Special feature of 1905 film network Since the broadcast of "One Mind to Pass the Mountain", he has repeatedly "out of the circle" with his character Ning Yuanzhou, which has caused various discussions.

Before the press release, "Liu Yuning, I won’t resist this time" once again became a topic on the hot search. In this message sent to fans, he wrote: "I love Ning Yuanzhou too much" and "(this role) is something I will never have again in my life".

Such feelings and moods can also be clearly perceived in this conversation with Liu Yuning.

The day was the announcement day of "One Mind Close the Mountain". "When I came, I was thinking, how long have I been an actor? Although I have not been filming all the time, it has been five years. " He said with emotion, "The roles and the learning process make me feel that it is all worthwhile."

In the face of controversy and even "bad comments", Liu Yuning admitted that he was not invulnerable. However, from the initial entry against the prejudice of the outside world against "online celebrity" to the completion of the cross-border with a label, he never lost his "indomitable" momentum.

"Try to play every role well and do every job well. I still believe that sentence, and time will give you the answer."

01　Harvest ningyuanzhou

Liu Yuning, who has always dared to say and do, chose "not to resist" this time. Perhaps the reason is just as he said: "I love Ning Yuanzhou too much."

Before meeting this role, Liu Yuning had starred in many different types of characters, large and small, and Ning Yuanzhou seemed to be a staged "destination" for them to reach together at this moment.

Although he’s not as bad as some characters, and he’s not crazy, he’s in line with all Liu Yuning’s imaginations about the versatility of Jianghu chivalrous people.

On the day of the announcement of "One Mind off the Mountain", Liu Yuning specially recalled his career as an actor so far. In this "competitive" industry, he didn’t make too many plans for himself. In five years, he played many roles, large and small, and also studied and grew up with his predecessors and peers in the industry.

At first, Liu Yuning was under pressure when he received the invitation of "One Mind Close the Mountain". "In any job, I have to pass the customs first, because I have to be responsible for him." Facing Ning Yuanzhou, he finally felt that all the accumulation in the past seemed to be preparing for this role.

"I think I’m ready," Liu Yuning said with a smile. "Actually, I can’t say that completely, but this role is too rare. How many favorite roles can an actor meet in his life? I want to try hard, make up my mind and fight for everything. "

　

After "One Mind Close the Mountain" was broadcast, Liu Yuning not only gained affirmation, but also heard different comments from the outside world. He admits that he can’t be "completely indifferent", but he is willing to continue to prove himself with actions.

"I used to think that as long as I kept acting well, I believed that I would meet my favorite role one day." A Thought of Guanshan "made me feel that I had finally taken such a step on the road of being an actor," Liu Yuning said. "I was very, very happy that everyone could finally see my role."　

02　Go back to Liu Yuning.

Liu Yuning seems to have changed, but it has never changed, from its debut to its "popularity" and cross-border. For example, as a "living entertainment" in everyone’s eyes, he still maintains the habit of communicating with fans and netizens through live broadcast.

"It is not rare to be a’ living person’." Liu Yuning said half jokingly, "The live broadcast is a communication window between me and my fans, but I have something that others don’t, so I won’t lose it."

Not only communication, but also live broadcast has become the source of Liu Yuning’s "sense of security" to some extent. Although the work content has become more and more, he can still find the pleasure and satisfaction of "chatting" with fans at first.

"Many times you are playing a role, but when you are a fan, you think you can talk about Liu Yuning." For Liu Yuning, this space allows him to export and release some more personal emotions, and also gives himself a lot of energy. Although sometimes he even talks about "face pain", Liu Yuning still wants to talk to you.

"I think I will find a sense of identity in it. When I feel insecure, I will find here that someone still loves me and I can go on."

Keep walking. The source of this forward momentum is even earlier than entering the business. Since childhood, Liu Yuning has a dream of becoming a "star".

Apart from all kinds of labels and "prejudices" seen by the outside world, he has never wavered in his sense of belief that supports his progress.

Now, he has earned the audience’s affirmation of "Liu Yuning’s original voice lines" with repeated reading exercises for several years, and also proved "why not?"

Today, Liu Yuning, which has once again completed the cross-border, still has such indomitable spirit. "I dare not say what is the goal. Just play every role well and do every job well. I still believe that sentence, and time will give you the answer. "

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The slate used in the filming of The Lord of the Rings.

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Text/"Global" magazine reporter Liu Juanjuan Le Yanna Zhang Haixin Ma Qionglin Yao

Editor/Hu Yanfen

　　Facing the wave of changes brought by Generative Artificial Intelligence (AIGC), the film and television industry is considered to be the first to be affected. How do film and television practitioners view the future of the industry under the influence of AIGC?

Technological innovation brings production popularization.

　　Global magazine: When Sora and other text-generated video models are open to ordinary people, is it possible for everyone to start writing scripts and complete their own movies?

　　Huang Xufeng:Since Sora came out, movies have only been a matter of length. The birth of any new technology may bring about some great changes. After the emergence of smart phones, everyone can shoot videos. And the fact that everyone can make movies may come true in three to five years, maybe even faster, I’m not sure. Because as long as you have this will, you may take the initiative to use the text generation video tool to create a movie you want.

Huang Xufeng at Pingyao International Film Exhibition

　　Zhang eats fish:Film is one of the most complex artistic expressions of human beings, and it is an industrial product of teamwork, so it is not easy to make a big film. For example, the sound part of a movie alone needs complicated processing flow, which can not be solved by AIGC technology at present. So I think that in the future, with the help of artificial intelligence such as Sora, people can shoot online movies for one or two hours, or short plays with good quality, but it is unlikely to complete the production of cinema movies.

Zhang Chiyu is at the shooting scene.

　　I think it will be a very interesting scene if AI can generate its own movies and compete with movies made by humans. By then, films made entirely by human beings will become scarcer and more exciting.

　　In fact, as far as the current situation is concerned, the gap between AIGC and human works is still very obvious. For example, in the current film shooting process, mechanical rocker arm and manual moving lens are used to shoot at the same speed and manner from the same angle, and the texture obtained by manual and machine is different. In different movie scenes, sometimes a sense of machine is needed, and sometimes an artificial texture is needed. They are not mutually substitutive. Like shooting realistic movies, if AIGC technology is used extensively, it will destroy the sense of reality; If it is a science fiction movie, it needs a lot of special effects generated by AIGC.

　　When I was filming Moon Man, it took me half a year to build the Moon Shield Base. Although the current AI may be able to automatically generate a base, their texture is very different, and the feeling of shooting is also very different. For the time being, AI cannot replace the traditional production method.

　　Global magazine: Traditionally, the film and television industry is dominated by a few large film companies. With the popularity of AI technology, are more individuals and small teams more likely to produce high-quality film and television works?

　　Yao Jinli:It’s possible, just like the works of Guo Man produced by many small teams emerged in previous years. Many excellent animated films, such as The Adventures of Li Xianji, were completed by small teams or even single people. For the creator, artificial intelligence is a tool like a brush, and whether or not to create high-quality works depends entirely on the creator himself. Moreover, if the cost of video-generated AI such as Sora can be greatly reduced, it will be more likely for small teams to produce high-quality film and television works.

Yao Jinli is at the shooting scene.

　　Haoge:It does provide this possibility, and AIGC can help these creators complete some trivial work more efficiently, saving time and cost. For example, artificial intelligence generates virtual scenes, characters and special effects, or carries out automatic editing and post-production.

　　However, to produce high-quality film and television works, not only technology is needed, but also many other aspects of support, such as excellent scripts, excellent directors and actors, professional production teams and so on. In addition, the market competition is fierce now, and it is not easy to attract the audience and achieve success.

　　However, the development of AIGC undoubtedly brings more opportunities and challenges to the film and television industry, which makes film and television production more popular and gives more talented and creative people the opportunity to show their works. At the same time, it may also encourage traditional film companies to innovate and enhance their competitiveness to cope with the new market environment.

Using human "soft skills" against AI

　　Global magazine: Will artificial intelligence make the film and television industry a more competitive industry? Are you worried about the future of the industry and being replaced?

　　Haoge:I think artificial intelligence may make the film and television industry more diversified and provide opportunities for more creators to show their stories and ideas in new ways and styles. At the same time, artificial intelligence may also bring more innovations and experiments to promote the development of the film and television industry. Of course, with the popularization of technology and more people entering this industry, the market may become more crowded. But competition can also stimulate creativity and improve the quality of works, forcing practitioners to constantly improve their skills and creativity.

Hao Ge’s Stills of "Wind Cutting Knife"

　　I am not very worried about the future of the industry, because the development of technology will always bring changes and opportunities, and the film and television industry has always had strong adaptability. As practitioners, we should pay more attention to and actively respond to possible problems and ensure the diversity and quality of content.

　　Yao Jinli:I have completely watched the short videos released by Sora for the first time, and I have also read the text descriptions of each video. Judging from the completion of a single lens or a single group of lenses, the effect is undoubtedly very shocking. Although there are great problems in the perspective, model details and behavior logic of some shots, they are not hidden. Judging from the authenticity of the picture, the degree of color reproduction, the fineness and fluency of the picture material, Sora’s completion is amazing. Moreover, the video released at present basically restores the lens movement in most film and television shooting, and the effect is very good.

　　The only drawback is that the current video camera movements are relatively smooth and slow, and there are no fast, dynamic and intense shots. Perhaps Sora’s current computing power has not been reached, or there may be problems with the input text description, and no professional film and television practitioners have been asked to make a more detailed and specific description. For example, some text descriptions use professional film and television words such as "close up", "cinematic", "35mm film" and "depth of field", but there is obviously a lack of more specific descriptions.

　　As for whether you will be worried about being replaced, it depends on how much room for improvement Sora has. When advertising still life, the "accuracy" of the appearance of the object is a very important standard. Judging from the video capability of Sora currently known, the "accuracy" of the restored product is obviously far from enough. In the future, whether Sora can improve these abilities will determine whether the trade union will eventually be replaced.

　　Luo Wei:In recent years, the new products in AIGC field have emerged one after another, and their functions have become increasingly powerful, which has brought a lot of survival crisis to practitioners in many industries. The New York Times recently published an article entitled "When your technical skills are eclipsed, your characteristics as a human being will be more important than ever". The authors anish Raman and Maria Flynn pointed out that although AI is threatening, people should not be too anxious about it. On the contrary, the development of AI will highlight people’s unique value. So, what are the advantages of human beings compared with AI? What skills are particularly important?

Luo xian’s work photo

　　The article pointed out that technical skills and data skills have been highly sought after for decades, but now it seems to be one of the most vulnerable skills to AI progress. The interpersonal skills that we have long underestimated as "soft skills" are likely to be the most lasting. This is a hopeful sign that AI may create a working world that relies more on "human ability" than less.

　　Minosh shafiq, president of Columbia University, once said, "In the past, work was related to muscles. Now they are related to the brain, but in the future, they will be related to the mind. "

　　Knowledge method is the focus of artificial intelligence, and good film and television creation needs human consciousness, perception and the connection between hearts. The really good art is the art with soul. The photographer’s new connection with the world and his own perception are the sharp weapons that can resist AI at present.

　　In 2023, there were two important exhibitions about AI in China, namely "Emergence AI Image Exhibition" curated by Ye Wenming and "Out of Nothing: AI Image Art Award Exhibition" curated by Luo Dawei. Ye Mingwen selected a series of works by six AI creators as the main exhibition, and invited 108 photographers from all over the country to participate in the generation of "My First AI Image" as a parallel exhibition.

　　Ye Mingwen concluded, "Photography is a noble manual work. News, documentary and scenery will not be affected by AI at all. Photography requires you to take a camera to observe, occupy a position, choose a picture and walk far away. AI belongs to imagination and intelligent interaction, mainly brain development, which is essentially different from photography that is put into reality. The existence of AI has set off the preciousness of’ photographic behavior’ and promoted the transformation of photography itself. "

　　The exhibition curated by Luo Dawei explores the intersection of contemporary art and artificial intelligence, and how this intersection redefines the boundaries of creative expression. This exhibition is not only an exploration of the art of AI generation, but also an opportunity to peek at the unique cooperation between artificial intelligence and artists. The audience is thinking: Are the displayed works just the products of big data and algorithms, or do they carry deeper thoughts and emotions? Is it a redefinition of artistic creation, or is it just an extension of the creative process?

The film and television elitism is being dissolved.

　　"Global" magazine: When AI technology broke out and superimposed video creation on social media, how do traditional film and television people view the relationship between film and television and the times?

　　Luo Wei:With the birth of Sora, we are moving towards a new unknown in the AI ? ? era. These changes can be traced back to the social media era. Various social media applications in smartphones have become our daily tools. There is a large amount of image information spread behind various social activities. In this era of image explosion, photography has become a new daily expression and writing, and images are extremely powerful and unforgettable. In this subtle process, our photography behavior is forming new habits.

　　AI brings a brand-new stage of image generation, viewers have more choices, the way people watch is changing, the group world is being dissolved by technology, and a new world is emerging. In this new world, individuals have more and more energy and your friends become stars. Through the internet, everyone can become a photographer and a film and television person. No one knows what will happen in the future, but we see that many visual artists at home and abroad have responded to this question in their own ways: how to create in the era of social media?

　　Taking photography as an example, it has reached a very classical era. The daily photography leads to the disappearance of elite photography as a visual art creation, or at least it is undergoing profound changes. So in this context, photographers need to reflect on the meaning of the original industry and work. AI forces us to rethink our relationship with the times, photography with the times, and photography with us.

　　We still don’t know what impact this change will bring, but one thing is certain, the times are constantly evolving, and the new photography in the AI ? ? era must not be a photo on the wall in the traditional sense, but it may be a device, a video, a performance art and so on. Photography can be a variety of media and materials, and its appearance is no longer single, but its internal logic is still about photography itself. Is photography over? In the article "Photography Crisis and Challenge in the Age of Social Media", Cai Meng, a professor at the Central Academy of Fine Arts, pointed out: "You must accept the reality that photography that may be activated is no longer the original appearance. It is no longer photography in the physical and virtual sense, but has become an abstract photography thinking and concept, or a certain soul and spirit."

　　Maybe one day in the future, as action art marina abramovic said, we will live in a world without any art. There will be no entity in that world, and human beings will be in a highly conscious level. Under such a strong mental state, we can transmit our ideas to others without using entities as a medium.

　　When the ancients traveled, they not only had to make detailed strategies, but also punched out "friends circle"!

　　Recently, in the world’s rural tourist town — — The Shuang Yuan Pavilion in Lu Village, Balidian Town, Wuxing District, and three books written by the Shen family in the Ming Dynasty attracted everyone’s attention.These three books sort out the ancient domestic and international tourist punch points, as well as the local scenery, biology and food. They are the necessary guides for the ancients to understand the world and travel, and are called the ancient "little red books".

　　According to historical records, Huzhou has been a place of online celebrity where scholars are keen on punching cards since ancient times. Su Dongpo and others also traveled deeply here to call Huzhou. What does this ancient "little red book" look like? How did the ancients immerse themselves in tourism?

　　Essential guide to traveling around the world

　　What does "Little Red Book" look like in Ming Dynasty?

　　"The Shen family living in Lu Village was the first to systematically study ‘ World rural tourism ’ Theoretical system. " Recently, Chao journalists walked into the Shuang Yuan Pavilion in Lucun, a rural tourist town in the world. This set of three books, known as "Little Red Books" in the Ming Dynasty, was displayed in a conspicuous position in the exhibition hall.

Four Yi Guang Ji

　　Gan Yongfu, president of Zhejiang Rural Tourism Research Institute, secretary-general and resident chairman of the World Rural Tourism Council, introduced that this book system recorded the scenic spots of world rural tourism in the Ming Dynasty and the punching points of eating, drinking and playing, which was an essential guide and play strategy for people to travel at that time.

　　Since the beginning of this year, Huzhou has launched a study on the source of world rural tourism, and deeply explored the cultural characteristics and origins shared by Huzhou and the world rural tourism. In the process of combing historical materials, it was found thatShen Meng’s "A Survey of the World’s Famous Mountains and Victory", Shen Mao’s "Four Yi Guang Ji" and Shen Maoguan’s "Rare Notes on Flowers, Trees, Birds and Animals in Huayi".Each of the three books has its own emphasis, and jointly constructs the "Metauniverse of World Rural Tourism in Ming Dynasty".

　　Shen Meng’s "A List of Famous Mountains and All the Best in the World" recorded all the famous mountains and rivers, local customs, species and specialties in China at that time, recorded about 1317 famous mountains and scenic spots in Beijing and thirteen provinces in the late Ming Dynasty, introduced their geographical location, historical background, main landscapes and their characteristics, and attached the travel notes of celebrities related to these scenic spots, which can be said to be "a book in hand, the world can travel"!

A list of famous mountains and victories in the world

　　Shen Mao’s "Four Yi Guang Ji" written on the basis of his father Shen Meng has a broader vision. In ancient China, the mainland was regarded as a celestial dynasty, and other places were called "Yi Di". Therefore, "Four Yi Guang Ji" includes "Dongyi Guang Ji", "Xiyi Guang Ji", "Beidi Guang Ji" and "Hai Guo Guang Ji", which mainly describes the customs of the countries around China. Among them, Hai Guo Guang Ji is one of the important documents that record the Maritime Silk Road in Ming Dynasty in detail, and the whole book can be described as a guide to world rural tourism.

　　Shen Maoguan, Shen Meng’s eldest son, wrote "An Examination of Rare Flowers, Trees, Birds and Animals in Huayi", which is a supplement to the previous two books. He compiled all kinds of rare species, customs and curios in China and neighboring countries, and refined them in three major items: flowers and trees, birds and animals, curios. It is a set of biodiversity survey series containing "rural tourism native products".

Textual research on exotic flowers, trees, birds and beasts in Huayi

　　In fact, before the compilation of this set of "Little Red Books" in the Ming Dynasty, the famousShan Hai Jing and Shui Jing Zhu are famous travel classics in ancient times..

　　As an encyclopedia of ancient social life, Shan Hai Jing not only records dozens of dangers and solutions that may be encountered during the journey, but also records more than 100 kinds of wild vegetables and game, which is simply a survival manual and a life-saving guide.

　　What should I do if I’m afraid of getting lost and I don’t have navigation? Then the best way is to buy another book, "Shui Jing Zhu", which includes mountains, rivers, hotels and geographical routes.

　　Su Dongpo organized a tour of Huzhou.

　　The ancients also sent "friends circle" when punching cards.

　　"Huzhou has been a place in online celebrity where scholars and writers compete to punch cards since ancient times." Gan Yongfu said that the Academic Research Report on the Source of Rural Tourism in the World, released at the recent symposium on the source of rural tourism in the world,Huzhou people first coined the word "tourism"And the earliest popular rural tourism destination — — Mount Yao is also in Miaoxi, Huzhou.

　　According to Ye Mengde’s "Summer Stories" in the Southern Song Dynasty, "the mountain is the place where Xia Yi visited the hunting ground." During the Xia Dynasty, the emperor Yi Yi made a hunting tour and chose Yi Shan as his destination, which was the earliest imperial country residence in legend.

　　After the Han Dynasty, the emergence of the "Nine-grade Zhengzhi System" made the gentry who had money, leisure and motivation go out together to indulge in the mountains and rivers.

　　Shen Yue, a native of Huzhou and the founding hero of Southern Liang Dynasty, once wrote a poem "Tourism attracts tourists in the spring of next year", which is the earliest record of the word "tourism".

Miaoxi mountain

　　The ancients also liked to send "friends circle" when traveling in the countryside.If you don’t have a camera, then splash ink and freeze the beauty with paintings; Be shocked by mountains and rivers, then write a few poems to express your feelings directly.

　　The reason why Huzhou has been a punching place in online celebrity since ancient times can be seen from the "circle of friends" sent by the ancients.

　　Li Bai, a poet, traveled thousands of miles to Huzhou. In order to find Huzhou wine, he wrote a beautiful sentence, "Why should Huzhou Sima ask, Jin Su Tathagata is the back?" Liu Yuxi searched for tea and wine in Huzhou, leaving a circle of friends, which was talked about by later generations.

　　However, among the literati of past dynasties,On qiSu Dongpo is the one who plays the most call for Huzhou and has the deepest degree of immersive tourism..

Feiyingta

　　According to modern people, he is a great gourmet traveler, who likes to call friends for group tours and personally do raiders for everyone.

　　Su Dongpo once watched the lotus flowers around Huzhou with his friends, then went to Mount Xian for a drink, and then went to Feiying Tower in the evening, overlooking the whole landscape of Huzhou from the top of the tower, and made four "friends circle" in one breath, such as one — — "Suddenly, the tallest tower, poor vision. Bianfeng shines on the battlements, making the clouds float. " It is his feeling of overlooking Bianshan and Taihu Lake after he climbed the Feiying Tower.

　　Su Dongpo is optimistic and open-minded all his life. He is good at looking for "little luck" in life and looking for food on the trip, which is a great pleasure.

　　Oranges in the lake, flowers on the stream, Guzhu camellia, Meixi papaya, Wucheng frost rice, Ruoxia spring wine, Taihu silver knife … … Su Dongpo has a special liking for Huzhou’s local products, and records all these foods in his poems, which can be said to be where he swims, where he eats and where he writes.

　　In addition to Su Dongpo, Dai Biaoyuan in Yuan Dynasty also relaxed and traveled to Huzhou countryside. He punched in nanxun town and drank a bowl of wine, leaving the praise of "sail out of Dongguo and ask Nanxun for wine".

　　Sang Ma is a common item in life for many people, but the land of Sang Ma, which grows on both sides of Tiaoxi, can never get enough of it in Dai Biaoyuan’s eyes, saying, "Tiaoxi Road in June, what do people say?" Infinite things in the world, never tire is Sang Ma’s feeling.

　　Not only that, he also wrote a poem with Huzhou as the title, and the phrase "Travel all over the beautiful places in the south of the Yangtze River, and live only in Huzhou" became the best advertising language for this national historical and cultural city to celebrate the Millennium!

Original title: online celebrity, the top stream that parents like, looks like this, and 100 middle-aged and elderly people study Tik Tok.

Cultural Industry Review No.3928

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens. As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display. Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

author | cloud flying

read and edit | Time

edit | Time

source | Xinbang （ID：newrankcn）

Recently, because of the news that "a 72-year-old grandmother has traveled thousands of miles to see a man online celebrity", the discussion between "@ Scholar" and "Laugh at the City" soared, and they were named "the dream lover of 26 million old babies" by netizens.

According to the new statistics of Tik Tok data tools under the new list, "Laugh at the city," Tik Tok powder.The number of silk was 17.17 million, of which 81.48% were male users and 77.75% were users over 40 years old. The number of fans of @ Scholar in Tik Tok is 9.72 million, of which 70.44% are female users and 79.8% are over 40 years old.

An aunt who charms thousands of people, and an uncle who attracts countless people. They can be called "middle-aged and elderly top flow online celebrity".(PS. There is no accurate definition of the age division of middle-aged and elderly people at present. This paper refers to the definition of middle-aged and elderly people in People’s Daily, and mainly discusses people over 40 years old. )

Why can "@ Scholar" and "Smile" capture a large number of middle-aged and elderly people? Besides the two top streams, what do middle-aged and elderly people watch online? Today we will talk about this topic.

Online celebrity, the top stream that my parents like,

So it looks like this.

When you open the Tik Tok account of @ Scholar, the first thing you see is a man with three or seven hair and wearing a shirt and trousers. His signature actions are to grin, tease his hair, smile and compare his heart. Occasionally, he will walk slowly towards you with a thermos cup in his left hand and a trouser pocket in his right hand.

After a series of tricks, it is the climax of the talent link:

In the green vegetable field, @ Scholar will pick a few peppers with a basket and say, "It’s not my fault to love you, it’s your beautiful fault".

In the wheat field of Huang Cancan, @ Scholar will bite a grain of wheat and sing affectionately "My little sister sent her lover to the east gate".

In the spring season, @ Scholar will go to the rape field, touch the yellow rape flowers and sing "Will you come or not?".

Occasionally, @ Scholar will become a "melancholy prince" and say to the camera with remorse, "I think I am not gentle enough to share your sorrow".

Since the first video was released on July 3rd, 2020, all the 1329 videos of @ Scholar have been in this form. Aunties are also very fond of this set. In the comment area of @ Scholar, many aunts left a message "Scholar’s younger brother, my sister picked up her mobile phone to see you just after finishing farm work" and "If only you were my husband".

Some aunts simply changed their names to "the scholar’s wife", leaving a sentence of "I wish I could be crazy for you all my life, and I will sing poetry and miss you."

In order to express their love for @ Scholar, many aunts also took a co-production video. For example, just by collecting the co-production videos of Auntie and @ Scholar, "Brother Cai is very handsome" attracted the attention of 190,000 fans.

When the "@ Scholar" was broadcast live, the aunts were even more careful. As can be seen from the account avatars on the PK contribution list, the rewards for "@ Scholar" are all aunts who are crazy about love.

Confessing in the comment area, rewarding in the live broadcast room, and co-producing videos with "@ Scholar" have become the fashion of aunts.

If "@ Scholar" is a "mother killer" and "Jin Dong in online celebrity", then "laughing at the city" means "giving in the well that is more suitable for dad’s physique".

Show your trademark smile first, squint your curved eyes, then naughty ask "Who says I’m not cute" and affectionately shout "Can you hear me when I call you brother?" In the eyes of many uncles, "laughing at the city" is as beautiful as "first love girl".

Just like @ Scholar, the talent of "Laughing at the Beauty" is lip-synching. In addition to the old songs "I really loved you", "I loved this life without regret" and "You were the man of my dreams", I occasionally catch up with the trend and play a Tik Tok divine comedy, such as "The Brightest Star in the Night Sky".

After singing a song, the uncles couldn’t wait to leave a message: "You have a bunch of eyes that hook people’s souls", "You are so cute, and my brother likes you" … In addition to these hot confessions, there are also literary uncles who can’t help but recite a poem, leaving a sentence of "Smile with Spring Breeze and Wanjin".

"This is too earthy and oily. Why do aunts and uncles like it?"

Young people don’t understand the popularity of "@ Scholar" and "Laugh the whole city". A large group of people poured into the comment area and live broadcast room of @ Scholar and Smile, leaving messages: "Be careful with your pension", "Don’t brush off my living expenses", "Be careful that I take a screenshot for your wife" and "I’m coming to arrest my mother" …

In the young people’s understanding, "@ Scholar" and "Laugh at the City" seem to be the real version of the succubus, while aunts and uncles have become network idiots, so they should give their own pension money. For a time, the young people’s comments on playing stalks even overshadowed the normal comments of aunts and uncles.

But in fact, if you think about it carefully, there is no essential difference between the young people who admire idolize idols and online celebrity, and the aunts and uncles who admire "@ Scholar" and "Laugh the whole city".

Young people may think that "@ Scholar" and "Laugh the whole city" are not as rustic as their own understanding of online celebrity, but they are more like aesthetic differences.

For example, the male powder accounts of "Flower Broken Flower", "Nie Xiaoyu" and "Smile Beautiful City" all account for more than 80%, but because of their different styles, they are more concerned by users of different ages, among which "Flower Broken Flower" accounts for 50.23% of fans aged 18-23, "Nie Xiaoyu" accounts for 62.25% of users aged 24-40, and "Smile" accounts for 62.25%.

Different ages, different preferences. In the eyes of uncles, "a smile is beautiful" is "pure natural beauty".

Similarly, young girls can shout "I want to give birth to a monkey for you" to idols, and aunts can also leave a message "If only the scholar were my husband". Young people can get emotional comfort from idols. In the comment area of @ Scholar, there are often aunts who pour out the details of their lives, such as just doing farm work for a day today, recently quarreling with their husbands, and someone at home is sick.

As for consumption, at present, the main income of "@ Scholar" and "Laughing the whole city" is live broadcast and rewarding. according toNew shake According to statistics, in the past 30 days, the cumulative number of live viewers of "@ Scholar" exceeded 11.32 million, and the cumulative number of live viewers of "Laughing at the City" exceeded 15.16 million. From the perspective of liquidation, no violations have been found between them.

For young people who are slightly excited, the media people "whispered Bibi" to post: "Young people brush short videos every day to watch the little sister dance and watch the big muscle bully posing. Why can’t the old man watch Jin Dong bite his lip? As long as you don’t live your pension in vain, you can’t be happy. Young people don’t spend more than they do? "

Just as some netizens left a message: you can’t understand it, but you must respect it.

"@ Scholar" and "Smile",

What else do parents like to watch?

Young people may think that accounts like "@ Scholar" and "Laugh at the City" are amazing, but in fact, in Tik Tok, where 600 million people live, there are quite a few such accounts.

Recently, the editorial department of the new list refers to the fan portraits of "@ Scholar" and "Laugh at the City", counts the accounts of users over 40 years old in Tik Tok, and sorts out the TOP100 Middle-aged and Old-aged Accounts with Fans in Tik Tok (hereinafter referred to as the "list"). It is found that there are at least 20 middle-aged and elderly accounts with more than 10 million fans, and all accounts in the "list" have more than 5 million fans.

(PS. Among the accounts that meet the screening conditions, there are some official accounts of David, such as "Thank you for coming" and "Liaoning Voice of Liaoning Radio and Television Station", which are not reproducible for ordinary creators, so they are not within the scope of discussion. In addition, there are a large number of film and television clip numbers, which are out of the scope of discussion because of the large number and copyright violations. )

So, what are parents looking at? Combined with the "list", the editorial department of the new list has sorted out five account types.

First, the positive energy segment

"Positive energy" is the key to understanding the content preference of middle-aged and elderly people. In the list, the core theme of 18 accounts including "Er Dan" and "Ni Ke Song" is "positive energy".

"Two Eggs" mainly shoots short dramas with positive energy, and the topics include filial piety, good health, kindness to daughter-in-law, a sense of security for the elderly, and family responsibilities.

On April 28th, "Two Eggs" released a video "Motherly Love Selfless" about a mother who worked hard to send her daughter to college, only to find that her daughter didn’t want to recognize her mother even in person in order to marry a good husband. Fortunately, my daughter’s fiance knows wisely, so that her daughter realized her mistake, and finally the ending was happy.

As of press time, the number of "two eggs" fans reached 14.3 million.

Just as spitting out parents and complaining that family of origin is a traffic password to attract young people, it is also the expectation of middle-aged and elderly people to hope that their children will be filial and their families will be happy.

In addition, by sharing "social truth" such as "dogs look down on people, and poor dogs bully them" and "when a man often drinks, he must not drink alcohol, but heartache" and other emotional chicken soup, "Chocolate, Little Lemon" and other accounts also suck a lot of powder.

Young people will praise "Let’s gather together and stay away from love rat" crazily, and middle-aged and elderly people will discuss it enthusiastically because of these "positive energy" golden sentences.

Second, Yan value talent

Yan value talent video is the key to glimpse the hearts of middle-aged and elderly people. In the list, 20 accounts, including "Laughing at a Beautiful City", "@ Scholar" and "Beggar Girl", all focus on showing their talents.

In terms of face value, as mentioned in the discussion of "@ Scholar" and "Laugh at the Beauty", the aesthetics of middle-aged and old people and young people are not the same, and "Hug 917" and "Lonely People" on the list are more suitable for the old baby’s physique, online celebrity.

In terms of talents, it can also be found from the listed accounts that middle-aged and elderly people prefer folk talents and comic sketches. For example, the main content of "Brother Yang" is to imitate Xiao Shenyang, while "Bean Girl" is a folk funny artist, and the performance style is similar to that of Northeast Errenzhuan.

Young people will watch handsome guys and beautiful women and listen to pop songs. Middle-aged and elderly people also get the emotional comfort of "intimate people" from these accounts, as well as the simple joy of enjoying performances.

Third, life sharing.

Life sharing video is a mirror to help understand middle-aged and elderly people. In the list, the number of life sharing accounts is the largest, with 31 accounts.

"Enshao" mainly shares the joy and daily life of a mother and son. The background is funny, but the background is rural. "The most beautiful couple in Master Liu’s construction site" mainly shares the story of a couple improving their lives by live broadcast. The background is inspirational, but the background is the construction site.

In addition, middle-aged and elderly people also have their own plums, such as "@ Xiaomin" by 15.12 million fans and "Listen" by 8.37 million fans. Taking "Listening" as an example, it is also to create a clean and dreamy rural life. Liziqi is talking about fleeing from the north to Guangzhou, and young people returning to their hometowns to find inner stability. But "Listening" is more about stories between neighbors, and it is the ups and downs of people who stay in their hometown.

It can be found that simplicity and country are the main labels of these accounts, which may also be related to the childhood memories of middle-aged and elderly people. Before the large-scale urbanization in China, most of them lived in the countryside.

Of course, this does not mean that middle-aged and elderly people have no yearning for exquisite life. Among the life sharing accounts, the core content of 10 accounts is to share all kinds of exquisite life.

"Longmei" and "Xiamen Finland" are accounts opened by two tour guides. The daily content is to introduce various tourist stories in Nanjing Presidential Palace, Shanghai Peace Hotel and other attractions. Relying on these contents, the two accounts absorbed 7.1 million and 6.25 million respectively.

"China Future Consumer Report 2023: Generations" refers to Generation X (people born in 1965-1979) as "the generation with accumulated material wealth".Middle-aged and elderly people may have more time and money to travel. A reference data is that the number of users over 60 years old on Ctrip platform reached 10 million last year.

△ Source: "2023 China Future Consumer Report: Generations"

Similarly, Zhou Lijun, president of Easy Car Research Institute, once said that around 2026, the largest car buyers in China auto market are middle-aged (old) people in big cities, accounting for 40%. Recently, Cui Dongshu, secretary-general of the Association, also said that the main consumers in the automobile market are still middle-aged and elderly people. "The wealth accumulated by middle-aged and elderly people has never been seen before, and there has been no one since."

Perhaps for this reason, the core fans of car bloggers such as "Jiufang Beaver", "Mr. Ye’s vlog", "Wo is fanfan" and "Yu Ning Cici" are all users over 40 years old.

It is worth noting that in order to get middle-aged and elderly users faster, some operators choose to use positive energy short plays to suck powder first, and then change the content to plant grass cars, such as "Liu Yifei" with 5.58 million fans.

△ "Liu Yifei" before and after the content comparison

Fourth, dry goods of knowledge.

Middle-aged and elderly people also have knowledge needs, and 13 accounts in the "list" are knowledge dry goods accounts.

From "Hao Ge teaches cooking" to "Dr. Wang Cardiovascular" who teaches medical science, from "a red star" who talks about modern history to "An Lan" who talks about Chinese studies, and then to "Pan Lv’s theory" which analyzes family legal disputes, middle-aged and elderly people have a very wide range of concerns.

The difference is that the concerns of middle-aged and elderly people and young people are very different. Take the food account as an example. Young people like food bloggers who are lively and eye-catching, such as "Mianyang cuisine" and "Nanxiang doesn’t like eating", but what middle-aged and elderly people need is simple and easy-to-operate home cooking teaching.

Fifth, e-commerce sells goods.

Middle-aged and elderly people have not only content needs, but also shopping needs. In the list, there are 13 typical e-commerce accounts.

QuestMobile’s Insight into the Development of Short Video Live E-commerce in China in 2022 shows that 36.3% of users in Tik Tok and Kuaishou are over 41 years old. Among them, users over the age of 51 accounted for 18.9%, and nearly 30% of users’ monthly online spending power exceeded 2,000 yuan. "China Future Consumer Report 2023: Generations" also shows that there are about 330 million people in Generation X in China at present, and 23% of the population accounts for 34% of the wealth.

△ Source: "2023 China Future Consumer Report: Generations"

The consumption power of middle-aged and elderly people should not be underestimated.

"Sleeve Women’s Wear" mainly sells original women’s wear, and the customer unit price is mostly between 100-300 yuan, according toNew shake According to statistics, it is estimated that "Xiuen Women’s Wear" will bring goods between 50 million and 75 million yuan in recent 90 days.

"Enron Beauty-Diandi Brand Manager" mainly sells beauty and skin care products, according toNew shake According to statistics, "Xiuen Women’s Wear" is estimated to bring between 75 million and 100 million yuan in the past 30 days, of which the highest sales volume is an emulsion with a customer price of 3,899 yuan.

△ Source: New Shake

It should be emphasized that the female powder of "Xiuen Women’s Wear" accounts for 85.07%, and the female powder of "Enron Beauty-Diane Brand Manager" accounts for 79.42%. There are not many accounts with more male powder and high sales in the list. From the perspective of realization, middle-aged and elderly women have more potential.

There are also accounts in the list that are mainly small department stores that grow grass and live at low prices. Among them, "good things as scheduled" is estimated to bring 5 million to 7.5 million yuan in the past 90 days; It is estimated that "Qitong Haowu" will bring 1 million-2.5 million yuan in goods in the past 90 days.

It is worth noting that the number of these account works is extremely large, with a maximum of 40,000, and the number of likes is extremely low, with the lowest single digit. Selling goods depends on quantity to win. Combined with the historical data of the new shake, some accounts have also adjusted their operational content. Referring to "Liu Yifei", it is not necessarily impossible to rely on film and television clips, positive energy short plays and other content to absorb powder, and then adjust the content to plant grass and bring goods.

tag

On the whole, from the popularity of "@ Scholar" and "Laugh at the City" to the existence of a large number of middle-aged and elderly accounts, it proves the strong content consumption demand of middle-aged and elderly users. The results of accounts such as "Xiuen Women’s Wear" and "Enron Beauty-Diandi Brand Manager" also verify the good consumption potential of middle-aged and elderly users. From the professional level of short video production and live broadcast, the competition intensity of middle-aged and elderly content tracks is not high, and there is still a lot of room for display.

As early as a few years ago, many organizations predicted that the middle-aged and elderly market would be a trillion-dollar consumer market. In recent years, there have also been platforms for middle-aged and elderly people, such as candied beans and beautiful articles. With the aging trend in China becoming more and more obvious, there are bound to be more and more middle-aged and elderly business cases.

△ Source: Xiaomi App Store

Online celebrity like "@ Scholar" and "Laugh at the City" is just the beginning. With the deepening understanding of middle-aged and elderly people, there will be more content creators with better content and more scientific realization in the future.

This article is transferred from WeChat official account’s "NewRankcn" (ID: NewRankcn), focusing on observation and reporting in the field of Internet content, and caring about people and things related to the content industry.

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　　On July 1st and September 1st this year, the State Bureau for Letters and Calls successively opened a "channel" for letters and visits on mobile phones — — The mobile phone petition platform and WeChat WeChat official account will further broaden the channels for expressing people’s demands. These new channels for letters and visits have been in operation for nearly half a year. What is the effect now?

　　What about the new channels of letters and visits such as mobile phone platform and WeChat?

　　By the end of November, there were over 60,000 registered users and 80,000 letters and visits.

　　"It’s great, you don’t have to go out and move your fingers, and the problems reflected will be solved!" Not long ago, Wang of Huai ‘an City, Jiangsu Province reported the inconvenience caused by the renovation of dangerous bridges in the village through the online petition platform. The next day, she inquired that the Jiangsu Provincial Bureau for Letters and Calls had accepted it. On the fourth day, the local government began to solve the problem.

　　On January 1, 2015, the State Bureau for Letters and Calls established and operated the National Information System for Letters and Calls, realizing the nationwide "One Netcom" with vertical connectivity to towns and streets and horizontal coverage of relevant responsible departments.

　　On this basis, on July 1st and September 1st this year, the State Bureau for Letters and Calls successively launched the mobile phone petition platform and WeChat WeChat official account, making it more convenient and efficient. The process and results of the petitions handled by the masses through the mobile phone petition platform can be inquired, tracked, supervised and evaluated. The reporter saw on the WeChat WeChat official account of the State Bureau for Letters and Calls that WeChat official account currently has three functions: information on letters and visits, guide to letters and visits and online letters and visits. By paying attention to this micro-signal, you can submit a complaint request or make suggestions in the online letters and visits channel, and you can also inquire about the handling of letters and visits and evaluate your satisfaction.

　　By the end of November, more than 60,000 users had registered through the mobile phone petition platform of the State Bureau for Letters and Calls and WeChat WeChat official account, and the number of petitions reached 80,000. At the same time, all parts of the country have followed suit. 14 provinces including Anhui, Hunan and Xinjiang have set up mobile phone letters and visits, and 21 provinces including Hebei, Inner Mongolia, Guizhou and Gansu have opened WeChat letters and visits. Online letters and visits have gradually become the main channel for mass letters and visits.

　　How to make online letters and visits efficient and transparent?

　　The process, methods and results are all open online, so that the masses can become "supervisors" and "referees" of letters and visits.

　　"This platform can see every step of the specific process, just like online shopping can see whether the seller has delivered the goods and where it has gone. It is really convenient." Bao, from Haiyang City, Shandong Province, reported the damage of the road in front of his house through online letters and visits, and received a reply on the same day.

　　On July 1 this year, the State Bureau for Letters and Calls promulgated and implemented the Measures for Simple Handling of Letters and Visits (Trial), which requires that opinions should be given within 10 working days after accepting the letters and visits that can be handled simply, so as to accept and handle the letters and visits more conveniently and quickly.

　　At the same time, according to the "Regulations on Letters and Visits" and the "Working Rules for Online Handling of Letters and Visits (Trial)" of the State Bureau for Letters and Calls, all localities have standardized the letters and visits business, so that there are rules to follow. Twenty-four provinces, including Shanxi, Jilin and Ningxia, have formulated rules for handling online letters and visits, further optimizing business processes and putting standardization requirements throughout the whole process.

　　"Relying on the national petition information system, the handling process, handling methods and handling results of petitions can be made public online, and petitioners can inquire about the handling process and results at any time, avoiding going back and forth." In addition, the State Bureau for Letters and Calls also said that it is also the focus of online letters and visits to let the masses evaluate the solution of the letters and visits, let the masses become "supervisors" and "referees" in the work of letters and visits, and actively guide the petitioners to evaluate their satisfaction. At present, the State Bureau for Letters and Calls has revised and improved the satisfaction evaluation method, and promoted all localities to improve the participation rate of the masses and the satisfaction rate of the masses.

　　How do large and small systems break through the "barriers"?

　　Integrate the scattered "small windows" of letters and visits, and "one netcom" allows the masses to travel less and benefit more.

　　At present, the State Bureau for Letters and Calls has realized the interconnection with 31 provinces (autonomous regions and municipalities) and the provincial, municipal and county-level letters and visits working institutions of Xinjiang Production and Construction Corps, more than 80,000 functional departments and towns (streets), and 33 central and state organs and ministries.

　　At the same time, all localities are also stepping up efforts to promote the integration of resources on the online petition platform at the same level. Tianjin, Zhejiang and other places have connected the leadership mailbox with the petition information system, and integrated the scattered online petition "small windows" into an online complaint hall to reduce repeated complaints from the masses and repeated referrals from departments, thus realizing "one netcom". Jiangxi, Shandong, Hubei and other places have established self-service facilities for online letters and visits in counties and townships to better facilitate the masses. From January to November this year, the number of online letters and visits nationwide was 971,000, up 102% year-on-year, which effectively reduced the cost of letters and visits by the masses and realized that the masses traveled less and benefited more.

　　The relevant person in charge of the State Bureau of Letters and Calls said that in recent years, various localities have made great efforts to solve problems, and a number of letters and visits have been effectively resolved. However, in some places, problems were not handled in time and were not solved in place, which led to repeated online complaints; In some places, the previous "handling opinions" are used as the handling results of the backlog report, but the problem of letters and visits has not been substantially solved, and there is a problem of "doing without finishing", so it is necessary to continue to intensify efforts to resolve it.

　　According to the introduction of the State Bureau for Letters and Calls, after continuous adaptation and improvement, the national information system for letters and calls has been running smoothly on the whole. Next, efforts should be made to improve the application and optimize the functions. At present, the coverage of the national petition information system has basically achieved the "vertical to the end" of the five-level petition work institutions at the national, provincial, municipal, county and township (street) levels, but there is still a problem of incomplete coverage of functional departments in most places horizontally. The next step will focus on promoting the full coverage of the application of the petition information system by functional departments.

　　[quick review of literary travel]　　

　　Speaking of fitness, many people have a common language. A good friend mentioned that he has been "stepping on the spot" between various new gyms recently. Different from the traditional gym, in this new gym, a bracelet can "win the world" — — When entering the door, the smart bracelet will start immediately after face recognition; As soon as the bracelet is used for induction, the locker automatically opens; Close to the treadmill with a bracelet and start the smart shower with a bracelet … … The smart bracelet has become the "master key" to open all aspects of fitness.

　　If the hand band is intelligent in presentation, then the real-time data updated in the mobile phone at any time will become the "burner" of intelligent fitness: the physical measurement report of the intelligent body measurement instrument will be used, and the data such as distance, duration and calories during exercise will be uploaded to the App in real time. The artificial intelligence system can accurately determine the data such as action rate and weight in real time, so as to update the training scheme in real time. This kind of service content has made many young people who are keen on weight control and precise exercise hooked up.

　　What is even more relaxing is that this gym has even introduced a flexible payment method: consumers no longer need to apply for a card, but pay monthly or even once. In this way, going to the gym is as convenient as going to the convenience store downstairs.

　　Market competition, big waves wash sand. With the attack of "internet plus", new technology and physical fitness are combined, adding new content, new ecology and new markets: the diversified smart wearable devices within reach, the sports track charts exposed from time to time in the circle of friends, and the increasingly popular fitness videos on the platforms such as Aauto Quicker in Tik Tok, etc., all interpret the extension effect of this "internet plus" to the extreme.

　　Indeed, the power of science and technology not only helps athletes to achieve better results on the field, but also penetrates into the daily life of the people, and injects more strength into the development of sports and fitness industry.

　　This power is embodied in the process of accelerating the dream pursuit of sports powers — — Not long ago, China issued the National Fitness Program (2021— In 2025), it is proposed that sports enterprises should be encouraged to use such means as "going to the cloud to give wisdom" and "sports bank" to promote the digital transformation of the sports industry and the coordinated transformation of the entire industrial chain with data empowerment. When the sports industry plugs in the wings of science and technology, it will find a new breakthrough for empowering the whole people to keep fit.

　　This power is embodied in the practice of improving the quality of sports services — — In addition to sports App, local sports departments are also trying to use App software to promote public sports service platforms, and even purchase sports public services through government subsidies. This not only revitalizes some sports venues, but also makes it more convenient for sports enthusiasts to book sports fitness venues with their mobile phones, thus enjoying more convenient sports services.

　　With the power of science and technology, it seems that my friend doesn’t have to dwell on dazzling choices any more, and he can go straight to the science and technology fitness center. However, in addition to her joy, she also felt sorry for the author that the community where she lived in the past was equipped with a plastic runway, which was very convenient for running and fitness. Nowadays, the new house we moved to is in an old residential area, and the whole family is distressed because there is no suitable running place around. Comparatively speaking, going to this new gym is a bit out of place for children and the elderly.

　　From this point of view, how to let the people enjoy the close-at-hand, beautiful and high-quality fitness service is the key to the industry’s urgent efforts. Although science and technology can make the fitness industry fly very high and far, the goal of taking off is still to let the people reach the other side of physical fitness. To continue to fly, we must work hard to improve the quality and level of service.

　　In fact, China has the largest middle-income group in the world and the second largest consumer market in the world. With the upgrading of consumption, China’s fitness market has great imagination. Even if the penetration rate is only about 10% in the future, it will take the lead in the global fitness market.

　　With creative planning, we can take off with imagination: carry out differentiated competition and intensively cultivate in the segmentation field; Empowering the sports equipment industry with science and technology to promote transformation and upgrading; Pay attention to the combination of online and offline to enhance user stickiness; Extend the industrial chain and find profit growth points such as big health industry … … Facts have proved that only innovation can promote the upgrading of service quality and win the favor of consumers with high-quality services. (Villi)

"Give life to time, not time to life." On March 27th, 2024, the new product launch conference of TimeShop, a well-known health brand, was successfully held in J Hotel on the 105th floor of Shanghai Tower, the tallest building in China. At this new product launch conference, TimeShop, together with Athena Chu, the brand’s first image ambassador, industry opinion leaders and the general anti-aging crowd, witnessed the brilliant appearance of "Ziguang Treasure Box" double-cabin drink.

TimeShop, a health brand that has emerged in China and Hongkong since 2019, has always adhered to the concept of "gathering top scientific research experts and researching formulas suitable for Chinese physique". It adheres to the principles of "cutting edge", "high efficiency" and "safety" and is committed to providing one-stop anti-aging solutions and high-quality health products to consumers around the world. Today, TimeShop not only cooperates with retail giants such as Watsons, but also is widely distributed in drugstores, pharmacies, Facebook live broadcast platforms and e-commerce, and its product quality is deeply trusted by consumers.

At the press conference, Jimmy, representative of TimeShop, introduced the brand and its latest research results in detail. He said: "Although it was generally believed that high-quality health care products could only be purchased from abroad, in fact, not all imported products are fine. TimeShop firmly believes that in the highly competitive market, only with the best quality products can it stand out. We turn the latest scientific research results into products, so that consumers can enjoy the most advanced scientific research results, thus improving health and preventing diseases more effectively. "

Later, he further pointed out that, especially in the field of anti-aging, TimeShop’s products are dedicated to helping users to glow with health and vitality and remain youthful and beautiful. The new product-Double-compartment drink released this time, with its characteristics of double-compartment flash filling and internal repair and external supplement, not only supplements nutrients needed by the body or skin, but also repairs cells from the inside out, which fundamentally improves health.

It is worth mentioning that one of the highlights of this conference is the stunning appearance of Athena Chu, the brand’s first image ambassador. She took a double-cabin drink on stage and said, "It is very important for me to maintain a good skin and mental state, so I often choose TimeShop products to supplement my body’s needs. Double-compartment drink is my personal favorite beauty drink. It has a unique appearance, with a cell compartment above it, which contains highly active ingredients and can play a role in cells. The liquid below can supplement the nutrients needed by the skin. This design idea from inside to outside and from outside to inside is very unique. "

In addition, many experts and experts in the field of anti-aging also expressed their love for the "Ziguang Treasure Box" double-cabin drink. A well-known KOL praised: "TimeShop always adheres to science-based, user-oriented and continuous innovation and progress. I deeply trust its quality and professionalism. "

With the successful conclusion of the new product launch conference, the participants got a deep understanding of TimeShop’s anti-aging vision and the charm of "Ziguang Treasure boom" double-cabin drink. In the future, I hope TimeShop can continue to uphold its original intention, provide better products and services to consumers around the world, help more people improve their health, improve their quality of life, and enjoy the good times of youth and vitality. At the same time, we also expect TimeShop to become the pride of China and bring its brand to a broader market.

　　In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

　　Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

　　Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

　　In the e-sports market, female users surged.

　　In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

　　In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

　　As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

　　The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

　　In the e-sports game market, especially on the mobile side, the scale of female users has surged.

　　Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

　　In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

　　Leisure+animation, the future industrial direction

　　Of course, there is still a long way to go from a popular game to a traditional e-sports event.

　　On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

　　In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

　　It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

　　According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

　　In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

　　With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

　　Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

　　At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

　　Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

　　The Paper reporter Chen Jun

　　"get up! People who don’t want to be slaves … …”

　　1935年，中华民族生死存亡的危急时刻，电影《风云儿女》上映，从此，字字铿锵、句句雄壮、旋律激昂的主题歌《义勇军进行曲》成为中华民族解放的号角。

　　1949年9月，中国人民政治协商会议第一届全体会议上，《义勇军进行曲》被选为代国歌，在10月1日的开国大典上第一次在天安门广场奏响。之后，它从694首歌词和632首曲谱中胜出，最终正式成为中华人民共和国国歌。

　　作为中国“第一声音”，《义勇军进行曲》一直是凝聚中华民族力量、唤醒中华民族精神的铿锵之音，代表着国家主权与民族精神，在无数场合让亿万中国人心潮澎湃，为实现中华民族伟大复兴注入力量。

　　国歌是国家的象征和标志。2004年3月，十届全国人大二次会议通过宪法修正案，正式规定中华人民共和国国歌为《义勇军进行曲》。2017年10月1日起，《中华人民共和国国歌法》正式施行，国歌有了一部专门的法律。

　　国歌法的背后，有着很多难忘的回忆。尤其值得一提的是，国歌法的诞生与一位音乐家和一位作家紧密相关。新中国成立70周年之际，《法制日报》记者走近那些曾为国歌立法奔走呼号的人物，重温国歌法背后的那些温暖故事。

　　于海：十年提案为国歌立法

　　9月7日，北京朝阳规划艺术馆，报告厅里座无虚席，一场两个小时关于国歌的讲座燃爆全场。宣讲人是中国人民解放军军乐团原团长、国家一级指挥，十一届、十二届全国政协委员于海。值得一提的是，这是他为国歌作的第70场专题宣讲，新中国成立70周年之际，这场讲座更有了特殊的意义。

　　宣讲前，于海接受了《法制日报》记者采访。他拿出厚厚的几大袋材料，里面是他多年来仔细整理积累的相关资料和几十个不同版本的国歌曲谱。40多年的军旅生涯中，于海指挥演奏最多的就是我国的国歌。国歌的每一个字、每一个音符都已渗透进他的生命。

　　作为解放军军乐团总指挥，于海曾四次参与天安门广场阅兵，他也被外界称为“指挥演奏国歌最多的人”，见证了共和国走向复兴的一个个历史瞬间。

　　一次次站在天安门广场完成国庆阅兵的军乐演奏重任，一次次见证了激动人心的时刻和大国庆典的辉煌，一次次饱含感情的演奏，不知不觉已经成为他生命中不可分割的一部分。于海对国歌的守护可以说至死不渝，一个最好的例证，就是他连续十年呼吁为国歌立法。

　　As the highest-standard ceremonial troops in the country, the PLA Military Orchestra undertakes the music performance tasks of major ceremonies, important meetings and welcoming state guests of the country and the army. Yu Hai and his comrades-in-arms also began to go abroad and participate in international music exchange visits to show the world the brand-new style and features of China. Because of his work, Yu Hai has played national anthems in many countries. However, he gradually discovered that some literary and art groups at home and abroad made mistakes in playing our national anthem, which was not accurate and standardized, and the version of the national anthem was not uniform, which was very chaotic.

　　What worries him even more is that some people’s awareness of the national anthem is particularly weak. Many people don’t know the lyrics of the national anthem and can’t recite the lyrics of the national anthem, so the spirit of the national anthem can’t be passed down well. Yu Hai still remembers one thing, which was a meeting he once attended. Before starting, the participants had to sing the national anthem. In the discussion that followed, some participants asked whether the national anthem was out of date. Do the lyrics need to be changed in peacetime? "The national anthem is a symbol of national sovereignty and must not be changed at will." Yu Hai retorted on the spot: "The oldest Dutch national anthem in the world has a history of more than 400 years and is still being sung today; The French are romantic and casual, and the "La Marseillaise" is very combative, and it has never changed. Why should our national anthem be changed? The most important thing is that our national anthem reveals the national spirit of courage, unity, cooperation and perseverance, which cannot be changed! "　

　　"Our national anthem is only 84 words, 37 bars, and it only takes 46 seconds to play and sing. But it is a sign of a country’s independence and self-improvement. " Talking about his original intention to protect the national anthem, Yu Hai told reporters that the national anthem embodies all the struggles that the Communist Party of China (CPC) led the people to strive for national independence, people’s liberation and realize the country’s prosperity and people’s prosperity. It is a strong melody that inspires people to forge ahead courageously, a vivid teaching material for patriotic education, and the strongest voice in the hearts of 1.4 billion people in China. But for a long time, the legal provisions on the national anthem in China are almost blank. Except that the Constitution clearly stipulates that National Anthem of the People’s Republic of China is March of the Volunteers, there are no other provisions on the use of the national anthem at the legal level. "Through legislation, the important position of the national anthem as the first voice of People’s Republic of China (PRC) has been determined, and it can enjoy the same protection as the national flag and national emblem." Yu Hai said.

　　In March 2008, Yu Hai, who attended the Chinese People’s Political Consultative Conference meeting for the first time as a member of Chinese People’s Political Consultative Conference, proposed to legislate for the national anthem. He made the same proposal every year for the next ten years. His persistence has even been joked by other members as a contemporary "Xianglinsao". However, Yu Hai never gave up and always insisted on legislating the national anthem.

　　Finally, on the afternoon of September 1, 2017, in the tenth year of Shanghai’s persistent proposal for national anthem legislation, the 29th session of the 12th the National People’s Congress Standing Committee (NPCSC) voted to pass the National Anthem of the People’s Republic of China Law. At that time, Yu Hai, who was preparing to return to Beijing at Changsha Airport in Hunan Province, received a WeChat from the person in charge of the the National People’s Congress Standing Committee (NPCSC) Law Committee: "The legislative vote on the national anthem of the National People’s Congress Standing Committee (NPCSC) just passed this afternoon! Your persistence, your efforts and your contribution have finally come to fruition! "

　　And that day happened to be Yu Hai’s 62nd birthday. Yu Hai was so excited about this that he couldn’t help but sigh that it was destiny takes a hand, and he received the best birthday gift of his life on a special day.

　　Today, the 64-year-old Yu Hai has not stopped. He began to shoulder the heavy responsibility of preaching the history of the national anthem, and often went to some institutions, schools and enterprises to give lectures to publicize and preach the knowledge related to the national anthem. "The national anthem is the voice image of the country. I hope that everyone who has heard my preaching can know the importance of safeguarding the dignity of the national anthem, and love the country and the Chinese nation more. " Yu Hai said.

　　Aikebaier Mi Jiti: Give the national anthem a clear legal status.

　　Mi Jiti clearly remembers that the time when he received the phone call that excited him was at 10: 56 am on April 19th, 2017. On the phone, the relevant staff of the National People’s Congress Standing Committee (NPCSC) Law Committee told him that the national anthem was going to be legislated, and invited him to attend the legislative forum held in the organ of the National People’s Congress on the morning of April 27th. This means that, from the second session of the 12th Chinese People’s Political Consultative Conference Conference in 2014, the "Proposal on Amending the National Flag Law to the National Flag and Anthem Law" was put forward, and the efforts made by Akbar Mi Jiti for the national anthem legislation have blossomed and borne fruit for four consecutive years.

　　Member of the 11th and 12th Chinese People’s Political Consultative Conference, former editor-in-chief of China Writers, former deputy secretary of the Party Committee of China Writers Publishing Group, former deputy director of the Management Committee, deputy director of the Film and Television Committee of the Chinese Writers Association, and executive vice president of the China Film Literature Society … … Mi Jiti has many titles, but his favorite identity is a writer. As one of the outstanding representatives of Kazak people in 56 ethnic families, Akbar Mi Jiti has created a large number of literary works. The emergence of Mi Jiti’s legislative proposal for the national anthem is also directly related to a writer, that is, Su Shuyang.

　　艾克拜尔·米吉提回忆说，有一次，他与苏叔阳见面时聊起了国歌、聊起了田汉，两人都很激动。苏叔阳突然说：“老艾，你是政协委员，你应该提个提案，在天安门广场国旗升旗杆下汉白玉护栏外侧贴上60厘米×40厘米铜牌，刻上五线谱国歌歌曲，再刻上国歌歌词、词作者田汉，曲作者聂耳。这样既是进行爱国主义教育，也会成为天安门广场一道新的风景。”听到这个建议，艾克拜尔·米吉提的眼前为之一亮，认为这的确是一个很有价值和意义的提案。于是，在当年全国政协会议期间，艾克拜尔·米吉提提出了《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》。

　　但当年，这个提案最终并未落实，也没有单位办复意见。“当时，这个提案的接办单位天安门广场管理局十分积极。但是接近岁尾，他们十分委婉地在电话里告诉我，天安门广场管理局只是北京市政府派出机构，要动天安门广场的一草一木、一砖一瓦，他们做不了主，需要上级批准。更为重要的是，中华人民共和国国歌《义勇军进行曲》虽在宪法和国旗、国徽法中有所表述，但是没有明确法律地位，没有法律支撑，无法操作。”此时，艾克拜尔·米吉提才知道，原来国歌居然没有立法保护，由此，才想到必须为国歌立法。

　　“只有让国歌获得明确的法律地位，《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》方能得以依法落实。”2014年，艾克拜尔·米吉提再次提出《关于在天安门国旗升旗台侧附国歌〈义勇军进行曲〉五线谱歌词铜牌的提案》，同时还提出了《关于建议修订〈国旗法〉为〈国旗国歌法〉的提案》。在此之后，每年大会上，他都会提出这两项提案。

　　艾克拜尔·米吉提的记忆深处，还有一个令人感动的画面——在牧区的一所小学，只有一名老师带着一名学生在升国旗、唱国歌。“各民族共唱国歌时，民族自豪感会油然而生。这也是我反复为国歌立法提案的另一个初衷。”艾克拜尔·米吉提告诉记者，中华人民共和国国歌曾被翻译成蒙古语、藏语、维吾尔语、哈萨克语和朝鲜语等语言，这使更多的少数民族公民能够更好、更准确地理解国歌的含义。从小唱国歌，这将对我国的民族团结起到巨大的促进作用。“就像在牧区，许多人家节庆日会挂上国旗一样，唱响国歌这样的爱国主义教育，会比空泛的教育更具体、更有效。”

　　念念不忘，必有回响。艾克拜尔·米吉提的坚持也最终有了让人欣慰的结果。2017年，国歌法被列入全国人大常委会立法工作计划，这也便有了那个邀请电话。2017年4月27日上午，全国人大常委会法工委举行专题座谈，邀请部分人大代表和政协委员就中华人民共和国国歌《义勇军进行曲》立法问题进行协商，给出了国歌法的时间表和路线图。2017年10月1日，共和国68岁生日这天，国歌法正式施行。

　　再过几天，天安门广场上，庆祝新中国成立70周年阅兵仪式即将举行。“当五星红旗飘扬的时候，伴随着雄壮的国歌声，56个民族共同唱响国歌，那一定是一幅壮观景象。相信在国歌的激励下，中华民族伟大复兴的中国梦一定会实现！”艾克拜尔·米吉提充满期待。（记者　朱宁宁）

　　The Press Office of the State Council will hold a regular briefing on the State Council policy at 3pm on Thursday, March 28th, 2024. Li Liangsheng, Vice Minister of Water Resources, and relevant officials of the National Development and Reform Commission, the Ministry of Justice and the Ministry of Housing and Urban-Rural Development will be invited to introduce the Regulations on Water Conservation and answer questions from reporters. Welcome to attend.

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　　the State Council Information Office

　　March 25, 2024

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