Cost-effective choice, MONA M03, Tucki

As a new compact pure electric SUV launched by Xpeng Motors, it has attracted much attention. Its starting price of less than 120 thousand yuan, highly intelligent system and leading endurance performance in the same class can be said to have set off a wave of enthusiasm. Therefore, today we will analyze this car.

Competitiveness of pricing strategy

Tucki MONA M03 has launched three models, with the price range of 1198-155,800 yuan. The starting price of less than 120,000 yuan is very competitive in the compact pure electric SUV market. Compared with many models of the same class, this price threshold is lower and more close to the people, especially suitable for those consumers who are price-sensitive but want to experience intelligent electric vehicles.

The pricing strategy of less than 120 thousand yuan not only expands the potential user group, but also effectively reduces the threshold for users to buy cars. For most consumers who want to enter the new energy vehicle market, the price of MONA M03 makes it a very attractive choice. Because this price range is a car purchase alternative list for the largest consumer group.

Intelligent advantage

At present, apart from battery life, major manufacturers focus on intelligence, and Tucki MONA M03 is no exception. Tucki MONA M03 adopts a pure vision intelligent driving scheme without laser radar, and comes standard with 20+ intelligent sensing hardware, including 2 millimeter-wave radars, 12 ultrasonic radars, 3 auxiliary driving cameras, 4 360 HD panoramic cameras, 1DMS cameras, which support intelligent parking in the whole scene, keeping the lane centered) and ACC adaptive cruise. The top model M03 MAX version is also equipped with two NVIDIA DriveOrion chips, and four additional driver-assisted cameras and high-precision positioning units, with high-speed NGP and urban NGP intelligent navigation driver-assisted functions. He Xiaopeng also stressed many times that Tucki MONA M03 has the best intelligent driving ability in the same gear.

In addition to intelligent driving, Tucki MONA M03 is intelligent in the car. A 15.6-inch central control large screen is standard in the car, using Qualcomm 8155, which supports 3D perceptual map rendering, gesture control, multi-finger flying screen, remote control and intelligent voice assistant in four-tone area, and there are a wealth of small programs in the APP store.

In order to "cut corners", Tucki MONA M03 has no instrument screen and HUD, and the vehicle information and data are concentrated in the central control screen. But if you want to have an instrument, Tucki "sweetly" designs one for you, but you need to spend 599 yuan to buy it.

The power part is not outstanding.

Tucki MONA M03 provides two kinds of power, the maximum power is 140 kW and 160 kW respectively. The batteries are available in 51.8 kWh and 62.2 kWh, with cruising ranges of 515 km, 580 km and 620 km respectively. The acceleration time is 7.8 seconds and 7.4 seconds. The chassis of the former McPherson+rear torsion beam may say that this data is too general. Don’t forget that this price only sells you more than 100,000 yuan? In case there is another discount.

The appearance is pretty good.

Tucki MONA M03 has a body length of 4780mm and a wheelbase of 2815mm, which is similar to that of Tesla. The shape of the whole vehicle uses the latest AI quantitative aesthetic design language, and the T-shaped starship light group with simple shape and end-to-end echo is full of scientific and technological sense. Of course, I think the most attractive thing is its tail, the overall visual effect is very smooth, and it also adopts a hatchback design.

Keep the interior simple.

The interior of MONA M03 in Tucki focuses on minimalist design, the cockpit is designed with magic space, and it is equipped with ergonomic cloud seat, which supports two adjustment modes: comfortable co-pilot and spacious rear row. The whole system comes standard with an insulated panoramic canopy. In addition, MONA M03 has 18 speakers and 7.1.4 surround sound with sky channel. In official terms, move Live house into the car.

Generally speaking, Tucki MONA M03 has also given some sincerity, although it takes the parity route.

Comparison with the same class of vehicles

In terms of product positioning, Tucki MONA M03 will compete with BYD Qin PLUS EV, GAC Ai ‘an and Volkswagen ID3. In contrast, Tucki MONA M03 has certain advantages in face value, intelligent driving, active safety and energy consumption. And compared with Qin PLUS EV and AION S, Tucki MONA M03 driving on the street should not be like a car ride! Compared with Volkswagen ID3, Tucki MONA M03 is cheaper, smarter and richer in configuration, which overseas brands have always been unable to beat China brands.

Market prospect outlook

To sum up, Tucki MONA M03 has obvious competitive advantages in the compact pure electric SUV market. Its starting price of less than 120,000 yuan, leading intelligent system and excellent endurance performance enable it to attract consumers who are price-sensitive but eager for intelligent experience. Especially the younger generation of consumers, they have a higher demand for technology configuration and intelligent functions, and Tucki MONA M03 can just meet this market demand.