A good film has an appointment | "Speed ​ ​ Car King": Batman joins hands with the motor to compete.



Director:

Screenwriter: Jez Butterworth/John Henry Butterworth/Jason Keller

Starring:/

/ /

Type: Plot/Biography/Sports


Special feature of 1905 film network This year is the 90th Le Mans 24 Hours Race in France. In the past 100 years, it has witnessed countless extraordinary stories and produced many outstanding drivers. This week’s excellent film "Speed Car King" sets the time in the summer of 1966, and a "crazy" racing driver took part in this legendary race.



24 heures du mans


Since 1923, every year on the second weekend of June, the Le Mans 24 Hours Endurance Race has been held as scheduled in the small town of Le Mans, 200 kilometers southwest of Paris, France. The 24 Hours of Le Mans is a great test for drivers. Only three drivers are allowed to drive in turn in each car. On the 13.5-kilometer track, the best car has a mileage of nearly 5,000 kilometers, so the race, together with the World Formula One Championship and the World Rally Championship, is called the three most famous and difficult car races in the world.



The film "King of Speeding Cars" restored the most classic counterattack battle on this track. A talented racer turned the tide by his own efforts, and he was Kim Myers.



Genius in the left, the madman in the right


In the 1960s, Ferrari occupied the Le Mans Endurance Championship for six consecutive years. In 1966, this record was broken by Ford, which had no previous racing experience, and also won the top three in the race. The man who helped Ford win the championship was Kim Myers.



Miles, like a "madman", has achieved the ultimate in motor racing. At the age of 11, he had a car accident in a racing competition, which not only broke his nose but also lost three teeth, but it didn’t make him give up his love for racing.



When he grew up, Myers became an extreme test driver, struggling hard in cars with almost no safety protection facilities all the year round. Sometimes he lost control when turning, the car ran off the track and the tires screeched under great friction, but he would drive the car back to the track again to test the extreme speed of the car.



The film "King of Speed Cars" is based on a documentary novel, in which Kim Myers said, "I would rather die on the track than get cancer." So his madness is not limited to becoming a test driver. His goal is to win the race by driving a racing car. In 1953, he bought a second-hand racing car, but was disqualified for reckless driving after the brakes failed. In the following year, he changed almost all the parts of the car with his crazy energy and won 14 consecutive victories in one fell swoop.



Screen duo

Christian Bale and Matt Damon.


The film King of Speed Cars was played by Christian Bale. After Batman, he always thought that playing a fictional character would be overdone, so he always wanted to play a role adapted from a real person.



Although Bell took a fancy to the role of Miles very early, the filming of this film was repeatedly postponed due to budget and shooting difficulty. After a lapse of six years, when the producer finally informed him that he could shoot "King of Fast Cars", Bell had just gained a fat man for his role.



In order to play Miles, Bell had to lose 60 pounds in seven months. Bell, who is nearly 50 years old, lives on apples and salads every day, and he has to learn to drive a racing car in 40 degrees.



In order to enrich the story of this film and help portray the role of Miles, Bell also needs a charming actor as a partner, and he is Matt Damon. Damon won the Best Original Screenplay Award and the Best Actor nomination at the 70th Academy Awards.



During their decades of acting career, Bell and Damon have always been close friends, but they have never cooperated once. This time, as the eldest brother, Bell found that the "crazy" racer needed an intimate partner, and Damon just finished filming. So what kind of sparks will the first cooperation between "Agent Bourne" and "Batman" collide?


"Speed ​ ​ Car King" clip


Walk into this week’s excellent film "King of Speed Cars" and ride the track together and exceed the limit.


This program is live.


In this issue of CCTV-6 movie channel "A Good Movie with a Date" on Saturday, the presenter Ma Fanshu takes you into the movie "Speed Car King" to see the legendary life of a crazy racing driver. In the Sunday film review edition, film scholar Suo Yabin, media person Zhang Qi and former racing driver training officer Dong Weijun walked into the film "King of Speed Cars" to unveil the mystery of a real history.




Welcome to this issue of CCTV-6 movie channel "A Good Movie with an Appointment".


Saturday, November 26th

Saturday Promotion Edition 22:23

Speed Car King 22:31


Sunday November 27th

Speed Car King 13:13

 Sunday Film Review Edition 15:41


[High-end interview] Interview with conductor zubin mehta

Enter [CCTV news [high-end visit]] > >

    CCTV.com News (high-end visit broadcast on February 24th):Click to watch the video > > >







Zubin Mehta







Shui Junyi


    Zubin mehta was born into a musical family in Mumbai in 1936. His father, Meiwan Mehta, was an excellent violinist, violinist teacher and conductor, and the founder of the Mumbai Symphony Orchestra and String Quartet. Zubin mehta received a formal violin and piano education when he was seven years old, so he was very familiar with European music when he was very young. As a student of his father, he conducted the Mumbai Symphony Orchestra at the age of 16. But he followed his parents’ wishes to study medicine. But after two semesters of classes, he turned to music. At the age of 18, he went to the Vienna Conservatory of Music to study piano and compose music. He completed his studies as a conductor under Hans Swarovski.


    In 1958, he won the Liverpool International Conductor Competition and served as the deputy conductor of a local orchestra. In his twenties, Mehta has conducted the Vienna Philharmonic Orchestra and Berlin Philharmonic. And to this day, they still maintain a close cooperative relationship. He won the second place in the American Tanglewood Conductor Competition (the first place was abbado). At this time, he met Charles Monch, the commander of Boston Symphony Orchestra, who had a profound influence on Meta. In 1960, he first cooperated with new york Philharmonic, Philadelphia Orchestra and Montreal Symphony Orchestra, and from 1962 to 1966, he was the chief conductor of Montreal Symphony Orchestra.


    Zubin mehta was the music director of the Los Angeles Philharmonic Orchestra from 1962 to 1978. In 1969, he became the music consultant of Israel Philharmonic Orchestra, in 1977, he became the chief conductor, and in 1981, he became the lifelong music director. In 1978, he became the music director of new york Philharmonic, which lasted for 13 years until his successor KurtMasur arrived.


    In terms of opera, he has conducted opera performances in Montreal, metropolitan opera, Vienna State Opera House, Bavarian State Opera House, Royal Opera House in London and Covent Garden.


    Since 1998, Mehta has been the music director of the Bavarian National Opera House. Zubin mehta is an honorary citizen of Florence and became an honorary member of vienna state opera in 1997. In early 2004, he became an honorary member of Munich Philharmonic.

Editor: Wang Yilin

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

The old drivers who run Lutong know that Lutong transportation requires high timeliness for goods such as fruits and vegetables. However, with the recent rising temperature, how to ensure that the goods are fresh and "fresh" in timeliness in hot weather has become an urgent problem for the old drivers of Lutong.

In order to promote the efficient development of Lutong transportation industry and provide users with higher-value Lutong transportation solutions, a national sixth edition of Lutong was grandly launched on the 5th Lapras 67 Brand Customer Day. And in terms of power, self-respect, interior decoration, etc., it has carried out an all-round rejuvenation and upgrade. So what is the market performance of this country’s 6th edition Lapras H5 green through truck? Let’s take a look at it with Xiaolong ~

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

The power is upgraded to 270 HP, which is more timely.

For the Lutong industry, which requires more strict timeliness, the power of vehicles is very important. The 6th edition Lapras H5 green through truck is equipped with 6.2L 270PS large displacement and high horsepower, and is equipped with synchronizer with eight gears, which is the largest in the industry at present. Climbing without downshifting, overtaking fast, fresh speed! Ensure that vegetables and fruits are transported to their destinations "fresh", and the timeliness of Lalutong is higher.

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

The self-weight of the chassis is as low as 4.92 tons, and the cargo capacity is larger.

In order to allow users to make a reasonable dorado profit under the limited weight and capacity, the lightweight optimization design of Lapras H5 green through-load freight car, the sixth edition of China, combined with the application of aluminum alloy steel ring, aluminum alloy oil tank and aluminum alloy air cylinder, has a chassis weight as low as 4.92 tons. With larger cargo capacity, users can easily earn money in dorado!

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

Custom-made interior of cab provides higher comfort.

Compared with the previous Lapras H5 green through-truck, Lapras H5 green through-truck of the National Sixth Edition has been completely refreshed and upgraded in the interior. The most obvious is the overall color matching of the cab, which uses flame red as the main color, and the overall color is full, even if it is in the cab for a long time, it will not produce visual fatigue.

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

In order to further enhance the comfort of card friends, in terms of cab space, the Lapras H5 green through-load truck of the National Sixth Edition still adopts the high-top and two-bedroom design. It is also equipped with a 2.3-meter-wide flat-floor cab, with an internal height of 1.92 meters. It has a large space and is not depressed when driving. The passenger seat can rotate, and the lower berth can be changed to 1 meter wide. Moreover, the upper and lower sleepers are covered with individuality, and the materials are exquisite, the quality is reliable, and the handfeel and the actual feeling of sitting and lying are obviously improved; The vehicle is also equipped with curtains as standard, which further enhances the privacy and shading effect of the vehicle and makes the card friends rest more comfortable.

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

It is worth mentioning that the 6th edition of Lapras H5 green through truck has also adopted customized designs such as wooden floor, soft package of instrument panel, interior color matching, 10-inch large screen+six-way monitoring+,among which the refrigerator has a capacity of 9L, which can meet the needs of card friends to store iced drinks, vegetables and meat when driving in hot summer, and provide convenience for their driving life.

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

The six-way monitoring can help drivers and passengers observe the situation around the car body, help drivers reduce the blind area of driving vision as much as possible, and reduce safety risks; The 10-inch media screen can provide drivers and passengers with the necessary audio-visual entertainment functions, alleviating the fatigue of users’ daily transportation. Create a car-class mobile home for the majority of card friends!

Analysis of 270 HP National Sixth Edition Lapras H5 green through truck

Conclusion:

With stronger power, lighter weight and more comfortable interior configuration, such a car-class mobile home is a very good choice for the card friends of Lutong Transportation. If you’re still struggling with the choice of vehicles for Green Connect transportation, then this sixth edition Lapras H5 Green Connect truck is worth seeing, and I believe it will definitely help you get "fresh" efficiently and create wealth easily!

The keynote report of invited academicians and experts at the summit forum on scientific and technological economic integration was refined and released

02:12
On the morning of August 15th, the 22nd annual meeting of China Association for Science and Technology "Summit Forum on Science and Technology Economic Integration" was held in Qingdao, Shandong Province, sponsored by China Association for Science and Technology and Shandong Provincial People’s Government, hosted by China Association for Science and Technology Service Center and Shandong Association for Science and Technology, and co-organized by China Textile Engineering Society and Qingdao Association for Science and Technology.
Academician of China Academy of Sciences, researcher of Aerospace Information Innovation Institute of China Academy of Sciences, Guo Huadong, vice chairman of China Remote Sensing Application Association, Peng Xiaojun, academician of China Academy of Sciences and director of State Key Laboratory of Fine Chemicals, Xiao Jincheng, former director and researcher of National Development and Reform Commission’s Institute of Land Development and Regional Economy, Yip Wong, Vice President of Haier Zhijia Ecological Platform and General Manager of Advanced Innovation R&D, and other academicians, experts and entrepreneurs made keynote reports on topics such as digital earth science and technology, development and utilization of advanced material technology, national spatial planning and blue economy development, and construction of enterprise science and technology platform, respectively, to exchange industry frontier trends and discuss the integration of science and technology and economy.
Earth Big Data Science Engineering and Its Application
Keywords: big data; Earth big data
Guo Huadong: Academician of China Academy of Sciences, researcher of Aerospace Information Innovation Institute of China Academy of Sciences, and vice chairman of China Remote Sensing Application Association.
"The era of big data in science and technology has arrived. What should the science and technology community do?" At the beginning of the lecture, Academician Guo Huadong threw a question to the audience. He believes that big data is at least a methodology of scientific innovation, which can directly read some scientific discoveries of scientists through big data.
In 2018, the Class A strategic pilot science and technology project "CASEarth" of China Academy of Sciences, led by Academician Guo Huadong, was launched. In the same year, Academician Guo Huadong promoted the publication of Big Earth Data, the first big data publication in the international earth science field, and served as the editor-in-chief, which became the strategic cornerstone for promoting the construction of big data.
Guo Huadong believes that "science and technology and economy are combined". He introduced that the "Digital Silk Road" international science plan initiated by China scientists has attracted 58 international organizations and plans to participate, and nine international working groups and eight international organizing committees have been established. China scientists are building a community of human destiny through concrete actions.
He believes that the era of big data has arrived, and he is a remote sensing background, but he can’t "just stare at remote sensing". He needs to integrate navigation data, ground survey data, social unified data and other aspects to form a big data cloud service platform. Guo Huadong introduced that on the basis of big data, there are further physical big data and earth big data. Earth big data itself speaks the first two sentences, which depicts big data with a new methodology and a brand-new model. Knowing the earth is a new engine and a new means, because it is also a massive, diverse and highly integrated feature.
"A month later, the United Nations General Assembly will open. We hope that scientific and technological innovation will play a huge role in the sustainable development agenda of the United Nations in the next decade. We also hope that scientific innovation and earth big data can also play a unique and irreplaceable role in the sustainable development of China." Guo Huadong said.
Intelligent chemical product engineering and its development trend
Keywords: chemistry; Materials; intelligentize
Peng Xiaojun: Academician of China Academy of Sciences and Director of State Key Laboratory of Fine Chemicals.
"Chemical materials play a vital role as the carrier of emerging industries, and the revolutionary development of materials in performance has effectively promoted the rapid development of these industries." Peng Xiaojun, academician of China Academy of Sciences and director of the State Key Laboratory of Fine Chemicals, believes that "intelligence" can improve the performance of these key raw materials.
Peng Xiaojun introduced that smart chemicals belong to high-end fine chemicals. From the industrial chain of chemical products, we can see that fine chemicals not only have very high technical content, but also have very high added value. More importantly, they play an inestimable role in national economic and social development and national defense construction, so they are the commanding heights for domestic and international competition. "In developed countries, fine chemicals account for more than 60%-90% of the total chemical products. Compared with developed countries in the world, our country still has a relatively large room for development."
In Peng Xiaojun’s view, to achieve a great leap forward is to develop intelligent chemical products, which involves two scientific problems, the first is how to create new substances, and the second is how to make new substances. "China is a big manufacturing country. It is our strength to reduce the cost of products that have been used on a large scale, but our work is not enough in how to design and create a new chemical product, so we must start from the source. Innovation."
"The next 5-10 years will be a very good opportunity for the chemical industry to be intelligent." Peng Xiaojun pointed out that when people talk about chemical industry, they will think that there are safety and environmental problems, but the safety problems can be solved through automation. "Because many safety problems are not the problems of chemical industry itself, but human problems, and if they are fully automated, this problem can be solved. On the other hand, we can miniaturize and make a bag-like factory, which is a huge development trend. "
Peng Xiaojun introduced the development prospect of chemical industry intellectualization in detail through the example of dye product intellectualization he was engaged in. "From the development of dyes to many fields, it is an intelligent and functional process. The key to making dyes intelligent is the intelligent design of molecules. The characteristic of dyes is that they have color. Because color absorbs light, according to the point of view of quantum mechanics, it is the transition of electrons, which can do work in different ways and produce chemical reactions of heat, light and electricity." Peng Xiaojun further pointed out that in the field of biomedical detection, a dye can be designed to help doctors identify the boundary of tumors during the early diagnosis and operation of tumors. Viruses, bacteria or tumors themselves have no color at the cellular and molecular levels, but they will produce color through the indication and marking of dyes. "In this way, there is a characteristic enzyme in our tumor with many inhibitors. We will take it and connect it with dyes to form a targeted probe. When it meets it, it will fluoresce, which distinguishes the tumor from normal cells."
In the keynote speech, Peng Xiaojun introduced the connotation, existing problems and development trend of intelligent chemical engineering products through some examples. He hoped that the research of himself and his research group could provide some enlightenment for the future development.
International and domestic double circulation and the development of Shandong Province
Keywords: Shandong Peninsula; Blue economic zone
Xiao Jincheng: former director and researcher of the Institute of Land Development and Regional Economy of the National Development and Reform Commission.
Focusing on the current development situation in China and China’s dual-cycle economic policy, Xiao Jincheng, former director and researcher of the Institute of Land Development and Regional Economy of the National Development and Reform Commission, put forward some targeted countermeasures and suggestions for Shandong’s economic development.
Xiao Jincheng pointed out that during the "two sessions" in 2020, the General Secretary of the Supreme Leader pointed out that a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other will be gradually formed, and new advantages of China’s participation in international cooperation and competition will be cultivated under the new situation; On May 14th, the The Politburo Standing Committee (PSC) meeting of the Communist Party of China proposed to deepen the supply-side structural reform, give full play to China’s super-large-scale market advantages and domestic demand potential, and build a new development pattern of mutual promotion of domestic and international double cycles.
Xiao Jincheng believes that the Sino-US trade war and the impact of the COVID-19 epidemic have had a great impact on the international economy and China’s domestic economy. Therefore, it is necessary to repair the international supply chain and build the domestic supply chain. "The impact of the epidemic has stopped the production lines in many countries, and many of our enterprises need to rely on foreign parts for their products. Without the parts, it will have a great impact on our country’s economic industry." Xiao Jincheng further pointed out that although we soon got out of the haze of the epidemic, foreign products could not be supplied, and domestic production would be greatly affected. This is to build a domestic supply chain and repair an international supply chain.
At the same time, in the keynote report, Xiao Jincheng also focused on how Shandong can seize the opportunity of double circulation and promote the development of the province. He introduced that Shandong Province, with an area of over 150,000 square kilometers and a population of about 100 million, is both a populous province and an economic province. According to the data, in 2019, the gross domestic product (GDP) of Shandong Province was 7,106.75 billion yuan, ranking third in the country. "We know that Shandong has many advantages. It is the largest peninsula in China, with the Yangtze River Delta region in the south and the Beijing-Tianjin-Hebei region in the north. The coastline is 3,345 kilometers, accounting for about one-sixth of the country."
In view of how to seize the opportunity of double circulation and establish a modern regional economic development system in Shandong, Xiao Jincheng put forward three suggestions: grasping scientific and technological innovation and coordinating land and sea; building a modern metropolitan area; and promoting regional cooperation. In his view, to promote the integration of science and technology economy, the first is the integration of production and city, urban and rural areas and industries, and to promote enterprises to increase investment in research and development and give full play to the role of scientific and technological talents.
"Industry doesn’t want everything, but where it is, and talent doesn’t want where it is but what it is used for." Xiao Jincheng hopes that China Association for Science and Technology can play a greater role and further promote the integration of science, technology and economy.
Exploration on the Integration of Innovation Ecology and Science and Technology Innovation Platform
Keywords: science and technology innovation platform; Innovation; Smart home appliances
Yip Wong: Vice President of Haier Zhijia Ecological Platform and General Manager of Advanced Innovation R&D.
As a representative of scientific and technological innovation enterprises, Yip Wong, vice president of Haier Zhijia Ecological Platform and general manager of advanced innovation R&D, analyzed how to integrate science and technology with economy from a commercial perspective by combing Haier’s exploration in the integration of science and technology with commerce.
"The whole innovation environment is a process of reconstruction." Yip Wong pointed out that the personalized needs of users and their sense of participation have formed a fan economy, and high-end and intelligent products have been rapidly promoted in many industries, including the home appliance industry. At the same time, he believes that scene is an important trend in the home appliance industry and an important driving force that can really create value for users and really drive the whole industry forward.
Therefore, Yip Wong mentioned that the products of innovation have also been upgraded. "Our previous innovation was to get a new product, but now it is not enough to have a new product. Users need a creative experience." Taking the refrigerator as an example, Yip Wong introduced that there was only one topic in all the researches on refrigerators in the past, that is, how to refrigerate. "But we found that what users want is not temperature, but a preservation scheme, and refrigeration is only one of them." Based on these thoughts and explorations, Haier Zhijiayun mainly focuses on 12 areas such as clothing, food, housing and entertainment for users to carry out full-scene smart home solutions. "What we provide to users is to design a home, help them build a home, and more importantly, to serve a home and provide life-cycle management and services for the whole life cycle. This is the way that Haier Zhijia will continue to explore in the future."
"The science and technology platform empowers the whole ecological innovation. Similarly, our ecological innovation helps the science and technology platform. The two, like water and fish, promote each other and couple with each other, and finally promote the process of mutual integration and development." Yip Wong mentioned that Haier’s HOPE platform is a sub-platform under the science and technology innovation platform, which builds a bridge between innovators and technology demanders, and is currently the largest innovation platform in the smart home in the world. HOPE platform can link more than 120,000 experts in the world, covering more than 100 technical fields and more than 15 industries such as chemistry and chemical engineering, and supporting more than 9,000 global resources of Haier Zhijia. He said that Haier Zhijia will continue to deepen the mode of ecological innovation and deeply integrate into the platform of "Kechuang China".
Source: Institute Service 365
Reporting/feedback

Interview with Gosling: Replicators are more humane and like to be called "Commander Gao" the most.

Ryan Gosling starred in Blade Runner 2049.

Special feature of 1905 film network After thirty years of silence, ridley scott finally wrote a sequel on the big screen. Previously, this film has been enshrined in the temple of science fiction films, and everyone looks up to it. Too many fans and audiences hold awe and admiration for it, and they are crazy about falling into this apocalyptic vision of the future shrouded in gloom and gloom. Many new films and music albums in later generations were deeply influenced by this film, and other films were almost in the same strain. In Cyberpunk culture, blade runner is undoubtedly an insurmountable peak.

Blade runner has always been regarded as a classic.

This film was once praised as "unprecedented and unprecedented", which must have put pressure on the creators of the sequel. However, after a long and difficult creation, the film is easy and determined, and slowly repeats to the audience the sobering question 30 years ago: What is human nature? Is the soul unique to people? Trying to visualize the essence of life, even just walking on the edge, is a thrilling dance step.

Blade Runner 2049 explores the depth of life.

If the original is about the breadth of life, then this sequel will go further and ask the depth of life directly. On the eve of the North American release of Blade Runner 2049, we talked with Commander Gao about shooting those things. As a veteran fan of blade runner, Commander Gao seems to have been immersed in the excitement of participating in the sequel creation. For him, this is an extremely precious and supreme honor.

(The following contents include spoilers)

 

"blade runner" is very different from 30 years ago, and 2049 is more extreme.

 

In Los Angeles, Sony Studio was full of people, and suddenly there was a lot of noise. Commander Gao came in and bowed his head and took some snacks from the buffet bar. He is wearing an eye-catching red sweater, and he is tall and burly. flax gold’s hair color blends with gray-blue eyes, and his facial features are three-dimensional, revealing the breath of wisdom and cunning. It is hard not to attract everyone’s attention. There was a commotion among many fans around me.

 

Hearing the sound, he looked up and greeted everyone with a smile, which really made people dizzy. Seeing this man up close, you can quickly understand why he is called a "girl killer". Although he often interprets some cold characters, it is difficult to capture the sense of alienation in himself when he is not performing.

 

Unlike many superficial people, Commander Gao’s fascination with the original works has definitely reached the level of iron powder. He was in the shooting place with some friends — — Wandering around the unique Bradbury building, pretending to be "blade runner". He also made no secret of his admiration for the original: "I watched blade runner when I was very young. This movie is impressive and will leave an indelible mark on your heart. Participating in telling the story of this series and becoming a’ blade runner’ is really incredible and extremely exciting. "

 

Commander Gao once wandered around Bradbury Building, pretending to be "blade runner".

 

Undoubtedly, the complexity of blade runner itself is the premise that it can be interpreted multiple times, and its rich spiritual connotation is very advanced in many aspects. When asked how the sequel deepens the theme of the original, Commander Gao himself understands it this way: "The original has established the basic system of the world setting of blade runner, so we can swim in it quickly and go straight to the theme after the completion of the existing world. This is of course a luxury and luck. I think this film asks questions similar to the original, but in a completely different way, and the different roles also make the level of the question more rich and delicate. "

 

Originally, I thought that the role setting of Officer K would be exactly the same as that of Harrison Ford’s character Deckert, but in fact, K is not a re-description of the original protagonist. Although he is defined as a clone without soul in the film, this role is unique in both emotional and ideological dimensions.

K and Deckert dash.

The difference between K and Deckert deserves more attention.

 

When talking about the similarities and differences between K and Deckert, Commander Gao also emphasized the differences between the two roles: "Obviously, they are both’ blade runner’. However, I think the difference between this film and the original is that the function of’ blade runner’ has changed in 2049, and the whole world is very different from the previous one, becoming more extreme in all aspects. So although they have something in common, there are more differences. "

 

Shortly after the opening of the whole film, the lieutenant played by robin wright asks K to find the children of Deckert and the clone Rachel and get rid of them. The fluctuation of K is moving. His eyes were confused, and his expression showed his longing for the soul: "I have never killed a natural person … … Are they different, born with souls? " In this scene, Commander Gao’s control of facial expressions is in place, conveying the inner perception of the characters with subtle movements that are not easy to detect, and accurately presenting the ups and downs of the characters under the iceberg appearance, which is his good performance. K has started the process of independent inquiry from obedience to hesitation and fear.

Commander Gao’s control of facial expressions is in place.

 

Copying people is more humanized than human beings, which is the feeling of Commander Gao after playing K. In fact, "more like human beings than human beings" is also the motto of tyrael, the "father of replicators" in blade runner. Taking this opportunity, I put the century problem that has been debated endlessly — — "Is Deckert a natural person or a clone?" Thrown to the high commander. But he has been through many battles and is very cunning: "Ridley thinks he is a clone, but Harrison thinks he is a human." When the great gods discuss the results, we will naturally know. "

 

How to describe and understand K’s behavior and psychology? "All the moments will disappear in the passage of time, just like the tears in the drowned rain" — — This role will remind people of the exquisite poems in the original.

 

The construction of real scene helps to shape the role. Commander Gao is the director. Muse not only performs, but also writes.

 

Although the world of Blade Runner 2049 is not the first, the overall tone of the film is immersed in the personal aesthetics of the director denis villeneuve, from the misty ruins of the yellow sand to the vast giant waterfall, as well as the holographic girlfriend bathed in the rainbow-like light, and so on. The screen picture he weaves is deeply fascinated and lingering.

Denis villeneuve’s personal aesthetic style is impressive.

In the interview, Commander Gao mentioned the director many times, and thought that the other party’s unique determination in creation and the choice of production details had a profound impact on the actor’s performance texture, which was very helpful for shaping the role: "After arriving in Budapest, it was very helpful to discuss with the director and explore the situation of the studio. My role is the reflection and projection of the world in which he lives. The actual investigation of the studio has helped me a lot in shaping my role. "

 

"They built these studios in a real-life way, and most of them are real venues with traces to follow, and the scale is extremely spectacular. I thought I would use CGI and green screen, but Dennis decided to present the whole picture of his future in an entity, which is undoubtedly a very bold and risky decision, and it also benefits all of us. "

Director denis villeneuve decided to present the idea of reality.

 

Commander Gao, who personally played the piano in the film and inspired Mia’s interview, was not satisfied with being an actor in Blade Runner 2049, but also wrote a play for his role. When shooting, in addition to the "benchmark test" scene inherent in the script, the crew filmed an 8-minute version written by Commander Gao, which was longer than that in the script. But at the moment of filming, everyone on the set felt that they had witnessed a dramatic performance with great appeal.

Commander Gao wrote a play for his role.

 The "benchmark test" is somewhat similar to the "human nature test" in the original work of that year, but the former is obviously more pioneering in technology and significance. In view of the fact that "blade runner" in 2049 often killed the same kind of people when performing their duties, their mental state should be tested and evaluated accordingly. The director spoke highly of the play: "When you start making a movie, there will always be a scene where people feel that they have touched the core of the story." He once praised Commander Gao and Ford, calling them his muses: "They contributed a lot of great ideas."

Commander Gao is talking with the director on the set.

The creation of this film was extremely difficult. At that time, the director was greatly shocked after seeing the script. He said that the only condition for his consent to direct was the approval of Master ridley scott himself. The old man allowed the young talent to splash ink freely. He said that whenever he needed help, he would provide support. So what’s the challenge of filming Blade Runner 2049? Commander Gao said frankly: "The most challenging part is to make a sequel to a’ master masterpiece’. To a certain extent, we shoulder the responsibility of paying tribute to the original, and part of the core spirit of the original is courage and fearlessness. Dennis should not only be loyal to the original design, but also dare to make bold self-innovation, and the two need to be compatible and symbiotic, giving people the feeling of natural transition in connection. "

The atmosphere of the four people’s discussion was warm.

At the end of the interview, I mentioned the nickname "Commander in Gao". I was interviewed for one day. Originally, he looked a little tired and his eyes began to wander. He immediately stood upright and jumped for joy, revealing a proud smile like a child: "I love it! That’s the best name I’ve ever had. (I love it! This is my best name! )”

 

After Blade Runner 2049, will Commander Gao, the "heartthrob", step out of the comfort zone of independent films and participate more in large-scale production? His eyes have always been sharp, and perhaps the selection of new films in the future will mainly depend on the quality of the script. At present, Commander Gao has reunited with the director of la la land, and is filming a biography of astronaut Armstrong who landed on the moon. On the long road of shaping a difficult role, it seems that he is never satisfied with the status quo. He always sets off quickly and throws himself into a new journey.

"Fanghua" broke the box office by one billion! Because Xiaogang Feng has done these three things.

Special feature of 1905 film network As of press time, the cumulative box office has exceeded 1 billion mark. Xiaogang Feng finally ushered in the first "Billion Plus" movie!

 

Since its release on December 15th, Fanghua has made great strides. Although it has been released for 14 days, it still maintains a proportion of 28% of the films, and it has occupied the box office champion throne for 13 days.

Even last weekend, under the joint impact of three blockbusters, such as,, and so on, "Fanghua" still maintained its momentum, winning the top spot at the box office at the weekend, drawing a golden absorption curve with full stamina.

The box office curve of "Fanghua" has not diminished (Source: Cat’s Eye Movie)

 

At the same time, the word-of-mouth of movies is also popular all the way. The moving youth of the Red Age evoked the emotional resonance of several generations of audiences. The protagonist’s bumpy fate, "people who are not treated well are the easiest to identify kindness and cherish kindness" and other golden sentences have also become the focus of hot discussion among netizens.


Looking at the film market in 2017, there are still many excellent works such as "Fanghua" with both word-of-mouth and box office harvest, and there are also many laws behind their success that deserve careful consideration.

 

Quality is the rule and word of mouth is king. 

 

Before the release, the new actors were in power, and the "Fanghua", which focused on emotional cards, was not fully valued by the market, and the proportion of films arranged on the first day was also three percentage points lower than that in the same period.

On the first day, Fanghua ranked lower than daoist magic, but the attendance rate was higher than the latter.

 

However, with word-of-mouth fermentation and high attendance rate, Fanghua has steadily occupied the top spot in the box office from the next day, and the box office for three days on weekends has also increased day by day.Even Xiaogang Feng himself said, "The box office curve of Fanghua is particularly exciting, but it is higher on Sunday than on Saturday, which is encouraging!"

As everyone in the industry knows, the film arrangement on the first day of the weekend schedule is greatly influenced by ticket compensation and pre-marketing and cannot fully reflect the real strength of the film. The attendance rate and word-of-mouth on the first day are the basis for the cinema to adjust the film arrangement, and also the guarantee for the box office stamina.

 

Similar to "Fanghua", the weekend counterattack+full-stamina box office curve also appeared in films such as,,, and so on. The douban scores of these films are all above 7, and the cat’s eye scores are all above 9.

At first, they were not completely optimistic, and they all relied on word of mouth and "tap water" to achieve a strong "counterattack", and also gained a box office return that matched the quality of the film.

"Twenty-two" won 170 million box office with its word-of-mouth counterattack.

  

It is not difficult to see that after the brutal growth and blindly following the trend in the mainland market, the audience’s choice of watching movies has become more rational and more concerned about the quality and reputation of the film itself. The era of "word of mouth is king" that people in the industry are looking forward to may no longer be out of reach.

  

Attracting "non-mainstream" people is the key to "explosion"

For a long time, young people in large and medium-sized cities and middle-income groups have been the mainstream consumer groups in the film market, and they are also the target groups targeted by film development. However, it is not difficult to find that how to attract the "non-mainstream" people in the traditional sense into the cinema is precisely the key to the box office explosion.

Age proportion of "Fanghua" audience (Source: Cat’s Eye Movie)

 

In the audience portrait of Fanghua, people over 30 account for nearly 35%, and those over 40 account for over 10%. A report in Jiefang Daily even mentioned that middle-aged and elderly audiences over 45 contributed 35% of the box office of Fanghua. This kind of box office distribution is rare in the mainland film market.

 

Focusing on nostalgia and looking back on the youth in the 1970s, Fanghua successfully attracted parents and uncles who didn’t usually watch movies into the cinema with its theme and word of mouth, and "taking parents to watch Fanghua" became a unique phenomenon of Fanghua.

Slightly different from Fanghua, Wolf Warriors 2’s 5.6 billion box office miracle is mainly attributed to the collective efforts of third-and fourth-tier cities and male audiences. However, the fourth-and fifth-tier cities are also not the main consumer groups in the conventional sense.It is with boiling patriotic feelings and high-level action scenes that "Wolf Warriors 2" awakened the enthusiasm of "the whole people" to make the audience who don’t often watch movies willingly pay for it, and finally achieved phenomenal box office success.

 

Not only stars, but also superstitious types and schedules.

 

As we all know, New Year’s Eve has always been the world of comedies and visual blockbusters, and it has become a common practice to compete with stars and cast a lineup, as have the "competitors" of Fanghua.

 

"daoist magic" and "The Legend of the Demon Cat" have successively played the combination of "famous director+star", and "The Light of Psychological Crime City" also showed the all-star configuration of Deng Chao, Ehan Juan and Liu Shishi. In contrast, "Youth" is only led by Huang Xuan, with six new actresses leading the way. From the genre point of view, fantasy and crime types are also more pleasing than the literary film "Youth".

The word-of-mouth and box office of All-Star daoist magic are not satisfactory.

 

The reason why Fanghua, whose genre and lineup are not dominant, can stand out in the attack of strong films depends on quality and word of mouth. In the past two years, the once-popular pure star fans have repeatedly warned filmmakers that the era of simply fighting for stars has quietly passed, and more and more rational audiences are calling for more and more thoughtful film works.

 

Judging from the box office rankings in 2017, it is undeniable that the ability to absorb gold in the two golden periods of "Spring Festival" and "Eleventh" cannot be underestimated, but "Wrestle! One billion plus films such as Dad and Journey to the Dream Ring, and phenomena-level low-budget films such as Twenty-two have not been released in a popular schedule.The December 15th selected by Fanghua is not the "explosion" schedule in the strict sense. All these show once again that the schedule is not the same as the box office, and truly beautiful movies will always bloom whenever they are released.

 

Xiaogang Feng often defines his mental process of creating Fanghua as "going upstream", and the unconventional box office success of Fanghua is also impacting the usual business logic of the film market. From this perspective, it also means "going upstream".

 

In the film market in 2017, small-budget films have risen collectively, and the box office returns of high-word-of-mouth films have gradually become the trend and mainstream. Only by returning to the text and concentrating on polishing excellent works of high quality and well-known by the audience can film creation truly achieve a double harvest of word-of-mouth and box office.

Today’s film review | school season! Bao Bao Bao Ma must watch the movie "Learn Dad"!


Special feature of 1905 film network Under the picture of a sea of people and queuing for numbers, the film kicked off.


The film "Learning Dad" tells the story of four families’ irony when their children are young and young. After the film was released, it triggered a strong discussion in the society. In this issue, Ma Cheng, a psychologist, was invited to analyze it on the spot to break the educational anxiety together.



The four families in the movie "Learning Dad" represent four different family situations at present.


Family no.1



The characteristic of this family is "hard-working": parents run hard with their children.


Family no.2



This parent is "desperate" to follow: seeing others report to their children, they feel that they can’t fall behind.


Family 3



Such parents are "kings": they are parents’ opinion leaders.


Family no.4



Such parents are "ideal". We all hope that children can grow up in a comprehensive quality education and a good family environment.


Next, we open the protagonist files of these four groups of families in turn.


No.1 Wan Qian family



From the fire sister-in-law family played by Wan Qian, we can see that they are both embarrassed for their children. The mother played by Wan Qian has a line: "Everyone is running, I dare not stop."



Wan Qian’s family represents many very exhausted parents in the present society.



They think that at present, I do my best to provide a good starting line for my child, but after that, all his exhaustion and all his pressure are invisibly infiltrated into all aspects of life.

No.2 Bo Huang Family



The Lei Dali family played by Huang Bo shows another family path.


Bo Huang’s lover should have died, and he began to learn how to be a father from scratch after the baby was born. Ma Cheng, a psychologist, said that parents always feel guilty when they meet a widowed family like this at work, that is, "I" did not provide the best and complete environment for their children to grow up.



In the movie, when Lei Dali’s family collapsed, we saw him screaming when he couldn’t get a taxi in the rain. Many viewers thought this passage was really real and distressing.



To some extent, Lei Dali was a good father from the beginning, but Bo Huang also made many mistakes that parents would make. It is because his inner emotions are too strong that he ignores his children’s feelings. When his son Xiaomi said that sentence, "I don’t need my father to ask for help anymore." He realized that Xiaomi didn’t do all this for his own happiness, and the so-called future was just for his father.


In fact, the children we are most worried about are sensible from the guilt of their parents.



There is a concept in psychology called false self, that is, the false self I made to please you, to make you happy, to satisfy you and to make you feel happy. What will happen if it is extreme? For example, in the workplace, people who are bullied, I will blindly sacrifice myself to cater to others, and all these come from the fake self when we were young.

No.3 NI YAN Family



The mother played by Yan Ni in "Learning Dad" is actually the real state of many parents in real life. She places too much hope on her children, and at the same time makes the pressure on them more and more heavy, trying to escape from this high-pressure environment.


Part of the reason for NI YAN’s "chicken baby" behavior comes from her failed marriage. After the divorce, Yan Ni wanted to prove that she was the best for her children through her children, and it was the most correct decision to give them to me. Therefore, the accumulation of this state of mind made her keep tying up her children, but forgot that the children were actually an independent individual, with their own ideas and emotions.



In the movie, NI YAN’s family told their parents to leave room for their children to grow up, to allow them to "grow wildly" in a suitable range, and not to control their children too much with their own will.

No.4 Zhang Junning Family



The mother played by Zhang Junning seems to be the most obscure one in the movie, but the mother she represents is actually full of helplessness.


In the movie, Zhang Junning wants to give her children the best, so she tries to squeeze into all kinds of parties, trying to integrate into more circles and accumulate more network resources. But in the process, she seems to have lost herself and forgotten what her children really want.



For many parents in real life, Zhang Junning family may be an ideal state. In this ideal state, parents think that when they have enough economic strength and network resources, they can let their children enjoy the best. But for children, how many beautiful clothes are not so important, and it is not so important to go to the top schools. The companionship of parents is the most important thing.



Therefore, no matter what state parents are in, when arranging their children’s lives according to our will, we must first ask the children what they really want. Only in this way can children grow up healthily in love.

There is no unique answer to the exam of growing up.


Time is coming to the school season in September. At the beginning of school, the film "Learning Dad" also gives parents an opportunity to examine themselves.



In today’s society full of competitive anxiety, parents will inevitably be infected by this anxious atmosphere, putting pressure on their children and putting a lot of unwarranted pressure on themselves.



The cram school for children should not be less than that for colleagues and children … …


Children must cultivate more than three hobbies … …


Children must go to the top school in the district … …


These rules and regulations seem to have turned children’s training into a set of replicable templates, as if children can become "winners in life" as long as they follow the top specifications.


But dear parents and friends, don’t forget that your children are just children who want to be happy and free. They have their own preferences, their own ideas and their own life direction.



As parents, we can help our children stride forward step by step, with less intervention of our own will, more questions about their thoughts and more respect for their opinions.


Parents or children, we are all independent individuals.


Never let love become a rope that binds children.


What is stock and flow?

Stock and flow are two kinds of indicators reflecting the economic situation, which are widely used in statistics and national economic accounting. There is a close relationship between stock and flow, and there are some differences.

First, the basic concepts of stock and flow

Stock is the amount of balance at a certain time, which reflects the economic value or quantity held at a certain time; Flow is the cumulative amount in a period of time, which reflects the generation, conversion, exchange, transfer and disappearance of economic value or volume in a period of time, and reflects the changes of economic value or volume in a period of time.

Second, the relationship between stock and flow

The relationship between inventory and flow can be summarized as follows: the sum of the initial inventory and the corresponding flow in this period forms the final inventory. Many flows in the process of economic operation have direct corresponding stocks, such as deposits and deposit balances in the current period, loans and loan balances in the current period, but some flows do not have direct corresponding stocks, such as imports, exports and workers’ remuneration.

Three, the stock and flow in statistics and national economic accounting

Among various statistical indicators, the stock indicators include the balance of government debt, foreign exchange reserves, total population, deposit balance, loan balance, etc. Flow indicators include total retail sales of consumer goods, investment in fixed assets of the whole society, passenger volume, freight volume, import volume, export volume, etc. Taking RMB deposit and loan indicators as an example, at the end of 2019, the balance of RMB deposits nationwide was 192.8 trillion yuan, and RMB deposits increased by 15.4 trillion yuan that year; The balance of RMB loans nationwide was 153.1 trillion yuan, and RMB loans increased by 16.8 trillion yuan that year. Among them, the balance of RMB deposits is 192.8 trillion yuan and the balance of RMB loans is 153.1 trillion yuan. In that year, RMB deposits increased by 15.4 trillion yuan and RMB loans increased by 16.8 trillion yuan, which are flow data.

RMB deposits and loans in 2019

                                                                                    Unit: trillion yuan

In national economic accounting, gross domestic product accounting, input-output accounting, capital flow accounting and balance of payments accounting belong to flow accounting; The international investment position table in asset-liability accounting and balance of payments accounting includes both stock accounting and flow accounting. Among them, GDP accounting describes the formation and use of the final results of production activities in a certain period of time. Input-output accounting describes the source of inputs and the destination of outputs used in production activities in various sectors of the national economy in a certain period of time, and reveals the quantitative relationship between the various sectors of the national economy. Capital flow accounting takes income distribution and capital movement as accounting objects, and describes the distribution and use of income and the collection and use of funds in various institutions and departments in a certain period. Balance of payments accounting describes the economic relationship between permanent units and non-permanent units in China, and the balance of payments table reflects the foreign economic balance of payments that occurred in a certain period; The international investment position table reflects the stock of external assets and liabilities and its changes at a specific time. Asset-liability accounting describes the stock and structure of assets and liabilities at a specific time, as well as the changes of assets and liabilities from the beginning to the end.

(Written by Zhao Tonglu and Li Xianglong)

The challenge of "The Order of the Gods" is the most difficult to see. Chen Kun: I have been using my imagination


1905 movie network news Adapted from the game "The Master of Yin and Yang", the pre-sale of the oriental new fantasy giant starring, producer, director,, etc. will be fully opened at 8: 00 on January 29th, and the preview of "The Birth of the Gods" will be exposed on January 27th, showing one of the most difficult technologies in challenging the visual effects field: digital characters, which will make the Gods more vital.

Director Li Weiran lamented: "This technology has a lot of imagination, and the biggest problem is that it is too difficult!" Dozens of kinds of hair of the ferret, the swelling and shrinking of the ghost’s red muscles, and the mixed skin of the owner fish of Haifang … … The production team used digital character technology to create a feast of ghosts with oriental characteristics on a large scale, opening a new chapter in fantasy visual effects. The magnificent scene and the vivid god-serving elements make Chen Kun bluntly say that he has been using his imagination.

 

Break the dimension! The skunk, the ghost red and the owner of Haifang are lifelike.

As one of the most difficult technologies in the visual effects field of the film industry, digital characters are the most challenging behind-the-scenes production level of The Order of the Gods. In order to make good use of the imagination space given by this technology and convey the unique charm of oriental culture, director Li Weiran led the behind-the-scenes team to challenge a variety of difficult digital characters at one time. Although hair making is extremely complicated, there are dozens of different kinds of hair on the face of the skunk; The muscles in the ghost red movement expand and contract, trying their best to make the audience feel the truth, and it even has different pores on the face; Haifangzhu’s skin is mixed, which not only shows the texture of human skin, but also reflects light like fish scales … … In the past, the characters who used this technology in Hollywood movies have attracted a lot of attention, while The Order of the Gods has achieved the real simulation of digital characters, reaching the technical level comparable to the world-class level.

In addition to the persistent polishing and improvement of the appearance of serving the gods, their expressions are also the most difficult to overcome — — How to convey inner language through vivid expressions and reach interaction and empathy with the audience has become the most persistent proposition of the behind-the-scenes team. Li Weiran emphasized: "Only when you can communicate with the audience emotionally can this role be considered as having a soul!" It is such high standards and strict requirements that give vitality to all the servants: the skiniest skunk, the wildest ghost red, the most cute mountain rabbit, the most ruthless and unpredictable, and the coolest ghost palm … … Every waiter has his own personality characteristics, which makes the eye-opening and beautiful wonders of the demon domain full of fireworks.

 

Sense of faith! Chen Kun and "Little Blue Man" give full play to their imaginations.

Different from the previous shooting experience, this time in the film "The Order of the Gods", the leading actors need to face a lot of opponents with many "little blue people" to imagine their respective roles and scenes. It is reported that, in order to ensure the final attitude and high agility of the gods, the crew needs to shoot with stuntmen wearing special blue clothes and interact with the actors. Chen Kun is both excited and fresh about this: "There are a lot of plays and’ Little Blue Man’ shooting, and they have been using their imagination, but I believe everyone will see very cute and lively characters", which shows his great yearning and expectation for the new fantasy world shown in the film.

There is also the one who plays the role of Peach Blossom. In order to play the "big housekeeper" in the courtyard of Enigmatic well, she needs to imagine by herself through the perception of the scene and the understanding of the plot: "Visual drama is very challenging for performance, because there is communication between people, but now in many cases, it is necessary to play against some markers. Without a sense of interaction, I need to respond through my own imagination and have a sense of faith."

Describing the filming of Shenle entering the demon market, he said, "I felt so shocked when I first entered, and I really felt like I had entered a world of monsters." The feelings for the scenes and characters were beyond words.


Xiaomi’s "people, cars and homes are all ecological" new products are coming, and "one hour on average" can meet the needs of users to quickly "taste new products"

On October 29, Xiaomi 15 Series andXiaomi surging OS2 product launch press conferenceHeld, launched Xiaomi 15 series mobile phone, Xiaomi surging OS 2, Xiaomi SU7 Ultra production version, as well as Xiaomi flat 7 series, mi band 9Pro, Xiaomi watch S4, Mijia air conditioning ventilation Pro and other 16 "all-ecological" new products.

Picture 1.jpg

Lei Jun, founder, chairman and CEO of Xiaomi Group, said that this conference is a concentrated display of Xiaomi’s relatively new strategic achievements of "people, cars and homes are all ecological". Xiaomi’s fully empowered OS 2 will also lead Xiaomi to accelerate into the "AI all ecological" era.

From now on, Xiaomi 15 series new products will be reserved in official channels such as Xiaomi Mall, Xiaomi Home, Xiaomi Tmall official flagship store and Xiaomi JD.COM flagship store, and will be officially launched at 10: 00 on October 31st. Among them, Xiaomi Mall, as Xiaomi’s self-operated e-commerce platform, plays an important role in its whole ecology. By accessing the third-party ready-to-use service in SF Express, the sale of new products in the ecology can reach "one hour on average", which is "rice noodles". Bring a one-stop shopping experience.

Picture 2.jpg

From Apple16 and Huawei Mate XT in September to vivo X200 series and Xiaomi 15 series in October, in just two months, the competition for new products in the mobile phone circle has ushered in two waves of climax. This year, the instant retail market has once again become an important field for manufacturers to compete for.

Mobile phone new product warEnter a climaxMajor brands actively deploy instant retailing.

It is nothing new that instant retailing is "involved" in the new product war of mobile phone manufacturers. In September this year, Tik Tok officially joined the Hours of iPhone16 series for sale, and more than 4,000 Apple authorized franchise stores supported the instant delivery of e-commerce in Tik Tok, covering more than 600 cities across the country. Huawei also opened an officially authorized live broadcast room in Tik Tok Hours Da, as its account profile wrote: "Huawei stores deliver goods within one hour, and buying Huawei is as convenient as ordering takeout".

It is reported that Tik Tok’s "Hourly Arrival" service is currently building a closed loop of "business flow+service flow" through third-party matching. As the core partner of Tik Tok’s instant delivery, SF City helps Tik Tok to realize multiple home service scenarios including Hourly Arrival. Xiaomi, which has just entered the new 15 series, is the key to its real-time retail layout, in addition to various retail take-out platforms, such as "Xiaomi Mall App" and "Xiaomi Lite applet". As early as 2021, when Xiaomi 12 was released, Xiaomi reached a cooperation with SF City. In recent years, Xiaomi’s sales volume has hit record highs and continued to consolidate the closed loop of instant retail private domain under its own ecology. It is reported that in addition to Xiaomi, Huawei, another mobile phone brand, has also reached cooperation with SF City in its own shopping malls and other channels.

Picture 3.jpg

Omni-channel access and customized construction, high-quality ready-to-use services capture users’ minds.

Why do mobile phone manufacturers such as Xiaomi, Apple and Huawei embrace instant retailing? And choose to access the third-party ready-to-use platform? With the acceleration of social rhythm, consumers need more "instant satisfaction" and are willing to pay for faster and better delivery experience. More importantly, with the development of multi-polar traffic such as live broadcast platform and brand private domain, consumers’ purchase scenarios are becoming more diversified.

It is the key reason why mobile phone manufacturers attach importance to instant retailing by meeting the demand of "early adopters" of new machines in time, capturing users’ minds, laying out more online channels, and quickly realizing the transformation of brands from "flow" to "increment" with high efficiency and seizing a larger consumer market.

Third-party ready-to-use platforms such as SF City can bring omni-channel overall customization to brands, access multiple retail take-out platforms including Tik Tok Hours Da and Meituan, and establish exclusive ready-to-use services for private e-commerce companies without capacity. In addition, the brand can also require Knight’s distribution equipment to be attached with a unified brand logo, and enhance brand recognition through dressing the, unified telephone, etc., so that the market influence and user loyalty can be enhanced in the omni-channel "instant purchase" and "fast and good" consumption experience, which will drive re-purchase and increase sales.

Among the domestic mobile phone brands, Xiaomi is the brand that operates the "private domain model" better. From the online Xiaomi community and Xiaomi Mall to the offline Xiaomi House, Xiaomi gathers users, actively carries out interaction and provides product concessions, and further strengthens online and offline connections through SF City, opening up a closed-loop sales, continuously optimizing the membership system, welfare construction and service quality, and continuously enhancing the stickiness of fans. ‌

The third-party matching platform takes root in the sinking market, helping mobile phone manufacturers to capture consumer traffic.

In addition, on the retail take-out platforms represented by Meituan and Tik Tok, the consumption volume of the sinking market is gradually moving closer to the head market, and the value of its instant retail business is more prominent. In particular, domestic mobile phone brands have strong user awareness and high brand reputation in the sinking market, and "sinking" has become an important strategic direction for many brands. Infrastructure service providers are also deeply rooted in the sinking market with this trend. For example, by the middle of this year, its business network has covered more than 1,200 counties across the country, with a coverage rate of 68%. By maintaining effective and high-quality ready-to-use services, brand manufacturers can also quickly absorb the consumption flow in the sinking market.

Picture 4.jpg

What needs to be clear is that the needs of fans and users are not static, whether in the head market or the sinking market. The introduction of third-party matching can not only make the brand service flexible and customized according to local conditions, but also provide a new solution for its service upgrade. For example, mobile phone online "trade-in" has been widely praised since its launch, and the demand for "trade-in" is growing. Shunfeng Tongcheng took the lead in launching a one-stop "trade-in" integrated logistics solution for digital products in the industry, and jointly established a new model of "one-click door-to-door, take-and-send" with the brand to realize the further improvement of user service quality. At the same time, SF also cooperates with vivo to realize the "fastest 4 hours" repair and return in the same city, and improve the after-sales refinement in the brand private domain service.

According to the relatively new data released by Counterpoint Research recently, in the third quarter of 2024, the sales volume of smartphones in China increased by 2.3% year-on-year, achieving year-on-year growth for four consecutive quarters. It is not difficult to foresee that mobile phone manufacturers will continue to focus on instant retailing and make efforts in innovative models and optimized services to seize growth opportunities. In this competition, the third-party ready-to-use platform, represented by SF City, continues to play the role of logistics infrastructure, empowering brands to improve quality and optimize through customized and refined ready-to-use services, and boosting the mobile phone consumer market.

(promotion)