Recently, the 2024 FAW Toyota officially listed, the official price guide is 169,800 – 297,800 yuan. RAV4 Rongfang entry price has been adjusted by 7000 yuan, increasing the competitiveness of the car.

The RAV4 is also equipped with Toyota Advanced Intelligent Driving System, a system with L2 level driving auxiliary features. The system includes pre-collision safety warning, automatic high beam control, dynamic radar cruise control and new lane tracking assistance. The features are designed to assist the vehicle, especially in long-distance driving or complex road conditions, to improve driving safety and convenience.

The interior design retains the layout style of traditional consumer cars and attaches importance to mechanical functions. The center console is equipped with a 10.25-inch display screen with a resolution of 1920 * 720. It supports wireless mobile phone interconnection function, allowing users to wirelessly connect to their smartphones for screen projection. The system can be upgraded by OTA, and the APP of the vehicle can be updated independently. The navigation system provides accurate map data and real-time road condition information updates to help car owners choose the appropriate driving route. In addition, the system can also support voice continuous dialogue function, using Mandarin and dialects to ensure the accuracy and convenience of voice control.

The RAV4 Rongfang has a wider selection of powertrains, including a 2.0-liter engine and two 2.5-liter oil-electric hybrid systems (single-motor version and dual-motor version). The 2.0-liter fuel version is equipped with a CVT continuously variable transmission system, with a maximum power of 171Ps and a combined fuel consumption of about 6.27 liters/100km (WLTC operating conditions). The 2.5-liter hybrid version has a maximum power of 178Ps and is equipped with an E-CVT stepless current. The maximum torque of a single motor is 202 Nm. The maximum torque of the combined fuel consumption dual-motor version is 323 Nm. The comprehensive fuel consumption is about 5.23 liters/100km.

Welcome to Autohome Yangzhou Promotion Channel to bring you the latest automotive market trends. Currently, the high-profile series is conducting an unprecedented promotion in Yangzhou. According to our understanding, the maximum discount has reached an astonishing 175,000 yuan, making the original high-end Mercedes-Benz GLE model more attractive in price. The starting price has been adjusted to 534,800 yuan, which undoubtedly provides consumers with a rare opportunity to buy a car. If you want to know more details or get a higher discount, don’t miss this opportunity, just click the "Check Car Price" button in the quotation form and take action immediately to put your luxury driving dream within reach.

The Mercedes-Benz GLE has a refined and dynamic exterior design, with the front part showing the elegance and power of the classic Mercedes-Benz family. Its iconic air intake grille is made of chrome material, and the exquisite matrix design not only enhances the visual impact, but also shows the perfect fusion of luxury and technology. The overall body line is smooth, and the atmospheric side profile highlights the style of the luxury SUV, which attracts the attention of everyone, whether it is on city streets or suburban roads.

With its well-designed body lines, the Mercedes-Benz GLE outlines an elegant and dynamic side profile. The body size is 4927mm*2018mm*1797mm, and the wheelbase is up to 2995mm, ensuring the comfort of the interior space and driving stability. The reasonable layout of the front wheelbase of 1679mm and the rear wheelbase of 1728mm not only improves the handling, but also ensures the balance of the driving. The double 19-inch wheels with 275/55 R19-size tires give the vehicle not only a sense of strength in appearance, but also brings excellent grip and driving performance to the driver. The overall design reflects the luxury temperament of the Mercedes-Benz brand without losing the fusion of sports and technology.

The interior design of the Mercedes-Benz GLE fully reflects the perfect fusion of luxury and technology. The refined leather steering wheel provides a good grip and supports manual up, down and front adjustment to ensure driver comfort. The 12.3-inch high definition central control screen stands in front of the driver, integrating functions such as multimedia system, navigation, phone and air conditioning, which is convenient to operate and clear information. The seats are made of imitation leather, and the main and auxiliary seats are equipped with front and rear, backrest, high and low multi-directional adjustment, as well as heating and ventilation functions to ensure passenger comfort. The car is also equipped with USB/Type-C interface, including convenient charging ports in the front and rear rows, as well as wireless charging function of mobile phones, to meet the pursuit of modern drivers for digital life.

The Mercedes-Benz GLE is equipped with a 2.0T engine with a power output of 258 horsepower and a maximum torque of 400 N · m. It is matched with an efficient 9-speed automatic transmission, providing drivers with strong power performance and an excellent driving experience.

Summarizing the evaluation of the owner of Autohome, the Mercedes-Benz GLE deeply attracted him with its domineering and fashionable exterior design and excellent sporty sense. The owner particularly praised its excellent handling, especially the comfort brought by the leather steering wheel. The refinement and texture of the interior, as well as the stability of the vehicle, undoubtedly make every drive a pleasure. It is not difficult to see from his evaluation that the Mercedes-Benz GLE not only meets his visual needs, but also provides extraordinary performance in the actual driving experience.

　　On May 22, the first official live broadcast of Lynk & Co 08 Expressway NOA. That afternoon, Mu Jun, deputy general manager of Lynk & Co., Ltd., and Zhao Yi, founder of AutoLab, drove Lynk & Co 08., Ltd.
EM-P departed from Hangzhou and arrived in Shanghai, experiencing the excellent up and down ramp, active overtaking, voice lane change and other intelligent driving capabilities of high-speed NOA along the way.

　　ACC adaptive cruise, ALC autonomous lane change, TAA car active avoidance, APA automatic parking, RPA one-button remote control parking, TLA traffic light reminder and other functions are displayed

　　Recently, Lynk & Co 08
The NOA smart driving function has completed an important upgrade, and 12 new functions such as high-speed NOA, advanced safety capabilities, and convenient parking and pickup have been launched. During this trip, Lynk & Co 08 high-speed NOA escorted safe and smooth driving.

　　Lynk & Co 08 high-speed NOA has a full-stack self-developed smart driving capability, equipped with Yikatong ? Sky Dome Pro integrated intelligent driving computing platform, which integrates two black sesame intelligent Huashan A1000 chips, with a comprehensive computing power of 116
TOPS (INT8), single chip max computing power up to 58 TOPS
(INT8). The computing power fully meets the needs of high-speed pilot, automatic parking and other commonly used functions. It is currently a mass-produced chip that has completed all vehicle-level certifications and has cost-effective advantages, which provides the possibility for the popularization of high-speed pilot auxiliary driving functions.

　　Huashan A1000 chip performance

　　Huashan A1000 is the first mass-produced local chip platform that meets all vehicle regulations and certifications. At present, it is the only local chip platform that can realize a single-chip integrated domain controller that supports travel and parking. It has rich sensor interfaces and can support L2 +/L3-level autonomous driving solutions. It has built-in high-performance image sensors for vehicles and real-time computer vision and neural networks processors, with camera sensing and AI computing as the core technology framework. At present, Huashan A1000 has been adopted by many domestic leading car companies such as FAW Group, Dongfeng Group, Geely Group, and Jiangqi Group. In addition to Lynk & Co 08, mass-produced models also include Hechuang V09, Dongfeng eπ 007, etc.

　　In the intelligent competition of automobiles, NOA is one of the key technologies in the field of intelligent driving. Based on Huashan series chips and Wudang series chips, Black Sesame Intelligent provides cost-effective NOA solutions for OEMs and Tier1.

　　Huashan A1000 can provide vehicles with high-speed NOA pilot driving assistance, APA, RPA and other more than 20 ADAS function development. Based on this chip, Black Sesame Intelligent has realized the BOM cost control of the travel and parking integrated domain controller supporting 10V (camera) NOA function under the condition of 50-100T physical computing power within 3,000 yuan.

　　NOA brings people a smarter, safer, and more convenient driving experience. Black Sesame Smart will use both cost-effective and high-value NOA intelligent driving solutions to help OEMs and Tier1 achieve differentiation, allowing pilot-assisted driving to be implemented in a wider range of models, thus creating a better smart driving life for people.

accelerate brake fuel consumption second rice liter Measured fuel consumption 4.3L test FAW Toyota Corolla Dual Engine Review Editor – Zhang Ke:

We are already very familiar with the hybrid system, the driving experience is relatively smooth, and driving in urban areas is very fuel-efficient. In fact, the biggest highlight is the price. This is the first time the hybrid system has been produced in a country other than Japan, and the cost is greatly reduced, making the hybrid model not too expensive than the conventional power model, and it is easier to get back the cost! If you often drive in urban areas, it is recommended to buy

Review Editor – Li Jia:

The sales of the gasoline version of the Corolla are already quite eye-catching at this level, so I am not worried about the market performance of the Corolla Dual Engine, because it is only a little more expensive than the ordinary gasoline version of the Corolla, but it is definitely a high-value, low-cost Corolla. If you don’t pay attention to the power flow diagram on the dashboard during daily driving, you can basically drive it as an ordinary gasoline version of the Corolla.

Review Editor -:

As a family car that focuses on economy, the performance of the Corolla Duo Engine is very satisfactory. Although the power is not outstanding, it can also meet the needs of urban transportation. The key point is the super economy, which makes people impeccable. Overall performance, I think it is not too much for the Corolla Duo Engine to get nine points. But unfortunately, in most areas, the Corolla Duo Engine is not included in the scope of subsidies for new energy vehicles, which is quite a pity, because the Duo Engine power does not need to rely on charging piles, it only needs to be refueled, and it has the advantages of more fuel-efficient traffic congestion, and the technology is mature. It can only be said that it is a bit "born at the wrong time".

With the release of the new MIIT declaration information, we have also seen the figure of a new car from Geely. The new car is named Xingyuan, which is a new pure electric small car. The new car uses a new pure electric platform, and the new design also makes it look more fashionable and interesting. It is understood that Geely Xingyuan will use lithium iron phosphate batteries, and also has an independent suspension design. The new car is expected to be launched in the third and fourth quarters of this year.

From the announcement picture, Geely Xingyuan adopts a new design language, with smooth and smooth body lines. It can be said that in the field of small pure electric cars, more youthful design ideas are integrated, and the golden body ratio of the new car creates a full and tense dynamic beauty. In addition, in terms of details, the new car adopts a closed front grille, and both sides are also equipped with headlights similar to rounded polygons and double C-shaped diversion grooves on both sides, which further strengthen the sporty characteristics. The size of the new car body is 4135 × 1805 × 1570mm, and the wheelbase is 2650mm.

Looking at the side of the car, Star Wish has front and rear raised eyebrow lines, hidden door handles, low wind resistance wheels, and a two-color body design, making the overall look very young. In the rear design, the new car also uses a tail light set similar to a rounded triangle, which echoes the front of the car very well.

According to relevant information, Geely Star is built on a new pure electric platform. In terms of power, the car is equipped with a lithium iron phosphate power battery, and the electric motor has two powers, 58kW and 85kW respectively. And for further information on the new car, we will continue to pay attention.

Here at Autohome Chongqing Premium Promotion Channel, we bring you exciting news: this luxury SUV is in the midst of a limited-time promotion. As a leader in the luxury car market, the XT5 is attracting consumers’ attention in Chongqing with an amazing discount of up to 130,000 yuan. The starting price has been reduced to 242,700 yuan, which undoubtedly provides an excellent time for customers who are interested in buying a car. For the latest details of specific models, just click the "Check Car Price" button in the quotation form to easily seize this rare opportunity to save on car purchase costs. Don’t miss it, act now!

The exterior design of the Cadillac XT5 reflects the perfect blend of luxury and sports. The front face features a family-style shield-shaped air intake grille, paired with sharp LED headlights, for a strong visual impact. The body lines are smooth, and the side of the body is full of sculpture, showing strength and elegance. The overall style is atmospheric and stable, and the details reveal exquisite craftsmanship, highlighting the unique charm of the Cadillac brand.

The Cadillac XT5 presents a unique profile with its refined body design. The length, width and height of this model are 4813mm x 1903mm x 1682mm, giving it a solid and dynamic body size. The wheelbase reaches 2857mm, ensuring the comfort of the interior space and driving stability. The tire size is 235/65 R18, and the front and rear wheel tracks are 1645mm, which not only provides good grip, but also complements the wheel style, showing the delicate details and sporty atmosphere of the XT5. Overall, the side lines of the XT5 are smooth and powerful, exuding the perfect combination of luxury and power.

The interior of the Cadillac XT5 is known for its luxury and technological design. The spacious interior of the cabin is made of exquisite leather to provide a comfortable touch for drivers and passengers. The steering wheel is wrapped in leather, which feels delicate and supports manual up, down, and front and rear adjustments, which is convenient for drivers to personalize. The center console is equipped with an 8-inch high definition touch screen, integrated multimedia system, navigation and phone functions, which is convenient to operate and supports automatic speech recognition to enhance the driving experience.

In terms of seats, the front seats provide front and rear adjustment, backrest adjustment, height adjustment and waist support, which can realize 4-way adjustment, and are equipped with heating function to ensure the comfort of winter driving. The driver’s seat is also equipped with a power seat memory function, which is convenient for the driver to quickly find a suitable sitting position. The passenger seat also supports multi-directional adjustment to meet the needs of different passengers. The second row of seats supports front and rear movement and backrest tilt, while the rear seats are designed with a proportional reclining design to provide flexible space utilization. The overall interior design is both practical and luxurious, creating an elegant and comfortable interior environment for passengers.

The Cadillac XT5 is powered by a powerful 2.0T engine with a maximum power of 174 kilowatts, providing 237 horsepower. The engine is designed in an L4 layout and can provide 350 Nm of peak torque to the vehicle. Coupled with a precise 9-speed automatic transmission, the XT5 can show efficient and smooth power output during driving.

Summarizing the evaluation of Autohome owners, the Cadillac XT5 has won praise for its atmospheric and stable exterior design and excellent driving control texture. Whether it is in the visual level or the actual driving experience, the XT5 fully demonstrates its charm, bringing a pleasant driving experience to the owner. This evaluation undoubtedly adds more confidence to the performance of the Cadillac XT5 in the market, making it an ideal choice for consumers who pursue quality and practicality.

Changan Qiyuan E07 – As a smart electric SUV carefully developed by Changan Automobile, it has received extensive attention from the market since its debut. In order to further meet users’ expectations, on September 6, Changan Automobile held a grand departure ceremony. 1,000 Changan Qiyuan E07 test vehicles were sent from the headquarters to dealerships across the country for users to experience in person.

In order to allow more users to easily experience the performance of Changan Qiyuan E07, Changan Automobile has specially launched a convenient free door-to-door test drive service. Users can easily book a test drive time by registering with the official Topspace APP, and conduct a test drive according to their own schedule. In addition, users can also enjoy multiple benefits during the reservation process, including free door-to-door test drives, optional funds and other benefits. In addition to providing test drive services, the Topspace APP also provides users with a full range of product consultation functions. Users can communicate with excellent product experts in real time at any time to fully understand the characteristics and intelligent driving technology of Changan Qiyuan E07. This innovative service not only improves the efficiency of the test drive, but also greatly enhances the interactivity of the user experience.

The reason why Changan Qiyuan E07 can stand out among many new energy models is due to its unique intelligent driving system. Changan Automobile has accumulated rich technical reserves and innovative achievements in the field of intelligent driving for many years. The intelligent driving system equipped with Changan Qiyuan E07 not only realizes the L2 + level autonomous driving function, but also brings users a driving experience beyond the same level through the blessing of a number of cutting-edge technologies.

The first is the intelligent driving pilot assisted driving system developed by Changan Quan Stack. The system can realize intelligent driving operations in complex scenarios such as autonomous on and off ramp, autonomous lane change and overtaking, which greatly reduces the burden on the driver. At the same time, the addition of road large model technology and BEV perception technology enables the system to obtain road information beyond visual range and make more accurate driving decisions. Whether it is urban roads or expressways, Changan Qiyuan E07 can easily cope with various challenges.

In addition, Changan Qiyuan E07 is also equipped with an AI interactive smart driving system to realize the convenient operation of smart driving only. Whether it is voice lane change, voice speed regulation or parking multi-scene interaction, users can easily start the high-level smart driving journey with just a simple sentence. This anthropomorphic driving experience not only enhances the fun of driving, but also further enhances the safety of driving.

In terms of hardware configuration, Changan Qiyuan E07 also shows its unique strength. The whole car is equipped with 2 lidars, 5 millimeter-wave radars, 12 ultrasonic radars and 11 high definition cameras and other fully equipped hardware equipment. At the same time, the top supercomputer intelligent driving chip – NVIDIA Orin-x intelligent driving chip has a computing power of 254 Tops, which provides powerful computing power support for the system’s accurate decision-making. Moreover, with the blessing of intelligent magic carpet suspension technology, the driving experience of Changan Qiyuan E07 has reached an unprecedented smooth and comfortable. The dynamic adjustment of the air spring and the CDC intelligent electronic control system allows the suspension stiffness and height to be automatically adjusted according to road conditions and driving modes. This 500,000-class luxury car-level configuration allows users to enjoy a flat driving experience in every trip.

In addition to smart driving, Changan Qiyuan E07 is also unequivocal in terms of cockpit design. Its unique "one room, one living room, one terrace" space concept and intelligent technology lead the new trend of smart cockpit. The front cabin is used as a "one room" to meet the needs of daily cars and temporary offices; the middle cabin "one hall" provides zero-gravity seats, which can be easily switched to movie viewing mode; the "one terrace" design of the rear cabin and expansion cabin is directly connected to the external environment, and can be used as a station wagon, camper car, etc., making the space flexible and changeable.

And the whole vehicle has a long wheelbase, providing a spacious and comfortable riding experience. The interstellar opening and closing curved top brings the unique function of trunk deformation, which is practical and creative. The sunflower screen and NAPPA leather seats can be intelligently adjusted to ensure the personalized comfort of each passenger. HUD head-up display and intelligent entertainment system make the car more convenient, the information is clear at a glance, and the entertainment can be enjoyed at will.

Changan Automobile has proved with its strength that it not only makes breakthroughs in technological innovation, but also strives to bring users an unprecedented driving experience. Changan Qiyuan E07 is leading us into a smarter and more convenient travel era with its intelligent driving system that is not inferior to "Chinese" and rich configuration that is not inferior to luxury cars.

With the arrival of 1,000 Changan Qiyuan E07 test drive vehicles, a journey of exploration about smart driving will quietly begin. Consumers can enjoy a convenient, excellent and intelligent test drive experience by visiting the store or downloading Topspace, and fully experience the charm brought by Changan Qiyuan E07.

On September 24, Hongmeng Zhixing’s first coupe SUV – officially launched, with a guide price of 259,800 – 339,800 yuan, launched 3 models, the Max version and Ultra version will start mass delivery on October 15, and the Pro version will start mass delivery on November 15.

The Smart World series is jointly built by Huawei and Chery, and the Smart World R7 is also the second model in the series, based on the 800V platform, with a maximum cruising range of 802 kilometers, and is equipped with Huawei Smart Driving ADS 3.0, Turing chassis and other configurations.

In terms of appearance, the Smart R7 adopts a family design language similar to the Smart S7. The front face adopts a closed grille and is equipped with a forward raised nose, and there is an active air intake grille below, which is also a common style of pure electric models. The upper half of the front face is allocated with a through light strip, which forms an integrated shape with the headlight groups on both sides, and extends down to the diversion groove decoration.

The roof is equipped with a 192-line lidar, and a binocular camera is integrated in the front windshield. The camera can also be seen at the position of the front fender. The new car will be equipped with Huawei ADS 3.0 end-to-end human-like intelligent driving system.

The side of the body is like a pulled-up version of the Smart World S7, showing a clear slippery back shape, and the rear is equipped with a sports rear wing similar to the "ducktail". In addition, the hidden door handle, electric suction door, through-type tail light group, high brake light, hatchback tailgate, rear diffuser and other popular elements are not absent. It is worth mentioning that the new car’s wind resistance coefficient is only 0.219Cd.

In terms of body size, the length, width and height of the Smart World R7 are 4956/1981/1634mm respectively, and the wheelbase is 2950mm. For the color scheme, there are 6 exterior colors to choose from, including purple, clear blue, ceramic white, deep space gray, gilt black and metropolis red.

In addition, new blackened 21-inch double ten-spoke high-performance wheels and 20-inch double five-spoke low-drag wheels are also available. The former is equipped with Pirelli P-Zero high-performance tires, Brembo high-performance brake calipers, and FNC perforated high-performance brake discs.

In the car, the Smart World R7 continues the iconic yacht-style encircling cockpit, equipped with two suspended screens, of which the main pilot’s 12.3-inch far-end pilot screen is relatively forward. Through this design, the HUD head-up display is omitted, and there is no need to worry about reflections.

In the car, the Smart World R7 continues the iconic yacht-style encircling cockpit, equipped with two suspended screens, of which the main pilot’s 12.3-inch far-end pilot screen is relatively forward. Through this design, the HUD head-up display is omitted, and there is no need to worry about reflections.

The steering wheel still adopts a circular arc rectangle, which supports electric adjustment and heating functions. The co-pilot is equipped with a zero-gravity seat, supports 18-way seat adjustment, 10-point comfortable massage, and has a 340mm extra-long calf rest, which supports leg rest heating.

The rear row is equipped with Silk Cloud Seat 2.0, stepless electric adjustment, heating, ventilation, massage, side privacy glass, electric sunshade, and two HUAWEI MagLink entertainment screens. A storage box is also cleverly designed under the seat.

Based on the HUAWEI DriveONE 800V high-efficiency silicon carbide power platform, the R7 is available in single motor rear drive and version. The maximum power of the rear drive version motor is 215 kW; the maximum power of the front and rear motors of the four-wheel drive version is 150 kW and 215 kW respectively, and the zero-hundred acceleration time is only 3.9 seconds.

In terms of battery life, the rear-wheel drive version offers two capacity groups of 82 kWh and 100 kWh, corresponding to a range of 667 kilometers and 802 kilometers; the four-wheel drive version has a battery pack capacity of 100 kWh and a range of 736 kilometers.

In addition, the Smart R7 also uses Huawei’s Tuling intelligent platform, equipped with a front virtual ball pin double wisharm + rear five-link suspension, the whole system comes standard with a continuous variable damping shock absorber and air suspension, which can intelligently pre-scan and identify road conditions. The air suspension supports 6-speed height adjustment, with a maximum adjustable range of 100mm.

As the first coupe SUV of Hongmeng Zhixing, the R7, like the one just launched, targets its competitors at Tesla. Models with similar positioning also include the Krypton 7X. The competition in this market segment can be said to be very intense.

The advantage of the smart world R7 lies in Huawei’s halo blessing, as well as Hongmeng cockpit and Dry Smart Driving ADS 3.0. What do you think of the price of the new car?

"We are like Apple in 1984, ‘when Apple had the revolutionary power to break IBM’s monopoly on the computing technology market.’ But now, ‘Apple is the behemoth it once accused of trying to control markets, stifle competition and stifle innovation.’"

The new payment system undoubtedly violated Apple’s App Store policies, and Apple responded quickly and aggressively by removing Fortnite entirely from the App Store. Epic was clearly well-prepared. Shortly after being taken down, Epic released a small video of "Fortnite", in which it mocked Apple from a former dragon slayer to a dragon, borrowing a meme from Apple’s famous 1984 MAC ad.

The classic 1984 Apple ad was about revolution and breaking IBM’s monopoly. But the video was more than a satire. Minutes after the video was released, Epic announced that it had filed a lawsuit against Apple.

The rivalry between the two sides is still escalating. Apple has taken down Epic’s developer account and iOS and MAC power builder. Epic claims this will prevent them from developing software for Apple’s platform, including Unreal Engine support for third-party developers on the iOS.

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However, according to an annual survey called "All Things Valve Should Know 3.0": Since 2018, game developers, especially in the West, have become increasingly negative about Valve and Steam, and have begun to lose confidence in Steam. They do not believe that it is reasonable to pay 30% of the platform’s commission to the store.

Epic became the initiator of this battle for platform royalties. Previously, with the popularity of its games such as Fortnite, Epic established its own game platform, Epic Games Store, packaged all its games, and used ultra-low royalties as a means to attract game developers. From previous news, Epic did not intend to treat Steam as a competitor, but more to convey that it wanted to change the 30% cut of computer games (PC) platforms. From the original game developer Deep Silver’s announcement that "Metro 2033" would be exclusive to Epic for a limited time for one year, to the later announcement of a limited time exclusive to the Epic platform by popular game developers, and then to Ubisoft’s removal of "The Division Blockade 2" directly from Steam, game makers and platforms are using actions to demonstrate their views on the cut.

Is 30% reasonable?

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The 30% platform commission is a traditional system, originally formulated by first-party console manufacturers such as Nintendo, Sony, and Microsoft. The financial resources of Nintendo, Sony, and Microsoft to operate platforms are unmatched by PC platform operations. They have also shown players that operating a PC-side platform, even a 12% commission, is also very profitable. Since the operation of the host platform and the operation of the PC platform are completely different from the difficulty level, it is indeed unreasonable for Steam to operate according to the platform commission of the host manufacturer.

Some netizens broke the relevant commission data of Tencent’s platform: if you just log in to Tencent’s platform, there will be a 30% commission; if you want to promote and use the server, the commission will increase to 50%~ 60%; if it is a mobile game, the commission will be 70%. In addition, the application treasure is 70%; the WeChat mini-game props internal purchase is 40%; the part of the single-day advertising revenue within 100,000 yuan, the developer can get 50% of it; the part of the single-day advertising revenue exceeding 100,000 yuan, the developer can get 30% of it. From this point of view, is the 30% commission not high?

In fact, this is not the case. In China, Tencent owns the vast majority of traffic, and even with a 70% cut, game developers or publishers earn more than many other platforms that take a 10% cut. The main reason why it is unreasonable to say that Steam’s 30% cut is that even in an ideal situation, the income of most profitable game companies is equivalent to the income of the platform, and even the income of the platform is higher than that of the game company. And online game platforms such as Steam,Neither do they have to bear the high costs associated with physical stores and logistics, nor do they have the obligation to help game companies promote their games, which has caused many game makers to be dissatisfied with the 30% cut in recent years.

For an indie game studio, such a high cut would pose a dilemma for the entire team.If the game is handed over to a large company for distribution, and the large company cooperates with Steam, it is equivalent to being drawn twice. And if the independent game team wants to log in to Steam by itself, it will encounter more resistance. On the one hand, Steam will not provide these studios with upfront funding, and it is difficult for an independent development team to complete the game independently without the help of the operating company. On the other hand, the promotion and marketing of the game is very important, and most independent studios do not have the ability to do the follow-up work themselves. In addition, for low-cost indie games, publishing on a high-traffic platform like Steam represents more opportunities, and the advantages outweigh the disadvantages than the high commission.

The fantasy video game website (IGN) has sorted out the sales data of major online sales platforms from dozens of information sources. Surprisingly, the data provided by the vast majority of sources is exactly the same, that is, 30% of the platform. Not only Steam and Apple, but also online sales platforms such as Microsoft, Sony, Google, Nintendo, and offline sales platforms such as Amazon and Walmart draw 30%.It can be seen that a 30% cut is a common practice in the industry and a major environment in the game business community.

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In the eyes of most game developers, Epic played the role of a revolutionary pioneer, a "leading brother" who explicitly proposed that the 30% cut was unreasonable. However, in the eyes of players, this was not the case. Negative comments on Epic were widely circulated among players. In the eyes of many players, Epic was a speculator, doing things to occupy the market under the name of lowering the platform’s cut.

This phenomenon is very easy to understand, because the level of the platform does not affect the price of the game too much, players can not feel the intuitive benefits, and Epic as a latecomer, the player group is far less than the predecessor Steam, in the platform function and user experience are not as good as Steam, most Steam users are not surprising to Epic.

But there are still reasons to believe that Epic is determined to change the platform’s commission. A 12% commission will undoubtedly attract more and more games to the Epic platform, and Epic expands its player base through a large number of free games and benefits. The substantial benefits that low commissions bring to game developers will gradually emerge, and more outstanding studios in trouble can show their talents on the Epic platform.

In the new game market system, a model full of reform and innovation may be vacated, and Epic has become the person who raises the revolutionary banner, but whether it can become the ultimate winner remains to be seen.

(Li Meng is a master’s tutor at the School of Animation and Digital Art, Communication University of China; He Yucheng is a graduate student at the School of Animation and Digital Art, Communication University of China)

1905 movie network news On December 3, the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television announced a new issue of the project approval notice. Among them, two popular reality shows, "Run, Brothers" and "Where Are You Going, Dad 2", have been officially approved, but the former belongs to feature films, while the latter is classified as documentaries. In addition, "Eat, Eat, Love" filed by LeTV Pictures, which is written by the famous Taiwanese host Cai Kangyong, also appeared in the public notice.

The reality TV screen fever is intensifying, and the plot of the movie version of "Running Man" is exposed

A few days ago, it was reported that the movie version of the popular reality show "Running Brothers" has been launched in Hainan, and it is planned to be released on the first day of the new year. The starring role is still the original cast of Chen He and Angelababy. In this project announcement, the plot of the movie version of "Running Brothers" was also exposed: the legendary Nian beast "Nian" woke up and kidnapped the "Ben Mei’er" of the running group in order to make dumpling stuffing for the illusion of human form. The next day, the other six members embarked on a journey to rescue "Ben Mei’er". Finally, in the lair of "Nian", they discovered the shocking truth and still worked together to defeat "Nian". It seems that it is very in line with the festive atmosphere of the Spring Festival.

At the same time, another reality TV show, "Where Are We Going Dad 2", was also officially approved. Like the one released during the Spring Festival in 2014, the film was still a graft of TV shows, so it was divided into the documentary camp. The stars of "Where Are We Going Dad 2" are the five groups of cute baby star dads in the second season of the show. Sister Grace, Huang Duoduo, etc. took over the positions of Kimi, Shi and others, and will be filmed in Fiji to complete tasks such as "skydiving" and "desert island survival".

LeTV shoots Cai Kangyong’s big screen debut, and Kimbo Landau pushes the co-production again

It has been rumored on the Internet that the famous variety show "Kangxi is Coming" is about to stop broadcasting, which includes the news that the host Cai Kangyong will move to the big screen. In this public announcement, "Eat and Eat Love" written by Cai Kangyong has officially appeared, and the filing unit shows LeTV Pictures. Interestingly, the heroine of the film is a "bright and beautiful female star" named "Shangguan Didi", which makes people think of Cai Kangyong’s old partner Xiao S Xu Xidi. If Xiao S really will play the heroine in Cai Kangyong’s film debut, then the film’s attention must not be low.

In the co-production section, "Spider’s Nest 3D," written by Kimbo Landau, a former director who once directed "Spider’s Nest 3D," a disaster movie with a thrilling plot and crude visual effects that has a very modest reputation after its release in China. Judging from the synopsis of "Spider’s Nest 3D," this will be another "disaster blockbuster" that focuses on 3D visual effects, but "Jaws" has been replaced by "Big Spider."

All kinds of screenwriters launched new works, and the series of animated movies developed steadily

It is also worth noting that the two new films filed by Yindu are "The Wicked Are Not Bad," written by Gu Dezhao, and "Moonlight on the Fifth Day of October," written by Ye Nianchen. The former tells a story in an old community in Hong Kong, and the latter takes place in Macau. The story synopsis reflects the focus on the joys and sorrows of the little people, which is more in line with the style of Yindu movies.

In terms of fantasy themes, there are "Eight Immortals" written by Wei Junzi and other screenwriters, "Wood Armor Love" written by Qiu Chuji; small and medium-sized thrillers include "Dish Immortal"; in addition, the series of cartoons "Pig Man’s End Battle" and "Sale Movie 5" have also been officially established, and children have no shortage of movies to watch.