Good shop new gameplay for double 11： Rulu will appear live.

　　Jingchu Network News (Reporter Feng Ziye) Globalization, full entertainment and omni-channel. On October 25th, journalists from the mainstream online media in China who participated in the "2016 Ingenuity and Taste Fourth National Key Online Media Tour in Hubei" went into the first brand of domestic leisure snacks and revealed their "new play" in the 2016 double 11 War.

　　"Globalization" is the first trump card promoted by double 11 in this season. Good shops are also expected to become the enterprises that import the most food in the first phalanx of Tmall food category this season.

　　At the same time, the origin of many products in the good shop comes from all over the world. Take the core explosions of good shops as an example. The origin of pistachios, Bigengguo, good pecans, almonds and almonds are all from the United States, the origin of macadamia is from Australia, and the origin of dried mangoes is from Thailand.

　　As a traditional action in double 11, online promotion will still be one of the key points of this promotion.

　　According to the announcement of Feng, president of the e-commerce business department of Liangpin Shop Platform, Tmall double 11 Liangpin Shop will take out 500 snacks to participate in the activity, and all the prices will be the lowest before the year. In addition to the pre-sale activities of 10 yuan deposit changing to 30 yuan, there are also basic 50% off rush, full-court postage, and surprises such as double 11’s lucky draw, VR glasses and 10,000 snacks in 1 yuan seconds.

　　Different from the past, this time in double 11, the quality shops pay more attention to the comprehensive entertainment of marketing. To this end, online activities, good shop invited Rulu, a popular star, as the general director of "double 11 Snack Carnival". A product of "A Generation of Jiaren Yuemei" designed by Rulu himself is currently participating in the pre-sale in double 11, which has caused fans to rush to order it. In addition, on the evening of October 28th, Rulu will take "A Generation of Jiaren Yuemei Style" to interact with fans in the live broadcast of Tmall.

　　Shilin, Marketing Director of Liangpin Store Platform E-commerce Branch, said that double 11 is a day of national shopping spree, and merchants tend to promote sales. This year, Liangpin Store wants fans to make double 11 look like a festival and buy while playing.

　　In product development, all-entertainment promotion focuses on IP product development. During this year’s double 11, Liangpin Store will launch an IP product based on the movie Magic Hair Wizard, including magic nut bars, fairy fruit and vegetable crispy skin, etc. Now these products have started to be pre-sold. In addition, the "Nut Age" gift box created by the movie "Ice Age 5" IP is also participating in the pre-sale, and the current pre-sale situation is good. Since the beginning of this year, Liangpin Store has developed a variety of IP products, including Angry Birds Dried Fruit Series, McDull Fish Pill Series, Ice Age 5 Nut Times, etc. The use of IP resources has made the products vivid and increased the interaction with fans.

　　In terms of omni-channel, good shops have formulated the mode of "online ordering, store delivery", "store scanning code, logistics delivery". Good stores selected 517 stores from 2,000 stores nationwide to try this year’s Double Eleven. Consumers entered the Tmall flagship store of the good store, selected the "Jisuda" products and the rest of the products, and the system automatically matched the surrounding stores according to the receiving address of the consumers after placing the order. The "Jisuda" team of Tmall logistics distribution will pick up the goods from the nearest good store and deliver them to the consumers within 2 hours, and the goods from non-stores will be delivered to the consumers through the e-commerce express channel.

　　After double 11, the "traffic jam" of many brands’ logistics distribution has become a nightmare for consumers, and this chronic disease has also seriously affected the user experience of double 11 Daqiao.

　　To this end, good shops can be described as taking precautions in logistics and distribution, and spare no expense to ensure that users receive the results of sweeping goods in time. In this year’s double 11, at least the consumers in good shops can stop worrying about the speed of post-holiday express delivery.

　　It is reported that this year, Liangpin Shop introduced SF Express into double 11 Express Delivery for the first time. Because SF Express is generally about 30% higher than other express delivery costs.

　　In addition, this year, the good shop has specially made an incentive plan for the express delivery company: if the express delivery company can deliver all the express mails during double 11 within 24 hours, the good shop will reward the express delivery company with 30 cents per order. If you reach 48 hours, you will be rewarded with 20 cents per order. In order to ensure the stability of express delivery, Liangpin Shop will carry out strict inspection on all express delivery companies before and after the holiday this year, covering personnel, vehicles, green channels and other aspects, and the inspection results will be used as the standard for selecting express delivery cooperation services in the same period next year.