BEIJING, Beijing, September 27 (Ma Xueling, Lu Chunrong) On the 27th, there was strong wind and cool weather in Beijing. With the cold air heading south, the temperature in most parts of central and eastern China will generally drop in the next few days, which also makes the hot topic of "Crying in the Winter" once again appear on the Internet. So, will you really cry this winter?

　　Beijing gale cooling: it is estimated that the minimum temperature of level 7 gust is 12℃

　　This morning, there was a strong wind in Beijing, which made me feel cold.

　　China Weather Network reported that due to the influence of cold air, the northern wind began to take over the sky of Beijing at 4 or 5 o’clock this morning. According to meteorological monitoring, as of 5: 30 this morning, gusts of magnitude 6 or above have appeared in Haidian Station, Chedaogou, Xiangshan, Bei ‘an River, Fenghuangling, yongfeng middle school and Minzhuang.

　　The Beijing Meteorological Observatory issued a weather forecast at 6 o’clock today: it will be cloudy and sunny during the day, with a northerly wind of about five and a gust of about seven, with a maximum temperature of 23 C; It’s sunny at night, and the north wind turns from level 4 to level 23, with a minimum temperature of 12℃. In the gale blue warning, pay attention to wind protection and prevent falling objects.

　　At 17: 00 the day before, the Beijing Meteorological Observatory issued a blue warning signal for strong winds. It is estimated that there will be northerly winds of Grade 4 and 5 from north to south in Beijing from 4: 00 to 20: 00 on the 27th, and the gust can reach about Grade 7.

　　Cold air goes south in a big way, and autumn tigers turn into paper tigers in seconds.

　　In addition to Beijing, this morning, most parts of Inner Mongolia also experienced significant cooling, with the cooling rate in some areas exceeding 10℃ and the temperature falling below 5℃.

　　According to the news released by the Central Meteorological Observatory this morning, it is estimated that the temperature in most parts of central and eastern China will drop by 4 ~ 6℃ from north to south from September 27th to 29th due to the influence of cold air, with the temperature drop in the south-south area of eastern Inner Mongolia and the south-central part of northeast China reaching 8 ~ 10℃. There are 5 ~ 6 winds in parts of central and eastern Inner Mongolia, southern Northeast China, eastern North China and eastern Huanghuai.

　　Under the influence of cold air, the highest temperature in southeastern and northeastern Inner Mongolia generally dropped to around 15℃, and in some areas it was only around 10℃. On the 28th, the lowest temperature in eastern Inner Mongolia and Heilongjiang will drop to around 0℃. The highest temperature in North China has generally dropped by 20℃ in the early days, and autumn is getting stronger.

　　With cold air heading south and typhoon Miyu landing, the temperature in the south of the Yangtze River and South China will drop rapidly from 28th, and the highest temperature in most parts of the south of the Yangtze River and Guangdong will drop below 30℃. The hot weather will fade rapidly, and the autumn tiger will turn into a paper tiger.

　　Will you cry this winter?

　　For this windy and cool weather, some netizens said, "An autumn rain and a cold, in fact, it is nothing to cool down now. This winter, we may be frozen into dogs."

　　The reason why netizens have the above concerns is because of a word recently swiped — — La Nina.

　　The word "LaNina" comes from Spanish, originally meaning "little girl", which refers to the phenomenon that the sea surface temperature in the equatorial, Middle East and Pacific Ocean continues to be abnormally cold. If the 3-month moving average of SST anomaly is lower than -0.5℃ and lasts for at least 5 months, it is judged as a La Nina event.

　　Monitoring shows that in August 2016, the SST anomaly index in the equatorial Middle East Pacific was -0.53℃. According to the National Climate Center of China Meteorological Bureau, the equatorial Middle East Pacific entered La Nina state in August.

　　Li Xiaoquan, chief meteorologist of China Weather Network, said in an interview with Zhongxin. com (WeChat WeChat official account: cns2012) that it is still early in winter, and the authoritative meteorological department has not given the final forecast figures. It is still inconclusive whether La Nina will occur this winter.

　　"But now that we have entered the La Ni? a state, La Ni? a events may occur this winter. According to relevant analysis, in general, the probability of being cold this winter is greater." Li Xiaoquan said.

　　How powerful is La Nina?

　　According to China Weather Network, one of the impacts of La Nina event on China’s climate is that the temperature may be low in winter, which is prone to cold winter. Statistics show that since 1954, in the years affected by La Ni? a event, the proportion of cold winter in China has exceeded 80%.

　　For example, in the years affected by La Nina, the winter of 1954 was the coldest one, and the temperature was 2.95℃ lower than normal.

　　For another example, in early 2008, the La Nina incident was one of the important behind-the-scenes "pushers" of the once-in-50-year freezing rain and snow disaster in southern China.

　　According to regional statistics, in La Nina, the proportion of cold in winter in Tibet was the lowest, at 50%. In the northwest, southwest, south China and south China, it is as high as 80% or more.

　　Will La Nina definitely lead to a cold winter?

　　Will La Nina definitely lead to a cold winter? Li Xiaoquan said that normally, when La Nina happens, China will be colder in winter, but it doesn’t mean that it will enter the cold winter, but the probability of entering the cold winter is higher, especially in the southern region.

　　"La Nina came last year, which will make winter cold, but it doesn’t mean it will be particularly cold. It can be seen that some years have entered the cold winter, which is mostly related to the La Nina phenomenon, but it is not La Nina that will definitely enter the cold winter. "

　　As it said, it was also the winter of 1998/99 when the super El Ni? o turned to La Ni? a, but China experienced a warm winter.

　　China Weather Network reported on September 22nd that the equatorial Middle East and Pacific Ocean has entered La Nina state, but it has not reached the standard of La Nina event. China Meteorological Bureau will continuously monitor the development of La Nina.

　　[Car History] When it comes to its classic models, I’m afraid there is no one who doesn’t know the name except the familiar ones. The Beatles laid a solid foundation for the Volkswagen brand, and Dave became the spiritual and material double pillar of the Volkswagen Group. Just like the popular saying that "with golf (), there will be all models of the public", golf has become synonymous with the public. Since its birth in 1974, after 39 years of development, today’s golf has evolved into the seventh generation. Although most people have already memorized the history of golf, it doesn’t prevent you from revisiting the legendary development history of this Volkswagen classic model again, and maybe you can gain something new.

---

The background of golf: replacing the exhausted Beetle (Volkswagen EA-276 prototype)

　　Although the Beetle has brought great honor and benefits to the public, it has not changed much since it was officially born in 1938. At the end of 1960s, the sales volume of the Beetle dropped sharply. Volkswagen knew that the exhausted Beetle could not meet the people’s demand for the "national car" in terms of technology and the utilization of the interior space, and the successor to develop the "national car" was officially put on the agenda. In 1969, two prototypes, EA-266 and EA-276, were born one after another. Because EA-266 was placed in the lower rear seat, it was quickly eliminated by the noise and smell from the engine, while EA-276 with layout was successfully promoted. The car was equipped with a 1.5-liter horizontally opposed four-cylinder engine with 44 horsepower, and its square shape was probably not very pleasing. This is the prototype of Volkswagen Golf.

Note: Many people mistakenly think that the name of Golf comes from Golf. In fact, the naming method of Golf follows the consistent style of Volkswagen, that is, many of its models are named after the wind, as we know, Santana and others, and Golf comes from a warm current in the Gulf of Mexico.

---

The First Generation Golf Mk1(Typ 17)——1974-1983
Classic, the first "hatchback"

　　In May 1974, the first generation of golf officially entered people’s sight. Compared with the slightly rigid shape of EA-276 prototype, the "origami" design concept put forward by Italian car designer Giorgetto endowed the first generation of golf with an indelible classic shape. Maybe you don’t like its square-headed, square-brained shape, but when you look at it again today, you will find that this simple line is so intriguing. The whole plastic air intake grille is inlaid with two round headlights, and the front bumper hanging on the front of the car is shaped like a chopstick. Although it is a new "national car", chrome decoration is still full of air intake grille, bumper edge and body waist line. (Click to enter the biography of Giorgetto, the master of automobile design)

　　The first generation golf adopted the same hatchback shape as the prototype EA-276, and the concept of "hatchback" was first applied by golf and introduced into the field of automobile design. Compared with the prototype, the angle of the trunk cover of golf is more inclined. "Chopsticks" are always a pair, not one. Except for the turn signals on both sides of the front bumper, the front and rear bumpers are strikingly similar in size and shape, and the prominent wheel eyebrows make their simple shape have a sense of hierarchy. The first generation of golf is divided into two types: two-door hatchback and four-door hatchback. Taking the golf hatchback version as an example, its vehicle size is 3705mm long, 1610mm wide, 1395mm high and 2400mm high, and its weight is only 790kg.

　　The interior design of the first generation golf seems a bit too simple as its modeling. The Volkswagen "Wolfsburg" logo was placed in the center of the two-spoke steering wheel. The left side of the double-barrel instrument panel was not a tachometer, but a "disguised" clock. The water temperature and fuel gauge were located at 12 o’clock and 6 o’clock respectively, and the right side was a speedometer. The only thing that can make people shine in the car is the silver plaque on the center console. A large area under the T-shaped area of the center console has been ruthlessly wasted. Interestingly, the gear sign is placed above the cigarette lighter near the co-pilot’s side. For beginners, this design will inevitably make people crazy.

　　The first generation of golf adopts the structure of front and back half. Compared with the previous "national car" Beetle, golf has been greatly improved in maneuverability and practicality. The configuration of the first generation golf can only be considered enough. All you can see in the car are simple and practical configurations such as radio, air conditioner and hand-cranked window. In addition, Volkswagen also equipped the first generation of golf with front wheel disc brake system and rear wheel drum brake system. These configurations may not be worth mentioning at present, but as the successor of the Beatles, the overall quality of golf is still satisfactory.

　　In terms of power, the first-generation golf, which was originally launched, was only equipped with a 1.1-liter inline four-cylinder engine, with a maximum of 50 horsepower and a maximum of 78 N m. Since then, Volkswagen has successively launched golf models with 1.3 liters, 1.5 liters, 1.6 liters, 1.7 liters, 1.5 liters and 1.6 liters. Among them, the 1.6-liter inline four-cylinder gasoline engine has a maximum power of 86 HP (63kW)/5600rpm and a maximum torque of 127 N m/3200 rpm, which is matched with the engine at 4, 5 and 3 speeds.

　　In March, 1975, the first generation of sports golf model-Golf GTI appeared, and it was officially listed in June, 1976. The first generation of GTI also has two models, three-door and five-door hatchback, for consumers to choose from. The original intention of GTI is to let consumers enjoy driving even if they buy economical cars. In order to be different from ordinary golf, GTI, as a sports model, has made some optimization in appearance details, the most obvious of which is a circle of red decorative lines on the periphery of the front air intake grille, with a black Volkswagen logo in the center, the "GTI" on the side is particularly conspicuous, and the front and rear bumpers are also chrome-plated. At the same time, the plastic black spoiler under the front of the car complements the black wheel eyebrows, which further highlights the exclusive sense of GTI.

　　Volkswagen has rendered the sporty atmosphere of the first generation GTI interior to the extreme. The monotonous two-spoke steering wheel on the regular version was replaced by a three-spoke competitive steering wheel with the logo of Wolfsburg. What about the clock on the left side of the original dashboard? For GTI, which pursues sports, the tachometer is more pragmatic. In order not to destroy the overall color of the interior, the silver center console panel has also been changed to black. Before, the sealed part under the center console was changed into a storage space. The oil temperature gauge on the left side below also reminds you at all times that this is a sporty car, and the forgotten clock is placed on the right side of the oil temperature gauge. The most exciting thing for fans is the Golf ball-shaped stopper. Is this to match the name of Golf? Who cares! What fans are after is an excellent feel.

　　A sporty appearance alone is definitely not enough for fans to pay for it willingly. The first generation GTI is equipped with a 1.6-liter inline four-cylinder naturally aspirated fuel injection engine, with a maximum power of 110 HP (81 kW)/6,100 rpm and a maximum torque of 140 N m/5,000 rpm. For a GTI weighing only 810kg, its acceleration time of 0-100km/h is only 9.2. Low vehicle weight, solid chassis and strong power make GTI known as "". With the success of the first generation of golf GTI, other manufacturers have also launched their own "small steel cannon" models, and golf has once again become the leader of the new trend in the industry.

　　The original intention of Volkswagen to launch golf GTI is only to participate in the competition. Volkswagen originally planned to produce 5,000 golf GTIs to meet the qualification of production cars stipulated by the competition. I never thought that the first generation of golf GTI would be sought after by fans as soon as it was launched, so Volkswagen continued to increase production to meet the market demand for this "small steel gun". Since its birth in 1975, the first generation of golf GTI has produced about 530,000 sets, which has since established GTI’s unshakable position.

　　As the sales of the first generation of golf are rising, it has increased the confidence of the public in developing new models. In 1979, the golf convertible version derived from the first generation of golf was officially unveiled. The birth of the golf convertible made people realize that the original economical car can be so romantic. The first-generation golf convertible version uses a soft-top convertible that can be folded manually, and the horizontal position of B-pillar can effectively increase the strength of the whole vehicle. Volkswagen has made some modifications to the front and rear bumpers of the first-generation golf convertible version, and the black plastic decoration added to the rear license plate position makes the rear of the car look less monotonous.

　　In 1975, Volkswagen introduced the first generation of Golf to the North American market and assembled it in the Volkswagen westmorland factory in the United States. The American version was named Rabbit instead of Golf. In order to comply with safety regulations, Rabbit has adopted an "extended" bumper, which is also a major feature of European models entering the North American market. Due to the use of soft suspension and too cheap materials, the quality of Rabbit is extremely unstable, which also makes the German public angry. In 1980, North American Volkswagen introduced a modified model of Rabbit, which changed the original round headlights into a square style, while the convertible version of Rabbit still used round headlights.

　　In 1981, Volkswagen launched the Rabbit version, a derivative model of Rabbit. The car adopts a double-door design, and the wheelbase is lengthened and then equipped with a rear cargo compartment. If you are used to the ordinary version of the car and look at the pickup version, you will find it very different. The dimensions of the Rabbit pickup truck version are 4380mm long, 1640mm wide, 1490mm high and 2625mm wheelbase. In 1983, Volkswagen introduced Rabbit GTI. Unlike Golf GTI, Rabbit GTI equipped with a 1.8-liter inline four-cylinder engine has only 91 horsepower (67kW), which obviously does not meet the definition of "small steel gun". Rabbit GTI exported to Canada is all made in Germany, equipped with a 110 HP (82kW) 1.8-liter inline four-cylinder engine.

　　In 1983, Volkswagen introduced the first generation of small modified golf models. The most striking feature of the modified golf is the "four-eye" headlights, which are more full in taillight style and more in line with the trend at that time. Interestingly, the first generation of golf convertible was not modified until 1988. Except for the four-round headlights, the new bumper with the same color as the car body is more full, and the application of side skirts makes the visual effect of the whole car lower. Many improvements have made the modified golf convertible look energetic.

　　Compared with the North American version of golf, the South African version of golf-Volkswagen Citi is even more "wonderful". The car has three power combinations, namely 86 horsepower 1.4 liters, 102 horsepower 1.6 liters and 124 horsepower 1.8 liters in-line four-cylinder engines. From 1984 to 2009, it was officially discontinued. After repeated "face-lifting" production, although the interior design of Volkswagen Citi keeps pace with the times, its appearance will always maintain the original essence of the first generation of golf, and the Rabbit pickup truck model in North America market was named Caddy for production in South Africa. During the 25-year production cycle, a total of 377,484 Volkswagen Citi rolled off the production line. In Mexico, the first generation of golf was named Caribe for sale. From its birth in 1974 to its discontinuation in 1983 (Citi didn’t discontinue production until 2009), the first generation of golf sold a total of 6,780,050 sets worldwide. Such impressive sales laid a solid foundation for its future development, and the new "national car" also gained a firm foothold.

On January 10th, the financial sector reported that Foton Motor announced that in order to effectively prevent, timely control and resolve the financial business risks of the company and its holding subsidiaries in BAIC Group Finance Co., Ltd. and ensure the safety and liquidity of funds, the financial business risk disposal plan was formulated. The financial business risks in the plan include deposit risk, credit risk of financial companies, compliance operation risk and reputation risk. The Company has set up a leading group for financial risk prevention and disposal, which is responsible for the prevention and disposal of the risks of funds associated with the Company and financial companies. The leading group is headed by the chairman of the company, with the chief financial officer as the deputy head. Other members include the secretary of the board of directors, the heads of the financial planning department, the audit department, the legal department and the financial management department. The office of the leading group is located in the financial planning department, with the company’s chief financial officer as the office director and the chief financial planning officer as the deputy director, responsible for timely monitoring and evaluating the financial company’s business qualifications, business and risk status, and starting the emergency response plan according to the emerging risk status.

The recent Guangdong has puzzled the friends.

Look at the red feather shirt, thinking it’s still autumn.

Seeing the fog, I thought it was spring.

Look at the plum blossoms in full bloom, a scene of winter.

Look at the sunshine, it’s so hot that long sleeves are rolled into short sleeves.

Shuttle freely in spring, summer, autumn and winter

Guangdong goes online in rainy and foggy days

"Back to Nantian" came early?

According to the forecast of Guangdong meteorological department on January 8,

Affected by weak cold air with precipitation

From now until the 11 th, Guangdong may appear

The effect of "false return to the south sky" in clouds and fog

But this weather effect is not a warm and humid air counterattack.

Cause that dew point temperature of the air to be higher than the ground temperature.

So it’s not really "going back to the south"

Rainy and foggy weather may lead to poor visibility.

Pay attention to traffic safety.

It is estimated that due to the supplement of weak cold air, the temperature in the whole province will drop slightly again from today to 11, and it will be cold in the morning and evening.

Cold air arrival

What will the weather be like in Foshan in the future?

Today, weak cold comes as promised.

There will still be cold air supplement in the next two days.

Mainly cloudy

It’s cold in the morning and evening and warm in the daytime.

I suggest you dress in onion style.

Specific weather forecast in Foshan

January 11th: cloudy and cloudy, 14℃ ~ 22℃;

January 12: cloudy, 15℃ ~ 24℃;

January 13th: cloudy and cloudy with light rain locally, 14℃ ~ 21℃;

January 14th: cloudy with scattered light rain, 14℃ ~ 20℃;

January 15th: It will be cloudy and sunny, 15℃ ~ 24℃.

Weak cold air is active

Guangdong maintains cool and warm weather for a while.

The temperature rises and falls

People’s thermoregulation function is difficult to adapt.

It is necessary to strengthen warm-keeping measures and maintain a healthy diet.

Don’t let the flu take advantage of it

The best time to watch mercury

Mercury will welcome the first westward distance in 2024.

As the innermost planet in the solar system, Mercury will have seven large distances this year, of which the first large distance to the west appears on January 12th, and the 13th is the best time to watch Mercury in Foshan from 6: 26 to 46. If the weather is fine, citizens can look for the beautiful figure of Mercury with their naked eyes or binoculars at low altitude to the east during this time.

Original title: "Back to Nantian" is coming? The Meteorological Observatory responded … You can still see this star in fine weather! 》

Read the original text

　　CCTV News:Pay attention to the weather during the New Year holiday. According to the news of China Meteorological Bureau yesterday, during the New Year’s Day holiday in 2018 (December 30 to January 1), most parts of the country are mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　

　　The Central Meteorological Observatory predicts that during the New Year’s Day holiday in 2018, most parts of the country will be mainly sunny and suitable for travel; There will be rain and snow in parts of the northeast and southwest, and strong winds and cooling may occur in the central and eastern regions due to the influence of cold air.

　　During the period, on the 30th, due to the influence of cold air, the temperature dropped by 4 ~ 8℃ from west to east and from north to south in eastern China, and it was 10℃ in some areas. There are 4 ~ 6 northerly winds in the Yangtze River and most of its northern areas; From 31st to 1st January, there was light snow in the eastern and northeastern parts of Inner Mongolia, with moderate to heavy snow in the eastern part of Northeast China. There is light rain (light snow at high altitude) in southwest China, western South China and western Jiangnan, and precipitation is scarce in most other areas.

　　Cold air strikes: the smog in Huanghuai, North China will improve, and there is moderate to heavy snow in the northeast.

　　The Central Meteorological Observatory predicts that the foggy and hazy weather in North China, Huanghuai and other places will be the heaviest in this round on the 29th.The Central Meteorological Observatory issued a foggy orange warning at 6: 00. On the 30th, affected by cold air, the air quality began to improve. As the cold air continues to move southward, the areas with high temperature in China will gradually return to normal level.

　　When cold air strikes, the smog will gradually weaken from north to south.

　　This morning, some parts of Beijing were caught in heavy fog, with low visibility, and some expressways were closed for a time. In Shandong, at 6 o’clock this morning, the Shandong Meteorological Observatory issued a foggy red warning. In some areas of Liaocheng, Dezhou, Binzhou, Dongying, Jinan, Zibo, Weifang, Jining, Zaozhuang and Rizhao, the visibility is less than 50 meters.Affected by bad weather, as of 9: 00 am, more than 300 toll stations of G2 Beijing-Shanghai Expressway, G20 Qingyin Expressway and other expressways were temporarily closed.

　　In addition, from the morning of the 29th to the 30th, the atmospheric diffusion conditions in central and southern North China, Huanghuai, Jianghuai, Jianghan and Sichuan Basin were poor, with mild to moderate haze, with severe haze in central and southern North China, central and western Huanghuai and Jianghan. Since the 30th, the North China Plain, Huanghuai and other places have been affected by cold air, and the atmospheric diffusion conditions have gradually improved.Haze weather gradually weakens and dissipates from north to south, but due to the influence of upstream transportation, haze will be aggravated in parts of Huanghuai, Jianghuai, Jianghan and northern Jiangnan.

　　Meteorologists reminded that due to the fog and haze weather,If the public has a travel plan, it is necessary to plan the driving route in advance and check the accessible sections. The public should wear masks and hats when going out. Try to minimize outdoor sports and exercise in haze weather. Wash your face in time after returning home and wash your mouth and nose with normal saline. In some areas, visibility is low due to fog. When driving, you need to turn on fog lights, slow down and pay attention to pedestrians.

　　Tomorrow and the day after tomorrow, there will be heavy snow in eastern Jilin and precipitation in southern Jilin will end, and the temperature will drop.

　　On the 27th, due to the influence of cold air, there were heavy snowstorms along the Tianshan Mountains in northern Xinjiang. Monitoring shows that at 8: 00 am on the 28th, the snow has reached 36 cm. In addition, snowflakes also appear in western Qinghai and eastern Liaoning.

　　The Central Meteorological Observatory predicts that there will be light snow or sleet in northwestern Xinjiang, central and eastern Qinghai, northern Sichuan Plateau and central Shandong from 08: 00 on December 29 to 08: 00 on December 30. There are small to moderate rains in the eastern part of Southwest China, western Jiangnan, western South China, central and eastern Hainan Island and parts of Taiwan Province.

　　Tomorrow and the day after tomorrow, there will be a large range of snowfall in eastern Inner Mongolia, Jilin and Heilongjiang, especially in eastern Jilin.For the snow-poor area of Beijing, Tianjin and Liaoning, there is still basically no possibility of snowfall in this cold air activity. With the southward movement of cold air, it will still be rainy in Jiangnan and western South China tomorrow, but the intensity is generally not strong, mainly light rain, with moderate rain in the local area. It will generally clear up the day after tomorrow, but the air will become dry again.

　　Meteorologists reminded that,There will be snowfall in Northeast China, Inner Mongolia and other places tomorrow and the day after tomorrow. The public should be careful about road snow and ice, and be careful when crossing the road. Affected by cold air, the temperature in most parts of the country will drop again. The public should pay attention to cold and warmth, and be careful of catching a cold.

Beijing business today News (Reporter Jin Chaoli Cheng Liang) Recently, the World Brand Lab’s 2023 Top 500 World Brands list was announced, and 48 China brands entered the list of Top 500 World Brands. At the same time, 35 leading brands such as China Air China, Changhong and Haier Zhijia were selected as "2023 China Brand of the Year Award".

According to relevant analysis, the outstanding performance of domestic enterprises in brand first comes from continuous technological innovation and brand innovation, and constantly injects connotations such as fashion, trend and intelligence into brands, and promotes brand rejuvenation and upgrading, thus building their own industrial ecological moat.

According to the data, the "Top 500 World Brands" is judged on the basis of the brand’s world influence. The so-called brand influence refers to the brand’s ability to open up the market, occupy the market and make profits. According to the three key indicators of brand influence, namely, market share, brand loyalty and global leadership, the World Brand Lab comprehensively scored more than 8,000 famous brands around the world, and finally launched 500 most influential brands in the world.

Fashion is a highly unstable term because it enters the market and disappears. However, some fashion designs come and go for a long time, while others come and go in a few weeks. Therefore, short-term fashion design is an example of fashion.

Fashion literally means: a strong passion for something or a strong and widely shared interest in something, but for a short time. For example, suppose you are obsessed with learning piano, so you buy an expensive piano, attend a famous music school and pay a non-refundable fee for one year. But in the next few weeks, all your enthusiasm for learning piano disappeared, and you left everything. This means that your interest in learning piano has faded.

Fashion is the latest and most popular style in clothes, dresses and behaviors, but the time is short. For example, some fashion designs or behaviors inspired by movies, or celebrities who wear them in fashion shows or parties or in any leisure way, have become popular within a few days. Everyone wants to have this design, but in the next few weeks, people forget it and turn to new fashions. Similarly, the beginning of fashion is very exciting and inspiring, but its journey is very short.

The success or failure of any fashion design or trend depends on many factors, including who designed it, what brand it is, who is/is promoting it, how it is advertised, how society reacts to this fashion trend, the price range of clothes, and so on. However, among them, social acceptance is the most important, which is guided by different motivations that emphasize people’s values and behaviors.

In today’s technologically advanced world, fashion is only a matter of a few hours. This is the world of social media platforms, and someone or something can become popular at the fingertips in a few hours. But how durable is this popularity? It depends on the fashion design and the quality and attractiveness of the fabric.

The consumption culture in today’s world is driven by their desire to own it, which eventually shortens the gap between the rich and the economically turbulent class. So, if they like it, they want to have new fashionable dresses. There are many such examples in today’s world. If you look around, you can easily find people who spend two or three months of their wages on luxury goods that are actually not needed at all.

What is the reason why you suddenly like fashion design and then suddenly don’t like the same design?

In this digital world, touching things with fingers has become popular, and it is really easy to trend fashion design by using different social media platforms. Therefore, if a particular fashion design is endorsed by a big brand, or/and advertised by top movie stars with millions of fans, in this case, under the influence of favorite stars, consumers will not pay too much attention to product quality and price. They just buy it. But within a few days, when people began to use it, they realized the quality, price or comfort of the design. Last but not least, the social response to a particular design. Moreover, if such a reaction is negative, its demand will suddenly drop.

In addition, the pure fact is that no fashion design enters the market forever. In fact, every fashion design has life; Some have a long life span, while others have a short life span. Fashion is a part of a short-term trend, which begins to be popular quickly and then fades out of the market in a short time.