Since the advent of the "artifact" of wireless mobile phone charging from a distance, the saying that it is "harmful to the body by radiation" on the Internet has never been broken. Will charging black technology from a distance really harm your health? Zhao Yingjun, a network musician, died of liver cancer because he stayed up all the year round. Can staying up late really lead to liver cancer? Besides, does sleeping on the left side oppress the heart? The latest monthly "science" gossip list has refuted the above rumors. At the same time, the official positive solution to the false statement that "reconstituted milk" is fake milk, and the high-rise building caught fire and ran to the top of the building, is also packaged for everyone today.

　　The monthly "scientific" gossip list is guided by Beijing Science and Technology Association, Beijing Municipal Committee Network Information Office, Capital Internet Association, and jointly released by Beijing Science and Technology Journalists Editors Association and Beijing regional website joint rumor platform.

　　Rumors:

　　Staying up all year round affects detoxification and can cause liver cancer.

　　Truth: There is no basis for saying that "human organs will detoxify at night, and if they stay up late, the toxins will not be discharged". At present, all the causes of liver cancer are not fully understood, but some factors in life do increase the risk of liver cancer.

　　Risk factors of liver cancer include hepatitis virus infection, alcoholism, cirrhosis, aflatoxin, gene mutation, hereditary metabolic disease, smoking, obesity, type II diabetes, vinyl chloride and thorium dioxide. However, it should be noted that having one or more risk factors does not necessarily mean that you will get cancer. Vaccination of hepatitis B vaccine, regular physical examination, treatment of basic diseases, quitting smoking and drinking, keeping a healthy weight and staying away from carcinogens are all known methods to reduce the risk of liver cancer.

　　Although staying up late is not a known direct cause of liver cancer, staying up late will reduce the body’s resistance and is one of the causes of many basic diseases. Therefore, it is very important to develop a good lifestyle and try to avoid the habit of staying up late, smoking, drinking and other high risk diseases.

　　Rumors:

　　"Charging in the air" is extremely radioactive and harmful to the body.

　　Truth: According to the technical principle, wireless charging technology can be divided into three categories, namely electromagnetic induction, electromagnetic resonance and radio wave. No matter which method of charging from a distance (wireless charging), its technical basis is inseparable from electromagnetic waves, which will produce radiation. The higher the frequency and the greater the energy, the stronger the corresponding radiation. However, when discussing the influence of radiation on human body, we must consider the radiation amount. If the charging power of electronic products is not high, the influence on human body can be ignored.

　　The radiation standard is also related to the space area. According to the upper limit of safety set by the International Commission on Non-ionizing Radiation, the safe radiation range of human body is 10 watts/square meter. According to the family housing area of 90 square meters, the maximum radiation power that residents can bear at home is about 900 watts. According to the calculation, the highest emission power of the charging pile charged from a distance is only 25 watts, so it can ensure human safety.

　　Radio wave charging technology is transmitted to mobile phones in the form of "millimeter wave" extremely narrow beam. At present, there is no experimental data showing that millimeter wave will bring radiation, which means that the "radiation" of millimeter wave will not bring negative impact on human health.

　　Rumors:

　　Sleeping on the left side will crush your heart, which is not good for your health.

　　Truth: This statement is wrong. The human heart is perfectly protected by the thorax composed of ribs and will not be easily oppressed in any direction. Even if it is occasionally hit by the outside world, as long as the intensity is not too high, it will generally not cause substantial damage to the heart. Moreover, when we lie to the left, above the heart is the right lung, which is big but light, so there is nothing to be afraid of.

　　However, for most patients with heart disease, the right lateral position is indeed superior to the left lateral position. When lying on the left side, because the heart is located below the midline (center of gravity) of the body, more blood returns to the heart due to gravity, and the burden on the heart is greater than that on the right side. Therefore, in order to reduce the burden on the heart, patients with heart disease are advised to lie on the right side.

　　Rumors:

　　The lack of nutrition in reconstituted milk is "fake milk" and "waste oil" in milk.

　　Truth: This statement has no scientific basis. Fresh milk refers to the milk that leaves the cow within 24 hours; Restored milk, also known as "reduced milk" or "reduced milk", is an emulsion obtained by mixing dried or concentrated dairy products with water in proportion. Compared with fresh milk, the production process of reconstituted milk adds the steps of high-temperature sterilization, but it has little effect on the main nutritional components (such as protein and calcium).

　　People drink or eat dairy products, mainly to supplement protein and calcium. After protein in dairy products enters human body, it is mainly decomposed into peptides and amino acids for human body to absorb.

　　Although there is high-temperature sterilization in the processing of reconstituted milk, the protein structure in milk will change, but the amino acids that make up protein will not change, so high-temperature sterilization has little effect on the nutritional value and digestibility of protein in reconstituted milk. In addition, the calcium in reconstituted milk may only affect its dissolved state after heating, and will not affect the absorption rate of calcium by human body.

　　Fermented Milk (GB 19302-2010), Sterilized Milk (GB 25190-2010) and modified milk (GB 25191-2010) and other standards have all made it clear in different forms that reconstituted milk can be used in dairy production, and it is a regular product allowed by the state. The reconstituted milk is a dairy product that can provide nutrients such as protein and calcium for human body. At present, the products made of reconstituted milk in the market generally contain sugar, essence, etc. Consumers are advised to choose a relatively suitable dairy product according to their own situation.

　　Rumors:

　　In case of fire in a tall building, take the elevator downstairs or run to the roof.

　　Truth: The Beijing Fire and Rescue Corps clearly pointed out through the official release platform that it is forbidden to take the elevator after a fire, and the safe passage should be taken when the high-rise building is evacuated. There is a fire in a high-rise building, and people must never escape by elevator. Because after the fire, the power supply of the elevator is likely to be cut off at the first time, causing people in the elevator car to be trapped. At the scene of the fire, the elevator shaft is equivalent to a big chimney, and a large amount of smoke pours into the elevator shaft, which can easily cause "stack effect", and people inside will be suffocated by the smoke and poisonous gas.

　　It is also unwise to run high. After the fire broke out, the smoke went up at an extremely fast speed, so people could hardly run at the speed of the smoke, and they might inhale a lot of smoke.

　　The correct way is: if you are on the middle and low floors of the building, try to take the fire escape and run to the ground floor as soon as possible and leave the building. Try to lower your body when you escape, and cover your nose and mouth with a wet towel if possible.

　　If you are in the middle and high level of the office building, look for the refuge floor as soon as possible. According to the national fire building code, high-rise buildings over 100 meters need to be provided with refuge floors. Under normal circumstances, the floor spacing between two refuge floors will not exceed 15 floors. In case of fire, people can enter the refuge floor as soon as possible and wait for evacuation and rescue.

　　If you are on a low floor like the second floor, you can also fix the fixed components in the house with ropes, and then tie the body down. But it must be remembered that you can’t escape by this method above three floors.

　　Text/reporter Li Jie

CCTV News:The China Insurance Regulatory Commission (CIRC) announced in official website yesterday (23rd) that it has issued a notice to regulate the product development and design behavior of insurance companies.

The Notice requires that the names of insurance products should be clear and clear, highlighting the liability characteristics of insurance products. The naming of insurance products, product specifications and related product publicity materials shall not contain expressions such as "financial management" and "investment plan". An insurance company shall not design universal insurance products or investment-linked insurance products in the form of additional insurance.

The China Insurance Regulatory Commission will impose administrative penalties on insurance companies that violate the regulations, prohibit the declaration of new products and stop accepting part or all of new business within a certain period of time, and seriously investigate the responsibilities of the company’s general manager, chief actuary and other responsible persons.

　　This week’s sports moment: a superb figure skating feast! Nathan Chen, a Chinese-American player, beat Japanese star Yuzuru Hanyu with a total score of 323.42 to win the championship. China’s Jin Boyang’s freestyle condition rebounded, and finally ranked fifth.

　　One week e-sports memorabilia

　　A week’s e-sports industry memorabilia (3.18-3.24)| ECO e-sports school

　　A week of ice and snow memorabilia

　　Ice and Snow Think Tank | A Week of Ice and Snow Cold Knowledge (3.18-3.24)

　　Hot spot focusing

　　Torch design of Tokyo Olympic Games announced

　　On March 20th, the Tokyo Olympic Organizing Committee announced the torch style and the Olympic torch ambassador for the 2020 Tokyo Olympic Games, and revealed the Olympic torch relay plan in Japan.

　　The shape of the Tokyo Olympic torch is inspired by cherry blossoms, and the color is "Sakura Gold". The top of the torch is designed as a petal, and the Olympic flame will be lit from five petals and the central "stamen". The overall length of the torch is 71 cm and the total weight is about 1.2 kg. The torch is mainly made of aluminum, and the aluminum extrusion process used in Shinkansen manufacturing is adopted.

　　"2018 China Athletes Communication Influence List" was released.

　　On March 22nd, the "2018 China Athletes’ Communication Influence List", a series of lists of China’s sports value list initiated and sponsored by China Sports Newspaper Corporation and implemented by New Sports Network, was released in Beijing. Wu Dajing, Olympic champion of short track speed skating, Zhu Ting, a famous volleyball player, and Su Bingtian, the "flying man" in the men’s 100-meter track and field, are among the top three in the list.

　　Super League’s annual revenue reached 1.59 billion.

　　On March 20th, Deloitte Financial Consulting, together with Super League Company, officially released the White Paper on Business Value Evaluation of Super League 2018 in combination with the performances of the 15th season of Super League.

　　In 2018, with the improvement of the quality and economic level of Super League events and the growth of the number of league fans, the overall commercial value of Super League was promoted. In 2018, the total revenue of Super League reached 1.593 billion yuan, and the commercial value reached a new high.

　　Li Ning’s net profit increased by 40%, and clothing became a new growth point.

　　On the morning of March 22nd, domestic sports brand Li Ning released its 2018 annual results. The report shows that in 2018, Li Ning achieved an operating income of 10.511 billion yuan, an increase of 18% year-on-year; The gross profit margin reached 48.1%, an increase of 1 percentage point year-on-year; Operating profit was 777 million, a year-on-year increase of 74.4%; The net profit was 715 million, a year-on-year increase of 39%, and the net interest rate increased from 5.8% to 6.8%.

　　Sneaker Con, a world-renowned shoe exhibition, landed in Shanghai

　　On March 18th, Sneaker Con, the world’s largest sneaker exhibition, announced that it will open its first stop in Chinese mainland on May 18th and 19th, 2019, and hold a two-day sneaker trend carnival in Shanghai West Coast Art Center.

　　Since it was held in new york for the first time in 2009, Sneaker Con has attracted wide attention from fans of sneaker culture all over the world, and it is one of the most representative exhibitions of sneaker culture and trend culture in the world.

　　Interesting headlines signed UFC for two years and will start short video cooperation.

　　On March 21 ST, the cutting-edge mobile content platform fun headline recently announced with the official UFC of the world’s top MMA event that the two sides reached a two-year short video cooperation.

　　It is reported that UFC will open an official headline number and release more than 150 official short video content every month, including UFC competition highlights and tidbits. With the rapid expansion of UFC overseas, interesting headlines will become an important stop for the layout of UFC in China. China UFC fans can get all-round information about UFC through interesting headlines.

　　Star company

　　ESPN won the broadcasting rights of AAC Alliance under NCAA.

　　On March 20 th, ESPN renewed its contract with AAC, an American college sports league, for 12 years, with a total broadcast contract amount of $1 billion.

　　The new contract will take effect from 2020 to 2032. Compared with the previous broadcast contract of AAC Alliance worth $20 million a year, ESPN will pay ACC about $83.3 million a year in the future, and each school in the Alliance will get $6.94 million a year, which is about $5 million higher than the previous contract.

　　WEsport launched its sub-brand S.E.T. Recruit.

　　On March 22nd, recently, WEsport, a sports study institution, officially launched its sub-brand S.E.T. Recruit, which is the first recruitment platform for student athletes in American universities in China. It was officially launched in China on March 20, 2019.

　　Beijing Zhonghe Guoan teamed up with NEW ERA to open a new era of joint cooperation.

　　On March 22nd, the joint press conference and launching ceremony of NEW ERA, the international top hat fashion brand, and Beijing Zhonghe Guoan Football Club was held in the press room of Beijing Workers Stadium. NEW ERA officially reached a cooperation with Beijing Zhonghe Guoan Football Club, which has a profound football background in China, and became the designated hat brand supplier of Beijing Zhonghe Guoan Club.

　　Le Hu officially signed the 2019 Basketball World Cup.

　　On March 20th, Le Hu officially held a signing ceremony with the 2019 Basketball World Cup, becoming the official designated functional drink of this famous international event. The two sides signed the contract as early as the beginning of January this year. At the previous lottery ceremony, Le Hu was officially unveiled as the official partner of the 2019 Basketball World Cup.

　　Investment financing

　　Disney’s acquisition of 21st Century Fox came into effect.

　　On March 20th, the Walt Disney Company’s acquisition of 21st Century Fox came into effect.

　　With the extensive business and people series of 21st Century Fox, Disney can provide more attractive high-quality content and entertainment options for consumers around the world, meet the growing consumer demand and expand its international territory.

　　Nike issued 2019Q3 financial report: the growth rate of Greater China is 24%

　　On March 22 nd, Nike Group released its third quarter financial report for fiscal year 2019. Driven by accelerating innovation and expanding the new digital consumption experience on a global scale, in the three months ending February 28th, the revenue of Nike Group in the third quarter of fiscal year 2019 increased by 7% year-on-year to reach 9.611 billion US dollars, which was basically in line with analysts’ expectations. This is the first time that Nike’s revenue has not exceeded expectations in the past six quarters. Net income reached $1.101 billion, exceeding Wall Street’s expectations.

　　"Cutting Wood" E-sports completed the C3 round of financing, focusing on the e-sports brokerage market.

　　On March 19th, it was reported that logging has completed the C3 round of financing, and this round will introduce strategic new investors. Chenhai Capital will continue to follow suit, and the financing amount has not been disclosed yet. According to Fan Xie, co-founder and (concurrently) CFO, this round of financing funds will be mainly used for market promotion of product business and cash reserve of brokerage business to enhance the flexibility of the company’s operation.

　　F45 was invested by Hollywood movie star Mark Wahlberg.

　　Recently, it was reported that Hollywood movie star Mark Wahlberg (mark wahlberg) Investment Group and FOD Capital are buying a minority stake in Australian fitness brand F45. According to Bloomberg, the investment is estimated at 450 million US dollars, mainly to help F45′ s global expansion strategy.

　　F45 was established in Australia in 2012. This brand course combines high-intensity intermittent training (HIIT), cyclic training and functional training, and is rearranged into a 45-minute high-intensity cyclic training class to help users burn fat faster.

　　Cooperative sponsorship

　　Team Liquid, a veteran North American e-sports team, reached a cooperative relationship with Honda.

　　Recently, Japanese automaker Honda and Team Liquid, a well-known American e-sports club, announced a new cooperative relationship. According to the agreement, Honda will provide equipment such as Team Liquid brand, and will also let Team Liquid players participate in the commercial activities of Honda Odyssey, and will also find players from different branches to shoot a series of related documentaries for publicity and promotion.

　　Youku Sports became the exclusive new media partner of Premier League Wolves in China.

　　In the early morning of March 17, the Premier League Wolves once again brought down the giants, causing fans to look askance. At the same time, Youku Sports officially announced that it has reached a cooperation with Wolves, becoming the exclusive new media partner of the team in China, and this message has been conveyed in the most intuitive way on the advertising board beside the competition field.

　　Shandong Luneng signed a strategic cooperation agreement with Yuedong Circle.

　　On March 19th, Shandong Luneng Taishan Football Club Co., Ltd. and Shenzhen Yuedong Tianxia Technology Co., Ltd. recently signed a strategic cooperation agreement in Jinan to achieve comprehensive strategic cooperation in the field of sports health.

　　Shandong Luneng will carry out in-depth cooperation based on its S365 platform and Yuedong Circle APP platform, which are developed based on "internet plus" thinking, to provide comprehensive sports platform support for employees of State Grid System, and help the State Grid System to build a team in the field of employee sports and corporate culture.

　　Puma became the official sponsor of La Liga in the new season.

　　On March 20 th, according to reports from many Spanish media, Puma has reached a cooperation agreement with La Liga, which will use the football provided by Puma in the 2019-2020 season. The two sides signed a contract for three years until the 2021-2022 season.

　　Puma will pay 5 million euros for this contract to replace the existing supplier Nike. The partnership between Nike and La Liga has lasted for 23 years, but this new contract is another step for Puma to try to return to the peak of European football.

　　Clear has become an official partner of KPL.

　　On March 20th, the dandruff shampoo brand Clear Qingyang announced today that it has officially become the official partner of KPL the glory of the king Professional League.

　　ESPN and UFC renewed their contract and reached a seven-year cooperation, and won the exclusive right to broadcast PPV events.

　　UFC officially announced that all its PPV events will land on ESPN+ channel in the future, which means that ESPN+ channel will be the only platform to watch UFC PPV events in the United States in the future.

　　Carmel cooperated with the Turkish Basketball Association to become an equipment sponsor.

　　On March 20th, it was reported that Kalmei and the Turkish Basketball Association reached a sponsorship cooperation. In the next three years, starting from 2019, Carmel will provide sportswear and equipment sponsorship for the Turkish national basketball team and help its national basketball team to compete in the 2019 FIBA Basketball World Cup.

　　This cooperation marks that Carmel has strengthened the layout of the basketball market. As a partner of the Turkish Basketball Association, Kalmei will help the Turkish national men’s basketball team shine on the stage of the 2019 Basketball World Cup, the 2020 Tokyo Olympic Games and the 2021 European men’s basketball championship through innovative and professional sportswear and equipment.

　　Razer announced a partnership with Tencent.

　　On March 21st, Razer announced its cooperation with Tencent, aiming to promote the e-sports mobile phone experience to another peak. The two companies will combine their respective expertise to make mobile games break through the boundaries in hardware, software and services again, and bring the ultimate experience to the active players of 2.4 billion mobile games around the world.

　　Jiu Mu signed a contract with China Short Track Speed Skating Team.

　　On March 23rd, it was reported that the signing ceremony of sponsorship cooperation between Jiu Mu and China Short Track Speed Skating Team was held in Beijing, and Jiu Mu will join forces with China Short Track Speed Skating Team to jointly bring China’s sportsmanship to the world and show China’s strength on the international stage.

　　Star broker

　　Dana White renewed his contract with UFC for seven years and continued to serve as chairman.

　　Recently, UFC has reached a contract renewal agreement with Dana White. The founder who brought UFC to glory will get a new contract for seven years.

　　In an interview with Megan Olivier on the UFC YouTube channel, Dana White said: "Ali Emanuel and I just signed a new contract for seven years." "I will stay here for seven years. ESPN has signed a contract with us for seven years, and we are going to do something earth-shattering together. "

　　Mike Trout signed a 12-year $430 million contract with Angel.

　　Recently, according to ESPN, Mike Trout (Mike trout), outfielder of MLB los angeles angels team, has reached an agreement with los angeles angels to extend the contract, with a total of 430 million US dollars for 12 years, including complete veto power, without any jump-out clause. The specific contract details include: the existing contract is updated to an annual salary of 33 million US dollars in two years, and the contract of 363.5 million US dollars for 10 years will be implemented in the 2021 season.

　　Inside and outside the stadium

　　After the 17th Asian sailing championship in Nokkala, China swept the top three.

　　On March 19th, after a five-day and 13 rounds of water speed "Nokkala 17 Sailing" feast, the 2019 Asian Nokkala 17th Sailing Championship was successfully completed in Dianshan Lake. There are 6 professional teams from China, Hong Kong, China, China, Taipei and Singapore. After competition, the China team won the top three.

　　China men’s basketball team will participate in the NBA Summer League for at least 5 games.

　　On March 21st, the Chinese Basketball Association officially announced that the 2019 NBA Summer League will be held in Las Vegas from July 5th to 15th, and China men’s basketball team will participate in the World Cup. Li Nan, the head coach, expressed the hope that the team will further strengthen the running-in, improve their ability and accumulate experience through this opportunity to compete with top players, so as to better prepare for this year’s Men’s Basketball World Cup.

　　Sui Wenjing and Han Cong won the gold medal in double skating at the 2019 Flower Skating World Championships.

　　On March 21st, it was reported that in the 2019 World Championships in Figure Skating in Saitama, Japan, China’s pair skaters Sui Wenjing and Han Cong, who played with injuries, performed perfectly and won the World Championships again with a total score of 234.84 points. Sui Wenjing and Han Cong won the championship for the first time at the 2017 World Championships. In this competition, they came from behind and reached the top again when they ranked second in the short program.

　　MLB’s overseas opener landed in Japan for five times.

　　Recently, MLB once again chose Japan as the venue for the opening match. Since the first overseas opening match was held in Mexico in 1999, MLB has held seven overseas opening matches, five of which were held in Japan. MLB’s emphasis on the Asian market can be seen.

　　2019 Hohhot Marathon officially launched.

　　On March 22nd, the press conference of 2019 Hohhot Marathon and Healthy China Marathon Series was grandly held in Studio No.1 of People’s Daily Online (603000). Hohhot, which means "blue city" in Mongolian, is a famous city beyond the Great Wall with distinctive national characteristics and many places of interest with a history of 400 years. It is the capital of Inner Mongolia Autonomous Region and an important political, economic, cultural and financial center.

　　The National Opening Ceremony of NYBO Spring Tournament was launched in Zhengzhou.

　　On March 23rd, the national opening ceremony of the 2018-2019 China Life Insurance (601628)·NYBO Youth Basketball Open was successfully held in Zhengzhou City, Henan Province. With the national opening ceremony, the NYBO Spring Tournament has started in seven cities including Beijing, Guangzhou and Shenyang, and the remaining 33 cities will start one after another from April 13th to 14th.

　　ICC International Champions Cup officially confirmed that 12 teams confirmed to participate in this summer’s competition in the early morning of March 23rd. ICC International Champions Cup officially confirmed that 12 teams including Real Madrid, Juventus, Manchester United, Arsenal, Bayern, Inter Milan and Milan confirmed to participate in this summer’s competition. This year, the International Champions Cup will include China again, and the schedule will be announced on the 27th.

　　All the 12 teams participating in this International Champions Cup: AC Milan, Benfica, Manchester United, Bayern, Arsenal, Juventus, Tottenham, Inter Milan, Atletico Madrid, Rome, Guadalajara, Mexico and Real Madrid.

　　Administrative policy

　　The black-related president of the International Boxing Federation announced his resignation, and the boxing prospect of the Tokyo Olympic Games was in doubt.

　　On March 23rd, it was reported that on the occasion of the upcoming meeting of the Executive Committee of the International Olympic Committee, the President of the International Boxing Federation (AIBA) Rasimov announced on the 22nd local time that he had announced his resignation through the conference call of the Executive Committee of the International Boxing Federation.

　　China Billiards Association announced the addition of Yu Delu’s life ban.

　　On March 21st, according to Tencent Sports, at the draw ceremony for the main match of the 2019CBSA Chinese Billiards World Championships, the Chinese Billiards Association announced the addition of Yu Delu’s life-long ban, which is also the heaviest ticket in the history of China Taiwan Association.

This article first appeared on WeChat WeChat official account: Sports Industry Ecosphere. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

Two years ago, the box office storm set off by Speed ? ? and furious 7 made the film industry see the great potential of the mainland film market, and Speed ? ? 7 also redefined the market performance that an explosive blockbuster should have, which improved the market space of the mainland film market in the relatively deserted April period. Since the day when Speed and Passion 8 was finalized, both people in the industry and ordinary audiences are eagerly looking forward to its release. The former hopes that Speed 8 will become the engine and booster of the depressed movie market, while the latter naturally hopes to experience the fast and carefree feeling in the cinema again.

The continued high box office is expected to challenge the box office record.

The market performance of "Super 8" did not disappoint. The zero-point box office reached 62.211 million yuan, which reached an astonishing 482 million yuan on the first day of release, and then it naturally broke through the box office of 500 million, 1 billion and 1.5 billion in a week. As of April 23, the cumulative box office of Super 8 has reached 2.083 billion yuan in the ten days after its release, which is just around the corner, surpassing the box office record of 2.425 billion yuan created by Super 7.

There is no rival to Super 8 in the recently released films. Ghost in the shell’s market performance is insufficient, and Smurfs: The Lost Village is unable to shake the dominance of Super 8. The upcoming May 1 holiday is expected to set off a small climax of the movie market. Until the release of Guard of the Galaxy 2 on May 5, there are still 11 days for Super 8 to continue to open the screen-dominating mode, which also makes it possible for it to challenge the mainland box office champion created by Mermaid.

Overseas popularity decreases, and the proportion of box office in mainland reaches a new high.

Super 8, which made great strides in the mainland market, also had a good market performance in North America. In the first week of opening, the box office reached 680 million yuan (RMB) and became the box office champion that week, but it was nearly half of the 1.013 billion yuan (RMB) in the first week of Super 7. Two weeks after its release in North America, the popularity of Super 8 plummeted, and the cumulative box office in two weeks reached 11.29 yuan (RMB), far lower than the 2.199 billion yuan in the mainland film market.

And another data can better explain the change of the box office proportion of the "Speed" series movies. In 2009, the first movie "Super 4" entered the mainland cinema, and the box office was only over 20 million yuan, accounting for 1.09% of the global box office. Each film in this series was subsequently released in the mainland cinema, which accumulated a large number of fans for the film, and the box office figures of each film also increased steadily.

After the release of Super 7, the proportion of global box office in North America and the mainland almost reached a tie, accounting for 23.30% and 25.77% respectively. The mainland surpassed North America for the first time to become the largest box office market in this series, while the proportion of box office in Super 8 so far has reached 35.13%, 17 percentage points higher than that in North America, and the favor of mainland audiences for this series far exceeds that of any other region in the world.

"Super 4" lays the foundation for box office blockbuster genes.

Looking back on the history of the film series Speed, it is not difficult to find that Speed 4 is a turning point in the take-off of this series of movie theaters. In this film, the producer did not continue the rumored nature of the third film and the independent plot of the second film, but inherited the plot of the first film, recalled the original crew, and made great efforts in the action explosion scene. In this film, the number of car accidents reached 17, surpassing any previous film, and the magnitude of sensory output was constantly superimposed.

From the beginning of this department, the film side also paid attention to the cultivation of IP of the series of films, paying attention to emotional output became the new feature of this series of films, and also laid the audience foundation for the outbreak of box office in the following films. In addition, this is the first film in the series to be shown in mainland cinemas.

Speed IP has been fermented in the mainland for 18 years.

Why is the mainland market so fond of this series of films? Looking at the total box office list of the mainland film market, we can easily find that the audience has a soft spot for action movies. Action movies often have smooth editing and pay attention to the control of audio-visual rhythm. It is easier for the audience to get a sense of carefree and immersion in hearty action movies, which can give the audience the greatest sensory stimulation in the cinema. The data directly explain the audience’s preferences. Among the top 50 movies in the total box office in the Mainland, 34 movies contain action types, accounting for 68%.

The North American film market has matured for more than half a century, and the age distribution of the audience is relatively complete. However, the mainland film market is still in the development stage, and the audience is mostly young people under 40 years old. There is a great demand for sensory stimulation in cinemas, and the choice of cinemas in the mainland is narrower than that in North America. The "Speed" series is a rare series of foreign films that have been continuously released in China. Since the fourth film, five films have been continuously released, and IP has been continuously fermented for 18 years.

　　 According to South Korean media reports, "Wang’s Man" LEE JOON GI reported to the Lunshan Army Training Institute in Chungcheongnam-do on May 3, preparing to fulfill his two-year military service obligation and leave the Korean entertainment circle temporarily.

　　On May 3rd, at the farewell party held in front of the Lunshan Army Training Institute in Chungcheongnam-do, both the media and fans found that LEE JOON GI had cut the iconic long hair into a standard A Bing Ge hairstyle. It is reported that the process of cutting hair and the mental journey of joining the army will be published in the June issue of a magazine.

　　LEE JOON GI announced earlier that he had received a notice from the Korean Military Affairs Department, ordering him to report to the army on May 3rd. This led to the film Grand Prix starring him and Jin Taixi already finalized, and the SBS TV series Doctor, which cooperated with Kim Hee Seon in the second half of the year, was in a state of confusion and fell into an embarrassing situation.

　　According to South Korean reporters, at present, the Grand Prix has to shoot the heroine Jin Taixi’s personal scene first, and at the same time, it is nervously looking for the leading actor. However, the cast of "Imperial Doctor" has little influence because it has not started yet, but the date of broadcasting has been extended from the end of the year to next year because the candidate for the leading actor has been delayed.

　　On April 29th, LEE JOON GI issued a statement to the outside world through the economic company, apologizing to the film and television producers and working teams affected by its changes, and recognizing the liquidated damages and the pre-paid remuneration. At the same time, he admitted that he received a notice from the Military Affairs Department on the 12th of the 4th warm-up. However, his application for deferral was not approved again. Although he deeply regretted it, he still expressed respect for the decision of the Military Affairs Department to reject the application for replacement. According to Korean media reports, the South Korean Military Affairs Department has recently tightened the check on active men joining the army. The reason is that the Cheonan incident has made the atmosphere of the South Korean military very tense.

　　In addition, before the opening of the Shanghai World Expo, the South Korean government held an appointment ceremony with great fanfare, announcing LEE JOON GI as the ambassador of the Korea Pavilion of the World Expo, but recently forced him to join the army. This oolong made Koreans themselves puzzled and even humiliated the official.

[Movie Network]www.1905.com　Exclusive manuscript, please indicate the source.

Austin Battersea Stehelin, a Swiss professor at the School of Life Sciences, Sun Yat-sen University, and Xie Zhiping, an associate professor at the School of Life Sciences, Sun Yat-sen University, Yangcheng Evening News reporter Huang Yijun.　

Austin Battersea Stehelin was awarded the 2019 China Government Friendship Award (photo courtesy of the respondent).

　　On the afternoon of September 30th, the awarding ceremony of 2019 China Government Friendship Award was held in the Great Hall of the People. According to the news released by the Science and Technology Department of Guangdong Province, a total of seven foreign high-end experts were selected in Guangdong this time, and the number of selected experts was the highest in the past years. Among the seven experts, there is Christian Balthasar Staehelin, a full-time professor of Sun Yat-sen University, an academic leader of the State Key Laboratory of Pest Control and Resource Utilization, who is committed to studying plant genetic resources and genetic improvement.

　　Fourteen years ago, the Swiss Austin Battersea Stehelin and his wife Xie Zhiping from China traveled across the ocean to the School of Life Sciences of Sun Yat-sen University, bringing the international cutting-edge biological nitrogen fixation technology.

　　They provided more than 100 valuable rhizobia germplasm resources to China free of charge, uncovered the "language code" between these microorganisms and leguminous plants, created a "vanguard" of microorganisms and leguminous plants for soil remediation, and used green methods to make polluted mines return to green mountains.

　　Recently, the reporter interviewed the couple exclusively and listened to their stories about Professor Yang’s feelings in China.

　　A

　　Bring cutting-edge technology and valuable strains.

　　Nitrogen is one of the essential nutrients for plant growth. There is nearly 80% nitrogen in the atmosphere on the earth’s surface, but plants can’t absorb it directly from the air. At present, industrial chemical fertilizer is the most common nitrogen fixation method. However, only one-third of the nitrogen in chemical fertilizer can be absorbed by plants, and the remaining two-thirds remain in nature, causing problems such as soil hardening, water pollution, eutrophication of water bodies and increase of greenhouse gases.

　　Is there a more environmentally friendly way to make plants thrive? Austin Battersea Stehelin spent 30 years studying a group of microorganisms called rhizobia.

　　In China, this Swiss professor has a kind name — — "Old history". Walking into the plant room of the laboratory and picking up a Japanese lotus root, Lao Shi excitedly pointed to the tumors the size of rice grains between the plant roots in the culture solution and said, "Look, this is the nodule."

　　The mystery of plant growth lies in these small "rice grains".

　　When the right rhizobia meet the right plants, they can "talk" and coexist — — Rhizobia absorb nitrogen from the air and provide it to plants, and plants provide carbohydrates for rhizobia.

　　Once their "language code" is cracked, Lao Shi can accurately select rhizobia according to the needs of different plants and fix the nitrogen in the air on the roots of plants. Almost all of the nitrogen fixed by nodules will be absorbed by plants. In this way, no matter how harsh the environment is, as long as there is air, plants can thrive. This is the secret of biological nitrogen fixation.

　　It is not easy to find the right rhizobia. Lao Shi told reporters that in the current research, rhizobia can only interact with leguminous plants, and the bacteria that can successfully form nodules are even rarer. In China, this research is still very unpopular because of the high technical threshold and difficult strain screening.

　　In 2005, the old Shi Xuan and his wife Xie Zhiping, who are well-known in the international biological nitrogen fixation academic circles, both came to China to teach at Sun Yat-sen University. At the same time, he put his years of research efforts — — More than 100 rhizobia germplasm resources and effective technology for extracting nodulation factors were provided to China free of charge.

　　The broad-spectrum rhizobia 234 brought by him has been used as the "standard/control" bacteria for scientific research by many domestic research institutions, and the nodulation factor extracted has also been used as the "key" scientific research element for many scientific research institutions. He brought the latest scientific research ideas to China, which opened up a new prospect of nitrogen-fixing scientific research in China, and was recommended as the project leader of the National Key Basic Research Development Plan (973 Plan) (Molecular Mechanism of Nitrogen-fixing Nodules in Leguminosae Plants).

　　B

　　Couples work together to study soil pollution remediation.

　　Basic research is very boring. This bench has been used by Lao Shi for 30 years, and nearly half of the time has been spent in China.

　　"He likes doing scientific research and can sit still in the laboratory." Xie Zhiping, the wife of Lao Shi and an associate professor at the School of Life Sciences of Sun Yat-sen University, laughed.

　　The love story between Lao Shi and Xie Zhiping is romantic in the ordinary. Xie Zhiping is a native of Guangzhou. She studied in Guangdong Experimental Middle School in middle school and graduated from Sun Yat-sen University. She studied for a master’s degree and a doctor’s degree in university of basel, the oldest Swiss city, and got to know the old history. After graduating from Ph.D., Lao Shi went to the French National Academy of Sciences for postdoctoral research, and then returned to work at the University of Geneva.

　　In a foreign country, Xie Zhi often misses his hometown. She proposed that she wanted to return to China and her alma mater, Sun Yat-sen University. "Guangzhou is your home, that is my home, let’s go together!" Lao Shi said.

　　In 2005, "Professor Yang" really came. Xie Zhiping told reporters that at that time, there were very few western scientists introduced in China, and Lao Shi was the first full-time foreign professor introduced by Sun Yat-sen University.

　　Fourteen years ago, domestic scientific research conditions could not be compared with those in Europe at that time. At that time, Guangzhou University Town had just been completed, and the hot summer in Lingnan made it difficult for the old history who grew up in Europe to adapt. Air conditioning became his "life-saving straw".

　　Back in the lab, everything started from scratch. Mr. and Mrs. Lao Shi took the students to design their own molds for cultivating plants and build greenhouses.

　　"Before coming to China, many people told me that China was too far away. But in my research world, China’s laboratory is no different from foreign laboratories. " Lao Shi told reporters. With the support of Sun Yat-sen University, the laboratory gradually took shape, and an interdisciplinary research team including botany, microbiology, biochemistry and molecular biology was established. Lao Shi also instructed team members to publish more than 50 high-level papers in international academic journals.

　　"We like nature very much and hope to do something when we see that the environment is polluted." Lao Shi said.

　　To this end, the couple often take their students to collect soil samples in the wild, and go wherever they are "dirty". The reporter saw that there were polluted river sludge, extremely acidic polluted mineral soil, extremely salty sea sand and barren desert soil in the laboratory. They used these soils, added rhizobia, planted all kinds of leguminous plants, and explored the interaction between rhizobia and rice, corn and other crops to meet the needs of various soils and even sewage treatment.

　　C

　　Willing to contribute to environmental protection in China.

　　According to Lao Shi, every tiny nodule is a natural "garbage disposal plant" and "microbial hospital". Some rhizobia can absorb heavy metals in polluted soil; Some can fix nitrogen in nutrient-free soil to promote plant growth.

　　Three years ago, with the full support of Sun Yat-sen University and Kangtai Minsheng Environmental Science Research Institute, Lao Shi and his wife chose a 30-mu abandoned rare earth mining area in Ganzhou, Jiangxi Province to carry out soil remediation experiments. It was a devastated piece of rare earth tailings. Rare earth mining seriously damaged the original ecology of the mine, resulting in soil erosion, serious pollution of downstream rivers and lakes and groundwater, and deterioration of the ecological environment. The strong acid soaking in the process of rare earth mining almost made this land lose its vitality — — The soil desertification is serious and extremely barren, the ability of water and fertilizer conservation is poor, the organic matter and other soil essential elements are lacking, and the soil microbial diversity is seriously damaged.

　　"Almost no plants can grow in such bad soil." This is the first impression left by the field trip to the couple.

　　The local people tried to repair it. They used the most primitive "alien soil method". They transported good soil from other places to cover the polluted soil with a thickness of about 30 cm, and then planted plants. This method treats the symptoms rather than the root cause. After the restoration, the first batch of plants are planted and die soon, and then they are planted again, and so on. The cost of repairing an acre of land alone will cost tens of thousands of yuan.

　　Mr. and Mrs. Lao Shi did an experiment with biological nitrogen fixation: Stylosanthes leguminosa was planted here as a "pioneer" and supplemented with corresponding rhizobia to "cure the disease" for this soil. What is the actual effect? Three years later, Lao Shi went to see it again. Not only did Stylosanthes grow lush, but the pine trees originally planted here also survived, growing four or five meters high. "With the joint action of rhizobia and nitrogen-fixing plants, this soil has returned to health and other plants can grow well."

　　Now, Lao Shi and his team have chosen a new pilot and brought this "vanguard" to Dabaoshan Mine in Shaoguan, Guangdong Province, to pilot soil remediation. Xie Zhiping told reporters that they are still trying to purify sewage with rhizobia and leguminous plants in the laboratory. "Sewage is actually eutrophic. Leguminous plants with rhizobia can absorb nutrients and toxic molecules in sewage. Once the plants are pulled out, the water will be clearer."

　　Scientists have no borders, and scientific research never stops. Living in China for 14 years has turned Lao Shi from a foreigner who is afraid of heat into a "Guangzhou son-in-law" who can speak a few Cantonese. More and more, he found that his research is very useful for China, especially for environmental governance.

　　"The ultimate goal of scientific research is to serve the society." Lao Shi often warns students, "Do scientific research well, you can’t waste taxpayers’ money, you must give back to the society."

　　"We don’t want to just put knowledge in the laboratory. We have the responsibility and obligation to make some contributions to China and human society." He said.

　　After winning the Friendship Award this time, Lao Shi said: "It is a great honor to be awarded the Friendship Award of the China Municipal Government. I will continue to make efforts to contribute to the green mountains and green hills of China." (Yangcheng Evening News reporter Zhang Luyao)

Original Jiulu Medical Digestive Liver Disease Channel was included in the collection # World Hepatitis Day 4 # Hepatitis B 3 # Hepatitis B Vaccine 1.

For medical professionals’ reference only.

Actively vaccinate against hepatitis B and eliminate hepatitis B at an early date.

China is a country with high prevalence of hepatitis B infection. It is estimated that there are about 70 million people infected with chronic hepatitis B virus (HBV), including 20-30 million patients with chronic hepatitis B.

Since hepatitis B was included in the planned immunization management in China in 2002, the survey in 2014 showed that the number of hepatitis B carriers among children under 5 years old dropped to 0.32%, which means that more than 80 million children have been protected from hepatitis B infection since the implementation of hepatitis B vaccine. So who needs hepatitis B vaccine? How long does the protection last? Do you want to replant?

On July 28th, World Hepatitis Day, the "medical community" invited Professor Jiang Yongfang, member of the Infectious Diseases Branch of the Chinese Medical Association and director of the Infectious Diseases Department of the Second Xiangya Hospital of Central South University, to make a detailed interpretation of hepatitis B vaccination according to the Guidelines for the Prevention and Treatment of Chronic Hepatitis B (2019) (hereinafter referred to as the "Guidelines").

Hepatitis B vaccine is the most effective way to prevent HBV infection.

"Hepatitis B vaccine mainly reduces or avoids hepatitis B infection by producing effective hepatitis B surface antibodies after inoculation. However, with the extension of time, the protection of hepatitis B surface antibodies will also decrease. " Director Jiang introduced.

Different people are vaccinated with hepatitis B vaccine, and the precautions are different. For high-risk groups, such as medical personnel, people engaged in food processing, and people whose immediate family members are infected with hepatitis B, they should be vaccinated with hepatitis B vaccine and tested for hepatitis B surface antibodies for 3-5 years. Director Jiang said: "For patients whose titer of hepatitis B surface antibody is less than 100, they should be strengthened or re-vaccinated with hepatitis B vaccine."

For ordinary people who are vaccinated with hepatitis B vaccine, they should also be tested for hepatitis B surface antibody for 5-10 years. If the hepatitis B surface antibody decreases, they should also be strengthened or re-vaccinated with hepatitis B vaccine.

Director Jiang also mentioned, "In recent years, great changes have taken place in hepatitis B vaccine in China, from inactivated/attenuated vaccine in 1970s to gene recombination vaccines now. Compared with inactivated/attenuated vaccine, the side effects of gene recombination vaccines are relatively few, and for most people, hepatitis B vaccine has no absolute contraindication. However, patients who are allergic to vaccines during the period of cold and fever should choose not to be vaccinated with hepatitis B vaccine.

"China has a large population base and a large number of hepatitis B vaccinations. We are very experienced in the quality and efficiency of hepatitis B vaccination and have strong safety. In general, hepatitis B vaccine is a key measure to reduce hepatitis B infection. " Director Jiang stressed.

Hepatitis B vaccination targets are mainly newborns.

The sooner you get the hepatitis B vaccine, the better. The guideline suggests that the target of hepatitis B vaccination is mainly newborns, followed by infants, uninmunized people under the age of 15 and high-risk people. Hepatitis B vaccine needs to be inoculated with 3 shots in the whole process, that is, according to the procedures of 0, 1 and 6 months, after the first shot, the second and third shots are inoculated at 1 month and 6 months.

The guideline also added the first dose of hepatitis B vaccine and hepatitis B immunoglobulin as soon as possible within 12 hours of birth for premature infants and low-birth-weight infants born to mothers with unknown HBsAg. After one month of age, complete hepatitis B vaccine immunization according to the procedures of 0, 1 and 6 months.

Director Jiang emphasized: "The purpose of this is to reduce the infection risk of premature infants and low-energy infants when the mother’s infection is unknown."

Improve the success rate of mother-to-child blocking

Hepatitis B is mainly transmitted through mother-to-child, blood and sex. Before the implementation of neonatal hepatitis B vaccine immunization program in China, HBV was mainly transmitted from mother to child. Newborns with HBsAg positive mothers should be vaccinated with hepatitis B vaccine and hepatitis B immunoglobulin within 12 hours of birth for mother-to-child blocking. At present, the success rate of mother-to-child blocking has reached more than 95%, but 5% of children still fail to block mother-to-child.

Director Jiang explained: "The failure of mother-to-child blocking is mainly related to the following three points. First: the mother’s hepatitis B virus load is very high; Second, the mother is positive for HBsAg and E antigen; Third: the vaccination is not standardized, parents do not pay attention to it, and the second and third doses of hepatitis B vaccine are not vaccinated in time. "

For newborns who have failed mother-to-child vaccination, the hepatitis B vaccination should be completed again according to the procedures of 0, 1 and 6 months, and the hepatitis B surface antibody of the children should be monitored after 1-2 months. If no antibody is produced, the success rate should be improved by increasing the number and dosage of vaccination.

In addition, Director Jiang also introduced: "With the progress of the times, there are better ways to block mother and child. The’ Zero Mother-to-Child Transmission Project of Hepatitis B’ was launched in China, and even Hunan Province joined the plan. Improving the mother-to-child blocking rate can also monitor the HBV-DNA titer at the 24th week of pregnancy. When the HBV-DNA titer is greater than 105UI/mL, the pregnant mother will be given antiviral treatment, and then the newborn will be given hepatitis B vaccine and hepatitis B immunoglobulin vaccination plan. Common antiviral drugs are tenofovir, entecavir and lamivudine. Among them, tenofovir can be used not only during pregnancy, but also during lactation. "

On July 28th, World Hepatitis Day, a message to hepatitis B patients.

(Click on the video to view)

Viral hepatitis includes hepatitis A, B, C, D and E. Hepatitis C is curable, and hepatitis B is also controllable, preventable and treatable.

For the majority of patients with hepatitis B, once they find themselves infected with HBV, they should go to the hospital for regular examination and make standardized diagnosis and treatment under the guidance of doctors.

For patients with hepatitis B infection in their immediate family members, they should also go to the hospital actively to prevent aggregation transmission and get diagnosis and treatment in time.

For ordinary people, they should actively go to the hospital for examination, and actively replant or inoculate hepatitis B vaccine when there is no hepatitis B surface antibody or the hepatitis B surface antibody is low.

For medical staff, we should increase publicity, not only for patients, but also for doctors in non-infectious departments and non-hepatology departments, deepen the awareness of people with viral hepatitis and actively treat viral hepatitis.

Only with the joint efforts of all, can we achieve the goal of eliminating viral hepatitis in 2030 proposed by the World Health Organization.

Expert introduction

Director Jiang Yongfang

Director of Hunan Engineering Research Center for New Artificial Liver

Director, Department of Infectious Diseases/Department of Infectious Diseases/Liver Disease Center, Xiangya Second Hospital, Central South University

Deputy Director, Institute of Liver Diseases, Central South University

Member of Infectious Diseases Physician Branch of Chinese Medical Doctor Association.

Member of Fatty Liver and Alcoholic Liver Disease Branch of Chinese Medical Association.

Member of end-stage liver disease group of liver disease branch of Chinese Medical Association.

Member of Bacteriology and Fungology Section, Infectious Diseases Branch of Chinese Medical Association.

Young Member of the Seventh Hepatology Branch of Chinese Medical Association

Standing Committee member of liver disease professional Committee of China Research Hospital Association

Member of the Professional Committee of Liver Diseases of China Medical Education Association

Vice Chairman of Liver Disease Professional Committee of Hunan Medical Association

Vice Chairman of Infectious Diseases Professional Committee of Hunan Medical Association

Deputy Editor-in-Chief of GUT Chinese Liver Disease Special Issue.

Engaged in the diagnosis and treatment of liver and infectious diseases, as well as pathological diagnosis of difficult liver diseases.

Mainly engaged in the study of oxidative stress involved in the pathogenesis of viral hepatitis, fatty liver and liver fibrosis. He presided over 4 national-level projects such as the National Natural Science Foundation, the "Twelfth Five-Year Plan" and "Thirteenth Five-Year Plan" sub-projects. The first finisher won the second prize of Hunan Natural Science Award, the third prize of Science and Technology Progress Award and the third prize of Medical Science and Technology Award. Published 30 SCI papers including GUT and HEPATOLOGY.

References:

[1] Wang Guiqiang, Duan Zhong Ping, Wang Fusheng, et al. Guidelines for prevention and treatment of chronic hepatitis B (2019 edition) [J]. Journal of Practical Liver Diseases, 2020.

This article starts: medical digestive liver disease channel

Author: Jiu Lu

Audit of this article: Director Jiang Yongfang, Department of Infectious Diseases, Xiangya Second Hospital, Central South University.

Editor in charge: XU

More exciting content of World Hepatitis Day will be sent to the doctor’s station app first, welcome to scan the QR code to download, and the exciting content will be "fresh"!

Copyright statement

If you need to reprint the original article, please contact authorization.

– End –

The medical profession strives for the accuracy and reliability of its published contents when it is approved, but it does not make any promises and guarantees about the timeliness of the published contents and the accuracy and completeness of the quoted materials (if any), nor does it assume any responsibility caused by the outdated contents or the possible inaccuracy or incompleteness of the quoted materials. All parties concerned are requested to check separately when adopting or taking this as the basis for decision-making.

Original title: "Hepatitis B vaccine is not lifelong immunization, please keep this vaccination guide! | Interview with Professor Jiang Yongfang

Read the original text

　　CCTV News:In the previous plots, corn or soybean were planted separately. Why should we promote this "mixed planting" mode of soybean and corn strip composite planting now?

　　Developing soybean and corn strip compound planting is an important way to break the constraints of cultivated land resources, tap the potential and improve soybean productivity.

　　The suitable strip structure is 2 to 4 rows of corn for every 4 to 6 rows of soybeans, and the final plan should be determined according to the actual production conditions and equipment supporting conditions in various places.

　　Through the form of intercropping soybean and corn, the allocation of light and heat resources can be optimized, and corn leaves block part of the sunlight to avoid direct soybean, so that soybean can grow sturdily. At the same time, rhizobia on soybean root system can fix nitrogen and increase soil fertility. Through this model, we can achieve the goal of basically not reducing corn production and harvesting more soybeans in one season.

　　2022 is the first year of large-scale demonstration and promotion of soybean and corn strip compound planting, covering an area of more than 15 million mu. A number of suitable varieties have been initially selected, a number of technical models have been integrated, a number of special machines and tools have been equipped, and a number of planting experts have been trained.

　　In 2023, the state will continue to support the promotion of soybean and corn strip compound planting, focusing on the northwest, Huanghuaihai, southwest and middle and lower reaches of the Yangtze River, and the central government will give subsidies according to the standard of 150 yuan per mu. In 2023, the soybean and corn strip compound planting area has been expanded to 20 million mu.

　　As long as Shao Yewen, 20, goes out shopping, she will queue up at the door of the tea shop and buy a cup of her favorite tea. She also often searches online for the strategies of ordering milk tea, and summarizes the tastes of each milk tea.
　
　　With the prevalence of "tea+"drinks, various popular milk tea shops in online celebrity emerge in an endless stream. The constantly introduced trendy products and packaging attract young people to follow the trend of consumption. Recently, a reporter from China Youth Daily and China Youth Network launched an investigation on young people’s tea consumption.
　
　　"Tea+"has become a fashion
　
　　Shao Yewen and her friends have a WeChat group. From time to time, they recommend delicious milk tea to each other and share their experiences of punching in the local online celebrity milk tea shop when traveling.
　
　　"Some people will introduce some famous milk tea live, which makes people feel that milk tea is a must-have for sweet girls and attracts consumers to punch in." Shao Yewen introduced that different tea and drink shops have different main products, some mainly focus on freshly squeezed fruit tea, while others are milk tea with various ingredients and flavors. In short, many young people think that drinking milk tea is a fashion.
　
　　Chen Han, a post-1995 student, thinks that the cups in many tea shops are beautiful, suitable for taking photos and making friends, and the clerk’s service attitude is very enthusiastic, and he will chat with customers. It is also worthwhile to queue up for a long time. "You can drink a cup of milk tea to relieve your fatigue when you are tired of study and work, and it feels good to go shopping with a cool tea cup."
　
　　"Convenience and taste are the primary considerations for young people to choose tea. Tea that improves bitter taste by adding milk, fruit and sugar is more in line with young people’s preferences. In fact, pure tea has not been very attractive to young consumers. " Xie Zhongwen, a professor at the School of Tea and Food Science and Technology of Anhui Agricultural University, introduced.
　
　　"Young people have a higher acceptance of milk tea, flavored tea and tea drinks. Young women, in particular, like all kinds of milk tea and milk-covered tea more than coffee that once represented petty bourgeoisie. However, the popular iced black tea, green tea, milk tea and other products on the market have less tea content, and the taste of tea is also modulated with additives, which can not fully play the healthy function of tea, and are drinks developed for the taste of consumers. " Xie Zhongwen said.
　
　　What do young people consume when they consume "tea+"
　
　　"Even in this circle, I have little contact with young people who really drink tea." After 90, Wang Fei University just graduated and started to start a tea business. He believes that making tea and tasting tea is a slow-paced process, which requires certain conditions and atmosphere. Many young people feel that it is not as convenient as drinking bottled water and drinks directly. Many people regard tea as a gift rather than a drink.
　
　　In the view of 27-year-old Wang Zhihao, young people like to drink carbonated drinks, sports drinks or milk tea because they represent the new trend and vitality. "It is very troublesome to make tea with cups, so it is better to drink drinks directly. But I don’t reject tea culture. There are tea culture elective courses in the school, which have a certain effect on the popularization of tea culture. Now we are slowly beginning to pay attention to health care, and perhaps tea culture will gradually enter the lives of young people. "
　
　　"There are too many kinds of tea in China, and the producing areas are widely distributed and vary greatly, so it is very difficult for young people to understand. The evaluation standard of each kind of tea is also different, so consumers’ cognition is also limited. In addition, there is a lot of publicity for tea brands, but the publicity for tea culture may not be enough. " Wang Fei said that if young people can’t understand tea culture, they will probably not be interested in tea.
　
　　The reporter from China Youth Daily and China Youth Network learned that the Industrial Economic Research Office of the National Tea Industry Technology System had investigated and concluded that the main obstacle to tea consumption of young people was the convenience defect of drinking tea, and the market potential of young tea consumption was great. But at the same time, personal factors, economic and environmental factors, cognitive factors and concepts all have great influence on the young people’s willingness to drink tea.
　
　　"Chinese is used to drinking green tea. How to develop tea products for young people on the basis of retaining the original flavor and healthy function of tea has become a difficult problem." Xie Zhongwen believes that new tea should not only inherit the traditional tea-making technology, but also improve the product quality in terms of brewing methods, safety and quality, hygiene and taste, pay more attention to the popularization of nutrition and health knowledge, and cater to new markets and new demands.
　
　　Zhang Zhengzhu, Dean of the School of Tea and Food Science and Technology of Anhui Agricultural University, has jointly developed the first domestic tea color sorter, breaking the monopoly of foreign technology. He also developed an instant tea drink that is easy to carry and brew with the specialty of western Anhui, and realized the gorgeous turn of Huangda tea from "careless" to "fashionable drink".
　
　　Jiang Xuexia, an entrepreneurial youth who runs black tea in Qimen County, Anhui Province, believes that today is an era when the Internet is highly developed and young people’s personalities are publicized. Young consumers pay more attention to spiritual fit and cultural identity while pursuing quality. While maintaining excellent quality, traditional tea should pay attention to the packaging concept and product form, so that it can meet the aesthetic standards of contemporary young people and carry forward traditional tea culture with fashionable expressions. Traditional tea industry should pay more attention to the marketing and promotion of new media.
　
　　Since her establishment, Jiang Xuexia has been exploring various possibilities of black tea products. She feels that content marketing and brand building are very important, and it is necessary to carry out industrial integration, linkage with the cultural tourism industry and cross-border cooperation.
　
　　"On the basis of traditional Qimen black tea, we launched tea products such as Qihong Zongcha, Rose Qihong, and Qihong Ginger Tea, which were promoted in combination with traditional festivals and hot topics at present. For example, the Dragon Boat Festival promotes zongcha, Chinese Valentine’s Day promotes rose black tea gift boxes, and the winter solstice promotes ginger tea. When the glutinous rice tea was first launched, the monthly sales volume reached 150,000 pieces. " Jiang Xuexia introduced that she also created a "black tea sister" IP to make traditional black tea more vivid and interesting, and to attract more young fans’ attention with novel cultural and creative products.
　
　　"Young people are spending ‘ Tea +’ When the product is produced, it is not just a drink. " Jiang Xuexia has successively cooperated with some online reading platforms and other content production platforms, and regularly held reading meetings, dating parties, seminars and other activities in physical stores to promote "tea+"products online and offline, so that high-quality black tea can go directly from tea gardens to young consumers, and young people can experience some social scenes and derivative services. The ultimate goal is to let young people slowly accept traditional tea.
　
　　“‘ Tea +’ The product has a novel packaging design, and young consumers care about the value of the product. Young people pursue fashion, and a dynamic and innovative design language is also essential. " Jiang Xuexia believes that it is very important for tea enterprises to develop the consumption market for young people and develop specific consumer products for young people. On the other hand, it is also necessary to provide young people with consumption places so that they can enjoy the consumption process.
　
　　"Most young people don’t understand tea, so it is impossible to ask them to soak slowly. The pace of their work and life is getting faster and faster, and tea products should also develop towards fast, convenient and fashionable, which is also a development direction of my entrepreneurship. " Wen Liang, the chairman of Anhui Baoer Zhongxiu Tea Co., Ltd., thinks that tea enterprises should "wake up", jump out of the regional famous tea strategy, make a fuss about scientific and technological innovation, and develop some instant tea, tea drinks, daily necessities and tea brewing machines to seize the young people’s market.
　
　　"The three indicators that young people are most concerned about when consuming tea are taste, nutritional value and price." After studying tea for more than ten years, Xie Zhongwen knows that the health function of tea is based on chemical composition. If young people want to accept traditional tea, they should also give popular health science guidance to young consumers, instead of simply throwing them professional terms to measure tea quality.
　
　　"Many young people don’t like drinking tea, and they don’t pay enough attention to and understand tea, so their desire for consumption is not enough. At present, there are many ‘ Tea +’ Products, let tea ‘ Quick elimination ’ . But despite this, the influence of tea in young people is still very small. " Xia Tao, president of Anhui Agricultural University, believes that it is necessary to transform the huge output and capacity into marketable products, organically link the traditional production mode with the modern tea industry, cater to and meet the consumption tastes of young people, and make young people fall in love with tea and tea culture. (China Youth Daily China Youth Network reporter Wang Haihan Chloe Wang)

　　epidemicBefore and after, the scenery of the cinema was bleak, on April 24.sunOn this day, a wonderful and strong contrast was formed.

　　Cat’s Eye Professional Edition showed that the cumulative box office of the movie was 12,724,200 yuan, of which "Fantastic Animals: Dumbledore" led with 2,519,600 yuan, with an attendance rate of 1.5%.

　　On the same day three years ago (2019), it coincided with the release of Avengers: Endgame, and the cumulative box office on that day was about 545 million yuan, of which "Reunion 4" won about 538 million yuan, with an attendance rate of 34.7%, which can be described as a double crush of attendance and box office.

　　When communicating with film industry practitioners, Time Finance found that "miserable" is a word often mentioned. After 180 days of cinema suspension in 2020, the Qingming file in 2022 hit the lowest box office record in 10 years, and the May 1st file (April 30th to May 4th) also faced the situation that there was no film to watch.

　　According to Topp’s research data, affected by the epidemic, the operating rate of cinemas in China has been hovering around 50% since March 21 this year, and many cinemas in "ticket warehouses" have closed down, and many cinemas are facing a crisis of closure.

　　The delay in the release of the film also had an impact on the distributor. In this May Day movie, the producers involved Wanda Pictures, Alibaba Pictures, Iqiyi Pictures, Youku, etc., which made the long video platform "short of money" worse.

　　The pre-sale box office on the first day was only 50,000 yuan.

　　At the beginning of the month, eight domestic films, such as Qingming film, Life Events and You are My Spring, were all withdrawn. From April 3 to April 5, the national box office revenue was 122 million yuan, compared with 820 million yuan in the same period last year, down 85% year-on-year, setting the lowest box office value in the same period for nearly 10 years except 2020 (the cinema was closed during the Qingming holiday in 2020).

　　After the Qingming small holiday when the film was withdrawn and the box office was depressed, the May 1st file, which did not improve, became the sword of Damocles hanging over the movie head.

　　On April 18th, the sword fell, and "GG Bond Movie Ocean Diary" became the first film to withdraw from the May 1st file. Then "Hello, Brother", "Prosecutorial Storm", "Keep You Safe", "Hello, Beijing" and "Meet You" were successively withdrawn.

　　"The May 1 ST file is very miserable. Like the Qingming file, all the good films have been withdrawn." A manager of a chain cinema told Time Finance: "At present, the situation this year is worse than last year."

　　As of April 25th, there were only four new films left in the May 1st movie, including I really hate long-distance relationships, League of Bad Guys, The Little Mermaid’s Fantasy Adventure, Punch, Mom, including two animated films and two live-action movies. "The Adventure of Stupid Birds" and "As long as you live better than me" were re-screened, and there was no news that the films that had previously withdrawn from the Qingming archives were scheduled for May Day.

　　In addition, after the documentary "Captain Everest" announced the opening of the May 1st file, a film investment boss praised the film and the cinema in the circle of friends, which also reflected the dilemma of the current cinema. Any new film, even if it is just a screening, is always a long drought.

　　Cat’s Eye Professional Edition shows that as of 16: 00 on April 25th, the pre-sale box office on the first day of May 1st has just exceeded 50,000 yuan, among which "I really hate long-distance relationships" contributed more than half of the box office.

　　Compared with the same period last year and this year’s Spring Festival, the single-digit pre-sale results of the May 1 ST file are far from each other. According to the data of Cat’s Eye Professional Edition, the box office of the Spring Festival in 2022 was 6.036 billion yuan, ranking second in the box office of China Film History. In 2021, Qingming File and May Day File both broke the highest box office record in this period.

　　Wanda and Iqiyi retreated, and Light and Poly "gambled"

　　The May Day holiday is one of the golden schedules every year. However, when half of the cinemas in China are suspended and the pre-sale is not ideal, many films choose to withdraw their files.

　　Among the withdrawn films, the film Hello, Brother is undoubtedly one of the potential dark horses. The film is composed of Mahua FunAge’s common lineups-Mary, Changyuan and Wei Xiang, and the producers include Wanda Film, Mokexing Film and Maoyan Entertainment.

　　Previously, The Killer Not Too Cold starring Mary and Wei Xiang became a dark horse in the Spring Festival in 2022. Hello, Brother, which was co-produced by the original team, benefited from the accumulated reputation of the previous work, and it is expected to achieve results in the May 1st file, but it may cause losses to producers including Wanda after the file is withdrawn.

　　"Prosecutorial Fengyun" starring Johnny, Bai Baihe, etc., producers include the Supreme People’s Procuratorate film and television, (), pattern image, etc. The producers of "Meet You" are iQiyi Film and Xiamen Hengye Film; The producers of "Keep You Safe" include Cat’s Eye Culture and Alibaba Pictures. The producers of GG Bond Movie Ocean Diary include Youku and Guangdong Yongsheng Animation.

　　The cancellation of Meet You and GG Bond Movie Ocean Diary is undoubtedly a missed opportunity for Iqiyi and Youku, which are currently trying to save money.

　　The film distribution of a well-known film company in the industry told Time Finance: "The epidemic has a great impact on the film industry." She said that many companies have cut their salaries or stopped paying. "Whether the film industry can rebound ultimately depends on whether there is good content. Now it seems that there is a lack of quality content."

　　Among the films that stick to the May 1st file, "I really hate long-distance relationships" is the best pre-sale result at present. The film, produced by Light Film, emphasizes the advance and retreat together with the cinema, but there are also many commercial considerations.

　　Its same type of low-cost youth romantic film "Ten Years of One Product as Warm as Words" released on February 14th this year, although the Douban score was only 2.8, its box office was close to 200 million yuan. In the case that other films in the May 1 ST file were withdrawn, "I really hate long-distance relationships", as the only live-action movie, may be given a cake by virtue of its "rarity".

　　In addition, the film was originally scheduled for May 20 this year, which not only hit the same type of film "Unrequited Love with Orange in Huainan", but also the male lead of both films was Xin Yunlai. Instead of delaying it for 20 days, we will compete with similar films under the condition of uncertain whether the cinema will resume, and bet on a May 1st file or a better choice. "Punch, Mom", starring Tan Zhuo and Tian Yu, and produced by Poly Pictures, seems to have this consideration.

　　Light vs chasing light, summer file "fairy" fight

　　Compared with the bleak May 1 ST file, the summer file is expected to become a lifeline for the cinema.

　　Recently, () mentioned in the financial report that its film "Deep Sea" has been submitted for trial. Both the film and "Return of the Great Sage of Journey to the West" were directed by Tian Xiaopeng, who won a box office of 956 million yuan in 2015, with a douban score of 8.3, which was a double harvest in word-of-mouth box office. The Deep Sea, which is also blessed by the team, has also received much attention. According to the progress, it may be expected to land in the summer file.

　　In recent years, Horgos Striped House Film, a subsidiary of Light Media, has launched many popular and blockbuster animation films. Ne Zha won 5.035 billion yuan at the box office, and Legend of Deification, which landed in the National Day in 2020, also accumulated 1.603 billion yuan at the box office.

　　In the field of mythology, the competing light-chasing animation launched "New God List Yang Jian" and announced that it will be finalized in July this year. In recent years, the company has successively released three films, White Snake: The Origin and New Gods: Nezha Reborn White Snake 2: The Green Snake Robbed, which won 449 million yuan, 456 million yuan and 580 million yuan at the box office respectively.

　　Movies such as Life Events, Detective Wars, You Are My Spring, and Prosecutorial Fengyun, which were withdrawn from Qingming and May Day, may also flow to the summer file and the eleventh file. Among the imported films, Doctor Strange 2: How Far Is the Crazy Universe and Raytheon 4: Love and Thunder were released in Jurassic World 3 in the summer, and they are expected to be introduced to the mainland.

　　The manager of the above-mentioned chain cinemas also put his hopes on the summer file. He told Time Finance: "From the current situation, there is nothing the cinema can do. I can only hope that the summer file in July-August this year will resume and get a higher box office than the same period last year."