Fashion: Meaning and Significance

Fashion is a highly unstable term because it enters the market and disappears. However, some fashion designs come and go for a long time, while others come and go in a few weeks. Therefore, short-term fashion design is an example of fashion.

Fashion literally means: a strong passion for something or a strong and widely shared interest in something, but for a short time. For example, suppose you are obsessed with learning piano, so you buy an expensive piano, attend a famous music school and pay a non-refundable fee for one year. But in the next few weeks, all your enthusiasm for learning piano disappeared, and you left everything. This means that your interest in learning piano has faded.

Fashion is the latest and most popular style in clothes, dresses and behaviors, but the time is short. For example, some fashion designs or behaviors inspired by movies, or celebrities who wear them in fashion shows or parties or in any leisure way, have become popular within a few days. Everyone wants to have this design, but in the next few weeks, people forget it and turn to new fashions. Similarly, the beginning of fashion is very exciting and inspiring, but its journey is very short.

The success or failure of any fashion design or trend depends on many factors, including who designed it, what brand it is, who is/is promoting it, how it is advertised, how society reacts to this fashion trend, the price range of clothes, and so on. However, among them, social acceptance is the most important, which is guided by different motivations that emphasize people’s values and behaviors.

In today’s technologically advanced world, fashion is only a matter of a few hours. This is the world of social media platforms, and someone or something can become popular at the fingertips in a few hours. But how durable is this popularity? It depends on the fashion design and the quality and attractiveness of the fabric.

The consumption culture in today’s world is driven by their desire to own it, which eventually shortens the gap between the rich and the economically turbulent class. So, if they like it, they want to have new fashionable dresses. There are many such examples in today’s world. If you look around, you can easily find people who spend two or three months of their wages on luxury goods that are actually not needed at all.

What is the reason why you suddenly like fashion design and then suddenly don’t like the same design?

In this digital world, touching things with fingers has become popular, and it is really easy to trend fashion design by using different social media platforms. Therefore, if a particular fashion design is endorsed by a big brand, or/and advertised by top movie stars with millions of fans, in this case, under the influence of favorite stars, consumers will not pay too much attention to product quality and price. They just buy it. But within a few days, when people began to use it, they realized the quality, price or comfort of the design. Last but not least, the social response to a particular design. Moreover, if such a reaction is negative, its demand will suddenly drop.

In addition, the pure fact is that no fashion design enters the market forever. In fact, every fashion design has life; Some have a long life span, while others have a short life span. Fashion is a part of a short-term trend, which begins to be popular quickly and then fades out of the market in a short time.

Unique! Fashion personality wears and ignites the trend vane

Fashion is an attitude and a way to express yourself. In today’s society, people’s pursuit of individuality and uniqueness has become a fashion trend. And personalized wear is the best choice to meet this demand.

They can not only light the trend vane, but also show everyone’s unique charm. The unique fashion personality will liberate us from the traditional aesthetic concept.

Whether it is color, style or collocation, you can give full play to your creativity and create a distinctive image. Not rigidly bound by convention, it gives us a chance to show our true selves in our hearts.

Fashion personality also reflects people’s pursuit of individuality. Everyone has his own unique preferences and styles, and it has become one of the most popular ways to express his personality through wearing.

Whether it is sports style, street style or retro style, there are their own fan groups. In this diversified era, people are eager to find their own fashion style to show their unique charm.

Fashion personality is not only a fashion trend, but also an attitude. It represents the spirit of daring to try and innovate. By adding some elements that break through the tradition in wearing, people can break away from convention and experience different styles and feelings.

This attitude of daring to try has also had a far-reaching impact in the trend world and has become an important force leading the fashion trend. In short, the personality is unique and ignites the wind vane of the trend.

It gives everyone a chance to show their unique charm and become the new darling of fashion. In this diversified era, we should bravely express ourselves and pursue personalized fashion style. Only in this way can we truly stand at the forefront of fashion and lead the development of the trend.

Listening to Professor Fudan’s Interpretation of Ancient China: Reading the wisdom of ancestors and hearing the romantic echo of history.

What’s the use of studying history?

With a long history of 5,000 years, there are many interesting stories and many experiences summarized by predecessors.

The ancients said, "Never forget the past, be a teacher of the future", "Stay on the mountain, stop the scenery", and "be kind if you are water, and carry things with kindness". These beautiful behaviors all come from the wisdom of your ancestors and the romantic echo of history.

Historian Qian Mu once said: No matter how knowledgeable a person is, if he doesn’t know his own history, he can only be a knowledgeable person at most, and can’t be counted as a knowledgeable China person.

Wu Jun, a computer scientist, said: Learning history well is to be a better person.

Studying history can not only cultivate sentiment and conduct, but also enrich our knowledge, so that we can see clearly the entanglement of human nature, grasp the laws of economy and make correct decisions in today’s complicated and changing world.

Why was only Hai Rui an honest official in the Ming Dynasty? The court needs doers more than moral models;

Many prisoners were buried alive in ancient wars in China? Mainly because of the difficulty in food supply;

Was Chang ‘an the center of the world in Tang Dynasty? In fact, there was no "world" at that time;

……

This is why many excellent people are all interested in history and can always quote classics in their speeches. A person with a historical view usually has a higher pattern and emotional intelligence.

If you also want to know about history, if you only attend a history class, I recommend you to listen to Ge Jianxiong’s history of China.

He connected all kinds of knowledge in series, which can help you build a model of ancient China and gain a sense of transparency. After that, whether you read history or analyze the present, you will get twice the result with half the effort.

He is a doctoral supervisor at Fudan University and has studied history for 40 years.

It is hard to get a ticket for offline lecture courses.

Ge Jianxiong, a famous historical geographer, has studied the historical geography of China for more than 40 years.

His position in academic circles at home and abroad is unshakable;

  • Zhang Hongjie and Hou Yangfang, doctoral supervisors of Fudan University and well-known historians, are his students.

  • One of the first two liberal arts doctors trained in New China;

  • By the State Council Academic Degrees Committee and Ministry of Education, he was named "China Doctoral Degree Winner with Outstanding Contributions";

……

Although Ge Jianxiong has made great achievements now, he is actually an older academic youth. When he was young, he never thought that after working in middle school for more than ten years, at the age of 32, he could change his destiny through graduate school.

He was successfully admitted to Fudan University that year, andLearn from Mr. Tan Qixiang, a master of historical geography., the founder of China historical geography.

As Mr. Tan Qixiang’s assistant, Ge Jianxiong has a lot of contact with Taishan Beidou in the academic circle, and he is constantly pursuing the ultimate and seeking the truth. Because of this, he quickly became the leader of the historical geography research center of Fudan University.

On one occasion, the executive vice-president in charge of science and technology of Harvard University visited Fudan University and said, "Fudan is really a world-class major, one is historical geography and the other is mathematics, and there are only two." It serves to show Ge Jianxiong’s achievements in learning for many years.

But in fact, Ge Jianxiong not only studies historical geography, but also is a famous expert in China history, population history and immigration history.

He has written ten books in Yu Ben, published more than 100 papers, led the Fudan academic team to complete the six-volume Population History of China, and found out the "base" of China’s dynasties.

It involves various knowledge backgrounds such as history, geography, demography and institutional history, and has won high praise from academic circles at home and abroad.

Because of Ge Jianxiong’s academic level, there are too many people who want to learn history and geography from him. Just Ge Jianxiong’s scattered speeches on the Internet have attracted a large audience, and Ge Jianxiong’s fans on Weibo are millions.

His lectures off-line are full, and students from major universities are willing to listen to his lectures.

Many programs have also invited him to share his views on history, such as "Let’s Talk" and "China Geographical Names Conference".

"Not boring" and "attractive" are the consensus of the audience.

Thanks to his global vision of Wan Li Road.

Author of Zeng Guofan’s Front and Side, Seven Faces of Daming Dynasty, etc.Hongjie ZhangHe is a student in Ge Jianxiong. When he was studying PhD at Fudan University, what he liked most was Ge Jianxiong’s class. Because Mr. Ge Jianxiong can make the boring content very attractive.

According to Zhang Hongjie’s own statement, he is not a "good student" by the standard of traditional China education. At least since junior high school, he hasn’t listened well. He always listens to the teacher with one ear and reads at his own pace.

But in Mr. Ge’s class, he has never been distracted.

When mentioning Teacher Ge’s lecture, Zhang Hongjie said this: "The content of the course "Theory and Method of Historical Geography" is actually very boring, but he can make it very attractive … The lecture is like flowing water."

Ge Jianxiong’s lectures are interesting because he is a man full of enthusiasm and curiosity about the world.

What he said was either his thoughts on reading thousands of books or his experiences on Wan Li Road.

△ In 2000, Ge Jianxiong, as a member of the 17th Antarctic expedition in China, took a photo with a seal he met on the beach.

He has conducted many academic exchanges in internationally renowned institutions of higher learning such as Harvard University and Cambridge University. In order to study, I also traveled to dozens of countries on seven continents, from Antarctica to the North Pole, from Kilimanjaro, the "king of Africa", to Ali, the "roof of the world".He personally measured the "global vision" with his footprints.

It is precisely because of Ge Jianxiong’s extensive interests and dabbling that he has opened up various academic fields and the barrier between academic and real society.

His history pays attention to both the grand background and the tiny details. He pays attention to the reasons and connections behind the incident, and is good at explaining the theory with concrete examples, and the content expressed is also very lively.

Ge Jianxiong made it clear that all the history we can see today is a selective and conscious record of the historians. Therefore, seeing is not necessarily true, but also thinking about the relationship and reasons behind it.

Therefore, in the course of Ge Jianxiong’s Multi-perspective Interpretation of Ancient China, he selected 50 key words, covering territory, administrative region, population, capital, dynasty, etc., to correct our cognitive deviation of history, restore the true historical appearance, and make us more sensible, distinguish between good and evil, and know how to advance and retreat.

Click the Subscribe button to subscribe to the course.

Studying history is more about people.

Use history to solve practical problems, and don’t be a nerd.

Ge Jianxiong’s body is not only full of academic elegance, but also always pays attention to people’s development and survival as an intellectual.

When he was a librarian at Fudan University, he was not only concerned about whether students could gain something in the library, but also about their experience in the library. Even the small details such as how high the stairway is and whether there will be students hitting their heads are like the back of his hand …


After becoming a representative of Chinese People’s Political Consultative Conference, he often wrote commentary articles and published them in major media all over the country. He called for "China Tourism Day" and suggested strengthening the deliberation and audit of major construction projects of local governments …


He has always believed that academic research should not only be a career in the "ivory tower", but also play a role in the general public. Don’t be a nerd or a hypocrite.

In the course of Ge Jianxiong’s Multi-perspective Interpretation of Ancient China, he also pays attention to people, especially a group of people who represent the times.

There are great people, such as the emperor, the emperor’s father, the queen, well-known people, such as Confucius, Hai Rui, Yan Rong, and people who are rarely known, such as Fusheng and Shaoxing tout Mr. Wu …

These little people, short stories, or a small detail are all slices of our understanding of China’s history, from which we can find many life-long wisdom.

If you want to know the truth under the dusty fog of ancient China, see the essence clearly, improve your cognition, improve your pattern and increase your EQ, then I recommend Ge Jianxiong’s class for you.

Select 50 historical keywords

From China’s skeleton, flesh and blood, nerve center

Re-recognize a more stereoscopic and true history of China.

Everyone can understand.

Expand your horizons and have a view of history easily!
50 knotsEssence audio class
just129Yuan Dynasty (1206-1368)

Each essence class only needs2.58Dollar!

Save 3 cups of milk tea.

Get a wiser and more understanding person.
Click the Subscribe button to subscribe to the course.

Why is this course worth listening to—

1. Authoritative enough

Doctoral supervisor of Fudan University, one of the main founders of the discipline of historical geography in China, intensively read those things in ancient China, supplemented by a large number of annals and case descriptions, and give you an authoritative and three-dimensional history of China.

2, novel enough


Different from the usual history class, this course is divided into three categories: skeleton (territory and city), flesh and blood (population and figures) and nerve center (emperor and the world), so that you can understand the historical phenomenon and see the root behind it.

Because historical mysteries can never be viewed in isolation.

3. Rich enough


The 50 audio lessons will start from the earliest "China" and cover the Qing Dynasty, with a history of more than 3,000 years. We don’t want to cover everything in detail, but we want to focus on the big and put the small.

Starting from the event, with easy-to-understand language, take the audience step by step to see the clouds, restore the real scene at that time together, and gain rich new knowledge.

4. Good enough to understand


The course content is grounded, even if it is white, it can be easily understood.

Listen, adults, relax and decompress, and increase the conversation.Not only can you relax in the face of work pressure and the boredom of trivial matters in life. You can also talk about it after dinner.

Children listen and broaden their horizons and wisdom.Not only can you accumulate learning materials and broaden your knowledge, but you can also form an open and calm personality in a subtle way, which will affect your child’s life.

Select 50 historical keywords

From China’s skeleton, flesh and blood, nerve center

Re-recognize a more stereoscopic and true history of China.

Everyone can understand.

Expand your horizons and have a view of history easily!
50 knotsEssence audio class
just129Yuan Dynasty (1206-1368)

Each essence class only needs2.58Dollar!

Save 3 cups of milk tea.

Get a wiser and more understanding person.
Click the Subscribe button to subscribe to the course.

↓ 澎湃 Good class, give you more dry goods and good classes ↓

The above content contains advertisements.

Through "rhyme", we can see China fashion and the beauty of the East.

Incense and static gas, live boiled sweet spring, proud as a peacock and Ye Jia rewarded guests, Meng Chen Mulin and Oolong entered the palace … Yin Chao still remembers that when he went to tea with his friends for the first time, he watched the elegant processes and realized an unspeakable beauty.

Text/Lu Xiaoming

In ancient myths and legends of China, many sacred trees were mentioned: building wood, searching for wood, and if wood … Among them, the representative Fusang is composed of two big mulberry trees that support each other. In myths and legends, Fusang is the sacred tree where the sun lives. "Shan Hai Jing Overseas East longitude" mentioned that "there is a hibiscus on the Tang Valley, which was bathed on the 10th and lived in the water. Nine days in the lower branch, one day in the upper branch. "

Such a "god" is not uncommon in Shan Hai Jing. The Classic of Mountains and Seas was written from the Warring States Period to the early Han Dynasty. Together with The Book of Changes and Huangdi Neijing, it is called the three wonderful books in ancient times, and it is an important treasure in China culture and even eastern culture.

After thousands of years, The Classic of Mountains and Seas still affects people’s lives, from which well-known fairy tales such as The goddess patching the sky and Kuafu’s pursuit of the sun and Jingwei’s reclamation evolved. When The Classic of Mountains and Seas is combined with modern fashion, generate can also shine with unique brilliance.

In the chaotic scene, abstract lines with endless changes are selected to show the fractal shape of ancient trees, and the virtual scene uses the visual characteristics of Shenmu, which is more dependent on each other, to create a sense of movement in the still picture. This is a scene in China famous fashion photographer Yin Chao, the founder of SUPER STUDIO’s recent work "Looking at Mountains and Seas"-winding with knots, in which elements such as hibiscus trees are added.

Yin Chao’s work Chaos

Through five scenes of chaos, knot, Kunlun, fog and magic flowers, Yin Chao shows a prosperous scene from the chaotic state of the beginning of heaven and earth to the wanton growth of everything. In the works, Zhao Liang, a contemporary dance artist in China, joined hands with Tang Shiyi to improvise with the music, taking mountains and seas as inspiration, and expressing with the body, showing the rhythm of ancient oriental myths and conveying the artistic expression of "flowing mountains and seas" between ink and wash textures.

"I think ink painting is the most representative art form in China culture. The natural smudging of ink and pen in the works has become mountains and seas." Yin Chao mentioned that this work has attracted a lot of people’s attention, and also opened up an artistic expression form-expressing China traditional culture in a modern way.

In these years, Yin Chao traveled around China, experienced national culture, and tried to add more elements of oriental aesthetics to his shooting. He hopes to truly tell the fashion that belongs to China people, rather than "fashion-like without rhyme" imitated by technology.

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Looking back on his career, Yin Chao mentioned that about 20 years ago, he accidentally opened a fashion magazine and was deeply attracted. "The expression of such beauty is so special that I have never seen such characters, scenes and creations. It is an unprecedented feeling." It is precisely because of this idea that Yin Chao resolutely went to Beijing and tried to gradually enter fashion photography.

Yin Chao spent many years from getting started to getting started. In order to embrace the "beauty of fashion", he worked as an employee in a photo studio for two years and an assistant to a photographer for four years. He once saved money to buy foreign magazines when his monthly salary was several hundred yuan, and studied photography and art history after work.

It takes less than a second to press the shutter, and the camera can generate a photo. This "per second" work seems easy and simple. But in fact, "pressing the shutter" is only a very small link in fashion photography. Pre-planning is often carried out one or two months ago, and the whole "universe" in the photo is constructed with the idea of fashion photographers, which reflects the unique style of fashion photographers everywhere.

For his own lens "universe", Yin Chao used the word "soul" to define it-let the photo have a soul and a story. He hopes that the photos are "flowing", seeing the movement in the stillness, and realizing the stillness in the movement. "Motion and static are relative, depending on metaphysical expression, and they are an internal state." Just like the movement characteristics of "Tai Chi"-absolute movement and relative quietness.

Once upon a time, Yin Chao felt that "fashion" was a kind of aesthetics that people looked up to. Now, this view has long changed. "The so-called fashion is just an expression of beauty that keeps pace with the times and records what is happening now."

In many people’s cognition, "earth" is the opposite of "fashion", which seems to be a derogatory term and is used as an analogy to "not beautiful" Yin Chao thinks this is a misunderstanding. Over the years, he has walked through many places in China and felt the local customs rooted everywhere. "What our ancestors left us is too precious." People often think that the "earth" used to be difficult to connect with modern society, but when Yin Chao integrates it into fashion as a design element, there is a comfortable and decent new experience.

Yin Chao’s works

It is Yin Chao’s pursuit for many years to let the world see China fashion about nationality, culture and life.

What is the fashion in China and how to express the story of China people? Yin Chao integrated Beijing Opera, Zen and Guqin into his photography to find those timeless fashions. The idea originally came from a cup of tea.

"When the spring breeze comes in February and March, Shijie knocks on the fire to try new tea." "On a cold night, guests come to tea as wine, and the bamboo stove soup is boiling." In the life of ancient literati, there is no lack of tea. Nowadays, drinking tea is a daily habit of many people in China, but drinking tea is relatively rare.

Incense and static gas, live boiled sweet spring, proud as a peacock and Ye Jia rewarded guests, Meng Chen Mulin and Oolong entered the palace … Yin Chao still remembers that when he went to tea with his friends for the first time, he watched the elegant processes and realized an unspeakable beauty.

At that time, he just received a photo invitation from a foreign magazine, and he thought of moving the tea ceremony into the camera "universe", hoping to share this beauty with you-maybe it will let more people know about tea culture and make tea a way of life for more people. Nowadays, tea tasting has also become a part of Yin Chao’s life. "It is almost a necessary sense of ritual every day."

"China culture has given me a lot of creative inspiration." These explorations and perceptions have continuously enriched his heart. "Besides technology, photography also hides the photographer’s cognition of things", which also affects the expression of his works invisibly. Yin Chao combined fashion photography with China culture and opened a new door. When he entered the field of China culture, he also came to the peak of his creation. "There are too many things to express, and that is a constant source of inspiration."

In Yin Chao’s understanding, western aesthetics is more straightforward and concrete, while eastern aesthetics is metaphysical and more implicit. "I think it is particularly accurate and wonderful to express it with’ rhyme’. It is a temperament and a state."

Yin Chao mentioned that China culture has brought him a lot of creative inspiration.

In daily shooting, Yin Chao often comes into contact with some western art forms, which is really beautiful, but he feels that this is someone else’s way of life, and it seems that there is still some distance from his daily life. "When understanding and expressing oriental culture, it will be more like a duck to water."

Yin Chao feels that fashion photography and cultural heritage are mutually fulfilling. Oriental culture adds luster to Yin Chao’s photographic works, and Yin Chao also hopes to let more people know about it through his own works. His works not only record the current ideology, but also serve as a symbol of cultural heritage, allowing modern people to understand the inside story of oriental culture and the lifestyle and unique symbols belonging to China. "I think this is the significance of fashion photography."

Over the past century, western culture has exerted a wide and profound influence all over the world, and also influenced the lifestyle and life pursuit of many young people in China.

At the same time, with the country’s strength, cultural self-confidence and other factors, the fashion of oriental culture has become more and more popular in these years, and it has gradually returned to public life in a simpler and more acceptable form for contemporary people. The "national tide wind" shows the charm of oriental culture.

"The traditional oriental culture has evolved into a very modern way and has come into our lives." Yin Chao mentioned that many young people are now wearing traditional China costumes, and some products in supermarkets are packaged with inspiration from the past. "Tradition and modernity have been connected, mainly thanks to people’s creativity, especially young people."

Yin Chao mentioned that such a combination is still constantly innovating and is ubiquitous in people’s daily life. Recently, he tried to ride the red flag HQ9 Oriental luxury flagship MPV and felt the oriental charm of "waiting for everything to be harmonious".

"Our generation has known Hongqi Automobile since childhood, and it has appeared in many classic historical photos. Hongqi Automobile is a very representative brand in the modernization process of China." For the recently listed Hongqi HQ9 Oriental luxury flagship MPV, Yin Chao’s first impression is that it is atmospheric and luxurious. "Both the front grille and the body lines can be recognized at a glance-this is the red flag."

Yin Chao thinks that the red flag HQ9 is a manifestation of fashion.

In addition to its graceful and graceful appearance, the interior design of Hongqi HQ9 Oriental luxury flagship MPV is also very promising. The beautiful, fashionable and exquisite interior, as well as the super-large car and super-enjoyed space that surpass all products of the same class, bring the ultimate comfort experience. Among them, the exquisite and self-sliding welcome auxiliary board exudes the fragrance of "fragrant rhyme", which makes the sense of privilege and beauty come with pleasure.

"The space inside the car is spacious, the panoramic sunroof is open, the whole light in the car is particularly bright, and the functions carried on the car are also very intelligent and ceremonial, giving people a calm and elegant experience." Yin Chao also noticed that the design of Hongqi HQ9 Oriental luxury flagship MPV used many elements related to traditional oriental culture, such as the flying crane wing lines and landscape painting patterns, which combined tradition with modernity, which was in line with the aesthetics of China people.

The appearance of the atmosphere is luxurious, and the intelligence in the car is luxurious. He feels that this is a manifestation of fashion. "There are both contemporary aesthetics and oriental charm."

Under the background of "subversive" changes in the automobile industry, New Hongqi has always adhered to oriental aesthetics and China culture, and created luxury automobile products with unique China essence, independent research skills and all things’ strengths. With the arrival of the new Red Flag HQ9, the Red Flag brand is telling the story of China and striving for the dream of China with the charm of harmonious, harmonious and beautiful national cars.

If you want to take a group of photos for the Red Flag HQ9 Oriental luxury flagship MPV, Yin Chao said that such a lens "universe" would be an atmosphere full of China Zen, which is both atmospheric and simple.

(special topic)

The situation of hegemony between Shanghai Harbor and Shandong Taishan shows the potential of China football.

Football in China has always been an important part of domestic sports. However, due to historical and practical reasons, the development of football in China still faces many challenges and difficulties. In this context, the hegemony between Shanghai Harbour and Taishan Mountain in Shandong Province and the outstanding performance of Taishan U21 in U21 League all show the hope and potential of China football.

First of all, the hegemony between Shanghai Harbour and Shandong Taishan is a highlight in China Football League. The two teams showed great strength and competitiveness in this season’s league tournament, which kept the suspense of the championship until the final round. This competitive pattern not only improves the appreciation and attraction of the league, but also promotes the investment and attention of clubs in the introduction of players and the construction of coaching teams. This healthy competitive environment is very beneficial to the development of football in China.

Secondly, Taishan U21′ s outstanding performance in U21 League also shows the future of China football. This young team showed excellent technical and tactical level and teamwork ability in the competition, which made people have a deeper understanding of the strength and potential of young players in China. These young players not only represent the future of football in China, but also are an important force for the internationalization of football in China.

However, the development of football in China still faces many challenges and difficulties. Among them, the most prominent problems are the low popularity of youth football, imperfect infrastructure construction and irregular management of professional leagues. Therefore, we need more attention and input to promote the development of football in China.

First of all, we need to strengthen the popularization and training of youth football. This requires not only the clubs to strengthen the youth training system, but also the support and participation of all sectors of society. Only by letting more children get in touch with and like football can we cultivate more excellent players.

Secondly, we need to strengthen infrastructure construction and improve the quality and quantity of football venues. This requires not only the support and input of government departments, but also the participation and contribution of all sectors of society. Only by building more high-quality football venues can more players have a better training and competition environment.

Finally, we need to strengthen the management and standardization of professional leagues. This requires clubs to strengthen their internal management and improve their operational level, as well as the support and supervision of relevant departments. Only by establishing a standardized league management system can professional leagues develop more healthily and orderly.

In a word, the development of football in China needs more attention and investment. Only through the joint efforts and support of the whole society can football in China achieve better development and make greater contributions to sports in China.

Serie A

At 1 am on October 30th, Beijing time, in the 10th round of Serie A in 2023-24, Inter Milan played against Rome at home. In the first half, Charles Hanoglu shot and hit the doorframe; In the second half, Thuram scored the winning goal in the 81st minute, and Augusto hit the crossbar again. In the end, Inter Milan beat Rome 1-0, overtaking Ewan and rising to the top of the standings.

In this game, Roma coach Jose Mourinho was unable to play against his old club because of suspension, but Lu Kaku appeared in the starting lineup of Rome, and he was booed by tens of thousands of Inter fans at Meazza Stadium.

In the 6th minute, Char Hanoglu blasted a long-range shot in front of the restricted area, and the ball bounced back after hitting the doorframe. Then Thuram’s barb hit the door and the goalkeeper got it. In the 7th minute, Inter’s left corner kicked into the restricted area, and lautaro’s header was not strong enough, so the goalkeeper confiscated the ball.

In the 15th minute, dumfries made a cross from the right, Thuram’s header hit the defender, and then his stab was blocked by the goalkeeper. In the 16th minute, Di Marco’s shot on the left side of the restricted area missed the far post.

In the 24th minute, mkhitaryan received the clearance ball before the top of the arc and volleyed it high. In the 38th minute, dumfries made another cross on the right, and pawar, who was inserted into the restricted area, volleyed his right foot and missed. In the 45th+3rd minute, varela got the chance to volley in the restricted area, and the ball was higher than the crossbar. At the end of the first half, neither team scored.

In the second half, it was easy to fight again. In the 48 th minute, Inter Milan’s free kick was hoisted into the penalty area, and Thuram’s header was high.

In the 59th minute, varela crosses the restricted area, Thuram returns the ball in the chest, lautaro volleys with his right foot, and the ball bounces to the ground and is hugged by the goalkeeper. In the 65th minute, Rome won a free kick in front of the penalty area, and chaaraoui took the penalty and hit the wall. Two minutes later, Charles Hanoglu blasted a long-range shot in front of the restricted area, and the ball hit the defender and crossed the bottom line in disguise.

In the 76th minute, Aslani took the ball in front of the restricted area. When he saw that no one had come forward to block it, he hit a long-range shot, and the ball slightly missed the post.In the 81st minute, Di Marco crossed the ball on the left side of the frontcourt, and Thuram, who was inserted into the middle of the restricted area, grabbed the ball and scored a goal. Inter Milan led Rome 1-0.

In the 89th minute, Augusto made a cross on the left side of the frontcourt. Thuram’s outflanking shot in the middle missed. In the 90th minute, Augusto made a long-range shot in front of the restricted area, and the ball hit the crossbar and popped up.

In the end, the whole game ended and Inter Milan beat Rome 1-0.

2 am! The Beijing media made a controversial report: China football became a joke, and fans swore.

At 2am, China football once again became the focus of controversy, and this time it was even pushed to the forefront. It originated from a report in Beijing Youth Daily that Song Kai, president of the China Football Association, had a clear understanding of the problems faced by women’s football after watching the women’s football match between China and South Korea. However, this report not only did not calm the fans’ arguments, but also triggered more controversy and discussion.

What is the reason for it It turned out that some fans questioned that Song Kai had a comprehensive understanding of the team’s problems through one game. This doubt is not groundless, because there are many factors that affect the outcome of a football match, including the player’s state, tactical arrangement, game mentality and so on. It seems a little hasty to jump to conclusions just through one game.

Of course, the reaction of the fans is even more enthusiastic. Some fans are skeptical about what Song Kai has done, thinking that he may not have a deep understanding of the real situation of women’s football. Other fans want to see more professional solutions, not just superficial observation. Some fans hit the nail on the head and pointed out that understanding the problem does not mean that we can solve the problem. What we need is real change and progress.

In fact, the development of football in China has always attracted much attention. However, as the fans say, the key to the problem is how to solve these problems. What we need is to dig deep into the root of the problem, find the crux, and then prescribe the right medicine. This requires professional ability, dedicated attitude and long-term patience.

In this regard, fans and friends: What do you think of Song Kai’s statement after watching the game? Do you think he can lead China football out of the predicament? Welcome to leave a message in the comment area to share your views!

At the same time, we expect you to continue to pay attention to our reports, and let us witness the rise of football in China!

7 am! Good news came from China football: Shandong Taishan made an important decision, and fans praised it in unison.

At 7: 00 a.m. Beijing time on November 3rd, the latest news came from China Football. According to the domestic media Jinan Times, next year, Taishan U21 team will participate in the 2024 League B in the name of Shandong Taishan B team, and this situation has also attracted the attention and discussion of many fans.

"Jinan Times" wrote: "Yesterday, the final stage of U21 League ushered in the penultimate round of competition. The top two U21 players in Taishan, Shandong Province had a direct dialogue with U21 in Shanghai Harbour.

In the end, Shandong Taishan U21 defeated its opponent with a score of 2-1, winning the U21 League championship this season one round ahead of schedule, and at the same time locking in the qualification for next season’s Chinese B League. "

According to the report of Jinan Times, Taishan Mountain in Shandong Province decided to let U21 team play in League B in the new season. Although the media did not disclose more information, the echelon of Taishan Mountain in Shandong Province was able to play in League B, which was not only good news for China football, but also attracted many fans’ praise in unison.

Some fans said: "Yes, we can continue to develop the U series league. The exposure of young players will increase and the development will be better." Some fans also said: "The youth training is well done. If there are 10 Luneng in China, it will not be so. At least Luneng has trained a large number of players such as Wang Yongpo, Han Peng, Liu Binbin, Zheng Zheng, Zhou Haibin, Wei Shihao, Xinghan Wu, Wang Tong, Fang Hao and Liu Yang. Only the Genbao base can compete with it. "

Of course, some fans said: "This is the real contribution to the national football. Some people in the comment area will say that Luneng has trained a few winners. Before asking this question, ask how many winners your home team has trained for the country. If you often pay attention to the leagues at all levels in China, you will find that there are countless players who have gone out of Luneng Football School. At least Luneng has done it and persisted for so many years, which is worthy of recognition! "

Beauty dilemma: it starts with the flow and stops at the product.

Chupin, 21st Century Innovation Capital Research Institute

With the rise of Z generation and social platforms in China, in the past two or three years, a large wave of e-commerce has appeared in the outlet of new consumption, and countless new consumer brands have sprung up. With the help of online celebrity’s new traffic portal, through cooperation with Li Jiaqi, Viya and massive Xiaohongshu KOC, it seems that the brand has become popular and "out of the circle" overnight.

Behind the rapid rise of domestic beauty is the blessing of capital. According to the "2021 Beauty Industry Trend Insight Report" released by CBN Data, in 2020, the beauty industry disclosed that the investment and financing amount was 4.812 billion yuan, a growth rate of 324% compared with 1.135 billion yuan in 2019. With Dongfeng, Perfect Diary and Winona’s IPO, Winona’s parent company Betaine (300957) went public in March this year.

Starting with flow

Back in 2016, Huang Jinfeng just stepped down from Yu Nifang and established Yixian E-commerce (YSG.N). The company name is Huang Jinfeng to pay tribute to his alma mater, Sun Yat-sen, and Chen Yuwen and Lu Jianhua, the co-founders of FMCG brand, are friends of Huang Jinfeng’s college classmates for many years. Zhang Lei of Gaoyan Capital once asserted that China must have a chance to give birth to a new L ‘Oré al, but is the "new L ‘Oré al" a perfect diary? Perhaps it is still open to question.

Undoubtedly, the capital blessing of the "golden owners" has provided it with a steady stream of power. Since March 2017, Yixian E-commerce has launched the first perfect diary of cosmetics brand. With its cost-effective products featuring "big brand replacement", it has a consumer group that meets its positioning among many high-end brand cosmetics. Whenever users have complaints about the experience of perfect diary products, there will always be something like "only a few tens of dollars, what else do you want!" Comments. In a short period of three and a half years, Yixian E-commerce has completed seven times of financing and gone to IPO, and the capital lineup behind it is also extremely luxurious, including Gaoyan Capital, which holds 13.8%, Zhenge Fund, which holds 10.5%, and Gaorong Capital, which holds 9.2%, as well as many big-name investment institutions such as Boyu Capital, Tiger Global and Sequoia China. It has been revealed that in last year’s round of financing, "new shareholders came in by grabbing, otherwise they were done by old shareholders."

Obviously, the business model of Perfect Diary is the most typical "Internet play" in recent years. It was pushed to the market after relying on funds to seize the market crazily, and its fast-moving speed is also a "double-edged sword". According to the national enterprise credit publicity information system, there are 38 patents of Perfect Diary (Yixian E-commerce), all of which are appearance patents, and there is no core R&D patent information such as component technology.

From 2018 to 2020, the sales and marketing expenses of Yixian e-commerce were 309 million yuan, 1.251 billion yuan and 3.412 billion yuan, respectively. The overwhelming advertisements revealed the new generation of consumers’ cognition of the perfect diary. In fact, spending money on marketing has achieved a lot. Generation Z has gradually become the main force of consumption. Nowadays, brands can quickly establish consumers’ minds and brand awareness by using the effects of online celebrity and stars. Packaging theme design with "ingenuity" and "face value" and cross-border joint names can quickly capture consumers’ hearts. In the beauty track, cross-border joint products have exploded in just three years, with a growth rate of nearly three times.

The turning point occurred in February 2018. The keen marketing team of Perfect Diary found that many users published brand color testing and grass planting content on Little Red Book. Planting grass on the surface is actually dark and wide, which makes Perfect Diary see the possibility of new users’ growth. The data shows that in June 2017, the number of users of Little Red Books was only 50 million, but it surged to 100 million yuan in March of the following year, and the user activity was close to 30 million, three times that of a year ago. Perfect Diary rode the express train of Xiaohongshu, and the sales volume was singing all the way.

Product dilemma

However, beauty brands have to speak with products after all. Despite the large number of new products on the Perfect Diary, there is still no impressive and timeless big single product. On the cost side, big single products do not need to be upgraded repeatedly, which is difficult to be eliminated and does not require high new product promotion fees. However, the money of the perfect diary is spent on advertising, and the product research and development that needs real money most is far from enough. Perfect Diary’s R&D expenditure in 2020 is only 67 million yuan, accounting for 0.93% of revenue. In 2018 and 2019, it is only 3 million yuan and 23 million yuan.

As a result of the lack of research and development, although the products are dazzling, they have always changed their forms and the repurchase rate is not optimistic.According to the data of CICC Research Institute, after trying to cooperate with Xiaohongshu, Tik Tok and KOL, the sales of Shiseido, L ‘Oreal and Estee Lauder all increased by more than 60% in 2020, while the sales of Perfect Diary increased by only 22%. In addition, another major "injury" of Perfect Diary is its low gross profit, which positions the brand as "big brand replacement", but its gross profit margin is 10% to 20% lower than that of Estee Lauder and Huaxi Bio. If you want to break the dilemma of low gross profit, the simplest and most direct way is to raise the price, but rashly raising the price will inevitably affect the biggest "advantage" of the perfect diary-cost performance. Therefore, Perfect Diary came up with the method of "reducing the quantity without reducing the price". Under the condition of normal lipstick net content of 3 to 4 grams, the "small heel" lipstick is only 0.8 grams.

At present, there are more and more enterprises on the national makeup track, and with the extrusion of foreign competing products, "cost performance" is no longer the most important cornerstone for domestic products to break through. At the moment when market recognition is increasing, quality is the goal that domestic beauty brands need to pursue.

Today, the domestic beauty industry has a perfect supply chain and industrial chain, which provides a very fertile soil for domestic brands to go to sea.According to CBNData’s "2021 Beauty Industry Trend Insight Report", Guangzhou has become a well-deserved incubator for new beauty consumer brands.According to the report data, nearly three-quarters of Tmall sellers in Guangzhou are mainly engaged in "face value industry" such as beauty care, which is 1.6 times of the national proportion; Guangzhou has more than half of the number of domestic cosmetics companies filing.In the past three years, the sales of Guangzhou beauty and skin care brands on Tmall platform have nearly tripled, such as Perfect Diary, Flower West, Tangduo, Zhiben and Runbaiyan.

Obviously, the biggest possibility for domestic brands to choose to go to sea is that their domestic losses are serious, and they urgently need to open up new markets and take international routes to raise prices for future research and development of high-end products.With the listing of Yixian e-commerce, I once said that I would take the perfect diary of domestic brand Thorn Road. The best interpretation of going out to sea is to try to acquire international brands and then turn to high-end market development.On October 30, 2020, Perfect Diary announced that it had reached an agreement with Pierre Fabre Group of France to acquire its high-end beauty brand Galénic;; On March 2, 2021, Perfect Diary said that it had reached an agreement with Manzanita Capital, a venture capital institution headquartered in London, to acquire its high-end skin care brand "Hermes in makeup remover" Eve Lom.The successive high-end acquisitions have made Perfect Diary’s cash flow tight. According to the annual report, the net cash flow generated by Perfect Diary’s annual business activities in 2020 was 983 million yuan.

At present, the most popular beauty products are lipstick, eye shadow and blush. According to the data of China Commercial Industry Research Institute, the export volume of beauty cosmetics and toiletries in China in 2020 is 999,000 tons, up by 4.3% year-on-year. With the help of e-commerce brands such as Tmall and Amazon, it is easier for new brands to go to sea.

In the future, it is still unknown that the perfect diary plan will cost billions of dollars in marketing expenses. However, when the heat and sales shine, will the perfect diary develop "luminous" products that will make the market refreshing?What consumers are more concerned about is how to gain a foothold in the market where new products are repeated after eating the perfect diary of traffic bonus.

The product business model of Perfect Diary is DHC, that is, Direct to Customer. In the list of foundries published in Perfect Diary, Ying Teli, Kosmeishi, Shanghai Zhenchen, etc. are all foundries of internationally renowned big-name nature halls, Polaiya, Dior, Chanel and Maybelline. With years of OEM experience,These foundries also have both design and R&D capabilities. It is not difficult to understand that behind the endless stream of new products, the R&D expenses account for only 0.9%.What will be the next step of the perfect diary under the loss? Obviously, the product quality of Perfect Diary can’t compete with the same brand, but the price is in an awkward position of "more than enough, more than enough". Consumers are paying for its "eye-catching" theme and packaging, and the name of "ZARA in beauty industry" is well deserved.

Although the performance of Marubi Co., Ltd. (603983) does not rely too much on marketing, it is also labeled as "single product". Marubi Co., Ltd. has three brands: Marubi, Chunji and Love Fire, and its core brand and revenue force are Marubi, which accounts for more than 90% of the company’s total revenue all the year round.

The advantage of Marumi lies in the solid foundation of its inherent customers. Since 2017, Marumi’s net interest rate has always remained between 20% and 30%, and Polaiya (603605) has also remained above 10%.

Track change

It is not easy for Marubi to cultivate high-end products and face the fierce competition in the cosmetics market with high gross profit margin when only Marubi brand stands out.Marubi’s gross profit margin in the first quarter of 2021 was 63.91%, which was 2.29 percentage points lower than the 66.20% at the end of 2020. Compared with the gross profit margins of benchmark enterprises Polaiya (64.09%) and shanghai jahwa (64.56%) in the first quarter of 2020, Marubi no longer has the advantage of high gross profit margin.

At the moment when the explosion of beauty products has sprung up, Marubi shares urgently need to find new consumption points to make consumers pay for high prices, so as to seize new profit growth points and highlight the encirclement. It is worth noting that on November 12, 2020, Marubi announced that it planned to abandon the original "make-up" fundraising project. The investment in the new project is estimated to be 276 million yuan, which will mainly focus on skin care products, supplemented by make-up products. After completion, it is expected to add 3,382.5 tons of skin care products and 200 tons of make-up products, fully reaching the annual output value of about 596 million yuan, which will continue to deepen the layout of the company’s skin care industry chain.

From this point of view, Marumi shares plan to abandon the fast-growing makeup track and turn to the skin care track.Not only that, Marumi shares also intend to invest in food and beverage and new retail consumer industries. On October 29th, 2020, Marubi announced that the company intends to jointly invest with several partners to set up an industrial fund with a scale of 100 million yuan, which will mainly invest in domestic and foreign high-quality or high-growth enterprises in consumer industries related to food and beverage, condiments and new retail, so as to build an ecological circle of food industry. One of the limited partners is Shanghai’s "coming to Iraq".Marubi Co., Ltd. said that this investment direction has a certain correlation with the company’s main business, mainly functional foods related to beauty.

The domestic beauty cosmetics who are striding forward all the way, the "circle" is getting bigger and bigger, but it seems to be getting farther and farther away from what people expect.After the rapid rise of national cosmetics with capital, what will be the next step? After the "fan economy" and "face value economy", Chinese cosmetics still need to rely on high-quality differentiated items to gain a foothold in the market.

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What is emotion? Is emotion love?

Emotion is a part of the whole attitude, which is in harmony with the introverted feelings and intentions in attitude. It is a complex and stable physiological evaluation and experience of attitude. Emotion includes moral sense and value sense, which are embodied in love, happiness, hatred, disgust and beauty.

Emotion is a feeling for others.

A dependence on the soul.

It is also a law of nature.

But all living creatures have feelings more or less.

Generally speaking, you can’t live without worldly desires. Emotion has always been elusive, and it is really puzzling where love and hate come from and what is the meaning.

I’m afraid I’ll fall into the endless trap of "the meaning of life" if I don’t always struggle, so let’s talk simply and don’t involve ourselves.

Let’s talk about how emotions are generated first. From the biological point of view, it is probably that some chemicals produced in our bodies stimulate the cerebral cortex, so we show corresponding emotions. But why do we say "happy" and "sad", as if we should say "brain opening" and "brain injury"? That’s beside the point. Then, why do we produce these chemicals for certain things is also a big problem. Metaphysics, absolute metaphysics.

But there is a saying that existence is reasonable. In fact, many things are like this. We insist on a reason, but we can’t get a conclusion. Then let him be the reason, and let’s talk about the meaning.

My answer is that emotion is the pillar of our survival. Like a person, hate a person, miss a person, chase a person … or simply, it doesn’t have to be "a person". In a word, many sections of life are born of emotions and finally return to them.

Emotion: the feeling produced by the interaction between life phenomenon and human heart.

The objective aspect of emotion: Life phenomenon contains emotion, which can be felt by human brain.

Subjective aspects of emotion: first, even if they live the same life, beautiful people and ugly people feel different about life; Second, when being stimulated by negative emotions and in a bad mood, the ability to feel emotions drops.

Therefore, emotion is determined jointly by life phenomena and people’s hearts, and cannot be determined by one party alone.

Emotion is a relatively fixed attitude towards reality, which is manifested in various experiences related to people’s personality and moral experience.

We often say the word "feeling", for example, a pair of lovers broke up on the grounds that they had no feelings for each other; Another example is: I am numb, and I have no feeling about life. Feeling is the emotion felt from the phenomenon of life, which is determined by both the phenomenon of life and the human heart.