China. com, August 29th-To say that the most puzzling "scenic spot" in Chongqing in 8D, the second line of Liziba Light Rail passes through the building, which attracts too many foreigners to punch in, and the enthusiasm of foreigners also makes Chongqing people puzzled.

　　On August 21st, the viewing platform of Liziba, which was built at the request of tourists, was officially opened to tourists. This is the first completed upgrading project of online celebrity scenic spots after Chongqing suddenly became the "online celebrity" on May 1st this year.

　　Chongqing, a three-dimensional city, has such magical observation platforms. Below, let’s take stock of all kinds of online celebrity observation platforms in Chongqing to make the Chongqing travel photo in your mobile phone even more amazing.

　　Pet powder maniac: Liziba observation deck

　　Is there a track line 2 or a building first? This question is like "which comes first, the chicken or the egg" for foreigners who go to the Liziba observation deck.

　　When the Liziba Light Rail passes through the building, Chongqing people never expected that it would catch fire. All Liziba roadsides were not set up before, so tourists had to stand on the sidewalk less than two meters and look up. The angle was not good. When a train passed by, they left with a click, and the bus had to stop and leave.

　　The amazing passenger flow brought by Chongqing, online celebrity, the Yuzhong District Government decided to start building the Liziba observation deck in May this year, just to make it safer for you to look up at Line 2. So willful, no wonder Chongqing will be called a pet powder maniac by netizens.

　　Yesterday, Xiao Bian saw from the scene that after the opening of the Liziba observation deck, the view of the light rail crossing the building was much better than in the past, that is, the legendary best viewing angle of 33. The most important thing is not to worry about being crowded into the road by people. This is good news for tourists who go to Chongqing on the Mid-Autumn National Day.

　　From this observation deck, you can fully realize that there are two floors of roads in the mountain city of Chongqing. Of course, there is also a famous "three-floor road" above Liziba on the second light rail line. Do a good calculation. How many floors of roads are there in the mountain city? By the way, think again, whether there is a track or a building first.

　　Stunning punch: Hongyadong observation deck

　　Hongyadong, the first scenic spot in online celebrity in Chongqing, used to play in the same way: take a photo of Hongyadong Chihiro on Qiansimien Bridge or Jiabin Road and feel the fantastic Chongqing on the cliff.

　　Have you ever tried to take a leisurely walk down Cangbai Road from the top of Hongyadong, and first look at the night view of Jiangbei on the observation deck of Hongyadong? This is the best view and angle to shoot the glittering bank buildings in Jiangbei CBD!

　　Hongyadong observation deck is located on the top floor of Hongyadong, with a small area of only a few dozen square meters. From this perspective, you can not only see online celebrity buildings such as the Grand Theatre, but also take pictures of Qiansimen Bridge, which shows that Chongqing is the capital of the bridge, and the train of Track 6 is still running on the lower floor of the bridge.

　　Jiangbei mouth’s building curtain wall, after special programming, is equivalent to a huge TV screen, which can show a huge picture. If you record a short video and bring the surging Jialing River in, it may be a fire.

　　By the way, there is also a huge dam in front of Chongqing Grand Theatre in jiangbei mouth. There are few people, and you can see the panoramic view of Yuzhong Peninsula. This is also a good viewing platform.

　　God’s perspective: WFC observation deck

　　The mother city of Yuzhong in Chongqing is surrounded by two rivers, and most of the scenic spots in online celebrity in Chongqing are on Yuzhong Peninsula. But if you want to see the whole picture of Yuzhong Peninsula, you need to go to Jiangbei or Nan ‘an. Is there any place where you can catch a glimpse of Chongqing from the perspective of God?

　　Yes, this place is the observation deck of Huixianlou, WFC, located in Jie Fangbei. This observation deck, which has only been open for one year, is currently the highest in Chongqing at a height of 339 meters. In addition, it is located in a higher position in the mother city of Yuzhong. The observation deck on the 73rd floor can see the whole picture of the core area of Chongqing’s main city, whether it is Yuzhong Peninsula or Jiangbei, Nan ‘an, Jiangcheng and Shancheng in Chongqing. The observation deck is also air-conditioned, so you don’t have to sweat.

　　There is also a traditional panoramic viewing platform in Chongqing, that is, a tree viewing platform. However, the people who go up are mostly tourists from travel agencies, and the road up the mountain is also prone to traffic jams, which is also a good angle to see Chongqing surrounded by rivers.

　　Guinness in Chongqing: Ordovician Sky Hanging Gallery Observation Platform

　　There are only two scenic spots in online celebrity outside the main city of Chongqing summarized by Chongqing Tourism Commission, one of which is Wansheng Ordovician scenic spot, where there is an observation deck that has created the Guinness World Record — — Hanging gallery in the sky.

　　Wansheng Ordovician scenic spot is two hours’ drive from the core area of Chongqing’s main city, and all online travel platforms have one-day tours to book. The Ordovician scenic spot was built on a mountain cliff at an altitude of 1,200 meters. Last year, the Sky Hanging Gallery observation deck was a glass plank road that extended 69.6 meters from the cliff, standing at the top of the glass plank road. In addition to the other mountains all appear dwarfs under the sky.’s visual wonder, you can also feel the slight vibration under your feet — — This sky gallery is a glass bridge with only one support point, which is very wonderful.

　　After all, the Ordovician is two hours’ drive from the main city. There are not only sky hanging corridors here, but also the "extreme leap" and the "cliff swing" in which Tik Tok is in a mess. The former is equivalent to playing a real-life version of "jumping" on the hollow staircase outside the cliff, while the latter is equivalent to flying down from the sixth floor. Every time the electromagnet is released, it is a scream. The height of your foot is not only 18 meters.

　　By the way, the 20-meter cliff swing in Ordovician scenic spot will be opened in September, with a higher position and flying farther. At the same time, there are a number of new cliff thrilling projects.

　　Almost all the projects in this scenic spot are built on cliffs. When you go, you will know that Chongqing, the "city of the sky", has another form of expression in the Ordovician scenic spot. (Correspondent Zhou Hui)

Original title: Domestic spy war film "Boutique" still needs to be polished.

The director’s new spy war film has been highly praised since its release. According to the cat’s eye data, the film won 46.823 million box office on the first day of release, exceeded 200 million on the second day, and the douban score remained at 7.7 points, ranking first in the "May 1st" film. Above the Cliff can achieve such excellent results. It is very important that it shows the new style of domestic spy film creation, especially in audio-visual language.

The film creates a tense and bleak atmosphere with oil-painting colors and unique sound effects. In the opening shot of the film, the brushwork technique similar to Russian classical oil painting shows the magnificent scenery of the north to the fullest. Russian painters often use strong tone contrast to express natural scenery, wash and practice with pens, and create a unique space atmosphere. The use of sound effects perfectly laid the overall tone for the film. When four underground party member parachuted into the snow, the friction between clothes and snow was particularly harsh in the empty and lonely mountain forest. Combined with the restrained facial expressions of the actors, the inner pressure and fear of the characters were amplified, which also made the audience feel anxious.

In addition, the creator also creates characters through light and shadow and scenery, which makes them have a certain sense of sculpture. For example, in the scene of Zhou Yi chasing Chu Liang, Zhou Yi leans against the wall, and the background is dark. The light source on the right side hits him, and the strong light and shadow outline the figure’s face, body outline and clothes texture. He leaned against the wall motionless, his eyes focused, and the whole person was like a sculpture. The shadow of the brim forms an oblique shadow on his face, which divides the side face of the character in half. This cutting method implies the complex identity of Zhou Yi in extreme environment.

The irregular composition in the film creatively combines the classic elements of foreign films such as street fighting, chasing and crashing. For example, when the underground party was chased by the enemy, the director used a panoramic view to shoot, and the characters fled in crowded, closed and chaotic residential alleys. The large building walls formed a sense of oppression on the characters, which was the externalization of the power contrast between the two sides and the embodiment of the psychological pressure of the characters themselves. The audience also produced a kind of extreme fear, anxiety and depression.

Undoubtedly, the audio-visual language of Above the Cliff is exquisite and unique, and it is not an exaggeration to call it an audio-visual feast. But unfortunately, it is still slightly thin in narrative, especially compared with domestic spy war TV series.

First of all, spy war TV plays pay attention to the ethical basis and emotional expression of creation. Vow Silence, Latency, The Right Way in the World is Vicissitudes, Cliff and Kite, which are highly praised by the audience, all sew the elements of spy war into the family narrative. In each "special" family, members have different social backgrounds, political positions and complex emotional entanglements. For example, Yang Liren and Yang Liqing, two brothers in the TV series "The Right Way on Earth is Vicissitudes", are both brothers and political enemies, one is the Kuomintang and the other is communist party. The two men not only retained the frankness between brothers, but also had the vigilance and preparedness between political enemies. At the same time, everyone’s ending is inseparable from the historical trend. This is also a continuation of the traditional narrative mode of "integration of family and country", which fits the audience’s psychology of watching movies.

The movie "On the Cliff" also tries to integrate the family and the country into the spy war narrative, so it designs the scene of Zhang Xianchen and Wang Yu looking for their children. However, the two clues are in a free state, and it is difficult for the audience to "empathize".

Secondly, spy TV plays attach importance to the polishing of the text, with meticulous plot logic and delicate suspense delay. The TV series "Latent" is good at making use of the casual words of little people to become an important incision for the protagonist to reverse, and this important information is often interrupted by another important plot point. This interlocking narrative way makes the audience dare not slack off. The spy film The Wind attaches importance to the rigor of logic, and it adopts a unique closed space narrative, learns from the game of "Wolf Man Killing" and integrates elements of western game theory, all of which enhance the audience’s sense of participation in discrimination and analysis. The stunning reversal of the role identity has prompted the audience to ponder every detail carefully.

In contrast, Above the Cliff lacks flipping, and the protagonist Zhou Yi is too upright. As soon as he appears, the audience can already guess his true identity, and the sense of suspense is weakened, which can’t perfectly release the charm of spy war works.

Furthermore, the spy war TV series also maximizes the tension of the story by showing the disparity between the enemy and ourselves. The TV series "Cliff" created Gao Bin, a treacherous and meticulous spy leader. He trusted Zhou Yi on the surface, but in fact he secretly designed it many times to kill Zhou Yi. Zhou Yi’s repeated self-help not only shows his shrewdness and wisdom, but also shows the cruelty of his struggle against the enemy incisively and vividly. Even some villains in the play can’t be ignored, such as special agents Lu Ming and Liu Kui, who are skilled and loyal, not only don’t leave any chance for Zhou Yi, but also have to be on tenterhooks all the time and dare not make any mistakes.

At this point, the plot setting and character relationship of Above the Cliff are slightly simple. Although Gao Bin is sinister and cruel, it is not enough to compete with Zhou Yi, thus weakening the narrative tension of the story. In addition, the portrayal of villains is too faceless and low-energy. For example, Jin Zhide, a supporting role, appears to be full of rage and lack of wisdom.

It is worth mentioning that both the films Wind and Above the Cliff are trying to create group images, which requires the works to be more comprehensive and meticulous in depicting characters. The characters in the movie "Wind" have distinct personalities, and are feminine and biting "sissy" Bai Xiaonian; Gu Xiaomeng, who is graceful and enchanting but has a deep mind; Li Ningyu, who is gentle, cool and arrogant, and Wang Zhiguo, who is serious and deep, have unique personality-driven behaviors to create impressive characters. However, the four main characters in Above the Cliff are not distinctive enough, especially Xiaolan. The creator lacks a deep description of her personality and professional ability, and it is difficult to convince the audience that she is a qualified spy.

Group drama also requires that each character should have a solid plot line, but Above the Cliff has obvious character line fracture. The main character Xiaolan’s character line is obviously weaker than the other three, which undoubtedly lacks the necessary driving force for the development of the core plot.

Undoubtedly, On the One hand, On the Cliff, with its unique audio-visual performance, we can see the progress of China’s spy war movies, and stylized spy war movies are on the way. In order to make a better domestic spy film, the creator should not only polish the audio-visual techniques carefully, but also base himself on the story, and combine the real beauty with the artistic beauty with solid narrative logic, delicate suspense settings and real and full human images. Only in this way can the audience’s emotions be summoned and the core beliefs be effectively conveyed. (Author: Jiang Muyang, Ph.D. student of film science in 2020 in China Academy of Art)

　　Cctv news: You can complete the provident fund withdrawal business online with your personal ID card; If you don’t leave home and brush your face at home, you can wait for the money to arrive, and you can also withdraw the provident fund to pay the rent … … Recently, many places in China have issued a new policy of withdrawing provident funds, which is related to everyone’s wallet. Come and learn more about it!

　　Beijing

　　Individuals can directly withdraw provident fund by mobile phone.

　　From 0: 00 on April 23rd to 24: 00 on May 9th, Beijing Provident Fund Management Center will upgrade its system. During the upgrade period, the deposit and withdrawal of provident fund will be suspended. After the system upgrade, the public canCheck the balance and loans of personal provident fund through the "Beijing Provident Fund" APP, Alipay Life Number and WeChat WeChat official account "Beijing Provident Fund".

　　Before the end of this year,The above-mentioned client or WeChat official account can realize functions such as personal provident fund withdrawal.. In the future, the withdrawal of provident fund does not need to be handled by the unit manager, but can be handled directly by individuals. In addition, after the opening of personal online business, houses purchased in Beijing and traded through the online signing system of the Housing Construction Committee can complete the provident fund withdrawal business online with their personal ID cards without submitting other certificates or materials.

　　Zhejiang(Province)

　　You can withdraw the provident fund by "brushing your face" and "zero" materials at home.

　　"Sitting at home and brushing your face, you can wait for the money to arrive." According to the news of Zhejiang Provincial Provident Fund Center, as long as the employees who have paid the provident fund in Zhejiang provincial units can now "brush their faces" to handle businesses such as no-house withdrawal, retirement withdrawal, and the city’s own purchase of housing to withdraw the provident fund. You don’t have to run once, and you don’t have to bring any materials, which is the first in the country.

　　The specific operation is: in"Alipay" selects "City Service", click in turn."Provident Fund-Provident Fund Query and Extraction-Zhejiang Provincial Unit Provident Fund", and then "Brush Your Face". After a few minutes of operation, you can wait for the provident fund to arrive.

　　Jiangsu Nantong

　　No "withdrawal slip" will be required for provident fund withdrawal.

　　On the 3 rd, Nantong City Housing Provident Fund Management Center of Jiangsu Province issued a notice. Since April 1, 2018, employees in Nantong City have handled the housing provident fund withdrawal business.It is no longer necessary to provide the Application for Withdrawal of Housing Provident Fund (i.e. "Withdrawal Form of Provident Fund")., other extraction conditions remain unchanged.

　　Shanghai

　　You can withdraw the provident fund to pay the rent "without leaving home"

　　Recently, the Shanghai Housing Provident Fund Management Committee issued a notice saying that since October 1, 2018 (inclusive), employees can only withdraw the housing provident fund to pay the rent after filing online through the housing rental public service platform.The monthly withdrawal amount of each household (including single family) shall not exceed the actual rent expenditure of the month., the maximum monthly withdrawal limit is raised to 3000 yuan.

　　 Harbin

　　Will automatically withdraw the provident fund to repay the loan on a monthly basis.

　　Recently, Harbin Housing Provident Fund Management Center officially launched "Harbin Housing Commercial Loan" and "Harbin Industry (provincial, agricultural reclamation, electric power, railway) sub-center housing provident fund loan" to automatically withdraw the provident fund to repay the loan on a monthly basis. At this stage, data docking and system testing are underway. At that time, the employees who pay the housing provident fund in Harbin only need to sign the Agreement on Monthly Withdrawal of Housing Provident Fund, and there will be no need to go to the window to go back and forth to withdraw the provident fund and repay the housing loan.The provident fund center directly transfers the extracted provident fund to the repayment card (discount) of the employee bank on a monthly basis through the business system for repayment of loans.

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

tag

On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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　　[quick review of literary travel]　　

　　Speaking of fitness, many people have a common language. A good friend mentioned that he has been "stepping on the spot" between various new gyms recently. Different from the traditional gym, in this new gym, a bracelet can "win the world" — — When entering the door, the smart bracelet will start immediately after face recognition; As soon as the bracelet is used for induction, the locker automatically opens; Close to the treadmill with a bracelet and start the smart shower with a bracelet … … The smart bracelet has become the "master key" to open all aspects of fitness.

　　If the hand band is intelligent in presentation, then the real-time data updated in the mobile phone at any time will become the "burner" of intelligent fitness: the physical measurement report of the intelligent body measurement instrument will be used, and the data such as distance, duration and calories during exercise will be uploaded to the App in real time. The artificial intelligence system can accurately determine the data such as action rate and weight in real time, so as to update the training scheme in real time. This kind of service content has made many young people who are keen on weight control and precise exercise hooked up.

　　What is even more relaxing is that this gym has even introduced a flexible payment method: consumers no longer need to apply for a card, but pay monthly or even once. In this way, going to the gym is as convenient as going to the convenience store downstairs.

　　Market competition, big waves wash sand. With the attack of "internet plus", new technology and physical fitness are combined, adding new content, new ecology and new markets: the diversified smart wearable devices within reach, the sports track charts exposed from time to time in the circle of friends, and the increasingly popular fitness videos on the platforms such as Aauto Quicker in Tik Tok, etc., all interpret the extension effect of this "internet plus" to the extreme.

　　Indeed, the power of science and technology not only helps athletes to achieve better results on the field, but also penetrates into the daily life of the people, and injects more strength into the development of sports and fitness industry.

　　This power is embodied in the process of accelerating the dream pursuit of sports powers — — Not long ago, China issued the National Fitness Program (2021— In 2025), it is proposed that sports enterprises should be encouraged to use such means as "going to the cloud to give wisdom" and "sports bank" to promote the digital transformation of the sports industry and the coordinated transformation of the entire industrial chain with data empowerment. When the sports industry plugs in the wings of science and technology, it will find a new breakthrough for empowering the whole people to keep fit.

　　This power is embodied in the practice of improving the quality of sports services — — In addition to sports App, local sports departments are also trying to use App software to promote public sports service platforms, and even purchase sports public services through government subsidies. This not only revitalizes some sports venues, but also makes it more convenient for sports enthusiasts to book sports fitness venues with their mobile phones, thus enjoying more convenient sports services.

　　With the power of science and technology, it seems that my friend doesn’t have to dwell on dazzling choices any more, and he can go straight to the science and technology fitness center. However, in addition to her joy, she also felt sorry for the author that the community where she lived in the past was equipped with a plastic runway, which was very convenient for running and fitness. Nowadays, the new house we moved to is in an old residential area, and the whole family is distressed because there is no suitable running place around. Comparatively speaking, going to this new gym is a bit out of place for children and the elderly.

　　From this point of view, how to let the people enjoy the close-at-hand, beautiful and high-quality fitness service is the key to the industry’s urgent efforts. Although science and technology can make the fitness industry fly very high and far, the goal of taking off is still to let the people reach the other side of physical fitness. To continue to fly, we must work hard to improve the quality and level of service.

　　In fact, China has the largest middle-income group in the world and the second largest consumer market in the world. With the upgrading of consumption, China’s fitness market has great imagination. Even if the penetration rate is only about 10% in the future, it will take the lead in the global fitness market.

　　With creative planning, we can take off with imagination: carry out differentiated competition and intensively cultivate in the segmentation field; Empowering the sports equipment industry with science and technology to promote transformation and upgrading; Pay attention to the combination of online and offline to enhance user stickiness; Extend the industrial chain and find profit growth points such as big health industry … … Facts have proved that only innovation can promote the upgrading of service quality and win the favor of consumers with high-quality services. (Villi)

　　Recently, the General Manager’s Office of the Central Radio and Television General Station officially authorized Yangguang Media Group Co., Ltd. (hereinafter referred to as "Yangguang Media Group") to exclusively operate the broadcast frequency live stream of the General Station in the car networking system. This means that the existing radio frequencies owned, controlled and managed by the main station and the new radio frequencies in the future must be connected to the car-playing service (including live broadcast and delayed listening) through the "cloud listening" car system or through cooperation with Yangguang Media Group.

　　"Cloud Listening" is a new national 5G sound media platform launched by the Central Radio and Television General Station (hereinafter referred to as "the General Station") in March 2020. It is the only audio client under the General Station and bears the important mission of the strategic transformation and integration of the General Station’s broadcasting.

　　"Cloud Listening" began to lay out intelligent networked automobile business from the beginning of its launch, and jointly developed car networking products with mainstream automobile manufacturers and solution providers to meet the different listening needs of users in travel scenarios.

　　"Cloud Listening" leads the industry standard with high-quality content, and promotes the standardization of the mobile audio market. It continues to lay out multi-terminal and full-application scenarios such as mobile phones, cars, tablets and smart wearable devices, and provides users with high-quality sound products and services such as radio stations, audio books and audio programs.

　　This exclusive operation authorization will have a far-reaching impact on the standardized development of the intelligent networked automobile industry. In the future, only through the cooperation of "Yunting" or Yangguang Media Group can the live broadcast stream of the main station broadcast frequency be connected to the car networking system of the car brand and the after-loading car networking system developed by the after-loading product company, which is expected to end the situation that the radio station of the car networking system was used indiscriminately in the past and ensure the car owners to enjoy the rights and interests of safe and standardized content services.

　　In recent years, the main station has continuously increased its efforts in the protection and management of copyright assets, standardized the copyright market and communication order of the Internet audio-visual industry, and made full use of its own content copyright advantages to support the independent platform to become stronger and bigger. As early as 2019, the General Station issued the "Statement of the Central Radio and Television General Station on Strengthening the Protection of Copyright Assets", which clarified the copyright scope of the General Station, and said that it would strengthen the monitoring and maintenance of its copyright assets, take all effective measures according to law, and resolutely crack down on any infringement of the legitimate rights and interests of the copyright assets of the General Station.

　　The person in charge of "Yunting" said that the next step will be to continuously strengthen the platform construction, make full use of, develop and operate the audio content resources of the main station, organically combine copyright protection and operation, extend the audio content value of the main station, and enhance its influence, communication and market value. At the same time, it will give full play to the advantages of the new media platform of the main station with an open and integrated attitude, accelerate the cooperation process with car manufacturers and solution providers, promote the signing cooperation with radio stations all over the country, and provide high-quality broadcast live streaming and audio products and services for car companies and car owners.

　　CCTV News:After the United States and China signed on September 28th and October 17th, respectively, the Airworthiness Implementation Procedures of the Civil Aviation Administration of China and the Federal Aviation Administration of the United States came into effect on October 17th. This agreement can simplify the accreditation process for C919, ARJ21 and future domestic aircraft to enter the United States.

　　At present, the first domestic large passenger plane C919 has been transferred from Pudong base to Yanliang, Xi ‘an. This indicates that the inspection flight test of C919 in Shanghai has come to an end, and the next step of research and development flight test and airworthiness evidence collection has begun.

　　As early as 2010, Zhenjiang New District seized the historical opportunity of the launch of the large aircraft project and began to build an aerospace industrial park in Zhenjiang New District. Up to now, Zhenjiang New Area Aerospace Industrial Park has a planned area of 10 square kilometers, including 6 square kilometers in the south area, with 150,000 square meters of professional carriers, mainly developing aerospace new materials and parts industries; The north area is 4 square kilometers, supported by Dalu General Airport, which mainly develops the assembly of large aircraft parts, general aircraft manufacturing assembly and general aviation related services. The overall orientation of the park is to build a design, research and development, production base and navigation comprehensive service base for general aircraft, new aerospace materials, aircraft interiors and parts with leading development advantages.

　　Zhenjiang Road General Airport

　　Industrial agglomeration is formed due to large aircraft projects.

　　In 2009, at that time, the country proposed to gather global wisdom and national strength to develop domestic large aircraft. After winning the bid, China Aerospace Science and Industry Group, with military background, built the Aerospace Seahawk, mainly for supporting large aircraft. At the same time, we also hope to promote integration of defense and civilian technologies and promote the industrialization of new materials.

　　After several years’ unremitting efforts, Aerospace Haiying has been successfully promoted from B-corner, a supplier of C919 for Comac, to an exclusive supplier, and has undertaken four work packages, including rear fuselage section, aileron, front fuselage section and vertical tail composite material, of China Comac C919 large passenger aircraft, accounting for more than 40% of all composite parts.

　　It is no accident that the space eagle settled in Zhenjiang, which originated from Zhenjiang’s strong support and encouragement to the aerospace industry. Aerospace industry is one of the six strategic emerging industries in Zhenjiang. On April 25th, 2013, the National Development and Reform Commission issued the Notice on Printing and Distributing the Planning of the Modernization Demonstration Zone in Southern Jiangsu, which only put forward the requirement for Zhenjiang to build a joint innovation platform for aviation industry in Industry-University-Research relying on Zhenjiang General Aviation Base. In recent years, the aerospace industry has developed rapidly from scratch in Zhenjiang New District, and has become an advantageous and characteristic industry with high visibility and influence in the whole province and even the whole country.

　　More than 30 enterprises in Zhenjiang participated in the research and development of major national projects such as the first domestic large aircraft C919, Yun 20, Jiaolong 600, ARJ21 and AC313, among which 11 enterprises were among the cooperative supporting suppliers of Comac C919, including Zhenjiang New Area Fischer Aviation Parts (Zhenjiang) Co., Ltd., Aerospace Haiying Special Materials Co., Ltd., Jiangsu Meilong Aviation Parts Co., Ltd., Jiangsu Golden Flight Aviation Technology Co., Ltd. and other aviation-related enterprises.

　　At present, C919 has 730 orders from 27 customers. The ARJ21 new regional aircraft has 433 orders from 20 customers. In the future, the C919 aircraft project will bring rare development opportunities to these enterprises, and at the same time, it will attract more and more aerospace enterprises to settle here. Zhenjiang City has made all positive preparations for this.

　　Industrial extension due to large aircraft project

　　In addition to supporting enterprises for large aircraft projects, a number of general aviation manufacturing projects have also gathered in the Aerospace Industrial Park of Zhenjiang New District.

　　Relying on the aerospace industry foundation, Zhenjiang New Area Aerospace Industrial Park has introduced six general-purpose machine projects, including three fixed-wing aircraft manufacturing projects of German EA500, American Greisel and American Big Brown Bear, and three rotorcraft manufacturing projects of American Schiller helicopter, Anxiang Taiyue aerial drone and Feirui F200 unmanned plant protection machine. In addition, many general aviation manufacturing projects are being considered to settle in Zhenjiang New Area Aerospace Industrial Park.

　　At present, the domestic navigation manufacturing industry develops rapidly in the fields of helicopters and small and medium-sized fixed-wing aircraft with relatively low technical threshold, which are involved in the layout of navigation manufacturing industry in aviation industrial parks everywhere, and the production scale and technical level are constantly improving.

　　In the future, in addition to the supporting enterprises of large aircraft projects, Zhenjiang New Area Aerospace Industrial Park will gather more general aviation manufacturing and supporting enterprises, give play to the industrial agglomeration benefits, and promote the R&D and manufacturing development of the general aviation industry. In 2017, the Civil Aviation Administration of China issued the 13th Five-Year Plan for General Aviation Development, which also clarified "cultivating the regional service function of Dalu General Airport in Zhenjiang New District, supporting the construction of a floating airport by making use of the advantages of rivers, lakes and seas, and exploring the new mode of sharing transportation and general airport management" at Dalu General Airport in Zhenjiang New District. This provides Zhenjiang New Area with stronger infrastructure guarantee and huge development space for developing general aviation amphibious aircraft R&D and manufacturing.

　　According to the "Thirteenth Five-Year Plan" of the aerospace industry officially released by Zhenjiang New District, it is planned to build "an aviation town"-Dalu Navigation Town. The town will take the aviation industry as the core and rely on the existing industry, airport, airspace and tourism resources to build two bases of "aviation manufacturing" and "navigation operation", and integrate the two industries of "Dongxiang Humanities" and "air sports" to build the aviation industry. In order to better promote the construction and development of "aviation town" and let more people participate in and share the achievements of the development of aerospace industry, the 2017 Zhenjiang New Area Aviation Carnival, with the theme of "flying over dreams and being suitable for Zhenjiang", was held in Zhenjiang New Area from November 17 to 19, 2017, with the support of Zhenjiang New Area Aerospace Industrial Park Management Office, Jiangsu Dalu Aviation Industry Development Co., Ltd. and China Aircraft Owners and Pilots Association.

　　There is no doubt that China is a manufacturing power in the world. However, today, the manufacturing pattern of countries in the world is changing. Germany proposes Industry 4.0, the United States proposes re-industrialization, and China also proposes "Made in China 2025", vowing to make China a manufacturing power. At present, although in aviation manufacturing, many high-precision, sophisticated equipment are imported from abroad, and there is still a big gap between domestic equipment and them, it is not that China cannot reach this level. This is a question of quality assurance system. As long as all links are properly controlled and strictly implemented according to standards, China’s equipment can also reach high-precision, sophisticated.

　　At present, Zhenjiang Aerospace Industrial Park is gathering and introducing a number of technologies, new materials, new equipment and computer technologies related to aerospace manufacturing, and building it into a design, research and development, production base and navigation comprehensive service base for general aircraft, new aerospace materials, aircraft interiors and parts with leading development advantages.

　　While developing aerospace and navigation R&D and manufacturing, Zhenjiang Aerospace Industrial Park is also actively promoting industrial landing, developing navigation operations and cultivating aviation culture, thus forming a relatively complete industrial chain and consumer market, laying a solid foundation for sustainable development.

Wen Yi connected with Insight, written by Han Ying and edited by Li Xin.

Near the end of the year, folding screen mobile phones have become a new competition field for mobile phone manufacturers.　

Recently, Huawei released the latest folding screen mobile phone, which once again stirred the market of folding screen mobile phones. Also in the same month, OPPO’s first folding screen mobile phone has also come out.

At the same time, glory, realme and vivo are also developing folding screen mobile phones. In addition, the news that Xiaomi MIX Fold2 is about to be released is also constantly coming out.　

At present, domestic folding screen mobile phones are blooming everywhere. In foreign countries, Samsung, as the head enterprise of folding screen mobile phones, has released three generations of folding screen mobile phones since 2019. According to analysts’ prediction, Apple is also expected to release the first folding screen mobile phone in 2023.

If the prediction comes true, it means that the mainstream players in the mobile phone market will enter the new battlefield of folding screen mobile phones.　

An obvious change is that from the perspective of the third-generation folding screen mobile phone, its price is controlled within 10 thousand yuan, and it is entering the era of parity acceptable to consumers. This also means that the folding screen mobile phone is undergoing technological upgrading and market testing.　

Undoubtedly, with the improvement of technology and the downward price, the penetration rate of folding screen mobile phones will increase. But the real problem is that the folding screen mobile phone is still a niche market, and its sales volume is less than 1% of the whole smart phone market. When will the folding machine really become popular?

In the smart phone market where the market is saturated and the growth is weak, manufacturers are trying to tell a new story. This time, the new story is to buy a folding screen mobile phone at a lower price.　

Different from the previous price of 10,000 yuan, after two years of market development, the price of folding machines has gradually entered the parity stage.　

Whether it is Huawei’s latest folding screen mobile phone, Samsung’s latest folding machine, or the first folding machine released by OPPO, its price has been lowered to around 7,000 to 8,000 yuan, which seems to be more close to the people than before.　

Last week, Huawei released the new flagship folding screen mobile phone P50 Pocket. From the appearance point of view, this folding screen mobile phone adopts the design of vertical folding, and the compact and exquisite appearance also breaks the disadvantages of heavy and horizontal folding in the past.

On the most important axis of folding screen, Huawei P50 Pocket adopts the design of water drop hinge, which has a smaller bending radius than the previous generation.Simply put, with the help of the drop-shaped screen space at the bend, the screen folding can be close to the seamless folding shape.At the same time, the unfolding thickness of the fuselage as thin as 7.2mm can realize a flatter unfolding of the inner screen.　

Unfortunately, the screen cover of Huawei P50 Pocket does not use ultra-thin electronic touch glass (UTG), but continues to use traditional transparent polyimide (CPI). Specifically, UTG is a flexible glass with better performance, while CPI is a plastic material.　

At the same time, as for the core processor, due to the shortage of chips, Huawei P50 Pocket is equipped with Snapdragon 888 chip and adopts 4G network.In this regard, Huawei said that with the support of HarmonyOS Smart Communications, the network experience was not greatly affected.　

Huawei tried to make up for the lack of hardware such as glass and chips with images and batteries. Following the exploration of Huawei P-series images, Huawei P50 Pocket adopts a super wide angle of 120 degrees, and at the same time, fluorescence photography and other modes have also increased the effect of post-shooting. In terms of battery, Huawei P50 Pocket is also equipped with 4000 mAh battery, which supports 40W Huawei super fast charge.　

On the whole, as one of the important players in the folding screen mobile phone market, Huawei is already the head player of domestic folding screen mobile phones.As early as 2019, Huawei launched Mate X, a horizontally folding screen mobile phone, and the launch of the vertically folding P50 Pocket also means that Huawei has completed a double folding layout in the folding screen mobile phone market. Huawei has also become the only brand in the industry to launch three folding forms of mobile phones: outward folding, inward folding and vertical folding.　

Earlier, OPPO released the first folding screen mobile phone OPPO Find N, and at the beginning of this year, Xiaomi also launched the first folding screen mobile phone MIX Fold, and the concept map of MIX Fold2 is also coming out.　

Not only do domestic mobile phone manufacturers keep moving in the folding screen mobile phone market, but Samsung, as the "leader" of folding screen mobile phones, has always regarded it as a heavy bet.In September this year, Samsung officially released the Samsung Galaxy Z Fold3 5G in China, which is Samsung’s third-generation folding screen mobile phone.In addition, Samsung also released a product that folds up and down — — Samsung Galaxy Z Flip 5G.

In the past, the folding screen mobile phone has always been a symbol of high-end. At the beginning, the price of Samsung Galaxy Fold reached 15,999 yuan, and the price of Huawei Mate X reached 16,999 yuan. Even the lowest-priced Xiaomi MIX Fold had a starting price of 9,999 yuan.　

When Xiaomi MIX Fold was launched less than a year ago, its price on the e-commerce platform has dropped by more than 3,000 yuan due to poor sales.　

The trend of head players can better explain the development trend of folding screen mobile phones.　

At present, Samsung undoubtedly occupies an absolute dominant position in the folding screen mobile phone market. According to data from research institute DSCC, Samsung’s market share in the global folding market is as high as 87% in 2020. The price of Galaxy Z Filp 3 with vertical folding scheme reached 7599 yuan, only 60% of that of the previous generation. For this reason, this series has also become the highest-selling folding screen mobile phone in the world.　

For price-sensitive users, the most intuitive change brought about by price reduction is the increase in sales. Samsung’s first-generation folding screen mobile phone Galaxy Fold sold only 500,000 units worldwide. In contrast, the third-generation folding screen mobile phone exceeded 1 million units in one month.　

Compared with the mobile phone manufacturers that have already entered the market, the whole folding screen mobile phone market has been full of smoke.　

Up to now, Samsung has released eight folding screen phones.In terms of mobile phone shipments, in the third quarter of this year, the DSCC report showed that Samsung accounted for 93% of the shipments.In addition to strong mobile phone shipments, Samsung also has the ability to produce screens. According to a recent report by BusinessKorea, a Korean financial media, Samsung plans to increase the output of foldable screens from 17 million to 25 million a year, an increase of more than 40%.　

In China, Huawei, the first to enter the market, is the mobile phone manufacturer with the largest market share. The advent of Huawei P50 Pocket represents that Huawei has started to "walk on two legs" like Samsung, and has two models of horizontal folding and vertical folding.　

Xiaomi’s exploration of folding machine is not very smooth, and its heat dissipation, screen look and feel, creases and other problems have been repeatedly vomited by users, and the price has been falling after listing. OPPO will bet on the cost performance, and launch OPPO Find N with a price of only 7699 yuan, trying to open the market at a low price.　

Generally speaking, whether it is Samsung, which has been deeply involved in the folding screen mobile phone market for a long time, Huawei, which was the first to enter the market, and OPPO, a new player who just entered the market, parity strategy seems to have become the consensus of the industry.

From ten thousand yuan machines to parity machines, the road to price reduction of folding screen mobile phones is not overnight.　

Undoubtedly, in the era of folding screen mobile phone 1.0, the price of folding screen mobile phone has been high, which is a huge consumption threshold. Not many people can afford and are willing to spend a mobile phone with a price of 10,000 yuan. Sales are bound to be limited.　

And if you want to pursue sales and expand the audience, price reduction is the fastest way. However, before the price reduction, mobile phone manufacturers should first consider the production cost, otherwise they may "lose money and earn money".

Among the components of the folding machine, the hinge used to connect the fuselage and provide folding ability can be said to be the core of the folding screen equipment, which determines the strength of the whole fuselage. A hinge is composed of hundreds of tiny parts. Whether the hinge quality passes the standard directly affects the visual effect of the screen crease.　

At present, domestic mobile phone manufacturers, Huawei and OPPO all adopt the method of hinge self-research. Interestingly, at the recent press conference, whose patent is the water drop hinge also caused a confrontation between Huawei and OPPO.　

On the one hand, the research and development cost of hinge technology is high, on the other hand, there is no cost sharing in mass production of mobile phones, which undoubtedly requires a lot of money for the research and development of hinges. At the press conference of OPPO, Liu Zuohu, senior vice president of OPPO, revealed that the cost of this small hinge on Find N mobile phone reached $100, which was 1/10th of the final selling price, while the hinge quotation of other mobile phone manufacturers was generally 200 yuan.　

In addition to the mobile phone manufacturers themselves, upstream suppliers such as Huawei hinge supplier Yian Technology and OPPO hinge supplier Amphenol are also worthy of attention.　

Recently, some investors have asked questions to Yian Technology, a domestic hinge supplier, on the investor interaction platform. The question pointed out that besides supplying Huawei, which customers are Yian Technology? Yi ‘an Technology responded to this, and the company’s liquid metal hinges have been cooperated by five customers.

It is not difficult to see that with the price reduction of folding screen mobile phones and the increase of sales volume, the cost reduction of upstream suppliers is also an inevitable trend.　

In addition to the hinge, the flexible screen is also the key to the competition of folding screen mobile phones.Compared with the straight mobile phone, it is more expensive to adapt to the components in the bending scene. At present, there are two kinds of folding screen mobile phone covers on the market, CPI (colorless polyimide) and UTG (ultra-thin flexible glass). The former can be understood as a plastic material, while the latter is a flexible glass with better performance than AMOLED.　

In the whole folding screen mobile phone market, flexible glass, such as UTG, which has difficult research and development technology and high cost, has been monopolized by giant Samsung, which is also the reason for the high price of folding screen mobile phones.　

Just this year, Samsung opened the supply of external UTG ultra-thin glass, which is also the key to Samsung’s capital to reduce the price of folding machines. The OPPO Find N screen used UTG glass supplied by Samsung.

Obviously, this is a sure-fire business. At present, the folding screen mobile phone is a new trend in the mobile phone market. For Samsung, which is firmly in the top position of folding screen mobile phone sales, cooperation with domestic mobile phone manufacturers can not only increase its own sales, but also share the production cost by increasing sales, and also find new growth curves and broaden income channels.　

At the same time, domestic electronic suppliers are also speeding up the production of UTG glass. Side Semiconductor, Kaisheng Technology, Hui Jing Display and other manufacturers have announced the research and development progress or plans of UTG glass projects this year.　

In the glass cover, the mobile phone display screen is also a difficult problem that needs the homework of mobile phone manufacturers. According to online Insight, the flexible OLED screen of Huawei P50 Pocket was provided by domestic manufacturer Visionox. Data show that in the third quarter of this year, global smartphone OLED panel shipments were about 170 million pieces. Among them, Visionox shipped about 6.3 million pieces, ranking fourth in the world, second only to Samsung Display, JD.COM and LG Display.　

Admittedly, although China companies such as BOE, Vinozin and Rouyu have made great breakthroughs in screen technology in recent years, they still have a long way to go compared with Samsung.　

It is foreseeable that as Samsung opens the supply of UTG glass and the production capacity of domestic suppliers increases, the production cost of folding screen mobile phone screens will further decrease.

Generally speaking, the reduction of production costs of core barriers such as hinges, glass covers and screens directly lowers the market price of mobile phones with folding screens. In the future, with the popularization and mass production of folding screen technology, the price of folding screen mobile phones will be lower.

All along, there have been endless arguments about "folding machines are chicken ribs" and "losing money to make money" in the market.　

Yuan Bo, a senior communication engineer, once told Time Finance that the folding screen is not just needed, but meets the marginalized demand, but it is a symbol of the technical strength of mobile phone manufacturers, and even represents the manufacturers to enter the high-end threshold.　

However, with the gradual maturity of technology, the new folding machines of mobile phone manufacturers are intensively launched, and the superimposed prices are pushed down one after another, and the penetration rate of folding screen mobile phones is expected to accelerate.　

Market research firm Strategy Analytics predicts that in 2025, the shipment of folding screen mobile phones will reach 100 million units.Counterpoint Research, another research institution, also predicts that by the end of 2022, the global shipment of folding machines will reach 18.3 million units.You know, last year, the global shipment of folding screen mobile phones was only 2.8 million. If the agency’s prediction is accurate, the shipment of folding screen mobile phones will increase exponentially in the next two years.　

It is worth noting that Samsung, the head player, has been brave enough to "blood" on the folding screen mobile phone. A few days ago, according to Korean media reports, Samsung will stop the Note series and will take out more cost space to embrace the folding screen mobile phone. In addition to capacity expansion, Samsung also increased the marketing expenses of the folding machine to twice that of the Note series. Samsung also said that the chip supply gives priority to the folding machine, which shows its emphasis on folding mobile phones.　

Although many players bet and the market is promising, it is not easy for folding screen mobile phones to be popularized.　

The problem facing all players is that the price of the folding machine is almost the same as that of flagship machine, but there are still many restrictions on the configuration, which does not meet the standards of flagship machine.　

For example, there are few built-in telephoto lenses, the internal and external screens have not yet been high-brushed, and they can’t meet the high-frequency fast-punching, which have all become constraints for the development of folding machines. At the same time, it is still difficult to achieve unity in the adaptation of screens and applications. At present, the application adapting to folding screens has only increased from 75% to 90%. "The software workload is six times that of ordinary flagship models," Liu Zuohu, senior vice president of OPPO, mentioned at a media communication meeting.　

In addition, the current users of folding machines are still concentrated in the business crowd, and it is even more difficult for new players like OV and Xiaomi to get a slice of the business crowd.　

In this regard, Samsung and Huawei have taken the lead in targeting female users. This time, Huawei’s P50 Pocket has added the function of detecting sun protection. According to Huawei’s official introduction, Huawei Mirror provides an intelligent sun protection reminder function, and uses a hyperspectral imaging system to provide users with sunburn detection services. Earlier, the compact and portable design of Samsung Flip series was also suitable for female users.　

However, the time for folding screen mobile phones to enter the market is still short, and it will take time to test whether they can be bought by female users.　

In addition, when the technical difficulties of hard power such as hinges and screens are still being broken, the high maintenance cost has become a factor affecting the popularity of folding screen mobile phones. According to Huawei’s official website, Huawei’s P50 Pocket costs as much as 4,379 yuan only for screen maintenance, even exceeding some domestic high-end flagship machine. Other repairable components include the motherboard, upper battery cover (including external screen) and rear-view lens, and the prices are 3399 yuan, 579 yuan and 999 yuan respectively.

Obviously, immature technology and imperfect user experience have become a mountain in front of folding screen mobile phone manufacturers.　

Don’t forget that in the field of folding machines, Apple, a heavyweight player in the smartphone market, has not yet finished. If Apple joins, it will become a "killer" player and further expand the overall market of folding machines.Guo Ming Ti, an analyst with Tianfeng International who has been paying close attention to Apple for a long time, believes that the first Apple folding screen mobile phone will be available in 2023, and Apple is ready to increase the shipment of its first folding screen iPhone to 20 million units.　　

However, if Apple also introduces folding screen phones, the competition in the whole market will be more intense, and the pattern may also change.　

There is no new story about smart phones, which is a commonplace topic. It is reasonable that the imagination space brought by folding screen mobile phones attracts mobile phone manufacturers to compete.However, the real problem is that the folding screen mobile phone has been born for three years, but its shipment volume is far less than that of other smart phones, and it is still relatively deserted in the China market. Whether the price reduction tide can make the folding machine catch fire in the China market will soon be answered.　　

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　　Mother-in-law’s tattooing is a long-standing and educational story among the people. According to a gentleman on the phone, it is acceptable for Yue Fei’s descendants to remarry his ex-wife Liu, and they can’t accept it without her mother-in-law’s tattoo. In fact, purely emotionally, why am I willing to deny this story that still inspires China people’s patriotism? But unfortunately, there is no account of this matter in the Chronicle of the King of Hubei written by Yue Fei and Sun Yue Ke. The following is the only note in Volume 9 of the Nazi Compilation of the Kingdom of Hubei:

　　The first minister was filial by nature, and he was troubled by the northern territory. His mother ordered him to join the army to serve the country, and he could not bear it. After repeated interest, I had to stay with my wife and foster mother and cross the river from Emperor Gaozong alone. Hebei is trapped, lost and stolen, and the voice is completely separated. I have been asking for a visit day and night, but I haven’t got it for several years. Russia has a visitor from my mother, saying, "And my mother sent a message: Speak for me, encourage the holy son of heaven, and don’t think of my sister." I secretly sent people to meet him, but I was blocked by the hustle and bustle. Eight out of ten people went back and forth, and then returned. My first minister was grateful and wept, and thanked me for being unfilial.

　　It can be seen that although my mother-in-law is an ordinary peasant woman, she is deeply aware of the righteousness, and it is enough to be revered only in terms of this record. The original record of Yue Fei backstab’s four words "Dedicated to Serving the Country" can be found in The History of Song Dynasty, Volume 380, Biography of He Zhu, but during the interrogation of Yue Fei:

　　Flying naked and showing the back, the back has the four words of "serving the country faithfully" of the old Nie, which goes deep into the skin.

　　This shows that the tattoo on Yue Fei’s back is years old. Of course, the two most original records quoted above cannot provide proof of mother-in-law’s tattooing. Reasonably, my mother-in-law, as an ordinary peasant woman, was generally afraid of not being able to read, and tattooing at that time was a special skill. In the eighth chapter of The Water Margin, it is said that Lin Chong was "stabbed far away from the military state" and "called a writer and stabbed his cheek". The twelfth time that Yang Zhi was sentenced, he also "called a literary craftsman and stabbed two lines of gold seals, overlapping with the left-behind department of Beijing Daming Mansion to serve as an army", indicating that not everyone in the Song Dynasty had the skill of tattooing people casually.

　　Even in terms of ancient romance novels or operas, Yue Fei’s Breaking the East Window, which was compiled in Volume 11 of Quanyuan Opera, was analyzed by the editor, and there were traces of modification by the Ming Dynasty. His 18th poem describes that Yue Fei was interrogated on Wednesday and replied: "If Yue Fei had this matter, would he be willing to stab people in the skin with the words’ serving the country faithfully’ since childhood?" It is difficult to judge whether this passage is the original words and phrases of Yuan opera or the reviser of Ming opera, but it also shows that Yuan opera may still follow historical records. Since then, it may have been written by Yao Maoliang when Chenghua was in the Ming Dynasty. (The sixteenth legendary story of "Loyalty" describes the same plot. Yue Fei replied: "Your honor is on the top, and Yue Fei has been engraved on his body with the words’ serving the country faithfully’ since he was a child. Please examine it carefully."

　　There is still no story of mother-in-law tattooing in the Romance of the Great Song Dynasty published by Ming Jiajing. Volume 1 of the novel only says that Yue Fei was in Jingkang, and when he saw Hu Ma, Song Bing cowered, and all the heroes in the countryside came, he went into the mountains to be the enemy. Fei said,’ A gentleman is not famous in the history books, but a thief who steals from the dog and lives in the world, is it ok?’ It is the four words of’ loyalty to the country’ that are tattooed on the back to show the meaning of not being evil. " Volume 7 of the novel says, "Yue Fei takes a confession, then splits his clothes and turns his back. Compared with Wednesday, there are four big black words, which are deeply rooted in people’s skin."

　　At the end of the Ming Dynasty, Feng Menglong wrote the legend of Jingzhong Banner, and his second fold, Yue Hou Nie Bei, compiled the story of Yue Fei asking Zhang Xian to stab him in the back. The excerpt is as follows. Sheng (Yue Fei) said, "Zhang Xian, you brought a knife and impressed on my back the words’ serve the country faithfully’." At last (Zhang Xian) said, "I’m afraid of your master’s pain." "I was furious," he said, "Alas, I am not afraid of Yue Fei’s death, so I am afraid of pain!" At the end, he said, "In that case, the villain is bold!" At the end, he said, "It’s finished." The student said, "Let me forget it." "At the end, I should be introduced by Nie, and the outside (pale head) and the students should be dressed." At the end, I said, "Sir is determined to serve the country, so why bother to endure this pain?" The student said, "Zhang Xian, all courtiers now flatter the Lord and forget the monarch behind his back. I’ll engrave these four words on my back today to wake up those who forget the Lord and betray the monarch and ask him to look back." It seems that the author deeply felt that "civil officials love money, military officials cherish death" in the late Ming Dynasty, and made this remark.

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