Buick Envision shocked the price, and GM’s whole series ＂overturned the table＂

SAIC-GM, which has just undergone a major adjustment, has shown the momentum of breaking down the boat, using a round-by-round price system to reshape its attacks in the joint venture market.

First on September 14th, the pre-sale was officially opened, and the limited-time price was 279,900 yuan to 339,900 yuan, which was 120,000 yuan lower than the guide price. On September 24th, Buick also officially "made a move" to launch the "Golden Autumn Limited Price" for the new generation of Buick Plus, priced at 169,900 yuan to 199,900 yuan, 60,000 yuan lower than the guide price. If you count the replacement subsidy of up to 25,000 yuan, you can get this car for less than 150,000 yuan.

In the past 10 years since entering China, Envision has been one of the benchmark products in the market segment. It has received nearly 1.70 million user support and has maintained a good level of quality and experience. The product strength is in place, coupled with the one-step price, it can be seen that SAIC-GM has started to "move" this time.

The product strength has been fully upgraded, and the strength will be "increased by 10%".

For the new generation of Buick Envision Plus, Buick officially used "10% more leapfrog strength" to describe the new car’s all-round upgrade.

In Buick’s opinion, the new car replacement cannot be a "facelift". The new generation Buick Envision Plus has replaced the entire vehicle architecture, and upgraded the interior space by adopting a larger wheel hub, wheel outer diameter and wider wheel base design. The length, width and height of the new car are 4822mm*1883mm*1695mm respectively, and the wheelbase is 2833mm. Thanks to the long wheelbase and straight roof design, the rear head space of the new car reaches 988mm, the legs are 1038mm, and the knees are 188mm. According to the official introduction, even passengers of 1.9 meters can ride in the rear without restraint. At the same time, the trunk volume of the new car has also reached 475L~ 1531L. After the rear seats are laid down, there will be a flat space with a depth of 1904mm.

At the same time, in terms of comfort, the new car adopts the seat technology that is in the same vein as the GL8. The seat frame is developed based on the luxury car platform, and it is covered with high-grade leather made through 38 processes. The seat cushion and backrest are made of double-hardness foam technology to provide better wrapping and support. A 3D mesh composite layer is used between the seat surface and the foam to improve surface support, wrinkle resistance, and durability and air permeability.

In terms of power, the new car comes standard with the eighth-generation Ecotec 2.0T variable-cylinder turbocharged engine, 9-speed HYDRA-MATIC intelligent transmission power combination, and the whole system is equipped with 48V light mixing system. The maximum power of the 2.0T engine reaches 174kW and the maximum torque is 350 Nm. Among them, the four-wheel drive version is also equipped with a disconnect function, which takes into account fuel consumption and can enjoy the driving experience brought by four-wheel drive.

In terms of intelligence, although many people still have the stereotype of "unintelligent" fuel vehicles, it turns out that the current fuel vehicles are also gradually developing towards intelligence. The new car comes standard with a new generation of VCS intelligent cockpit, equipped with EYEMAX 30-inch curved surface 6K screen and Qualcomm Snapdragon 8155 chip. Whether it is a voice assistant or a car, it has become smoother and better to use. In terms of intelligent driving, the new car comes standard with eCruise L2 intelligent assisted driving, with FSR ACC full-speed domain adaptive cruise, HOLCA intelligent lane centering assistance, and the third-generation APA automatic parking assistance system and other 14 auxiliary features.

In terms of safety and quality, the new car adopts a six-ring and six-cage body structure, with high-strength and ultra-high-strength steel applications accounting for 78% of the total vehicle. Thermoformed steel with a yield strength of 1500 MPa is used in key parts, and ultra-thick double front collision beams are upgraded.

It can be seen that in terms of product strength, the new generation of Buick Envision Plus is an outstanding one among fuel vehicles of the same class, and most of the configurations have also achieved the standard of the whole series. Coupled with such an attractive "one price", I believe it can have a better performance in sales.

SAIC-GM two cards: the product is excellent and the price is in place

The "one price" approach of the Envision Plus may also be extended to more SAIC-GM models.

At the recent launch of the 2 million vehicle of the SAIC-GM Buick brand GL8 family, SAIC-GM General Manager Lu Xiao announced SAIC-GM’s future goal – to fully sound the horn of counterattack in 2025.

This sentence is really not "futures". SAIC-GM’s counterattack is already underway. In May this year, the GL8 PHEV model was officially launched. After the new car was launched, sales rose rapidly. According to Xue Haitao, deputy general manager of SAIC-GM, the GL8 PHEV is still in short supply, and orders on hand have exceeded 30,000 units. The Cadillac XT5, which started pre-sale some time ago, also received 3,371 large orders on the first day.

SAIC-GM’s counterattack, on the one hand, is product upgrades. In Lu Xiao’s view, technology is like a "weapon", and SAIC-GM’s "arsenal" is very rich. According to reports, next year, the new products released by the Buick brand next year will cover plug-in, range extension and pure electricity, and will also launch 800 volts, super fast charging and other technologies.

On the other hand, a more attractive price is also the key. According to Xue Haitao, the Cadillac XT5 was originally planned to be officially launched at the Chengdu Auto Show in August, but felt that the preparation was still not enough, so it was pushed to September 28. During this time, SAIC General Motors launched the concept of "luxury car one price", giving a one-step price, which is the first time in a luxury brand. From the effect point of view, the number of orders can already explain everything.

For next year’s goals, Lu Xiao said that first of all, SAIC-GM’s operating business should return to normal, wholesale volume should return to normal, and market share and operating profit are also important reference indicators.

Write at the end

Previously, many joint venture brands would be scolded for lack of "sincerity" in their prices after the press conference, and some even lost potential customers directly.

But in fact, the prices of these models will eventually be adjusted in the short term. But because they have missed the wave of traffic at the press conference, many people do not know how much this car can actually be won. It is equivalent to not keeping the price, and the price adjustment has not been able to promote sales.

But recently, many joint venture brands have finally given a one-step sincere price. Whether it is the new SAIC Volkswagen that started with "7" some time ago, the Pro that starts at 150,000 yuan, or SAIC GM’s Cadillac XT5 and Buick Envision Plus, although it appears in the form of "limited time one price", it has been proved in terms of sales that the price is in place in one step, and the effect is much better than the later end point adjustment.

SAIC-GM’s counterattack has achieved initial results, and it is believed that its performance in 2025 will be more exciting than previously expected.