爱上海龙凤419论坛-上海后花园论坛-夜上海最新论坛-上海品茶工作室

Text/Ma Huazhan Pang Qianying Lu Chuan

Guo Jinyu Ji Xinyu Chu Caixia

If you can see the details of life on earth from space, then follow the footsteps of domestic tourists. Where there are tourists from China, there are mobile payment QR codes from China. Therefore, mobile payment, along with high-speed rail and online shopping in bike-sharing, has become the new four great inventions.

For foreign businessmen, it is a new business opportunity and the most important source of income growth for China tourists to go global. In order to serve China tourists well, they recruited Chinese-speaking employees and posted Chinese signs. Now they have access to Alipay, which is familiar in China. Just because they caught Alipay, they caught Chinese’s wallet.

Today, Alipay’s blue logo can be seen on the "Little Yellow Car" in new york, at the intersection of Champs Elysé es, in Australian pharmacies and coffee factories in Thailand.

It is not difficult to imagine that in the near future, China tourists will be able to pay unimpeded wherever they go in the world. In the end, how does this mobile wave change people’s consumption patterns of outbound travel, and what interesting stories do they have when they use Alipay overseas?

We interviewed more than a dozen users who used Alipay overseas to understand the popularity of Alipay in the local area, and outlined the global map of Alipay with details.

Asia chapter

Alipay has become synonymous with convenience and preferential treatment.

Japan

With the appreciation of RMB, Alipay can save more money.

Mr. Lu is an executive of a health care company. During the May Day holiday this year, he and his wife went to Japan for a holiday. In eight days, Mr. Lu accidentally "developed" a new game with Alipay.

"Where there are a lot of tourists in China, you will have the opportunity to use China’s QR code to pay." Mr. Lu concluded. After arriving in Japan, Mr. Lu found that there are many places where China Mobile can pay in Kyoto, mainly in local restaurants and department stores. For example, in HelloKitty’s handwritten letter shop, you can see the familiar word "Zhi" in white on a blue background.

In Osaka City, where the urbanization process is faster, Mr. Lu said: "Basically, you can see the promotion of Alipay." As a business person, Mr. Lu quickly summed up the rules. "Mainly distributed in shopping, such as drugstores, department stores and 24-hour duty-free shops frequented by China tourists, such as BicCamera and Don Quixote."

The shops that Mr. Lu has been to are basically tax-free. In order to encourage tourists to "buy in buy buy", savvy Japanese merchants adopt the strategy that the more they spend, the greater the discount. For example, if they buy more than 5,000 yen, they will be tax-free, and if they buy more than 30,000 yen, they will get a 5% discount, and if they buy more than 50,000 yen, they will get a 7% discount. "These offers are very powerful when they are superimposed. For example, we buy something of around 32,000 yen at a drug store, which is about 29,000 yen after discount, which is one or two hundred yuan cheaper."

The more you buy, the greater the discount, which makes Mr. and Mrs. Lu develop a "new game"-friends circle spelling. When he saw that the purchased items were not enough to meet the preferential conditions, he asked his friends in the circle of friends whether they needed to purchase. "I got a timely response from my friends." Mr. Lu found this experience very interesting.

This interactive mode of "people are abroad and their hearts are in a circle of friends" has made Mr. Lu gain an interesting thing. He took a photo of a local snack bar in Japan and sent it to a circle of friends. A small detail was discovered by friends-Alipay’s propaganda flag was hung outside the store. The friend spoke decisively: "This place was occupied by Chinese again."

△ Mr. Lu who traveled to Japan (right)

background information

Alipay supports settlement in 27 currencies.

At present, Alipay has reached cooperation with more than 50 financial institutions overseas, including Citibank, Standard Chartered Bank, Barclays Bank, Deutsche Bank, BNP Paribas, and Italian Yuxin Bank. At the same time, Alipay has supported settlement in 27 currencies, including US dollar, Euro, British pound, Japanese yen, Hong Kong dollar, Canadian dollar and Australian dollar.

Hong Kong

Transform Watsons into an "unmanned supermarket"

Xiao Wu, a tourist expert, went to Hong Kong again during the May Day holiday. As a person who loves travel and food, he will take photos as a souvenir wherever Xiaowu’s footprints arrive, compare and think deeply about the local culture, and then write down his travel experiences and strategies.

Xiao Wu has long been used to mobile payment. Usually, he is "almost a mobile phone going all over the world" in China. In his words, he "hasn’t touched the corner of cash for a long time". On this trip, he found that "Hong Kong, a shopping paradise, can’t do without it". Well, it refers to two-dimensional code payment.

As soon as he passed the Octopus Recharge Center of MTR at the entry and exit, Xiaowu was pleasantly surprised to find Alipay. Originally, Octopus supported domestic QR codes to pay for recharge and purchase tickets. "Octopus is one of the most convenient means of payment in Hong Kong, covering almost all living facilities, subway buses and supermarkets." Xiao Wu said that he added why it is one of them, because domestic QR code payment has suddenly and naturally entered the daily life of Hong Kong residents in China.

Xiaowu counted with his fingers, and almost all supermarkets in Hong Kong, such as Watsons, Wanning, 7-eleven convenience stores and Baijia Supermarket, covered the QR code payment function. "The words’ Alipay Tour Hong Kong’ are displayed in a conspicuous position."

Of course, shopping is indispensable in Hong Kong. Xiaowu soon found that shopping discounts paid by QR codes are also popular in Hong Kong. For example, at the immigration department, he found that Alipay had made some preferential packages with the merchants. According to the photos he recorded, there was a "10% discount on all GNC products when shopping with Alipay". In Watson’s store, Xiaowu was pleasantly surprised to find that Alipay mainland users scanned the code to receive Wanning gift packages in 50 yuan. "This is simply an act of giving money." Xiao Wu said.

As a tourist, Xiao Wu can also notice some small new changes in some cities. This time, he found that "the cooperation between Watsons and Alipay has one more interesting thing".

Visitors can pay directly with Alipay scan code after Watsons purchases the goods, and then take the goods away. "The whole process is self-help and zero service, but the experience is quite friendly." Xiao Wu said that this is actually a popular "unmanned supermarket" in some big cities in Europe, America and China, which was quietly staged in Watsons. "It simply raises the convenience to the limit." Xiao Wu commented.

Accustomed to every place, I will summarize the local travel strategy. Xiaowu’s experience this time is that "before going through the customs, I went to the bank to exchange Hong Kong dollar bills, and even after passing through the customs, I can omit all these behaviors." Because he checked the exchange rate of the public members on Alipay APP at that time after payment, the exchange rate at that time was 0.806656 against RMB, which he thought was "quite reasonable and competitive".

Xiaowu is also curious about whether Hong Kong citizens are used to the QR code payment method. After meeting with local friends, friends gave him feedback: "The payment method experience is very good, and the application scenarios are very rich. We are slowly accepting it, and more and more people use it." "I think this is also an extension of the’ Hong Kong Spirit’. It is tolerant and receptive to new things and insists on pursuing all convenient and beautiful things." Xiao Wu said.

△ Xiaowu who travels to Hong Kong

background information

Ten thousand merchants in Hong Kong support Alipay.

At present, more than 10,000 merchants in China and Hongkong accept Alipay payment, covering pharmacies, convenience stores, electrical appliances stores, duty-free shops, restaurants, beauty salons, handwritten letters, jewelry, department stores and tourist attractions including two theme amusement parks. Now in Greater Bay Area, mainland users can go shopping, eat, play, take a taxi and take the subway as long as they bring their mobile phones.

Southeast Asia

Get a bunch of coins back? Alipay knows about it

Southeast Asia is one of the most popular tourist destinations for tourists. In the past "May Day" Golden Week, many China tourists chose to spend their holidays in Southeast Asia with clear water and sand.

Miss Chen has been to Thailand for the second time. She stayed in Thailand for two months last year and spent seven days in Thailand this year. Miss Chen said that in Thailand, large shopping malls and most convenience stores can support domestic mobile payment software, and she even found that taxis can be carried out through Alipay. "Convenience stores will have discounts after full consumption. boots, a drug store in Thailand, has a 15% discount directly, and you can get a tax refund after a certain amount." Miss Chen said.

Mr. Zhang also spent a week in Chiang Mai during the May Day holiday. He found that local convenience stores, supermarkets and massage shops can all use domestic QR codes to pay. This discovery is not unusual. It is reported that Alipay has covered the consumption scenes of major China tourists in Thailand, such as airports, department stores, duty-free shops and convenience stores. Last year, Alipay even made further in-depth coverage of Thailand’s long tail consumption scenes such as night markets and food stalls.

Nowadays, when traveling in Thailand, China tourists can enjoy eating, drinking, and having fun with their mobile phones. When you go out, you can use Alipay to hit UBER and Grab. Everyone’s favorite shopping places are King Power Duty Free Shop, Shangtai Department Store, Zen Department Store, SiamParagon Palace, NaRaYa, Boots, and Tao KaeNoi. You can also use Alipay. 7-11 in Thailand and Family- mart in most areas where tourists are concentrated can basically use Alipay.

What makes people laugh is that Miss Chen said, "I know why international students will miss Father Ma." Originally, when shopping in a convenience store in Thailand, because there are many kinds of coins in Thailand and their denominations are low, you can often get seven or eight coins back by buying something casually, but using mobile payment can save these troubles.

△ Miss Chen who went to Thailand to play.

In other parts of Southeast Asia, tourists from China also found the footprints of the mobile payment giants in China before them. When Miss Lan visited Kuala Lumpur recently, she found that local duty-free shops, shopping malls, airport shops and Chinese restaurants can all use Alipay. When using Alipay in big shopping malls, red envelopes ranging from 6 to 8 yuan will be cashed back.

This is because at present, nearly 6,400 merchants in Malaysia, including Dr Group, the largest duty-free shop in Malaysia, and Sunway Water Park, the largest amusement park in Kuala Lumpur, have been connected to support Alipay, and mobile payment has fully covered the four major consumer markets of "eating, drinking and buying". China tourists only need to bring their passports and mobile phones to swim in Malaysia.

In addition, KiKi, who went on holiday in Bali during the May Day holiday, not only found that the local Chinese restaurants and settlements could support domestic QR code payment, but also supported Alipay in the local coffee workshops and latex workshops, even equipped with Chinese salespeople, just wanting to make China tourists buy big and special.

Miss Ai, who was on a business trip for three or four days during the May Day holiday, saw the China mobile payment giant in the duty-free shop at the airport when she left Ho Chi Minh City. Miss Ai said that local people prefer to use cash, and bank cards are not widely used. Due to the serious theft in Southeast Asia in the past few years, tourists in some supermarkets and cafes in Ho Chi Minh City prefer to use cash. "I saw it at the airport, but I was still a little surprised. It turns out that Alipay also has a layout in Vietnam." Miss Ai said.

△ Miss Lan who is on vacation in Malaysia

background information

"One Belt, One Road" Pattern of Ali-style Mobile Payment

Not only in Thailand, but also in countries and regions along the "Belt and Road" such as the Philippines, Indonesia and Malaysia, Ant Financial has been empowered to develop seven local e-wallets, bringing Chinese-style inclusive finance experience to local small and micro users according to local conditions. The "One Belt, One Road" pattern of Chinese mobile payment has begun to take shape.

Zhiduo d

Three Waterways for Alipay to "Go to Sea"

Since 2007, Alipay has started its global business. At present, Alipay and its overseas strategic partners have been providing mobile payment and inclusive finance services to more than 800 million users worldwide. Ant Financial hopes to bring mobile payment and digital inclusive finance services to more users around the world with technology from the "Belt and Road".

In the process of Alipay going global, it mainly devotes itself to providing three kinds of services for global merchants and consumers, including online payment channels, outbound payment for China tourists and overseas digital inclusive finance services.

Online payment channel means that Alipay opens online payment channels around the world by joining hands with global payment and financial institutions. Global consumers can complete payment in a localized way, whether on Chinese and foreign e-commerce platforms or overseas third-party e-commerce websites under the Alibaba ecosystem. At present, the service has covered more than 200 countries and regions, including more than a quarter of the Belt and Road countries. In the future, this service will also become an important support for eWTP.

China tourists’ outbound payment mainly focuses on providing China outbound tourists with mobile payment services that can directly pay RMB, and connecting users with neighboring businesses, scenic spots and travel services across language barriers, so that China users can enjoy the same convenient consumption experience overseas as in China. At present, this service has covered more than 40 countries and regions overseas.

Overseas digital inclusive finance service is mainly a mobile payment wallet created by Alipay and strategic partners for overseas users, and it has been provided in 8 countries and regions. Based on the successful experience of mobile payment services, products and technologies explored in China, Alipay cooperates with local leading foreign enterprises in the form of strategic cooperation and technical empowerment to jointly provide mobile payment and inclusive finance services for local consumers and merchants.

At present, Alipay has helped overseas partners to build eight e-wallets, including Paytm in India, GCash in the Philippines, TrueMoney in Thailand, Kakao Pay in Korea, DANA in Indonesia and Touch‘n Go Digital in Malaysia, so that local people can use mobile payment more conveniently and feel the convenience of life brought by the local version of Alipay. It is worth mentioning that these local wallets are mainly located in countries and regions along the "Belt and Road".

　　People’s Daily Online, Beijing, December 10 (Reporter Qiao Yeqiong) Today, the National Health and Wellness Commission held a press conference to introduce the prevention and treatment of respiratory diseases in winter and answer questions from reporters.

　　At the meeting, a reporter asked whether the flu vaccine should be continued if the flu-like symptoms have already appeared, but they have not been diagnosed and recovered by themselves. When should I be vaccinated?

　　In this regard, Xia Gang, director of the Department of Health and Immunity of the National Bureau for Disease Control and Prevention, said that if flu-like symptoms have already appeared, it is still recommended to continue to vaccinate against influenza after being diagnosed and recovering.

　　Xia Gang explained that, first, the symptoms of respiratory tract infection are not specific, and flu-like symptoms such as fever and headache may occur in various pathogenic infections. However, these symptoms are not necessarily caused by influenza virus, but also by other pathogens, the most common being the common cold. Second, there are many types and subtypes of influenza virus that can cause epidemic. For example, there are both A and B, and in A, there are both H1N1 subtype and H3N2 subtype. After being infected with a certain type or subtype, there may be the risk of being infected with other types or subtypes. Influenza vaccine is a multivalent vaccine covering many different types and subtypes, which are commonly used trivalent and tetravalent vaccines. If you are vaccinated after being infected with a certain type of influenza, which contains other types of influenza components, you can still play a role in preventing this type of influenza.

　　Xia Gang said that in addition, in the same epidemic season, different types and subtypes are usually prevalent together. For example, at present, influenza A (H3N2 subtype) is the main strain, followed by influenza B. In the past, there have been cases in which the dominant strains gradually changed from one type to another in the same epidemic season. Therefore, even if flu-like symptoms have appeared recently, it is recommended to get flu vaccine as soon as possible after recovery, especially for key groups such as the elderly. Vaccination can reduce infection and reduce the risk of severe illness and death.

　　CCTV News:In the previous plots, corn or soybean were planted separately. Why should we promote this "mixed planting" mode of soybean and corn strip composite planting now?

　　Developing soybean and corn strip compound planting is an important way to break the constraints of cultivated land resources, tap the potential and improve soybean productivity.

　　The suitable strip structure is 2 to 4 rows of corn for every 4 to 6 rows of soybeans, and the final plan should be determined according to the actual production conditions and equipment supporting conditions in various places.

　　Through the form of intercropping soybean and corn, the allocation of light and heat resources can be optimized, and corn leaves block part of the sunlight to avoid direct soybean, so that soybean can grow sturdily. At the same time, rhizobia on soybean root system can fix nitrogen and increase soil fertility. Through this model, we can achieve the goal of basically not reducing corn production and harvesting more soybeans in one season.

　　2022 is the first year of large-scale demonstration and promotion of soybean and corn strip compound planting, covering an area of more than 15 million mu. A number of suitable varieties have been initially selected, a number of technical models have been integrated, a number of special machines and tools have been equipped, and a number of planting experts have been trained.

　　In 2023, the state will continue to support the promotion of soybean and corn strip compound planting, focusing on the northwest, Huanghuaihai, southwest and middle and lower reaches of the Yangtze River, and the central government will give subsidies according to the standard of 150 yuan per mu. In 2023, the soybean and corn strip compound planting area has been expanded to 20 million mu.

　　As long as Shao Yewen, 20, goes out shopping, she will queue up at the door of the tea shop and buy a cup of her favorite tea. She also often searches online for the strategies of ordering milk tea, and summarizes the tastes of each milk tea.
　
　　With the prevalence of "tea+"drinks, various popular milk tea shops in online celebrity emerge in an endless stream. The constantly introduced trendy products and packaging attract young people to follow the trend of consumption. Recently, a reporter from China Youth Daily and China Youth Network launched an investigation on young people’s tea consumption.
　
　　"Tea+"has become a fashion
　
　　Shao Yewen and her friends have a WeChat group. From time to time, they recommend delicious milk tea to each other and share their experiences of punching in the local online celebrity milk tea shop when traveling.
　
　　"Some people will introduce some famous milk tea live, which makes people feel that milk tea is a must-have for sweet girls and attracts consumers to punch in." Shao Yewen introduced that different tea and drink shops have different main products, some mainly focus on freshly squeezed fruit tea, while others are milk tea with various ingredients and flavors. In short, many young people think that drinking milk tea is a fashion.
　
　　Chen Han, a post-1995 student, thinks that the cups in many tea shops are beautiful, suitable for taking photos and making friends, and the clerk’s service attitude is very enthusiastic, and he will chat with customers. It is also worthwhile to queue up for a long time. "You can drink a cup of milk tea to relieve your fatigue when you are tired of study and work, and it feels good to go shopping with a cool tea cup."
　
　　"Convenience and taste are the primary considerations for young people to choose tea. Tea that improves bitter taste by adding milk, fruit and sugar is more in line with young people’s preferences. In fact, pure tea has not been very attractive to young consumers. " Xie Zhongwen, a professor at the School of Tea and Food Science and Technology of Anhui Agricultural University, introduced.
　
　　"Young people have a higher acceptance of milk tea, flavored tea and tea drinks. Young women, in particular, like all kinds of milk tea and milk-covered tea more than coffee that once represented petty bourgeoisie. However, the popular iced black tea, green tea, milk tea and other products on the market have less tea content, and the taste of tea is also modulated with additives, which can not fully play the healthy function of tea, and are drinks developed for the taste of consumers. " Xie Zhongwen said.
　
　　What do young people consume when they consume "tea+"
　
　　"Even in this circle, I have little contact with young people who really drink tea." After 90, Wang Fei University just graduated and started to start a tea business. He believes that making tea and tasting tea is a slow-paced process, which requires certain conditions and atmosphere. Many young people feel that it is not as convenient as drinking bottled water and drinks directly. Many people regard tea as a gift rather than a drink.
　
　　In the view of 27-year-old Wang Zhihao, young people like to drink carbonated drinks, sports drinks or milk tea because they represent the new trend and vitality. "It is very troublesome to make tea with cups, so it is better to drink drinks directly. But I don’t reject tea culture. There are tea culture elective courses in the school, which have a certain effect on the popularization of tea culture. Now we are slowly beginning to pay attention to health care, and perhaps tea culture will gradually enter the lives of young people. "
　
　　"There are too many kinds of tea in China, and the producing areas are widely distributed and vary greatly, so it is very difficult for young people to understand. The evaluation standard of each kind of tea is also different, so consumers’ cognition is also limited. In addition, there is a lot of publicity for tea brands, but the publicity for tea culture may not be enough. " Wang Fei said that if young people can’t understand tea culture, they will probably not be interested in tea.
　
　　The reporter from China Youth Daily and China Youth Network learned that the Industrial Economic Research Office of the National Tea Industry Technology System had investigated and concluded that the main obstacle to tea consumption of young people was the convenience defect of drinking tea, and the market potential of young tea consumption was great. But at the same time, personal factors, economic and environmental factors, cognitive factors and concepts all have great influence on the young people’s willingness to drink tea.
　
　　"Chinese is used to drinking green tea. How to develop tea products for young people on the basis of retaining the original flavor and healthy function of tea has become a difficult problem." Xie Zhongwen believes that new tea should not only inherit the traditional tea-making technology, but also improve the product quality in terms of brewing methods, safety and quality, hygiene and taste, pay more attention to the popularization of nutrition and health knowledge, and cater to new markets and new demands.
　
　　Zhang Zhengzhu, Dean of the School of Tea and Food Science and Technology of Anhui Agricultural University, has jointly developed the first domestic tea color sorter, breaking the monopoly of foreign technology. He also developed an instant tea drink that is easy to carry and brew with the specialty of western Anhui, and realized the gorgeous turn of Huangda tea from "careless" to "fashionable drink".
　
　　Jiang Xuexia, an entrepreneurial youth who runs black tea in Qimen County, Anhui Province, believes that today is an era when the Internet is highly developed and young people’s personalities are publicized. Young consumers pay more attention to spiritual fit and cultural identity while pursuing quality. While maintaining excellent quality, traditional tea should pay attention to the packaging concept and product form, so that it can meet the aesthetic standards of contemporary young people and carry forward traditional tea culture with fashionable expressions. Traditional tea industry should pay more attention to the marketing and promotion of new media.
　
　　Since her establishment, Jiang Xuexia has been exploring various possibilities of black tea products. She feels that content marketing and brand building are very important, and it is necessary to carry out industrial integration, linkage with the cultural tourism industry and cross-border cooperation.
　
　　"On the basis of traditional Qimen black tea, we launched tea products such as Qihong Zongcha, Rose Qihong, and Qihong Ginger Tea, which were promoted in combination with traditional festivals and hot topics at present. For example, the Dragon Boat Festival promotes zongcha, Chinese Valentine’s Day promotes rose black tea gift boxes, and the winter solstice promotes ginger tea. When the glutinous rice tea was first launched, the monthly sales volume reached 150,000 pieces. " Jiang Xuexia introduced that she also created a "black tea sister" IP to make traditional black tea more vivid and interesting, and to attract more young fans’ attention with novel cultural and creative products.
　
　　"Young people are spending ‘ Tea +’ When the product is produced, it is not just a drink. " Jiang Xuexia has successively cooperated with some online reading platforms and other content production platforms, and regularly held reading meetings, dating parties, seminars and other activities in physical stores to promote "tea+"products online and offline, so that high-quality black tea can go directly from tea gardens to young consumers, and young people can experience some social scenes and derivative services. The ultimate goal is to let young people slowly accept traditional tea.
　
　　“‘ Tea +’ The product has a novel packaging design, and young consumers care about the value of the product. Young people pursue fashion, and a dynamic and innovative design language is also essential. " Jiang Xuexia believes that it is very important for tea enterprises to develop the consumption market for young people and develop specific consumer products for young people. On the other hand, it is also necessary to provide young people with consumption places so that they can enjoy the consumption process.
　
　　"Most young people don’t understand tea, so it is impossible to ask them to soak slowly. The pace of their work and life is getting faster and faster, and tea products should also develop towards fast, convenient and fashionable, which is also a development direction of my entrepreneurship. " Wen Liang, the chairman of Anhui Baoer Zhongxiu Tea Co., Ltd., thinks that tea enterprises should "wake up", jump out of the regional famous tea strategy, make a fuss about scientific and technological innovation, and develop some instant tea, tea drinks, daily necessities and tea brewing machines to seize the young people’s market.
　
　　"The three indicators that young people are most concerned about when consuming tea are taste, nutritional value and price." After studying tea for more than ten years, Xie Zhongwen knows that the health function of tea is based on chemical composition. If young people want to accept traditional tea, they should also give popular health science guidance to young consumers, instead of simply throwing them professional terms to measure tea quality.
　
　　"Many young people don’t like drinking tea, and they don’t pay enough attention to and understand tea, so their desire for consumption is not enough. At present, there are many ‘ Tea +’ Products, let tea ‘ Quick elimination ’ . But despite this, the influence of tea in young people is still very small. " Xia Tao, president of Anhui Agricultural University, believes that it is necessary to transform the huge output and capacity into marketable products, organically link the traditional production mode with the modern tea industry, cater to and meet the consumption tastes of young people, and make young people fall in love with tea and tea culture. (China Youth Daily China Youth Network reporter Wang Haihan Chloe Wang)

　　epidemicBefore and after, the scenery of the cinema was bleak, on April 24.sunOn this day, a wonderful and strong contrast was formed.

　　Cat’s Eye Professional Edition showed that the cumulative box office of the movie was 12,724,200 yuan, of which "Fantastic Animals: Dumbledore" led with 2,519,600 yuan, with an attendance rate of 1.5%.

　　On the same day three years ago (2019), it coincided with the release of Avengers: Endgame, and the cumulative box office on that day was about 545 million yuan, of which "Reunion 4" won about 538 million yuan, with an attendance rate of 34.7%, which can be described as a double crush of attendance and box office.

　　When communicating with film industry practitioners, Time Finance found that "miserable" is a word often mentioned. After 180 days of cinema suspension in 2020, the Qingming file in 2022 hit the lowest box office record in 10 years, and the May 1st file (April 30th to May 4th) also faced the situation that there was no film to watch.

　　According to Topp’s research data, affected by the epidemic, the operating rate of cinemas in China has been hovering around 50% since March 21 this year, and many cinemas in "ticket warehouses" have closed down, and many cinemas are facing a crisis of closure.

　　The delay in the release of the film also had an impact on the distributor. In this May Day movie, the producers involved Wanda Pictures, Alibaba Pictures, Iqiyi Pictures, Youku, etc., which made the long video platform "short of money" worse.

　　The pre-sale box office on the first day was only 50,000 yuan.

　　At the beginning of the month, eight domestic films, such as Qingming film, Life Events and You are My Spring, were all withdrawn. From April 3 to April 5, the national box office revenue was 122 million yuan, compared with 820 million yuan in the same period last year, down 85% year-on-year, setting the lowest box office value in the same period for nearly 10 years except 2020 (the cinema was closed during the Qingming holiday in 2020).

　　After the Qingming small holiday when the film was withdrawn and the box office was depressed, the May 1st file, which did not improve, became the sword of Damocles hanging over the movie head.

　　On April 18th, the sword fell, and "GG Bond Movie Ocean Diary" became the first film to withdraw from the May 1st file. Then "Hello, Brother", "Prosecutorial Storm", "Keep You Safe", "Hello, Beijing" and "Meet You" were successively withdrawn.

　　"The May 1 ST file is very miserable. Like the Qingming file, all the good films have been withdrawn." A manager of a chain cinema told Time Finance: "At present, the situation this year is worse than last year."

　　As of April 25th, there were only four new films left in the May 1st movie, including I really hate long-distance relationships, League of Bad Guys, The Little Mermaid’s Fantasy Adventure, Punch, Mom, including two animated films and two live-action movies. "The Adventure of Stupid Birds" and "As long as you live better than me" were re-screened, and there was no news that the films that had previously withdrawn from the Qingming archives were scheduled for May Day.

　　In addition, after the documentary "Captain Everest" announced the opening of the May 1st file, a film investment boss praised the film and the cinema in the circle of friends, which also reflected the dilemma of the current cinema. Any new film, even if it is just a screening, is always a long drought.

　　Cat’s Eye Professional Edition shows that as of 16: 00 on April 25th, the pre-sale box office on the first day of May 1st has just exceeded 50,000 yuan, among which "I really hate long-distance relationships" contributed more than half of the box office.

　　Compared with the same period last year and this year’s Spring Festival, the single-digit pre-sale results of the May 1 ST file are far from each other. According to the data of Cat’s Eye Professional Edition, the box office of the Spring Festival in 2022 was 6.036 billion yuan, ranking second in the box office of China Film History. In 2021, Qingming File and May Day File both broke the highest box office record in this period.

　　Wanda and Iqiyi retreated, and Light and Poly "gambled"

　　The May Day holiday is one of the golden schedules every year. However, when half of the cinemas in China are suspended and the pre-sale is not ideal, many films choose to withdraw their files.

　　Among the withdrawn films, the film Hello, Brother is undoubtedly one of the potential dark horses. The film is composed of Mahua FunAge’s common lineups-Mary, Changyuan and Wei Xiang, and the producers include Wanda Film, Mokexing Film and Maoyan Entertainment.

　　Previously, The Killer Not Too Cold starring Mary and Wei Xiang became a dark horse in the Spring Festival in 2022. Hello, Brother, which was co-produced by the original team, benefited from the accumulated reputation of the previous work, and it is expected to achieve results in the May 1st file, but it may cause losses to producers including Wanda after the file is withdrawn.

　　"Prosecutorial Fengyun" starring Johnny, Bai Baihe, etc., producers include the Supreme People’s Procuratorate film and television, (), pattern image, etc. The producers of "Meet You" are iQiyi Film and Xiamen Hengye Film; The producers of "Keep You Safe" include Cat’s Eye Culture and Alibaba Pictures. The producers of GG Bond Movie Ocean Diary include Youku and Guangdong Yongsheng Animation.

　　The cancellation of Meet You and GG Bond Movie Ocean Diary is undoubtedly a missed opportunity for Iqiyi and Youku, which are currently trying to save money.

　　The film distribution of a well-known film company in the industry told Time Finance: "The epidemic has a great impact on the film industry." She said that many companies have cut their salaries or stopped paying. "Whether the film industry can rebound ultimately depends on whether there is good content. Now it seems that there is a lack of quality content."

　　Among the films that stick to the May 1st file, "I really hate long-distance relationships" is the best pre-sale result at present. The film, produced by Light Film, emphasizes the advance and retreat together with the cinema, but there are also many commercial considerations.

　　Its same type of low-cost youth romantic film "Ten Years of One Product as Warm as Words" released on February 14th this year, although the Douban score was only 2.8, its box office was close to 200 million yuan. In the case that other films in the May 1 ST file were withdrawn, "I really hate long-distance relationships", as the only live-action movie, may be given a cake by virtue of its "rarity".

　　In addition, the film was originally scheduled for May 20 this year, which not only hit the same type of film "Unrequited Love with Orange in Huainan", but also the male lead of both films was Xin Yunlai. Instead of delaying it for 20 days, we will compete with similar films under the condition of uncertain whether the cinema will resume, and bet on a May 1st file or a better choice. "Punch, Mom", starring Tan Zhuo and Tian Yu, and produced by Poly Pictures, seems to have this consideration.

　　Light vs chasing light, summer file "fairy" fight

　　Compared with the bleak May 1 ST file, the summer file is expected to become a lifeline for the cinema.

　　Recently, () mentioned in the financial report that its film "Deep Sea" has been submitted for trial. Both the film and "Return of the Great Sage of Journey to the West" were directed by Tian Xiaopeng, who won a box office of 956 million yuan in 2015, with a douban score of 8.3, which was a double harvest in word-of-mouth box office. The Deep Sea, which is also blessed by the team, has also received much attention. According to the progress, it may be expected to land in the summer file.

　　In recent years, Horgos Striped House Film, a subsidiary of Light Media, has launched many popular and blockbuster animation films. Ne Zha won 5.035 billion yuan at the box office, and Legend of Deification, which landed in the National Day in 2020, also accumulated 1.603 billion yuan at the box office.

　　In the field of mythology, the competing light-chasing animation launched "New God List Yang Jian" and announced that it will be finalized in July this year. In recent years, the company has successively released three films, White Snake: The Origin and New Gods: Nezha Reborn White Snake 2: The Green Snake Robbed, which won 449 million yuan, 456 million yuan and 580 million yuan at the box office respectively.

　　Movies such as Life Events, Detective Wars, You Are My Spring, and Prosecutorial Fengyun, which were withdrawn from Qingming and May Day, may also flow to the summer file and the eleventh file. Among the imported films, Doctor Strange 2: How Far Is the Crazy Universe and Raytheon 4: Love and Thunder were released in Jurassic World 3 in the summer, and they are expected to be introduced to the mainland.

　　The manager of the above-mentioned chain cinemas also put his hopes on the summer file. He told Time Finance: "From the current situation, there is nothing the cinema can do. I can only hope that the summer file in July-August this year will resume and get a higher box office than the same period last year."

　　CCTV News:According to CPC Central Commission for Discipline Inspection’s website, this year is the year of transition, and it is a top priority to choose good people and use good people. Regarding the discipline of strict change, the work report of the Seventh Plenary Session of the Central Commission for Discipline Inspection requires: "Implement the Party Central Committee ‘ The opinions of the discipline inspection and supervision organs must be listened to, and complaints and reports with specific clues must be investigated ’ The request for a veto of a politically problematic vote. "

　　Political problems of cadres are no less harmful to the party than corruption.

　　General Secretary of the Supreme Leader said: "Political problems of cadres are no less harmful to the party than corruption, and some are even more serious than corruption."

　　In recent years, many cases have been investigated and dealt with, which show that party member’s cadres are politically incompetent and have political problems, which often do more harm to the party’s cause. Take the middle-ranking cadres investigated and dealt with in recent years, their most prominent and worst behaviors are often political problems — —

　　Huang Xingguo, acting secretary and mayor of the former Tianjin Municipal Party Committee, seriously violated political discipline and rules, discussed the central government’s major policies and undermined the party’s centralization and unity;

　　Lu Enguang, a member of the former party group of the Ministry of Justice and director of the Political Department, made a comprehensive fraud on his age, party membership materials, work experience, education background and family situation, and deceived the organization for a long time;

　　Yu Haiyan, former member of the Standing Committee of Gansu Provincial Party Committee and vice governor, organized a group to cultivate private forces, opposed organizational censorship, wooed corrupt discipline inspection cadres and patrol cadres, inquired about patrol information, and interfered with supervision and discipline work … …

　　It is also worthy of our vigilance that political issues and economic corruption are intertwined through interest transfer, forming interest groups and endangering the political security of the party and the country. For example, Chen Shulong, the former vice governor of Anhui Province, has long used his power and position to conduct business and profit-making activities, grabbing huge economic benefits, and bringing the principle of commodity exchange into the party’s political life, where political issues are intertwined with economic issues.

　　In view of this situation, the analysis of the Supreme Leader General Secretary hit the nail on the head: "Corruption and political problems often go hand in hand. Can’t we do these things, such as forming gangs and buying people’s hearts, without material means? If you can’t do it, you have to do crooked ways to find money. Conversely, if there is corruption, then you will think about how to find a safe passage for yourself and find an umbrella, you will engage in group gangs, and even want to influence the organization’s decision on the leadership team for your own self-interest. "

　　These cases also reflect that not talking about politics and engaging in political nothingness are the main contradictions facing the current political life within the party: disloyalty and dishonesty to the party, one set ahead of others, one set behind others, duplicity, and "two-faced"; The implementation of the central government’s major policies and decision-making arrangements is not resolutely in place, and the local area and the area in charge are regarded as private territories; Worship the pier and set up an antenna, choose people to be crony, engage in small hills and form a party for personal gain, which seriously pollutes the political ecology.

　　To solve these problems in inner-party political life, party member cadres are required to tighten the string of political discipline and rules at all times. Political discipline is the most fundamental and important discipline of our party, and observing political discipline is the basis of observing all disciplines of the party. When Ji Gang is abolished, why is nothing born? Since 2016, 51 middle-ranking cadres who have been disciplined by the Party for serious violations of discipline have been notified by the website of the Supervision Department of the Central Commission for Discipline Inspection, and almost all of them have violated political discipline and rules. The most common situations include: organizing gangs, forming gangs, opposing organizational censorship, engaging in superstitious activities, and so on.

　　It can be seen from this that no one can play with political discipline and rules, and those who violate them will pay the price, even senior cadres! For party member cadres, stressing politics is the first requirement. When we are serious about the political life within the Party and purify the political ecology, we must also examine and guard from the political height, always tighten the string of political discipline and rules, stick to our beliefs, stand firm, and always take the quasi-political direction.

　　This year, the party committees of provinces, autonomous regions and municipalities across the country will be re-elected, and the candidates for the "two committees" and party representatives of the 19th National Congress will be produced one after another. In order to choose the right people, the good ones and the best ones, we must strictly control politics and resolutely prevent people with political problems from entering the leadership team.

　　Strictly control the candidates for general election and put political standards first.

　　Some time ago, Li, a department-level cadre in Mengla County, Xishuangbanna Dai Autonomous Prefecture, Yunnan Province, was "rejected by one vote" in the change of county-level leadership. Li is very regretful: "I only reported personal matters based on personal memory and did not communicate with my family, so I underreported a piece of housing information. At that time, I thought that the organization was too busy to be found … …” Just because the report on personal matters was untrue, Li was reported by the real name of the masses and was verified, and finally lost the opportunity to inspect the candidates.

　　Is it serious that personal matters are underreported and concealed, and files are altered in several places? Sure! This is a test of whether party member cadres are loyal and honest to the Party organization and have a heart-to-heart disclosure. Loyalty to the party and political reliability will always be the first requirement.

　　The so-called "strictly controlling politics in the new term" means insisting on putting political standards in the first place, in-depth investigation of candidates’ political beliefs, political positions, political determination and political character, and understanding of candidates’ words and deeds and principles. In particular, we should pay attention to the performance of the candidates in maintaining a high degree of consistency with the CPC Central Committee with the supreme leader as the core, safeguarding the authority of the CPC Central Committee, implementing the decision-making arrangements of the CPC Central Committee, and safeguarding the party’s centralization and unity. Those who have problems in these areas must be rejected by one vote.

　　For example, in order to ensure the smooth transition, Xinjiang has refined the criteria for cadres’ political qualification into 22 specific manifestations in four aspects: political firmness, political acumen, political discrimination and political execution, and has implemented a one-vote veto on any problematic cadre.

　　"the first pass is not enough, and the rest is not enough." Recently, Tianjin used these eight words to let the city’s leading cadres realize how important political issues are. Tianjin strictly controls the candidates for re-election, puts political standards in the first place, and vetoes the one-vote vote of engaging in small circles and not being responsible and conscientious, and being a good man — — There are 86 bureau-level cadres who have not been listed as candidates for re-election due to poor political awareness; 1260 problematic delegates and Committee members were excluded.

　　Political issues are fundamental and big issues at any time. In the process of general election, leading cadres with strong political awareness, overall situation, excellent work style and courage to take responsibility can only be truly selected into the leading group if they are unambiguous about the existing problems, one-vote veto of political problems and resolute exclusion of serious injuries in integrity.

Special feature of 1905 film network In 2023, the film market was booming, and in 2024, the best films in the Spring Festival were coming — — Excellent domestic films such as "Huang Qi: God’s Cat from Heaven" are scheduled for the Year of the Loong New Year’s Day, and the 2024 Spring Festival movie market has been opened.

Help the Spring Festival movie cluster propaganda, and the "Six Princesses" and the Spring Festival main creation will be shot again! From January 29th to February 17th (the eighth day of Lunar New Year’s Eve), the film channel specially launched a 20-day series of planning activities for the Spring Festival of 2024, focusing on the film works, the main filmmakers and market performance of the Spring Festival in a full-time, all-round and multi-angle way, with multiple forms such as TV programs, live broadcast on the whole network of media, short videos of new media and graphic information.

A year’s plan starts with spring. In the booming China film market, the significance of the Spring Festival file is self-evident. Driven by well-received films, the Spring Festival in 2023 created a total box office of 6.758 billion yuan, and the number of people watching movies exceeded 129 million, laying a good start for the booming film market throughout the year. In 2024, the Spring Festival movies have distinct themes and diverse types, with high reputation and heavy filmmakers, and the audience expectation index remains high. The movie channel is duty-bound to do a good job in promoting the Spring Festival movies.

Breaking the communication mode of many films in previous years, the film channel will scan the 2024 Spring Festival movies in a matrix with a brand-new propaganda mode, and bring together the differences and diversification of each film into the complementary advantages of the whole schedule, so as to maximize the cluster effect of the Spring Festival as the "first schedule".

Like the diversified Spring Festival films, the planning sections with their own characteristics will attack all the lines in the series of activities.

The brand column "Blue Feather Living Room" is newly upgraded, which will run through the whole activity and play the communication channel of media live broadcast and TV broadcast programs. Lan Yu, the host of the movie channel, talked with the main creator of the Spring Festival movie at the round table, and discussed the cultural value of the Spring Festival movie with the "airborne" guests from different fields, and explored the original creative heart of the main creator, and will present a different Spring Festival experience in combination with the intangible culture.

The camera keeps turning on all the time, and the "Six Princesses" will always be on the front line of "live". No matter the new film conference site or the special announcement activities, the live footage of the movie channel will not be absent. The audience will not only be on the scene through live broadcast, but also have the opportunity to visit the scene and have a direct dialogue with the creators present in front of the camera.

What is the experience of spending the Spring Festival in the cinema? The film channel "Roadshow Log" has once again opened a new chapter in the Spring Festival, and the life-oriented documentary shows all the crews are behind the scenes of roadshows all over the country. Watching movies has become a "New Year custom" in Chinese for the Spring Festival. During the Spring Festival, filmmakers and movie channels that take cinemas as their home are ready!

Apart from the live footage, creative short videos don’t miss any details. The authoritative first-hand graphic information reports the movie market dynamics, and two ace programs, China Film Report and Today Film Review, will present a screen light and shadow feast for the national audience every reunion night during the Spring Festival holiday.

Chinese New Year movies are booming, and the family reunion is safe and sound. From now on, the planning activities of the 2024 Spring Festival file series of the "Spring Festival movie is booming" movie channel officially kicked off. From January 29th to February 2nd, the first stage of the event will be broadcast live, and film masters such as Pegasus 2, Boonie Bears: Time Twist, Article 20 and The Movie Emperor will take the lead in the Blue Feather Living Room, and bring press conferences, premieres and more special activities to the audience of the whole network. Please lock the movie channel into the whole network platform of media matrix, and cheer for the outstanding domestic films in the 2024 Spring Festival!

Cherry Maruko, a teenager from Italy

Special feature of 1905 film network "Crack, crack, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep, beep,

"Cherry Maruko" was born in RIBON, a Japanese girl comic magazine in 1986. Based on the childhood life of the author, Cherry Maruko (whose real name is Miura Miki), it tells an interesting story about Maruko’s life with her family and classmates in Shimizu City, Shizuoka Prefecture, Japan in the 1970s.

The original author Cherry and her cartoons.

"Cherry Maruko" was animated for the first time from 1990 to 1992. So far, there have been more than 1,000 episodes of TV animation, and it is still being serialized and broadcasted in Japan. The characteristic of "Cherry Maruko" is that when the character is embarrassed, there will be a trademark expression of black line, and sometimes there will be a cold wind blowing from behind.

The 1990 version of Maruko and her unique black line

　

Unlike Doraemon, Detective Conan and other cartoons, there is a theatrical version every year. The Boy from Italy is the third theatrical version of Cherry Maruko, which was made to commemorate the 25th anniversary of TV animation. The film was written by the original comic author Sakura himself, and the animated version was directed by Jun Takagi.

　

The 1990 theatrical version of friendship days and the 1992 theatrical version of My Favorite Song.

Although "Cherry Maruko" is actually 30 years old, in the world of animation, she has always been the third-grade pupil in our memory. It seems that she will never grow up, always with a small head, a round face, a constant hairstyle, and a classic dress of white coat, red skirt and yellow hat.

The classic shape of Maruko for 30 years

She has many small faults: she is lazy, doesn’t like sports, doesn’t like studying, doesn’t like cleaning, loves to take advantage, is careless, always gives up halfway, and often quarrels with her sister. But we still love her, because she is innocent and lovely, lively and kind, and she is very real, just like us, every ordinary and ordinary child enjoys a carefree childhood.

Twenty-five years have passed, when we have all grown up, we gradually lost our last childlike innocence in the crowded crowd and busy life. When we first saw her in the cinema, we might be surprised to find that although the appearance is still the same, the small ball has grown!

Maruko and Andre

This time, "Cherry Maruko" is different from the past. Maruko and her friends went out of Shimizu to travel to a wider world such as Osaka, Kyoto and Tokyo, and made six children from all over the world. Most importantly, Maruko met the first boy who liked her, Andre from Italy.

Six children from all over the world

　

They set off river lanterns, watched fireworks and caught goldfish together. Although they are still pure friendship, when they are squeezed by the crowd and try to hold each other’s hands, when Maruko persistently accompanies Andre in his search in order to fulfill his wish, and when Maruko gets rid of her little habit of sleeping late in order to send Andre to the plane, we can clearly see that Maruko is not the original Maruko, and she has grown up.

It’s not just Maruko who grew up. The cartoon characters who brought infinite joy to our childhood all completed their adult ceremonies on the big screen, but we didn’t find them.

Growth is not only a beautiful memory and a happy moment, but also a heavy price and tears of separation, such as the one shown in the mainland last year.

The poster of Doraemon: Walk with Me is full of emotion.

We all know that Doraemon is a cat-type intelligent robot sent by Daxiong’s great grandson from the 22nd century, with the purpose of helping Daxiong change his life, marry Bai Fumei and embark on the road to success. However, more than 2,000 episodes of cartoons have been broadcast, and there are 35 theatrical versions. Although Doraemon’s four-dimensional pocket has produced strange future props, it has not changed Daxiong’s fate of poor study, weak health and being bullied by Pang Hu and Xiaofu all day. However, "Walk with Me" is different, and we see the growth of Daxiong.

　

Doraemon’s future props

Because Doraemon should follow the egg, Shizuka fell in love with Chumu fir, but Chumu fir wanted Doraemon to eliminate this reaction, because he didn’t want to get Shizuka’s love through props. This made Daxiong deeply hit. He knew that he could no longer rely on the power of Doraemon, and he had to win Jingxiang back by his own efforts. This is Nobita’s first growth, and he understands that his destiny can only be changed by himself.

But the reality is cruel. Although Daxiong worked hard and studied hard, he got a duck egg because he made a mistake in the exam subjects. The frustrated Daxiong decided to give up Jingxiang because he didn’t want Jingxiang to suffer with himself in the future. This is Nobita’s second growth, and he began to learn to think for others.

Daxiong came to the future in Doraemon’s time machine and was trapped in the storm with Shizuka when he grew up. At the most critical moment, he relied on his wisdom to find a way to save Shizuka, who was dying. This is Nobita’s third growth. He changed his destiny by himself and made Jingxiang agree to propose marriage.

Daxiong got happiness, Doraemon must return to the 22nd century according to the procedure. In order to let Doraemon leave with peace of mind, Daxiong faced Pang Hu’s bullying alone, and stood up and fought to the end with his head held high no matter how the other party punched and kicked. This is Nobita’s fourth growth, and he has the courage and responsibility to face adversity alone.

　

Watching this children’s animation in the cinema, we were drowned in tears. Perhaps we cried not only because of the growth of Daxiong and the departure of Doraemon, but also because of our own lost youth and ideals. Even the hero who is like a salted fish has the courage to face up to his life. What reason do we have to choose to escape?

Similarly, there is crayon Shinchan slowly changing. In 2010, we saw the help of Nohara Shinsuke, which is different from the past.

　

Twenty years after Xiaoxin and his friends were brought by his future fiancee Minzi, a group of people were surrounded by the bride group sent by Minzi’s father. A bride to be married seized Xiaoxin and threatened Minzi. Unexpectedly, Xiaoxin used a rose to skillfully resolve the crisis and save her companions.

　

After seeing the playground of his childhood turned into ruins, Xiaoxin began to worry about his parents’ safety. He quickly ran home to confirm that his future parents were safe and sound, and he showed a knowing smile. We just found out that Xiaoxin, who seems heartless and mischievous, actually loves his parents deeply.

　

Xiaoxin made a big fuss about the wedding between Minzi and Feng, and resolutely wanted to get back his bride, and insisted on guarding her when Minzi was about to fall off the roller coaster. This is not the crayon Shinchan that we remember. He will grow up to be the coolest adult in the future.

Therefore, Cherry Maruko has a boyfriend, Daxiong can marry Jingxiang, and Crayon Xiaoxin has a fiancee. Looking at these childhood partners growing towards their dreams and future, what reason can we not urge ourselves to become better, stronger and more responsible adults?

Special feature of 1905 film network If we want to talk about female artists from the second half of 2017 to 2018, Zhang Xinyi is definitely indispensable.

　

In just half a year, this female artist, who has been haunted by the topic of "divorce and plastic surgery", shook the lice on her shirt and did several impressive things.

　

First, in August 2017, it was reported that Zhang Xinyi supported the filming of the documentary out of his own pocket.

This documentary about comfort women, with personal experience, puts that gray history on the table. The film met with financial difficulties at the early stage of filming. When the director Guo Ke went to the crew to find Zhang Xinyi with a bag on his back, she passed on the 1 million yuan she just got without saying anything.

　

During the production period of the following years, she has been communicating with Guo Ke about the shooting. Even for "Twenty-two", I postponed the release of my new film.

　

In the future, Zhang Xinyi was asked countless times why she helped Twenty-two, and her answer was always only one: "I think Guo Ke did a great and very correct thing. Without him and Twenty-two, no one would know that war has brought such great trauma to women and children."

　

Whether an actress’s original intention of funding a small-budget film matches her declared purity is a matter of weight.

Of course, "Twenty-two" also brought more attention to Zhang Xinyi, besides "cosmetic surgery and scandal".

　

On January 6, 2018, Hunan Satellite TV’s program "Sound in the Surroundings" was launched to test the voice of actors. Zhang Xinyi, who fell into a voice because of fatigue, voiced a segment of Hua Fei in Empresses in the Palace, which made people shine at the moment.

The comments of netizens are basically "I thought I was playing the original soundtrack of a TV series", "Zhang Xinyi made a big impression on me" and "her strength was underestimated".

The appearance of the variety show also attracted Cai Yin Shanshan, a Chinese opera teacher, to recall that year, "Li Guangjie, Edward Zhang, Shen Jiani and Zhang Xinyi were among the most discussed undergraduates, and everyone was eager to see their plays in the theater".

　

In fact, in her early works, such as Give me a cigarette, Love is a happy bullet, Legend of the Wind, etc., she has interpreted the women who have been wandering in love, the young women in the county who lost the college entrance examination, and the smart and beautiful female spy, proving that she is not a vase.

Stills of Love is a Bullet of Happiness

And the role of Lin Xia in Beijing Love Story brought her the title of "Sister 2" because she was "pitiful, lovely and distressing".

　

Stills of Beijing Love Story

Some people say that "Coming to the Sound" shows us an "actor Zhang Xinyi", and the market owes her a good role to show her strength. She has been debuting for more than ten years and heard jokes. There are too many people in the market. Being a star needs luck and being an actor needs business.

　

Indeed, this is a passive profession. Zhang Xinyi was obviously tired of waiting and decided to take the initiative, remake the animation and become a film director.

　

The film tells the story of Miss puffs (Zhang Xinyi), a returnee, who meets a takeaway brother (Ahu、Yue) at a party and starts a crazy pursuit.

　

The two people who didn’t meet each other unexpectedly "slept all night" and quickly got married, starting an exciting and romantic adventure.

　

Just looking at the plot, you can feel that the film has a kind of unconstrained imagination and a temperament of letting go of yourself.

　

And this story happened to Miss Puff is very similar to Zhang Xinyi’s own world outlook, love outlook and values.

　

First of all, this is a story of brother-sister love.

　

Since Zhang Xinyi married Justin, the label "Sister-in-law Love" has never left her. She is not only older than Yuan Hong, but also has rich emotional experience. Well-known, there are seven-year romance with WangZhifei and Yang Shupeng’s flash marriage.

　

Miss Puffs also tells the story of a sister-in-law relationship. However, what Zhang Xinyi wants to convey through the film is that in a "sister-in-law relationship", if a boy doesn’t care about your age and appearance, he really marries because he loves you, which is something worthy of praise.

　

Secondly, this is a story that transcends the status class.

　

In the movie, the love story between the overseas Chinese puffs and the takeaway brother broke through the pattern of "prince and princess" and crossed the status class and fell in love.

In fact, Zhang Xinyi met an earl’s daughter on a trip to Europe to record a program. She once stayed in Dali, Yunnan for three years. After learning her story, Zhang Xinyi turned to Lin Chi-ling and said that a girl like this needs nothing but a love affair with a poor boy.

　

The same is true of the love expressed in Miss Puffs, which encourages people to put aside worldly concerns and love each other bravely.

　

Miss Puff in the film is a very honest and frank and courageous person. Zhang Xinyi’s own personality, too.

　

Her brave personality has earned her a good popularity in the circle. This time, she also maxed out her personal card. Justin, Zhang Jingchu, Sitar tan, Rulu, Guo Jingfei, Crystal, Bao Beier, Yu Shasha, Qin Lan and other friends are almost ready to respond, and they all play for nothing.

　

Even Pu Shu, who has always been low-key, wrote a promotion song "Haohao" for "Sister 2", which instantly exploded the circle of friends.

Zhang Xinyi’s honest and frank has one saying and two saying. For example, if there is a role that Justin is interested in, even if he is only given three seconds in the end, Justin must come all the way to shoot it.

　

In addition to the fixed requirements for actors, Zhang Xinyi also invited Hou Yong (director) as a photographer and Shigeru Umebayashi (music composer) to compose music, which added points to the film.

　

Zhang Xinyi and Shigeru Umebayashi (second from left)

At the previous premiere conference, after watching the film, Zhang Jiajia said: "The film is about Zhang Xinyi himself. Why is a girl so 2? Because there is a little girl living in her heart; The film is about a girl and the little girl who lives in her heart, taking a brave adventure together, and the process is full of kindness, warmth and love. "

　

It is not difficult to see that the story of Miss Puffs is basically the love in Zhang Xinyi’s mind, which is youth, hormones and impulsiveness, and the feeling that the best stage between men and women is infinitely magnified.

　

Tomorrow (February 9), this movie will officially land in the cinema. Whether this story of believing in love and sparing no effort to fight against fate can be recognized by everyone needs to be tested by the audience.

　

At present, Zhang Xinyi has already begun to prepare for the second director’s work, and it is also an anti-war film.

It seems that as a director, she is really not playing with tickets.

　　Beijing Education Examinations Institute issued the Notice of Beijing Municipality on Further Strengthening and Improving the Enrollment of Art Majors in Colleges and Universities yesterday. In 2024, Beijing will fully implement the unified professional examinations for six art majors, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy.

　　According to Beijing Education Examinations Institute, the city adheres to education-oriented, classified guidance, fairness and justice, further promotes classified examinations for different majors, and improves the quality of talent selection. By 2024, it will establish an enrollment system for college art majors based on the unified college entrance examination, with the unified professional examinations in the city as the main body, based on the cultural achievements of the college entrance examination, professional examination results, with reference to students’ comprehensive quality evaluation, classified examinations, comprehensive evaluation and multiple admissions, which will basically form a fair, scientific talent selection and strong supervision.

　　Art majors in colleges and universities implement the evaluation method of "cultural quality+professional ability"

　　In terms of improving the professional examination methods, the city has vigorously promoted the classified examination of art majors. The enrollment of art majors in colleges and universities adopts the examination evaluation method of "cultural quality+professional ability". The cultural quality uses the examination results of the college entrance examination and the professional ability uses the examination results of the artistic professional ability. The art professional ability examination includes the city-wide unified examination and the college examination, and the classified examination is implemented according to the requirements of selecting and cultivating different art professionals. The city’s unified examination is organized by Beijing Education Examinations Institute, and the college examinations are organized by relevant universities.

　　At the same time, the city will improve the city-wide unified examination system for art majors. According to the requirements of the relevant documents of the Ministry of Education, we will study and formulate the unified examination methods for art majors in the city, and by 2024, we will fully implement the unified professional examinations for six art majors, including music, dance, performance, broadcasting and hosting, art and design, and calligraphy. Improve grading methods, strengthen grading management, and enhance the discrimination of examinations to meet the needs of talent selection in colleges and universities of different levels and types.

　　The number of on-site school exams does not exceed 6-mdash of the enrollment plan of related majors; 8 times

　　In addition, the "Notice" also clearly stipulates that the scope and scale of school examinations should be strictly controlled. For the art enrollment majors that have been covered by the unified examination in this city, in principle, colleges and universities enrolling students in Beijing should directly adopt the results of the unified examination. For a few art colleges with distinctive professional characteristics and high quality of personnel training, and high-level art majors with high requirements for candidates’ artistic talent, professional skills or basic skills, they can apply for organizing school examinations on the basis of the city’s unified examinations according to procedures. Colleges and universities in Beijing that organize school examinations should actively take online examinations or use the results of provincial unified examinations for primary elections, and strictly control the number of on-site school examinations. In principle, it should not exceed 6-mdash of the enrollment plan of relevant majors; Eight times.

　　The "Notice" also mentioned that it is necessary to improve and perfect the selection mechanism for appraisers. Expand the selection scope of appraisers, establish and improve the information database of appraisers in art majors, and promote the co-construction and sharing inside and outside Beijing. Optimize the composition of examiners, gradually increase the number of examiners, and expand the proportion of off-campus personnel outside Beijing to more than half. Explore the gradual establishment of a declaration system for the special relationship between examiners and candidates in art professional examinations. All examiners and candidates who are guided, guided or have relatives and other interests within the specified time shall declare as required, and strictly implement the avoidance system.

　　From 2024, high-level art troupes in colleges and universities will no longer be selected from the enrollment process of colleges and universities.

　　In improving the enrollment mechanism, it is clear that we should improve the enrollment methods. Art majors that use the results of the city’s unified examination as their professional examination results should be admitted to parallel volunteer on the basis that both the scores of the college entrance examination and the unified examination have reached the minimum control score line for the admission of art majors in this city, and the proportion of the scores of the college entrance examination and the city’s unified examination is not less than 50% in principle. The art majors that organize the school examination will be selected according to the candidates’ school examination results on the basis that the candidates’ scores in the college entrance examination and cultural courses reach the minimum control scores for the batch admission of ordinary majors in this city, the results of the city’s unified examination are qualified and meet the minimum performance requirements set by the school.

　　Since 2024, art majors such as art history, drama, film and television literature in colleges and universities have been selected according to the results of the cultural courses in the college entrance examination and the comprehensive quality evaluation of candidates. Except for the art majors that organize school examinations, all art majors should arrange provincial enrollment plans. Since 2024, high-level art troupes in colleges and universities will no longer be selected from the enrollment process of colleges and universities, but will be selected and trained by relevant colleges and universities from the students.

　　Gradually improve the admission scores of cultural courses in college entrance examination for art majors.

　　It is also clear in the Notice that the requirements for cultural achievements should be gradually raised. According to the requirements for the selection and training of talents of different art majors, the minimum control scores for the admission of cultural courses in the college entrance examination of art majors should be classified and gradually improved (the requirements for dance majors and performance majors can be appropriately lowered), and the tendency of "emphasizing majors over culture" in the selection of talents of art majors in some colleges and universities should be gradually reversed. Colleges and universities that organize school examinations can formulate exceptional admission methods for the scores of cultural courses in the college entrance examination in accordance with relevant regulations for a very small number of candidates who have excellent professional examination results or outstanding talents and performances in related professional fields.

　　The "Notice" emphasizes strengthening the standardized governance of art education and training institutions, and severely cracking down on illegal activities such as training institutions organizing or participating in cheating in exams and interfering with the enrollment order of exams.

　　Text/reporter Wu Wenjuan