On April 2, the share price of Xiaomi Group, a Hong Kong stock, opened 14.99% higher, and then fell back, with an increase of 10.31% so far.

In the news, on March 29th, Xiaomi Automobile officially announced that after 24 hours of listing, the number of Xiaomi SU7 reached 88,898. At 12 noon on April 1st, the second round of Xiaomi Auto SU7 inaugural edition was added for sale and sold out in seconds. As of the early morning of April 2, the number of locks of Xiaomi SU7 has reached 40,000. Xiaomi Auto said that the original version of Xiaomi SU7 will not open a new round of orders.

The delivery cycle of Xiaomi SU7 has been further extended. On March 31st, the delivery cycle of Xiaomi SU7 standard version after locking the order is expected to be 16-19 weeks, Pro version is expected to be delivered in 17-20 weeks, and Max version will be delivered in 26-29 weeks. By the morning of April 2, the above delivery cycle had been extended to 20-23 weeks, 19-22 weeks and 28-31 weeks respectively.

While Xiaomi SU7 is selling well, many institutions have released research reports one after another.

Goldman Sachs released a research report on Monday, saying that Xiaomi SU7 was a surprise. Although the price range of 215,900 yuan to 299,900 yuan was basically in line with the bank’s previous average price expectation, the number of large orders far exceeded expectations, and Xiaomi had the ability to become a potential price leader in the market rather than a price follower.

It is estimated that the revenue of Xiaomi will increase by 2-6% from 2024 to 2026, reaching 100,000, 170,000 and 326,000 units respectively, accounting for 1.0%, 1.5% and 2.5% of the retail sales of new energy vehicles in China. By 2030, it is estimated that electric vehicle revenue will account for 30% of Xiaomi’s total revenue.

JPMorgan Chase released a research report last week, saying that the pricing of Xiaomi SU7 is very attractive and its specifications are competitive. In view of the strong fixed figures, JPMorgan Chase believes that Xiaomi’s electric vehicle business has made a strong start, which may exceed the market’s forecast of about 50,000 units in the first 12 months, trigger a strong positive reaction of the stock price in the short to medium term, and continue to maintain Xiaomi’s "over-allocation" rating.

The listing of Xiaomi SU7 also brought a lot of pressure to many brands. On April 1st, many car companies started price wars. Among them, the starting price of the new M7 in Wenjie is lowered by 20,000 to 229,800 yuan; Tucki G9 car is limited to a maximum of 20,000 yuan; Weilai launched a subsidy of up to 1 billion yuan for oil vehicle replacement; FAW-Volkswagen will add a cash subsidy of up to 5,000 yuan in a limited time; Chery limited-time designated models are free of purchase tax and so on.

It is worth mentioning that the sales of major new energy vehicle companies increased in March. In March, the top seven brands in the new power delivery list were: Wenjie, Ideal, Zero Run, Extreme Krypton, Weilai, Tucki and Nezha Automobile. Specifically, AITO, a subsidiary of HarmonyOS Zhixing, delivered 31,727 new cars in March, winning the sales champion of China New Power brand for three consecutive months; LI delivered 28,984 vehicles, a year-on-year increase of 39.2%; The number of zero-running cars delivered reached 14,567, a year-on-year increase of over 136%.

Earlier, Cui Dongshu, secretary-general of the All-China Ride Association, once said, "2024 is a crucial year for new energy vehicle companies to gain a foothold, and the competition is bound to be fierce."

Ping An Securities’ recent research report pointed out that in 2024, the growth rate of new energy vehicle companies in the head is under pressure, so the price war will continue, especially in the mainstream price range of 100,000 yuan to 200,000 yuan. With the decrease of battery cost, car companies have more room to reduce prices.

　　On July 1st and September 1st this year, the State Bureau for Letters and Calls successively opened a "channel" for letters and visits on mobile phones — — The mobile phone petition platform and WeChat WeChat official account will further broaden the channels for expressing people’s demands. These new channels for letters and visits have been in operation for nearly half a year. What is the effect now?

　　What about the new channels of letters and visits such as mobile phone platform and WeChat?

　　By the end of November, there were over 60,000 registered users and 80,000 letters and visits.

　　"It’s great, you don’t have to go out and move your fingers, and the problems reflected will be solved!" Not long ago, Wang of Huai ‘an City, Jiangsu Province reported the inconvenience caused by the renovation of dangerous bridges in the village through the online petition platform. The next day, she inquired that the Jiangsu Provincial Bureau for Letters and Calls had accepted it. On the fourth day, the local government began to solve the problem.

　　On January 1, 2015, the State Bureau for Letters and Calls established and operated the National Information System for Letters and Calls, realizing the nationwide "One Netcom" with vertical connectivity to towns and streets and horizontal coverage of relevant responsible departments.

　　On this basis, on July 1st and September 1st this year, the State Bureau for Letters and Calls successively launched the mobile phone petition platform and WeChat WeChat official account, making it more convenient and efficient. The process and results of the petitions handled by the masses through the mobile phone petition platform can be inquired, tracked, supervised and evaluated. The reporter saw on the WeChat WeChat official account of the State Bureau for Letters and Calls that WeChat official account currently has three functions: information on letters and visits, guide to letters and visits and online letters and visits. By paying attention to this micro-signal, you can submit a complaint request or make suggestions in the online letters and visits channel, and you can also inquire about the handling of letters and visits and evaluate your satisfaction.

　　By the end of November, more than 60,000 users had registered through the mobile phone petition platform of the State Bureau for Letters and Calls and WeChat WeChat official account, and the number of petitions reached 80,000. At the same time, all parts of the country have followed suit. 14 provinces including Anhui, Hunan and Xinjiang have set up mobile phone letters and visits, and 21 provinces including Hebei, Inner Mongolia, Guizhou and Gansu have opened WeChat letters and visits. Online letters and visits have gradually become the main channel for mass letters and visits.

　　How to make online letters and visits efficient and transparent?

　　The process, methods and results are all open online, so that the masses can become "supervisors" and "referees" of letters and visits.

　　"This platform can see every step of the specific process, just like online shopping can see whether the seller has delivered the goods and where it has gone. It is really convenient." Bao, from Haiyang City, Shandong Province, reported the damage of the road in front of his house through online letters and visits, and received a reply on the same day.

　　On July 1 this year, the State Bureau for Letters and Calls promulgated and implemented the Measures for Simple Handling of Letters and Visits (Trial), which requires that opinions should be given within 10 working days after accepting the letters and visits that can be handled simply, so as to accept and handle the letters and visits more conveniently and quickly.

　　At the same time, according to the "Regulations on Letters and Visits" and the "Working Rules for Online Handling of Letters and Visits (Trial)" of the State Bureau for Letters and Calls, all localities have standardized the letters and visits business, so that there are rules to follow. Twenty-four provinces, including Shanxi, Jilin and Ningxia, have formulated rules for handling online letters and visits, further optimizing business processes and putting standardization requirements throughout the whole process.

　　"Relying on the national petition information system, the handling process, handling methods and handling results of petitions can be made public online, and petitioners can inquire about the handling process and results at any time, avoiding going back and forth." In addition, the State Bureau for Letters and Calls also said that it is also the focus of online letters and visits to let the masses evaluate the solution of the letters and visits, let the masses become "supervisors" and "referees" in the work of letters and visits, and actively guide the petitioners to evaluate their satisfaction. At present, the State Bureau for Letters and Calls has revised and improved the satisfaction evaluation method, and promoted all localities to improve the participation rate of the masses and the satisfaction rate of the masses.

　　How do large and small systems break through the "barriers"?

　　Integrate the scattered "small windows" of letters and visits, and "one netcom" allows the masses to travel less and benefit more.

　　At present, the State Bureau for Letters and Calls has realized the interconnection with 31 provinces (autonomous regions and municipalities) and the provincial, municipal and county-level letters and visits working institutions of Xinjiang Production and Construction Corps, more than 80,000 functional departments and towns (streets), and 33 central and state organs and ministries.

　　At the same time, all localities are also stepping up efforts to promote the integration of resources on the online petition platform at the same level. Tianjin, Zhejiang and other places have connected the leadership mailbox with the petition information system, and integrated the scattered online petition "small windows" into an online complaint hall to reduce repeated complaints from the masses and repeated referrals from departments, thus realizing "one netcom". Jiangxi, Shandong, Hubei and other places have established self-service facilities for online letters and visits in counties and townships to better facilitate the masses. From January to November this year, the number of online letters and visits nationwide was 971,000, up 102% year-on-year, which effectively reduced the cost of letters and visits by the masses and realized that the masses traveled less and benefited more.

　　The relevant person in charge of the State Bureau of Letters and Calls said that in recent years, various localities have made great efforts to solve problems, and a number of letters and visits have been effectively resolved. However, in some places, problems were not handled in time and were not solved in place, which led to repeated online complaints; In some places, the previous "handling opinions" are used as the handling results of the backlog report, but the problem of letters and visits has not been substantially solved, and there is a problem of "doing without finishing", so it is necessary to continue to intensify efforts to resolve it.

　　According to the introduction of the State Bureau for Letters and Calls, after continuous adaptation and improvement, the national information system for letters and calls has been running smoothly on the whole. Next, efforts should be made to improve the application and optimize the functions. At present, the coverage of the national petition information system has basically achieved the "vertical to the end" of the five-level petition work institutions at the national, provincial, municipal, county and township (street) levels, but there is still a problem of incomplete coverage of functional departments in most places horizontally. The next step will focus on promoting the full coverage of the application of the petition information system by functional departments.

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun

　　　 On April 20th, the new play "Love Night Pus" directed by Qian Guowei held a ceremony to worship the gods. The actors present included: Chen Jing, Square, Huang Yiwen, Zheng Rong, Yang Aijin, Lian Shiya, Shen Zhiming, Chen Baiyu, Seli Xian and Gong Shuoliang.　

　　　 DaDa, dressed in a low-cut dress, appeared with her ex-boyfriend Gary (Zhao Juncheng), which naturally became the focus of the audience. Dada was not embarrassed to meet her ex-boyfriend again, and asked her if she had a chance to get back together with each other. DaDa smiled and said, "Why bother going around?" Gary stressed that goodbye is also a friend. Dada was asked if she had a bold performance. She said: I play a person who loves nightclubs, so I have a lot of sexy dresses, and I don’t mind if the director asks for a sex scene.

　　　 In addition, Huang Yiwen will make a special guest appearance as a nightclub proprietress, and she will have an emotional scene with Dan Liwen. She said: I haven’t filmed for two years, and this time it’s because of my good friend Qian Guowei.

More wonderful pictures on the next page

Every reporter Li Xing, Dong Tianyi, every editor Cheng Peng.　　　　

At 7: 00 pm on March 28th (this Thursday), Beijing Yichuang International Convention and Exhibition Center, Rongchang East Street, Yizhuang, Daxing District, Beijing officially launched Xiaomi Automobile, which attracted great attention from the whole network, with a total of 9 colors.Lei Jun also shouted out Yu Chengdong’s famous sentence "Far ahead" at the press conference-saying that Xiaomi’s car life is "far ahead".

"national business daily" Every headline reporter (referred to as every headline reporter or reporter) saw it at the press conference.LI Li Xiang, Xpeng Motors He Xiaopeng, Weilai Automobile Li Bin, Great Wall Motor Wei Jianjun, BAIC Group Zhang Jianyong and many other automobile industry leaders came to join us. siteAbout 1200 people witnessed the official listing of Xiaomi SU7, the first car of Xiaomi.

▲ Li Bin, Chairman of Weilai, He Xiaopeng, CEO of Tucki, Li Xiang, CEO of LI, Wei Jianjun, Chairman of Great Wall Motor, Zhang Jianyong, Chairman of BAIC, and other business leaders at the Xiaomi Auto Conference. Photo source: Photo courtesy of the company.

After all kinds of market quizzes, the price of Xiaomi automobile is yet we called and urged a thousand times before she started toward us! At the press conference, the price was finally officially announced. Lei Jun announced:

Xiaomi SU7 Standard Edition, priced at 215,900 yuan;

Xiaomi SU7 Pro version is priced the same as the new version of Tesla Model 3 Huan, 245,900 yuan;

SU7 Max, 299,900 yuan. The original price was 350,000 yuan, but the automobile market was too big, so the final price was 299,900 yuan.

Xiaomi SU7 has a long battery life, and the standard starting battery life is 700 kilometers under CLTC working conditions. Xiaomi SU7 Max version realizes 2s-class zero acceleration and 800km+ battery life at the same time.

▲ Image source: Live screenshot

Since then, Xiaomi Auto has officially entered the "Red Sea" of China auto market. Known as "Bao Shi Mi" (meaning that it looks like a Porsche), can Xiaomi’s car be as big as Xiaomi’s mobile phone? Can the price announced at present sell well? In the face of BYD, LI, Xpeng Motors and other "celestial groups", how does "Bao Shimi" rank among the first camp?

"Marketing strategy is worth learning from all new and old players"

Before the opening of the conference, Lei Jun recalled himself three years ago. "Building a car by Xiaomi will be my last venture, and I am willing to put my life’s reputation on the line and fight for Xiaomi Automobile." Lei Jun said frankly that this sentence not only brought him courage, but also put great pressure on him. "In the past more than 1,000 days, I have been afraid every day. Today it is finally time to hand in my homework. It is impossible not to be nervous." Lei Jun said.

And this top-down tension reached its peak before the press conference began. The hour hand was set back for 24 hours. On the evening of March 27th, the Beijing Yizhuang Xiaomi Automobile Production Base was still brightly lit at night, and the atmosphere of "preparing for war" was strong.

▲ On the eve of the conference, the office area of Xiaomi Automobile Production Base was brightly lit. Photo source: Dong Tianyi

Every eight hours after the headline reporter stayed here, the security personnel in the Ximen sentry box kept scanning everything outside the door, and any person and car who intended to approach might be "questioned". An olive-green millet SU7 was parked at the door. When the staff in the car saw the reporter take out his mobile phone, they quickly closed the door-24 hours later, the interior details of SU7 could not be decrypted.

"Don’t ask, don’t ask, we can’t say if we ask." On a row of trailers parked at the door, five millet SU7s are ready to go, and three of them are still covered with camouflage clothes. The trailer drivers told reporters that these cars "seem to be pulled for activities", but the specific location "can’t be said".

▲ Press conference site?pictureSource: Every reporter Li Xing photo

In fact, since the official announcement of the listing date of Xiaomi SU7 on March 12, since the evening of March 28, Lei Jun’s personal Weibo activity has increased rapidly, and he has intensively created momentum for the listing of Xiaomi SU7. As of March 27, Lei Jun has released nearly 50 related contents and videos about Xiaomi SU7, factories, manufacturing processes, etc., including the video of "Lei Jun answers questions from netizens" in five episodes, and the mystery of Xiaomi SU7 has also been separated with Lei Jun’s explanation.

▲ Guest at the press conference Source: Live video screenshot

"This is worth learning from all new and old players. That is, a well-planned and rhythmic marketing strategy. Use the appeal of Xiaomi brand and Lei Jun to guide consumers to look down and go down step by step along the purchase funnel. At the same time, the rhythm of marketing is also very strong, which pushes up the attention of the market step by step, never stays cold, keeps freshness and heat, and finally pushes it to the climax of listing. " On March 27th, Mei Songlin, a senior analyst in the automobile industry, said in an interview that the marketing process of Xiaomi Automobile, from technology to production, to products and finally to price, from inside to outside, from connotative technology to denotative products and prices, guides consumers to accept their products and prices more naturally.

"Just like we cook and eat, if we put the dishes on the table directly, it will feel like a common meal. If people who eat pay attention to the careful preparation of dishes, the cooking process and the addition of various seasonings, this meal will be particularly different and cherished. " Mei Songlin told reporters.

For Xiaomi SU7, Lei Jun emphasized that it was Xiaomi’s painstaking efforts more than once. On the eve of the launch of the new car, Lei Jun wrote in the Weibo, "If everyone feels good, please encourage more; If you feel bad, please point out that we will definitely listen carefully and work hard to improve, but please spray lightly. "

The standard version has a comprehensive cruising range of 700 kilometers.

Different versions are equipped with Contemporary Amperex Technology Co., Limited and BYD batteries respectively.

▲ XiaomiSU7Four kinds of hub tire combinations pictureSource: Xiaomi Auto Official Weibo

According to Lei Jun, the standard version of Xiaomi SU7 has a comprehensive battery life of 700 kilometers under CLTC working conditions. With the same 19-inch wheels, the battery life of Xiaomi SU7 standard version directly exceeds the long battery life version of Model 3. Xiaomi SU7 Max has a battery life of 810 kilometers, which is the only pure electric vehicle in China that can achieve 2-second zero-speed acceleration and over 800 kilometers battery life.

At the beginning of research and development, Xiaomi set a goal: to be the fastest production car within 500 thousand yuan, and to have the best driving experience within 500 thousand yuan. "Xiaomi Automobile wants to build’ Dream Car’ comparable to Porsche and Tesla’." Lei Jun stressed.

On March 28th, before Xiaomi SU7 went on the market, the reporter visited a 2S store in Beijing and learned that Xiaomi SU7 will be equipped with Contemporary Amperex Technology Co., Limited’s ternary lithium battery and BYD’s Ferrous lithium phosphate blade battery on different models.

▲ Beijing Daxing Xiaomi 2S Store Image source: Every reporter Li Xing photo

In Lei Jun’s view, intelligence is the soul of a car, and intelligence is Xiaomi’s strength. "Intelligent driving is an emerging track that Xiaomi Automobile focuses on. The company will continue to invest in the direction of self-developed intelligent driving technology in the whole stack, with the goal of entering the first camp in the industry in 2024." Lei Jun said.

At the press conference on the evening of March 28, Lei Jun was rightXiaomi automobileOur goal is to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts.

Is it an explosion when it goes public?

Expert: There is a tough battle to be fought.

After the price is announced, the competitive environment of Xiaomi Automobile is instantly clear, and the challenges it will face are more certain.

On the one hand, it is the space pressure brought by the overall market trend. According to the latest data released by the Association, in February this year, the output, wholesale volume, export volume and retail volume of pure electric vehicles in the domestic new energy vehicle market.compare to the same period of the previous yearBoth showed a double-digit percentage decline. Looking back on the past year, the market share of pure electric vehicles in the domestic new energy vehicle market has dropped from 70.7% (March 2023) to 56.5% (February 2024).

▲ Image source: official website

It is worth noting that the sales volume of the pure electric car market where Xiaomi SU7 is located is the most obvious decline. According to the data of the Federation, in February this year, the sales volume of domestic pure electric cars was about 129,400, down 26.1% year-on-year and 43.3% quarter-on-quarter. Even based on the data of the whole year of 2023, the data of the Association show that the total domestic C-class pure electric car market last year was only about 254,000, and the penetration rate was only 1.2% of the overall market, with a year-on-year growth rate of 15 percentage points lower than the broader market.

On the other hand,Some people think that the overall growth rate of the market slows down and overlaps the narrow subdivision track, or firmly locks the development upper limit of Xiaomi SU7. The car market "Red Sea", which has gathered many powerful players such as Tesla Model 3, BYD Han EV, Kyk 007 and Tucki P7, has a high market concentration, which makes it more difficult for Xiaomi to break through.

According to official data, the direct benchmarking model Tesla Model 3 of Xiaomi SU7 sold about 147,000 vehicles in 2023, which is equivalent to the existing planned production capacity of Xiaomi automobile production base. The monthly sales volume of BYD Han EV is stable at around 10,000 vehicles; The "Geely" Galaxy E8, brand-new Krypton 001 and Krypton 007 cover the price range of 170,000 ~ 330,000 yuan. According to Jason Lin, vice president of Krypton Intelligent Technology, the monthly sales of Krypton 001 and 007 will hit 10,000 vehicles in April this year.?

▲ Lei Jun presented Wei Jianjun (right), Chairman of Great Wall Motor, with a Xiaomi su7 enterprise for the picture.

▲ Wei Jianjun, Chairman of Great Wall Motor, presented Lei Jun with a tank 700Hi4-T.?Photo courtesy of enterprises

More crucially, the above-mentioned models not only have the first-Mover advantage, but also have the scale effect and cost reduction potential. For example, the gross profit margin of Tesla bicycles was the lowest in recent years in the fourth quarter of 2023, but it was still 16.6%; After the baptism of last year’s price war, BYD’s gross profit margin of its automobile business increased, reaching 23.02%, up 2.63 percentage points year-on-year; Although Krypton has not successfully turned losses, its gross profit margin of the whole vehicle has reached 15%. With the continuous increase in the number of models with vast structures, the cost advantage brought by the high universal rate of parts will be further released.

The gross profit level and scale advantage are undoubtedly the decisive ability in the current price war competition. Statistics show that since late February, about 10 car companies have successively lowered the prices of their models. The price adjustment models are mainly pure electric and hybrid models, and the prices are concentrated in the range of 100,000 ~ 200,000 yuan, with the highest drop of nearly 15%, reaching 30,000 yuan.

In this context, many netizens ridiculed that the pressure was given to Xiaomi Automobile. "Recently, many friends have asked, the current industry competition is very fierce. Is Xiaomi Auto confident to open the market? Of course, we have confidence, because we are Xiaomi Automobile and we are fully prepared. " Lei Jun publicly responded that.

According to the goal set by Lei Jun, the sales target of Xiaomi automobile production car in the first year of delivery is 100,000, and it has entered the first camp of the industry; Through 15 to 20 years’ efforts, Xiaomi Automobile will become the top five automobile manufacturers in the world. "I am particularly worried that when it comes to fire, everyone will not buy it. What is even more worrying is that if everyone comes to buy it, it will take a year or two, and it will definitely be miserable. " Earlier, Lei Jun said in an interview with CCTV News.

Not only Lei Jun, but also Xiaomi automobile terminal sales are full of confidence in Xiaomi SU7 sales. A few days ago, when the reporter visited the offline store of Xiaomi Automobile, some sales said that he was not worried about the sales of Xiaomi SU7, but worried that if the pricing of the new car was particularly cost-effective, it would be difficult for the store to undertake. "If this car sells too well, I am afraid that the production capacity will not keep up, which will make consumers wait too long." The above salesperson explained.

However, for Xiaomi SU7, Mei Songlin, a senior analyst in the automotive industry, gave a different answer. "Xiaomi is a user-oriented enterprise, and the success of its products must be based on an accurate and thorough understanding of target users and target markets. But for Xiaomi, the automobile market is a brand-new market. Xiaomi also has a process of trial and error, learning and iteration, which is unlikely to be achieved overnight. " Mei Songlin said.

In fact, Xiaomi has entered the smart phone market since 2010. At present, it is the top three mobile phone companies in the world and the largest consumer-grade AIoT platform in the world. Whether it is OS, AI or robots, it has accumulated very comprehensive technical capabilities. These capabilities will be gradually applied to automobiles, and "smart driving+smart cabin+ecology" will become the technical commanding heights for Xiaomi automobile to participate in the competition.

Mei Songlin also admitted that in addition to the natural advantages of the new Internet forces, Xiaomi is good at both software and hardware, and has a strong ecological advantage. Relying on its growing ecosystem, it is possible to establish a vertically integrated industrial chain similar to BYD. But all success must be based on a thorough and accurate understanding of the target users and target markets.

Professor Ji Xuehong of north china university of technology also said in an interview that the current industry is in the second half of the intelligent development of automobiles. Although Xiaomi Automobile has certain advantages in intelligent hardware, and has formed certain user reputation and brand reputation, it is very difficult for Lei Jun to lead Xiaomi Automobile to break through in the increasingly competitive intelligent electric vehicle market. At least a few years after Xiaomi entered the market, there was a tough battle to fight.

Establish a "1+N" new retail model

Expert: It will reduce the cost input.

Like all car companies, Xiaomi Automobile practiced the strategy of "channel first", and when Xiaomi SU7 appeared at the end of last year, it simultaneously opened the channel layout.

On December 28, 2023, Xiaomi Group officially signed a letter of intent for cooperation with the first batch of 14 sales and service partners in Beijing headquarters, and issued the "Open City Recruitment Plan". The first batch of open cities included 17 cities including Suzhou, Chongqing, Ningbo and Nanjing. The recruitment type is Xiaomi Automobile Sales and Service Integrated Store (2S), and its functions include new car agency sales and authorized after-sales service, but it does not include the functions of vehicle resale and vehicle delivery. "Xiaomi’s automobile sales model fully integrates the experience of Xiaomi Group’s new retail system and creates an industry-leading new retail model for automobiles." Xiaomi Automobile said that Xiaomi Automobile’s sales, delivery and service channels give priority to the head market in the "1+N" mode and are distributed nationwide in batches.

▲ Image source: Xiaomi Auto official Weibo

It is reported that "1" stands for Xiaomi Auto’s self-built and self-operated delivery center, which focuses on delivery and covers the business of "sales and after-sales service". "N" stands for agent sales and user service contact. "The construction of sales stores and the construction of after-sales service network belong to heavy asset investment. Xiaomi Automobile will divest these two parts and put them on the traditional dealer side, which can not only use the advantages of traditional dealer channels to quickly increase sales, but also decompose capital investment and reduce input costs." Yan Jinghui, a member of china automobile dealers association Expert Committee, said in an interview.

According to Zhou Jingxia, assistant president of Shandong Yuantong Automobile Trading Group, this marketing model of Xiaomi Group can give full play to the resource advantages and network layout advantages of traditional dealers. Reducing the 4S mode to 2S mode can loosen the traditional enterprises, reduce the pressure of heavy asset management, mobilize the enthusiasm of enterprises, stimulate the vitality of enterprises and reduce their own operating costs.

Thanks to the first layout of the channel, Xiaomi Automobile can synchronize the first batch of tasting activities when setting the time for listing Xiaomi SU7. On March 25th, 59 stores and 17 limited-time exhibition halls in 29 cities across the country, a total of 76 stores started the static tasting of new cars at the same time, but it was limited to watching the appearance of Xiaomi SU7, and it was forbidden to open doors for internal experience and appreciation.

On March 26th, the reporter visited a 2S shop of Xiaomi Automobile in Beijing and learned that the Xiaomi SU7 exhibition car will be unlocked after 7 pm on March 28th, and the final decision and test drive will be started simultaneously. At that time, Xiaomi SU7 could not accept the user’s intention money.

On the occasion of the official operation of the first batch of stores of Xiaomi Automobile, Lei Jun has begun to openly solicit opinions from netizens for the site selection of the second batch of cities. "We collected everyone’s opinions, sorted out the candidate list (the list of 20 candidate cities), and asked everyone to help us choose 10 cities. We immediately chose the site for construction." On March 22nd, Lei Jun wrote in Weibo that.

From the outside world’s point of view, Xiaomi Automobile quickly laid out its channels throughout the country, which is conducive to expanding the user contact area of its products and preparing for its rapid increase in volume in the later period.

Everbright Securities believes in its research report that although Xiaomi entered the automobile market late, it is still possible to enjoy the advantage of backwardness. In addition, Xiaomi’s brand, user base, offline store channels, ecosystem and sufficient cash flow will all reflect its competitiveness.

He Xiaopeng, chairman and CEO of Xpeng Motors, once said that Lei Jun has a great chance to make good use of Xiaomi’s advantages. "Xiaomi Auto seems to be the last new force to build a car." He Xiaopeng publicly stated at the committee of 100 Forum on Electric Vehicles in China (2024) held on March 16th.

Lei Jun’s "Last Battle"

Three years ago (on the evening of March 30th, 2021), when Lei Jun shouted "Fight for Xiaomi Automobile", he showed his determination in last stand. At that time, Lei Jun said, "This is the last major entrepreneurial project in my life. I am willing to put all my reputation in life and personally lead the team to fight for Xiaomi Automobile!"

▲ On March 27, at the entrance of Xiaomi Automobile Production Base, Xiaomi SU7 was ready to be shipped. Image source: Photo by reporter Dong Tianyi.

Since the official announcement of the listing date of Xiaomi SU7 on March 12, and the evening of March 28, Lei Jun’s personal Weibo activity has increased rapidly, and he has intensively promoted the listing of Xiaomi SU7. As of March 27, Lei Jun has released nearly 50 related contents and videos about Xiaomi SU7, factories, manufacturing processes, etc., and also released a video of "Lei Jun answers questions from netizens" in five episodes.

From the video of "Lei Jun answers questions from netizens", Lei Jun sat in Xiaomi Automobile Factory, and publicly responded to Xiaomi SU7 pricing, vehicle positioning, how to treat Apple’s termination of car-making, the advantages of Xiaomi’s car-making, and the comparison of Xiaomi’s car-making with Tesla and Porsche.

On March 25th, Lei Jun said frankly in his personal Weibo, "In the past three years, I have been trembling every day, experiencing various difficulties and challenges. But there has always been a voice in my heart: forward! "

In fact, many people outside said they did not understand Lei Jun’s announcement that Xiaomi would build a car across the border and make it the last battle of his life. "Extending from smart phones to smart cars is the dream of all mainstream mobile phone manufacturers in China, and Xiaomi is no exception." On March 27th, Mei Songlin, a senior analyst in the automobile industry, said in an exclusive interview with every headline reporter that Xiaomi’s original ecology only lacked cars. Once people, cars and smart products are all available, its ecological advantages and comprehensive competitive advantages in the value chain will be further highlighted. Not only that, Xiaomi’s main competitor Huawei made cars across the border, which also promoted Lei Jun’s determination to lead Xiaomi to make cars to some extent.

Lei Jun had previously admitted in CCTV’s "Genting Dialogue" program that it was a forced decision for Xiaomi to build a car. "If you want to be a great company, you must follow the wind. At that time, the slogan was to develop smart electric vehicles." Lei Jun said that smart electric vehicles have become the integration of the automobile industry and consumer electronics, so it is a forced decision to build a car with Xiaomi. "If you don’t do it, you will fall behind."

After deciding to build a car, Lei Jun has been studying, researching and learning the advanced experience of various car factories, and has personally been to many car factories for investigation and study. It is reported that Xiaomi Automobile Factory set the engineer’s office in the middle of the workshop with reference to Mercedes-Benz Automobile Factory. In this way, the problem can be seen at a glance and the speed of dealing with the problem will be faster.

In November 2021, Xiaomi Automobile officially settled in Beijing Economic and Technological Development Zone, and planned to build a vehicle factory in two phases, with an estimated production capacity of 300,000 vehicles. The first phase covers an area of about 720,000 square meters with an annual production capacity of 150,000 vehicles, which was completed in June 2023. The second phase is scheduled to start in 2024 and be completed in 2025.

It is reported that Xiaomi took out $10 billion at the beginning of the decision to build a car as a cash reserve for building a car in the next decade, of which 10 billion yuan was invested in the first phase. The 2023 financial report released by Xiaomi Group (HK01810, share price of HK$ 14.94, market value of HK$ 372.7 billion) shows that the R&D expenditure of Xiaomi increased from 16 billion yuan in 2022 to 19.1 billion yuan in 2023, a year-on-year increase of 19.2%, mainly due to the increase in R&D expenditure related to smart electric vehicle business and other innovative businesses.

On December 18 last year, Lei Jun revealed that the first car of Xiaomi Automobile invested 3,400 engineers as a whole, and the entire R&D investment has exceeded 10 billion yuan.

Lei Jun said that the average car company has invested 300-400 people in building a car, and the R&D expenditure is 1-2 billion yuan, but Xiaomi is "more than ten times the investment". "There is no shortcut to the century-old track. I knew from the first day when I announced the car. We only have one way, that is, starting from the underlying core technology, investing 10 times, seriously building a good car, and being patient." Lei Jun said.

Planning |He Qiang Cong Gang Fan Wenqing

Reporter |Li Xing Dong Tianyi

Edit |Du Hengfeng, Yiqijiang, Cheng Peng

Vision |Liu qingyan

Typesetting |Yiqijiang

| national business daily ?nbdnews??Original article |

Reprinting, editing, copying and mirroring are prohibited without permission.

　　Cctv newsOn May 17th, with the statements of the three basic operators, Beijing began to enter the era of "100 Mbps broadband". However, some users are still using the old copper broadband, with a slow speed of 4 megabytes and 5 megabytes. However, some users who have installed 20 megabits, 50 megabits or even 100 megabits of fiber-optic broadband at home often have delays in playing online games, and sometimes even ordinary web pages are difficult to open. What stuck the "last mile" in fttp? What caused the "short weight" of broadband speed increase? Come to see the reporter’s investigation.

　　visit

　　Once "insulated" optical fiber in high-grade residential areas

　　Mr. Pan in Beijing lives in a relatively high-end residential area in the North Fourth Ring Road. The apartment building has its own independent system, and electricity, tap water, gas and communication are all self-contained and provided by the property management. Therefore, the annual fee of broadband used by Mr. Pan is more expensive than that of basic operators, but the broadband rate is only 5 trillion.

　　"I want to open the website and watch a video news." Mr. Pan, who hopes to have a faster network speed, went to the business halls of China Unicom, China Telecom and China Mobile to apply for registration, but was told that the residential area was not covered with optical fiber because the apartment was not allowed to enter.

　　A similar situation is not uncommon in other communities. In some communities, there is only one broadband service provider to choose from, and even the advertisements of other broadband companies are hard to see. However, the only broadband service provider is often slow and expensive. Mr. Pan wondered that the optical fiber had been laid at the bottom of the residential building, but it was stuck because of this "last mile". Who will protect the rights of the residents?

　　100 Mbps broadband WeChat voice chat will be dropped.

　　"When we register our children online, we are particularly anxious. A fairly simple webpage can’t be opened." Mr. Hong, a citizen, uses the 50-megabit-rate fiber-optic broadband annual service handled by Great Wall Broadband at home. However, after using it for one year, Mr. Hong felt that this 50-megabyte bandwidth was more like an "embroidered pillow".

　　Mr. Jiang has just moved to a new home this year. Last month, he installed 20 megabits of "Dr. Peng" broadband, and the annual subscription fee was 1180 yuan. He said that he originally wanted to install the broadband of a big telecom operator, but the reply he got was that the community was not covered yet, so he could not go to fttp. "The network speed is very unstable. Now our community has only occupied about 40% of users, and playing an online game will get stuck. What if everyone moves in? " Mr. Jiang is deeply anxious about this.

　　Mr. Wang, who lives in Yizhuang, said that the 100-megabit fiber-optic broadband in his own community would suddenly fail to open ordinary web pages, or be inexplicably disconnected while playing games, and there have also been cases where voice chat on WeChat suddenly broke. Mr. Wang showed several times the value of online speed measurement. In the case of using the telecom speed measurement web page, the fastest time, the tested bandwidth was only 26 megabits, which was only a quarter of the 100 megabits rate.

　　remove a doubt

　　Obstruct operators from entering the market for the benefit of property.

　　According to Beijing’s informatization development plan, the free transformation of "light entering copper retreating" has been started in the whole city since 2011. Up to now, most of Beijing’s urban residential areas and rural areas have realized optical fiber to the building or fttp. However, there are still a few residential areas that can’t go home for "optical reform" for various reasons.

　　According to an operator, some residents are unwilling to carry out optical fiber transformation in the residential areas that cannot be "light-reformed" at present, but more because property companies or property rights units obstruct operators from entering the market. "Of course, the reason for obstruction is for the benefit." According to a person familiar with the matter, in addition to admission fees, some property companies are not satisfied with collecting money at one time, and put forward new requirements such as broadband revenue sharing and collecting maintenance fees every year.

　　In this regard, in 2016, the three departments of Beijing jointly issued the Notice on Promoting the Implementation of residential broadband Access for Property Management. It stipulates that real estate development enterprises or property service enterprises shall not sign monopoly or exclusive broadband operation agreements with others. On the premise that the infrastructure such as the equipment room has multiple accesses, the realty service enterprise shall try its best to meet the needs of the owners, at least ensure that more than three broadband operators have equal access, and disclose the relevant information of broadband access to the owners in a prominent position in the community.

　　Too many users will lead to insufficient bandwidth.

　　"The bandwidth mentioned by telecom operators is all theoretical values." A telecom expert said that in actual use, the download speed is lower than the theoretical value. Generally speaking, fluctuations in the range of 75% to 90% of the theoretical value can be regarded as normal. There are two main reasons why home users often feel that the network speed is not up to standard: the hardware facilities are not matched, or there are too many sharing users.

　　Experts explained that in order to make full use of broadband resources, increase broadband revenue and reduce costs, operators will calculate an online ratio and choose how many users to configure on this basis. "In order to seize more business, small operators often attract customers at very low prices, and then configure more users regardless of the online ratio, resulting in insufficient broadband."

　　Lack of authoritative third-party speed measuring mechanism

　　How do you know how much "moisture" is mixed in the rate of home broadband? Just like Mr. Wang, a citizen, in practice, many users will choose to use speed measuring software to measure speed. However, the third-party speed measuring software on the network, not only the speed measured by each speed measuring software is different, but also the same software often measures different speeds.

　　 The Ministry of Industry and Information Technology has said that the local communication administrations will cooperate with third parties to measure the speed of "fixed broadband access rate" and release it to the public. But up to now, there is no authoritative third-party broadband speed measuring agency in China.

　　CCTV News:Pretending to be an acquaintance to borrow money, pretending to be a public security bureau, a procuratorate or a court officer to investigate a case, and hiding a Trojan link &hellip in short messages and QR codes; … These tricks must have made everyone immune, but do you know? Some telecommunications services that you have never heard of have also begun to become new traps set by scammers!

The mobile phone was locked and more than 50,000 yuan was stolen.

　　When he woke up, Mr. He in Shenzhen found that his mobile phone was locked. At the same time, a shopping platform account was stolen by strangers. Criminals used white bars to spend and apply for loans, and robbed more than 50,000 yuan overnight.

　　Later, Mr. He discovered that his mobile phone had been taken over by a strange number. The short message from the operator shows that this is a business to add a secondary number, and Mr. He’s mobile phone number was added as a secondary number by criminals. When the secondary phone is turned off, all short messages will be received by the primary phone, and criminals will receive Mr. He’s short message verification code during this period, and then commit crimes.

"Subnumber" ≠ "kinship number"

　　Without an ID card, a bank card or even a real name, the money is gone. What the hell is a minor number?

　　Many people think of "family number" at first, but "deputy number" and "family number" are not the same thing.

　　Family number usually refers to the phone bill package opened by different owners and different numbers in order to make calls between them cheaper, and the secondary number is the "one card with many numbers" service provided by operators. On the basis of not changing mobile phones and SIM cards, users can add up to three real mobile phones as secondary numbers. The main and auxiliary numbers can stand by at the same time, and you can freely choose any number to dial, answer the phone and send and receive short messages as needed.

Don’t reply to text messages too casually.

　　Then, how did Mr. He’s mobile phone number become the "secondary number" of criminals?

　　Reduction of criminal modus operandi

　　Step 1: Buy materials.Criminals buy leaked names, bank card numbers, ID numbers and reserved mobile phone numbers online, commonly known as "four big pieces".

　　Step 2: Fishing.Criminals apply to the users who have mastered the bank card information, initiate the business application of binding the sub-number, and find the target of the crime by casting a net widely. Once you reply by mistake, you are hooked.

　　Step 3: Forced shutdown.Because the main number can only take over the SMS when the secondary number is turned off, criminals usually use two means at this time. One is to use SMS bombing to force the target to turn off the mobile phone, and the other is to use the mobile phone cloud service to remotely operate the mobile phone.

　　Step 4: White Wolf with Empty Gloves.Using the SMS verification code received by the main number, criminals ransacked the online shopping account bound to the mobile phone number.

　　Patterns are stacked, and it is impossible to prevent them! For this kind of fraud, after receiving all kinds of SMS notifications, you must read the content of the SMS clearly and do not reply at will.

"SMS custody" business is also not very secure.

　　After the SMS storage service is opened, you can save your mobile phone messages on the server of the operator. Now, many mobile phone manufacturers’ cloud services are doing the same thing. However, this is a hidden danger function.

　　Case review

　　One morning, Miss Ding saw two short messages from banks and mobile phone operators on her mobile phone, which were sent at 3:43 am and 4:12 am respectively. As soon as the account is checked, the balance of more than 100,000 yuan will be zero overnight! Not only that, Miss Ding also suffered a credit card theft and was "applied" for a bank universal loan of 70,000 yuan.

　　How on earth did all this happen?

　　Reduction of criminal modus operandi

　　Step 1: Hit the database to get all kinds of account information.The so-called "library collision" means using software to try a high probability digital sequence. Using this simple and rude method, the user’s network identity, online banking account number, mobile phone business hall and other accounts can be seen at a glance. Insiders said: "The speed of library collision is very fast, at least thousands per minute. If some good equipment is used, the efficiency is higher and the success rate is above 50%."

　　Step 2: Open SMS storage and SMS interception services to obtain verification code.This is the most critical step. After the opening of this service, the dynamic verification code to ensure the safety of landing has successfully become the bag of criminals.

　　Step 3: Open the physical SIM card.At this point, criminals can pretend to be victims and apply for 4G card replacement service in the online business hall. For the convenience of the people, some operators can express the card directly to the designated address.

　　By intercepting short messages and copying SIM cards, fraudsters can "do whatever they want".

　　As we all know, many important services rely on mobile phone authentication. If you back up the SMS to the server synchronously, it will increase the exposure opportunity. Once the service password of the online business hall is stolen, or the login permission of the cloud service is stolen, it is equivalent to "swimming naked".

The loopholes in the unpopular business are targeted by scammers.

　　The "Research Report on the Trend of Online Fraud in 2016" released by the anti-fraud reporting platform "Hunting Network Platform" proposes that since 2016, online fraud has mainly shown several obvious characteristics:

　　Mobile phone cards have become new theft targets;

　　Jump to the phishing website by using short URL and weiyun sharing link;

　　Well-known recruitment websites and voice platforms for open recruitment;

　　A phishing website that is difficult to distinguish between true and false;

　　The implementation of precision fraud;

　　Fraud professionalism is getting higher and higher;

　　Using loopholes in new business and unpopular business to commit fraud;

　　Use cloud disk and synchronization software to steal information.

　　Among them, the loopholes in mobile phone cards and unpopular business are mentioned.

　　Security experts suggest that we should develop good online habits, don’t click unfamiliar links, don’t fill in our personal information in the website interface with unknown security, and regularly modify the password of social accounts to avoid information such as mobile phone contact information being leaked; Improve safety awareness, develop good habits of using mobile phones, and avoid being infected by mobile phone viruses.

　　Photo courtesy of vision china

　　Beauty cosmetics guide to avoiding pits

　　Reporter Jin Feng

　　If you want something beautiful, how can you do it without skin care and makeup? In the eyes of many beauty experts, today’s skin care and makeup process is not just as simple as "washing your face and applying a cream", but involves a series of steps such as cleansing, toner, cream and essence.

　　Before these operations, the quality of the product is the most important thing. In order to identify the quality of the product, there are various methods circulating on the Internet: "Facial cleanser is baked with fire, and if it is splashed with oil or baked more and more like yogurt, the safety factor is not high." "Shake toner, if there is less foam, it means less nutrients." "Put salt on lipstick and rub it. If there are black particles, it means that the content of lead and mercury exceeds the standard, never buy it. … Can these seemingly simple "earthworks" help us polish our eyes, and how can we choose the products that suit us?

　　Improper operation: baking facial cleanser with fire and spilling oil are not safe.

　　Positive solution: oil spills are caused by oily components or emulsifiers.

　　"Roasting with fire will spill oil, or the more it is roasted, the more it looks like yogurt, which does not explain the quality of facial cleanser." Chi Bo, a professor at the School of Food and Light Industry of Nanjing University of Technology and the State Key Laboratory of Material Chemical Engineering, told the Science and Technology Daily reporter that splashing oil when baking facial cleanser with fire can only prove that there are oily ingredients or emulsifiers in facial cleanser.

　　Chi Bo said that some facial cleansers with strong cleaning power and more soap-based surfactants will add some grease or emulsifier. Grease can reduce the degreasing power of soap-based surfactants and make facial cleansers softer to use. This facial cleanser will spill oil if baked with fire, but it does not mean that it is unsafe to use this facial cleanser.

　　As for why facial cleanser is baked more and more like yogurt, it is related to the formula of facial cleanser. Chi Bo said that some facial cleansers have high fineness, and the water evaporates after baking, and the molecular structure of the emulsifier has not been destroyed, so it will be very sticky, but this can only prove that its emulsification system is relatively stable and the facial cleanser will be stored for a relatively long time.

　　Since the method of identifying the quality of facial cleanser by fire roasting is not reliable, how to judge the efficacy of facial cleanser? "After using a good facial cleanser, the face is not tight." Chi Bo said, "In particular, it is not recommended for people with sensitive skin to use facial cleanser that makes the skin feel tight, because it will remove the oil that acts as a barrier on the skin surface."

　　Xu Yang, deputy chief physician of jiangsu province hospital Dermatology Department, also said that the main function of facial cleanser is cleaning. After cleansing, the skin is not tight, moist and dehydrated. If you want to moisturize the skin, you might as well use facial cleanser containing moisturizing ingredients such as glycerin and allantoin.

　　In addition, the pH value of facial cleanser is preferably weakly acidic. "The pH value of skin is about 4.1— 5.8, and the pH value on the market is 6-mdash; Facial cleanser between 7 can be used, and the pH value can be measured with test paper. Although the degreasing of alkaline or soap-based facial cleanser is better, if it is too alkaline, it may affect the pH value of the skin. " Xu Yang said that after the change of skin pH value, it will cause changes in skin flora. If the pH value increases, it will form an environment conducive to the growth of some skin bacteria such as propionibacterium acnes, thus increasing the probability of acne on the skin.

　　Chi Bo suggested that for people with oily skin, you can use soap-based facial cleanser containing dodecyl and laurate, but you should also beware of excessive cleaning and damage to skin oil. Excessive cleaning will make the skin dry and tight, and it will also open the pores completely, which will increase the chance of contact with germs and lead to skin allergies. People with neutral and sensitive skin are more suitable for facial cleanser containing amino acids and olive oil lipids.

　　Inclined operation: shake the toner, and there are many nutrients in the foam.

　　Positive solution: the content of surfactant determines the amount of foam

　　After washing your face, especially in hot summer, pat a little toner on your face, and a refreshing feeling will come to your face. So how to identify the advantages and disadvantages of toner? Some netizens suggested shaking the toner. If there is less foam, it means less nutrients. Is that true?

　　"The content of nutrients has nothing to do with the amount of foam." For this method circulating on the Internet, Chi Bo said that many ingredients in the toner will not produce foam, such as vitamin C, plant extract, salicylic acid and so on.

　　Xu Yang said that the ingredients in toner are both water-soluble and fat-soluble, such as hyaluronic acid and fruit acid, which are water-soluble ingredients, and glycerol and salicylic acid, which are fat-soluble. Surfactants need to be added to dissolve fat-soluble ingredients in water. Surfactants can cause foam when shaking, but surfactants do not affect the nutrition of toner.

　　Chi Bo further introduced: "In the production of toner, sometimes in order to dissolve essence and essential oil in water, it is necessary to add surfactant, which can increase the surface tension of the liquid, make all the substances evenly blend and form an oil-in-water system, so that various substances are not easy to delaminate and the storage time is longer."

　　How much foam you shake out can’t judge the substance content, so how to choose the toner that suits you?

　　Xu Yang said that the function of toner is mainly to moisturize and soften the stratum corneum. However, the use of toner should vary from person to person. People with oily skin can use some toner that softens the cuticle or contains alcohol. For people with sensitive skin, it is not recommended to use toner containing alcohol, fruit acid and salicylic acid easily. "Fruit acid and high concentration salicylic acid have exfoliating effect, etc. It is not recommended for people with thin cuticle." She suggested that for people with sensitive skin, if you can’t identify which toner is useful to you, you can use lotion or moisturizer directly without caution.

　　Inclined operation: the emulsion enters the water, but floats on the water surface and contains oilstone ester.

　　Positive solution: Sinking and floating surfaces are mainly determined by density.

　　An emulsion that looks as pure as milk is moisturizing and moisturizing. If a few drops are squeezed and dissolved in water, some emulsions float on the water surface and some emulsions sink into the water. Some emulsion identification methods circulating recently believe that the emulsion floats on the water surface, indicating that it contains oleoresin, which will harm the skin. Is this statement reliable?

　　Regardless of ups and downs, it can’t prove whether the emulsion will harm the skin. Xu Yang said that emulsion is generally composed of oil, emulsifier, preservative, perfume, excipient for adjusting pH value, etc. The density of the emulsion is determined by different preparation formulas and processes, and whether the emulsion floats on the water is determined by the density of the emulsion. If the density is greater than water, the emulsion will sink, otherwise it will float on the water. However, it can’t be said in general that the emulsion floating on the water will hurt the skin, which depends on the specific components and proportions.

　　Chi Bo believes that emulsions containing more oils are easier to float on the water surface. Most of these oils are light oils, such as mineral oils. The amount of oils will affect the skin feel and moisturizing strength of emulsions. Healthy skin is water-oil balance, and the best way to keep skin healthy is to protect the barrier function of skin. Too light and too thick emulsion is not suitable.

　　If you want to choose a suitable emulsion, you can also pay more attention to the ingredient list. Xu Yang believes that the most important function of lotions and creams is moisturizing. If you need anti-aging, you can choose an emulsion with substances such as alcohol A, vitamin C, vitamin E and peptides. Sensitive skin needs some emulsions that have anti-allergic effect and can repair the water-oil barrier, such as those with ceramide, purslane extract and licorice extract, which have certain anti-inflammatory effects. The emulsion containing vitamin C, arbutin, tranexamic acid and other substances is suitable for people who need whitening. Salicylic acid, fruit acid, almond acid and other substances can help fine pores and fight acne.

　　Oblique operation: rubbing salt on lipstick turns black, indicating that it contains lead and mercury.

　　Positive solution: The content of related substances can only be detected after nitration with strong acid.

　　Choosing a powerful lipstick will not only make your lips full and shiny, but also make your whole face feel makeup. Some netizens said, put salt on lipstick and rub it. If there are black particles, it means that the lead and mercury content exceeds the standard, so don’t buy it.

　　In this regard, Qu Mei, a senior engineer of the National Cosmetics Quality Supervision and Inspection Center, responded: "Not reliable." One of Qu Mei’s daily work is to check the quality of all kinds of cosmetics.

　　She said that whether the quality of a lipstick meets the standard needs to be reflected by its lead, arsenic, mercury, cadmium and total number of colonies, mold and yeast, Pseudomonas aeruginosa, Staphylococcus aureus, Escherichia coli and other conventional indicators. To complete this detection process, it needs to go through a set of chemical experiments.

　　"When testing, we weigh the lipstick, add strong acid, and then heat it with an electric furnace. The strong acid will fully decompose the chemical composition of lipstick. Then put them in a high-temperature boiling furnace and burn them for several hours to remove all the organic substances in the lipstick, leaving inorganic substances. After dissolving inorganic substances, the contents of lead, arsenic, mercury and cadmium in cosmetics can be detected by atomic absorption or atomic fluorescence. Therefore, it is impossible to decompose lead and mercury just by adding salt at room temperature. " Qu Mei told the Science and Technology Daily reporter that lead, arsenic, mercury and cadmium are all prohibited ingredients in the production of cosmetics. The prohibited mercury can make the skin appear whitening in the short term, but lipstick has no short-term whitening demand, so there is no need to add it. The test results of cosmetics center for many years show that no samples of lipstick containing excessive mercury are found, so consumers don’t have to worry.

　　What are the black particles produced by the friction between salt and lipstick in the online video? Chi Bo said: "Black particles may be caused by sodium chloride destroying the paste system of lipstick, which changes the internal components. However, some merchants will not write all the ingredients in the ingredient list, and the composition of black particles is not easy to judge. "

CCTV News:Wulanchabu, which has the reputation of "Potato Capital of China", is located in the yinshan mountains, with large temperature difference between day and night and abundant sunshine. It is a golden potato planting belt, and its output accounts for nearly half of that of Inner Mongolia Autonomous Region. In these two days, Chayou Houqi in Wulanchabu ushered in a bumper potato harvest.

Reporter Yuan Yi:Do you think the potatoes in my hand are different from what I usually see? Its skin is red, and its name is "Houqihong". There is Ulan Hada volcano in Chayouhouqi where we are located, and these potatoes grow at the foot of the volcano. These potatoes can be said to be "drinking" volcanic magma mineral water and "enjoying" the sufficient sunshine at 41 north latitude.

Reporter Yuan Yi:Potatoes taste really good. Now the potatoes here have entered the harvest period, and harvesting potatoes is also very knowledgeable. Potato skins are thin and easy to be scratched, so they are all sorted manually. The colors of these bags are different. Look, this big sister’s bag is white, and the potatoes in it are quite big.

Farmers:Generally, it is more than three or two.

Reporter Yuan Yi:Smaller potatoes like this will be put in yellow bags.

Reporter Yuan Yi:How much can I charge a day?

Farmers:More than 200 bags.

Reporter Yuan Yi:Collecting potatoes in this field depends on unity and cooperation, and the separation of all the way is another harvest scene. The potatoes planted in this nearly 700-mu field are mainly used for starch processing. This working combine harvester works from turning the soil, shaking the soil and bagging in one go. From a distance, this big guy seems a bit heavy, but from a shooting perspective on the machine, we can see that the potatoes are spinning rapidly on the conveyor belt, and its efficiency can reach 5 mu per hour.

Although the seed potato is small, it undertakes the heaviest task, and one can sell for 3 to 50 cents, because it determines the yield of potatoes.

In addition to deep cultivation of potatoes, extending the industrial chain can double the price of potatoes. Here are all products processed with potatoes, including potato chips and environmentally-friendly disposable lunch boxes. At present, the total value of the whole potato industry chain in Inner Mongolia is 13 billion yuan, so it can be said that "small potatoes" have become the "Jin Doudou" for farmers to increase their income and get rich.

Hello, Spring.

Spring is the preface, and everything is harmonious.

Copper beam in spring

Looking up is full of stars and flowers

Plum blossom, cherry blossom, begonia,

Acacia, rape flower … …

exactly

The fafa of the copper beam is all open

Let’s go out and embrace spring together ~

Beautiful plum blossoms in spring.

As soon as spring comes, the romantic flower viewing season will come! In a plum blossom base in Xilai Village, Nancheng Street, Tongliang, thousands of plum blossoms are in full bloom, and the pink and tender flowers are swaying in the wind. From a height, it looks like a pink ocean, warm and romantic.

Under the irradiation of the warm sun in spring, the petals are particularly gorgeous. The spring breeze blows, the flowers sway with the wind, and the petals fall with the wind, which is beautiful. The blooming plum blossoms also attract many tourists to punch in and enjoy the flowers and feel the pink romance that belongs to spring alone.

Walking through the forest, you can see the pink flowers connected into a whole piece when you look up. Everyone who comes to enjoy the flowers is looking forward to meeting the beautiful spring scenery hidden in each flower.

According to reports, the natural flowering period of Meirenmei has been open from top to bottom since the first flower in March. Due to different regions and climates, the flowering period can last from late March to mid-April.

Cherry blossoms are full of spring.

At present, with the temperature rising, 6,000 mu of cherry flowers in Shuangshan Town, Tongliang District are in full bloom, attracting tourists.

Looking around, patches of cherry flowers stretch from the foot of the mountain to the top of the mountain, clusters and clusters, densely covered with branches, like white snow, beautiful.

Visitors who come to enjoy the flowers stroll along the path among the flowers, breathe the fragrant fragrance and enjoy the beautiful scenery in spring.

It is understood that Shuangshan Town in Tongliang District is known as the hometown of cherries, and it is a well-known "hometown of small fruits". Among them, Jianxin Village is the core area of cherry planting, with more than 10 varieties such as white cherry, cinnabar cherry, Chinese red cherry and black pearl cherry, and the flower viewing period will last until the middle and late March.

Begonia blossoms at the right time.

In Xue ‘an Park in Tongliang City, begonia flowers are blooming in the warm spring sun, and hardworking bees are dancing on the petals, adding infinite interest to the brilliant spring.

In the park, some citizens who come to enjoy the flowers use mobile phones and some use professional cameras to record the intimate "encounter" with the flowers.

Acacia limited in spring

"The Little Yellow Flower of the Story" has been blooming brilliantly in Yuanxiang Avenue recently, and clusters of bright and cheerful acacia flowers have made spring bright and cheerful.

Clouds of small flower balls are fluffy and golden, like a warm little sun, wrapped in green leaves, pouring down the enthusiasm of spring.

Beautiful agreement of rape flower

Little friends, you can see the "Rape Flower Sea" without going out of the city! Beside the Huaiyuanhe Community Sports and Cultural Park in Tongliang, a piece of rape blossoms are dazzling, like golden waves, and the waves roll together with the spring breeze, which makes people intoxicated.

Bees are busy collecting honey among the flowers, which adds a bit of movement and vitality to this spring picture.

Never brushed the flowers in March with my own hands

How dare you say that you have appreciated the beauty of spring?

Little friends

Invite three or five friends

Have a romantic date with spring!

Original title: There are many kinds of flowers, and the recent copper beams contain a very high amount of "spring"!

Editor: Wang Guangjian Editor: Zheng Yalan Audit: Song Yan