From December 16th to 17th, Chongqing International Talent Exchange Conference was held in Chongqing. Important guests and experts from 42 countries, regions and international organizations participated in the grand event. At the closing ceremony, talents and projects in Chongqing were collectively signed. According to statistics, this year’s conference introduced 2954 talents and 206 projects.

The signing site of Chongqing International Talent Exchange Conference. Photo courtesy of the organizer

　　Academicians and experts offer suggestions and suggestions around talent construction.

　　"At present, the construction of a modern new Chongqing is in a critical period, which requires the active participation of talents and strong intellectual support." Yuan Jiajun, secretary of the Chongqing Municipal Party Committee, said in his speech at the opening ceremony, "We have vigorously implemented the strategy of scientific and technological innovation and strengthening the city with talents, cultivated and introduced all kinds of talents in an all-round way, and accelerated the construction of the western talent center and innovative highland."

　　Up to now, Chongqing’s total talent resources exceed 6.3 million people, and its talent density ranks first in the west. There are 105 national science and technology innovation platforms, and 69 disciplines have entered the top 1% of ESI (Basic Scientific Indicators Database) in the world.

　　What kind of talents are needed in the new round of scientific and technological revolution and industrial transformation, and how to cultivate and gather talents?

　　"The major technological infrastructure is ‘ The heavy weapon of the country ’ It has the unique advantages of cultivating, condensing talents and promoting international scientific and technological cooperation. " Bai Chunli, an academician of the China Academy of Sciences, said that he made a statistic and found that 30 of the Nobel Prize in Physics since 1951 were obviously related to major scientific and technological infrastructure, accounting for 48% of the prize-winning proportion. The major scientific and technological infrastructure is also an important platform for international scientific and technological cooperation and the implementation of international science plans. At present, China is in a critical period of accelerating the realization of high-level scientific and technological self-reliance and building a world-class scientific and technological power, and talents are the first resource.

　　Bai Chunli said: "We must give full play to the unique role of the cradle of major scientific and technological infrastructure talents, so that these high-level scientific research platforms can continuously feed back the cultivation of talents and continuously improve the independent training ability of basic research talents."

　　"Since the reform and opening up, the overall development trend and scale of talents in China are very good. The problem we are facing now is that there are many general talents and many strong talents, but the more we go up, the less top talents there are. " Shi Yigong, academician of China Academy of Sciences and president of West Lake University, put forward three suggestions on how to maintain the leading position of top talents. The first is long-term trust and stable support; Secondly, attach importance to young talents and support young people; Third, open cooperation, diversification will bring innovation drive.

　　"I chose to join Changan Automobile because Changan Automobile has strong scientific and technological innovation. I chose to come to Chongqing Liangjiang New District because it has a solid industrial base, a vast market space and a high degree of openness. " Klaus Chijola, vice president of Chongqing Changan Automobile Company, mentioned the reason why he became attached to Chongqing in his keynote speech. He introduced that with the increasing globalization trend, Changan Design Center, as an important part of Changan Automobile, has formed an international professional layout. At the same time, Changan Automobile continuously integrates excellent human resources, promotes excellent product design, and strives to build a new global strategic partnership.

　　Promote the talent chain and empower the industrial chain.

　　This year, Chongqing proposed to build the strategic layout of "416" scientific and technological innovation and the construction of "33618" modern manufacturing cluster system, closely following the layout of talent chains in key industrial chains, and Chongqing played a "combination boxing" to attract outstanding talents to innovate and start businesses in Chongqing.

　　At the opening ceremony, Chongqing’s scientific and technological research project "Revealing the List" was released, with a total of 28 projects covering intelligent networked new energy vehicles, advanced materials, intelligent equipment and other fields, with a list amount of 221 million yuan. Highlight the needs of the industry and the ability of innovation, and set up a high-level research team by giving play to the role of leading talents as "head geese" to concentrate on collaborative research.

　　"Chongqing’s good talent base and scientific research advantages are important reasons for attracting our team to participate in this competition." Liang Feng, the winner of the "Xingyu Cup" International Innovation and Entrepreneurship Project Competition, "Research and Development of Multi-gene Combination Therapy for Anti-tumor and Anti-vaccine Based on MRNA Platform", said that he was going to set the research and development and manufacturing center of anti-tumor vaccine project in Chongqing. In this competition, a total of 1,369 outstanding talents competed with innovative and entrepreneurial projects, and 1,069 household units launched 19,000 positions to attract talents.

　　At the closing ceremony, talents and projects were introduced for centralized signing cooperation. Of the 2,954 talents introduced by this year’s conference, 1,637 were involved in the "33,618" modern manufacturing cluster system, accounting for 55.42%; Among the 206 imported projects, the top three imported projects are manufacturing, information transmission, software and information technology services, scientific research and technical services.

　　This time, a series of policies, such as the digital platform for talent work in Chongqing, the new Chongqing talent loan and the new Chongqing talent insurance, were released to facilitate the development of talents.

　　In the next step, Chongqing will further implement the strategy of scientific and technological innovation and strengthening the city with talents, improve the overall intelligence, talent concentration, strategic support, policy competitiveness and ecological conservation in an all-round way, and build a platform and create opportunities for all kinds of talents.

(Editor: Han Mengchen)

On December 16th, the short video eco-chain empowerment conference "Towards a Beautiful Peer" ended grandly. The conference was guided by Hefei Culture and Tourism Bureau and the Propaganda Department of Baohe District Committee of the Communist Party of China, hosted by the lifelong learning platform, and co-organized by Anhui Electronic Commerce Association and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base. The government, media organizations, short video industry experts and scholars gathered together to make suggestions and suggestions on promoting the ecological and healthy development of short video.

The openness and inclusiveness of short videos provide opportunities for the public to express themselves, and more and more people are involved in the new format of short videos. The "China Online Performance (Live and Short Video) Industry Development Report (2022-2023)" issued by China Performance Industry Association shows that by 2022, the number of anchor accounts has exceeded 150 million; There are more than 1 billion accounts of content creators. In the field of short video, creators need to continuously output high-quality content in order to achieve benign and healthy development, and only by maintaining their own professionalism can creators have the opportunity to gain a long-term foothold in the industry and gain value. The two complement each other and are inseparable. As a new force in the short video ecology, we will truly empower every ordinary person’s short video creation journey through high-quality courses and services, and help the healthy development of the short video ecology.

"Telling the truth is not only a learning platform to help students grow up, but also a promoter to help the healthy development of the industry. It has formed a closed-loop ecology with users and industries." Tian Na, Chief Teaching Operating Officer of Telling the Truth, shared at the conference that the short video course of Telling the Truth has three core advantages: professional and easy-to-understand content system, refined service and innovative technology. Telling the truth builds a professional and easy-to-understand content system, lowers the learning threshold of students, consolidates the basic knowledge of students, and helps users build a personal ability system through a series of practical cases, detailed disassembly, high-level personalized content creation and special ability improvement. In terms of refined services, telling the truth provides users with efficient services through multi-dimensional measures. Lecturers and class teachers will provide intimate guidance and practical explanations for students during the learning process, and do their best to respond positively, so that everyone can learn and study anytime, anywhere. In terms of innovative technology, telling the truth introduces AI intelligent planning teaching, forming a teaching closed loop of professional evaluation, planning study, course study, learning evaluation and plan optimization to help everyone improve learning efficiency and effectiveness. These three abilities have not only become the basis for supporting the growth of users, the kinetic energy for the healthy development of the industry, but also make users feel more and more experienced in telling the truth. The data shows that the favorable rate of telling the truth course has reached 98.5%.

When talking about future planning, Tian Na said: "The quality of the course is the fundamental reason why students choose to tell the truth, and it is also a hard power. Telling the truth will launch the short video version 4.0 course, which will once again bring students a double improvement in learning experience and learning effect. " ChatGPT is integrated into the new curriculum, which can provide help and suggestions for users in the process of account naming, account track selection, copy generation, video generation, data analysis, optimization suggestions and so on. At the same time, the new course is also equipped with four learning service columns, five practical tools and anchor growth plan, which reduces the difficulty of video content production from multiple dimensions and makes users more willing to learn and try.

In terms of soft power construction, telling the truth will also gather many forces, empower ordinary people to create a journey, and promote the positive cycle of short video and ecological health. In the future, Telling the Truth will continue to hold short video contests, and students will be selected for incubation to help build high-quality content ecology. At the same time, Telling the Truth also actively cooperates with authoritative organizations in the industry to promote the sound development of the industry. On the one hand, Telling the Truth and Anhui E-commerce Association jointly established the "Short Video Special Committee" of Anhui E-commerce Association, which will actively promote the healthy development of the industry through a series of exchange activities, national industry research, promoting participation in the formulation of relevant industry standards, launching industrial incubation pilots, and training talents. On the other hand, Telling the Truth and Hefei National Radio, Film and Television Science and Technology Innovation Experimental Base jointly released the "Short Video Talent Incubation Plan", which will link upstream and downstream resources, establish talent delivery channels and mechanisms, and provide content, technology and resources support for outstanding students of Telling the Truth through activities such as the Telling the Truth study season and the Telling the Truth public welfare class, so as to cultivate more excellent short video creators and assemble more partners to jointly promote the development of the industry.

As a lifelong learning platform focusing on personal value improvement, telling the truth will not forget the initial heart, continue to spread knowledge, and help more students break through themselves and shine in the short video field. At the same time, Telling the Truth will also unite more professional organizations to promote the rapid development of short video ecology in a healthier direction and meet a broader future.

Fashion,

Seems to be the most fickle thing in the world,

Last season’s fashion trends are just familiar to me.

Next season’s pop elements will follow immediately.

Fashion trends change every season,

But at the same time, fashion is a reincarnation.

Elements that were popular a long time ago may be warming up again today.

We often see something similar on the Internet.

"It turns out that the most fashionable ones are our grandmother and mother."

"Looking through mom’s closet,

You can see the fashion this year.

So,In a sense,

Fashion is a cycle after cycle.

For example, the beautiful national goddess Brigitte Lin,

The hard photos of the last century are still super amazing.

Sling v-neck jumpsuit,

Pure and sexy are just right,

With hairband and a little black bag,

Simple plain clothes and proper fashionistas,

And this kind of jumpsuit is very popular in recent years.

Anyone who doesn’t have one or two,

It’s really Out

Brigitte Lin also loves to wear heroic suits.

Capable, fresh and handsome.

And this neutral trend has been in the fashion circle in recent years.

Also cited by various big coffees,

Let us feel the elegance and handsomeness of women again.

Cycling pants are all the rage this summer.

From the street to the show,

Become a versatile item for fashionistas of all walks of life.

For elongate leg lines,

Highlighting the waist-hip-leg ratio plays an excellent role.

But did it occur to you,

The late princess Diana

I have already interpreted it to the fullest.

Princess Diana’s life is legendary,

And her dress style also leads the fashion trend.

Even today, it is still fashionable and bright.

This green wave tunic dress with white background is fresh and charming.

With a roll-up hat,

The neck is decorated with exquisite choker,

Any one is a popular style at present.

A generation of goddess Joey Wong, fashionable and temperament,

Her style has been madly imitated by girls.

As early as 30 years ago,

She has put on piles of socks and small white shoes.

And this kind of collocation is also popular in recent years.

Waist check jumpsuit suspender short skirt,

Fresh and sexy merger,

It’s still standard in summer,

There is always a reason why plaid elements are enduring.

After all, it’s so beautiful.

Fashion is like a cycle,

Many things that were popular in the past are immersed in it for a period of time.

Will return to the wave of fashion.

No matter how to pursue the latest things,

What remains in the end are the most classic elements.

Stripes have always been a popular element in fashion circles.

Never disappeared in fashion,

Never even dimmed,

Regardless of the times,

Sweeping the fashion circle regardless of season.

Striped shirts have appeared in Hepburn’s daily photos more than once.

Marilyn Monroe always wears sexy clothes,

Striped shirts are no exception.

Nowadays, more colors and styles are used.

The beauty of stripes remains the same.

Summer is the most exciting season to wear striped shirts.

Especially blue and white stripes,

Especially suitable for showing the vitality of summer,

Full of youthful and lively breath,

Age is reduced and there is a sense of closeness.

Striped Tee is the simplest and easiest item to build.

You can go out of the street with a pair of jeans or shorts at will.

Over size, hem knot, small dew shoulder

All kinds of wearing methods get up at will,

Easily add points to your look.

And for people who want to be thin,

Vertical stripes are the best choice.

Stretch the lines of the whole body,

Makes people look thin and straight,

Very good shape modification.

Don’t like large stripes,

It can also be decorated with only a small area.

Stripes on collars, cuffs and belts,

Can show personality very well.

No one will ask whether black and white collocation is popular.

Because it naturally exists in fashion.

I believe many people were killed 25 years ago,

This set of photos of Gong Li at the seaside in Cannes was amazing.

Black and white, seemingly simple,

But it has been amazing for decades.

Ms Chanel once said:

"I often say that black is all-inclusive, and so is white.

Their beauty is impeccable and absolutely harmonious.

At the dance,

Women in black or white are always the focus. "

A seemingly unchanging black and white match.

In fact, I have tried all kinds of styles and forms.

Although the combination of black and white is not as eye-catching as color items,

But it has always stood in the fashion world and never went out of fashion.

As the saying goes, less is more,

Black and white collocation just explains this.

People who like simplicity,

There must be an inherent feeling for black and white.

Black and white collocation,

Release different styles through different fabrics and styles,

Or fashionable and capable, or dignified and elegant,

The only constant is the innate sense of fashion.

Plaid is one of the classic English elements.

Since the 1950s and 1960s,

Plaid elements have already occupied the fashion circle.

In many old photos,

We have all seen those graceful girls,

Use plaid to interpret the elegance of that era.

Plaid is also one of Hepburn’s daily preferences.

The fresh plaid makes her feel girly.

Princess Diana is also a fan of plaid.

Different styles wear different temperament,

Show the nobility and sweetness of the royal family,

These clothes are full of fashion even now.

Until today,

Plaid is still the most representative fashion symbol,

Is a frequent visitor to the fashion trend every year.

Different patterns, sizes and combinations,

Give fashion unlimited possibilities.

Large plaid makes people look calm,

And the small plaid,

It looks more low-key and introverted.

A vintage plaid suit,

It should be a versatile must-have item.

With casual items,

Fresh and handsome, simple and stylish.

And dressed in plaid,

There will be a strong visual impact,

Combining formal and fashionable elements,

Let your temperament soar.

We often say that fashion is a cycle,

Because of the popular elements,

It always comes back in a different fashion.

That’s because,

True beauty has never been eliminated,

And the real classic,

Will make time last forever.

This summer, the national tourism market recovered strongly, and the number of tourists and income rose together. Data from a number of tourism platforms show that the summer tourism market is expected to surpass the same period in 2019, and parent-child tours, study tours and summer vacations have become popular choices.

The tourism market continues to heat up.

Recently, the high temperature has continued all over the country, but Wei Qian, a tourist from Anhui, felt a rare coolness in Kunming. "The temperature here is too comfortable, which is in sharp contrast with the heat in other places." Since the beginning of summer, the average temperature in Yunnan Province is only 22.9℃, and Kunming, the spring city where the weather is often like February and March, has become a summer resort.

Not only in Kunming, but also in Yunnan, you can wander around the mountains and enjoy the coolness in summer. In Dali, at the foot of Cangshan Mountain and beside Erhai Lake, tourists punch in along the ecological corridor and feel the slow life. In the Stone Forest, where the rocks are green and the peaks are beautiful, visitors can experience the Yi culture and appreciate the wonders of nature.

Entering the summer tourist season, in addition to the traditional popular routes such as Kunming, Dali, Lijiang and Diqing, tourists from Qujing, Xishuangbanna, Pu ‘er and Baoshan also continue to increase. In the past few days, the flight take-off and landing and passenger throughput in Kunming have increased sharply. On July 14th, there were 1,005 take-off and landing flights, a three-year high and 143,800 passengers were transported. Yunnan Railway Department sent 300,000 passengers every day, a year-on-year increase of 20.6%.

"The four hotels in the park were fully booked two weeks in advance." Fu Zhixin, deputy general manager of the marketing center of OCT Fantasy Resort in Xiangyang, Hubei Province, said that since the beginning of this summer vacation, the resort has attracted a large number of foreign tourists. "It is estimated that more than 2 million tourists will be received in the summer, reaching a new high." Fu Zhixin said.

Tongcheng data shows that from July 11 to 17, the number of air ticket bookings increased by more than 120% compared with the same period in 2019, and the number of hotel bookings nationwide increased by 150.53% compared with the same period in 2019. "The summer vacation has a good start." According to Lan Xing, the person in charge of Ctrip’s air ticket marketing, the popularity of this year’s summer vacation benefits from the continuous recovery of the tourism market. The superimposed airport and airline companies continue to introduce discounts, and there are marketing activities such as live broadcast and big promotion to further stimulate passengers’ travel needs.

"From the ranking of popular starting points and destinations, Shanghai ranks among the top cities in the country." Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that with the gradual normalization of the tourism market, the demand for summer tourism has been released in a centralized way, coupled with the strong recovery of student flow and parent-child tourists, and the passenger flow in summer has continued to run at a high level. Shanghai is a hot spot for summer tourism destinations and tourist sources. In the first half of the summer, the tourism market showed diversified and urban characteristics.

Research tour becomes popular in depth.

"Parent-child research is a hot topic in the summer tourism market in Shanghai." Cheng Chaogong introduced that since July, the attention of "research" products in the Shanghai area of Tongcheng Travel Platform has increased by 183% from the previous month. The high temperature weather for several days in a row has stimulated the study tour of the museum, and the cool and refreshing museum has attracted many parents and students.

In view of the "bursting" of the passenger flow in major museums, Shanghai Culture and Tourism Bureau announced that it would organize 17 museums including Shanghai Museum, Shanghai History Museum and World Expo Museum to carry out "Museum Wonderful Night" activities, and pilot licensed tour guides to take groups to explain and other measures to meet the diverse needs of tourists.

The research tour is not only hot in Shanghai. The research team of Shanghe children’s theme "The world is a textbook" also arrived in the Three Gorges Dam tourist area in Yichang, Hubei Province in July. In the Three Gorges Project Museum, Dou Xin, a visiting professor at China Communication University and an ambassador for cultural exchange of the national multi-functional economic and trade platform of the Shanghai Cooperation Organization, took the history and poems related to the Three Gorges as an index and gave a wonderful and vivid study tour class on the Yangtze River literature and history for SCO children.

Since the beginning of this year, a variety of research tour products launched by the Three Gorges Dam tourist area and Qu Yuan’s hometown scenic area have been popular, with 38,000 students and 30,000 students respectively. "From Yichang to Chongqing, it is not only a corridor of Tang poetry and Song poetry, but also a cultural enrichment place of the Three Kingdoms, and it is also the only way to appreciate the Three Gorges Dam, a big country." Dou Wei said.

"With the increasing demand for personalization and diversity of users, the travel products that used to be superficial can no longer fully attract users." Cheng Chaogong believes that only by digging deep into the needs of users and creating more tourism products with cultural connotation and humanistic spirit and more urban characteristics can the market vitality be maintained. For example, summer City walk has become a popular way for young tourists to explore the city. Wu Kang Road, Anfu Road, Yongkang Road, Fuxing West Road and Fuxing Middle Road have attracted many young people to "punch in".

Make concerted efforts to provide good service.

"Tricholoma matsutake in Shangri-La, truffles in Lijiang … There are many kinds of fungi to eat, and visitors are expected to come and experience them." Lou Kewei, deputy director of Yunnan Cultural Tourism Department, said. On the basis of market research, Yunnan Cultural Tourism Department launched 10 boutique routes, including cultural tourism integration, outdoor sports and other themes. "These 10 lines are hot-selling products that can stand the market test." Liu Zhimin, vice president of Yunnan Travel Agency Association, said.

Since the beginning of this year, Hubei Province has arranged nearly 1 billion yuan in financial assistance to promote the high-quality development of cultural tourism. Among them, 400 million yuan is used to issue coupons for cultural tourism, 200 million yuan is used to support the opening of new international routes, 153 million yuan is used to encourage travel agencies to explore the tourist market outside the province, and nearly 200 million yuan is used for publicity and promotion. At the same time, coordinate financial institutions to provide loan extension, interest subsidies and other support to cultural tourism enterprises.

Hubei Wenlv Group co-ordinates 38 scenic spots and 40 hotels to launch a series of measures to benefit the people. In Shennongjia, Enshi Grand Canyon, Jingmen Geek Park and other scenic spots, visitors can enter the park free of charge with the college entrance examination and senior high school entrance examination admission ticket. The "Tour Hubei" platform started the distribution of 2023 coupons in Xianning, and 15,000 coupons have been distributed.

Railways, civil aviation and other departments also do their best to provide services to ensure the safety and stability of the summer vacation. "Airline self-service change card" and "one-stop comprehensive service counter" … China Eastern Airlines launched a series of special services to bring passengers a faster and more convenient service experience. Yunnan Xiangpeng Airlines has increased its capacity adjustment, and actively responded by thickening safety management and strengthening skills upgrading. China Railway Kunming Bureau Group Co., Ltd. scientifically allocates transportation capacity to meet the travel needs of passengers, and actively innovates service measures to enhance the travel experience of passengers.

Economic Daily (Reporter Guan Peili, Li Zhiguo, Liu Jie, Dong Qingsen, Li Jing, Cao Song), the original title is "Launching boutique routes in many places, arranging special funds, and doing a good job in travel services-the tourism market ushered in the" hottest summer file ""

Source: Economic Daily

At 7: 00 a.m. Beijing time on November 3rd, the latest news came from China Football. According to the domestic media Jinan Times, next year, Taishan U21 team will participate in the 2024 League B in the name of Shandong Taishan B team, and this situation has also attracted the attention and discussion of many fans.

"Jinan Times" wrote: "Yesterday, the final stage of U21 League ushered in the penultimate round of competition. The top two U21 players in Taishan, Shandong Province had a direct dialogue with U21 in Shanghai Harbour.

In the end, Shandong Taishan U21 defeated its opponent with a score of 2-1, winning the U21 League championship this season one round ahead of schedule, and at the same time locking in the qualification for next season’s Chinese B League. "

According to the report of Jinan Times, Taishan Mountain in Shandong Province decided to let U21 team play in League B in the new season. Although the media did not disclose more information, the echelon of Taishan Mountain in Shandong Province was able to play in League B, which was not only good news for China football, but also attracted many fans’ praise in unison.

Some fans said: "Yes, we can continue to develop the U series league. The exposure of young players will increase and the development will be better." Some fans also said: "The youth training is well done. If there are 10 Luneng in China, it will not be so. At least Luneng has trained a large number of players such as Wang Yongpo, Han Peng, Liu Binbin, Zheng Zheng, Zhou Haibin, Wei Shihao, Xinghan Wu, Wang Tong, Fang Hao and Liu Yang. Only the Genbao base can compete with it. "

Of course, some fans said: "This is the real contribution to the national football. Some people in the comment area will say that Luneng has trained a few winners. Before asking this question, ask how many winners your home team has trained for the country. If you often pay attention to the leagues at all levels in China, you will find that there are countless players who have gone out of Luneng Football School. At least Luneng has done it and persisted for so many years, which is worthy of recognition! "

Emotion is a part of the whole attitude, which is in harmony with the introverted feelings and intentions in attitude. It is a complex and stable physiological evaluation and experience of attitude. Emotion includes moral sense and value sense, which are embodied in love, happiness, hatred, disgust and beauty.

Emotion is a feeling for others.

A dependence on the soul.

It is also a law of nature.

But all living creatures have feelings more or less.

Generally speaking, you can’t live without worldly desires. Emotion has always been elusive, and it is really puzzling where love and hate come from and what is the meaning.

I’m afraid I’ll fall into the endless trap of "the meaning of life" if I don’t always struggle, so let’s talk simply and don’t involve ourselves.

Let’s talk about how emotions are generated first. From the biological point of view, it is probably that some chemicals produced in our bodies stimulate the cerebral cortex, so we show corresponding emotions. But why do we say "happy" and "sad", as if we should say "brain opening" and "brain injury"? That’s beside the point. Then, why do we produce these chemicals for certain things is also a big problem. Metaphysics, absolute metaphysics.

But there is a saying that existence is reasonable. In fact, many things are like this. We insist on a reason, but we can’t get a conclusion. Then let him be the reason, and let’s talk about the meaning.

My answer is that emotion is the pillar of our survival. Like a person, hate a person, miss a person, chase a person … or simply, it doesn’t have to be "a person". In a word, many sections of life are born of emotions and finally return to them.

Emotion: the feeling produced by the interaction between life phenomenon and human heart.

The objective aspect of emotion: Life phenomenon contains emotion, which can be felt by human brain.

Subjective aspects of emotion: first, even if they live the same life, beautiful people and ugly people feel different about life; Second, when being stimulated by negative emotions and in a bad mood, the ability to feel emotions drops.

Therefore, emotion is determined jointly by life phenomena and people’s hearts, and cannot be determined by one party alone.

Emotion is a relatively fixed attitude towards reality, which is manifested in various experiences related to people’s personality and moral experience.

We often say the word "feeling", for example, a pair of lovers broke up on the grounds that they had no feelings for each other; Another example is: I am numb, and I have no feeling about life. Feeling is the emotion felt from the phenomenon of life, which is determined by both the phenomenon of life and the human heart.

"Beauty" has always been a potential need of all people, and "Yan value is justice" expresses people’s pursuit of beauty. As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years. In this paper, the personal care industry of beauty is analyzed, and its development status and future are discussed in depth to share with you.

The demand for beauty has ushered in a concentrated outbreak in 618.

Just 59 seconds after 0: 00 on Tmall 618, beauty sales broke through 100 million, and personal care broke through 100 million in the third minute, surpassing last year’s full-day sales. Among them, the performance of domestic brands is eye-catching: Perfect Diary put on makeup Top1, and the sales of Red Earth, Meijiajing and herborist exceeded the whole day of last year in 10 seconds, 17 minutes and 50 minutes respectively.

In the early morning report of 618 released by JD.COM, the total amount of orders placed during the 6.1-6.18 shopping festival reached 269.2 billion yuan, setting a new record, and beauty and skin care once again ranked among the TOP3 categories with the largest number of consumers.

Also this month, Liren Lizhuang IPO successfully held a meeting, and if Yuchen followed closely, the beauty agency operation company gained high attention in the capital market.

A beauty protection track that occupies the TOP position in FMCG and outperforms the market under the epidemic.How far has it come? What other opportunities are there? What kind of company is "worth buying"? This issue of "Hua Ying Insight" will be interpreted one by one and discussed with you.

As the main contribution to the sales of the shopping festival and the key category of live e-commerce, the beauty care track has experienced rapid growth in recent years, and many high-quality targets have emerged. Macroscopically, the "three highs" characteristics of the beauty care market-high potential, high flexibility and high dispersion-all bring time and space to young companies. In-depth observation of the track, we also see the rapid changes in the industry, new trends emerge one after another, and many new brands, service providers and other high-quality standards are emerging.

According to Euromonitor Euromonitor data, China is already the second largest cosmetics market in the world, accounting for about 1/5 of the total global market, and its annual growth rate far exceeds that of the United States, Japan and South Korea; At the same time, the per capita consumption is only about 1/6 of the above three.The demand potential is far from being fully released.

The strong growth of beauty care is accelerating. China’s cosmetics agencies have maintained a long-term double-digit growth in total amount.Obviously higher than the overall growth rate of social zero and the growth rate of other optional consumer goods.In 2019, the growth rate of beauty, personal care and household cleaning products led the overall FMCG market.

In the post-epidemic era, beauty care has becomeThe epidemic was relatively unaffected and recovered quickly.One of the categories.

In May, the total retail sales of consumer goods in China was 3,197.3 billion yuan, a decrease of 4.7 percentage points over the previous month. From January to May, the total amount of social zero declined year-on-year, but gradually improved. Among them, cosmetics have become one of the few categories that have achieved growth. In May, the total retail sales of cosmetics reached 27 billion yuan, a year-on-year increase of 12.9%.

In May 2020, the total turnover of cosmetics (beauty and skin care+make-up) on Taobao platform was 20.652 billion yuan, a year-on-year increase of 33.95%. With the recovery of offline passenger flow and the promotion of new online retail model, the consumption boom of cosmetics has improved.

Generally speaking, although the sales volume of the beauty track has decreased and the growth rate has slowed down under the influence of the epidemic, compared with other categories, the growth attributes and growth rate of the track itself are still higher than that of clothing, home appliances, food and jewelry.

Of course, in terms of breakdown, the impact of the epidemic on the beauty care tracks is different.Local uneven heat and coldCare needs such as skin care and family cleansing are released with ample home time and improved health awareness, while demands such as make-up are temporarily sealed by masks of different thicknesses together with facial values.

The pattern of China’s cosmetics industry is relatively scattered. Affected by factors such as the late start of the industry, rapid development and complex consumer groups, as of 2018, China’s cosmetics market CR10 (the top 10 share concentration of the industry) was only 39%, compared with South Korea (67%) and the United States (61%).The industry concentration is low and the long tail effect is remarkable, which brings time and space for new brands.And compared with the high-end market, the mass market where new domestic brands mainly gather is more dispersed.

With the continuous subdivision of user needs and usage scenarios, the product categories of beauty and skin care are becoming more and more refined, which also brings new opportunities to the industry. Take make-up, for example. Although international brands are still standing in the big categories (makeup, lipstick, etc.),However, in recent years, emerging brands have gradually occupied a place in some sub-categories.

After 90/95, it has become the main consumer who can buy more, shop more and adopt early adopters. The time-honored domestic brands such as Baiqueling have become younger, and the cutting-edge domestic brands such as Huaxizi, HFP and Perfect Diary have frequently experienced new explosions. Beauty care has become the second largest category of online live broadcast with fire after food …In recent years, the innovation and change of beauty care industry has been particularly active."New products" and "new markets" deserve attention.

A list of the characteristics of generation Z in the cleaning and consumption of beauty personal care: generation Z has become an opportunity group with fast growth and high UV value. In the process of attracting new customers, it is worth making more efforts to make a key breakthrough for this group.

Open the little red book and brush it with your hand. Nowadays, more and more complicated and meticulous skin care steps and makeup processes make people "open the door to the new world" in minutes. In recent years, there are frequent new products and explosions in the beauty care track, and the product forms and functions are constantly innovating.

Beauty no longer only needs to be displayed to the outside world, but also the process should be pleasant and moving. More and more consumers are beginning to pay attention to the exquisiteness of the whole body and the healing time of self-reward.The annual sales of Ali’s body care/body cleaning category is about 17.5 billion yuan, and the body care market is "expanding". The current bedtime scenes account for as much as 44% of the total skin care scenes. It can be said that if you occupy the bathroom and bedroom, you will occupy a protective highland.

Paying attention to pleasing oneself also brings the fiery concept of fragrance. In the category of body care, many brands are using fragrance elements to add memory points to their products. In the category of cleaning care at home, the fragrance element has also become an important means for new players to break through the traditional monopoly, such as Jasmine Baby’s perfume laundry detergent, which helps the brand premium increase.

Different from the traditional big brands favored by consumers such as silver-haired people and post-80s generation,The beauty care market led by the post-90/95 era is personalized as a whole.Willing to spend time studying the ingredients, efficacy and active ingredients of products, so as to improve the demand for fine care. Led by whitening nicotinamide, all kinds of characteristic components are loved by the "component party" in all categories. For example, in body care, fruit acids are used to remove acne, and in bathing and hair care, amino acids are used to clean and resist damage.

Anti-aging, anti-acne, whitening … In the final analysis, function is the core foothold of product differentiation. Whether it’s the mechanical mask and the cosmeceutical products specially designed for acne muscles, or the rapidly developing new oral beauty industry, behind their great popularity, consumers’ demands for "functionality" and "professionalism" of products are reflected.

User attention transfer, e-commerce content and content e-commerce have brought new ways of planting grass and traffic conversion. In 2019, the GMV of Taobao live broadcast broke 250 billion, and platforms such as Pinduoduo and JD.COM entered the game one after another. 2020 is a well-deserved year of live broadcast.

From the lipstick color test in Li Jiaqi, to the women in Viya buying out big brands of skin care and beauty instruments, to the appearance of shampoo and sunscreen spray in the live broadcast room in Luo Yonghao,Beauty care has always been the second largest category in live broadcast after food and beverage.

New online channels such as "live broadcast with goods" make up for the impact of offline store closure, and live broadcast accelerates penetration in the epidemic. Alibaba’s latest quarterly financial report pointed out that more than half of Tmall merchants use Taobao live broadcast to bring goods, which is much more efficient than traditional offline counter promotion.

At the same time,KA, department stores and CS channelsAlso embrace online when the vacancy rate, store opening rate and passenger flow are not ideal, such as the transformation of offline stores in Polaiya and the establishment of online stores; Lin Qingxuan tried to open up the interests of e-commerce, WeChat applet malls and department stores, and opened up store warehouses and e-commerce warehouses as well as online and offline members; Shiran-CHO will focus on its own APP-CHO League and Tmall flagship store, and offline store service members will deliver goods to your door.

In addition to live broadcast, Beauty Personal Care, as a major consumer of FMCG, faces algorithm-driven platforms such as Tik Tok and Xiaohongshu, and traffic-driven platforms such as bilibili and Weibo.The logic and center of gravity are different.

The traffic dividend peaked and the competition for user duration intensified, which prompted the traffic operation to enter the stage of refined operation from extensive growth. Social e-commerce introduces traffic to various platform stores through online mass delivery, social networks and kol grass planting, or offline BA traffic, which is further transformed into private domain and precipitated through small programs. Through the continuous revitalization of content and data, the brand is finally precipitated into digital assets.For the beauty protection track with perceptual purchase decision and high trust barrier,Private domain operation and heavy service are particularly important at present.

Since 20 years ago, a total of 25 companies in the field of beauty cosmetics and personal care in the primary market have obtained financing.Cosmetics and skin care productsIt is still a hot field, with three and five companies receiving financing respectively.oral cavityThe track has also attracted increasing attention, and a total of four companies have won the bid.

New hot areas includeMale health and beautyAccording to the published data, Cosmetic Contact Lenses projects are mostly concentrated in the vertical e-commerce platform & offline chain brands. In terms of stage, there are many early projects, and most of the projects won are concentrated in the stage of angel’s turn to round A; In addition, a few projects have entered the stage of strategic financing and M&A, such as Perfect Diary’s acquisition of Odin, a cutting-edge beauty brand.

On the other hand, many of the cutting-edge brands that rely on big trees to enjoy the cool air and have performed brilliantly in efficacy in the past two years areSub-brands launched by large companies with R&D strength. Like Yuze in shanghai jahwa, Medrepair and Runbaiyan in Huaxi Bio, and Renhe Pharmaceutical’s drug capital Renhe. Traditional industry giants have perfect technical equipment, sufficient R&D marketing budget and mature business matrix layout, so it is easier to strike a balance between sales growth, marketing and R&D.

In addition to accelerating the development of new products and the speed of new products, the head players have also achieved the extension expansion of the brand through continuous acquisition.For example, Johnson & Johnson completed the acquisition of Ci:z Holdings (the parent company of Chengye Doctor, a cosmeceutical brand); L ‘Oré al acquired perfume brands Mugler and Azzaro； from Clarins; And Unilever, L ‘Oreal, Estee Lauder and Shiseido bid for British cosmetic brand Charlotte Tilbury. In addition, there are also large-scale transactions from institutions. For example, KKR acquired a 60% stake in a professional beauty and hairdressing brand owned by beauty group Coty for $4.3 billion last week.

Overall, the acquisition of beauty giants presents the following characteristics:

• Pay attention to personalized trend brands: these brands are full of personality and are widely concerned by young people on social networks;
• The acquisition is more targeted: consolidating the company’s own strength in some fields as a supplement to the group’s product line;
• Brands with professional background have become popular for acquisition: such as cosmeceuticals, nature, scientific nursing, medical beauty and other keywords;
• Pay attention to the brand with unique products and bright growth.

In addition to the "half of the country" occupied by traditional giants, the choice of categories is very important for new players, and the difficulty of entering different segments of the track is different. We will also continue to pay attention to the following three types of opportunities:

• Potential star track: represented by Cosmetic Contact Lenses, oral beauty, etc.Because there are no powerful giants in these fields, and the fields are small but the growth rate is fast, new players still have the possibility of being small and broad. The development of this field is consistent with the demand growth of new people. Both Cosmetic Contact Lenses and Oral Beauty have certain medical attributes, and both have certain qualification requirements in product production and channel sales. Compared with cosmetics, the entry threshold for skin care is relatively high.
• Breakthrough growth track: represented by Jiaqing, CS channel and individual small household appliances.Although there are strong head players in this field, the self-innovation speed of head players is lower than the development speed of the industry, leaving a certain development time and space for new players; For CS channel, upgrading the product structure and optimizing the user experience are the keys for new players to break the game. For small household appliances, the resource scheduling and quick response ability at the supply chain end are the key to its failure; For Jia Qing, category innovation is the key to its breakthrough.
• The giant monopolizes the track: represented by make-up, skin care and washing.For example, consumers of skin care products have good repurchase, relatively high loyalty, and can play a higher premium. The business matrix layout of strong players is quite mature, and their dominant position is consolidated through R&D and acquisition. New brands need to have the ability to break through single products, and the comprehensive requirements are relatively high.

We believe that online channels will seize the time dividend for new brands to resist international brand competition, and the update and evolution of e-commerce channels such as live broadcast will further penetrate the market demand. The logic of new domestic products representing good goods parity will continue for a long time, and the beauty care track is promising. We also look forward to the birth of more excellent new brands, platforms and service providers in various segments.

"Beauty is a form of genius, sometimes even higher than genius, because beauty needs no explanation." Man’s pursuit of beauty and self-satisfaction never stops.

Author: He Lixin Fu Yazhang Tang Xiaoxu; Wechat WeChat official account: Huaying Capital (ID: Meridian Capital)

This article comes from cooperative media @ Huaying Capital, where everyone is a product manager, by @ He Lixin, Fu Yazhang and Tang Xiaoxu.

The title map comes from Unsplash and is based on CC0 protocol.