48 China brands have entered the list of ＂Top 500 World Brands＂.

Beijing business today News (Reporter Jin Chaoli Cheng Liang) Recently, the World Brand Lab’s 2023 Top 500 World Brands list was announced, and 48 China brands entered the list of Top 500 World Brands. At the same time, 35 leading brands such as China Air China, Changhong and Haier Zhijia were selected as "2023 China Brand of the Year Award".

According to relevant analysis, the outstanding performance of domestic enterprises in brand first comes from continuous technological innovation and brand innovation, and constantly injects connotations such as fashion, trend and intelligence into brands, and promotes brand rejuvenation and upgrading, thus building their own industrial ecological moat.

According to the data, the "Top 500 World Brands" is judged on the basis of the brand’s world influence. The so-called brand influence refers to the brand’s ability to open up the market, occupy the market and make profits. According to the three key indicators of brand influence, namely, market share, brand loyalty and global leadership, the World Brand Lab comprehensively scored more than 8,000 famous brands around the world, and finally launched 500 most influential brands in the world.