The Spring Festival passes quickly, and I will go to work the day after tomorrow. How to carry out the work in the new year, CCTV Spring Festival Evening in 2019 may provide us with ideas and answers.
Watching and talking about the Spring Festival Gala is a popular entertainment for the people during the Spring Festival. Looking at it from another angle, the Spring Festival Evening is also an excellent starting point to interpret China’s economic trends. The Southern Economic Think Tank tries to interpret the economic signals released by CCTV Spring Festival Evening from three perspectives.
Visual angle 1
Four high-frequency words in the Spring Festival Evening

High-frequency words in CCTV Spring Festival Evening in 2019. Finishing Chen Yubing
Through the incomplete statistics of the host words, program lines, lyrics and other party elements,Science and technology, poverty alleviation, revival, express deliveryIt has become a high-frequency word in the CCTV Spring Festival Evening in 2019.
As the host of the Spring Festival Evening said, "Technology has changed life from extravagant imagination to real daily life". In the Shenzhen sub-venue, the embodiment of "science and technology" is more obvious, from the host words, program arrangement to stage design, which is very scientific and technological. An international science and technology innovation center with global influence is also one of the five strategic orientations of the central government for Guangdong-Hong Kong-Macao Greater Bay Area where Shenzhen is located.
In the party, it is more symbolic to realize the first 5G network transmission of 4K ultra-HD content in China:2019 is regarded as the first year of 5G commercialization, and the "digital economy" is expected to leverage 5G to achieve rapid development..
According to the China internet plus Index Report (2018) released by Tencent Research Institute, the national digital economy in 2017 was 26.70 trillion yuan, up 17.24% year-on-year, accounting for 32.28% of GDP.
Compared with 4G, the characteristics of 5G, such as wide-area coverage, high connection density, high hotspot capacity, low delay and high reliability, can not only meet people’s daily needs for high-speed networks, but also realize the "Internet of Everything", which opens the door for the large-scale popularization of China’s industrial Internet and urges the transformation of old and new kinetic energy in economic development. In other words, 5G empowerment will comprehensively accelerate the digitalization process of China’s economy and society.
Getting rid of poverty and becoming rich, and building a well-off society in an all-round way is an important task for the central government to read here, and it is of course fully displayed on the stage of the Spring Festival Evening. The "building canals, greenhouses, green ecological parks and food processing plants" mentioned in the Spring Festival Evening sketch are the important contents of industrial poverty alleviation. In 2019, fighting the tough battle against poverty is not only an important economic task, but also an important political task, which not only contains new opportunities and new space for economic development, but also is a powerful answer for China to face the problem of unbalanced and insufficient development.
There is a familiar prop on the stage of the Spring Festival Evening — — Fuxing train. During this period in Spring Festival travel rush, hundreds of millions of people returned home by rail. The high-speed train is not only a business card made in China, but also the best embodiment of the speed in China.
It is reported that this year, the national railway investment in fixed assets has maintained a strong scale, ensuring the production of 6800 kilometers of new lines, including 3200 kilometers of high-speed rail.By the end of 2019, the number of Fuxing vehicles put into operation reached 850.. With the improvement of modern transportation network with more high-speed rail and higher efficiency, the logistics cost is expected to be further reduced, and the flow speed of people, logistics, information flow and capital flow is expected to be further accelerated, making it a lubricant and accelerator for China’s economic development.

Combing this year’s Spring Festival Evening sketch shows will find an interesting phenomenon:Courier has become the hottest profession, and together with cleaning aunts, advertising practitioners, criminal police, house sales agents, and drivers, it forms a professional group that focuses on the Spring Festival Evening.. The general feature of these occupations is that they are all related to urban life and are front-line participants and builders of modern economy.
Among them, couriers have more distinctive characteristics of the times due to the rapid development of online consumption.
Just as hundreds of millions of people return home or travel, the same huge logistics is passed to thousands of households through the hands of countless courier brothers. As a new professional group born with the urbanization process, such as courier brother, how to better improve efficiency and their own income and integrate into urban development will be another important topic for China’s economic development.
Angle of view 2
Selection of three Spring Festival Gala venues
The selection of three sub-venues in the Spring Festival Gala is also very interesting.
From an economic point of view, tea in Jinggangshan, cars in Changchun and robots in Shenzhen respectively represent three industrial forms: traditional agriculture, modern manufacturing and intelligent manufacturing.. Three cities and three kinds of products from the old revolutionary base area in central China, the heavy industry base in northeast China and the southeast coast appeared on the stage of the Spring Festival Evening at the same time, which itself is a microcosm of China’s industrial economy.
This arrangement supports the basic pattern of the whole Spring Festival Evening in the expression of China’s economic stories. The program arrangement of the three sub-venues has strengthened this point.
The song and dance "Time No.1" in Changchun FAW Branch of Jilin Province has become an all-round exhibition of China FAW products. The deformed robot modified by FAW cars and the world’s largest indoor remote-controlled aircraft model show the great ambition of the old industrial base to speed up the optimization and upgrading of the economic structure.

In 2016, the General Secretary of the Supreme Leader visited Shenshan Village, Mao Ping Township, Jinggangshan City, which appeared in the Jinggangshan Sub-venue, and now it has been lifted out of poverty together with six other administrative villages in the township. The Central Economic Work Conference proposed that efforts should be made to increase the supply of high-quality green agricultural products. Jinggang Mountain is green, and it is one of the famous teas in Jiangxi Province. The song and dance "Please Tea Song" is all in full of green, from lyrics to costumes and stage design, full of tea fragrance, which is equivalent to using the super IP of Spring Festival Evening to make a favorite product promotion.
The song and dance "Fantasy of Youth" in Shenzhen Branch Hall has become a stage for robots and flexible screens, which fully reflects the strong strength and strong enterprising spirit of Shenzhen and even Guangdong-Hong Kong-Macao Greater Bay Area in the fields of electronic information, intelligent manufacturing and other industries.
Compared with the first two venues, innovation is the most distinctive theme of Shenzhen Sub-venue in terms of stage layout, technical means of signal output and program presentation, which fully embodies the mission of this special zone city in "promoting the deep integration of advanced manufacturing and modern service industries and unswervingly building a manufacturing power".
The appearance of three sub-venues in succession fully embodies the development characteristics of regional economy and skillfully expounds the different aspects of China’s economic development.
At the same time, the seamless connection of the three sub-venues has a special symbolic meaning — —The development between different regions and different economic forms is by no means separated from each other..The development of the western region, the overall revitalization of the Northeast, the rise of the central region and the pioneering development of the eastern region are all indispensable and important contents for the country to achieve coordinated regional development. How to implement these national strategies and promote a more adequate and coordinated development of the national economy is a major point of view for China’s economy in 2019.
Angle of view 3
Opportunities for the sinking of the consumer market
Outside the stage, the list of sponsors of the Spring Festival Gala is an excellent material for a glimpse of China’s economic hotspots.
From Kangbas and Seagull Clocks in the 1980s to Chinese Bicycles, National pits, Wuliangye and other wine brands in the 1990s, Spring Festival Evening advertisements, as a "barometer of China economy", have reflected the economic changes in China for more than 30 years. It has become a true portrayal of the continuous upgrading of the domestic consumer market and the continuous enrichment of people’s living standards.
In the CCTV Spring Festival Evening in 2019, Tik Tok, Aauto Quicker and Baidu occupied an important position in extending the content sharing of the Spring Festival Evening with their platform advantages. What attracts people’s attention is that Pinduoduo, who was influenced by negative news, became the sponsor of the Spring Festival Gala.
Behind this round of sponsor replacement, mobile phones have become the absolute protagonist of network use. According to the 42nd Statistical Report on Internet Development in China, as of June 2018, the number of Internet users in China was 802 million, including 788 million mobile phone users, accounting for 98.3% of Internet users from 97.5% in 2017.
Compared with Tik Tok and Aauto Quicker, the economic significance of Pinduoduo’s appearance on the stage of the Spring Festival Gala is even more extraordinary.
The Central Economic Work Conference regards "promoting the formation of a strong domestic market" as an important content of economic work in 2019, and proposes to strive to meet the final demand, improve product quality, and accelerate the development of service industries such as education, child care, pension, medical care, culture and tourism.
Pinduoduo’s becoming a sponsor of the Spring Festival Evening not only shows that the online shopping field is still in fierce competition, but also shows that the consumer market is further enriched and the channels are sinking.
With the implementation of strategies such as rural revitalization and the adjustment of urban and rural economic structure towards a more coordinated pattern, the consumer markets in first-tier cities, third-and fourth-tier cities and even rural areas are rapidly opening up, and the upward channels of agricultural products are gradually getting through. These factors have provided unprecedented market space for new e-commerce companies like Pinduoduo.
The emergence of this phenomenon is supported by clear data.
Previously, the National Bureau of Statistics disclosed when analyzing the economic operation in 2018.In 2018, the per capita consumption expenditure of urban residents in China was 26,112 yuan, a nominal increase of 6.8%, 0.9 percentage points faster than the previous year; The per capita consumption expenditure of rural residents was 12,124 yuan, a nominal increase of 10.7%, 2.6 percentage points faster than the previous year..
In other words, the rapid growth of rural consumption and the gradual narrowing of the gap between urban and rural consumption have become new features of economic development. At present, the economy is facing downward pressure, and the rapid development of consumption market, especially in non-first-tier towns and rural areas, is even more critical to economic development.
The rapid development of new e-commerce such as Pinduoduo also means that the online shopping platform has completed the sinking of the "last mile" of the domestic rural terminal market, which means the rapid development of the digital economy in the consumer field. Accompanied by this, it is the further opening and integration of urban and rural consumer markets, and with the steady progress of building a well-off society in an all-round way, a huge market with a scale of 1.4 billion people with more integrity, coordination and comprehensive digitalization is taking shape.
In fact, regardless of urban and rural areas, there is still huge market space in many consumer areas. The "health care products for the elderly" suspected of selling fakes in "My son is coming" is both a legal issue and an economic issue — — As China enters an aging society, the consumption market of goods and services for the elderly needs to be improved urgently, and the improvement of its quantity and quality is also the key to promoting endogenous economic growth through consumption. People’s pursuit of a better life is also a great opportunity for China’s economy.
[Write] Wang Biao, a researcher at the Southern Economic Think Tank
[Overall Planning] Huang Yinglai
[Proofreading] Feng Zhijian
[Product] Nanfang Daily Southern Economic Think Tank