official account will further broaden the channels for expressing people’s demands. These new channels for letters and visits have been in operation for nearly half a year. What is the effect now?

　　What about the new channels of letters and visits such as mobile phone platform and WeChat?

　　By the end of November, there were over 60,000 registered users and 80,000 letters and visits.

　　"It’s great, you don’t have to go out and move your fingers, and the problems reflected will be solved!" Not long ago, Wang of Huai ‘an City, Jiangsu Province reported the inconvenience caused by the renovation of dangerous bridges in the village through the online petition platform. The next day, she inquired that the Jiangsu Provincial Bureau for Letters and Calls had accepted it. On the fourth day, the local government began to solve the problem.

　　On January 1, 2015, the State Bureau for Letters and Calls established and operated the National Information System for Letters and Calls, realizing the nationwide "One Netcom" with vertical connectivity to towns and streets and horizontal coverage of relevant responsible departments.

　　On this basis, on July 1st and September 1st this year, the State Bureau for Letters and Calls successively launched the mobile phone petition platform and WeChat WeChat official account, making it more convenient and efficient. The process and results of the petitions handled by the masses through the mobile phone petition platform can be inquired, tracked, supervised and evaluated. The reporter saw on the WeChat WeChat official account of the State Bureau for Letters and Calls that WeChat official account currently has three functions: information on letters and visits, guide to letters and visits and online letters and visits. By paying attention to this micro-signal, you can submit a complaint request or make suggestions in the online letters and visits channel, and you can also inquire about the handling of letters and visits and evaluate your satisfaction.

　　By the end of November, more than 60,000 users had registered through the mobile phone petition platform of the State Bureau for Letters and Calls and WeChat WeChat official account, and the number of petitions reached 80,000. At the same time, all parts of the country have followed suit. 14 provinces including Anhui, Hunan and Xinjiang have set up mobile phone letters and visits, and 21 provinces including Hebei, Inner Mongolia, Guizhou and Gansu have opened WeChat letters and visits. Online letters and visits have gradually become the main channel for mass letters and visits.

　　How to make online letters and visits efficient and transparent?

　　The process, methods and results are all open online, so that the masses can become "supervisors" and "referees" of letters and visits.

　　"This platform can see every step of the specific process, just like online shopping can see whether the seller has delivered the goods and where it has gone. It is really convenient." Bao, from Haiyang City, Shandong Province, reported the damage of the road in front of his house through online letters and visits, and received a reply on the same day.

　　On July 1 this year, the State Bureau for Letters and Calls promulgated and implemented the Measures for Simple Handling of Letters and Visits (Trial), which requires that opinions should be given within 10 working days after accepting the letters and visits that can be handled simply, so as to accept and handle the letters and visits more conveniently and quickly.

　　At the same time, according to the "Regulations on Letters and Visits" and the "Working Rules for Online Handling of Letters and Visits (Trial)" of the State Bureau for Letters and Calls, all localities have standardized the letters and visits business, so that there are rules to follow. Twenty-four provinces, including Shanxi, Jilin and Ningxia, have formulated rules for handling online letters and visits, further optimizing business processes and putting standardization requirements throughout the whole process.

　　"Relying on the national petition information system, the handling process, handling methods and handling results of petitions can be made public online, and petitioners can inquire about the handling process and results at any time, avoiding going back and forth." In addition, the State Bureau for Letters and Calls also said that it is also the focus of online letters and visits to let the masses evaluate the solution of the letters and visits, let the masses become "supervisors" and "referees" in the work of letters and visits, and actively guide the petitioners to evaluate their satisfaction. At present, the State Bureau for Letters and Calls has revised and improved the satisfaction evaluation method, and promoted all localities to improve the participation rate of the masses and the satisfaction rate of the masses.

　　How do large and small systems break through the "barriers"?

　　Integrate the scattered "small windows" of letters and visits, and "one netcom" allows the masses to travel less and benefit more.

　　At present, the State Bureau for Letters and Calls has realized the interconnection with 31 provinces (autonomous regions and municipalities) and the provincial, municipal and county-level letters and visits working institutions of Xinjiang Production and Construction Corps, more than 80,000 functional departments and towns (streets), and 33 central and state organs and ministries.

　　At the same time, all localities are also stepping up efforts to promote the integration of resources on the online petition platform at the same level. Tianjin, Zhejiang and other places have connected the leadership mailbox with the petition information system, and integrated the scattered online petition "small windows" into an online complaint hall to reduce repeated complaints from the masses and repeated referrals from departments, thus realizing "one netcom". Jiangxi, Shandong, Hubei and other places have established self-service facilities for online letters and visits in counties and townships to better facilitate the masses. From January to November this year, the number of online letters and visits nationwide was 971,000, up 102% year-on-year, which effectively reduced the cost of letters and visits by the masses and realized that the masses traveled less and benefited more.

　　The relevant person in charge of the State Bureau of Letters and Calls said that in recent years, various localities have made great efforts to solve problems, and a number of letters and visits have been effectively resolved. However, in some places, problems were not handled in time and were not solved in place, which led to repeated online complaints; In some places, the previous "handling opinions" are used as the handling results of the backlog report, but the problem of letters and visits has not been substantially solved, and there is a problem of "doing without finishing", so it is necessary to continue to intensify efforts to resolve it.

　　According to the introduction of the State Bureau for Letters and Calls, after continuous adaptation and improvement, the national information system for letters and calls has been running smoothly on the whole. Next, efforts should be made to improve the application and optimize the functions. At present, the coverage of the national petition information system has basically achieved the "vertical to the end" of the five-level petition work institutions at the national, provincial, municipal, county and township (street) levels, but there is still a problem of incomplete coverage of functional departments in most places horizontally. The next step will focus on promoting the full coverage of the application of the petition information system by functional departments.

　　[quick review of literary travel]　　

　　Speaking of fitness, many people have a common language. A good friend mentioned that he has been "stepping on the spot" between various new gyms recently. Different from the traditional gym, in this new gym, a bracelet can "win the world" — — When entering the door, the smart bracelet will start immediately after face recognition; As soon as the bracelet is used for induction, the locker automatically opens; Close to the treadmill with a bracelet and start the smart shower with a bracelet … … The smart bracelet has become the "master key" to open all aspects of fitness.

　　If the hand band is intelligent in presentation, then the real-time data updated in the mobile phone at any time will become the "burner" of intelligent fitness: the physical measurement report of the intelligent body measurement instrument will be used, and the data such as distance, duration and calories during exercise will be uploaded to the App in real time. The artificial intelligence system can accurately determine the data such as action rate and weight in real time, so as to update the training scheme in real time. This kind of service content has made many young people who are keen on weight control and precise exercise hooked up.

　　What is even more relaxing is that this gym has even introduced a flexible payment method: consumers no longer need to apply for a card, but pay monthly or even once. In this way, going to the gym is as convenient as going to the convenience store downstairs.

　　Market competition, big waves wash sand. With the attack of "internet plus", new technology and physical fitness are combined, adding new content, new ecology and new markets: the diversified smart wearable devices within reach, the sports track charts exposed from time to time in the circle of friends, and the increasingly popular fitness videos on the platforms such as Aauto Quicker in Tik Tok, etc., all interpret the extension effect of this "internet plus" to the extreme.

　　Indeed, the power of science and technology not only helps athletes to achieve better results on the field, but also penetrates into the daily life of the people, and injects more strength into the development of sports and fitness industry.

　　This power is embodied in the process of accelerating the dream pursuit of sports powers — — Not long ago, China issued the National Fitness Program (2021— In 2025), it is proposed that sports enterprises should be encouraged to use such means as "going to the cloud to give wisdom" and "sports bank" to promote the digital transformation of the sports industry and the coordinated transformation of the entire industrial chain with data empowerment. When the sports industry plugs in the wings of science and technology, it will find a new breakthrough for empowering the whole people to keep fit.

　　This power is embodied in the practice of improving the quality of sports services — — In addition to sports App, local sports departments are also trying to use App software to promote public sports service platforms, and even purchase sports public services through government subsidies. This not only revitalizes some sports venues, but also makes it more convenient for sports enthusiasts to book sports fitness venues with their mobile phones, thus enjoying more convenient sports services.

　　With the power of science and technology, it seems that my friend doesn’t have to dwell on dazzling choices any more, and he can go straight to the science and technology fitness center. However, in addition to her joy, she also felt sorry for the author that the community where she lived in the past was equipped with a plastic runway, which was very convenient for running and fitness. Nowadays, the new house we moved to is in an old residential area, and the whole family is distressed because there is no suitable running place around. Comparatively speaking, going to this new gym is a bit out of place for children and the elderly.

　　From this point of view, how to let the people enjoy the close-at-hand, beautiful and high-quality fitness service is the key to the industry’s urgent efforts. Although science and technology can make the fitness industry fly very high and far, the goal of taking off is still to let the people reach the other side of physical fitness. To continue to fly, we must work hard to improve the quality and level of service.

　　In fact, China has the largest middle-income group in the world and the second largest consumer market in the world. With the upgrading of consumption, China’s fitness market has great imagination. Even if the penetration rate is only about 10% in the future, it will take the lead in the global fitness market.

　　With creative planning, we can take off with imagination: carry out differentiated competition and intensively cultivate in the segmentation field; Empowering the sports equipment industry with science and technology to promote transformation and upgrading; Pay attention to the combination of online and offline to enhance user stickiness; Extend the industrial chain and find profit growth points such as big health industry … … Facts have proved that only innovation can promote the upgrading of service quality and win the favor of consumers with high-quality services. (Villi)

"Give life to time, not time to life." On March 27th, 2024, the new product launch conference of TimeShop, a well-known health brand, was successfully held in J Hotel on the 105th floor of Shanghai Tower, the tallest building in China. At this new product launch conference, TimeShop, together with Athena Chu, the brand’s first image ambassador, industry opinion leaders and the general anti-aging crowd, witnessed the brilliant appearance of "Ziguang Treasure Box" double-cabin drink.

TimeShop, a health brand that has emerged in China and Hongkong since 2019, has always adhered to the concept of "gathering top scientific research experts and researching formulas suitable for Chinese physique". It adheres to the principles of "cutting edge", "high efficiency" and "safety" and is committed to providing one-stop anti-aging solutions and high-quality health products to consumers around the world. Today, TimeShop not only cooperates with retail giants such as Watsons, but also is widely distributed in drugstores, pharmacies, Facebook live broadcast platforms and e-commerce, and its product quality is deeply trusted by consumers.

At the press conference, Jimmy, representative of TimeShop, introduced the brand and its latest research results in detail. He said: "Although it was generally believed that high-quality health care products could only be purchased from abroad, in fact, not all imported products are fine. TimeShop firmly believes that in the highly competitive market, only with the best quality products can it stand out. We turn the latest scientific research results into products, so that consumers can enjoy the most advanced scientific research results, thus improving health and preventing diseases more effectively. "

Later, he further pointed out that, especially in the field of anti-aging, TimeShop’s products are dedicated to helping users to glow with health and vitality and remain youthful and beautiful. The new product-Double-compartment drink released this time, with its characteristics of double-compartment flash filling and internal repair and external supplement, not only supplements nutrients needed by the body or skin, but also repairs cells from the inside out, which fundamentally improves health.

It is worth mentioning that one of the highlights of this conference is the stunning appearance of Athena Chu, the brand’s first image ambassador. She took a double-cabin drink on stage and said, "It is very important for me to maintain a good skin and mental state, so I often choose TimeShop products to supplement my body’s needs. Double-compartment drink is my personal favorite beauty drink. It has a unique appearance, with a cell compartment above it, which contains highly active ingredients and can play a role in cells. The liquid below can supplement the nutrients needed by the skin. This design idea from inside to outside and from outside to inside is very unique. "

In addition, many experts and experts in the field of anti-aging also expressed their love for the "Ziguang Treasure Box" double-cabin drink. A well-known KOL praised: "TimeShop always adheres to science-based, user-oriented and continuous innovation and progress. I deeply trust its quality and professionalism. "

With the successful conclusion of the new product launch conference, the participants got a deep understanding of TimeShop’s anti-aging vision and the charm of "Ziguang Treasure boom" double-cabin drink. In the future, I hope TimeShop can continue to uphold its original intention, provide better products and services to consumers around the world, help more people improve their health, improve their quality of life, and enjoy the good times of youth and vitality. At the same time, we also expect TimeShop to become the pride of China and bring its brand to a broader market.

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun

　　"get up! People who don’t want to be slaves … …”

　　1935年，中华民族生死存亡的危急时刻，电影《风云儿女》上映，从此，字字铿锵、句句雄壮、旋律激昂的主题歌《义勇军进行曲》成为中华民族解放的号角。

　　1949年9月，中国人民政治协商会议第一届全体会议上，《义勇军进行曲》被选为代国歌，在10月1日的开国大典上第一次在天安门广场奏响。之后，它从694首歌词和632首曲谱中胜出，最终正式成为中华人民共和国国歌。

　　作为中国“第一声音”，《义勇军进行曲》一直是凝聚中华民族力量、唤醒中华民族精神的铿锵之音，代表着国家主权与民族精神，在无数场合让亿万中国人心潮澎湃，为实现中华民族伟大复兴注入力量。

　　国歌是国家的象征和标志。2004年3月，十届全国人大二次会议通过宪法修正案，正式规定中华人民共和国国歌为《义勇军进行曲》。2017年10月1日起，《中华人民共和国国歌法》正式施行，国歌有了一部专门的法律。

　　国歌法的背后，有着很多难忘的回忆。尤其值得一提的是，国歌法的诞生与一位音乐家和一位作家紧密相关。新中国成立70周年之际，《法制日报》记者走近那些曾为国歌立法奔走呼号的人物，重温国歌法背后的那些温暖故事。

　　于海：十年提案为国歌立法

　　9月7日，北京朝阳规划艺术馆，报告厅里座无虚席，一场两个小时关于国歌的讲座燃爆全场。宣讲人是中国人民解放军军乐团原团长、国家一级指挥，十一届、十二届全国政协委员于海。值得一提的是，这是他为国歌作的第70场专题宣讲，新中国成立70周年之际，这场讲座更有了特殊的意义。

　　宣讲前，于海接受了《法制日报》记者采访。他拿出厚厚的几大袋材料，里面是他多年来仔细整理积累的相关资料和几十个不同版本的国歌曲谱。40多年的军旅生涯中，于海指挥演奏最多的就是我国的国歌。国歌的每一个字、每一个音符都已渗透进他的生命。

　　作为解放军军乐团总指挥，于海曾四次参与天安门广场阅兵，他也被外界称为“指挥演奏国歌最多的人”，见证了共和国走向复兴的一个个历史瞬间。

　　一次次站在天安门广场完成国庆阅兵的军乐演奏重任，一次次见证了激动人心的时刻和大国庆典的辉煌，一次次饱含感情的演奏，不知不觉已经成为他生命中不可分割的一部分。于海对国歌的守护可以说至死不渝，一个最好的例证，就是他连续十年呼吁为国歌立法。

　　As the highest-standard ceremonial troops in the country, the PLA Military Orchestra undertakes the music performance tasks of major ceremonies, important meetings and welcoming state guests of the country and the army. Yu Hai and his comrades-in-arms also began to go abroad and participate in international music exchange visits to show the world the brand-new style and features of China. Because of his work, Yu Hai has played national anthems in many countries. However, he gradually discovered that some literary and art groups at home and abroad made mistakes in playing our national anthem, which was not accurate and standardized, and the version of the national anthem was not uniform, which was very chaotic.

　　What worries him even more is that some people’s awareness of the national anthem is particularly weak. Many people don’t know the lyrics of the national anthem and can’t recite the lyrics of the national anthem, so the spirit of the national anthem can’t be passed down well. Yu Hai still remembers one thing, which was a meeting he once attended. Before starting, the participants had to sing the national anthem. In the discussion that followed, some participants asked whether the national anthem was out of date. Do the lyrics need to be changed in peacetime? "The national anthem is a symbol of national sovereignty and must not be changed at will." Yu Hai retorted on the spot: "The oldest Dutch national anthem in the world has a history of more than 400 years and is still being sung today; The French are romantic and casual, and the "La Marseillaise" is very combative, and it has never changed. Why should our national anthem be changed? The most important thing is that our national anthem reveals the national spirit of courage, unity, cooperation and perseverance, which cannot be changed! "　

　　"Our national anthem is only 84 words, 37 bars, and it only takes 46 seconds to play and sing. But it is a sign of a country’s independence and self-improvement. " Talking about his original intention to protect the national anthem, Yu Hai told reporters that the national anthem embodies all the struggles that the Communist Party of China (CPC) led the people to strive for national independence, people’s liberation and realize the country’s prosperity and people’s prosperity. It is a strong melody that inspires people to forge ahead courageously, a vivid teaching material for patriotic education, and the strongest voice in the hearts of 1.4 billion people in China. But for a long time, the legal provisions on the national anthem in China are almost blank. Except that the Constitution clearly stipulates that National Anthem of the People’s Republic of China is March of the Volunteers, there are no other provisions on the use of the national anthem at the legal level. "Through legislation, the important position of the national anthem as the first voice of People’s Republic of China (PRC) has been determined, and it can enjoy the same protection as the national flag and national emblem." Yu Hai said.

　　In March 2008, Yu Hai, who attended the Chinese People’s Political Consultative Conference meeting for the first time as a member of Chinese People’s Political Consultative Conference, proposed to legislate for the national anthem. He made the same proposal every year for the next ten years. His persistence has even been joked by other members as a contemporary "Xianglinsao". However, Yu Hai never gave up and always insisted on legislating the national anthem.

　　Finally, on the afternoon of September 1, 2017, in the tenth year of Shanghai’s persistent proposal for national anthem legislation, the 29th session of the 12th the National People’s Congress Standing Committee (NPCSC) voted to pass the National Anthem of the People’s Republic of China Law. At that time, Yu Hai, who was preparing to return to Beijing at Changsha Airport in Hunan Province, received a WeChat from the person in charge of the the National People’s Congress Standing Committee (NPCSC) Law Committee: "The legislative vote on the national anthem of the National People’s Congress Standing Committee (NPCSC) just passed this afternoon! Your persistence, your efforts and your contribution have finally come to fruition! "

　　And that day happened to be Yu Hai’s 62nd birthday. Yu Hai was so excited about this that he couldn’t help but sigh that it was destiny takes a hand, and he received the best birthday gift of his life on a special day.

　　Today, the 64-year-old Yu Hai has not stopped. He began to shoulder the heavy responsibility of preaching the history of the national anthem, and often went to some institutions, schools and enterprises to give lectures to publicize and preach the knowledge related to the national anthem. "The national anthem is the voice image of the country. I hope that everyone who has heard my preaching can know the importance of safeguarding the dignity of the national anthem, and love the country and the Chinese nation more. " Yu Hai said.

　　Aikebaier Mi Jiti: Give the national anthem a clear legal status.

　　Mi Jiti clearly remembers that the time when he received the phone call that excited him was at 10: 56 am on April 19th, 2017. On the phone, the relevant staff of the National People’s Congress Standing Committee (NPCSC) Law Committee told him that the national anthem was going to be legislated, and invited him to attend the legislative forum held in the organ of the National People’s Congress on the morning of April 27th. This means that, from the second session of the 12th Chinese People’s Political Consultative Conference Conference in 2014, the "Proposal on Amending the National Flag Law to the National Flag and Anthem Law" was put forward, and the efforts made by Akbar Mi Jiti for the national anthem legislation have blossomed and borne fruit for four consecutive years.

　　Member of the 11th and 12th Chinese People’s Political Consultative Conference, former editor-in-chief of China Writers, former deputy secretary of the Party Committee of China Writers Publishing Group, former deputy director of the Management Committee, deputy director of the Film and Television Committee of the Chinese Writers Association, and executive vice president of the China Film Literature Society … … Mi Jiti has many titles, but his favorite identity is a writer. As one of the outstanding representatives of Kazak people in 56 ethnic families, Akbar Mi Jiti has created a large number of literary works. The emergence of Mi Jiti’s legislative proposal for the national anthem is also directly related to a writer, that is, Su Shuyang.

　　艾克拜尔·米吉提回忆说，有一次，他与苏叔阳见面时聊起了国歌、聊起了田汉，两人都很激动。苏叔阳突然说：“老艾，你是政协委员，你应该提个提案，在天安门广场国旗升旗杆下汉白玉护栏外侧贴上60厘米×40厘米铜牌，刻上五线谱国歌歌曲，再刻上国歌歌词、词作者田汉，曲作者聂耳。这样既是进行爱国主义教育，也会成为天安门广场一道新的风景。”听到这个建议，艾克拜尔·米吉提的眼前为之一亮，认为这的确是一个很有价值和意义的提案。于是，在当年全国政协会议期间，艾克拜尔·米吉提提出了《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》。

　　但当年，这个提案最终并未落实，也没有单位办复意见。“当时，这个提案的接办单位天安门广场管理局十分积极。但是接近岁尾，他们十分委婉地在电话里告诉我，天安门广场管理局只是北京市政府派出机构，要动天安门广场的一草一木、一砖一瓦，他们做不了主，需要上级批准。更为重要的是，中华人民共和国国歌《义勇军进行曲》虽在宪法和国旗、国徽法中有所表述，但是没有明确法律地位，没有法律支撑，无法操作。”此时，艾克拜尔·米吉提才知道，原来国歌居然没有立法保护，由此，才想到必须为国歌立法。

　　“只有让国歌获得明确的法律地位，《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》方能得以依法落实。”2014年，艾克拜尔·米吉提再次提出《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》，同时还提出了《关于建议修订〈国旗法〉为〈国旗国歌法〉的提案》。在此之后，每年大会上，他都会提出这两项提案。

　　艾克拜尔·米吉提的记忆深处，还有一个令人感动的画面——在牧区的一所小学，只有一名老师带着一名学生在升国旗、唱国歌。“各民族共唱国歌时，民族自豪感会油然而生。这也是我反复为国歌立法提案的另一个初衷。”艾克拜尔·米吉提告诉记者，中华人民共和国国歌曾被翻译成蒙古语、藏语、维吾尔语、哈萨克语和朝鲜语等语言，这使更多的少数民族公民能够更好、更准确地理解国歌的含义。从小唱国歌，这将对我国的民族团结起到巨大的促进作用。“就像在牧区，许多人家节庆日会挂上国旗一样，唱响国歌这样的爱国主义教育，会比空泛的教育更具体、更有效。”

　　念念不忘，必有回响。艾克拜尔·米吉提的坚持也最终有了让人欣慰的结果。2017年，国歌法被列入全国人大常委会立法工作计划，这也便有了那个邀请电话。2017年4月27日上午，全国人大常委会法工委举行专题座谈，邀请部分人大代表和政协委员就中华人民共和国国歌《义勇军进行曲》立法问题进行协商，给出了国歌法的时间表和路线图。2017年10月1日，共和国68岁生日这天，国歌法正式施行。

　　再过几天，天安门广场上，庆祝新中国成立70周年阅兵仪式即将举行。“当五星红旗飘扬的时候，伴随着雄壮的国歌声，56个民族共同唱响国歌，那一定是一幅壮观景象。相信在国歌的激励下，中华民族伟大复兴的中国梦一定会实现！”艾克拜尔·米吉提充满期待。（记者　朱宁宁）

　　The Press Office of the State Council will hold a regular briefing on the State Council policy at 3pm on Thursday, March 28th, 2024. Li Liangsheng, Vice Minister of Water Resources, and relevant officials of the National Development and Reform Commission, the Ministry of Justice and the Ministry of Housing and Urban-Rural Development will be invited to introduce the Regulations on Water Conservation and answer questions from reporters. Welcome to attend.

　　No interpreter will be arranged for the briefing, so you need to sign up. Please sign up before 5 pm on Tuesday, March 26th.

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　　Note: Please attend the press conference with the press card of the State Council Information Office, and always wear it during the meeting.

　　　

　　the State Council Information Office

　　March 25, 2024

NOTICE

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will hold a State Council Policies Briefing

at 3:00 p.m., March 28, 2024 (Thursday)

on the topic of

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　　Speakers:

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　　Officials from the National Development and Reform Commission, the Ministry of Justice, the Ministry of Housing and Urban-Rural Development? ?

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The spy war giant Knife’s Tip will officially land in the national cinema at 17: 00 pm today (November 24). The film is based on Mai Jia’s novel of the same name, directed by Gao Qunshu, starring Zhang Yi, Huang Zhizhong and Lang Yueting, starring Cheng Taishen, Sha Yi, Gao Jie, Jin Shijia, Li Chun and Zeng Mengxue, and featuring Nie Yuan and Huang Lu. Since its premiere last week, the film has been screened and roadshowed in many cities. The ups and downs of the narrative, the suspense of reeling, the thrilling confrontation between light and dark and the wonderful performances of powerful actors have made the scene full of admiration.

Today’s film released a "breaking news", with the narration of "the broadcasting cavity of the Republic of China" and the novel way of archaizing the morning news broadcast, showing that Bai Dayi, a cryptographer in Guangxi, was shot dead under strict security, and Jin Shenshui (Zhang Yi), director of the communication department of Wang Pseudo Security Bureau, and Li Shiwu (Sha Yi), director of the anti-spy department, were caught in the unsolved case of assassination, instantly substituting people into the mysterious 1940 s. At the same time, the film also reveals six highlights, unlocking this "thrilling legendary spy war giant system" together, going deep into the tiger’s den and fighting in close combat.

Aspect 1: Gao Qunshu Maijia teamed up again Exploring the new legend of spy war after Wind

Mai Jia, winner of Mao Dun Literature Prize, is known as the "father of spy novels" in China. In 2009, the spy movie Wind, which was adapted from Mai Jia’s novels, was born and won 235 million box office, which not only set off a frenzy of contemporary spy film creation in China, but also won the highest score of Chinese spy film with a score of 8.4. As one of the directors of The Wind, Gao Qunshu and Mai Jia have cooperated for the second time, and their cool style and the complicated stories written by Mai Jia will surely spark more dazzling sparks in Knife’s Tip.

Director Gao Qunshu said frankly that the reason for filming Knife’s Tip after Wind was to "shoot something different" and focus on "the relationship between times and fate, and how people survive". The story background of the film also left Shanghai, the most common spy war work, and turned its attention to Nanjing under the rule of Wang puppet regime in 1940. Gao Qunshu hoped to "salvage this history and not forget it". Such a breakthrough in Knife’s Tip has also been affirmed by many parties. After watching the film, Professor Hou Guangming, member of Chinese People’s Political Consultative Conference and former party secretary of Beijing Film Academy, bluntly "brought new ideas to spy films"; Tian Huiqun, a professor at the School of Art and Media of Beijing Normal University, also believes that the plot of this film has broken through the genre film routine, making Knife’s Tip and Wind stand side by side.

Aspect 2: Zhang Yi’s strength deducts "the awakening of agents" Mai Jia praised the role growth "from iron to steel"

From Operation Red Sea to Above the Cliff, Zhang Yi has repeatedly portrayed classic characters on the big screen in recent years, and his role as a special agent Jin Shenshui with multiple identities in Knife’s Tip will surely become another memorable classic image of Zhang Yi’s screen career. In the movie, the special agent Jin Shenshui walks among the forces of the Japanese military, the puppet government and the military junta all day long, just like walking at the tip of a knife. Director Gao Qunshu said frankly: "Zhang Yi’s energy is infinite. His understanding of the role and his own appeal have reached a remarkable level, and it is still rising. The Jin Shenshui he plays closely matches the name of the role. As long as he stands there, it is the role itself."

Zhang Yi said that the role was his first time to play an agent on the big screen, and bluntly said that the film was about "the awakening of an agent". At first, the role was only for revenge, "until he met some comrades to help him find his faith and move closer to the anti-Japanese organization". Zhang Yi also thinks that the Knife’s Tip is different from the previous spy war theme. "The movie is mainly about life and what is the driving force of a person’s growth and change". Not only is the role growing, but Zhang Yi also revealed that Knife’s Point was a watershed in his performance. "I was encouraged and cared by the director during the filming of this play, and I became more confident after Knife’s Point". Even the original author, Mai Jia, said that he clearly felt the growth of Zhang Yi in this film, and climbed one step at a time, "from iron to steel".

Aspect 3: Lin Yingying, the "guide" and "legendary woman" of Jin Shenshui’s belief, impressed the audience.

In the movie "Knife’s Tip", agent Jin Shenshui once witnessed his family’s tragic death at the gunpoint of the Japanese army. He just wanted revenge and once lost his direction in life. Zhang Yi bluntly said that the role was "nothing more sad than the death of his heart". "He never had great love until he met his colleague, his comrade-in-arms, and Lin Yingying, who later became his friend, and he began to change". As a guide to help the confused Jin Shenshui walk into the light, Lin Yingying, played by Lang Yueting, is a legendary woman-she has a big lady’s manner and way of life, and at the same time she is a very strong and brave underground agent. She "blends Chou He’s family and hate together" and helps Jin Shenshui find the final belief.

Lin Yingying, played by Lang Yueting, was also well received by a large audience during the screening. The audience thinks that the film shows the real situation of women in that era in a diversified way, and some viewers bluntly say that the film will "show the wisdom and courage of female underground workers and sacrifice their righteousness to the fullest"; Zhang Wenjuan, an associate professor at the School of Drama, Film and Television of China Communication University, was deeply moved after watching the film. "She (Lin Yingying) is a wife and a mother, and she is also responsible for the nation.".

Aspect 4: the words of "truth acting school" determine success or failure Knife licking honey, life and death "werewolf killing"

Director Gao Qunshu once said that the most thrilling thing in spy war is often not reflected in the real fight, but "hiding a knife in words, killing people invisibly". Therefore, in the film Knife’s Tip, under the circumstances that many forces are intertwined and everyone has their own ulterior motives, the plot is full of wrestling and mutual frame-ups. Jin Shenshui uses the characteristics of everyone’s own ulterior motives to exert a "deviant plan" with great ingenuity. Sometimes a few words that are light in the clouds can instantly become a sword that stabs the enemy!

Life is like a play, it all depends on acting. In fact, it’s not just deep water, everyone is looking for a chance to defeat the enemy and save their lives. For example, Huang Zhizhong, who plays Lu Jingyu, the director of the Wang Puppet Security Bureau, said that because the role is in an important position, in order to protect itself and survive, it is necessary to constantly find a backer, "and kill others before being killed"; Sha Yi also thinks that his character Li Shiwu is a "die-hard traitor". Although he is bad, he has a "low IQ", so he is easily targeted. "You should watch the movie Knife’s Tip, so that everyone can know how to deal with the bad guys and learn from it". Such a "werewolf killing" story also made the audience say "too exciting": "There are performers in and out of the play", "I wouldn’t live in it for five minutes" and "It’s cool to watch the powerful actors act together, and one eye can translate eight sentences".

Aspect 5: "Seven Killings" is cruel, and the picture is artistic. Treading on thin ice walking on the tip of a knife

Director Gao Qunshu once said that the film wanted to express how people were "alive" in that era, so when reading Mai Jia’s novels, he summed up "Seven Killings". The whole story and all the characters revolved around the "Seven Killings". "Each kind of (killing) expressed the flickering humanity in troubled times, superb or poor means, and so on, which was also the characteristic of that era."

Whether it’s the "heart-killing" in the torture room, or the "assassination" with guns in the dark, or even the "serial killing" of hidden agents in the extreme of thousands of people, the enemy and the enemy are difficult to distinguish, and the crisis is around, the Japanese aggressors and Wang Pseudo’s "slaughter" of members of the anti-Japanese team, the "counter-killing" of hidden agents in adversity, and the "killing" of the front in the bullets. When the traitor is forced to the execution ground and is tried with one shot of justice, it is the final "lore", which means that "the road is not alone, and all walks of life are far-reaching"! The audience is also infected by the thrilling atmosphere of the film, which is "creepy, hearty", "thrilling, exciting and cruel, with a variety of penetrating power and shock, which makes people deeply immersed" … In addition, the visual effect under such impression also leaves a deep impression on the audience, "from bloody red to bloody red, to China red" and "the contrast between a rather artistic picture and a cruel scene symbolizes everyone.

Aspect 6: Bona Film Quality Assurance Industry insidersSupport the film quality

At the premiere of Knife’s Tip, director Gao Qunshu thanked Yu Dong for coming forward at a critical moment to include this film in Bona’s company. "It was his persistence that made us come to this day together.". As a sentimental filmmaker, Yu Dong, chairman of Bona Film Group, said that his admiration for director Gao Qunshu began a long time ago: "The director who made Conquest once again conquered me with his strength. Therefore, Bona is also fortunate to participate in the post-production work and assist the director to complete this work. " Yu Dong also said that he never worried that the story of "Knife Tip" was spoiled, "because this work is unsurpassed". Mai Jia even bluntly said that he and Gao Qunshu are the "cards" of this work, and with the help of Zhang Yi and Bona Film Group, which have been at the peak, "there is reason to be full of expectations for Knife’s Tip".

At the premiere ceremony, many industry guests were present to support Knife’s Tip. After the screening, everyone turned into tap water to express their love and support for the film. Yu-sheng Tian, the director of "Ex-4: Early Marriage", bluntly said that the way the film was told made him not expect that "there is no suspense in the plot, but the event is related to the entanglement of characters"; Liu Xiaoshi, the director of "The King of the Sky", also agreed that "it has a very strong personal style and characteristics and is very successful"; Yao Tingting, the director of "I am waiting for you at the end of time", admits that the film has a very good atmosphere and "brought me to a dangerous era at once"; Zhang Luan, the director of Teacher Good, even thinks that the film is "another work that can continue to write myths for spy war movies". Actor Jerry Lee expressed the belief conveyed by the film that "everyone’s faith will form a seed in his heart, and this seed will continue to take root and sprout"; Actor Rayza said that the film made all the actors beautiful, "eyes can’t move away"; Actor Xing Jiadong also bluntly said, "I can’t keep my eyes open for more than two hours"; Actor Wu Yue praised director Gao Qunshu for having a "clean, neat and delicate heart"; Actor Ma Yuke said that he was "very excited after reading it"; Bao Beier, an actor, admitted that the film was "excellent in terms of picture style, story and performance". In addition, screenwriter Song Fangjin called hard-core director Gao Qunshu "a combination of soft and hard" and "playing office politics and the world"; Screenwriter Wang Hailin bluntly said that he was "conquered by director Gao Qunshu in this way"; Yu Fei, the screenwriter, also said that this is "an epic masterpiece that shows the hidden front of the Anti-Japanese War". just as it is said"Sharpening the knife for five years" is thick and thin, and "unsheathed today" is extremely sharp. A film that can make you feel, move and resonate with your soul will officially meet the audience today!

　　　 On April 20th, the new play "Love Night Pus" directed by Qian Guowei held a ceremony to worship the gods. The actors present included: Chen Jing, Square, Huang Yiwen, Zheng Rong, Yang Aijin, Lian Shiya, Shen Zhiming, Chen Baiyu, Seli Xian and Gong Shuoliang.　

　　　 DaDa, dressed in a low-cut dress, appeared with her ex-boyfriend Gary (Zhao Juncheng), which naturally became the focus of the audience. Dada was not embarrassed to meet her ex-boyfriend again, and asked her if she had a chance to get back together with each other. DaDa smiled and said, "Why bother going around?" Gary stressed that goodbye is also a friend. Dada was asked if she had a bold performance. She said: I play a person who loves nightclubs, so I have a lot of sexy dresses, and I don’t mind if the director asks for a sex scene.

　　　 In addition, Huang Yiwen will make a special guest appearance as a nightclub proprietress, and she will have an emotional scene with Dan Liwen. She said: I haven’t filmed for two years, and this time it’s because of my good friend Qian Guowei.

More wonderful pictures on the next page

The biennial Shanghai Auto Show is about to kick off. According to the introduction of Shanghai International Automobile Industry Exhibition, the 20th Shanghai International Automobile Industry Exhibition will be held in the National Convention and Exhibition Center (Shanghai) from April 18 to 27, and tickets will be sold from now on (11th).

As the "weather vane" of the global automobile industry, the 2023 Shanghai Auto Show attracted more than 1,000 companies to participate actively, with a total exhibition area of over 360,000 square meters, and 13 indoor pavilions of the National Convention and Exhibition Center (Shanghai) were opened.

As the first world-renowned heavyweight economic and trade activity in Shanghai after the epidemic, this year’s Shanghai Auto Show can be described as colorful. More than 100 world premiere cars will be unveiled collectively. The chairman of the global board of directors and the global CEO of important multinational auto companies will be present in person, and the heads of the six major domestic auto groups and independent brands will also be present. In addition, this year’s auto show also invited mainstream auto brands and first-line parts suppliers at home and abroad to participate in high specifications, as well as leading enterprises from new energy manufacturing, future travel, chips, radar, ADAS, autonomous driving solutions, car networking and high-precision maps to showcase the latest technologies and products.

In addition to "car watching", major car manufacturers and related exhibitors will also hold various new product press conferences at their respective booths. During the same period of the exhibition, the organizers will also hold many trade talks and technical exchange activities, as well as many special lectures, procurement matching meetings and trade fairs, covering new energy, intelligent networking, hydrogen energy and smart cars. Among them, from April 19th to 20th, the 7th International Key Technology Forum will be held in Shanghai Intercontinental Hotel, focusing on industry trends and releasing technology roadmap; On April 20th, "GTIC Smart Car Innovation Summit" will be held at the National Convention and Exhibition Center to show the new trend of industrial structure driven by intelligence.

After more than 40 years of development, Shanghai Auto Show has become the only international A-class auto show covering the whole vehicle, automobile supply chain and automobile technology enterprises in the world. It also has the largest number of exhibitors in the world, representing not only one of the highest levels of China Auto Show, but also one of the highest levels of China brand exhibitions.

The theme of this year’s auto show is "Embracing the new era of the automobile industry", which will further explore the implementation path of low-carbon transformation of the automobile industry; Focus more on building an exchange and cooperation platform to optimize the supply chain layout of the industrial chain; More intuitively show the sensory impact brought by the blending of automobile culture and fashion elements; More efforts will be made to build an automobile industry ecosystem driven by technological innovation and integration innovation, linking the world and cross-border cooperation, and depicting the infinite possibilities that cars will bring to people’s lives in the future.

Tickets for the 2023 Shanghai Auto Show are all electronic tickets. Visitors need to purchase in advance and complete real-name registration through the official ticketing program of the Shanghai Auto Show. Tickets for the same day will not be sold at the exhibition site. After purchasing tickets with real-name authentication in advance, the audience must check their valid certificates and enter the venue. Non-Chinese mainland audience will enter the venue with valid certificates such as passports (non-Chinese mainland audience will enter the venue with valid certificates such as passports), and they will visit in strict accordance with the date marked on the electronic tickets. On the schedule, April 18-19 is the media day, which only receives news media at home and abroad; April 20-21 is Professional Audience Day; April 22nd to 27th is the Professional and Public Audience Day.